ITV

Tag: SonyLiv

  • SonyLIV brings English non-fiction content on unique homes

    SonyLIV brings English non-fiction content on unique homes

    MUMBAI: SonyLIV and Jossbox have co-produced a web-series called ‘House Proud.’ The story will showcase beautiful makeovers of personal spaces.

    The title of six-story series is sponsored by Asian Paints, co-powered by Whirlpool and Curo Carte. The series carries a spatial transformation that helps the owners to realize the beauty of their own homes.

    SonyLIV EVP and digital business head Uday Sodhi said, “House Proud aims to bring out the intricate relationship that people have with their favourite spaces at home and give budding designers a platform to metamorphose these spaces into beautiful, aesthetic, functional and comfortable corners. The concept integrates well with SonyLIV’s goal to be the primary provider of innovative, never-seen-before content in India.”

    “Being the first English non-fiction content to be featured on SonyLIV, we are extremely confident of the series’ success and its ability to strike a chord with audiences who desire to witness a transformative journey that begins with a vision and ends with its realization,” he added.

    The show will feature homeowners from six different cities in India, each with their unique stories and vision which they want to be reflected in their personal spaces they provide. In this task, they will be assisted by a talented designer and an interior decorator to help them pick and choose the right mix of furniture and fittings.

    Jossbox co-founder Omer Basith said, “Everybody has certain dreams regarding how they want the living spaces of their homes to look and feel like. With House Proud, we are giving six participants the chance to live through this process of transformation and the audiences an opportunity to watch this beautiful journey. We are thrilled to partner with SonyLIV, which has never before featured an English non-fiction content, as our first collaboration with an OTT platform, making this journey of firsts a special one.”

    This six-episodic series of time duration 8-12 minute will feature young talented designers who will reveal a certain method to the madness with their unique aesthetic sense and chaotic work styles to transform the spaces of six homes for the first time.

    From a bachelor transforming his duplex to an old couple trying to settle into a retired life by redoing their study, House Proud, is about the different circumstances of its participants and the process of rediscovery that they go through by reimagining their familiar spaces.

  • Snapdeal users can now enjoy SonyLiv content, says Uday Sodhi

    Snapdeal users can now enjoy SonyLiv content, says Uday Sodhi

    MUMBAI: Snapdeal has announced that it has entered into a strategic partnership with SonyLIV to offer a host of benefits to its users in the upcoming festive sale. To begin with, all Snapdeal users will get a free 3-month subscription to SonyLIV; the digital platform of Sony Pictures Networks India.The free subscription will also be available to holders of the Snapdeal HDFC bank credit card. Apart from this, Snapdeal has also entered into a distribution partnership with SonyLIV, where Snapdeal would be promoting the SonyLIV platform.

    Snapdeal chief business officer Vishal Chadha said, “We are pleased to partner with an innovator like SonyLIV to bring hours of premium entertainment content to our customers, on demand and free of cost. At Snapdeal, we believe in always pushing the envelope on what “consumption” means to our users. As with every passing day, India consumes more and more content digitally, this is a step in meeting our consumers where they are.”

    Sony Pictures EVP and head – digital business Uday Sodhi said, “At SonyLIV, our objective is to provide engaging, high-quality entertainment to Indian audiences in a single click. Our partnership with Snapdeal is an exemplification of this vision. This collaboration is a huge value-add to Snapdeal users, who can now enjoy some of the choicest content available on SonyLIV besides fulfilling their shopping needs.”

  • SonyLiv starts streaming KBC with 7 sponsors

    SonyLiv starts streaming KBC with 7 sponsors

    MUMBAI: “To chaliye, hum aur aap milkar khelte hain Kaun Banega Crorepati.” With these legendary words, the biggest star of Bollywood’s galaxy, Amitabh Bachchan, announced Indian television’s grandest show in his baritone.

    Seventeen years hence and in its ninth season, the quiz game show crosses the threshold of TV and entered a fresh territory in digital, but with the same flamboyance. Riding on SonyLiv, the new season of KBC will be the first to be streamed online, and it has already become the property to acquire the highest number of sponsors.

