ITV

Tag: SonyLiv

  • Smart STB: Videocon d2h partners SonyLiv

    MUMBAI: Videocon d2h, one of the fastest growing DTH service provider in India, has signed a deal with SonyLIV for its HD Smart Connect Set Top Box. This partnership will enable Videocon d2h’s HD Smart Connect Set Top Box customers to access a seamless broad selection of content available on SonyLIV app.

    SonyLIV, which is the first premium Video On Demand (VOD) service by Sony Pictures Networks’ (SPN), will enrich Videocon d2h’s customers with an array of movies, strong line-up of events across all sports, shows, music, TV Shows and much more.

    SonyLIV can be accessed through all Web Apps button on Videocon d2h’s HD Smart Connect Set Top Box. The Smart Connect Set Top Box works on connectivity management platform to deliver a variety of connected services that leaves the customer with wide choice for entertainment.

    HD SMART Set top Box (Connected Set top box) converts any existing TV into a Smart TV besides showing you 650 Channels & services in High Definition and Standard Definition. The DTH service allows one to watch their favourite channels in SD and HD, the Connected set top box allows one to browse content from applications residing on STB. These Applications will enhance the pleasure of accessing content on a bigger screen thus making it a family event rather than solo watching on a smaller screen. HD Smart Set Top Box will work as a tool for personalization, engagement and new customer experiences and with internet connectivity, one can convert one’s TV into a smart TV using it.

    Videocon d2h executive chairman Saurabh Dhoot said, “This collaboration would strengthen the entertainment apps available on our HD Smart Connect and provide our customers with a large range of entertainment.’’

    Videocon d2h CEO Anil Khera said, “Our partnership with Sony LIV is yet another step towards creating the highest-quality consumer experience. Innovative products like HD Smart Connect and rich entertainment content available delights next generation users. Our focused approach strives for delivering exceptional content and customer delight.’’

    Sony Pictures Networks India EVP and Head – Digital Business Uday Sodhi said, “Through this synergistic association, we will be entertaining and engaging the audience with the rich content portfolio that SonyLIV showcases. The partnership allows us to deliver a superior entertainment experience to Indian audiences across genres and multiple screens, and live up to our brand promise of ‘We LIV to Entertain’.”

  • Second season of ‘A.I.SHA | My Virtual Girlfriend’ to launch on Arré

    MUMBAI: Arré’s cult and award winning web series A.I.SHA | My Virtual Girlfriend is back with a season two. This season endeavors to further explore the maze of dimensions that go beyond the creation of A.I.

    Season two of A.I.SHA is about revenge, redemption and a revolution that threatens to destroy anyone who comes in the way of a mad pursuit of power, control and world domination.
    This season of A.I.SHA has six episodes and will launch on the Arré App, website (www.arre.co.in) and all its partner platforms, including Facebook, Youtube, SonyLiv, YuppTV, Vodafone Play, and others on 23 March 2017.

    Arre founder B Saikumar said: “We are overwhelmed with the response on A.I.SHA, a show that introduced a new genre within the digital space in India. Set in the backdrop of A.I, virtual reality and cyber crime, this season explores various emotions from love to revenge in the real and virtual worlds, promising to keep the viewer on the edge of his seat. A.I.SHA is very special to us since it was one of the shows that Arré launched with and we are thrilled to be coming out with a new season within the year.”

    The show is presented by Gillette Flexball in association with Palo Alto Networks and Indo Nissin Foods. Palo Alto Networks has also partnered with the series as script consultant and advisor, to bring in the required technical authenticity to the show.

    It is produced for Arré by Raghu Ram and Rajiv Laxman’s production venture, Monozygotic.

    Ram added, “We’re fast approaching a world where the power balance depends on who controls A.I. Season 2 is a peek into this exciting and scary world and A.I.SHA is at the centre of this deadly power struggle. This season takes this great game to the next level.“

  • SonyLiv appoints Times Internet’s Maruti Indoria

    SonyLiv appoints Times Internet’s Maruti Indoria

    MUMBAI: Sony Pictures Networks India’s video-on-demand platform SonyLiv has appointed Times Internet Ltd’s regional head Maruti Indoria as national sales head for its sports division. 

