ITV

Tag: Sony

  • Zee TV, Colors, Sony gain even as Star Plus leads

    MUMBAI: That phase II digitisation switch offs and IPL6 are having an impact is seen in TAM‘s week 16 ratings for 2013. Overall, the general entertainment channel (GECs) genre shed 19 GRPs, even as Zee TV, Colors, Sony Entertainment Television (Set) managed to hold on to their GRP numbers. Life OK and Star Plus, however, seem to have taken a bit of a dent in their ratings.

    As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, the pecking order of the Hindi GECs changed a bit as Colors moved up to No.3 slot.

    Despite the loss of 19 GRPs, Star Plus continues to be the leader of the genre with a good margin of 64 GRPs more than Zee TV. Many shows of the Star India flagship channel saw a drop in viewership. The channel ended the week with 233 GRPs.

    Holding on to the second spot, Zee TV added around six GRPs to close the week with 169 GRPs. The channel‘s reality show India‘s Best Dramebaaz rated a 1.9 TVR on Sunday 14 April and 1.8 TVR on 20 April. The channel‘s other shows witnessed marginal changes in numbers.

    Colors gained around 11 GRPs to take its tally to 167 GRPs helping it retain its No 3 spot. The Viacom18 channel had aired the Gr8 Women Awards on 14 April that rated 0.4 TVR.

    Set too added five GRPs to gross 165 GRPs. The channel‘s crime shows continue to hold strong. C.I.D notched a 2.4 TVR (last week 2.3) while Crime Patrol fetched a 1.9 TVR (last week 1.8).

    Sab ended the week with 123 GRPs (last week 137) while Life OK ended up with 103 GRPS (last week 111).

    Sahara One with 21 GRPs (last week 19) remained at the bottom of the ladder.

  • Hindi GECs shed 56 GRPs; Colors, Life OK, Sony and Sab hold on

    MUMBAI: Hindi General Entertainment Channels (GECs) continue to face the heat from the Indian Premiere League (IPL) 6 as they further lost 56 GRPs in the week ended 13 April. The genre had lost nearly 110 GRPs in the earlier week which saw the launch of IPL 6.

    As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, the pecking order of the Hindi GECs remained the same.

    While two channels Zee TV and Star Plus have seen fall in numbers, Colors, Life OK, Sony and Sab held on to their viewership in the week 15 of 2013.

    Continuing to lead the flock, Star Plus lost 31 GRPs to end the week with 253 GRPs. The majority of the loss of the numbers can be attributed to the fact that the channel had aired Salman Khan-starrer Dabangg 2 in week 14 which had helped it gain eyeballs. Star Plus had aired a special one hour episode of its fiction property Saathiya Saath Nibhana on 13 April that clocked a 2.4 TVR while the other shows of the channel witnessed marginal fall.

    Zee TV maintained its foothold at No.2 spot despite losing 22 GRPs. The channel concluded the week with 163 GRPs as almost all its shows seen loss in viewership.

    Meanwhile, Set lost just four GRPs to close the week with 160 GRPs as minor changes in the ratings of its shows were observed.

    Following Set is Colors that didn‘t see any change in its gross rating points this week. The fiction properties of the channel saw ups and downs but it didn‘t affect the channel‘s overall ratings as it
    recorded 156 GRPs.

    Sab and Life OK too notched same GRPs as previous week‘s. While Sab registered 137 GRPs, Life OK pocketed 110 GRPs.

    Sahara One with 19 GRPs (last week 18) remained at the bottom.

  • Sony, Sab witness big leap in ratings

    MUMBAI: Sony Entertainment Television and Sab are the only Hindi general entertainment channels to have seen sizeable jump in viewership in week 13.

    As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, the two Multi Screen Media (MSM) channels have become the major gainers in the week ended 30 March.

    Sab benefited from the telecast of ‘Sab Ki Holi’ on 27 March that rated a 3.1 TVR for a two-and-a-half hours run, contributing to around 15 GRPs to the channel’s total tally of 159 GRPs (last week 142 GRPs).

    Sab EVP and business head Anooj Kapoor said, “More and more families seem to be joining the SAB family with every passing week. The magic of “Asli mazaa SAB Ke Saath Aata hai” is indeed spreading. We are committed to this extended family of ours and will continue to offer exciting and entertaining content that families can sit together and enjoy. Sab ki Holi was one such initiative and we are thrilled to see the way our viewers have loved it, taking it to a unprecedented rating of 3.1 TVR.”