    Sony Pictures Networks India EVP and head – digital business Uday Sodhi said, “Kaun Banega Crorepati has revolutionised the viewership for the game show. This year, we decided to further augment its massive fan base by involving the digital audience. The programme has seen high traction from advertisers. With KBC’s launch on SonyLiv, there has been a rapid increase in the digital viewership and further strengthening of SonyLiv’s position among its users.”

    The show will be available on SonyLiv on a linear feed on subscription + VoD mode to allow viewers to test their IQ anytime, anywhere!

    KBC has been able to rope in seven of the biggest brands in India as its sponsors, a record for any content category. The popularity of the show can be gauged from the fact that Indian telecom’s most talked about brand, Jio, has come on board as the show’s presenting sponsor on SonyLiv and also has a unique proposition this season.

    Viewers of KBC can match their knowledge with the contestants on the hot seat with Jio KBC Play Along. This can be done by downloading the Jio Chat app on their phones.

    The show is co-powered by India’s largest online automobile marketplace Droom and the go-to brand for Ayurvedic products, Patanjali and driven by Datsun. Gujarat Tourism functions as its associate sponsor. EaseMyTrip has grabbed the role of KBC’s travel partner while caring for its health is Fortune Vivo Diabetes Care Oil.

    SonyLiv has been at the forefront of introducing the exclusive and highly anticipated content from all over the world on its platform. KBC’s inclusion within SonyLiv’s repertoire further cements its position as the ultimate destination for the finest content.

    With a few alterations in the lifelines, the timer, and a digital transfer of the winning amount, the new season of KBC has been a superbly entertaining ride so far, and it promises to be even more so, on digital!

  • SonyLiv can monetise content bundles better using Evergent solution

    SonyLiv can monetise content bundles better using Evergent solution

    MUMBAI: Evergent will now empower SPNI to onboard new customers for SonyLiv and monetise live sports. Its comprehensive revenue and user lifecycle management platform supports identity, entitlements, product catalogue and payments across two major media platforms and multiple devices.

    Evergent Technologies, a provider of cloud-based, user lifecycle management solutions for video service providers, has announced a collaboration with Sony Pictures Network India (SPNI) and its SonyLiv premium video-on-demand (VOD) service.

    This would enable Sony to expand beyond its initial push to consumers in India. With Evergent’s User Lifecycle Management solution, SonyLiv can support identity, entitlements and better monetise content bundles across both live and on-demand media platforms.

    SonyLiv provides multiscreen engagement on all devices to millions of users. Sony wanted to leverage that success by expanding into other geographic territories, and has selected Evergent because of its expertise in deploying a global OTT service.

    As part of the collaboration, Evergent will provide identity and user management, entitlement for provisioning content access, revenue management to track global payments by product and region, and product catalogue management for personalising products, bundles and promotions across a range of devices.

    “SPNI has extensive content they want to monetise and want to better manage the customer journey with a cost-effective carrier-scale platform,” said Evergent’s founder and CEO Vijay Sajja. “Companies today require a modern, comprehensive tool set to actively manage video delivery, billing and users accounts in flexible and compelling ways that drive customer acquisition, reduce churn, and maximize predictable revenue.”

    According to SPNI senior VP and head of IT and post-production Ajay Kumar Meher, “By teaming up with Evergent, we can expand our reach offering live streaming video content of select sporting events and personalize offers based on a user’s profile, device or geography.”

  • SonyLiv to scale up via Amazon Fire & Apple TV, courtesy Cisco IVP

    MUMBAI: Sony Pictures Networks (SPN) and Cisco will together extend SonyLiv video experience to Amazon Fire TV and Apple TV customers in India.

    The Cisco Infinite Video Platform (IVP) provides SonyLiv with a fully cloud-based infrastructure, allowing it to offer more than 40,000 hours of broadcast-quality premium viewing experiences, including Live TV.

    Cisco IVP features superior security protocols that protect the video content from all kinds of threats. Through Cisco IVP, SonyLiv will be able to scale up, brand and market its OTT app on Amazon Fire TV and Apple TV in India.

    Users have access to rich content including movies, a strong line-up of events across all sports, shows, music, TV shows and much more across multiple devices and platforms.

