ITV

Tag: Sony

  • Sony back at no four; Star continues to lead the pack

    Sony back at no four; Star continues to lead the pack

    MUMBAI: The war for ‘the best among the rest‘ continues even as the top three positions see no change in week 36 of TAM TV ratings. In week 36, reality shows have worked wonders for most of the GECs.

    The best example is Sony‘s new reality show Kaun Banega Croreprati that has garnered 8,950 TVTs on a Friday and 8,460 TVTs on a Saturday. Sony which was at the fifth position last week has propped up to fourth position and witnessed a huge growth, recording 346,122 GVTs (291,074). Zee TV was the next highest gainer as it witnessed 410,774 GVTs (395,024) and occupies the number three slot.

    Star Plus continues to lead the pack by maintaining its stability and reported 494,732 GVTs (495,509). Not quite far is Colors which continues to maintain its number two position recording 452,851 GVTs (452,921).

    Sab, a sister channel of Sony goes back to the number five position as it rated 322,392 GVTs (319,158). Life OK is at sixth position this week with 276,290 GVTs (269,927).

    Back to the chart topper, Star Plus channel‘s popular show Diya aur Baati Hum saw a drop in its ratings and rated 9,765 TVTs (10,175). Another prime time show, Yeh Rishta Kya Kehlata Hai saw a slight rise taking its score to 7,261 TVTs (7,024). Pyar Ka Dard Hai reported 6,840 TVTs (6,515) and Saathiya registered 6,079 TVTs (6,127). Reality show Junior Master Chef lost its audiences witnessing a drop 2,370 TVTs (2,671).

    Colors‘ popular celebrity dance reality show Jhalak Dikhhla Jaa has grabbed attention of the viewers this week generating a huge growth 6,482 TVTs (5,979) on a Saturday and 7,568 TVTs (5,730) on a Sunday. Long running fiction series Balika Vadhu registered 5,912 TVTs (6,127), Madhubala – Ek Ishq Ek Junoon scored 4,847 TVTs (5,329) and Uttaran rated 4,450 TVTs (5,069). The comedy show Comedy Nights with Kapil is enjoying good attention of viewers generating 7,983 TVTs (7,072).

    Zee TV‘s reality dance show DID Super Moms witnessed drop in its viewership and rated 3,257 TVTs (4,653) on Saturday and 4,012 TVTs (4,490) on a Sunday. Its fictional offering Qubool Hai scored 6,380 TVTs (6,492). Pavitra Rishta generated 5,163 TVTs (5,078). It‘s long running series Sapne Suhane Ladakpan Ke scored 5,362 TVTs (4,785). The channel‘s historical show Jodha Akbar seems to attract audiences by its interesting track taking its tally to 7,259 TVTs (6,824). Drama series Do Dil Bandhe Ek Dori Se registered 5,946 TVTs (5,188).

    Fourth placed, Sony‘s long running crime series CID saw a healthy rise recording 5,941 TVTs (4,758) and Crime Petrol scored 3,418 TVTs (4,783). The channel‘s historical show Maharana Pratap generated 3,354 TVTs (2,993). Sony‘s Indian Idol Junior aired its grand finale on 8 September and reported 6,290 TVTs. Other fiction shows either held on to their viewership or dipped marginally during the week.

    Fifth placed Sab‘s fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 6,751 TVTs (7,094). Chidiya Ghar gets active this week when it scored 3,064 TVTs (2,777). Lapataganj reported 2,062 TVTs (2,093). Other fictional shows witnessed marginal rise and fall as well.

    Sixth placed, Life OK‘s top series Mahadev rated 2,511 TVTs (2,995). Do Dil Ek Jaan stood at 1,462 TVTs (1,721), Savdhan India rated 2,651 TVTs (2,271), whereas Shapath generated 3,339 TVTs (2,455) and Gustakh Dil rated 1,333 TVTs (1,372).

    Sahara One continues to be at the bottom scoring 28,742 GVTs (29,645).

    In the movie channel‘s genre: Zee Cinema reported 206,038 GVTs (246,750); Star Gold witnessed a fall with 176,904 GVTs (194,992) and Movies OK rated 105,357 GVTs (118,643). On the other hand, Max witnessed a drop with 179,760 GVTs (223,692).

    Well, it seems the GECs are having a good roller coaster ride. Let‘s see what is instore for the GECs in the coming weeks.

