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Tag: Soumyadip Chatterjee

  • Oasis Fertility partners with Qoruz to optimise influencer marketing efforts

    Oasis Fertility partners with Qoruz to optimise influencer marketing efforts

    Mumbai: Qoruz, an influencer marketing analytics platform, has announced a new strategic partnership with Oasis Fertility, a comprehensive healthcare provider specializing in fertility treatments. This collaboration is set to redefine digital engagement strategies within the fertility sector by integrating Qoruz’s robust influencer marketing solutions with Oasis Fertility’s expert medical services. The partnership aims to deploy targeted influencer marketing campaigns that will amplify awareness and educate the public on available fertility treatments, ultimately bridging the gap between potential patients and advanced healthcare solutions.

    Qoruz co-founder and CEO  Praanesh Bhuvaneswar shared his thoughts on this collaboration, “At Qoruz, we are dedicated to enhancing how brands communicate and resonate with their audiences through effective influencer collaborations. Our partnership with Oasis Fertility reflects this commitment, providing them with access to our platform’s advanced analytics and strategic insights. This collaboration enables Oasis to efficiently leverage our tools in the vital field of reproductive health, ensuring they can offer reliable and empathetic guidance to those seeking fertility solutions.”

    Oasis Fertility chief marketing officerSoumyadip Chatterjee said, “Our partnership with Qoruz marks a pivotal step in our journey. Qoruz has been integral to our influencer marketing strategy, aiding us from identification to ROI metrics. By leveraging their advanced analytics, we have effectively reached the right key opinion leaders and those in need of fertility assistance. Looking ahead, this partnership promises to further enhance our reach and effectiveness, allowing us to connect with our audience in increasingly impactful ways.”

    By leveraging Qoruz’s precision in identifying and managing influencer collaborations, Oasis Fertility intends to extend its reach, offering support and expert guidance to more individuals and couples navigating the challenges of infertility. The collaboration between Qoruz and Oasis Fertility reflects a shared commitment to use ethical and data-driven influencer marketing strategies to reach individuals in need of fertility solutions, ensuring high-quality information and support is accessible.

  • Rangita’s ‘Tum Hi Ho’ campaign celebrates Indian Women’s unique individuality

    Rangita’s ‘Tum Hi Ho’ campaign celebrates Indian Women’s unique individuality

    Mumbai: D2C Indian fashion label Rangita by Stellaro Brands has introduced its latest festive campaign, ‘Tum Hi Ho Rangita,’ to honour and celebrate the distinctive individuality of Indian women. The campaign is a vibrant reflection of Rangita’s deep-seated commitment to celebrating the joy and individuality of women and the strong bond they share. Crafted in-house, the video showcases a group of diverse friends coming together to revel in their individual styles, personalities, and expressions.

    The soulful anthem ‘Tum Hi Ho Rangita’ not only pays homage to the strength of female friendships but also embodies the self-assured radiance that emanates from within and the transformative power of Indian fashion.

    The campaign’s genesis lies in Rangita’s celebration of women’s happiness, vibrant individuality, and their mutual support and friendship. The video encapsulates the comfort of female companionship, the warmth of shared camaraderie, the freedom of expression, and a celebration of feminine beauty. Each character in the video embodies unique qualities, and collectively, they represent confident women who stand by each other through life’s highs and lows.

    Commenting on the campaign launch, Soumyadip Chatterjee, director of marketing Said “Tum Hi Ho Rangita” serves as a heartfelt tribute to the bonds that connect us all and the joy of embracing one’s individuality. We are dedicated to empowering women to look and feel confident in their own style, all while making stylish Indian fashion affordable for everyone.

    The campaign is currently gaining traction on various digital platforms such as YouTube, Instagram, and Facebook, and music is also available on Apple Music, Itunes, Gaana, Spotify, JioSaavn, Amazon Music, Wynk, and more. Additionally, the newly launched Rangita Festive Collection can be found on e-commerce platforms like Amazon, AJIO, Flipkart, Myntra, Tata Cliq, and others.

    The brand’s marketing and promotion strategy involves an extensive digital campaign on platforms such as Instagram, Facebook, and YouTube, along with collaborations with influencers. Rangita’s personality revolves around being the epitome of stylish Indian wear for women.

    The video was conceptualised and produced in-house, with creative direction and photography by Saswata Ghosh, lyrics by Prankur Chaturvedi, vocals by Mohit Mishra, and music composed by Sunjoy Bose. The campaign resonates with the insight that Indian women desire to feel desired and dignified through their fashion choices.