Tag: Sourav Ganguly

  • Howzat for Glory as Eden Gardens Lights Up for Women in Blue

    Howzat for Glory as Eden Gardens Lights Up for Women in Blue

    MUMBAI: Kolkata’s night sky had a new scoreboard, one lit in blue, blazing with pride. The Cricket Association of Bengal (CAB) turned the Eden Gardens into a glowing canvas to celebrate Team India’s historic ICC Women’s Cricket World Cup 2025 victory, creating a spectacle that had fans stopping, staring and cheering long after the final whistle.

    The iconic stadium’s façade shimmered in shades of electric blue, adorned with giant visuals of the triumphant team lifting the trophy, a sight that felt every bit as grand as the moment it commemorated. For three days, the hallowed grounds of Eden weren’t just a cricketing landmark; they became a glowing love letter to the women who brought India the cup, pride and goosebumps.

    “This was our way of saying thank you,” said former India captain and president of CAB Sourav Ganguly. “Twenty years ago, women’s cricket had few believers and fewer facilities. Today, their win lights up the country quite literally. When I became BCCI president, I made it my mission to strengthen women’s cricket. Winning the 50-over World Cup is just the beginning, it will only get bigger from here.”

    The CAB’s tribute was more than a visual delight; it was a reflection of how far women’s cricket has come. What once played to sparse crowds now fills stadiums and headlines. Eden’s brilliant glow symbolised that shift from underdogs to icons, from overlooked to celebrated.

    Cricket lovers thronged the area, phones in hand, capturing the moment that married nostalgia and new-age pride. The installation featured vibrant lights, dynamic projections and a specially designed backdrop, a reminder that victory looks even brighter when the whole nation stands behind it.

    The CAB, long known for championing both men’s and women’s cricket, used this celebration to reaffirm its commitment to the game’s future. The association has consistently nurtured talent across formats, and this event underscored its intent to keep the women’s game in full focus not as a supporting act, but as the main event.

    As the lights danced on Eden’s storied walls and the chants of “India, India!” echoed once more, it was clear cricket’s most sacred turf had just found a new set of legends to worship.

    After all, when the Women in Blue bring home the cup, the city of joy knows exactly how to say “well played” with fireworks, flair, and a flood of blue that can be seen from miles away.

     

  • Fortune serves up flavour with Bhojan Bahini

    Fortune serves up flavour with Bhojan Bahini

    MUMBAI: Talk about a power play in the kitchen! Fortune, India’s leading edible oil brand from AWL Agri Business Ltd., has bowled Bengal over with its new regional campaign, Bhojan Bahini (Food Force,) a cinematic tribute to the state’s eternal love affair with food.

    Premiering on 28 October, the campaign brings together two of Bengal’s biggest icons, cricket legend Sourav Ganguly and actor Abir Chatterjee, in a deliciously entertaining film that blends humour, drama and nostalgia. Playing the witty “Food Police”, the duo set out on a flavourful mission to uncover the secret behind the perfect Bengali meal. The answer? Fortune’s unbeatable No.1 jodi, Mustard Oil and Soyabean Oil.

    Packed with the sizzling sounds of luchis and the mouth-watering aroma of kosha mangsho, Bhojan Bahini celebrates authenticity in every drop. The film’s core message, “choose quality over compromise,” reminds viewers that the essence of great taste lies in trusted ingredients, and for Bengal, that means Fortune.

    Commenting on the campaign, AWL Agri Business Ltd. joint president sales & marketing Mukesh Mishra said, “With Bhojan Bahini, we’re celebrating Bengal’s unbreakable bond with food. Sourav and Abir perfectly embody the state’s love for authenticity and quality.”

    Vibrant, witty and packed with flavour, the campaign goes beyond entertainment to strike an emotional chord, reminding Bengali homes that tradition and taste truly go hand in hand. With Bhojan Bahini, Fortune once again proves why it remains the undisputed leader on Bengal’s dining tables.

