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Tag: Sourav Ganguly

  • Kansai Nerolac announces Shera Para Shera Pujo 2019

    Kansai Nerolac announces Shera Para Shera Pujo 2019

    MUMBAI: Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’, announced the fifth edition of its most awaited Pujo activity, Nerolac ‘Shera Para Shera Pujo’ with renowned cricketer Sourav Ganguly. This year, as a first, ‘Shera Para Shera Pujo’ is poised to undertake a new and transformative initiative – the drive to promote reduction and reuse of plastic waste. Kansai Nerolac Paints will be urging citizens to assist in collecting plastic products and recycling them into public utility items. The collected plastic will also be used to create a larger than life installation for Pujo that will be displayed in Kolkata for the festivities. Additionally, the campaign will also see top pandals competing in the brand’s yearly mural painting competition the theme for which is: ‘Esho Gorhi Plastic Viheen Nobo Bongo’.

    Speaking about the initiative, Kansai Nerolac Paints Ltd executive director Anuj Jain said, “Bengal continues to be close to our hearts and we enjoy a strong bond with the paint dealers and fraternity that continues to flourish year on year. Shera Para Shera Pujo provides a platform for us to deepen the brand’s connect with the people. This year, we have gone a step further with a drive to encourage reduction of single use plastic in West Bengal. Driven by our commitment to transforming lives through healthy home paints, this year’s Shera Para Shera Pujo is our way of saying “Esho Gorhi Nobo Bongo”.”

    He further added, “This year, our mural painting competition encourages pandals to create murals on their vision of a new Bengal. The challenge will be to bring out the artist’s imagination and zeal whereby they create a wall mural with a painting depicting a New Plastic – Biheen Bengal.”

    Extending his support to the initiative, well – known cricketer Sourav Ganguly said, “I am delighted to be associated with Nerolac ‘Shera Para Shera Pujo’. Durga Puja is the biggest festival in Bengal and it is overwhelming to see the brand taking such a distinguished initiative to encourage citizens to do their bit for a plastic-free Bengal. ‘Shera Para Shera Pujo’ is indeed an intriguing campaign and Nerolac is doing a great job of bringing local communities together, thus enhancing community building with it.”

    Over the years, Kansai Nerolac has effectively engaged with its customers through the product portfolio and customer awareness campaigns promoting transformation and environmental sensitivity. The plastic collection drive will be conducted across the state of West Bengal. To encourage plastic donation, collection bins will be placed at various locations in Kolkata, Asansol, Siliguri, Durgapur & Malda for collecting plastic articles. Additionally, bottle crushing bins will be placed at select locations. Various schools, colleges, offices and paras in these cities will be encouraged to donate plastic articles. The festive campaign – “Nerolac Shera Para Shera Pujo” will be promoted across multimedia platforms with print, radio, outdoor, digital and social media communication.

  • My11Circle has a great innings with Sourav Ganguly onboard; gives cricket fans the chance of a lifetime to engage and play with their favorite player

    My11Circle has a great innings with Sourav Ganguly onboard; gives cricket fans the chance of a lifetime to engage and play with their favorite player

    MUMBAI: With an objective to give every cricket fan the best experience of fantasy cricket in India, My11Circle, one of India’s best fantasy cricket platforms, recently brought ex-cricketer and former Indian team Captain Sourav Ganguly onboard as itsbrand ambassador.Proving to be a valuable addition to the My11Circle fraternity, the renowned cricket player is helping Play Games scale up significantly. Sourav Ganguly will also announce and felicitate the winners of the World Cup fantasy league challenge ‘Beat the Expert’ along with having a meet-and-greet session with the top 50winners.