    SonyLiv EVP and Head – Digital Business Uday Sodhi said,“SonyLiv has reinvented how users immerse themselves in unmatched entertainment experience. Our association with Cisco provides us the ability to extend our SonyLiv offering to a new set of consumers,allowing them access to our vast content catalogue. Our focus is on bringing the best of Cisco’s technology expertise and our content prowess to establish new benchmarks in the OTT space.”

    Cisco India & SAARC MD – service provider business Sanjay Kaul said, “Superior-quality videos are the way forward. Video will be 75 per cent of India’s mobile data traffic by 2021. Therefore, it is imperative that content-providers are equipped to scale up and deliver dynamic user experience. Cisco’s Infinite Video Platform offers SonyLiv an opportunity to secure its place as the leader by delivering broadcast-quality entertainment to Amazon Fire TV and Apple TV consumers.”

  • VIDNET 2017: MINING THE BURGEONING OTT/VOD SECTOR

    MUMBAI: Leaders of India’s OTT, live streaming and video on demand ecosystem will be congregating at the Hotel Westin in Mumbai’s Goregaon suburb to participate in the second edition of indiantelevision.com’s industry confab VIDNET 2017- Content on the Go.

    Heads of Hotstar, DittoTV, Voot, SonyLiv, YuppTV and Viu, BARC’s planned digital measurement offering and the entertainment and media partnership heads of YouTube India and Facebook India will be highlighting the progress that their platforms have made and the way forward for video on demand and streaming services which are in their relative infancy but have seen tremendous traction over the past year or so..

    “2016-17 has been a year of an explosion in video consumption for the plethora of VOD and streaming service providers who have popped up in India,” says Indiantelevision.com group founder, CEO & editor-in-chief Anil Wanvari. “This is thanks to dropping bandwidth prices, the Reliance Jio effect of free data. Humungous investments are being poured into original content by Netflix, and Amazon, even as others are either investing in movies, sports, or kids content. This at a time when they are grappling with the business model: go pay or free or a mix of both. Our estimate is that around Rs 1,500-1,700 crore has already been invested by the various players. Thus, VIDNET 2017 is happening at an apt time. It will help foster discussions, relationships, deals between the various players and possibly allow for new ideas to flow in. A stellar lineup of speakers makes VIDNET, the industry’s leading VOD thought gathering.”

    VIDNET 2017 is slated to feature panel discussions on whether OTT/VOD/digital video is a sound investment proposition, its attractiveness to advertisers, the need for deeper distribution for the platforms, and who should be commissioned to produce the content, Bollywood biggies or smaller independents.

    Among the speakers who will be sharing their views at VIDNET include:

    Arre co-founder & CEO Ajay Chacko,

    Hotstar CEO Ajit Mohan,

    Still and Still Media collective founder

    Amritpal Singh Bindra,

    Indiantelevision.com group founder, CEO & editor in chief Anil Wanvari,

    Pocket Aces founder Anirudh Pandita,

    Z5 Business EVP & head of digital India Archana Anand,

    Republic TV founder Arnab Goswami,

    VideoTap founder & CEO Dilip Venkatraman,

    Viacom18 digital ventures Voot COO Gaurav Gandhi,

    VideoconD2h COO Himanshu Patil,

    Shemaroo Entertainment Ltd director Jai Maroo,

    BARC India digital business head Jamie Kenney,

    Aisa TV Forum and Market Reed Exhibitions executive producer & editorial director Lunita S V Mendoza,

    Asia TV Forum & Market – Reed Exhibitions business development manager Meen Yi Phua,

    Media Partners Asia vice president Mihir Shah,

    Viacom18 Digital Ventures content head Monika Shergill,

    Cheetah Mobile India director of brand solutions Neel Sapre,

    Principal Provocateur Advisory Paritosh Joshi,

    Monozygotic co-founder & chief creative officer Raghu Ram,

    WATConsult founder & CEO Rajiv Dingra,

    Prime Focus technologies founder & CEO Ramki Sankaranarayanan,

    Balaji Telefilms group CEO Sameer Nair,

    Akamai Technologies country sales manager, media Sandeep Reddy,

    Youtube entertainment partnership head Satya Raghavan,

    Facebook India media partnership head Saurabh Doshi,

    Swastik Productions, One Life studios founder & creative director Siddharth Kumar Tewary,

