Mumbai: Sarika Shankarnarayan has been elevated as business head for Star TV Network UK, Europe, and South Africa. She is the first woman business head for Star TV Network UK.
Shankarnarayan has been associated with Star TV Network for almost 14 years and was previously the vice president – marketing and sponsorship sales. She began her career at J Walter Thompson (Wunderman Thompson) and has been associated with Sony Pictures Networks India, Zee Entertainment Enterprises before joining Star TV India in October 2007.
With two decades of experience under her belt, Shankarnarayan is a media professional with strong cross-cultural and multi-market experience in brand building and marketing. She is an alumnus of Lady Shri Ram College, New Delhi and completed her post-graduation in management from Mudra Institute of Communications, Ahmedabad.
The Walt Disney Company completed its acquisition of Star TV Network in 2019. The network broadcasts over 65 channels across 110 countries worldwide. In the UK, Star Plus the flagship channel was sampled by an average of 596,500 viewers every week across 2019, with a viewership of 10,797 individuals every minute of the year, garnering a staggering 0.8+ billion eyeballs (Source: Broadcasters Audience Research Board (BARB), Wk 1-32’2019). Star Network is a leading TV destination in the UK reaching 4+ million Asians and partnering with 2600 brands to leverage the purchasing power of UK’s Asian audiences.
NEW DELHI: Strengthening its cricket portfolio, Star India has acquired the media rights to Cricket South Africa (CSA) till the end of the 2023/24 cricket season across Asia, Middle East and North Africa.
The agreement grants Star India exclusive rights across linear and digital mediums including all India tours to South Africa in this period. The association will commence with England’s tour to South Africa starting on 27 November 2020, marking the return of cricket on Star Sports Network since the conclusion of the Indian Premier League (IPL). Star India already has the global rights for ICC, BCCI, and the IPL, apart from other cricket rights.
“We are delighted to collaborate with Cricket South Africa. This alliance fortifies our commitment to cricket and our belief in the significance of sport in Star India's consumer proposition. South Africa has some of the most highly recalled cricketers and competitive teams, which pride themselves in taking on the best from around the world. We look forward to hosting the best of South African cricket till 2024," said Star India CEO – Sports Sanjog Gupta.
He went on to add that the network has made significant investments over the years to deepen the relationship that fans have with the game via enhanced story-telling, innovations in broadcast and regionalisation. Going forth, Star India hopes to apply the same approach and elevate the consumer experience of CSA's matches.
“The partnership will kick off with the England tour of South Africa on 27 November 2020 during which the three T20Is will be broadcast in Hindi for the very first time. This will give these matches significant reach in the Hindi-speaking markets," Gupta said.
CSA acting CEO Kugandrie Govender said, “There are few social events on the South African sporting calendar that rally our fans up as much as the cricket-showdown between South Africa, India, Pakistan and Bangladesh, so we wholeheartedly welcome this agreement with Star India. Knowing that the sport reaches millions of people all over the world, which is now further amplified by this Star deal, will see our Protea teams even more powered up to impress fans and to outperform their rivals.”
The agreement will cover all international cricket matches played by the South African men’s cricket team. As per future tour plans, South Africa will be playing 59 matches at home including series against top teams such as India, England and Australia. With the Indian cricket team scheduled to tour South Africa thrice in this period, this deal comprises 20 South Africa vs India bilateral matches across formats, with the first of these tours commencing in 2021/22 and comprising three Tests and three T20Is. The agreement will also cover women’s international cricket matches played by the Momentum Proteas as well as CSA’s domestic men’s franchise matches.
Cricket resumes on the Star Sports network with the T20I matches for South Africa vs England series. This will be a first for Star India for a non-India bilateral cricket tournament to be produced in Hindi on SS1 Hindi, in addition to the English feed. England’s tour of South Africa will consist of three T20Is and three ODIs, beginning on the 27 November.
NEW DELHI: IPL’s electrifying debut aired on 18 April, 2008, and India has been hooked ever since. Every year, more and more people are tuning into the sporting tournament, cheering for their favourite teams and players, and sharing their excitement on social media. The viewership for this ‘grand festival’ of cricket has massively risen and for brands, it’s more like an advertising bonanza. Every year, the latter put their best foot forward to connect with the audience.