    A product of Play Games24x7 Pvt. Ltd., a pioneer and leading player in the Indian online and mobile gaming space, My11Circle gives cricket fans the platform to put their knowledge and skills to test. The players form their own teams and earn points as per the collective performanceof the team players, with those having the maximum points winning the cash rewards. Adding to the thrill, registered players can also play with Sourav Ganguly, fondly called ‘Dada’, at a competitive level on My11Circle and win 5 times more cash rewards, amidst the limitless possibilities of the digital world. For instance, in the recentWorld Cup fantasy league challenge, the league winner of the ‘Beat the Expert’ contest Tufan Ghosh from Birbhum, West Bengal, took the mega prize money of INR 1 crore home, whereas the first runner-up Maidul Ali secured INR 25 lakhs. My11Circle has managed to get over 4 million installs post launch of the platform earlier this year with over 2 million installs during the world cup alone. Over 4 million teams competed with Sourav Ganguly’s team during the world cup as part of the special league “Beat The Expert”.

    At the winner felicitation press event, Sourav Ganguly said, “Being a part of My11Circle has been an exciting journey so far. The levels of engagement brought about in this game have made me feel very involved, and I believe that the rest of the players on the platform enjoy the game just as thoroughly. I had a great time participating in the contest and I would like to heartily congratulate all the winners of this fantasy tournament.”

    Acknowledging the success, Saroj Panigrahi, Vice-President & Avik Das Kanungo, Brand Head from My11Circle remarked, “Taking fantasy cricket to the next level we are the only platform where one can play with the champions of the great game in real time.It is really heartening to see how My11Circle has had a great run in this World Cup season. Major credits to this scale-up go to Mr. Sourav Ganguly, who took Indian cricket to new heights during his prime, and is helping us with the same in the digital world now. My11Circle is all about cricketing knowledge, strategizing skills, and most importantly—passion. We are thrilled to have Souravas a part of the My11Circle family, and we hope to continue engaging our users with loads of action and fun in this limitless world of online fantasy games.”

    Since its inception in 2009, Play Games24x7 has been at the forefront of online gaming in India and has succeeded in being India’s highest-grossing mobile gaming business with its six games. The company hasalready seen key investments such as that from Tiger Global Management, a leading US-based technology-focused hedge fund, in the past. But launching ‘Fantasy Cricket’ on My11Circle this year and bringing Sourav Ganguly onboard has enabled the company to witness a steady scale-up. My11Circle received tremendous traction during the World Cup season with over 2 million registrations and downloads within a span of 45 days. Moreover, there has been no decline in the platform’s popularity post the World Cup season. Armed with such positive developments, Play Games24x7 is set to shape the realm of online fantasy games in India while providing a personalized gameplay experience to all.

  • Senco Gold & Diamonds rolls ‘Shine On’ campaign for new ‘AHAM’ collection

    Senco Gold & Diamonds rolls ‘Shine On’ campaign for new ‘AHAM’ collection

    MUMBAI: Senco Gold & Diamonds, one of the fastest-growing jewellery retail chains in India, has rolled out a new brand campaign “Shine On” featuring former Indian cricketer Sourav Ganguly who is also the brand ambassador of Senco Gold & Diamonds since 2015. In a new TVC for AHAM, a new range of men’s jewellery from Senco Gold & Diamonds, Ganguly will be playing a role of his own life – how he outplays the rivals and silences the critics.

    In a glittering event in Kolkata, ‘Prince of Calcutta’ Sourav Ganguly and Senco Gold & Diamonds executive director Suvankar Sen unveiled the new range of “AHAM” collection.

    AHAM means “ego”, Ego for being a self-made gentleman, having self-respect and being respected, adored and looked upon in the society for his achievements. AHAM means “ego”, for earning well with respect to becoming financially stable. AHAM means “ego” for having a sense of style and elegance & for being very confident at every step of life. AHAM means “ego” for living successfully and becoming the heart of every party. AHAM means “ego” for being modern in every way but still connected to his traditional roots and values.

    The brand AHAM, embodies the spirit of self-confidence along with the desire to succeed. Who embodies other than Sourav Gaungly? In this category, a self-made ace cricketer, an astute captain and one of the best thinking minds in India. Today’s youth who are hungry to succeed can easily relate to him and draw inspiration. AHAM is just not a style statement, a vision to move in dada’s path and become successful in life.

    The idea of the campaign is based on the persona and the charisma of such a gentleman who is always shining brightly.  The tagline “SHINE ON” signifies the inherent encouragement to become successful.

