ITV

Tag: Sorbojeet Chatterjee

  • Zee TV introduces first-of-its-kind voting via Google for ‘DID’

    Zee TV introduces first-of-its-kind voting via Google for ‘DID’

    NEW DELHI: Zee TV has introduced a first-of-its-kind voting through Google search for its reality show Dance India Dance (DID).

    The new voting will be introduced for DID Season 5 wherein viewers will be able to vote for their favourite reality TV contestant through a ‘Google Search.’

     
    With the idea to make voting easy, technology-friendly and progressive, the channel has introduced a search-based mechanism that will simplify the voting process of DID Season 5. Viewers will have to log on to www.google.co.in and search for DID5 to vote for their favourite contestant on the voting panel right below the search bar. 
     

    Each Google account is permitted 20 votes per week to either one or many contestants. 
     

    The mechanism was activated on 19 September will be on from 9 pm on Saturday till Tuesday 8 am every week.

     
    Zee TV marketing head Sorbojeet Chatterjee said, “With rapid penetration of smartphones and the growing digital audience, we are always trying to raise the bar in terms of engagement and DID Dream Team and Google Voting is testimony of Zee TV being ahead of the curve. With each successive season of DID, the objective has been to simplify the voting process for our consumers. The innovation on a global platform like Google will not only encourage wider participation but also give them an enhanced brand experience. We are pleased to associate with the extremely committed team of Google for the cutting-edge thought and a quick turnaround for the same.”

     
    Google Asia Pacific head of social marketing James Rothwell added, “We’ve partnered with Zee TV to launch Google Search Voting platform in India through the show Dance India Dance and you can vote for free, for your favourite contestants on Google from your phone, tablet, or desktop.”
     

    From the past two months, the top 15 contestants have been battling it out to prove their mettle and dance their way into the masters’ hearts. Now down to its Top 11 contestants, it is time for the audiences to support their favourite contestants in their journey to achieve the ‘Sunehri Taqdeer Ki Topi’ by voting for them. Viewers can also vote through SMS, ZEE TV app and the official website www.zeetv.com/DID5.

    In the past too, the channel has pushed the envelope in the digital space, initiating concepts such as ‘Missed Call’ voting, incentivising voting by offering viewers a ‘Freecharge’ to their talk time, Twitter and Facebook voting for DID4, Zee Rishtey Awards and DID Super Moms respectively.

  • Zee TV introduces Facebook voting for ‘DID Super Moms’

    Zee TV introduces Facebook voting for ‘DID Super Moms’

    MUMBAI: Zee TV has carved a distinct niche for itself in the digital space through a slew of path-breaking initiatives across its different shows over the last decade.

     

    Whether it is through Facebook and smartphone apps, e-books and games, augmented reality consoles at malls or innovations in the voting mechanism of its reality shows, Zee TV continues to innovate in the digital space to ensure optimum consumer engagement with every big-ticket launch. 

     

    Marking yet another first on Indian television, the channel has activated ‘Facebook Voting’ for DID Super Moms.

     

    Starting 3 May, viewers can vote for their favourite Super Moms by updating their Facebook status with the hashtag #supermoms followed by the contestant code. People can also vote via SMS and on the official Zee TV website www.zeetv.com/vote.

     

    Zee pioneered the concept of missed call voting and made it free for viewers in 2012. The channel went one step further in 2013 and gratified viewers for voting through a Freecharge for every vote.

     

    Speaking of the digital initiative, Zee TV marketing head Sorbojeet Chatterjee said, “The beauty of this initiative lies in its simplicity. We’ve taken the biggest social media platform – Facebook, that helps us make our voting mechanism easily accessible to viewers across various demographics, age groups, geographies and across multiple devices.”

  • Zee Anmol gets into original programming

    Zee Anmol gets into original programming

    MUMBAI: The free-to-air (FTA) general entertainment channel (GEC) – Zee Anmol, which until now aired some of the hit shows from its sister channel Zee TV, has now made its original programming debut.

     

    The channel’s new show Vim Grihani No. 1, premiered on 10 April and will be aired every Friday at 6:30 pm.

     

    “In a short while, Zee Anmol has challenged other players in the FTA genre to build a legacy of entertainment and emerge as a strong brand on television. It has touched people’s hearts through real and genuine emotions depicted in some of the best shows that Indian television has ever seen. With our first original production, Grihani No 1, Zee Anmol salutes every grihani (housewife) in India.  They have been pillars of support to everyone around them. It is an exciting show that felicitates the woman of the house by making her feel special and acknowledging her selfless contribution towards her home,” said Zee TV & FTA cluster head marketing Sorbojeet Chatterjee.

     

    Hosted by actor Ajay Singh Chaudhary, Vim Grihani No. 1 is an engagement led series revolving around one family in India in each episode. The search for Grihani No. 1 was conducted in many cities and towns in India including Deolali and Dhule in Maharashtra, Itarsi, Bhopal and Habibganj in Madhya Pradesh and Kanpur, Lucknow and Rai Bareli in Uttar Pradesh, amongst others.

