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Tag: Sourabh Mishra

  • SOURABH MISHRA AND INDRANIL BANERJEE JOIN HANDS TO LAUNCH AZENDOR CONSULTING

    SOURABH MISHRA AND INDRANIL BANERJEE JOIN HANDS TO LAUNCH AZENDOR CONSULTING

    MUMBAI: Advertising and branding veteran Sourabh Mishra and legal expert Indranil Banerjee, two senior professionals who have been independently providing services to some of the largest and most renowned organizations in India and abroad, have merged their practices to launch Azendor Consulting. Under their leadership, the firm will offer consultancy services to companies across business verticals – beginning with Branding and Legal. Other business verticals like Business Consulting, Finance and Human Resources will be added soon.

    With both of them bringing over two decades of experience each in the branding and legal space, Azendor’s dedicated team strives to follow in their footsteps and take the firm forward. Sourabh Mishra, an advertising and branding veteran with over 25 years of experience, has worked as the Chief Strategy Officer at advertising agencies like Saatchi & Saatchi India, TBWAIndia, Everest and Bates CHI & Partners India. Having additionally held senior planning roles at Ogilvy, McCann Erickson and Contract, Sourabh has also worked as a brand strategist at BPL Telecom and Reliance Capital. Before merging his practice with Azendor, Sourabh was servicing clients as Sourabh Mishra Brand Consulting for about 3 years. Leading the legal consulting vertical at Azendor is Indranil Banerjee, a business lawyer who’s worked in the field for more than 20 years. Playing a key role in prestigious law firms, he has represented a wide range of domestic and international clients. In the corporate sector, he has held leadership roles in the legal function at Star India and DEN Networks. Before merging his practice with Azendor, Indranil was servicing clients as Indus Lexus for about 9 years. 

    Azendor’s foray into the consultancy space is the result of companies realizing the importance of engaging external senior experts to run their non-core but essential business functions, so that they can focus on excelling in their own core competencies. Azendor’s approach involves utmost collaboration and teamwork on all fronts, with its business proposition offering a robust in-house team of experts as well as a strong network of external specialists.

    Commenting on Azendor’s launch, Sourabh Mishra, Managing Partner – Branding said, “Azendor has been created to help our clients perform to the best of their capabilities in the space where they wish to excel in and aim to be market leaders. Clients need the best, top-in-class professionals to drive even the non-core aspects of their business, so that they can focus their own efforts on strengthening their core competencies. Clients across industries and size have repeatedly articulated this need. And with not enough good options available, we aim to fill this gap with Azendor. The Branding vertical specifically recognizes the fact that business leaders today see their brand at the heart of everything that their business does. Azendor’s framework and collaborative network model ensures that every client of ours gets the best talent put together in a bespoke team for their requirement.”

    Speaking about the new journey, Indranil Banerjee, Managing Partner – Legal, said, “The name ‘Azendor’ has been derived from ‘ascender’, which in mountaineering is a device that helps climbers ascend steep slopes safely. That is an apt metaphor for what we do – help our clients focus on the climb by taking away the important but non-core business functions that impedes their ascent. Azendor, through our Legal consultancy services, will enable our clients maintain equilibrium between their corporate goals and their legal necessities.”

    While Sourabh Mishra Brand Consulting has worked on branding projects for clients like Fractal Analytics, Stellar Value Chain, Magic Bus, Reliance and Sterlite Power, Indus Lexus has provided legal services to clients like Sun TV, Tata Sky, Turner, Viacom18, and Zee Television.

  • Asheesh Malhotra joins Bates CHI&Partners as Mumbai head

    Asheesh Malhotra joins Bates CHI&Partners as Mumbai head

    MUMBAI: Bates CHI&Partners has appointed Asheesh Malhotra as president and head of its Mumbai office.

     

    Malhotra will report to CEO Srikanth VS and will work closely with chief strategy officer Sourabh Mishra and chief creative officer Manmohan Anchan (Maac), NCD Sagar Mahabaleshwarkar and other members of the management team to drive the India growth agenda.

     

    Srikanth said, “Asheesh is one of the most talented people in our business today. In particular, he shines at growing existing client relationships and winning new business. His appointment is key to our growth agenda, by demonstrating fully our ability to deliver ‘Big Ideas for Ambitious Brands’.”

     

    Malhotra with 18 years of experience, including his term with Ogilvy Mumbai from where he moves to Bates CHI&Partners, saw him leading the business on the largest Unilever portfolio  – the beverages division for south Asia. Besides Unilever, he also led the Castrol lubricants global hub in India, BP corporate and a clutch of financial businesses – Bank of India, SBI Life Insurance and Federal Bank.