    Speaking on the occasion of launching the new marketing campaign – “Shine On”, Senco Gold & Diamonds executive director Suvankar Sen said, “Sourav Ganguly is our brand ambassador since 2015. He embodies the spirit of AHAM, which celebrates the man who has that sharp edge over others, who dazzles the world with his success. People may criticise him, but his outstanding performance silences the critics. His brilliance lets him rise above mediocrity. For him, a century is not enough. Even his rivals admire him when he outplays them. He is not afraid of failure because he excels beyond expectations. He is equally versatile, excelling at whatever he does in his own unique style, with impeccable class and elegance. This is the spirit of Aham, which means “self” or “ego” and Sourav Ganguly represents every self-made man who is comfortable being himself and letting his “aham” shine.”

    AHAM, the new men’s collection from the house of Senco Gold & Diamonds offers a signature collection of rings, bracelets, cufflinks, ear-studs, chains, and pendants in diamond, gold & silver. 

  • Football er daak shune Bangali ashbena? Etao ki hote paare? Cholo, Shonge cholo! Banglar jeet hok! Says Sourav Ganguly in Star Sports’ new TVC for Season 5 of the Hero Indian Super League

    Football er daak shune Bangali ashbena? Etao ki hote paare? Cholo, Shonge cholo! Banglar jeet hok! Says Sourav Ganguly in Star Sports’ new TVC for Season 5 of the Hero Indian Super League

    KOLKATA 22nd SEPTEMBER 2018: Hero Indian Super League – India’s premier football league, kicks off in a week’s time on September 29, 2018, with two-time champions ATK hosting Kerala Blasters. The season is full of optimism for ATK and its fans as the 2014 & 2016 champions are sporting a new look this year with Englishman Steve Coppell, taking over as head coach. The side has also signed a few exceptional players this season and features the likes of John Johnson, Manuel Lanzarote, Andre Bikey and Kalu Uche which will strengthen their defense and attack, contributing to the team’s strong core players such as Eugeneson Lyngdoh and Cavin Lobo.

    In a run-up to the season opener, Star Sports – the official broadcaster of the HISL, has launched a new TVC highlighting football as the essence of West Bengal’s heartbeat and features the ‘Prince of Calcutta’ Sourav Ganguly. The TVC sees ‘Dada’ Sourav Ganguly leading the throngs of football fans in a united march to the stadium while magnifying the fact that Football daake aar Bangali ashena? Eta konodin hote pare na! The TVC is a reminder for football fans across India that Kolkata is the birthplace of Indian football which has even seen legends like Pele, Messi and Maradona gracing the land and acknowledging the unmatched emotion for the sport that flows through the veins of people from the city.

    Looking forward to another successful season of HISL season, Sourav Ganguly said, “To all, this is the new film of the season, hopefully it will bring us luck and we will have a good season this year. Our record at Hero ISL is phenomenal, yes it wasn’t a great year last year but we will surely turn it around in Season 5”.

    ATK currently holds the most HISL trophies along with Chennaiyin FC and can become the first team in the history of the tournament to win the Hero Indian Super League thrice. ATK will begin their Hero Indian Super League journey on Saturday, September 29, 2018, at home against the team they have beaten twice in the finals since the inauguration of the league – Kerala Blasters. The game will kick off at the iconic Yuba Bharati Krirangan at 7.30 p.m.

    Hero Indian Super League Season 5 will be broadcast on the Star Sports network, Hotstar and Jio TV. Season 5 will have a six-language feed across 7 channels. Season 5 will also see the debut of Star Sports 3, wherein the Hero ISL will be exclusively broadcast in Hindi. ATK fans can catch all the HISL action in their favourite language on Jalsha Movies.