In a similar fashion, both the IPL committee and teams have consistently released interesting anthems to fire up fans and increase the recall of both team and tournament to the next level. It involves roping in advertising agencies and production houses to create films that reflect the audiences' craziness and love for the tournament and the team.
This year is no different. Even though Covid2019 appeared as a deterrent in the early days, the relentless will of players, committee and broadcaster got it all together in the end. The franchise released the anthem Aayenge Hum Wapas, which resonated strongly with people for its ‘we shall overcome’ message. It showcased how people eagerly waited for the tournament and featured stalwarts of the game including the likes of Virat Kohli, MS Dhoni, Rohit Sharma, Jasprit Bumra, KL Rahul, and many other players.
Soon after, Mumbai Indians also dropped the latest avatar of its theme song 'Aala Re'.
Interestingly, all these anthems were carefully conceptualised keeping in mind the current Covid2019 situation. Each of them focused on adhering to safety norms, wearing masks, maintaining distance and other precautions.
Right from advertisers to marketers to the audience, the IPL anthem is something that everyone looks forward to, for the a spellbinding video supporting it, and over the years it has managed to leave an imprint on the audience. From ‘Ek Happy India Wala’ to ‘Come on Bulaava Aaya Hain’ to the most famous one ‘Jumping- Japang’ by Farhan Khan has struck chords with the viewers.
With the nation currently in the throes of IPl fever, indiantelevision.com has curated a list of all the anthems and popular campaigns presented by the franchise over the decade.
IPL Season 1 (2008): “Cricket Ka Dharmayudh”
Probably the best of IPL promos, the official song of IPL 2008 remains to be one of the most awesome theme songs of IPL.
IPL Season 2 (2009): “Divided by Nations, United by IPL…
As the tagline says, the IPL brought nations and rival players together. To this day, it comes across as one of the most meaningful IPL ads, the beautifully-shot video depicts how different cultures from around the world are tied by a sporting event. Back in 2009, the IPL was played in South Africa owing to the ongoing Lok Sabha elections in India.
IPL Season 3 (2010): “Saare Jahan Se Acha” & “Lautaaya”
This IPL theme will remind you of Lagaan and Chak De India – two of the most popular sports films in Indian cinema. Also, you’ll be delighted to see how Ayushmann Khurana was shaking a leg to the musical tunes of IPL 2010.
IPL Season 4 (2011): “Dum lagake mara ray”
Dum Laga Ke Mara Re was all about peoples’ craze for IPL and its popularity which cuts across demographics and national boundaries. The video showed IPL fans dancing on the streets, even breaking into some of umpire Billy Bowden’s signature moves, to welcome the new season of the sporting extravaganza.
IPL Season 5 (2012): “Aisa Mauka Aur Kaha Milega”
The official track of IPL 2012 focused on the theme of ‘opportunity’. Composed by Salim Sulaiman, the song’s lyrics underscored how the IPL promotes young domestic players and allows them to make their mark on one of the biggest cricketing platforms in the world.
IPL Season 6 (2013): “Jumping Zapak”
Remember Farah Khan dancing to the tune of Jumping Zapak with people everywhere, be it the station, the office, or any other place? The song had a simple message which was a big hit nonetheless: have fun and enjoy the IPL anywhere.
IPL Season 7 (2014): “Come on Bulava Aaya Hai”
Every year from April to June, the nation descends into IPL madness, with many people sitting glued to their TVs for every single match. The concept behind the seventh season’s theme song was: drop whatever you are doing, because you’re invited! Don’t miss out on watching the IPL!
IPL Season 8 (2015): “India ka Tyohaar”
The IPL is no longer a mere sporting event, but a full-on festival in India. During its eight edition, IPL launched India Ka Tyohar, which is arguably the most appealing anthem ever and still resonates with people.
IPL Season 9 (2016): “Ek India Happywala”
Ek India Happy Wala showed how good elements in the society are what defines a country, and everyone should look for happiness, unity, and harmony instead of negativity.
IPL Season 10 (2017): “Das Saal Aapke Naam”
On This upbeat symphony was dedicated to the tournament’s die-hard fans and viewers, who ensured IPL’s longevity in spite of a host of scandals marring its decade-long run.
IPL Season 11 (2018): “Yeh khel hai sher jawano ka”
Inspired from the iconic song Yeh desh hai veer jawano ka in the Dilip Kumar-starrer sports drama Naya Daur, this video of this anthem plays back thrilling moments from preceding seasons of the IPL.
