Tag: Sooperfly

  • Sooperfly denies nexGTv’s claim of acquiring telecast rights

    Sooperfly denies nexGTv’s claim of acquiring telecast rights

    MUMBAI: Sooperfly has denied that Nexgtv has acquired its parenting shows’ international digital telecast rights.

    “The nexGTv team seem to have sent out this release to ITV without discretion. The article has mentioned about the supposed association with our organisation which is factually inaccurate and unverified, and retaining such a story will have an adverse effect on our brand and equity,” said a spokesperson from the 120 Media Collective. Sooperfly is a joint venture between Diagonal View and the 120 Media Collective.

    Earlier in the day, indiantelevision.com had published a story based on a press release from Value360 Communications (an affiliate of Huntsworth) the agency that represents nexGTv with the header “nexGTv acquires Sooperfly parenting shows’ international digital telecast rights”.

    In the release Value360 had stated: Nexgtv has acquired the international digital telecast rights to the immensely popular parenting TV series, ‘The Tara Sharma Show’. The move enables new and existing nexGTv users to view content that focuses on childcare, family-centric topics and women’s & children’s issues, spread across 13 episodes each from Season 1 and 2 of the show.

  • Sooperfly denies nexGTv’s claim of acquiring telecast rights

    Sooperfly denies nexGTv’s claim of acquiring telecast rights

    MUMBAI: Sooperfly has denied that Nexgtv has acquired its parenting shows’ international digital telecast rights.

    “The nexGTv team seem to have sent out this release to ITV without discretion. The article has mentioned about the supposed association with our organisation which is factually inaccurate and unverified, and retaining such a story will have an adverse effect on our brand and equity,” said a spokesperson from the 120 Media Collective. Sooperfly is a joint venture between Diagonal View and the 120 Media Collective.

    Earlier in the day, indiantelevision.com had published a story based on a press release from Value360 Communications (an affiliate of Huntsworth) the agency that represents nexGTv with the header “nexGTv acquires Sooperfly parenting shows’ international digital telecast rights”.

    In the release Value360 had stated: Nexgtv has acquired the international digital telecast rights to the immensely popular parenting TV series, ‘The Tara Sharma Show’. The move enables new and existing nexGTv users to view content that focuses on childcare, family-centric topics and women’s & children’s issues, spread across 13 episodes each from Season 1 and 2 of the show.

  • Nexgtv acquires Sooperfly parenting shows’ international digital telecast rights

    Nexgtv acquires Sooperfly parenting shows’ international digital telecast rights

    MUMBAI: Nexgtv has acquired the international digital telecast rights to the immensely popular parenting TV series, ‘The Tara Sharma Show’. The move enables new and existing nexGTv users to view content that focuses on childcare, family-centric topics and women’s & children’s issues, spread across 13 episodes each from Season 1 and 2 of the show. This unique and differentiated content is produced by digital creation agency Sooperfly, which is joint venture between Digaonal View and 120 Media Collective, South Asia’s leading content production and distribution firm.

    Nexgtv COO Abhesh Verma commented, “At nexGTv, our aim is to offer consumers compelling entertainment with complete ease and convenience. Our acquisition of the digital telecast rights of ‘The Tara Sharma Show’ further strengthen our commitment to consistently get relevant content serving to the need of our customers beyond just entertainment and will enable our viewers to access inspirational stories and healthy discussions aimed at helping viewers to learn tips and tricks to good parenting. Indian viewers, both in India and abroad, can look forward to experiencing informative entertainment on our platform through their laptops, phones and tablets.”

    Users at nexGTv can avail of entertainment solutions through captivating videos that run seamlessly across 2G, EDGE, 3G, 4G and Wi-Fi networks, and across Android, iOS, BlackBerry and Tizen devices. The Tara Sharma Show and other featured content by Sooperfly is made available as a part of the paid packages at nexGTv, and can be accessed be either through www.nexgtv.com or through the nexGTv mobile app.