    Indoria will report to SPNI’s Sr VP and head of digital sales and monetization Samta Dikshit

    On the appointment Indoria said,  “I am delighted to take on this new, exciting and challenging role with SonyLiv. My new endeavour will play a significant role towards revolutionising sports portfolio across segments of viewers. This is going to be a wonderful journey.”

    Prior to joining SonyLiv, Indoria was in various other roles across media sectors, such as regional sales head – digital, DB Digital (Dainik Bhaskar Group), and had stints with Rudra Media, Sify.com, Business Standard and India Today Group.

    Also Read:

    SonyLiv launches original Marathi web-series ‘YOLO’

    Sony’s ‘We Liv to Entertain’ gets 10 million views in a week

  • Dedicated wellness content on SonyLiv

    Dedicated wellness content on SonyLiv

    MUMBAI: India’s health concerns are perhaps the most unique across the globe. While it is home to 40 per cent of the global underweight population, it is also in the list of the top five countries having the highest rate of obesity and is among the top three nations with the largest diabetic population .

    These dichotomies make it apparent that there is a dire need for awareness regarding health and wellness in the country and a pressing requirement for easily accessible information on the same.

    To plug this gap, SonyLiv, the complete digital entertainment platform with content for the audience across genres, has announced the launch of LIV Fit, the first-ever health and wellness segment on an OTT platform in the country.

    LIV Fit will go live on SonyLiv from 19 January and will cater to the rising requirement for high-quality advice and tips on ways to maintain optimal levels of wellness amongst Indians. From workout videos and diet plans to motivational content on ways to follow through a weight loss/gain programme, LIV Fit will offer a rich catalogue of the choicest information for its users. The best part is that viewers can access this plethora of knowledge and nuggets of nutritional wisdom in the most convenient formats on any device of their choice.

    SonyLiv’s health and wellness content will be like none other available online and will feature some of the country’s most renowned and celebrated fitness enthusiasts and trainers. From Suniel Shetty and his team of trainers to Mickey Mehta, Nawaz Modi Singhania, Yasim Karachiwala, Ramona Braganza and Satya, the A-list of fitness trainers will be on LIV Fit sharing the tips in most effective and entertaining way which will help the viewers shed extra flab and keep lifestyle diseases at bay. This will lead to enhanced engagement with viewers that is also likely to augment and sustain their interest in meeting their diet and exercise goals.

    With this move, SonyLiv has further widened its bouquet of relevant content offerings for users. Health and wellness have emerged as some of the most sought-after subjects for content consumption in India. Through LIV Fit, the entertainment platform is catering to the needs of its viewers for expert, reliable and easily accessible ways to stay in shape. The series will be available on a paid subscription basis for users.

    Sony Pictures Networks India EVP and head – digital business Uday Sodhi said, “Lifestyle diseases in India are growing at an alarming rate. Hectic lives, irregular nutrition, long days have all added to the woes of the average Indians who are often at a loss when it comes to dependable and verifiable ways to prevent and reverse damage to their bodies. With a keen understanding of this situation, we at SonyLiv decided to fill the gap with content that comes from the most reliable sources and is packaged in the most conveniently consumable ways. With the best of health and fitness gurus on board, we are certain that LIV Fit will be a great hit with our users and will make a tangible impact on their lives.”

    Actor and fitness guru Suniel Shetty said, “With too many platforms, offering content on health and wellness, there are chances that people can go wrong with their diet regime or the exercise routine they adopt. My endeavour in the last few years has been to spread correct and tested health and fitness advice amongst as many people as possible.I am happy to be associated with a platform like SonyLiv which enjoys an extensive reach and a large viewer base all over the country.”

