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Tag: Sourav Ganguly

  • Fortune launches ‘Banao Kuchh Hatke’ TVC campaign for Soya Chunks

    Fortune launches ‘Banao Kuchh Hatke’ TVC campaign for Soya Chunks

    Mumbai: Adani Wilmar Ltd, one of the largest food and FMCG companies in India, has rolled out its new ‘Banao Kuchh Hatke’ campaign for its rich in protein brand Fortune Soya Chunks. The 360-degree campaign showcases the versatility of soya chunks as an ingredient, encouraging consumers to explore innovative and diverse culinary options. Conceptualised by DDB Mudra, the campaign – ‘Banao Kuchh Hatke’ – features ad films, narrated by the renowned multifaceted Indian actor and dancer, Jaaved Jaaferi in Hindi and popular former Indian cricketer Sourav Ganguly in Bengali. The film is being distributed across various media platforms, including TV and digital channels such as YouTube, Instagram and Facebook.

    The campaign films feature ‘hatke’ recipes made with Fortune Soya Chunks, with Jaaved Jaaferi and Sourav Ganguly humorously guessing the dish being prepared. While he may get his guesses wrong, the audience is left with one certainty: Fortune Soya Chunks promises delightful surprises. The brand has collaborated with esteemed and influential chefs to enhance the digital presence of this campaign. These chefs will share their unique recipes using Fortune Soya Chunks, engaging the audience in an exciting way.

    The brand has also planned to extend the communication through their product packaging, where they will showcase ‘Hatke’ dishes which can be prepared using soya chunks. A QR code will be used in packaging to redirect consumers to explore more such recipes on microsite.

    Sharing his insights on the campaign, Adani Wilmar Ltd’s head- media and brand Jignesh Shah said, “We aim to inspire consumers to create ‘hatke’ dishes using Fortune Soya Chunks across various cuisines through this campaign. We are thrilled to innovate and showcase the ways an ingredient like soya chunks can be presented in an appetizing way. We wanted to highlight unique recipes that can be created with soya chunks and the campaign film reflects the message seamlessly.”

    DDB Mudra CCO Rahul Mathew said, “The biggest challenge was to maintain the entertainment value in the film while showcasing the variety of dishes possible with Fortune Soya Chunks. Jaaved Jaaferi and Sourav Ganguly’s iconic voice added a unique touch, making this campaign truly ‘hatke’. We are hopeful that the messaging will resonate with the consumers.”

    Fortune soya chunks is a great source of protein for vegetarians. It contains 15 times more protein* than milk and has low fat content. The advanced technology helps Fortune soya chunks to soak water and masala well, which makes it more delicious and easy to digest. It is a healthy food option for growing children and adults.

    Disclaimer: Compared to protein of milk (cow milk). Source: Indian food composition tables, NIN, ICMR (2017).

    The ‘Banao Kuchh Hatke’ TVC is set to air on leading television channels nationwide, inviting viewers to embark on a journey of rediscovery and reimagine the joys of cooking at home. In addition, a dedicated microsite has been developed, featuring an array of unique recipes with Fortune Soya Chunks. This platform aims to inspire consumers to go beyond traditional recipes and experiment with new culinary ideas.

  • Thums Up launches ‘Fan Pulse’ with cricket legends on Disney+ Hotstar

    Thums Up launches ‘Fan Pulse’ with cricket legends on Disney+ Hotstar

    Mumbai: India’s homegrown beverage brand The Coca-Cola Company, is excited to announce the launch of ‘Thums Up Fan Pulse’, an innovative and immersive cricket experience in collaboration with Disney+ Hotstar. The Thums Up Fan Pulse introduces a new era of cricket engagement, amplifying every voice, fostering passionate discussions, with expert insights, and unparalleled fan participation.

    https://www.hotstar.com/in/shows/thums-up-fan-pulse/1260152395?filters=content_type%3Dshow_clips

    The first-of-its-kind endeavour is set to transform the cricket content landscape, resonating with the true spirit of Thums Up. ‘Thums Up Fan Pulse’ isn’t just a platform; it’s a vibrant space for fans to share opinions, interact with experts, and pose the pivotal question: “Will India Win?” The series featuring top experts, including Sourav Ganguly, Yuvraj Singh, Gautam Gambhir, Virendra Sehwag, Dinesh Karthik and hosted by the “voice of cricket” – Harsha Bhogle will showcase the pulse of every cricket fan as they give unique insights about every aspect of the upcoming World Cup.