IPL Season 12 (2019): “Game Banayega Name”
Game Banayega Name shone the light on newcomers taking on star players in the twelfth edition of the IPL. The lyrics humko bhi ek mauka do encapsulates the rookies’ hunger to prove themselves and determination to make it big.
Extra innings! Here’s a round-up of a few popular ad campaigns by IPL over the years.
Bharat Bandh
One of the satirical promos launched by the franchise was the ‘Bharat Bandh’ ad, which humorously portrayed politicians throwing a fit when they heard about the 51-day nationwide shutdown. The reason? IPL, of course!
Tashreef Tokra
Do you still remember Tashreef Tokra? The ad showed a large number of people carrying chairs and making an outdoor stadium in a busy market to watch their favourite game together. The dialogue Aisa mauka aur kaha milega captured the fanaticism of a cricket fan which overshadows everything else.
Sare Jahan se Acha
The second edition of the IPL was held in another country. In order to make their homecoming a moment of reckoning, the third season went big with the Sare Jahan se Acha campaign, which evoked a sense of patriotism among people.
MUMBAI: To provide a real-time drama to cricket fans, Sony Pictures Sports Network (SPSN) has partnered with Impresario Entertainment and Hospitality’s Social chain of restaurants across India to be its official on-ground screening partner for high-octane series between Australia and South Africa.
Sony Pictures Sports Network will broadcast the Australia tour of South Africa starting from 21 February till 7 March 2020. It comprises three T20Is and three ODIs and will be played across six venues in South Africa.
All the six matches will be screened live at the 25 venues of Social across five cities: New Delhi, Mumbai, Pune, Chandigarh, and Bengaluru. Moreover, collector’s edition bats signed by the Australian Cricket team including Steve Smith, David Warner, and Mitchell Starc among others will be showcased across three outlets – Khar Social in Mumbai, Hauz Khas Social in Delhi and Sarajpur Social in Bangalore.
The series marks the return of David Warner and Steve Smith after their infamous sandpaper scandal of 2018. Both the players will brace themselves for a hostile reception from Proteas fans.
While the Australian team’s last visit to South Africa ended in disappointment, both on and off-field, this series will act as a platform to make amends and stage their perfect comeback to the Rainbow Nation.
A series win will be important for Australia as it tries to build on the foundation of success, while South Africa will look to replicate the success of 2018 and restart their glory era.
MUMBAI: The over-the-top(OTT) platform Viu has officially entered South African market. Following this launch, Viu is now available in 17 countries. While Viu’s programming strategy always focuses on locally relevant premium content, South Africa is not an exception.
The OTT platform which has entered partnerships with Etv, SABC will operate in freemium model and will offer local and original content also. Viu has already licensed South Africa’s most watched local shows and users can watch the country’s leading productions such as Imbewu, Uzalo, Scandal, SkeemSaam.
“We are excited to be bringing a truly ‘freemium’ video streaming service anchored on local content to South Africa. Through our partnerships with Etv, SABC, and Vodacom, we have built an ecosystem that makes it easier for audiences to engage with our platform. The app is available in the IOS app store, Google Play and in the Huawei app gallery,” Viu SA country manager Ryan Solovei said.
Viu has also partnered with Vodacom to provide greater access to customers with innovative products. The Viu Premium subscription is available at R69 per month, R20 a week or R5 per day.
“Vodacom entered into a strategic partnership with Vuclip over three years ago with the aim of providing a wide range of quality entertainment across various customer segments. Based on the success of Vuclip short form content as well as our Video Play service, we have made the strategic decision to enhance our video portfolio though the launch of Viu, to continue providing local and international premium content to our South African market,” Vodacom group digital and fixed services officer Zunaid Mahomed said.
MUMBAI: ITW Consulting, India-based sports management company, has acquired in-stadia advertising rights for the Indian and Australian Tours of South Africa for 2017/2018. ITW Consulting rights will market and sell these in-stadia advertising rights to non-South African companies and entities.
With these rights, ITW Consulting will cover three tests, six ODIs and three international T20s under South Africa vs India Series and four tests from 1 March to 30 March 2018 under South Africa vs Australia Series.
ITW is permitted to re-sell and market the in-stadia advertising rights and can enter into contracts with potential clients and agencies towards exploiting the rights commercially.