    Creative Agency: Star Sports Creative Team

    Production House: Chalk & Cheese Films

    Campaign Links:

    Twitter : https://twitter.com/IndSuperLeague/status/1042075866170314752

    Instagram : https://www.instagram.com/p/Bn33sIOAyMW/?hl=en&taken-by=indiansuperleague

    Facebook : https://www.facebook.com/IndianSuperLeague/videos/746186469052628/

    YouTube: https://youtu.be/8E4lkA4gFhM

    List of channels:  

    English – Star Sports 1 & Star Sports 1 HD

    Hindi – Star Sports 3

    Bengali – Jalsha Movies

  • StayHappi launches first campaign with cricketer Sourav Ganguly

    StayHappi launches first campaign with cricketer Sourav Ganguly

    MUMBAI: StayHappi Pharmacy, an initiative of Sarva Gun Aushdhi, which was incepted with the aim to serve humanity by providing high quality medicines at affordable prices, has announced Sourav Ganguly, former captain of the Indian national cricket team, as the brand ambassador. 

    The company has launched its first TVC featuring Dada, which uses the tagline “Health Bhi Happy, Pocket Bhi Happy”.

    The commercial revolves around how generic medicines are more affordable as they are sold by molecule name and not by the brand name.

    Sourav Ganguly said, “I am delighted to be associated with StayHappi Pharmacy as it is an initiative that supports ‘Make In India’ mission and provides medicines at affordable rates. In a country like India, this initiative is game changing as we have thousands of people in our nation, who lose their lives due to lack of affordable medical services.”

    StayHappi managing director Dr Sujit Paul mentioned, “StayHappi’s initiative is to provide generic medicines at genuine and affordable prices to the huge population base struggling for essential medicines every day. I truly believe that our association with Ganguly will seek to establish and achieve exactly that.”

    “The TVC combines elements of infomercials within itself. The tagline aptly describes our aim and spreads awareness about the availability of generic medicines,” Paul added.

    The company recently forayed into the Indian pharmaceutical market with the launch of its first pharmacy in New Delhi. It soon plans to expand its reach across cities like Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Ahmedabad, Lucknow, Bhopal, Patna, and Bhubaneswar. It has plans to establish around 15,000 retail pharmacies by 2022.

  • Sony Pictures Networks India (SPN) announces its exceptional line-up of panellists for India tour of England featuring Sourav Ganguly, Sunil Gavaskar, Ashish Nehra and more

    Sony Pictures Networks India (SPN) announces its exceptional line-up of panellists for India tour of England featuring Sourav Ganguly, Sunil Gavaskar, Ashish Nehra and more

    MUMBAI: The official broadcaster of the India tour of England, Sony Pictures Networks India (SPN), announces its all-star panel line-up and programming initiatives for the series, beginning from 3rd July 2018 till 11th September 2018. The series, spanning a little over two months, comprises three T20s, three ODIs and five Test matches which will be played across nine venues in the U.K.

    SPN’s celebrated live wraparound show, Extraaa Innings comes back for the high-octane bilateral cricket series, between two of the best cricket teams in the world, with a whole new look. Apart from the rethought set design, the show will now feature personality-driven segments for a healthy dose of entertainment and increased fan engagement to bring the Indian touch to the analyses.

    Showcasing pre, mid and post-match analyses of the tour, Extraaa Innings will feature expert insights from an impressive line-up of cricketing personalities like Sourav Ganguly, Ashish Nehra, Sanjay Manjrekar, Graeme Swann, Sunil Gavaskar, Harsha Bhogle, Gaurav Kapur, Deep Dasgupta, Vivek Razdan and Alan Wilkins. To ensure an unparalleled viewing experience for fans across India, the series will be broadcast with English and Hindi commentary on SONY SIX and SONY TEN 3 channels respectively.

    The Sports cluster of SPN also unveils its marketing campaign, ‘Kya Hoga Iss Baar’. The 40-second campaign film has been inspired by the uncertainty that comes when India tours England. Every time India has toured England, the results have bordered on extreme. From ecstatic and memorable victories to forgettable defeats (especially in Tests), Indians have witnessed it all. 

    ‘What would happen this time around?’ was the obvious question that was asked about the upcoming tour. This message has been conveyed in a tongue-in-cheek way while building enough intrigue for viewers to tune in. The film ends with a cheeky line with reference to the incident during India’s famous NatWest trophy win when Ganguly waved his shirt from the balcony at Lord’s.

