ITV

Tag: SonyLiv

  • SPN India telecasting Rio para-athletes strive for excellence

    SPN India telecasting Rio para-athletes strive for excellence

    MUMBAI: Sony Pictures Networks India (SPN) has further cemented its commitment towards the cause of games with the acquisition of the broadcast and digital broadcast rights of Rio 2016 Paralympic Games.

    As a continuation of its endeavour to support India’s sports talent, SPN will showcase regular updates and highlights of the Indian contingent’s performance at the Rio 2016 Paralympic Games on Sony SIX and Sony ESPN channels as well on its digital platform SonyLIV. The telecast has begun and will continue till 19 September, 2016.

    SPN will telecast the highlights of the day sessions and night sessions in two separate 60-minute capsules.

    Rio 2016 Paralympic Games, a major international multi-sport event for athletes with disabilities, governed by the International Paralympic Committee is taking place in Rio de Janeiro, Brazil. Adding on to the massive level of interest, India is represented by its largest-ever contingent of 19 Indian athletes that will compete across 10 disciplines. Viewers will get a chance watch and support the Indian para-athletes strive for sporting excellence.

    SPN Sports and distribution president Rajesh Kaul said, “The sports cluster of SPN has continued to show its support to the cause of differently-abled sports in India”.

    “India is proudly rooting for the 19 para-athletes who are in Rio right now and there is an increasing public interest to watch how they perform at this International event. We will telecast the highlights of both sessions so that viewers can watch a round-up of the Paralympian’s performance.”

    “Ek India Happywala” is the theme under the aegis of which SPN runs its CSR programme. It focusses on creating a positive impact in our ecosystem and is built on three pillars: empowerment, education and environment.

  • SonyLIV encourages the Rio Indian contingent with #WohHaareNahin

    SonyLIV encourages the Rio Indian contingent with #WohHaareNahin

    NEW DELHI: Success is a sheer refusal to accept failure, a dogged determination to break free from the shackles of one’s circumstances and a willingness to rise above oneself in pursuit of one’s dreams.

    SonyLIV, the complete digital entertainment platform with content for audiences across genres, has highlighted through a video showng how Indian athletes had to overcome several odds in order to win a place at the Games, and is a fitting tribute to the effort of the country’s Rio Olympics contingent.

    Titled #WohHaareNahin, the short 90-second AV opens with a clock showing 05:30 AM. Glimpses of tickets, a passport and an Olympics pass are shown in subsequent shots.

    An athlete, presumably recently-returned from the Olympics, can be seen getting dressed in her India practice kit. A contemplative musical arrangement can be heard in the background, as the narrator explains why winning a medal should not be assumed to be the only criterion for victory. The video goes on to subtly explain how Indian athletes had to overcome hardships such as injuries, criticism, apathy towards their chosen sport, a distinct lack of training facilities, and a dearth of sponsors and adequate monetary recompense to earn the privilege of representing their country at the grandest sporting arena, the Olympic Games. It ends with a shot of the athlete jogging away into the distance, refusing to give into disappointment and continuing her daily warm-up.

    Currently live on SonyLIV’s web and a mobile platforms, the AV encourages viewers to tweet their support to the athletes with the hashtag #WohHaareNahin, appreciating their efforts and their representation of India at the Games.

    Link: http://www.sonyliv.com/details /promos/5095102376001/Woh-Haar e-Nahin—Tribute-to-Indian-Co ntingent-at-Rio

  • SonyLIV encourages the Rio Indian contingent with #WohHaareNahin

    SonyLIV encourages the Rio Indian contingent with #WohHaareNahin

    NEW DELHI: Success is a sheer refusal to accept failure, a dogged determination to break free from the shackles of one’s circumstances and a willingness to rise above oneself in pursuit of one’s dreams.

    SonyLIV, the complete digital entertainment platform with content for audiences across genres, has highlighted through a video showng how Indian athletes had to overcome several odds in order to win a place at the Games, and is a fitting tribute to the effort of the country’s Rio Olympics contingent.

    Titled #WohHaareNahin, the short 90-second AV opens with a clock showing 05:30 AM. Glimpses of tickets, a passport and an Olympics pass are shown in subsequent shots.