Commenting on the association, ITW Consulting director MS Muralidharan said, “We are one of the new generation companies and are delighted to partner with Cricket South Africa and Megapro Marketing (Ry) Ltd for these two series. We are sure that we will be able to build strong and strategic brand associations that will be fruitful for both, the brands and cricket fans across the globe.”
Commenting on the deal, ITW Consulting co-founder Bhairav Shanth said, “With utmost pride in bagging these rights, ITW welcomes brands around the world to stand tall with global brands and cherish a seamless branding experience in South Africa, across two months of high-octane competitive cricket.”
“The Proteas have always been marquee opponents to the visiting Men in Blue over the last three decades. It’s ‘Redemption’ time for the Indians now playing away from home, post their overhaul by the South Africans during the Freedom Trophy in India, way back in 2015,” he further added.
NEW DELHI: The BRICS (Brazil, Russia, India, China and South Africa) should leverage the culture, filming techniques and the market of the member nations to increase greater understanding and foster people-to-people exchange.
This was the common view of BRICS delegates at a press meet just before the BRICS Film Festival in the capital.
Those present at the press conference included Mr Hugo Lorenzetti Neto (Brazil), Mr Kirill Razligov (Russia), Mr C. Senthil Rajan (India who is Director of Film Festivals), Mr Zhou Jiandong and Ms Monica Newton (South Africa).
The discussions focused on the similarities and differences in the cinema of the five BRICS countries, while focussing on the exchange of cultural diversities and techniques used by the cinema of these nations.
‘Building Responsive, Inclusive & Collective Solutions’ (BRICS) is the aim of the merger of the five coutries, aimed at enhancing bilateral and friendly relations. In the BRICS Summit 2015 held in Russia, Prime Minister Narendra Modi introduced the BRICS Film Festival, an addition to the yearly summits that would connect masses through the exchange of culture and art.
”Films made in a country connect to at least one of the other nations. The movies for the festival have been specially selected to showcase culture, art and history of the countries they are made in.” said Neto.
Razligov said: “Discussions made at the BRICS Film Festival will help us better understand the complexities and art of film making by the member nations. We all need to work in cooperation and create films together to bring people closer.”
Speaking on the occasion, Rajan said, “The BRICS Film Festival will begin a new journey to witness the growth of the rich cinema of the five countries. This step will be leveraged as a bridge to take cinema making to a new level through the exchange of techniques, art and ideas. Furthermore, the festival will serve as an opportunity for the people to interact and learn the culture of the participating nations.”
Highlighting the role of cinema in creating friendly relations, Jiandong said, “Indian films from the period of 1970 to 1980 were quite famous in China and today we have movies like Xuan Zang, where the actors of China and India have worked together to create a masterpiece. Cinema plays a key role in creating harmonious relations as the films speak universal language to the world.”
“The BRICS Film Festival is the first of its kind, which will bring the masses together. This festival is an amazing canvas to exchange the art work of the five countries that has never been done before. For a young country like South Africa, the sphere of innovation and development in cinema is large, where we are learning from the member nations.” added Ms. Newton.
The cultural diversity of the nations will also be portrayed through the Craft Fair organized at the festival, where the member countries will set up their stalls with souvenirs and products for sale. At this five-day bioscope of culture, art, films and food, one can explore exclusive cuisines from all the BRICS nations at the Food Court, arranged in the festival venue.
Starting tomorrow, the film festival will have special meets with the cast and crew from the five nations, movie screenings and Film Panchayats, panel discussions with renowned personalities on the topics ranging from Cinema and Nation building, Women in BRICS Cinema, BRICS coproduction , Opportunities and Challenges, etc.
Twenty films – four each from Brazil, Russia, India, China and South Africa – are to feature in the first government level BRICS Film Festival toi be held in here early next month.
Malayalam movie Veeram will be the opening film for the festival being held from 2 to 6 September at Siri Fort Auditorium.
They jury is headed by eminent Kannada filmmaker T S Nagabharana. Other members are producer and curator Francis Vogner do Reis from Brazil; Kirill Razlogov of Russia who has served as a special adviser for 11 years on film history and international affairs to the President of Goskino of the USS; Hou Keming of China who is a professor of the direction department of Beijing Film Academy and chairperson of the China Children’s Film Association and the president of China International Children’s Film Festival; and Ms. Xoliswa Sithole of South Africa who is founder and director, of Nayanaya Pictures and the founding member of Filmmakers against Racism.