  • Casagrand bats for a third term with Sourav Ganguly as brand face

    Casagrand bats for a third term with Sourav Ganguly as brand face

    MUMBAI: From test matches to testaments of trust, Sourav Ganguly is playing a long innings off the pitch this time, as the face of Casagrand for the third year running. South India’s leading real estate developer, Casagrand, has extended its partnership with the cricketing icon, reaffirming its national ambitions with a familiar, dependable face. With its eyes set on expanding footprints in Chennai, Bengaluru, Hyderabad, Pune, and Coimbatore, the brand is sharpening its game plan and who better than the man who redefined Indian leadership on the field?

    Known for his fearless captaincy and ability to build winning teams, Ganguly echoes Casagrand’s own growth story: bold, strategic and future-focused. “A home isn’t just a structure, it’s a dream nurtured,” said Ganguly. “Casagrand reflects that belief by building spaces that care for well-being and legacy. I’m proud to partner with a brand that understands the spirit of togetherness and vision.”

    Founded in 2003, Casagrand boasts over 160 completed projects and a cumulative 53 million square feet developed across urban hubs. In FY 2024–25 alone, the company launched over 18 projects, ramped up activity in Hyderabad and debuted in Pune cementing its reputation as one of India’s fastest-scaling real estate players.

    But Casagrand isn’t just about handing over keys. It’s pioneering post-handover support with features like assured rentals, resale assistance, and maintenance services, giving homeowners more than just square footage peace of mind. Its communities prioritise green spaces, smart layouts and multi-generational amenities, built with a vision that housing should enable legacy, not just lifestyle.

    The renewed Ganguly partnership goes beyond celebrity endorsement, it positions Casagrand as a brand built on shared values of trust, resilience, and ambition. With India’s property landscape getting more competitive, this brand–captain duo seems ready for a new innings complete with boundary-pushing aspirations and a stadium full of dreams.

  • Ganguly pads up for second innings at ICC cricket committee

    Ganguly pads up for second innings at ICC cricket committee

    MUMBAI:Cricket’s global governing body has tossed the ball back to Sourav Ganguly, reappointing the former Indian captain as chairperson of the ICC men’s cricket committee for another term. The 52-year-old, affectionately known as “Dada” by fans, will continue in the role he first took guard at in 2021 after replacing spin wizard Anil Kumble.

    Ganguly’s longtime batting partner VVS Laxman, known for his very, very special wristy flicks, has also been retained on the panel—ensuring India’s continued heavyweight presence at cricket’s administrative crease.

    The refreshed committee features a who’s who of cricket luminaries. Afghanistan’s Hamid Hassan and West Indies legend Desmond Haynes have been drafted in alongside South Africa’s current test and one-day international captain Temba Bavuma and former England batsman Jonathan Trott.

    Meanwhile, in the women’s pavilion, former New Zealand off-spinner Catherine Campbell has been elevated to chairperson of the ICC women’s cricket committee. She’ll be joined in the middle by ex-Australian player Avril Fahey and Cricket South Africa’s Pholetsi Moseki.

    The ICC’s commitment to inclusivity was bowled up by secretary Jay Shah, who announced a special task force and support fund for displaced Afghan women cricketers. “We are deeply committed to fostering inclusivity and ensuring every cricketer has the opportunity to shine, regardless of their circumstances,” Shah declared from the non-striker’s end.

    This support will be backed by a “comprehensive high-performance programme” designed to keep Afghan women’s cricket dreams alive despite challenging political conditions back home—proving that when it comes to cricket diplomacy, the ICC is determined not to be caught out.

     

  • Fortune Soya Chunks unites Sourav Ganguly and chef Sanjyot Keer

    Fortune Soya Chunks unites Sourav Ganguly and chef Sanjyot Keer

    MUMBAI: Fortune Soya Chunks, has launched a one-of-a-kind video conversation featuring cricket icon Sourav Ganguly and renowned chef Sanjyot Keer.

    The 45-minute digital film dives into Ganguly’s personal journey, blending food, memories, and the power of nutrition—especially protein’s role in both athletic and everyday life.