     

    Viewers also get an opportunity to invite Zee Anmol to their homes to felicitate their own Grihani No. 1. Every episode has the host interacting with the homemaker and her family members where they talk about her life, her dreams and ambitions. This will be followed by one minute games and quizzes related to the family.

     

    The current lineup of programmes on the channel includes fiction and non-fiction properties from Zee TV, movies and kids’ content.

  • The Ultimate Combat of Good Vs Evil

    The Ultimate Combat of Good Vs Evil

    MUMBAI: With Zee TV’s latest superhero series grabbing eye balls and all set to be a game-changer in the weekend primetime band, the channel has decided to go one step further to enhance your ‘Maharakshak Aryan’ experience – While you enjoy the show on air, you can now play it as a game on your mobile phones too! Creating an additional window for consumer engagement, the all-new interactive gaming app of Maharakshak Aryan offers you a chance to step into the young superhero’s shoes virtually. The app is available for download on Android device , is also hosted on http://www.zeetv.com/maharakshak-aryan/game/  and is coming soon on all iOs platforms.. The game is designed and developed by Bigtrunk Communications, a specialised full-service mobile advertising agency.

     

    With a blend of vibrant graphics that recreate the ethereal world of the show on your mobile phones, multiple levels of difficulty and variation, the game is aimed at providing young teenagers an engrossing gaming experience. It will be a multi-level game, where every level will have a new enemy from the show, like Kumbha, Vishkanya and Challa amongst others. Remember that each demon is unique in his evil powers and more formidable than the last. Each level is only unlocked once the villain is defeated by the user.

     

    Having only recently launched on Zee TV, the superhero series Maharakshak Aryan, has already found a distinct following with its slick production design, cutting-edge graphics, spectacular visual effects and above all, the relatable story of a reluctant, adolescent superhero stumbling upon his super powers at and rising to the responsibility of saving the world that he has now been entrusted with. The manner in which he combats a new villain each week and the triumph of good over evil has won over audiences of all ages, however, the show is especially popular amongst kids.

     

    Sorbojeet Chatterjee, Marketing Head – ZEE TV said, “ZEE TV has constantly been at the helm of digital innovation. Given its action-thriller genre, Maharakshak Aryan, our superhero series, that captures the battle of Good versus Evil, was launched aggressively in the digital space. The show lends itself beautifully to being extended into an exciting game. The idea is to offer an interesting avenue for followers of the show to step into the shoes of our superhero and experience his world.   So, we hope that they not only watch the show on air but enjoy it as a game too.”  

     

    Bharat Subramaniam, Founder – BigTrunk Communications said, “Our endeavour has been to create a user-friendly interface that seamlessly creates an additional layer of consumer engagement by connecting with consumers through elements of the show in an offline platform. While playing the game the consumer gets a chance to walk through the journey of a superhero and celebrate the triumph of Good vs. Evil.

     

     

    Zee TV has always been at the forefront of innovation in the digital space, be it the virtual temple app created for Ramayan that let netizens pray on the go, the e-book and mobile game created for Jodha Akbar that made history fascinating for even the younger demographics or the Dance India Dance apps that offered dance tutorials from the skippers and LIVE chats with the judges of India’s most sought after dance reality show. So, it’s now time for you to protect the MANI from the evil forces. To download the app SMS ‘Aryan’ to 57575 or simply search for ‘Maharakshak Aryan’ in the google playstore and use your catapult to save the world.

  • Sorbojeet Chatterjee joins Zeel as cluster head marketing – Hindi GECs

    Sorbojeet Chatterjee joins Zeel as cluster head marketing – Hindi GECs

    MUMBAI: ZEEL has appointed Sorbojeet Chatterjee as marketing senior vice president for the cluster of Hindi general entertainment channels including Zee TV, Zee Anmol, Smile, 9X and Zee TV HD channels.

     

    For his responsibilities, Chatterjee will report to Zeel executive vice president and marketing head – national channels Akash Chawla.

     

     Zeel also announced that Sapangeet Rajwant will now take over as Zee TV marketing head and she will report to Sorbojeet.

     

    Chatterjee brings with him 13 years of rich experience from both sides of the media business – the creative side as a copywriter and the business side in marketing and strategy. He moves from DNA where he was designated as senior VP – marketing. His earlier stints have been with Neo Sports Broadcast as vice president marketing, TV Today Network as head of marketing and special projects and Gslot.com as copywriter.

     

    He has extensive media marketing experience across television, print and radio brands.

  • Sorbojeet Chatterjee quits Neo Sports to join DNA

    MUMBAI: Sorbojeet Chatterjee who was working with Neo Sports Broadcast as vice president-marketing has quit the company to join DNA at the same designation.

    Chatterjee‘s last day at Neo was 14 September and he is joining the English daily on 20 September.

    He will report to DNA CEO K.U. Rao.

    Chatterjee had joined Neo Sports Broadcast in July 2011. Prior to joining Neo, he worked with TV Today for over four years.