  • Sourav Ganguly becomes undercover delivery boy for Pizza Hut

    Sourav Ganguly becomes undercover delivery boy for Pizza Hut

    MUMBAI: What if you were standing in a queue and suddenly discovered that the person standing next to you is your favourite celebrity or hero? Will you be starry-eyed, nervous or excited? That’s exactly how people assembled at the Sourav Ganguly Cricket Academy in Kolkata on 15 May felt. After all, they had the Bengal Tiger himself standing amidst them, but they stood there, none the wiser.  

    Leading pizza chain, Pizza Hut, recently curated a massive surprise experience in the Kolkata, in a creative collaboration with Rannvijay Singha and Sourav Ganguly.

    A social media campaign titled ‘Cricket with Rannvijay’ called out to cricket fans and the youth of Kolkata challenging them to play better than Rannvijay and get an opportunity to enjoy Pizza Hut pan pizzas with him. But the fun did not end there. 

    The video shows how the unsuspecting crowd was electrified with excitement as they realise that they ended up casually playing cricket with cricketer Sourav Ganguly.

    The video begins with Rannvijay Singh engaging people from the audience by inviting them to beat his score. He assigns the crowd with the power to decide the score every time someone bats, including himself. After a few friendly shots, Ranvijay adds some delicious pizza fun to the cricket fever on the ground. He pulls out his mobile phone, goes on Pizza Hut’s m-site and within minutes, orders Pizza Hut signature pan pizzas for everyone. Hearing this, the crowd begins to cheer and hoot in anticipation of the delicious pizzas. The excitement changes pace when the pizza delivery boys (more so one of them in specific) start commenting on the people batting and how they could improve their game to which Rannvijay counters and challenges one of the delivery boys to play.

    This delivery boy begins playing a right-handed game. A few unimpressive attempts later, he changes his stance to one that would be very familiar to the eye of a true cricket buff. And behold, then begins a barrage of 4s and 6s leaving the crowd stunned. His superb batting skill draws massive cheers from the onlooking crowd, including Rannvijay. Ranvijay moves forward to take a selfie with the Pizza Hut delivery boy who stunned everyone with his left-handed batting skills.

    The delivery boy smirks and peels off his (prosthetic) nose, and starts getting rid of his make-up. And lo and behold, the delivery boy was none other than ‘Dada’, the Bengal Tiger himself – Sourav Ganguly.

    The crowd and players, naturally, are beside themselves with excitement, thronging against the nets to catch a glimpse of Ganguly, vying to take selfies with their hero, and delighted that some of them actually played with him. Ganguly then mingles with his fans before leaving the venue on a happy note, to cheers of ‘Dada’.

  • ‘The future of Indian cricket is shining bright’

    ‘The future of Indian cricket is shining bright’

    Mumbai: Former India cricket captain Sourav Ganguly said that the transformation of the Indian cricket team began with players having confidence in their own abilities. “We were a bunch of talents but we did not know how to win Test cricket. That culture needed to change. India always had great batsmen, but we needed fast bowlers who could take 20 wickets,” he said.

    BCCI CEO Rahul Johri said that the cricket body’s job was to give the cricketers best infrastructure. “Based on the feedback received from them, we have ensured that when the Team goes to England this summer, they play the first after spending almost a month there,” he said.

    He also said that BCCI is planning a five-year-long calendar scheduling every tournament in advance. “So you will know which tournament is happening when in next five years,” he said.

    Recounting his success during the recent tour of South Africa, vice-captain of Indian cricket team Ajinkya Rahane said that the key to success was thinking that they were playing in home ground. “In Johannesburg, I had the opportunity to become and hero and I played with a lot of discipline,” he said.

    Sourav Ganguly had another explanation behind Rahane’s success. “He bats at no 5 in Test as I also did. Batting at no 5 and 6 in India is the most dangerous, but it’s the reverse outside the country. That’s the reason No 5 batsmen do well abroad,” said Ganguly.