  • Nachiket Pantvaidya goes back home to Sony

    Nachiket Pantvaidya goes back home to Sony

    MUMBAI: It’s like a homecoming of sorts for senior television professional Nachiket Pantvaidya. Pantvaidya has reportedly put in his papers at Star India and will be joining Mulitscreen Media (Sony Entertaintment). He will be taking charge as the business head of the MSM Motion Pictures, which is a division of MSM. A formal announcement is expected next week sometime.

    MSM Motion Pictures has a slew of films planned under its banner over the next two years. Among these: Bajate Raho (already released) and Mango among others are lined up for release.
    Nachiket Pantvaidya will head the motion pictures division of MSM

    Last year, Star India had elevated Pantvaidya to head its flagship Hindi general entertainment channel Star Plus as its general manager. Prior to this, Pantvaidya was heading Star India’s Marathi GEC Star Pravah.

    Pantvaidya had joined Star Group in November 2009 as MD of Fox Television Studios India. Later he was moved to Star Pravah as EVP and GM.

    Prior to that, Pantvaidya has worked with Balaji Telefilms, BBC Worldwide, Disney and Sony Entertainment (now Multi Screen Media).

  • Sony back at no five; Star continues to lead the pack

    Sony back at no five; Star continues to lead the pack

    MUMBAI: The war for ‘the best among the rest’ continues even as the top three positions see no change in week 35 of TAM TV ratings. In week 35 of TAM TV ratings, most of the GECs saw a good amount of growth in its viewership. 

     Sab, a sister channel of Sony Entertainment Television maintains its stability on the number four spot with 319,158 GVTs (295,176). On the other hand, Sony which was at the sixth position last week props up to fifth position this week with no major difference in the ratings: recording 291,074 GVTs (292,684). Life OK is at sixth position this week with 269,927 GVTs (293188). 

    Star Plus continues to lead the pack when it witnessed a rise and reported 495,509 GVTs (470,197). Colors also saw growth in its ratings when it generated 452,921 GVTs (435,673). Zee TV holds the number three slot notching up 395,024 GVTs (377,685). Sahara One continues to be at the bottom scoring 29,645 GVTs (30,527).
    Let us take a look at the leader, Star Plus channel’s popular show Diya aur Baati Hum saw a huge rise in its ratings and rated 10,175 TVTs (9,483). Another prime time show, Yeh Rishta Kya Kehlata Hai saw a slight fall taking its score to 7,024 TVTs (7,124). Pyar Ka Dard Hai reported 6,515 TVTs (6,482) and Saathiya registered 6,127 TVTs (5,374). Reality show Junior Master Chef witnessed a drop and rated 2,671 TVTs (2,804).

    Zee TV‘s reality dance show DID Super Moms witnessed a huge drop in its viewership and rated 4,653 TVTs (5,664) on Saturday and 4,490 TVTs (5,635) on a Sunday. Its fictional offering Qubool Hai scored 6,492 TVTs (6,618). Pavitra Rishta generated 5,078 TVTs (4,990).  It’s long running series Sapne Suhane Ladakpan Ke scored 4,785 TVTs (4,361). The channel’s historical show Jodha Akbar seems to attract audiences by its interesting track taking its tally to 4,785 TVTs (4,361).
    Colors‘ popular celebrity dance reality show Jhalak Dikhhla Jaa is on the losing side this week when it generated 5,979 TVTs (6,869) on Saturday and increased marginally reporting 5,730 TVTs (5,540) on Sunday. Long running fiction series Balika Vadhu registered 6,127 TVTs (6,294), Madhubala – Ek Ishq Ek Junoon rated 5,329 TVTs (4,646) and Uttaran scored 5,069 TVTs (4,736). The comedy show Comedy Nights with Kapil seems to enjoy good viewerhip when it generated 7,072 TVTs (6,988).

    Fourth placed, Sab‘s fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 7,094 TVTs (7,048). Chidiya Ghar lost its audiences when it scored 2,777 TVTs (3,069). Lapataganj reported 2,093 TVTs (2,318). Other fictional shows witnessed marginal rise and fall as well.

    Fifth placed, Sony’s long running crime series CID scored 4,758 TVTs (5,061) and Crime Petrol saw a healthy rise when it rated 4,783 TVTs (3,500). On the other hand, Comedy Circus ke Ajoobe Mahabali maintained its stability and reported 3,070 TVTs (3,071). The channel‘s historical show Maharana Pratap generated 2,993 TVTs (3,068). Other fiction shows either held on to their viewership or dipped marginally during the week. Sony‘s Indian Idol Junior had a good viewership on Saturday and reported 4,751 TVTs (4,064) but lost its viewership when it rated 4,348 TVTs (4,617) on Sunday.