NEW DELHI: The BRICS (Brazil, Russia, India, China and South Africa) should leverage the culture, filming techniques and the market of the member nations to increase greater understanding and foster people-to-people exchange.
This was the common view of BRICS delegates at a press meet just before the BRICS Film Festival in the capital.
Those present at the press conference included Mr Hugo Lorenzetti Neto (Brazil), Mr Kirill Razligov (Russia), Mr C. Senthil Rajan (India who is Director of Film Festivals), Mr Zhou Jiandong and Ms Monica Newton (South Africa).
The discussions focused on the similarities and differences in the cinema of the five BRICS countries, while focussing on the exchange of cultural diversities and techniques used by the cinema of these nations.
‘Building Responsive, Inclusive & Collective Solutions’ (BRICS) is the aim of the merger of the five coutries, aimed at enhancing bilateral and friendly relations. In the BRICS Summit 2015 held in Russia, Prime Minister Narendra Modi introduced the BRICS Film Festival, an addition to the yearly summits that would connect masses through the exchange of culture and art.
”Films made in a country connect to at least one of the other nations. The movies for the festival have been specially selected to showcase culture, art and history of the countries they are made in.” said Neto.
Razligov said: “Discussions made at the BRICS Film Festival will help us better understand the complexities and art of film making by the member nations. We all need to work in cooperation and create films together to bring people closer.”
Speaking on the occasion, Rajan said, “The BRICS Film Festival will begin a new journey to witness the growth of the rich cinema of the five countries. This step will be leveraged as a bridge to take cinema making to a new level through the exchange of techniques, art and ideas. Furthermore, the festival will serve as an opportunity for the people to interact and learn the culture of the participating nations.”
Highlighting the role of cinema in creating friendly relations, Jiandong said, “Indian films from the period of 1970 to 1980 were quite famous in China and today we have movies like Xuan Zang, where the actors of China and India have worked together to create a masterpiece. Cinema plays a key role in creating harmonious relations as the films speak universal language to the world.”
“The BRICS Film Festival is the first of its kind, which will bring the masses together. This festival is an amazing canvas to exchange the art work of the five countries that has never been done before. For a young country like South Africa, the sphere of innovation and development in cinema is large, where we are learning from the member nations.” added Ms. Newton.
The cultural diversity of the nations will also be portrayed through the Craft Fair organized at the festival, where the member countries will set up their stalls with souvenirs and products for sale. At this five-day bioscope of culture, art, films and food, one can explore exclusive cuisines from all the BRICS nations at the Food Court, arranged in the festival venue.
Starting tomorrow, the film festival will have special meets with the cast and crew from the five nations, movie screenings and Film Panchayats, panel discussions with renowned personalities on the topics ranging from Cinema and Nation building, Women in BRICS Cinema, BRICS coproduction , Opportunities and Challenges, etc.
Twenty films – four each from Brazil, Russia, India, China and South Africa – are to feature in the first government level BRICS Film Festival toi be held in here early next month.
Malayalam movie Veeram will be the opening film for the festival being held from 2 to 6 September at Siri Fort Auditorium.
They jury is headed by eminent Kannada filmmaker T S Nagabharana. Other members are producer and curator Francis Vogner do Reis from Brazil; Kirill Razlogov of Russia who has served as a special adviser for 11 years on film history and international affairs to the President of Goskino of the USS; Hou Keming of China who is a professor of the direction department of Beijing Film Academy and chairperson of the China Children’s Film Association and the president of China International Children’s Film Festival; and Ms. Xoliswa Sithole of South Africa who is founder and director, of Nayanaya Pictures and the founding member of Filmmakers against Racism.
MUMBAI: The official global partner of ICC in the mobile category for four years Oppo Mobiles has announced a 360-degree marketing campaign to drive the fever of cricket to new heights. With these initiatives, Oppo is bringing cricket fans closer to all the excitement and action on ground, offering them a chance to witness the matches live.
The marketing campaign aims to take the spirit of cricket to the nook and corner of India reaching out to every individual cricket fan. It is an online and offline (in stadium) approach targeted at an audience hooked to T20 World Cup through digital platforms and present in the stadium respectively.
Under this campaign, Oppo has also come out with the Oppo F1 ICC WT20 limited edition phone. It is a one of its kind limited edition product designed especially for the T20 Cricket World Cup and is an extension of the successful Oppo F1, a delight for selfie lovers.
