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Tag: Sooperfly

  • Roopak Saluja joins speaker line-up at Adfest 2016

    Roopak Saluja joins speaker line-up at Adfest 2016

    MUMBAI: The 120 Media Collective and Sooperfly founder & CEO Roopak Saluja will present a session on “Content is King. Distribution is God!” at Adfest 2016.

     

    Saluja’s session will examine whether the distribution, monetisation, engagement and promotion of content deserves more focus.

     

    “The wisdom of investing not just in content but in platform creation and longer-term audience building is rapidly striking brands the world over. As we navigate the flux, new business models evolve and hybrid organisations emerge, ones that allow for the building of content brands direct-to-audiences,” says Saluja.

     

    “During my session at Adfest, I’d like to take the audience on a journey to help them see how distribution is emerging as the battleground for engagement. The lines have blurred between platforms and screens, bringing creators and audiences closer together than ever before,” he added.

     

    After beginning his career in account management at Young & Rubicam Budapest, Saluja became an entrepreneur in 2006 with the launch of Bang Bang Films. Post that he launched two other subsidiaries – Jack in the Box Worldwide and Sniper, which now form The 120 Media Collective. Most recently, he launched Sooperfly, a new media company that empowers Asia’s digital video ecosystem by building content brands direct-to-audiences.

     

    “Roopak has successfully switched from advertising to entrepreneurialism and is now leading one of India’s fastest growing content production companies. I think delegates at Adfest this year will learn so much from his session about the art of blurring the lines between communications, entertainment and technology,” said Adfest president Jimmy Lam.

     

    Saluja’s session will be held on 17 March. Adfest 2016 will be held from 16 to 19 March at the Royal Cliff Hotels Group in Pattaya, Thailand.

  • Roopak Saluja joins speaker line-up at Adfest 2016

    Roopak Saluja joins speaker line-up at Adfest 2016

    MUMBAI: The 120 Media Collective and Sooperfly founder & CEO Roopak Saluja will present a session on “Content is King. Distribution is God!” at Adfest 2016.

     

    Saluja’s session will examine whether the distribution, monetisation, engagement and promotion of content deserves more focus.

     

    “The wisdom of investing not just in content but in platform creation and longer-term audience building is rapidly striking brands the world over. As we navigate the flux, new business models evolve and hybrid organisations emerge, ones that allow for the building of content brands direct-to-audiences,” says Saluja.

     

    “During my session at Adfest, I’d like to take the audience on a journey to help them see how distribution is emerging as the battleground for engagement. The lines have blurred between platforms and screens, bringing creators and audiences closer together than ever before,” he added.

     

    After beginning his career in account management at Young & Rubicam Budapest, Saluja became an entrepreneur in 2006 with the launch of Bang Bang Films. Post that he launched two other subsidiaries – Jack in the Box Worldwide and Sniper, which now form The 120 Media Collective. Most recently, he launched Sooperfly, a new media company that empowers Asia’s digital video ecosystem by building content brands direct-to-audiences.

     

    “Roopak has successfully switched from advertising to entrepreneurialism and is now leading one of India’s fastest growing content production companies. I think delegates at Adfest this year will learn so much from his session about the art of blurring the lines between communications, entertainment and technology,” said Adfest president Jimmy Lam.

     

    Saluja’s session will be held on 17 March. Adfest 2016 will be held from 16 to 19 March at the Royal Cliff Hotels Group in Pattaya, Thailand.

  • Sooperfly launches kayaking web series ‘Paddle Hard’

    Sooperfly launches kayaking web series ‘Paddle Hard’

    MUMBAI: After launching the mountaineering series – Mission Everest 2015 last week, Sooperfly is now gearing up to retell the story of a lone sea expedition with Paddle Hard – an eight episode YouTube web-series starting 10 September, 2015.

    The 120 Media Collective’s content creation and distribution arm has partnered the sea-farer and IIT graduate Kaustabh Khade to tell his story of weathering storms and wild creatures at sea.

    Sooperfly business head and senior vice president Vishal Nongbet said, “Paddle Hard is in line with our interest supporting fresh and compelling content through bespoke distribution. Kaustubh’s trip to the party capital has all the elements intact; only, we view it from the other side of the beach!”

    Accomplishing the challenge in the shortest possible time, the 17 year old seafarer has entered the Limca Book of Records and has dedicated the funds to support underprivileged children and youth.