    Sixth placed, Life OK’s top series Mahadev rated 2,995 TVTs (3,020). Do Dil Ek Jaan stood at 1,721 TVTs (1,554), Savdhan India rated 2,271 TVTs (2,526), whereas Shapath generated 2,455 TVTs (3,330) and the new entrant Gustakh Dil rated 1,372 TVTs (1,238).

    In the movie channel‘s genre: Zee Cinema reported 246,750 GVTs (248,031); Star Gold witnessed a fall with 194,992 GVTs (207,543) and Movies OK rated 118,643 GVTs (131,215). On the other hand, Max witnessed a rise with 223,692 GVTs (218,449).

    Well, it seems the GECs are having a good roller coaster ride. Let’s see what is instore for the GECs in the coming weeks.

  • Sab back at No. four; beats Sony and Life OK

    Sab back at No. four; beats Sony and Life OK

    MUMBAI: The war for ‘the best among the rest’ continues even as the top three positions see no change in week 34 of TAM TV ratings. Sab, a sister channel of Sony Entertainment Television is back on the number four spot with 295,176 GVTs (293,433).

    As reported earlier by indiantelevision.com, Sab EVP and business head Anooj Kapoor had said that before digitalisation happened the channel couldn‘t place itself where top three or four GECs could. However, now the channel falls in the GEC cluster and its sampling is bound to only soar up.

    In week 34, all the Hindi GECs have witnessed a drop in ratings. While Star Plus retains its number one position even after losing 19,495 TVTs taking its tally to 470,197 GVTs (489,692). Colors shed 20,741 TVTs and reported 435,673 GVTs (456,414), still maintaining its number two position.

    Zee TV lost 37,821 TVTs and scored 377,685 GVTs (415,506), holding the number three spot. Life OK surpassed Sony and reported 293,188 GVTs (303,478), whereas on the other hand coming in at number six – Sony generated 292,684 GVTs (349,377).

    Coming back to the leader Star Plus, Diya aur Baati Hum saw a fall in its ratings and rated 9,483 TVTs (11,166). Another prime time show, Yeh Rishta Kya Kehlata Hai saw a slight fall in its reach taking its score to 7,124 TVTs (7,284). Pyar Ka Dard Hai reported 6,482 TVTs (6,503) and Saathiya registered 5,374 TVTs (5,949). New reality show Junior Master Chef witnessed a huge fall and rated 2,804 TVTs (4,277).

    Colors‘ popular celebrity dance reality show Jhalak Dikhhla Jaa is on the winning side this week when it generated 6,869 TVTs (5,826) on Saturday and lost its ratings 5,540 TVTs (5,047) on Sunday. Long running fiction series Balika Vadhu registered 6,294 TVTs (6,276),Madhubala – Ek Ishq Ek Junoon rated 4,646 TVTs (4,304) and Uttaran scored 4,736 TVTs (4,839). The comedy show Comedy Nights with Kapil saw a marginal rise and generated 6,988 TVTs (6,847).

    Zee TV‘s reality dance show DID Super Moms rated 5,664 TVTs (5,893) on Saturday and notched up 5,635 TVTs (5,498) on a Sunday. Its fictional offering Do Dil Bandhe Ek Dori Senoticed 4,435 TVTs (5,341). Its Qubool Hai scored 6,618 TVTs (7,435). Pavitra Rishtagenerated 4,990 TVTs (4,959). The historical show Jodha Akbar observed a drop scoring 5,896 TVTs (6,011).

    Fourth placed, Sab‘s fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 7,048 TVTs (7,070). Chidiya Ghar lost its audiences and scored 3,069 TVTs (3,262). Lapataganj reported 2,318 TVTs (1,941). Other fictional shows witnessed marginal rise and fall as well.

    Fifth placed, Life OK’s top series Mahadev rated 3,020 TVTs (3,426). Do Dil Ek Jaan stood at 1,554 TVTs (1,721), Savdhan India rated 2,526 TVTs (2,653), whereas Shapath generated 3,330 TVTs (3,352) and the new entrant Gustakh Dil rated 1,238 TVTs (1,624).

    Sixth placed, Sony’s long running crime series CID scored 5,061 TVTs (5,210) and Crime Petrol saw a slight fall when it rated 3,500 TVTs (3,815). On the other hand, Comedy Circus ke Ajoobe Mahabali witnessed a rise 3,071 TVTs (2,482). The channel‘s historical showMaharana Pratap managed to remain close to its last week‘s ratings, generating 3,068 TVTs (3,028). Other fiction shows either held on to their viewership or dipped marginally during the week. Sony‘s Indian Idol Junior had a good viewership on Saturday and reported 4,064 TVTs (4,529) while it reported 4,617 TVTs (4,279) on Sunday.