  • Nexgtv acquires Sooperfly parenting shows’ international digital telecast rights

    Nexgtv acquires Sooperfly parenting shows’ international digital telecast rights

    MUMBAI: Nexgtv has acquired the international digital telecast rights to the immensely popular parenting TV series, ‘The Tara Sharma Show’. The move enables new and existing nexGTv users to view content that focuses on childcare, family-centric topics and women’s & children’s issues, spread across 13 episodes each from Season 1 and 2 of the show. This unique and differentiated content is produced by digital creation agency Sooperfly, which is joint venture between Digaonal View and 120 Media Collective, South Asia’s leading content production and distribution firm.

    Nexgtv COO Abhesh Verma commented, “At nexGTv, our aim is to offer consumers compelling entertainment with complete ease and convenience. Our acquisition of the digital telecast rights of ‘The Tara Sharma Show’ further strengthen our commitment to consistently get relevant content serving to the need of our customers beyond just entertainment and will enable our viewers to access inspirational stories and healthy discussions aimed at helping viewers to learn tips and tricks to good parenting. Indian viewers, both in India and abroad, can look forward to experiencing informative entertainment on our platform through their laptops, phones and tablets.”

    Users at nexGTv can avail of entertainment solutions through captivating videos that run seamlessly across 2G, EDGE, 3G, 4G and Wi-Fi networks, and across Android, iOS, BlackBerry and Tizen devices. The Tara Sharma Show and other featured content by Sooperfly is made available as a part of the paid packages at nexGTv, and can be accessed be either through www.nexgtv.com or through the nexGTv mobile app.

  • Sooperfly ‘investonomix’ markets SBI MF content

    Sooperfly ‘investonomix’ markets SBI MF content

    MUMBAI: Sooperfly has entered into a content partnership with asset management firm, SBI Mutual Fund (SBI MF), as a part of SBI’s investor education initiative to help medical and defence professionals make sound financial investments.

    Sooperfly will air a brand new series on its online personal finance content platform, investonomix. With a focus on assisting doctors and army personnel with their personal finances, the new series will offer investment advice on mutual funds and equity markets.

    The content has been devised keeping in mind the limited time that these professionals within the fields are able to devote to managing their money. investonomix will feature bite-sized animated listicles and engaging videos that will ease investment decisions.

    Investonomix editor in chief Vivek Law will also feature in the videos, discussing various investment problems with a certified financial planner on immediate as well as long-term goals. The series will feature interviews with doctors and investment queries from defence personnel.

  • Sooperfly ‘investonomix’ markets SBI MF content

    Sooperfly ‘investonomix’ markets SBI MF content

    MUMBAI: Sooperfly has entered into a content partnership with asset management firm, SBI Mutual Fund (SBI MF), as a part of SBI’s investor education initiative to help medical and defence professionals make sound financial investments.

    Sooperfly will air a brand new series on its online personal finance content platform, investonomix. With a focus on assisting doctors and army personnel with their personal finances, the new series will offer investment advice on mutual funds and equity markets.

    The content has been devised keeping in mind the limited time that these professionals within the fields are able to devote to managing their money. investonomix will feature bite-sized animated listicles and engaging videos that will ease investment decisions.

    Investonomix editor in chief Vivek Law will also feature in the videos, discussing various investment problems with a certified financial planner on immediate as well as long-term goals. The series will feature interviews with doctors and investment queries from defence personnel.

  • Roopak Saluja on Global Effies 2016 jury

    Roopak Saluja on Global Effies 2016 jury

    MUMBAI: The Global Effie Awards has invited The 120 Media Collective and Sooperfly founder and CEO Roopak Saluja to be part of the jury this year. The awards honor multinational marketing communication efforts that have proven their effectiveness in four or more countries on at least two continents.

    Top global marketers will judge the Global Effie competition this year in Singapore, São Paulo, New York and London. Saluja is slated to attend Round 1 of the jury meet in Singapore on 23 March.