    AWL Agri Business Ltd head – media & digital marketing Jignesh Shah, shared, “This video is not only outstanding, it also represents more than just a conversation. It’s a celebration of nutrition, versatility, and the powerful stories that connect food with achievement. As a rich source of protein, Fortune Soya Chunks embodies the spirit of eating healthy with a hatke twist. Through this remarkable interaction with Ganguly, we highlight how nutrition can fuel both sporting excellence and everyday life. As we celebrate 25 years of Fortune, this video reinforces our commitment to offering meaningful, inspiring content that resonates with Indian households.”

    Far from a standard celebrity campaign, the film offers an intimate, relatable perspective on Ganguly’s life through the lens of cuisine—paired with Keer’s culinary expertise and personal reflections.

    Ganguly noted, “Nutrition has always been a cornerstone of my career. Staying fit on and off the field is essential, and I believe food plays a huge part in that. It’s an honour to be a part of this conversation with Fortune Soya Chunks. These chunks are not only healthy, but also versatile enough to be part of any meal, whether it’s a quick snack or a special dish shared with loved ones.”

    As a protein-rich and highly adaptable ingredient, Fortune Soya Chunks are designed for both athletes and health-focused consumers, with dishes spanning from traditional Indian to global fusion. This echoes the brand’s philosophy of ‘Banao Kuchh Hatke’ reimagining everyday meals with health and flair.
     

  • Sourav Ganguly brings humour and nostalgia to Netflix’s Khakee promo

    Sourav Ganguly brings humour and nostalgia to Netflix’s Khakee promo

    MUMBAI: Netflix India has pulled off a marketing coup by featuring former Indian cricket captain Sourav Ganguly in an unexpected and humorous role for its latest original series, Khakee: The Bengal Chapter. The promotional campaign, crafted in collaboration with Trailer Park Group, Netflix’s creative agency for the series, blends nostalgia and entertainment to captivate audiences across India.

    Trailer Park Group has ingeniously woven Ganguly’s charismatic persona and cricketing legacy into the promo, delivering a light-hearted yet engaging narrative. The film opens with Ganguly interrupting a scene on the set of Khakee: The Bengal Chapter, eager to take on the role of a tough police officer. Initially struggling to embody the fierce aggression required, he finds his rhythm by channelling memories of his fiery cricketing moments, particularly his rivalry with Greg Chappell. The scene unfolds with comedic brilliance, as Ganguly jokingly suggests using his signature cricket strokes the cover drive, cut, and pull with a police baton to take down criminals, all while reaffirming his famed preference for the off-side.

    “Integrating Dada’s dynamic presence into the campaign brought authenticity and excitement to the storytelling. This collaboration allowed us to blend nostalgia with humour, creating a moment that truly resonates with audiences.” White Turtle Studios executive director and co-founder Ankit Bhatia.

    “Working with Netflix India on the creative strategy for this series has been a thrilling experience. At Trailer Park Group, we strive to push creative boundaries and build deep audience connections through powerful storytelling.” Trailer Park Group Asia-Pacific (APAC) managing director Tamagna Ghosh.

    Renowned for delivering iconic campaigns across OTT, cinema, gaming, music, and sports, Trailer Park Group has previously worked with major platforms such as Prime Video, Warner Bros., Universal, and Peacock.

    Directed by Neeraj Pandey, Khakee: The Bengal Chapter promises an intense and gripping narrative. The series features an impressive ensemble cast, including Jeet Madnani, Prosenjit Chatterjee, Saswata Chatterjee, Ritwik Bhowmik, and Chitrangda Singh. A sequel to Khakee: The Bihar Chapter (2022), the crime thriller is set to premiere on 20 March 2025 on Netflix.

  • TLS: A Leading Educator in Venture Capital Law for Aspiring Legal Professionals

    TLS: A Leading Educator in Venture Capital Law for Aspiring Legal Professionals

    The Legal School (TLS) is a trusted name in legal education. It helps students become experts in various fields of law. TLS provides top-quality courses designed for aspiring lawyers and professionals. The courses focus on practical skills and real-world applications. This makes TLS stand out as a leader in legal training.

    TLS was founded by Bhaswat Agarwal and Mukul Rustagi. They are committed to providing excellent legal education. Their vision is to make TLS a hub for high-quality legal learning. Both founders work to ensure that students get the best guidance to build strong careers.