    An athlete, presumably recently-returned from the Olympics, can be seen getting dressed in her India practice kit. A contemplative musical arrangement can be heard in the background, as the narrator explains why winning a medal should not be assumed to be the only criterion for victory. The video goes on to subtly explain how Indian athletes had to overcome hardships such as injuries, criticism, apathy towards their chosen sport, a distinct lack of training facilities, and a dearth of sponsors and adequate monetary recompense to earn the privilege of representing their country at the grandest sporting arena, the Olympic Games. It ends with a shot of the athlete jogging away into the distance, refusing to give into disappointment and continuing her daily warm-up.

    Currently live on SonyLIV’s web and a mobile platforms, the AV encourages viewers to tweet their support to the athletes with the hashtag #WohHaareNahin, appreciating their efforts and their representation of India at the Games.

    Link: http://www.sonyliv.com/details /promos/5095102376001/Woh-Haar e-Nahin—Tribute-to-Indian-Co ntingent-at-Rio

  • Ditto TV sees more demand for regional content

    Ditto TV sees more demand for regional content

    MUMBAI: With an aim to be the default app on every internet enabled smartphone in India for content delivery, Zee’s dittoTV seems to have got its marketing pitch correct with #BeeskaTV and #DeshkaTV campaign.

    Poised to clock an annual revenue of Rs 150 crore (according to a media analyst) from a base of approximately six million installs (downloads), mostly in the Hindi speaking markets (HSM), the OTT service is attracting audience from a segment that is still growing in India.

    “We have received a phenomenal response across all our platforms— six million installs and counting! The viewers loved our television commercial and we trended at no. 3 worldwide on Youtube when the campaign went live,” gushed dittoTV business head Archana Anand.

    #BeeskaTV and #DeshkaTV were among the top 10 Twitter trends worldwide, according to Anand who added that the the dittoTV app trended at #1 in the entertainment category in both the Android and iOS app stores.

    With an aim to build on this trending success and further enhance penetration, the digital platform has tied up with sister company Siticable, which is one of the oldest and largest MSOs in the country. Both come from the Subhash Chandra and family-promoted Essel group.

    As part of this collaboration, Siticable will be pushing the authentication and subscription to dittoTV from its portal to the subscribers of its cable TV service for free. The cable TV service will share 20 per cent as revenue for every ditto TV subscription that the operator sells.

    dittoTV subscription charges for three months, six months and one year are Rs 50, Rs 90 and Rs 170, respectively.

    “They say well begun is half done. By that theory, we are in an extremely good position. With the new alliance rolling out and the masses sharing the phenomena of #BeeskaTV, we see the start of a fun and exciting journey,” Anand explained, adding a strong uptake is also reflected on the service’s usage and good content consumption.

    Anand and her team are working on getting new business partnership for the platform and some alliances are said to be in the pipeline, which were not disclosed.

    The platform credits its success to a combination of factors: width and depth of content and its incredible pricing. dittoTV offers access to over 100+ Hindi, English and regional-language channels encompassing general entertainment, sports, movies, news and lifestyle at just Rs 20 a month.

    What worked best on Indian television (general entertainment) seems to have mirrored on the OTT service too as GECs were key drivers of dittoTV, followed by regional and news channels.

    “Regional language content performs superbly across all our platforms and is rising steadily,” opined Anand claiming that regional viewer is also a `returning viewer’ and spends higher time compared to the platform average.

    “On certain days, we’ve actually seen higher consumption for certain regional GECs as compared to key Hindi GECs. Sports and News are very event based and do extremely well for us in bursts when there is a sporting event or breaking news,” Anand said.

    The average view time on the platform has been up to 24 minutes per user. What the reason? Events like cricket (the West Indies vs. India series) and the bundling of dittoTV with data packs with telcos like Idea Cellular have contributed to this substantially.

    dittoTV has deliberately positioned itself differently from other similar players in the markets like HotStar, Sony Liv and Voot as they follow a simple and clear strategy of providing live content similar to what is available on television.

    An aggressive pricing strategy notwithstanding, dittoTV is still far away from replacing cable TV or DTH from consumer homes as a primary source of video consumption, but Anand is upbeat.

    “TV is synonymous with entertainment for the Indian masses and dittoTV being a linear TV offering remains synonymous with TV. I strongly believe that our platform will be a game changer and will help us drive volumes as well as change the way people consume content on-the-go,” she concluded.

  • Ditto TV sees more demand for regional content

    Ditto TV sees more demand for regional content

    MUMBAI: With an aim to be the default app on every internet enabled smartphone in India for content delivery, Zee’s dittoTV seems to have got its marketing pitch correct with #BeeskaTV and #DeshkaTV campaign.