    By integrating data, tech, and social listening, Thums Up is revolutionizing fan engagement. It uncovers insights about players, team India, and the World Cup fueling a personalized content experience for every cricket enthusiast, through various channels – pack, digital, and OOH with enthusiasts enthusiastically participating and sharing their views on the platform.

    Commenting on the launch of ‘Thums Up Fan Pulse’ and the association with Disney+ Hotstar, Coca-Cola India, and South-West Asia senior category director of sparkling flavours Tish Condeno said, “We’re absolutely thrilled to announce the launch of ‘Thums Up Fan Pulse,’ an immersive experience that encapsulates the pulse of every cricket fan. With our unique series in collaboration with Disney+ Hotstar, we are honoured to feature cricket legends together on one platform. Our aim is to unite cricket enthusiasts, engage fans, and build up the excitement for the upcoming ICC World Cup.”

    Disney Star head of network – Ad Sales Ajit Varghese said, “Cricket may be a strategic sport, but it involves the heart and mind in equal measures. Be it calculating the possibilities of a six in an over or praying for the last ball to score a six, it is this mix of emotion that makes the game great. At Disney+ Hotstar, we are proud to partner with Thums Up to curate a unique series like Thums Up Pulse. It quenches our national thirst for cricket with logic & passion served by experts like Sourav Ganguly, Virendra Sehwag, Harsha Bhogle and other prominent names for the upcoming ICC Men’s Cricket World Cup.”

    The Thums Up Fan Pulse offers various content formats, from episodic series with Disney+ Hotstar to byte-sized content. By sparking engaging conversations about the ICC World Cup, it keeps the excitement alive. Thums Up remains dedicated to enhancing cricket conversations and uniting fans through innovation. Consumers can purchase a Thums Up, scan the QR code on the pack and express their views to become a part of Thums Up Fan Pulse. 

  • West Bengal govt and Laliga partner for Football development

    West Bengal govt and Laliga partner for Football development

    Mumbai: Focusing on football development, the Government of West Bengal and Liga Nacional de Fútbol Profesional ( Laliga), have entered a Memorandum of Understanding to elevate the game through mutual collaborations between India and Spain. Represented by the honourable chief minister of West Bengal, Mamata Banerjee and president of Laliga, Javier Tebas, the meeting took place in Madrid and will seek to jointly promote football through mutual collaboration.

    In attendance, were the former Indian cricket player, Sourav Ganguly, and chief secretary, Govt of West Bengal, H.K. Dwivedi.  Representatives of the two major Football clubs of West Bengal joined the program: Debasish Dutta, general secretary, of Mohun Bagan Athletic Club & Ishtiaque Ahmed, general secretary of Mohammedan Sporting Club.

    With the objective of collaboration through bilateral relations, the MOU will amplify the flow of knowledge & expertise from  Laliga – the largest football ecosystem in the world – into West Bengal. Utilising shared resources to develop the game, the MOU will also look to develop the game’s grassroots & youth development set-up in West Bengal.

    Amongst the highlights of the groundbreaking understanding of talent identification, infrastructural development & coach education,  Laliga will also explore the development of excellence projects in the region basis mutual agreements with the government of West Bengal. Additionally,  Laliga will also explore opportunities for football administrators, players & coaches from the region to be trained in the  Laliga methodology.

    Looking to build on the rich football heritage linked to West Bengal clubs,  Laliga will additionally, share its technical know-how and expertise to assist football clubs of the State.

    The honourable chief minister of West Bengal, Mamata Banerjee added: “The signing of MOU between Govt of West Bengal and  Laliga today on 14 September 2023 at Madrid, Spain in the presence of Mohun Bagan Club, East Bengal Club, Mohammedan Sporting Club and our icon Sourav Ganguly, will bring a new glorious chapter for Bengal football. We are on our way to becoming an epicentre of football in India.”