    TLS has the backing of many well-known investors. Sourav Ganguly, the Classplus Brand Ambassador, supports TLS. Alvin Tse, the former CEO of Xiaomi India, is another key investor. Kunal Shah, the founder of CRED, and Sriharsha Majety, co-founder of Swiggy, also believe in TLS’s mission. Arpan Sheth, a Global Partner at Bain & Co., and Deborah Quazzo, Managing Partner of GSV Ventures, are also part of the TLS success story.

    TLS is a pioneer in teaching Venture Capital Law to aspiring legal professionals. The school offers specialized training to help students understand the complexities of venture capital deals. Students learn about fundraising, investment structures, and legal frameworks for startups and investors. The hands-on approach ensures they can analyze and solve real-world challenges effectively.

    TLS focuses on the evolving nature of venture capital and its impact on the legal field. The courses provide insights into market trends and strategies used by venture capitalists. This prepares students to handle high-stakes transactions with confidence. By mastering the legal aspects of venture capital, TLS students gain a competitive edge in the legal market.

    TLS collaborates with industry experts to deliver cutting-edge education. The faculty includes experienced lawyers and professionals from leading firms. Their expertise ensures students are well-prepared to navigate the legalities of venture capital. Case studies and interactive sessions make the learning process engaging and practical. This approach sets TLS apart as a leading educator in this niche field.

    TLS offers many exciting courses. These include Certification in Mergers and Acquisitions, Certification in Intellectual Property Law, and Certification in Contract Drafting & Negotiation. Each course focuses on building skills. The courses include practical examples, case studies, and real-life applications. This helps students gain confidence and knowledge to succeed.

    Students love the teaching at TLS. Monika Atram, pursuing LLM at MIT School of Law, Pune, praises TLS. She says the faculty explains every concept clearly. According to her, the practical examples make learning better. Anuj, an advocate at the Bombay High Court, agrees. He says TLS teaches in a way that is easy to understand. He believes the training has improved his legal skills.

    TLS focuses on preparing students for the future. It blends theory and practice in its teaching. The expert faculty at TLS ensures students are job-ready. The school helps students build strong foundations in law. This sets them apart in the competitive legal field.

    TLS is shaping the future of legal professionals. It is creating opportunities for students to excel in their careers. With great courses and expert support, TLS continues to lead the way in legal education.

  • Lux Cozi unveils satirical TVC with Sourav Ganguly

    Lux Cozi unveils satirical TVC with Sourav Ganguly

    Mumbai: Vista Communications, a production house renowned for its innovative and high-impact campaigns, has launched a groundbreaking satirical TV commercial (TVC) for Lux Cozi. This latest ad campaign, featuring Sourav Ganguly, humorously suggests that intelligence can be enhanced simply by wearing Lux Cozi innerwear. The creative concept and execution of this campaign were expertly handled by Vista Communications, with chief creative director Jaya Sankar at the helm.

    In the highly competitive innerwear market, where brands often rely on conventional messaging to highlight comfort and quality, Vista Communications took a daringly unique approach. The new Lux Cozi TVC stands out by placing Ganguly in an extravagant zamindar bungalow, where he performs a whimsical act involving a newspaper. The commercial opens with a suspenseful scene where Ganguly’s character instructs his servant to repeatedly tear the newspaper and later piece it back together. The punchline, delivered with a knowing smile, reveals the real “secret” to enhanced intellect: wearing Lux Cozi.

    The Lux Cozi TVC, which premiered on 19 August 2024, has quickly become a sensation, with viewers praising its clever narrative and engaging execution. The ad has been featured across major Bengali news channels including ABP Ananda, TV9, and Zee 24 Ghanta.

    Vista Communications chief creative director Jaya Sankar shared his insights on the project: “Our objective was to develop a memorable and engaging television commercial that not only stood out but also resonated deeply with viewers. Collaborating with Sourav Ganguly was a truly rewarding experience. His natural charisma and insightful understanding of our concept greatly contributed to the campaign’s success. We employed an unconventional approach in our TVC, which enhances audience recall and ultimately reduces the required media spend. However, we faced the challenge of differentiating Lux Cozi in a market where there are no distinct unique selling propositions compared to competitors. By crafting a satirical narrative, we aimed to highlight that Lux Cozi is not just about comfort but also represents a smart and informed choice for consumers.”

