BERLIN: Anker Innovations, the Chinese consumer-tech firm best known for power banks and chargers, is no longer content with cables and batteries. At IFA 2025 in Berlin, chief executive Steven Yang unveiled a sweeping new brand direction, positioning the group as a global leader in “smart hardware” and pledging to “ignite new possibilities through ultimate innovation.”
The company will now operate under three unified marques: Anker for charging and energy, Eufy for home and security, and Soundcore for audio and entertainment. Yang told the audience that the pivot is rooted in three principles: break problems down to fundamentals, pursue higher standards rather than easy wins, and grow together with partners and users. The rhetoric, he said, would drive a “maker spirit” across the group — more workshop than corporate HQ.
IFA saw the debut of the EufyMake UV Printer E1, marketed as the world’s first personal 3D-texture UV printer. Already the most funded Kickstarter hardware project ever — raising $46m from 17,000 backers — it ships to early adopters now and will reach retail in December at $2,499 / €2,499. Bundled with upgraded AI design tools, it promises to turn sketches or photos into textured prints on wood, leather or metal.
Eufy’s Omni S2 robot vacuum introduced HydroJet 2.0 scrubbing and a 30kPa AeroTurbo cleaning system capable of deep-cleaning carpets and crossing five-centimetre obstacles. More eye-catching was Marswalker, a robotic carrier that lugs the S2 up and down stairs — a long-standing Achilles’ heel of robot vacuums. Marswalker will ship in the first half of 2026.
In security, Eufy announced AI Core, a large-model agent running locally in the home to detect over 100 scenarios, from package deliveries to trespassers, while keeping data off the cloud. Its companion, the eufyCam S4, is a hybrid 4K/2K PTZ camera promising panoramic views and facial detail up to 15 metres.
Soundcore meanwhile stretched from earbuds into wellness and theatre. The Sleep A30, a pair of ANC sleep buds already selling in the US, has reached Europe. They adaptively cancel noise and play AI-generated brainwave audio to tackle snoring and other disruptions.
The brand also introduced a coin-sized wearable voice recorder with real-time transcription and 97 per cent accuracy across more than 100 languages, aimed at students, professionals and journalists.
Perhaps the boldest move was absorbing Anker’s Nebula projector business, reborn as Soundcore Nebula. The flagship X1 Pro projector, launching on Kickstarter on 23 September, combines a 4K triple-laser engine with Dolby Vision video and Dolby Atmos multi-channel audio. Its detachable wireless speakers and powered subwoofers turn it into what Soundcore dubs the world’s first “mobile theatre station.”
Anker’s own division doubled down on power. Its new Prime line adds AnkerSense View smart displays to show charging speeds and temperatures. The Prime 160W charger, Prime 300W power bank, Qi2 wireless charging station and triple-display docking station all pitch efficiency and compact design as their edge.
The group’s energy arm, Anker Solix, launched the Solarbank Multisystem, a modular kit linking up to four Solarbank units with 14kW solar input and 4.8kW output. Targeted squarely at Europe’s high-tariff households, it promises up to 80 per cent savings on energy bills and a four-year payback period. Its semi-DIY installation is marketed as 85 per cent cheaper than conventional solar. Complementing it is the V1 Smart EV Charger with gesture-based control and tariff-synchronised charging. The starter kit begins at €1,898, with the EV charger priced at €499. Germany gets it first, with France and the Netherlands following on 11 September.
The showcase in Berlin marked more than another tech fair launch. Anker is re-casting itself as a systems company, fusing AI, robotics and renewable energy into everyday hardware. If successful, Yang’s bet could move the firm up from niche accessories into the ranks of household consumer-tech giants. The risk is execution: a vacuum that climbs stairs and a solar charger that pays for itself in four years are promises the market will hold him to.