    Meanwhile, Set gained from the television premiere of Amir Khan-starrer ‘Talaash’ that notched a 2.3 TVR for a three-and-a half hour telecast on 30 March, fetching around 16 GRPs for the MSM flagship Hindi GEC. The channel garnered 175 GRPs (last week 155), and its new fiction show Chanchan that debuted on 25 March clocked a 1.7 TVR.. The show replaced Honge Juda na hum at the 9 pm slot, which registered a TVR of 0.4 on 21 March, its closing episode.

    Star Plus maintained the status quo with 291 GRPs, continuing to rule the Hindi GECs’ flock. The channel had aired its first ever Star Guild Awards, hosted by Bollywood superstar Salman Khan, that notched up 3.7 TVR on 24 March. Almost all the fiction shows on the channel like Yeh Rishta Kya kehlata Hai (3.5 TVR), Diya Aur Baati Hum (4.6 TVR) saw a marginal dip in viewership.

    Holding on to the second spot is Zee TV with the same numbers as last week at 207 GRPs. Its Sapne Suhane Ladakpan Ke Holi Event recorded a whopping 3.5 TVR for three hours run on 25 March. Like Star Plus, Zee TV also suffered loss in numbers of few of its daily soaps like Qubool Hai (2.9 TVR) and Punar Vivah (1.8 TVR).

    Colors, the number 3 Hindi GEC channel lost just one GRP to conclude the week with 191 GRPs. The Viacom18 channel had aired Femina Miss India 2013 on 24 March that registered a 0.8 TVR at the 10 pm slot. The loss in numbers can be because of the audience fragmentation to Star Plus as it clashed with the Salman Khan hosted Star Guild Awards on that day. The channel‘s other shows witnessed minor changes in the ratings.

    Following Sab, at No. 6 is Life OK that lost eight GRPs to close the week with 119 GRPs. Sahara One remained at the bottom of the ladder with 22 GRPs (last week 24).

  • Nach Baliye grand finale scores 4.1 TVR, Star Plus stays at top

    MUMBAI: Star Plus retained its position as the top Hindi general entertainment channel (GEC) in a week that saw the grand finale episode of its dancing reality show Nach Baliye delivering strong performance.

    The channel gained 18 GRPs to end Week 12 of 2013 at 291 GRPs, according to TAM data provided by a Hindi GEC.

    Star Plus aired the grand finale of Nach Baliye on 23 March from 8 pm to 11.30 pmwhich got 4.1 TVR. The show averaged 3.5 TVR.

    Zee TV stood second in the pecking order with 207 GRPs (last week 202) while Colors took the third spot with 192 GRPS (187). Sony Entertainment Television followed with 155 GRPS (163). Comedy channel Sab gained seven rating points to collect 142 GRPs for the week ended 23 March. Life OK lost seven GRPs and finished the 12th week at 128 GRPs.

    Star Plus‘ daily soap Diya Aur Bati Hum was the top rated show on TV with average TVR of 5.2 (5.3). Pyar ka Dard was the second highest rated show with average TVR of 3.7 (3.6) followed by Yeh Rishta Kya Kehlata Hai at 3.6 TVR (3.7).

    Qubool Hai continued to be Zee‘s top rated fiction show at 3.1 TVR (3.0) while Balika Vadhu scored the highest for Colors with 3.5 TVR (3.6). CID was Sony‘s top rated show with 2.4 TVR (2.5) followed by Crime Patrol at 2.3 TVR (2.5).

    The week saw the launch of two new shows on Hindi GECs – Badalte Rishton Ki Dastan on Zee (which replaced Mrs. Kaushik ki Panch Bahuen) and Bani-Ishq Da Kalma on Colors (which replaced Parvarish). Both the shows raked in average ratings of 1.6 TVR.

  • Rajit Desai joins Mindshare as partner – consulting

    Mumbai: Mindshare has strengthened its consulting and analytics discipline in the west with the appointment of Rajit Desai as partner – mindshare consulting.

    In his new role, Desai will actively contribute towards developing and restructuring Mindshare‘s business consulting offering for clients in west region.

    He will be reporting to the Mindshare consulting and analytics head of practice Sandeep Pandey.

    In his last stint, Desai served as the VP and head of Lab center (research and strategy hub) at Lodestar UM.