    Laliga president  Javier Tebas said, “We are thrilled to embark on this exciting journey with the Government of West Bengal to elevate football development in the region, taking advantage of the experience we have after more than 90 years leading professional soccer in Spain, and more specifically in the seven years that  Laliga has been in India since opening its office in 2016. This Memorandum of Understanding signifies our commitment to the people of West Bengal as jointly aim to create a self-sustaining football ecosystem, that will nurture talent in line with their rich heritage. Through knowledge sharing and collaboration, we will work towards building a brighter future for Indian football.” 

  • Sourav Ganguly opens up on Sachin’s superiority on the “Champions Sports-Cast” hosted by DreamSetGo

    Sourav Ganguly opens up on Sachin’s superiority on the “Champions Sports-Cast” hosted by DreamSetGo

    Mumbai: With the ICC WorldCup & Football fever picking up once again, DreamSetGo hosted an interview starring former Indian Cricketer Sourav Ganguly at the “Champions Sports-Cast” hosted by DreamSetGo founder Monish Shah.

    He spoke on leadership, Sachin Tendulkar, His love for the game, His inspirations – Sunil Gavaskar, Kapil Dev & Allan border & a certain football icon, the legendary Maradona.

    Speaking at the Champions Sports-Cast podcast hosted by DreamSetGo, Ganguly spoke about his friendship with Tendulkar, “I first met Sachin when he was 14 years old at the MRF pace academy & over time we would go on to spend 6-7 months in a year together and developed a close friendship and trust over time. As a cricketer, he was a far superior cricketer than me, and that is something I strongly believe in. , To raise your game, you must partner with those better than you and we continue to be very close friends.”

    As a lifelong fan of legendary footballer, Maradona, Ganguly shared, “I remember I first met him at an interview he was doing with the media and I’m not exaggerating one word when I say it was a 20-minute interview and through it all, he was juggling a ball with his left leg and didn’t drop it once.  I’ve seen Messi, Ronaldo & even Pele play but Maradona was special, he was blessed by the Almighty.”

  • DreamSetGo unveils “Experience The Exclusive” campaign with Sourav Ganguly and Mary Kom

    DreamSetGo unveils “Experience The Exclusive” campaign with Sourav Ganguly and Mary Kom

    Mumbai: DreamSetGo, India’s premium sports experiences and travel platform launched ‘Experience The Exclusive’, a first-of-its-kind digital ad campaign, featuring Indian cricketer – Sourav Ganguly and Olympic Gold Medalist – Mary Kom.

    At the heart of the film is DreamSetGo’s ability to offer exclusive sports experiences for India’s emerging sports travellers. Conceptualised and produced by Jio Creative Labs, the film highlights the sports experiences that go beyond just viewing. With a positive play on the tagline ‘Now this is exclusive’, Sourav Ganguly highlights the brand’s offerings, right from watching a game from prime seats with VIP hospitality, legend meet and greets, locker room visits, among others. The film aims to reiterate DreamSetGo as every Indian sports fan’s ultimate travel partner.

    The first film, featuring Ganguly aims to drive awareness and recall for its exclusive offerings, including Matchday Experiences, Behind-the-scenes Access, Legend Meet & Greet, Exclusively Signed Merchandise, Elite Accommodation, Visa Services & Exclusive destination experiences. This includes access to team training sessions, locker rooms, team meetings, among others.

    Speaking about the campaign, DreamSetGo co-founder & chief business officer Monish Shah said, “The world has been witness to India’s passion for international sporting events. Understanding the pulse of the discerning Indian sports traveller, we curate experiences that go way beyond the bleachers. Right from exclusive hospitality experiences, prime seating, stadium tours, legend meet and greets, travel & accommodation, we offer just about everything that’s exclusive. This campaign is a sneak-peak into what sports travel looks like with DreamSetGo. We are honoured to have our Super Captain Sourav Ganguly join us in this journey since last year. His unparalleled passion to deliver the best on and off the field perfectly aligns with our commitment to make sports travel truly extraordinary.”

