LONDON: Zee Entertainment UK isn’t just keeping up with the times—it’s running laps around its rivals. While other broadcasters are stuck in planning mode, Zee is executing at full throttle across platforms, markets and formats, setting a relentless pace for innovation in south Asian media.
Zee Cinema has been clocking consistently high monthly reach in the UK, overtaking legacy players like Star Utsav. But resting on its laurels?
It’s not Zee’s style.
“Success is not a destination, it is a catalyst for the next leap forward,” said Zee TV territory head for the UK and Europe Parul Goel. His team is reshaping the game, not just playing it.
Zee’s forward thinking approach has made it a model for others globally. From launching Zee One in Germany to pioneering Fast channels in France and the UK, Zee is rolling out initiatives that others are still workshopping. It was first to bring an Indian GEC—&TV—to the Fast ecosystem, and the first to dub Indian content in German, with Shah Rukh Khan himself launching it.
It’s also made bolder plays outside the box: launching Europe’s first-ever cricket Fast pop-up channel with live ILT20 season 3 coverage, pulling off a multi-platform crossover of Sa Re Ga Ma Pa and Rewind: Queens of the 90s at Wembley Arena, and rolling out contextual advertising in the UK to boost engagement and brand ROI.
With a 30-year head start, Zee’s legacy is already studded with milestones—like the UK’s first South Asian film awards in 2005 (ZCA), exclusive stage productions like Dilwale Dulhania Le Jayenge at Manchester Opera House, and a track record of being the first sponsor behind major Bollywood concerts.
Now it’s breaking new ground in streaming. Z5 has introduced the first-ever south Asian SVoD tier with ads in the UK and Europe, aggressively priced for reach. Behind the scenes, AI-led content workflows for Fast have helped Zee cut costs while maintaining its hallmark production quality.
Even industry peers, in marking Zee’s 30th anniversary, have admitted there’s simply no one better at pushing boundaries.
As Goel puts it: “Zee has always been a network of firsts not just in India, but across global markets. While others prepare, we deliver. We’re not just adapting to change, we are leading it.” These words echo through every bold step the network takes.
As the media landscape continues to evolve, Zee UK remains committed to doing what it has always done best: leading with purpose, innovating with conviction, and delivering with consistency.
With strategy in its veins and speed as its weapon, Zee UK isn’t just a player in the south Asian broadcasting space. It’s writing the future.