    Pandey said, “Our nature of work requires people from strong consulting and business strategy profile and Rajit has a combination of both. It is part of our larger talent restructuring within consulting discipline and you will hear soon about many senior profiles joining from different industries.”

    Desai said, “This exciting role is a logical next step for me. I see this as a big opportunity and I look forward to help address client‘s marketing and business problems and grow the practice along with the high quality team at Mindshare.”

    Having worked in the marketing vertical and as media consultant for various companies like HTA, Sony, Times Now, Loadstar, Media e2e and Turner Broadcasting, Desai comes with 16 years of work experience in the media function.

  • Sony to buys out private equity firm’s residual 6% stake in MSM

    Sony to buys out private equity firm’s residual 6% stake in MSM

    MUMBAI: Sony Pictures Television (SPT) will buy out private equity firm Capital International‘s six per cent stake in Multi Screen Media (formerly known as Sony Entertainment Television India) to take full ownership of the Indian broadcasting company which is on a growth path.

    Earlier, SPT had bought out 32 per cent stake of the Indian shareholders in Multi Screen Media (MSM) for $271 million, taking its shareholding to 94 per cent.

    "We are going to buy out the six per cent stake of Capital International in MSM. We hope to do it by the end of this year," Sony Pictures Television president Worldwide Networks Andy Kaplan tells Indiantelevision.com.

    Kaplan, however, ruled out a public listing of the company.
    In 2000, Capital International had picked up eight per cent stake for $200 million.

    Sony‘s aggressive growth plans in India include the acquisition of regional broadcaster Maa Television Network. "We are working on it. It is a bit complicated. The acquisition will give us a foothold in the Telugu market," avers Kaplan.

    In 2012, SPT entered into a strategic alliance with Hyderabad-based Maa Television Network to acquire a 30 per cent stake. Maa TV Network operates four Telugu-language channels.

    Sony will also eye other regional acquisition opportunities in India. "We are looking at building on our own and acquiring companies. We are weighing both the options. We are looking at each region and trying to figure out what the best strategy is," Kaplan says.

    In 2009, SPT acquired Bengali channel, Channel 8.

    MSM‘s other new growth pillar would be its sports broadcasting business. The company launched Six, a sports entertainment channel, last year. It has the Indian Premier League (IPL), cricket‘s most lucrative property, as its driver content.

    “We are also looking at other sports in which the audience interest will grow. We have the NBA rights and UFC, among others. We will be aggressive for the right property if we feel that it will be a good fit for our channel. But we will not overbid,” says Kaplan.
    In terms of rights, he said that both cricket and movie acquisition costs from an industry perspective are on the higher side. “We try to be aggressive but disciplined at the same time. India is the only market where we are in the sports genre. So it is unique for us in that sense."

    Kaplan admits that India is a big international market for Sony. "As a TV market, India has been friendly towards outsiders," he says.

  • Hindi GECs use star power to raise DAS awareness for phase-2

    MUMBAI: As the deadline for the second phase of digitisation nears, the Hindi General Entertainment Channels (GECs) have pulled out all stops to promote, educate and inform audiences in the 38 cities that are required to switch to digital cable by 31 March.

    The four leading channels in the space- Zee TV, Star Plus, Colors and Sony – have come together to create PSAs featuring their most popular protagonists.

    Actors like Mahima Makhwala and Roopal Tyagi (Rachana and Gunjan from Zee TV‘s Sapne Suhane Ladakpan Ke), Deepika Singh and Anas Rashid (Sandhya and Sooraj from Star Plus‘ Diya Aur Baati Hum), Deepika Samson (Simar from Colors‘ Sasural Simar Ka) and Shivaji Satam (ACP Pradyuman from Sony‘s C.I.D) have been roped in to inform viewers about DAS.

    The Task Force constituted by Ministry of Information and Broadcasting (MIB) for Phase-II DAS has paved the way for the rollout of digital addressable system (DAS) II in 38 cities in India. The second phase of digitisation covers the one million plus cities across the country.

    The four metros – Mumbai, Delhi, and Kolkata – were part of the first phase of digitisation. Chennai which was also expected to go digital in the first phase has been caught in legal wrangle.

  • Sony’s Indian Idol Junior auditions open through app

    Sony’s Indian Idol Junior auditions open through app

    MUMBAI: Sony Entertainment Television has opened auditions for Indian Idol Juniors.

    Set is inviting singers in the age group of 5 – 15 years to give youngsters a platform to showcase their talent. Parents can now register their child online and upload their performance videos through the app to be shortlisted for an audition in front of the judges.

