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Tag: Sooraj Bhat

  • Jaypore’s New SS’24 collection redefines spring/summer fashion with timeless artistry

    Jaypore’s New SS’24 collection redefines spring/summer fashion with timeless artistry

    Mumbai: Jaypore, the artisanal lifestyle brand from the house of Aditya Birla Fashion and Retail Ltd., launches its Spring Summer ‘24 collection – amalgamating ease and elegance. With classic hues and breezy silhouettes crafted from airy cotton fabrics, each piece is perfect for a graceful summer ensemble. From flowing floral dresses to sartorial kurtis tunics and relaxed trousers, every piece exudes effortless style and breathability– ideal for the sunny days and balmy nights ahead.

    One of India’s leading destination brands for all artisanal finds, Jaypore’s range extends across apparel, jewellery, home accents, and accessories. India’s heritage of handmade crafts and traditional finds is honoured with the brand’s commitment to designing, sourcing, and retailing authentic Indian products suited for a contemporary lifestyle.

    Aditya Birla Fashion and Retail Ltd CEO, ethnic business Sooraj Bhat said, “The SS’24 collection highlights Jaypore’s steadfast commitment to harmonizing traditional craftsmanship with contemporary aesthetics. It reflects our firm dedication to providing customers with timeless apparel, jewellery and home accents that pay homage to our rich historical legacy while embracing modernity. The new SS’24 collection embodies a timeless elegance while prioritizing the comfort and crafts this season needs. The light fabrics, chic silhouettes, and crafts such as block prints, Ajrakh, Hand-embroidery, Chikankari, Ikat textiles, Tribal silver, Temple, and Filigree jewellery, and many more make a perfect addition to any summer wardrobe and home.”  

    Jaypore’s SS’24 collection curates authentic Indian crafts like block prints, ajrakh, hand embroidery, Chikankari, ikat, and more. Drawing inspiration from the sleek geometry emblematic of Bauhaus aesthetics is the ‘Lagom’ range which seamlessly blends modernistic influences with traditional craft. This unique collection harmonizes angular and abstract design cues with the heritage of Ajrakh, adorning contemporary cotton separates with a fusion of artistry and modern sophistication.

    Envisioning a canvas where line-drawn floral motifs waltz in harmony with the rich heritage of block printing is the Kaashni collection, resembling a vibrant tapestry of spring blooms adorned in mesmerizing reds and blues. Each cotton separate has a touch of carved wooden blocks, bearing witness to the age-old craft.

    Jaypore’s SS’24 Gauri range is an epithet to Goddess Parvati who signifies purity and sheer brilliance. This white-on-white collection celebrates classic ethnic silhouettes with the regal heritage craft of khadi block prints. The blossoming floral fluencies, traditional motifs, and tessellations are in a celebration on the splendid canvas of cotton.

    Casting a dreamy summer spell, the floral motif language of the Camilla collection is reminiscent of a verdant oasis, brimming with vitality. Each contemporary piece is variegated with lush botanical prints that breathe life into your summer silhouette, set against the backdrop of breezy linen blend textures.

    Naisha plays with a medley of sorbet-dipped hues, hand-embroidered nuances and block-printed spells for spring and summer. Crafted from cotton silk, these separate bloom with efflorescent motifs resembling a vibrant flowerbed, exuding a fresh and breezy vibe, delicately accentuated with skilful embroidery.

    For men, Jaypore’s SS’24 range offers Chippa and Aadir collections. Chippa is a modern translation of the craft with sublime silhouettes in cotton for men to define elegance. Carrying the earthy essence of hand-pressed block prints, dabu is an 8th century A.D. mud-resist technique from Akola in Rajasthan, that has been brought back from time.

    Aadir is a menswear range showcasing a tapestry adorned with the celestial dance of striped block prints. Each piece is a vivid canvas painted with lines reminiscent of sun-kissed horizons, mirroring the serene patterns of wind-swept sand dunes. Feel the harmonious symphony of earthy tones and lines that narrate stories of summer’s blissful essence.

    Every style from Jaypore tells a story that will make your summer more memorable than ever. It’s true, no ensemble is truly tied together without the right accessories, hence, the brand has launched artisanal accessories as part of the SS24 collection. Ornate tribal silver earrings and rings, Jodhpuri filigree necklaces, Ghungroo-adorned jhumkas, and gilded temple jewellery, from Jaypore’s SS’24 collection make for the perfect addition to every look.

    With prices ranging from Rs 3,000 onwards, Jaypore’s SS’24 collection invites crafts and fashion enthusiasts to explore and embrace the rich heritage of Indian artistry. The new SS’24 collection is now available at Jaypore stores across the country and on the brand’s website.