    Ganguly said, “Sports engagement and travel experiences have significantly evolved. Sports fans are looking for access to sporting events, within and outside India. DreamSetGo is the ideal partner committed to bridging this gap between sports and fans. Over the past year, I have witnessed DreamSetGo go above and beyond to deliver elevated and exclusive experiences. DreamSetGo’s commitment to delivering money-can’t-buy sports travel experiences has struck a chord with me and I am super delighted to be a part of this incredible journey.”

    The campaign, endorsed by two iconic sports personalities, Sourav Ganguly and Mary Kom, embodies the spirit of excellence and exclusivity. The film is live across DreamSetGo’s digital channels like YouTube, Instagram, Linkedin and X (erstwhile Twitter). It will also be promoted across various digital advertising platforms.

    Ganguly and Kom are iconic figures synonymous with dedication, passion, and the pursuit of greatness, mirroring the values that the “Experience The Exclusive” campaign embodies.

    Backed by India’s leading sports technology company – Dream Sports, DreamSetGo’s on a mission to bridge the accessibility gap between Indian sports fans and global sporting events. It aims to serve India’s emerging outbound sports travellers and play the role of an enabler in India’s journey to becoming a leading sporting nation. Over the past 12 months, DreamSetGo has enabled 5000 travellers to various sporting events, including Cricket, Tennis, Motorsports, Football, Golf, and Rugby, among others. 

  • Denver teams up with Sourav Gangul

    Denver teams up with Sourav Gangul

    Mumbai: Denver, a prestigious men’s brand renowned for its captivating fragrances in India and abroad, is super thrilled to announce cricket legend and global youth icon Sourav Ganguly as the face of its upcoming TVC. This endorsement represents a major advancement for Denver, as it aims to enhance its reach and awareness among its target audience.

    Denver has been synonymous with excellence, carving a niche as the preferred choice for the youth and professionals of the nation. With an unwavering commitment to providing products that exude elegance and sophistication, Denver’s products have become a symbol of aspiration and self-assuredness.

    Ganguly, a self-made legend and global success icon, is the name that resonates with determination, dedication, and triumph, and embodies the spirit of Denver’s brand values. As a remarkable individual celebrated for his unwavering commitment, he truly exemplifies the essence of real success through hard work, passion, and dedication. His journey is an inspiration that encapsulates the very essence of Denver – “The Real Scent of Success.”

    On that note, Ganguly expressed his enthusiasm about the partnership, saying, “I am honoured endorsing Denver, a brand that echoes the essence of success. Much like in cricket, where persistence and passion lead to victory, Denver has succeeded in the world of fragrances and grooming. I believe this endorsement will resonate with people who strive for excellence in all aspects of their lives.”

    “We are overjoyed to welcome Sourav Ganguly into the Denver family. Sourav Ganguly is more than just a cricket icon; he is globally acclaimed as a symbol of hard work, determination, and the pursuit of excellence. He is a self-made legend who has carved his own path. With his immense popularity, both on and off the field, and his unparalleled connection with cricket fans and youth, we believe that no one else could represent Denver’s commitment to success as effectively as him. This partnership is an exciting chapter in Denver’s journey as we continue to inspire and empower our consumers,” said HSPL MD & CEO Saurabh Gupta.

    Denver brand manager Aditya Yadav said, “We are extremely excited about this new endorsement, as a fan myself it was a real pleasure working with him, with his fandom and followership, we are looking forward to manifold Denver’s reach and TOMA. It is certainly going to be a victorious milestone for us.”

    The upcoming TVC is set to capture the hearts of millions as Ganguly’s story intertwines with Denver’s legacy of success. The campaign promises to be a celebration of aspiration, dedication, and the realization that true success is a journey that resonates with each one of us.

  • Lloyd launches new campaign with Sourav Ganguly

    Lloyd launches new campaign with Sourav Ganguly

    Mumbai: Lloyd, owned by Havells India, has launched its first ad film with Sourav Ganguly, who was roped in as the brand ambassador earlier this year. The campaign is targeted at the West Bengal region.