    The performance videos can also be shared on Twitter and Facebook using the Indian Idol Junior mobile app. To keep up with the action, the app will also feature top audition videos which can be shared with friends.

    With entertainment now increasingly being consumed online, Set sees this step as an exciting platform to engage participants and audiences with.

    MSM SVP – new media, business development and digital/syndication Nitesh Kripalani said, “We want talent from all over India to participate and take a shot at being the first Indian Idol Junior. Now any parent can download the application, and submit their child’s video entry, across all Android and Apple devices. The app will help people connect to the action in Indian Idol Junior and directly participate in the competition, all one click away.”

    The Indian Idol Junior app is available for download on Google Playstore and ITunes free of cost.

  • Sony bowls a fast one with ‘made for TV’ cricket

    Sony bowls a fast one with ‘made for TV’ cricket

    Ever thought of making an eminent cricketer dance with a click of a computer mouse or a phone call? Chucking them in and out of a one-day cricket match as and when one wished if he’s messing up on the field. That’s precisely what Sony Entertainment Television has promised to cricket buffs while announcing its entry into what CEO Kunal Dasgupta termed a new genre of television programming with cricket as its centrepiece.

     

    Close on the heels of Zee Telefilms announcing its entry into reality television with POW, Sony is brewing its own unique version of reality television centred around cricket, whose driving force would be a great level of interactivity with the viewing public.

     

    Something akin to the rolling substitutions in hockey, here the public would be able to decide who should be on and off the field during timeouts seems to be the general drift of what is being conceptualised.

     

    Bidding to dispel media talk that Sony was planning a new version of masala cricket a la Kerry Packer in the early eighties, Dasgupta said the matches would be held only during the off season. There was no question of taking on any national cricket boards by putting together rebel teams, Dasgupta said. He, however evinced the hope that the endeavour will “generate unparalleled entertainment for the cricket loving public so that the cricket establishment will recognise Sony’s innovation and contribution to the game.

     

    The programme is to be aired over a 10-15 day period per season over three seasons in a year live on MAX. It is aiming for a nationwide audience and says it is hopeful people would participate in this made for television cricket game. According to Dasgupta, they were working with a group of associates to develop an innovative, transparent “made for television” cricket format using the latest available technology. Subject to their availability, Sony was planning to rope in the best national and international cricketers, Dasgupta said.

     

    Dasgupta was unable to provide details of the format, who were the players who had signed on, or even when it would take off other than saying that it would be sometime in April or May.

     

    A problem Sony will have to get around is the problem of uplinking. Sony has no uplinking facility in India but uplinks from Singapore. For the live feel of viewer interactivity this will have to be addressed. Anand Desai, senior vice-president corporate development, who is responsible for the show, admitted as much and said they were working on it. Desai, however, gave a categorical assurance that the programme would be real time live.

     

    Referring to the interactive element of the game, Dasgupta said one of the top cricket portals would be hosting details on the match through which viewers could participate. Dasgupta admitted that Sony was entering uncharted territory with this effort but said it was worth a shot anyway.

  • Sony to spend Rs 3 bn on marketing Xperia; signs Katrina Kaif as brand ambassador

    MUMBAI: As its Xperia range of smartphones become critically important for Sony‘s business in India, the company plans to triple its marketing investment on the brand to Rs three billion in 2013-14.

    Sony India has roped in Bollywood actor Katrina Kaif as its brand ambassador for its Xperia range of Smartphones. The appointment of Kaif comes at a time when Xperia plans to magnify its presence. The actor and Sony have signed a two-year deal in this regard. Kaif will start endorsing the brand from March 2013.

    In addition to having Kaif as a centrepiece in the print and electronic advertisement campaign, Sony will also launch an outdoor campaign, enhance shop-front display, organise roadshows and use cinema and digital platforms.

    Sony India head marketing Tadato Kimura said, “We are looking to capture more of the youth market and believe Katrina is an adept choice as she is widely admired as a youth-icon. Her charismatic personality epitomises Xperia‘s ideology of being innovative, fun and stylish and makes her fit seamlessly into the brand. We welcome Katrina to the Sony family and we hope this association to be a phenomenal success.”

    Kaif said, “I am thrilled to represent a brand like Sony that I have been connected with as a consumer for many years from the time I got my first Walkman. And now with my association with Xperia, I look forward to explore the brand proposition even further.”