Commenting on the marketing campaign, international mobile business Oppo global VP, MD and Oppo India president Sky Li siad, “We at Oppo Mobiles value our consumers and their passions. Cricket is a passion in India for millions of viewers and this 360-degree campaign is an initiative to bring together these cricket fans and cheer for India. Oppo wants to join in the cricket fervor by giving people a chance to watch their favorite team play live.”
In Stadium initiatives:
Toss O-Fans: Under this initiative, Oppo will send Oppo fans from #WT20SelfieExpert contest, an online selfie campaign, to join the TOSS session for each World T20 match. The winner will get a lanyard for temporary ground access. A Selfie with both captains and the picture will be taken by the ICC Getty Images photographer. The toss mascot will carry the specially minted coin to the wicket, which will be provided by the ICC venue sponsorship manager who will walk the mascot to the wicket. The mascot will then hand over the coin to the match referee (camera coverage) and then step back.
OLLIE Walking Around: OLLIE, the mascot of Oppo , will be a source of entertainment this World Cup T20. 15 OLLIES will be walking in the concourse, and 5 in the stands. They will be engaging with the audience while holding a selfie stick and taking selfies with audience.
Match Partner Day: Oppo is also the official match partner for the following matches:
• New Zealand Vs. India match, 15th March, Nagpur
• Pakistan Vs. Q1A, 16th March, Kolkata
• Australia Vs. New Zealand, 18th March, Dharamsala
• Sri Lanka Vs. England, 26th March, Delhi
As the official match partner, a designated sponsor representative from OPPO can present the “Man of the Match” award.
Oppo Moment: A consumer engagement initiative – the audience will be joining an online selfie contest and uploading a selfie. Oppo will choose 3 winners and the winner selfies will be showcased on the sight- screen at few times during the duration of the match.
VIP Hospitality Room: Oppo will be facilitating 18 charging stations across Mohali, Mumbai, Dharamsala, Kolkata, Delhi, Bangalore, Nagpur along with 6 umbrellas for each stadium for media usage.
ICC Truck Tour:
Oppo was also recently a part of the ICC- UNICEF’s Swachh Clinics initiative where underprivileged kids got a chance to click selfies with the ICC World Twenty20 2016 Trophy.
Apart from the above, Oppo also has 2 selfie stations in each stadium (concourse); 1 phone model for each stadium, on-ground (product placement); branding exposures – 3D Mat, Stump, Telescope flag, Billboard, Background (Media Interview), Replay screen, Perimeter Boards, Sight Screen, Boundary Rope, 4/6 placard and Bam Bam stick distribution.
Online campaigns:
#WT20SelfieExpert: A microsite will be hosted on the Oppo website and audiences can participate by uploading their selfies on Facebook and Twitter with#WT20SelfieExpert. Winners will be selected randomly and declared on them icrosite and Oppo Official Facebook and Twitter page. The winners will have a chance to either be a part of Toss O-Fans, or have his/her selfie chosen for Oppo moments, win ICC WT20 limited edition F1 phones or receive VIP tickets for the World cup finals.
Oppo Shot of the Day and Daily Show in association with ICC: Oppo branded section titled ‘Oppo shot of the Day’ within the Gallery page on the ICC website. The images will sit on an Oppo branded page and will be promoted across ICC digital social media platforms.
An ‘Oppo shot of the day’ section will be included on ICC’s daily show on cricket. This show will be promoted on ICC digital/social assets. The ‘daily show’ focuses on content filmed behind the scenes at the event.
College Campaign: Oppo is organizing a college campaign which will be running from15 March to 3 April, in Delhi, Mohali, Mumbai, Bangalore, Kolkata, Chennai, during the ICC World T20. Students will gather in a college venue and have a chance to watch live cricket together. They could also experience Oppo products and win lovely goodies by joining cricket quiz session.
Retail campaign
Starts from 1 March to 25 March. All customers of Selfie Expert Oppo F1 stand a chance to win tickets for the WT20 final.
MUMBAI: The official global partner of ICC in the mobile category for four years Oppo Mobiles has announced a 360-degree marketing campaign to drive the fever of cricket to new heights. With these initiatives, Oppo is bringing cricket fans closer to all the excitement and action on ground, offering them a chance to witness the matches live.