    Viu India marketing head Shantanu Gangane,

    Producer Siddharth Jain,

    Den Networks Ltd CEO S N Sharma,

    Amagi Media labs co – founder Srinivasan KA,

    Sourabh Pant,

    Perform group director content sales India Subhayu Roy,

    RBNL CEO TaruN Katial,

    Yupp TV founder & CEO Uday Reddy,

    SonyLIV EVP & digital head Uday Sodhi,

    Viu country head India Vishal Kumar Maheshwari,

    Emerald Media executive director & investment head Vivek Raicha

    Castle Media Pvt Ltd executive director Vynsley Fernandes.

    An initiative by Indiantelevision.com, Vident 2017 is powered by Viu. The summit partners for the event are Hotstar and Voot. Prime Focus Technologies, Sony Liv and Perform group is associate partners. Akamai is OTT partner. Animationxpress.com, Tellychakkar.com and Radioandmusic.com are online partners. The event is executed by ITV 2.0 productions.

    VIDNET 2017 will also be honoring key pioneers and movers and shakers of the industry with a plaque for their contribution to rapidly emerging digital video ecosystem.

  • SonyLiv partners Pocket Aces, brings Filter Copy & Gobble originals

    MUMBAI: Underlining its commitment to provide the best entertainment experience, SonyLiv, the digital video entertainment platform of Sony Pictures Networks India (SPN), has announced a strategic partnership with Pocket Aces. With this partnership, latest content including iconic short videos from the Pocket Aces channel FilterCopy and food videos from its channel Gobble will now be available as a part of SonyLiv’s extensive content catalogue.

    The partnership will augment SonyLiv’s repertoire of entertainment offerings and allow Pocket Aces the opportunity to distribute its content to SPN’s audiences, which are different from the audience on its own social channels, thus also benefiting the advertisers and brands that partner with them for snackable content.

    Says SonyLiv EVP and head – digital business Uday Sodhi: “Our partnership with Pocket Aces aims at bolstering our already extensive content library with even more high-quality entertainment. The association will help us in meeting the growing demand for short-form video content in India and further consolidate our position as the country’s premium digital entertainment destination. We are confident our viewers will enjoy this high-quality addition to our content offerings as well as greater viewing flexibility and convenience that the partnership enables.”

    Pocket Aces co-founder Aditi Shrivastava: “We are excited to partner with SPN’s digital platform – SonyLiv and reach a completely new set of audiences through them. We reach over 25 million people on a weekly basis through our own pages and have been working with large brand partners to create some very successful content. Having our content distributed across various OTT platforms will benefit our brand partners and build a rich IP library. We will add to it this year with four web series and over 500 videos. We are glad to have several avenues to distribute this content.”

  • SonyLiv’s content mirroring contemporary trends key differentiator, says Uday Sodhi

    MUMBAI: Lives today are a rigmarole of never-ending deadlines, household chores, family commitments and work life pressures. This cyclical orchestra of mounting pressures and waning pleasures leave an indelible impact on modern day relationships. With its focus on compelling storytelling that mirrors trends in our society, SonyLIV released its two latest short films – ‘Papa We Love You Too’ and ‘The Gift’ and had the celebrities participate in an engaging discussion on the subject – ‘Digital storytelling that mirrors relationship trends in contemporary Indian Society.’

    In its endeavour to present great narratives coupled with exemplary performances and production values, SonyLIV is creating ripples in digital entertainment with the release of its short films. Starring actors Jimmy Shergill, Lekh Tandon, Gul Panag, Mandira Bedi and Kushal Punjabi both films are poised to resonate with the audiences and take them on a reflective entertainment journey.

    The film ‘Papa We Love You Too’ revolves around the protagonist Vikas, portrayed by Jimmy Shergill, who is a 40-year old single parent. A workaholic, his life centers around his professional achievements and materialistic acquisitions, eventually weakening his bond with his 8-year old son. The shadow of this relationship is also reflected in the one that Vikas shares with his father, played by veteran director, writer and actor Lekh Tandon.