    Brilliant Living TV founder and CEO Adarsh Gupta said, “From being a passion of a very small percentage of India’s population, Fitness has fast emerged as a mass Megatrend in the last few years. Given that there was a huge gap in the market for reliable quality content in this Genre, Brilliant Living TV has successfully capitalised on this opportunity and has emerged as the Best player in this space. Given that SonyLiv has emered as one of the most happening OTT brand in the Media space, this is a mutually complementing tie up that will ensure that the millions of SonyLiv users will finally experience “Fitness mein Entertainment ka Tadka”.

  • Dedicated wellness content on SonyLiv

    Dedicated wellness content on SonyLiv

    MUMBAI: India’s health concerns are perhaps the most unique across the globe. While it is home to 40 per cent of the global underweight population, it is also in the list of the top five countries having the highest rate of obesity and is among the top three nations with the largest diabetic population .

    These dichotomies make it apparent that there is a dire need for awareness regarding health and wellness in the country and a pressing requirement for easily accessible information on the same.

    To plug this gap, SonyLiv, the complete digital entertainment platform with content for the audience across genres, has announced the launch of LIV Fit, the first-ever health and wellness segment on an OTT platform in the country.

    LIV Fit will go live on SonyLiv from 19 January and will cater to the rising requirement for high-quality advice and tips on ways to maintain optimal levels of wellness amongst Indians. From workout videos and diet plans to motivational content on ways to follow through a weight loss/gain programme, LIV Fit will offer a rich catalogue of the choicest information for its users. The best part is that viewers can access this plethora of knowledge and nuggets of nutritional wisdom in the most convenient formats on any device of their choice.

    SonyLiv’s health and wellness content will be like none other available online and will feature some of the country’s most renowned and celebrated fitness enthusiasts and trainers. From Suniel Shetty and his team of trainers to Mickey Mehta, Nawaz Modi Singhania, Yasim Karachiwala, Ramona Braganza and Satya, the A-list of fitness trainers will be on LIV Fit sharing the tips in most effective and entertaining way which will help the viewers shed extra flab and keep lifestyle diseases at bay. This will lead to enhanced engagement with viewers that is also likely to augment and sustain their interest in meeting their diet and exercise goals.

    With this move, SonyLiv has further widened its bouquet of relevant content offerings for users. Health and wellness have emerged as some of the most sought-after subjects for content consumption in India. Through LIV Fit, the entertainment platform is catering to the needs of its viewers for expert, reliable and easily accessible ways to stay in shape. The series will be available on a paid subscription basis for users.

    Sony Pictures Networks India EVP and head – digital business Uday Sodhi said, “Lifestyle diseases in India are growing at an alarming rate. Hectic lives, irregular nutrition, long days have all added to the woes of the average Indians who are often at a loss when it comes to dependable and verifiable ways to prevent and reverse damage to their bodies. With a keen understanding of this situation, we at SonyLiv decided to fill the gap with content that comes from the most reliable sources and is packaged in the most conveniently consumable ways. With the best of health and fitness gurus on board, we are certain that LIV Fit will be a great hit with our users and will make a tangible impact on their lives.”

    Actor and fitness guru Suniel Shetty said, “With too many platforms, offering content on health and wellness, there are chances that people can go wrong with their diet regime or the exercise routine they adopt. My endeavour in the last few years has been to spread correct and tested health and fitness advice amongst as many people as possible.I am happy to be associated with a platform like SonyLiv which enjoys an extensive reach and a large viewer base all over the country.”

    Brilliant Living TV founder and CEO Adarsh Gupta said, “From being a passion of a very small percentage of India’s population, Fitness has fast emerged as a mass Megatrend in the last few years. Given that there was a huge gap in the market for reliable quality content in this Genre, Brilliant Living TV has successfully capitalised on this opportunity and has emerged as the Best player in this space. Given that SonyLiv has emered as one of the most happening OTT brand in the Media space, this is a mutually complementing tie up that will ensure that the millions of SonyLiv users will finally experience “Fitness mein Entertainment ka Tadka”.