    Khade said, “Magic Bus uses sports to change lives, which is what motivated me to work with them. Engaging with anyone, child or adult, through sports helps cross many boundaries over the long term that can prove otherwise difficult to surmount.”

     

    Khade was inspired by Magic Bus, which aims to take children out of poverty through a programme of mentoring and coaching. He associated with the NGO to help these children by raising funds for Magic Bus India.

     

    Magic Bus founder and executive chairman Matthew Spacie added, “We are extremely delighted to have Kaustubh take this challenge in support of the lakhs of children whose lives we are part of. Together, we hope to create a new generation of economically independent and socially aware citizens who are fully equipped to participate in shaping their country’s future.”

     

    Watch the Paddle Hard preview here – https://youtu.be/u-7SNUjZHMc

  • Sooperfly launches ‘Mission Everest’ web series

    Sooperfly launches ‘Mission Everest’ web series

    MUMBAI: Sooperfly has launched a new web series on YouTube that captures the adventure and tribulations of the two young mountaineers, Samir Patham and Sauraj Jhingan through Mission Everest 2015.

     

    Sooperfly, which is a joint venture between India’s The 120 Media Collective and UK based Diagonal View, has created the web series from concept to finish and will manage Mission Everest, which documents real-life experiences.

     

    Sooperfly business head and senior vice president Vishal Nongbet said, “At Sooperfly, we support fresh narratives and share compelling content through custom distribution. Mission Everest follows Samir and Sauraj – two youngsters who chose to help rather than flee in the wake of a crisis. It is a narrative that appeals to fellow youth on a medium that is most accessed by them.”

     

    About a month into their 29,030-feet climb, on 25 April, a massive avalanche triggered by a 7.8 earthquake tore through Everest Base Camp, Nepal, leaving in its wake, 19 dead and over 60 casualties.

     

    “We emerged from the avalanche to witness a trail of destruction. The quake had claimed our camp as well. We were confronted with the choice of retreating from the valley to safety or staying back and helping,” Sauraj adds.

     

    “We decided to do the unconventional, leaving our day jobs and following our dream to climb Mount Everest. After two years of preparation and giving it our all, the biggest tragedy in the history of mountaineering hit us. Sooperfly helped us tell our story as it happened,” recounts Samir, one of the two qualified mountaineers, with wide trekking and climbing experience, featured on Mission Everest.

     

  • Cheil inks partnership with Sniper & Sooperfly for digital content

    Cheil inks partnership with Sniper & Sooperfly for digital content

    MUMBAI: The 120 Media Collective and Cheil Worldwide have entered into a strategic partnership for multi-platform video content starting July 2015. Its brands Sniper and Sooperfly will produce and distribute a wide range of digital content for Cheil’s clients.

     

    Speaking about the development, The 120 Media Collective founder & chief executive Roopak Saluja said, “Producing content in various formats over the past nine years has armed us with a deep understanding of the audience and what strikes a chord with them. Our brands, Sniper and Sooperfly come together to seamlessly provide what is needed to engage at scale with digital-first audiences in 2015. Cheil’s trust in us is testimony to our expertise.”

     

    Cheil Worldwide South West Asia group president Shiv Sethuraman added, “Video content is the fastest growing area within the digital play. Not just the creation but, equally importantly, the distribution of content. Clients are tired of agencies offering them TVCs disguised as video content and this is because many of them haven’t yet understood that the business model requires significantly different capabilities, resources and platforms. The partnership with The 120 Media Collective is designed to bring speed, economies of scale and quality – yes, all three – to video content. We believe they are the right partners and that the market is ripe for such an offering.”

  • The 120 Media Collective overhauls senior management team

    The 120 Media Collective overhauls senior management team

    MUMBAI: The 120 Media Collective, a digitally-inclined company that creates and distributes content for audiences and brands across multiple platforms, has made two senior appointments.

     

    While Shilpa Ambre has joined as chief financial officer for The 120 Media Collective, Vishal Nongbet has been roped in as Sooperfly senior vice president and business head.

     

    Both Ambre and Nongbet will be based in Mumbai and will report to The 120 Media Collective founder and CEO Roopak Saluja.

     

    Ambre will be responsible for all finance, legal affairs and investor relations of The 120 Media Collective and its sub brands – Jack in the Box Worldwide, Sniper, Bang Bang Films and Sooperfly.