    The film is intended to build trust for the consumer durable brand, highlighting the key product benefits and value in a highly cluttered market. Through this film, Lloyd is focused on driving differentiation and delivering on its brand promise of ‘Khayal Rakhenge, Khush Rakhenge’.

    The storyboard of the ad film takes an amusing route to hold the audience’s attention, wherein Sourav Ganguly engaged in a light-hearted banter with an enthusiastic salesman. The narrative evokes a sense of humour as the salesman tries to equate the Lloyd product performance with Sourav’s on field performances.  The film cements the brand promise by showcasing the superior features in a quirky way to create a strong brand connect.

    The new Lloyd campaign for West Bengal is being extensively covered in print, digital and below the line (BTL). A major print campaign in leading newspapers like Telegraph, ABP, Dainik Bhaskar has been rolled out. Along with print, digital has also been focused to promote the ongoing Shubo Durga Utsav on high traffic websites like Facebook, Youtube, IRCTC, Zee Bengali and ABP. For on ground promotions in stores activities across West Bengal are taking place, wherein consumers have a chance to win assured prizes and participate in bumper prizes including SUV and Lloyd products weekly.

    Lloyd executive vice president Rajesh Rathi said, “Our intent is to focus on communication which not only exceeds the work Lloyd is putting in to make differentiated products but also grows the trust in the Lloyd brand. We will continue to drive meaningful engagements to extend /widen our consumer connect and strengthen our presence in the region.”

    Speaking over the ad film release, Havells India executive vice president Rohit Kapoor said, “Our attempt is to bring our product closer to our consumers and make their lives easy and convenient. Our latest ad with Sourav Ganguly is our attempt to build greater trust and affinity for Lloyd. We are confident, with him as the face of the campaign, the consumers’ belief in the brand will grow manifold and help solidify our strategy of going deeper into homes”.

    Talking about the campaign launch, Sourav Ganguly said, “I am delighted to collaborate with a brand like Lloyd for their campaign promoting their incredible line of product with top-of-the-line features and superb quality. Lloyd has established itself as one of the most reliable consumer durable brands in India with its superior technology and I am honoured to be a part of a campaign that reiterates their promise of keeping their consumers as their first priority.”

  • Mastercard acquires title sponsorship rights for all BCCI international & domestic home matches

    Mastercard acquires title sponsorship rights for all BCCI international & domestic home matches

    Mumbai: Mastercard has announced its collaboration with the Board of Control for Cricket in India (BCCI) to broaden its strategic outreach to Indian audiences. During this association, Mastercard will be the title sponsor for all international (both men’s and women’s) matches played on home soil, domestic cricket matches such as the Irani Trophy, Duleep Trophy, and Ranji Trophy organised by the BCCI, and all junior cricket (Under 19 and Under 23) matches played in India.

    This sponsorship and the activities around it are aimed at enhancing Mastercard’s connection with cricket lovers across the country and beyond. For a brand that is invested in sponsorships worldwide with marquee properties like the UEFA Champions League, the Grammys, the Cannes Film Festival and the Australian and French Open tennis tournaments, Mastercard’s tie-up with the BCCI further enhances its portfolio of partnerships.

    BCCI president Sourav Ganguly said, “The BCCI welcomes Mastercard as the title sponsor for home cricket matches for the 2022–23 season. Along with the international home series, the BCCI’s domestic tournaments are crucial as they are a stepping stone towards making India a strong international side. The BCCI truly values Mastercard’s support in building Indian cricket.”

    “This sport is more than a passion point, it’s a way of life and we look forward to some innovative experiences for the fans via this partnership and delivering value to Mastercard through this collaboration,” he added.

    BCCI honorary secretary Jay Shah said, “The BCCI is pleased to be associated with a global marquee brand-Mastercard.”We are in for an exciting period in Indian cricket as we have Australia and South Africa coming over for white-ball series before the T20 World Cup and Sri Lanka, New Zealand and the prestigious Border-Gavaskar Trophy early next year, while domestic cricket has a packed calendar with the return of the Duleep Trophy and a full-fledged Ranji Trophy season. The 2022-23 season will witness a lot of action across age groups, and I am confident that this will be an enriching partnership.”