  • SonyLiv launches original Marathi web-series ‘YOLO’

    SonyLiv launches original Marathi web-series ‘YOLO’

    MUMBAI: SonyLiv has announced the launch of  an original regional language web-series. Titled, YOLO – You only live once, the show has been conceptualized and developed by Indian Magic Eye (IMEPL).

    YOLO is a Marathi web-series that is centred around  the coming-of-age story of four young adults – Choko aka Shivraj Waichal, Sarika aka Shivani Rangole, Rochak aka Ruturaj Shinde and Pari aka Shashwati Pimplikar. Sai Tamhankar, Nagesh Bhosale and Anand Ingle who are the well known faces in Marathi Entertainment industry also feature in this web series.

    Directed by Sameer Vidwans, the show is the story of four young adults who unexpectedly go through a series of dramatic events that transforms their perspectves on love, relationships, sex and life in general. The story also involves differences of opinion between two generations on concepts of morality and ethics.

    “The Marathi regional audience is gradually emerging as a large and strong consumer base for original content on the digital medium. To cater to their emerging desire for high-quality entertainment intheir language and with a cultural essence, they can relate to, we at SonyLIV are proud to roll out ‘YOLO’, the country’s first-ever web series in a regional language. This move underlines our commitment to deliver the most appealing original content across the traditional boundaries of genres, languages or geographies. The motive is to delight and entertain, whilst also raising the common issues surrounding the youth,” said Sony Pictures Networks India EVP and head digital business Uday Sodhi.

    The story begins when Choko’s family members are going away for a week. An incident takes place which involves a lot of  drama.They learn to think beyond their own selves and start seeing each other and their own parents in a different light. They evolve as better human beings. This coming of age story will have an extremely humorous yet deep, bold yet not below the belt treatment. It will be relatable to the youth as well as the elderly since it also reflects their experience and mature point of view.

    YOLO not only enhances the entertainment options available to SonyLiv’s Marathi viewers, but also adds great value to their viewing experience by offering original entertainment content that they can relate to and associate with.

    The launch of YOLO is in sync with SonyLic’s uplifted brand ethos of ‘We Liv to Entertain’, which is aimed at providing the most comprehensive entertainment content to meet the varied requirements of its diverse audience base. It is also a strategic move on the part of SonyLiv to augment the traction that it is currently receiving from regional audiences who are actively embracing the digital platform as a primary means of content consumption.

    Link for the Episode: www.sonyliv.com/dplnk?schema=sony://asset/5276724430001

  • SonyLiv launches original Marathi web-series ‘YOLO’

    SonyLiv launches original Marathi web-series ‘YOLO’

    MUMBAI: SonyLiv has announced the launch of  an original regional language web-series. Titled, YOLO – You only live once, the show has been conceptualized and developed by Indian Magic Eye (IMEPL).

    YOLO is a Marathi web-series that is centred around  the coming-of-age story of four young adults – Choko aka Shivraj Waichal, Sarika aka Shivani Rangole, Rochak aka Ruturaj Shinde and Pari aka Shashwati Pimplikar. Sai Tamhankar, Nagesh Bhosale and Anand Ingle who are the well known faces in Marathi Entertainment industry also feature in this web series.

    Directed by Sameer Vidwans, the show is the story of four young adults who unexpectedly go through a series of dramatic events that transforms their perspectves on love, relationships, sex and life in general. The story also involves differences of opinion between two generations on concepts of morality and ethics.

    “The Marathi regional audience is gradually emerging as a large and strong consumer base for original content on the digital medium. To cater to their emerging desire for high-quality entertainment intheir language and with a cultural essence, they can relate to, we at SonyLIV are proud to roll out ‘YOLO’, the country’s first-ever web series in a regional language. This move underlines our commitment to deliver the most appealing original content across the traditional boundaries of genres, languages or geographies. The motive is to delight and entertain, whilst also raising the common issues surrounding the youth,” said Sony Pictures Networks India EVP and head digital business Uday Sodhi.