     

    Nongbet, on the other hand, has been entrusted with building the Sooperfly team and business and running day-to-day operations including content, distribution and monetization across APAC.

     

    Additionally, Bang Bang Films senior producer Chahna Rupani has been promoted to Sniper executive producer and will primarily be responsible for driving revenues and growth, while ensuring excellence and efficiencies for both commercials and content production.

     

    “The company has undergone a metamorphosis of sorts over the past three years, from being a combined entity of a production company and a social media agency to one that is pushing the boundaries and blurring the lines between communications, entertainment and technology. As we embark on an ambitious growth plan over the next 36 months, bolstering our leadership team with top talent is essential. Keeping the company adequately funded and observing the highest standards of compliance and governance will be key and having someone of Shilpa’s experience and capability overseeing things is of paramount importance,” said Saluja.

     

    Commenting on Nongbet’s appointment, Saluja said, “Our goal with Sooperfly is clearly to capitalize on all that we’ve built up over the past eight plus years- chief among which are our ability to create compelling content and our credibility with brands- to give ourselves a competitive advantage in the digital video space. Only someone of Vishal’s breadth and depth of media experience, which arms him with a profound understanding of mobile and content monetization, can make a success of this.”

     

    Ambre opined, “I am very excited to join the strong and accomplished team at The 120 Media Collective and I’m looking forward to leveraging my experience to support the rapidly growing business operations of the Company and its stakeholders.”

     

    “While the last two decades have been all about the democratisation of content, there has never been a better time than now for advertisers to engage their audiences via owned rather than paid or earned media. Sooperfly will be looking at harnessing the immense talent in the space, building content brands direct to audiences, and finding that sweet spot between content creators and advertisers,” added Nongbet.

  • The 120 Media Collective & Diagonal View to launch digital video platform

    The 120 Media Collective & Diagonal View to launch digital video platform

    MUMBAI: India based The 120 Media Collective has inked a joint venture with UK’s Diagonal View to form a company called Sooperfly.

     

    The new company in the digital video space will offer video creation, distribution and monetisation for the Asian market.

     

    The partnership is the first of its kind in the rapidly growing digital video space, where two companies have come together to provide talent and publishers with an opportunity to enter the world of video creation, distribution and monetization. The 120 Media Collective will package professional content and substantial audiences to drive premium ad sales and brand integrations.

     

    The company will have a three-pronged approach to empowering the entire digital video ecosystem:

     

    1. Bringing new and existing talent into the digital ecosystem by breaking down barriers and providing an entire suite of services including development, production, channel management and audience building. The content will range from the self-promotional for individual talent to premium content that can fit into emerging subscription platforms.

     

    2. Tap into large publishers and curate, manage and monetize their existing content.

     

    3. Sooperfly will also empower and enable brands to turn publishers with the creation of video led properties around the enormous talent pool that exists in the ecosystem today.

     

    Sooperfly aims to forge 200 partnerships during 2015, across individuals, publishers and content collectives, who will co-produce content across a range of genres including lifestyle, beauty, fashion, comedy, sports, education, technology, the performing arts and more.

     

    The network already has on board journalist Vir Sanghvi, celebrity chat show host Tara Sharma and stand-up comic Radhika Vaz, while collectives such as Shalom Films and The Rolling Garaari bring in a variety of topical and serial content.

     

    Initial advertiser partners will be announced later this quarter.

     

    Currently internally funded by the partner entities, the company aims to be amongst the top three in digital video across the APAC region over the next 36 months.

     

    The 120 Media Collective founder and CEO Roopak Saluja said, “Sooperfly is The 120 Media Collective’s digital video distribution arm that gives us the capability to build content brands direct-to-audiences. It capitalizes on the production expertise of Bang Bang Films and Sniper and the digital marketing credibility we’ve built with Jack in the Box Worldwide but most importantly, it leverages our credibility with brands built over nine years.  Diagonal View as the global leader in audience development and channel management is the ultimate partner to join forces with in taking Sooperfly to a position of leadership in empowering digital video across Asia.”

     

    “The market for professional video is global, and through local partners we have had great success throughout the US, Europe and the Middle East. We see huge potential in the Asia Pacific market, and believe this partnership and its unique skill sets will deliver professional video to substantial audiences. Our past success and experience with audience management and IP creation meets a current need gap in the APAC market, whether it’s brands looking at a scientific approach to video, or content creators and publishers looking for better management of their online properties,” added Diagonal View founder Matt Heiman.