    Poised to clock an annual revenue of Rs 150 crore (according to a media analyst) from a base of approximately six million installs (downloads), mostly in the Hindi speaking markets (HSM), the OTT service is attracting audience from a segment that is still growing in India.

    “We have received a phenomenal response across all our platforms— six million installs and counting! The viewers loved our television commercial and we trended at no. 3 worldwide on Youtube when the campaign went live,” gushed dittoTV business head Archana Anand.

    #BeeskaTV and #DeshkaTV were among the top 10 Twitter trends worldwide, according to Anand who added that the the dittoTV app trended at #1 in the entertainment category in both the Android and iOS app stores.

    With an aim to build on this trending success and further enhance penetration, the digital platform has tied up with sister company Siticable, which is one of the oldest and largest MSOs in the country. Both come from the Subhash Chandra and family-promoted Essel group.

    As part of this collaboration, Siticable will be pushing the authentication and subscription to dittoTV from its portal to the subscribers of its cable TV service for free. The cable TV service will share 20 per cent as revenue for every ditto TV subscription that the operator sells.

    dittoTV subscription charges for three months, six months and one year are Rs 50, Rs 90 and Rs 170, respectively.

    “They say well begun is half done. By that theory, we are in an extremely good position. With the new alliance rolling out and the masses sharing the phenomena of #BeeskaTV, we see the start of a fun and exciting journey,” Anand explained, adding a strong uptake is also reflected on the service’s usage and good content consumption.

    Anand and her team are working on getting new business partnership for the platform and some alliances are said to be in the pipeline, which were not disclosed.

    The platform credits its success to a combination of factors: width and depth of content and its incredible pricing. dittoTV offers access to over 100+ Hindi, English and regional-language channels encompassing general entertainment, sports, movies, news and lifestyle at just Rs 20 a month.

    What worked best on Indian television (general entertainment) seems to have mirrored on the OTT service too as GECs were key drivers of dittoTV, followed by regional and news channels.

    “Regional language content performs superbly across all our platforms and is rising steadily,” opined Anand claiming that regional viewer is also a `returning viewer’ and spends higher time compared to the platform average.

    “On certain days, we’ve actually seen higher consumption for certain regional GECs as compared to key Hindi GECs. Sports and News are very event based and do extremely well for us in bursts when there is a sporting event or breaking news,” Anand said.

    The average view time on the platform has been up to 24 minutes per user. What the reason? Events like cricket (the West Indies vs. India series) and the bundling of dittoTV with data packs with telcos like Idea Cellular have contributed to this substantially.

    dittoTV has deliberately positioned itself differently from other similar players in the markets like HotStar, Sony Liv and Voot as they follow a simple and clear strategy of providing live content similar to what is available on television.

    An aggressive pricing strategy notwithstanding, dittoTV is still far away from replacing cable TV or DTH from consumer homes as a primary source of video consumption, but Anand is upbeat.

    “TV is synonymous with entertainment for the Indian masses and dittoTV being a linear TV offering remains synonymous with TV. I strongly believe that our platform will be a game changer and will help us drive volumes as well as change the way people consume content on-the-go,” she concluded.

  • Nitesh Kripalani says farewell to SonyLIV

    Nitesh Kripalani says farewell to SonyLIV

    MUMBAI: Multi Screen Media (Sony Entertainment Network) executive VP new media, business development and digital/syndication Nitesh Kripalani has apparently decided to call it a day at the network. He has reportedly put in his papers last week.

    Industry sources confirmed the news to Indiantelevision.com. However Kripalani refused to confirm or deny that he had resigned.
     

    The 33 year old  was ranked amongst the top 40 under 40 executives in India by Business Today magazine as recently as March this year and he was extremely gung-ho about SonyLiv, which the magazine says contributed 5 per cent to MSM’s topline.  And he was hopeful of taking that up to 15 per cent in the next three years.

     

    His departure hence was sudden, and surprised many in the industry.

     

    Kripalani joined MSM in 2009 and was directly recruited by the then CEO and now chairman Man Jit Singh. He spearheaded the broadcast network’s programming syndication initiatives,contributed to some M&A initiatives, and investment decisions. But his biggest success was with SonyLiv digital platform which serves as a central digital point for all the network’s content. Kripalani chose the advertising revenue generation route for SonyLiv which made the going that much more challenging.