    The story begins when Choko’s family members are going away for a week. An incident takes place which involves a lot of  drama.They learn to think beyond their own selves and start seeing each other and their own parents in a different light. They evolve as better human beings. This coming of age story will have an extremely humorous yet deep, bold yet not below the belt treatment. It will be relatable to the youth as well as the elderly since it also reflects their experience and mature point of view.

    YOLO not only enhances the entertainment options available to SonyLiv’s Marathi viewers, but also adds great value to their viewing experience by offering original entertainment content that they can relate to and associate with.

    The launch of YOLO is in sync with SonyLic’s uplifted brand ethos of ‘We Liv to Entertain’, which is aimed at providing the most comprehensive entertainment content to meet the varied requirements of its diverse audience base. It is also a strategic move on the part of SonyLiv to augment the traction that it is currently receiving from regional audiences who are actively embracing the digital platform as a primary means of content consumption.

    Link for the Episode: www.sonyliv.com/dplnk?schema=sony://asset/5276724430001

  • Sony Pictures Entertainment, SonyLiv & One Digital join hands for ‘Passengers’

    Sony Pictures Entertainment, SonyLiv & One Digital join hands for ‘Passengers’

    MUMBAI: Sony Pictures Entertainment India (SPE) and SonyLiv have teamed up with One Digital Entertainment for SPE’s next release, Passengers.The action thriller starring Hollywood’s Chris Pratt and Jennifer Lawrence is being released in India on 6 January 2017 in 3D in English, Hindi, Tamil and Telugu.

    “We are absolutely thrilled at having the opportunity to produce a song featuring Raftaar, who is an instant hit and very popular amongst millennials. The song is highly inspired by our sister concern, Sony Pictures Entertainment’sPassengers. Apart from Raftaar, Jubin Nautiyal and Shirley Setia have also lent their voice in this track.

    Sony Pictures Networks EVP and SonyLiv head for digital business Uday Sodhi said: “We Liv to Entertain. We are very confident that our audience will enjoy this latest addition and look forward to produce more such songs in the near future.”

    Raftaar, whose digital portfolio is handled by One Digital Entertainment, has created a special rap for Passenger’s promotions in India.http://www.sonyliv.com/dplnk?schema=sony://asset/5262307239001

    Titled Aadat, the song captures the romance element of the film between the two strangers (Pratt and Lawrence) who discover love as they battle imminent death to save the lives of 5000 sleeping passengers on a sinking space ship. Aadat will be played in theatres across India before the English and Hindi versions of the film.

    “Being associated with a studio as big as Sony Pictures Entertainment is not only exciting but also a great pleasure. The concept of promoting a Hollywood film in this manner is very innovative and executing this was equally great. We are confident that Raftaar’s connect with the youth will grab the attention of not only the music and movie fanatics but also reach a wider audience base,” added One Digital Entertainment COO and co-founder Gurpreet Singh Bhasin.

    Sung by Jubin Nautiyal and Shirley Setia along with Raftaar, It has been written by Sukumar Dutta and penned by Amit Kumaran.SPE MD Vivek Krishnani said, “Passengers brings Hollywood’s two top stars together for the first time. Both are youth icons and it was therefore natural for us to look at ways to engage with the youth. With Raftaar being a popular name amongst the millennials, we were confident that partnering with him would be an interesting opportunity for us to create exciting content that finds resonance with the masses in India. With the support of SonyLiv’s team and their effort along with One Digital Entertainment we are excited to share Aadat with the audiences”

  • Sony Pictures Entertainment, SonyLiv & One Digital join hands for ‘Passengers’

    Sony Pictures Entertainment, SonyLiv & One Digital join hands for ‘Passengers’

    MUMBAI: Sony Pictures Entertainment India (SPE) and SonyLiv have teamed up with One Digital Entertainment for SPE’s next release, Passengers.The action thriller starring Hollywood’s Chris Pratt and Jennifer Lawrence is being released in India on 6 January 2017 in 3D in English, Hindi, Tamil and Telugu.