    Saluja drives The 120 Media Collective through its subsidiaries Jack in the Box Worldwide, Bang Bang Films and Sniper. Sooperfly, founded in 2015, most recently entered a joint venture with Vivek Law for personal finance in the online content space.

    Saluja will also present a session titled – Content is King, Distribution is God! – at Adfest 2016 in Pattaya, Thailand on 17 March.

  • Roopak Saluja on Global Effies 2016 jury

    Roopak Saluja on Global Effies 2016 jury

    MUMBAI: The Global Effie Awards has invited The 120 Media Collective and Sooperfly founder and CEO Roopak Saluja to be part of the jury this year. The awards honor multinational marketing communication efforts that have proven their effectiveness in four or more countries on at least two continents.

    Top global marketers will judge the Global Effie competition this year in Singapore, São Paulo, New York and London. Saluja is slated to attend Round 1 of the jury meet in Singapore on 23 March.

    Saluja drives The 120 Media Collective through its subsidiaries Jack in the Box Worldwide, Bang Bang Films and Sniper. Sooperfly, founded in 2015, most recently entered a joint venture with Vivek Law for personal finance in the online content space.

    Saluja will also present a session titled – Content is King, Distribution is God! – at Adfest 2016 in Pattaya, Thailand on 17 March.

  • Sooperfly & Vivek Law ink JV for digital content brand in personal finance

    Sooperfly & Vivek Law ink JV for digital content brand in personal finance

    MUMBAI: New media company Sooperfly has joined hands with veteran finance journalist and former India Today Group editor – business television Vivek Law to launch a multi-platform, multi-format brand in the personal finance genre. The new brand will target online Indians across multiple social and digital platforms, who are seeking financial advice and insights.

    With an aim to redefine the genre and garner new audiences through friendlier programming, the video-first brand will have a mix of Hindi and English content featuring primarily bite-sized content.

    The partnership will be set in motion with content around the impending Union Budget 2016, especially for the young investor.

    Talking about the digital debut, Law said, “After a decade each in print and television, I am thrilled to partner with Sooperfly in my foray into digital journalism. I have been passionate about personal finance and financial literacy and I do believe this venture will help reach out to audiences that are increasingly consuming information through digital, instead of conventional platforms.”

    “Personal finance or money management is a high priority focus for online Indians everywhere, yet it’s also a subject most are intimidated by. Expertise and credibility must power any solution to this problem. Vivek embodies both qualities in the superlative and we share a common vision of how to build a sustainable business in resolving this pain point. We’re thrilled to announce this partnership as one of the primary pillars on which we’re building Sooperfly,” added Sooperfly and The 120 Media Collective founder and CEO Roopak Saluja.

  • Sooperfly & Vivek Law ink JV for digital content brand in personal finance

    Sooperfly & Vivek Law ink JV for digital content brand in personal finance

    MUMBAI: New media company Sooperfly has joined hands with veteran finance journalist and former India Today Group editor – business television Vivek Law to launch a multi-platform, multi-format brand in the personal finance genre. The new brand will target online Indians across multiple social and digital platforms, who are seeking financial advice and insights.

    With an aim to redefine the genre and garner new audiences through friendlier programming, the video-first brand will have a mix of Hindi and English content featuring primarily bite-sized content.

    The partnership will be set in motion with content around the impending Union Budget 2016, especially for the young investor.

    Talking about the digital debut, Law said, “After a decade each in print and television, I am thrilled to partner with Sooperfly in my foray into digital journalism. I have been passionate about personal finance and financial literacy and I do believe this venture will help reach out to audiences that are increasingly consuming information through digital, instead of conventional platforms.”

    “Personal finance or money management is a high priority focus for online Indians everywhere, yet it’s also a subject most are intimidated by. Expertise and credibility must power any solution to this problem. Vivek embodies both qualities in the superlative and we share a common vision of how to build a sustainable business in resolving this pain point. We’re thrilled to announce this partnership as one of the primary pillars on which we’re building Sooperfly,” added Sooperfly and The 120 Media Collective founder and CEO Roopak Saluja.