The marketing campaign aims to take the spirit of cricket to the nook and corner of India reaching out to every individual cricket fan. It is an online and offline (in stadium) approach targeted at an audience hooked to T20 World Cup through digital platforms and present in the stadium respectively.
Under this campaign, Oppo has also come out with the Oppo F1 ICC WT20 limited edition phone. It is a one of its kind limited edition product designed especially for the T20 Cricket World Cup and is an extension of the successful Oppo F1, a delight for selfie lovers.
Commenting on the marketing campaign, international mobile business Oppo global VP, MD and Oppo India president Sky Li siad, “We at Oppo Mobiles value our consumers and their passions. Cricket is a passion in India for millions of viewers and this 360-degree campaign is an initiative to bring together these cricket fans and cheer for India. Oppo wants to join in the cricket fervor by giving people a chance to watch their favorite team play live.”
In Stadium initiatives:
Toss O-Fans: Under this initiative, Oppo will send Oppo fans from #WT20SelfieExpert contest, an online selfie campaign, to join the TOSS session for each World T20 match. The winner will get a lanyard for temporary ground access. A Selfie with both captains and the picture will be taken by the ICC Getty Images photographer. The toss mascot will carry the specially minted coin to the wicket, which will be provided by the ICC venue sponsorship manager who will walk the mascot to the wicket. The mascot will then hand over the coin to the match referee (camera coverage) and then step back.
OLLIE Walking Around: OLLIE, the mascot of Oppo , will be a source of entertainment this World Cup T20. 15 OLLIES will be walking in the concourse, and 5 in the stands. They will be engaging with the audience while holding a selfie stick and taking selfies with audience.
Match Partner Day: Oppo is also the official match partner for the following matches:
• New Zealand Vs. India match, 15th March, Nagpur
• Pakistan Vs. Q1A, 16th March, Kolkata
• Australia Vs. New Zealand, 18th March, Dharamsala
• Sri Lanka Vs. England, 26th March, Delhi
As the official match partner, a designated sponsor representative from OPPO can present the “Man of the Match” award.
Oppo Moment: A consumer engagement initiative – the audience will be joining an online selfie contest and uploading a selfie. Oppo will choose 3 winners and the winner selfies will be showcased on the sight- screen at few times during the duration of the match.
VIP Hospitality Room: Oppo will be facilitating 18 charging stations across Mohali, Mumbai, Dharamsala, Kolkata, Delhi, Bangalore, Nagpur along with 6 umbrellas for each stadium for media usage.
ICC Truck Tour:
Oppo was also recently a part of the ICC- UNICEF’s Swachh Clinics initiative where underprivileged kids got a chance to click selfies with the ICC World Twenty20 2016 Trophy.
Apart from the above, Oppo also has 2 selfie stations in each stadium (concourse); 1 phone model for each stadium, on-ground (product placement); branding exposures – 3D Mat, Stump, Telescope flag, Billboard, Background (Media Interview), Replay screen, Perimeter Boards, Sight Screen, Boundary Rope, 4/6 placard and Bam Bam stick distribution.
Online campaigns:
#WT20SelfieExpert: A microsite will be hosted on the Oppo website and audiences can participate by uploading their selfies on Facebook and Twitter with#WT20SelfieExpert. Winners will be selected randomly and declared on them icrosite and Oppo Official Facebook and Twitter page. The winners will have a chance to either be a part of Toss O-Fans, or have his/her selfie chosen for Oppo moments, win ICC WT20 limited edition F1 phones or receive VIP tickets for the World cup finals.
Oppo Shot of the Day and Daily Show in association with ICC: Oppo branded section titled ‘Oppo shot of the Day’ within the Gallery page on the ICC website. The images will sit on an Oppo branded page and will be promoted across ICC digital social media platforms.
An ‘Oppo shot of the day’ section will be included on ICC’s daily show on cricket. This show will be promoted on ICC digital/social assets. The ‘daily show’ focuses on content filmed behind the scenes at the event.
College Campaign: Oppo is organizing a college campaign which will be running from15 March to 3 April, in Delhi, Mohali, Mumbai, Bangalore, Kolkata, Chennai, during the ICC World T20. Students will gather in a college venue and have a chance to watch live cricket together. They could also experience Oppo products and win lovely goodies by joining cricket quiz session.
Retail campaign
Starts from 1 March to 25 March. All customers of Selfie Expert Oppo F1 stand a chance to win tickets for the WT20 final.