    Further, voicing his opinion about this new TVC, Lux Industries Ltd VP – marketing Surendra Bajaj stated that, “Our goal was to engage our audience through an unconventional approach, we wanted an completely disruptive idea with touch of humor.  We have approached Vista Communications for this out-of-the-box solutions and I must say they have really presented a great piece of thought. The final production not only resonates well with our target audience but also positions Lux Cozi as a thought leader. Further, I must thank Dada for showing his great acting skill and making this TVC a great success.”

    Vista Communications, founded in 2000, has established itself by producing various films, including TVCs, corporate videos, documentaries, and short films. The firm has completed over 250 projects for clients such as Super Shakti TMT, Siscon, P4 Water Tank & Bath Fittings, Tata Motors, UNICEF, Anmol Biscuit, SREI Finance, Wai Wai Noodles, No Broker, Me-n-Moms, and Lux Cozi.

    Sankar, known for his work in film and advertising, has played a key role in producing impactful content. His notable projects include directing films for the national e-governance initiative and the popular Bengali feature film ‘Tor Naam’.

    Looking forward, Vista Communications plans to undertake new projects, including a suspense thriller based on medical evidence and factual research, continuing its commitment to storytelling.

  • Indian Racing Festival announces Arjun Kapoor as Speed Demons Delhi owner

    Indian Racing Festival announces Arjun Kapoor as Speed Demons Delhi owner

    Mumbai: The Indian Racing Festival, a premier event in the motorsport calendar of India, is gearing up for its highly anticipated 2024 season with a thrilling addition of Bollywood luminary, Arjun Kapoor. This collaboration marks Arjun’s entry into the motorsport arena as the proud owner of the Delhi franchise, Speed Demons Delhi, under a multi-year agreement.

    Building on the momentum from the recent unveiling of the Kolkata team by India’s most celebrated captain, Sourav Ganguly, the festival is now set to welcome Arjun Kapoor as the owner of the Delhi team. With Arjun Kapoor’s significant interest, the league now boasts two celebrity-owned franchises. This significant stride in its expansion strategy underscores Arjun Kapoor’s passion for racing and promises to elevate the excitement and glamour surrounding the upcoming season of the Indian Racing Festival.

    Racing Promotions Pvt Ltd presents the exhilarating Indian Racing Festival (IRF), at the heart of which there are two prestigious championships: the Indian Racing League (IRL) and the FIA Formula 4 Indian Championship (F4IC). The Indian Racing Festival will also be hosting the first ever night race in a street circuit in Chennai’s Street Racing Circuit as a part of round two, from 31 August to 1 September.

    Arjun Kapoor, renowned as a true motorhead and has a huge fascination with cars, has invested in the team of Speed Demons and will play a major role in promoting motor racing in Delhi and NCR region.

    With Arjun Kapoor’s presence the Speed Demons Delhi franchise in the Indian Racing Festival is poised to make a significant impact. Arjun Kapoor’s personal passion for motorsports not only aligns perfectly with our objective but also serves as a powerful catalyst to enhance it. His involvement will authentically resonate with enthusiasts, bringing a fresh wave of excitement and engagement to the sport and helping us captivate and inspire a growing community of motorsport aficionados nationwide,” remarked RPPL chairman and MD Akhilesh Reddy.

    The festival features eight dynamic city-based teams from Delhi, Hyderabad, Bangalore, Chennai, Goa, Kochi, Ahmedabad, and Kolkata. From August to November this year, these teams will engage in intense competition, vying for racing glory and the coveted title of champions. The IRF promises adrenaline-fueled action and showcases the finest talents in Indian motorsport, making it a must-watch motorsports event for enthusiasts nationwide.