    ‘The Gift’, on the other hand, is an edge-of-the-seat thriller which describes the complexities of contemporary relationships, with actors Kushal Punjabi, Gul Panag and Mandira Bedi portraying powerful roles. The stylized narrative lays special emphasis on the visuals while the quick paced editing throws light on how the ruthlessness of modern life and our overarching desires make us commit incomprehensible acts.

    SonyLIV EVP Uday Sodhi says: “The key differentiator of SonyLIV versus other digital players is our ability to constantly provide content that mirrors trends in society. In the category of short films alone, we have a library of more than 500 originals. Compelling story telling coupled with superior performances is a winning formula for creating lasting impressions. These films echo our sustained efforts at providing our audiences with original, unique and thought-provoking content that resonates long after its runtime is over.”

  • Digital entertainment: FreeCharge partners ALTBalaji, Eros Now & SonyLIV

    MUMBAI: FreeCharge, a digital payments platform, has announced its partnership with ALTBalaji, largest digital platform for original shows from India, to provide easy, secure and fast digital payment solutions for users.

    FreeCharge, India’s leading digital payments platform today announced its partnership with ALTBalaji, largest digital platform for original shows from India, to provide easy, secure and fast digital payment solutions for users.

    The company also recently partnered with Eros Now and SonyLIV to accommodate a large set of millennials’ preferences of watching their favourite movies and shows on the go and to binge watch at their convenience.

    These partnerships enable FreeCharge users to subscribe and pay for leading digital entertainment services on their platforms and cater to a wide set of audiences present across. Aimed at young audience, the objective of the tie-up is to provide users easy, secure and 2-click pay and check out option for quality entertainment content.

    Talking about the partnership, FreeCharge COO Ankit Khanna said, “The audience today have slowly begun shifting towards online platforms for their entertainment needs and streaming services provide innovative content with a mass appeal. We are happy to be the payment facilitators for leading digital entertainment companies such as ALTBalaji, Eros Now and SonyLIV to ensure customers get quality entertainment without any difficulty. The aim is paying for preferred movies and shows should be as convenient as accessing them online.”

    FreeCharge is building an ecosystem of merchants to make consumers’ daily payment transactions frictionless and convenient. With this partnership, FreeCharge further expands its usability across more consumption buckets of its consumers. The company which has tie-ups across brands and categories both offline and online aims to become the most preferred option for digital payments by making available easy, secure and less than 10 seconds pay and check out options to consumers.

  • SonyLiv campaign urges cricket fans to spread cheer

    MUMBAI: It’s time to take out the recliners and stock the refrigerators, as Indian fans get ready to celebrate yet another long and intense season of their favourite sport, cricket.  As team India readies for a face-off against the West Indies, the Sri Lankans and the South Africans over the next few months, cricket fans are in for a huge treat of nonstop cricketing action.They will now witness their favourite team battle it out on Sony Pictures Networks India’s (SPN) digital platform – SonyLiv; the online destination which cricket lovers can log onto for catching most of the Indian cricketing action this year.

    With an aim to dominate online sports viewership, SonyLiv brings its sports campaign out to bat. ‘Jahaan Fan Dikhe Bol Do, celebrates the inherent diversity of Indian cricket fans and implores them to spread the word about Indian cricket arriving in a grand way on SonyLiv.

    SonyLiv EVP and head – digital business Uday Sodhi said, “By making India’s international cricket tour available to SonyLiv audience we intend to reinforce our credentials as the online destination for fans to enjoy an ultimate cricketing experience. ‘Jahaan Fan Dikhe Bol Do’ fuels the passion that rages within each fan while celebrating this sport. The campaign urges cricket fans to spread the cheer and unite in the rallying cry of superior sporting action.”

    Publicis Communications COO Paritosh Srivastava said: “Indian cricket being available on SonyLiv is a huge opportunity for us to leverage to attract fans to our platform.The tougher part of this campaign was to come up with an idea on cricket that is fresh and unseen. We believe that ‘Jahaan Fan Dikhe Bol Do’ captures the true spirit of the Indian fan and does justice to the fervour of cricket is on our country.