  • Allen Solly targets to become Rs 1,000 crore brand by FY16

    Allen Solly targets to become Rs 1,000 crore brand by FY16

    KOLKATA: Allen Solly, part of Aditya Birla Group’s Madura Fashions, aims to be a Rs 1,000 crore brand by the end of next fiscal FY2015-16. 

     

    “In FY15, we are looking at Rs 800 crore topline from Rs 550 crore in the previous year,” Allen Solly COO Sooraj Bhat, said in Kolkata.

     

    Allen Solly ranks third in terms of revenue among the seven to eight brands that the company owns in fashion and lifestyle segment, he further said, when asked about the position of the brand Allen Solly in the whole kitty.

     

    Bhat said the new sub-brand Solly Sport had partnered with Wimbledon for exclusive marketing casual-wear line. He added that in FY15 the brand is expected to generate Rs 40 crore revenue and over the next three years it will expand to touch Rs 200 crore.

     

    The company said that it will not resort to discounts and bargains to push volumes, adding that online accounts for just four per cent of topline. 

     

    The company has 207 exclusive stores and proposes to add 50-odd stores in the next year.

  • Allen Solly partners with Wimbledon to launch Solly Sport

    Allen Solly partners with Wimbledon to launch Solly Sport

    MUMBAI: Semi formal dressing brand Allen Solly has inked an exclusive partnership with the most prestigious tennis event in the world, The Championships, Wimbledon. 

     

    This partnership marks the launch of Allen Solly’s sub-brand Solly Sport in its third decade of operations in the Indian retail market.

     

    Solly Sport, with its Wimbledon collection, will offer Indian consumers a chance to experience the essence of the tennis championships through a line of apparel distributed in more than 200 stores while establishing itself as the only brand in the country to foster such a partnership.

     

    According to Allen Solly COO Sooraj Bhat, lifestyle inspirations in apparel are fast taking root in the Indian apparel scenario. “Solly Sport has partnered with Wimbledon to exclusively market a fashionable casual-wear line under a licensing arrangement with Wimbledon. Solly Sport is a tennis lifestyle brand and we believe that our association with Wimbledon will bring to our consumers an authentic tennis lifestyle line. We are really excited about such an association with one of the most iconic global sporting events,” he said. 

     

    Wimbledon commercial director Mick Desmond said that the partnership with Allen Solly will be key to help them achieve its aim of growing awareness of the Wimbledon brand in this important market. “We are delighted to be announcing our exciting new association with Allen Solly. Tennis and Wimbledon have a long and illustrious history in India and it is on that great foundation that we are looking to build an equally long and successful future,” Desmond added. 

     

    Solly Sport will market an exclusive line of men’s wear lifestyle apparel under a licensing agreement with Wimbledon. The line was designed in collaboration with the leading French design firm – Groupe Carlin International – to bring cutting-edge on and off court tennis fashion to the Indian consumer.  

     

    Similar to Allen Solly’s unique proposition of Friday dressing, which revolutionized men’s fashion in India, the Wimbledon line through its partnership will offer Indian consumers a chance to experience the essence of The Championships. Solly Sport as a sub-brand has already shown a lot of promise in the market and the company expects this sub-brand to grow to Rs 200 crores in the next three years.

  • Allen Solly unveils new brand identity

    Allen Solly unveils new brand identity

    MUMBAI: Apparel brand Allen Solly has launched its new brand identity. Being a brand that has always believed in drawing from the heritage of the past and finding its spirit for the present times, Allen Solly has adopted a contemporary version of the Stag as its new brand mark.

    The new identity is being represented across various touch points like product, advertising and communication. Additionally, the Stag will be integrated into the new retail identity.

    The new mnemonic was first seen in their Coat of Arms. It featured elements such as the Allen Solly Monogram, the Ram and the Stag, elements that represented the culture of the company and its products. “The Ram was symbolic of the English wool industry and Allen Solly’s place within it while the Stag was representative of the city of Nottingham, wherein lays the brand roots,” the company said in an official statement.

    Allen Solly brand head Sooraj Bhat said, “Allen Solly has always understood the importance of staying ahead of the times and bringing the latest in style and fashion to the Indian Consumer. By launching the new brand identity, we are drawing from brand’s very strong Nottingham heritage and at the same time will ensure it strengthens the core which is Friday Dressing.”

    The new mnemonic has already hit the market in the new Spring Summer 2012 season on product and will soon be visible across advertising and retail signage.

    “This identity embodies brand values of ‘Freedom’ and ‘Effortlessness’ to the core and over a period of time will become a signature for Allen Solly. We believe this will help strengthen the brand’s relationship with the consumer,” Bhat added.

    Allen Solly targets young professionals/entrepreneurs who are ahead of the curve, experimentative and believe in looking distinct. The Spring Summer 12 line captures the re-emphasis on ‘Friday Dressing’ (work casuals). The Men’s line has new fits and has used superior fabrics in the line. Also, Friday Dressing for Woman has been launched in this season.