     

    Anew business junkie Malhotra said, “Bates CHI&Partners is a true blue new model agency. It breaks the traditional mould of ‘in-house only talent and resources’, and instead practices true collaboration by pulling together the best resources that the world has to offer, especially in the disciplines of digital, social and retail. As a result, we can offer solutions that are designed to break through more quickly, thus saving clients loads of media bucks. Recent interactions with clients have reaffirmed the need for such a nimble and creative agency model.”

     

    From 2001 to 2009, Malhotra worked at Lowe Mumbai where he headed the Prudential Life Insurance brand since its inception in India.

  • Bates gets Sourabh Mishra as planning head

    MUMBAI: Bates India has appointed Sourabh Mishra as the agency‘s national planning head and group chief strategy officer.

    Mishra will commence his new role in October.

    He moves in from Saatchi & Saatchi India where he was working as chief strategy officer.

    Based out of Mumbai, Mishra will lead strategic planning and brand management at Bates across its offices in India. His mandate includes integrating media and discipline neutral solutions into Bates‘ core planning process and practices.

    Bates India chief executive officer Sanjay Thapar said, “We are excited to welcome Sourabh within the bates fold and have him as part of the leadership team. Sourabh‘s strategic planning abilities, knack to get under the skin of brands combined with his incisive consumer insights are second to none and will play a critical role in delivering solutions to clients that will take their campaigns to the next level. We have great confidence in his abilities and are privileged to have recruited someone of his calibre into the business.”

    Mishra added, “I am very excited to be a part of bates in the current juncture of its journey. bates‘ holistic solutions driven approach and the ‘changengage‘ philosophy represent an opportunity to create solutions for today‘s fast changing times driven by engagement ideas that provoke conversations among brands and customers”.

    Mishra comes in with two decade of experience in ad agencies and client organisations. He has headed the strategy planning function in agencies since 2004 and started his career with Contract Advertising where he spent almost seven years. He later worked at BPL Telecom, Ogilvy & Mather, McCann Erickson, Everest Brand Solutions, Reliance Capital and TBWA India. On the client side, he has worked with companies like General Mills, Cadbury, Coca Cola India, Skoda Auto and ITC Foods.

  • Sorento Healthcare brings on board Saatchi & Saatchi’s Sourabh Mishra

    Sorento Healthcare brings on board Saatchi & Saatchi’s Sourabh Mishra

    MUMBAI: Saatchi & Saatchi chief strategy officer Sourabh Mishra has been taken on board as Sorento Healthcare Communications’ business strategy consultant.

    Sorento Healthcare Communications specialises in healthcare integrated communications.

    Mishra will continue to be with Saatchi & Saatchi India. Joining Sorento Healthcare Communications is an addition to his portfolio.

    Mishra said, “The opportunity to enhance the value of Sorento‘s communications solutions in healthcare by better integrating the strategic planning process is exciting. Sorento has already moved much beyond conventional mass media based communications. In that context, the task is also to see how we can better integrate the various offerings it has, in order to provide more holistic solutions to clients.

    We live in interesting times to put it mildly, and I am glad that a new model of working allows me to explore different facets of the rapidly evolving communications business. Along with Saatchi& Saatchi and Sorento Healthcare, I am currently also consulting with Social Wavelength, a social media agency. The diverse learnings are synergistic and add value to all the stakeholders”, he added.

    Sorento Healthcare Communications managing partner Susan Josi added, “Understanding and communicating with various audiences from healthcare professionals to end consumers is critical for us to offer holistic solutions. Sourabh’s rich and varied experience across categories will help us define more robust systems and processes within Sorento to deliver this value to our clients.”

    “The medical marketing environment in our country has changed drastically in the last few years. The challenge for us today is to define the future in this sector. A diverse talent pool drawn from different sectors is critical to enable this. By getting professionals like Sourabh on board, we are getting our organisation future-ready,” Sorento Healthcare Communications managing partner Sangeeta Barde added.

    Mishra has over 20 years of experience in advertising. Staring his career with Contract Advertising, he also had stints at Ogilvy and McCann Erickson. He joined Everest Brand Solutions as national planning director in 2004, and then took over as the national head of planning at TBWA in May 2007. He joined Saatchi & Saatchi India as Chief Strategy Officer in May 2009. He has also worked in brand management at BPL Telecom and Reliance Capital.