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Tag: Soumabha Nandi

  • Social Panga launches AI Council to accelerate AI-led brand solutions

    Social Panga launches AI Council to accelerate AI-led brand solutions

    MUMBAI: Social Panga has announced the launch of its in-house AI Council – enabling & driving AI-powered solutions across branding, marketing, and digital ecosystems.

    With AI reshaping how brands communicate, operate, and innovate, the AI Council is designed to be a think-and-do tank — combining specialists, strategists, and technologists to bridge the gap between AI capabilities and business impact.

    This move comes on the back of successful AI-led deployments for brands like LG Electronics, Pathkind, Jindal Stainless (JSL), Himalaya, Lava and few more, and several others, where Social Panga has already been driving real-world impact through AI-enhanced campaigns.

    Co-Founders Himanshu Arora and Gaurav Arora will jointly mentor and Som would lead the council, ensuring it delivers meaningful innovation at scale.

    “The AI Council isn’t just a service line. It’s a forward-looking collective at the intersection of AI and brand building. We’re excited to bring this out and continue expanding it over the coming months,” said Social Panga EVP – creative strategy & growth Soumabha Nandi.

    “At Social Panga, we’ve always believed in solving business challenges with next-gen creativity. With AI already influencing day-to-day decisions, brands now need sharper, smarter solutions that are rooted in tech and tailored for growth. Our AI Council is here to guide that journey,” added Himanshu Arora.

    Echoing the sentiment, Gaurav Arora said, “Every new challenge needs a new lens. With the AI Council, we’re introducing a structured, dedicated approach to decode AI for brands — not just through tools, but through education, experimentation, and execution.”

    The AI Council will work across verticals from enhancing creative workflows and content creation to personalisation, performance, automation, and brand safety.

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  • Social Panga paints bold future with Soumabha Nandi as creative strategy EVP

    Social Panga paints bold future with Soumabha Nandi as creative strategy EVP

    MUMBAI: Social Panga has added a fresh stroke of creativity to its canvas with the appointment of Soumabha Nandi as executive vice president for creative strategy & growth. This strategic move is set to elevate the agency’s storytelling game, blending innovation with business impact as it continues its expansion spree.

    Som shared, “Social Panga’s people-first approach and hunger for the new really resonated with me. With evolving markets and breakthrough technologies, this is exactly the kind of creative playground that fuels me. I look forward to pushing boundaries and making an impact.”

    Social Panga co-founder Himanshu Arora said, “His expertise in creative strategy and business impact aligns perfectly with our vision. As we continue pushing creative boundaries, Som’s leadership will be instrumental in our next growth phase.”

    Social Panga co-founder Gaurav Arora added, “At Social Panga, creativity and strategy go hand in hand. Som’s ability to fuse big ideas with data-driven insights will elevate our client relationships and inspire our team to deliver exceptional work.”

    Bringing over 13 years of brand transformation expertise, Som (as he is popularly known) has crafted narratives for industry giants like Flipkart, Disney plus Hotstar, Max Fashion, Phonepe, Mcdonald’s, Domino’s, and more. At Social Panga, he will steer the creative vision, drive new business, and foster a culture where bold ideas turn into tangible results.