    Mastercard chief marketing and communications officer Raja Rajamannar said, “Cricket is a perfect amalgamation of sports and entertainment with immense potential to deliver priceless moments. Our globally recognised “priceless” platform offers us the unique opportunity to delight our cardholders, customers and partners worldwide. Cricket enjoys unparalleled popularity not just in India where it is a singular unifying force for the nation, but also in several countries around the world. It is therefore particularly relevant and opportune for us to have acquired the title sponsor rights for all home international and domestic cricket matches organised by the BCCI.”

    Former Indian cricket captain MS Dhoni, who has been Mastercard’s ambassador for over four years, added, “Cricket has been my life and given me everything I have. I am thrilled that Mastercard is sponsoring all the home cricket matches of the BCCI, especially the domestic, junior, and women’s cricket. The Ranji and junior players of today will play for the country tomorrow and continue to embody the pride of 1.3 billion Indians.”

    According to the brand, Mastercard endeavours to enhance its strong international base of sponsorship assets across passion points with uniquely Indian ones. Mastercard has worked to amplify this passion area with the signing on of MS Dhoni, the former Indian cricket captain, as its brand ambassador over four years ago.

  • DreamSetGo announces Sourav Ganguly as its first brand ambassador

    DreamSetGo announces Sourav Ganguly as its first brand ambassador

    Mumbai: The leading premium sports experiences and travel platform, DreamSetGo, India’s first premium sports experiences and travel platform, has signed the “Maharaja of Cricket”, Sourav Ganguly, as its first brand ambassador. The move is well supported by the campaign #SuperCaptainGanguly.

    Commenting on his association with DreamSetGo, Ganguly said, “DreamSetGo has been instrumental in revolutionising engagement, curating personalised experiences and memories for a lifetime for sports fans. I look forward to supporting DreamSetGo’s vision of creating accessibility for the biggest sporting events across the globe.”

    Welcoming the new brand ambassador, DreamSetGo founder and chief business officer Monish Shah said, “We are thrilled to have Sourav Ganguly as our brand ambassador. His unparalleled love and contribution to sports will help us reach fans across the country and promote our ability to create unique and memorable experiences.”

    As the “Supercaptain” for DreamSetGo, Ganguly will play a key role in promoting DSG’s curated experiences offered through its key partnerships with Manchester City, Chelsea FC, ICC Travel and Tours, AO Travel, F1® Experiences, and more.

  • BCCI announces an increase in the monthly pensions of former cricketers and umpires

    BCCI announces an increase in the monthly pensions of former cricketers and umpires

    MUMBAI: At a time when the ongoing Indian Premier League (IPL) e-auction is making the Board of Control for Cricket in India (BCCI) richer by over Rs 46,000 crore, the board has announced a hike in monthly pensions of former cricketers (both men and women) and former umpires. More than 75 percent of the beneficiaries will get a 100 percent raise. People getting a pension of Rs 15,000 and Rs 22,500 a month will see that amount double. The highest bracket where the pension was Rs 50,000 will see a raise to Rs 70,000.

    BCCI president Sourav Ganguly said, “It is extremely important that the financial well-being of our former cricketers is taken care of. The players remain the lifeline and as a Board, it is our duty to be by their side once their playing days are over. The umpires have been unsung heroes and the BCCI truly values their contribution.”

    BCCI honorary secretary Jay Shah, said: “The welfare of our cricketers be it former or present is a top priority, and increasing pension amounts is a step in that direction. The BCCI values the contribution the umpires have made over the years and this is one way to express our gratitude for their diligent services to Indian Cricket. A total of around 900 personnel will get the benefit of the scheme with more than 75 percent of the beneficiaries getting a 100 percent raise.”

    BCCI honorary treasurer Arun Singh Dhumal said, “Whatever the BCCI is today, it is because of the contribution of its former cricketers and umpires. We are pleased to announce the increase in the monthly pensions which will be a gesture for the well-being of our former cricketers.”