    Arjun Kapoor’s collaboration with the Indian Racing Festival (IRF) is poised to draw in a diverse audience, including Bollywood Celebrities and those from the hinterland. His association brings a dynamic appeal to the festival, making it more engaging and accessible for millennials, Gen Z, and beyond. This partnership not only aims to broaden the festival’s reach but also to cultivate a fresh and diverse fan base among emerging demographics, thereby cultivating a broader and more inclusive fan base.

    Arjun Kapoor, owner of the Delhi team at the Indian Racing Festival, shared his excitement: “Ever since I was a young kid I’ve always been interested in cars and motorsports, and Delhi’s love for racing is clear. The Indian Racing Festival, along with our Delhi team, is a great opportunity for young racers and fans. I believe we can discover and support talent that could represent India internationally, making motorsports more popular here.”

    Arjun Kapoor also urged fans to come and watch the races in large numbers and cheer and support the drivers.

  • Veedol signs Sourav Ganguly as brand ambassador

    Veedol signs Sourav Ganguly as brand ambassador

    Mumbai: Veedol, a lubricant brand from Tide Water Oil Co. (India) Ltd, has signed up cricket legend Sourav Ganguly as its brand ambassador. This partnership signifies a pivotal move for Veedol as it seeks to enhance its brand presence and solidify its market position across India.

    Brand Veedol has a rich, near-century old legacy with markets in over 70 countries. Positioned internationally as the ‘Professional’s choice’, Veedol enjoys considerable saliency amongst the workshop fraternity worldwide. Respected and trusted in the industry, Veedol provides a comprehensive range of lubricants for both the Automotive Aftermarket (Retail) and Institutional (B2B) segments. With a pan India footprint, Veedol is one of India’s most prominent lubricant brands, with a consolidated revenue from operations of Rs 1931 crore as of 31 March 2024.

    Veedol is a trusted brand encompassing a repertoire of excellent quality products delivered far and wide through its network of channel partners, many of whom have been engaged with the company for two generations. Honesty, transparency and enduring relationships are defining features of the Veedol way, as encapsulated in its advertising tagline ‘Rakhe Saaf, Dil Se.’

    Expressing enthusiasm, Tide Water Oil Co (India) Ltd MD Arijit Basu said, “We are delighted to have a cricketing great like Sourav Ganguly join us as our brand ambassador. His leadership, grit and determination are the stuff of legend, shaping the winning attitude of Team India as we know it today. Founded on honesty and self-belief, brand Sourav continues to inspire all to raise the bar of performance and achievement, values that resonate strongly with Veedol. We are confident that this association will give us a strong impetus as we drive forward into the future.”

    Commenting on the association, Sourav Ganguly said, “My association with Veedol represents a commitment to excellence, innovation and reliability. Just as Veedol stands for high-quality and performance in the automotive industry, I am dedicated to embodying these values in every aspect of my work. Together, we will strive to inspire and connect with our audience, showcasing the best of what we both have to offer.”

    Comprehensive product portfolio and market presence

    Veedol has a strong presence across all automotive segments, including two-wheelers, passenger cars, agri and commercial vehicles (both heavy and small). There are products across various performance specifications and price points. Traditionally strong in the two-wheeler segment with its flagship brand “Take-Off” and in agriculture with “Prima,” Veedol is increasingly expanding its presence in the passenger car (PCMO) and commercial vehicle (CV) segments.

    The company has been particularly strong in upcountry and rural areas and is now intensifying its focus on urban markets. With significant equity in trade the brand enjoys a robust distribution network with 500 direct distributors and dealers servicing over 50,000 retail outlets and workshops.

    Strategic initiatives and future directions

    Veedol is currently undergoing a portfolio upgrade and packaging makeover to introduce a new-age look and feel while offering technically superior products. A major revamp of supply chain and digitization processes is also underway to enhance operational efficiencies and meet future customer needs.

    Investing significantly in brand building, Veedol is leveraging its association with cricket, including its partnership with Kolkata Knight Riders (KKR) and the appointment of Sourav Ganguly as brand ambassador. These strategic directions underscore Veedol’s commitment to achieving high brand saliency and recall, factors that would help fuel its ambitious growth plans.