    “We are absolutely thrilled at having the opportunity to produce a song featuring Raftaar, who is an instant hit and very popular amongst millennials. The song is highly inspired by our sister concern, Sony Pictures Entertainment’sPassengers. Apart from Raftaar, Jubin Nautiyal and Shirley Setia have also lent their voice in this track.

    Sony Pictures Networks EVP and SonyLiv head for digital business Uday Sodhi said: “We Liv to Entertain. We are very confident that our audience will enjoy this latest addition and look forward to produce more such songs in the near future.”

    Raftaar, whose digital portfolio is handled by One Digital Entertainment, has created a special rap for Passenger’s promotions in India.http://www.sonyliv.com/dplnk?schema=sony://asset/5262307239001

    Titled Aadat, the song captures the romance element of the film between the two strangers (Pratt and Lawrence) who discover love as they battle imminent death to save the lives of 5000 sleeping passengers on a sinking space ship. Aadat will be played in theatres across India before the English and Hindi versions of the film.

    “Being associated with a studio as big as Sony Pictures Entertainment is not only exciting but also a great pleasure. The concept of promoting a Hollywood film in this manner is very innovative and executing this was equally great. We are confident that Raftaar’s connect with the youth will grab the attention of not only the music and movie fanatics but also reach a wider audience base,” added One Digital Entertainment COO and co-founder Gurpreet Singh Bhasin.

    Sung by Jubin Nautiyal and Shirley Setia along with Raftaar, It has been written by Sukumar Dutta and penned by Amit Kumaran.SPE MD Vivek Krishnani said, “Passengers brings Hollywood’s two top stars together for the first time. Both are youth icons and it was therefore natural for us to look at ways to engage with the youth. With Raftaar being a popular name amongst the millennials, we were confident that partnering with him would be an interesting opportunity for us to create exciting content that finds resonance with the masses in India. With the support of SonyLiv’s team and their effort along with One Digital Entertainment we are excited to share Aadat with the audiences”

  • SonyLiv showcases funny insights into marital life with ‘Married Woman Diaries’

    SonyLiv showcases funny insights into marital life with ‘Married Woman Diaries’

    MUMBAI: Tired of melodramatic soaps that you really can’t relate to? If you are craving for something different and fresh to keep you entertained, then SonyLiv, has just the show for you. The platform is all set to roll out Married Woman Diaries, an original digital series directed by Kabir Sadanand which chronicles the lives and issues of an urban couple through the perspective of the female partner.

    With every episode showcasing the issues, differences and disagreements that the couple deals with on a daily basis, the 10 episodic web series will be available on the platform 26 December. Episodes will range in duration from 12 to 15 minutes and will offer funny insights into marital life, from the wife’s point-of-view.

    Produced by Frog Unlimited, the show is a humorous take on the lives of Shweta, a stand-up comedian, played by Suzanna Mukherjee, and her husband Rishi, a senior marketing manager in an ad agency, played by Abhishek Rawat.

    “With their entertainment sensibilities having evolved beyond the run-of-the-mill, the Indian web viewer is on the lookout for new and relevant content that breaks free from the stale formulaic formats. Given the novelty of the concept and the relatability of the situation, we are confident that the forthcoming original, web-series, ‘Married Woman Diaries’, will be a massive hit with our millennials, underlining our new brand proposition of We Liv to Entertain,” said Sony Pictures Networks India EVP and head digital business Uday Sodhi.

    As different as chalk and cheese, the two are still head-over-heels in love with each other even after two years of being married. But as Shweta deals with the changes in her husband post marriage, love seems to be gasping for breath amidst wet towels and messy kitchens, leading to hilarious situations that firmly establish that marriage.

    This show is completely in sync with SonyLiv’s renewed brand ethos, ‘We Liv to Entertain’, and underlines the platform’s status as the ultimate destination for experiencing diverse, high-quality entertainment with engaging stories and a talented troop of performers.