    Captain of the Under 19 World Cup winning Indian team Prithvi Shaw said that he had miles to go and this was just a beginning of his career.

    Ganguly appreciated the BCCI’s decision to raise the match fee of the domestic cricketers from Rs 10,000 a day to Rs 35,000 and demanded that the fee must be raised further.

    “We are the best team in all formats. The central contract focuses on domestic cricket because that’s the bedrock of Indian cricket. Now players get their fee on match day and don’t have to wait for one and a half year,” said Johri.

    Rahane also praised his captain Virat Kohli and said that he did not want to change Virat’s aggression as it got the best out of him.

    Ganguly added that the domestic structure of Indian cricket has improved the quality of Indian team and it now has bowlers who can take 20 wickets. Shaw said that he would like to lift the senior world cup some day.

  • Complan goes for brand makeover, focuses on WB & TN

    MUMBAI: Complan, a health drink brand, is going through a complete brand makeover and has adopted a new brand philosophy – Don’t Just Be Tall, Stand Tall. Complan has lined up a series of media innovations to reintroduce the brand in the market.

    The brand refresh for the new Best Ever Complan will come alive in two phases. Phase one will include innovations on television and radio. West Bengal being the largest market for Complan, the brand has tied up with the number one show, Dadagiri on Zee Bangla, which is hosted by none other than cricketing legend – Sourav Ganguly. For the entire season that consists of 70 episodes, Complan is the presenting sponsor of Dadagiri.

    Kolkata’s popular rock band Chandrabindoo has composed a song on Complan’s new brand philosophy. The song revolves around the idea of success that is inclusive and shared because when success is shared, it tastes even better. The song was splashed across all leading radio channels in West Bengal for a week capturing around 60,000 seconds.

    The second phase of the campaign will be unveiled in the later months of the year.

    Kraft Heinz India CMO Vikramjeet Singh said, “We agree and believe in the idea of success that is unselfish, inclusive and shared because when success is shared, it tastes even better.”

    Initiative vice president media planning Neha Rastogi said, “The objective was to take a leadership position in markets such as West Bengal and Tamil Nadu.”

  • Curated video platform Flickstree nets Sourav Ganguly as investor

    MUMBAI: Indian cricketing legend and former captain Sourav Ganguly has made his very first foray in the startup world by investing in Mumbai-based company, Flickstree.

    Flickstree, a tech-entertainment company started by Saurabh Singh, Rahul Jain and Nagender Sangra, has raised a seed round Rs 30 million capital from investors like Venture Catalysts, Anirban Aditya & Ankit Aditya (Aditya Group, Kolkata) and Moksh Sports Ventures, along with Sourav Ganguly. Venture Catalysts is leading the round.

    Flickstree compiles these free-to-watch curated and personalised online videos from social networks, media sites, and blogs and then creates a custom user video feed. The AI based on patent pending technology, allows Flickstree to effectively curate and personalize the experience for its users.

    “Different users have different passions. I decided to invest in Flickstree because they’re at the forefront of innovative cutting edge technology,” said Sourav Ganguly.

    Ganguly added: While currently users can create only a single video magazine on Flickstree based on their interests, going forward I have asked the founders to enable users create multiple such magazines that users can create and enjoy.”

    CEO Singh said, “With so many content producers creating quality content, it becomes difficult for users to discover videos across multiple platforms. Flickstree is trying to organise video content from the free web for users.”

    “The free-to-watch video space is extremely fragmented. These videos are published exclusively on separate platforms – a user who has interest in several categories cannot install multiple apps and keep browsing them separately, also owing to limited phone storage. This leads to poor video discovery. Flickstree is trying to solve this consumer problem,” said Satadru Dutta, co-founder Moksh Sports Ventures and Business Development Consultant to Flickstree.

    Apoorv Ranjan Sharma, co-founder and president Venture Catalysts, said, “Flickstree’s core technology is an AI powered video recognition technology that watches videos in-screen like human beings. The patent pending technology generates keywords for each video and gathers video popularity, sentiment and engagements on Internet.”