    Sahara One continues to remain in the bottom scoring 30,527 TVTs (34,398).

    In the movie channel‘s genre: Zee Cinema saw a fall, reporting 248,031 GVTs (252,322); Star Gold witnessed a fall with 207,543 GVTs (215,873) and Movies OK rated 131,215 GVTs (137,781). On the other hand, Max witnessed a rise with 218,449 GVTs (213,437).

    Let’s wait and watch, how the GECs fare in the coming weeks!

  • One Alliance vs Hathway: Viewers are at loss

    One Alliance vs Hathway: Viewers are at loss

    MUMBAI: From the past couple of weeks, the One Alliance channels are not being aired on Hathway.

     

    The channels – Sony, Sab, Max, Six, Mix, AXN, Pix, TLC, Discovery Channel, Discovery Turbo, Animal Planet, Discovery kids, Sony Aath, Aaj Tak, Tez, Headlines Today, Max HD, Discovery HD world, Sony Six HD – are not being televised.

     

    The reason given as per the ticker scrolling on Sony channel which is playing on a higher LCN (Logical Channel Number) is non-payment of dues and failure of renewal of agreement.

     

    When indiantelevision.com approached the cable network as well as the aggregator, both seemed reluctant in solving the matter and discarding the issue by saying, “It happens every now and then. So, hence, is no big deal.”

     

    The two might not be affected by the conflict, but the viewers are of course the victims in this.

     

    A resident from Kandivali (West) says, “Every evening, once I am back from office, I like to watch the debate on Times Now. But now without any prior notice, the channel has been taken off. Why should we suffer when we pay our cable bills on time?”

     

    On the similar line, another Hathway customer angrily says, “Even after calling the local cable guy a hundred times, I did not get the answer why did it happen and when will the channels be back. I was just informed that one channel (Sony) has been shifted to another channel number.”

     

    A lot of viewers complained about such occurrences time and now and wondered if shifting to a DTH or another cable was better.

     

    All we can say is that in someone’s loss, would be someone else’s gain. Are the DTH operators listening?

  • Expanding the Film and Television Industry’s Horizon, 23 years and counting

    Expanding the Film and Television Industry’s Horizon, 23 years and counting

    MUMBAI: Saicom Trade Fairs & Exhibitions Pvt Ltd is pleased to announce that the 23rd chapter of the Broadcast India 2013 will be held from October 9 -11, 2013 at the Bombay Exhibition Centre, Goregaon (East), Mumbai. A 2 day Conference will be held on October 9 and 10, 2013 at the same venue.

    As an added attraction, this year, Broadcast India along with RED bring you REDucation a workshop focused on hands-on learning with RED Digital Cinema camera packages (DRAGON, EPIC, SCARLET). Learn, shoot and review 4K footage on the big screen each day in the large 200+ sq mt. REDucation theatre.

    Broadcast India 2013 is the country’s biggest and the most comprehensive platform for the broadcast, film and entertainment industry which promises to bring to you the very best for all there is to do with Broadcast, Film, Audio, Radio from its content creation to its management and delivery.

    The show will be host to 35 participating countries and to over 550 companies, 30 of them exhibiting at the show for the first time. Panasonic, Sony, Blackmagic Design, Harris, GoPro, Grass Valley, ARRI, AJA Video Systems, Autodesk, Adobe, Canon, Datavideo, Wasp3D, Ross Video, Yamaha, Harman, RCS, Carl Zeiss and Shure, to name a few, will showcase their state-of-the-art equipment and cutting-edge technology. The other attractions are the new Pavilions of Korea and UK apart from the Bavarian Pavilion, all representing their respective countries.

    As promises go, at the very least we will be introduced to an enlightened environment that will challenge the very way we look at broadcast and entertainment.
    For more information, please visit www.broadcastindiashow.com

  • Expanding the Film and Television Industry’s Horizon, 23 years and counting

    Expanding the Film and Television Industry’s Horizon, 23 years and counting

    MUMBAI: Saicom Trade Fairs & Exhibitions Pvt Ltd is pleased to announce that the 23rd chapter of the Broadcast India 2013 will be held from October 9 -11, 2013 at the Bombay Exhibition Centre, Goregaon (East), Mumbai. A 2 day Conference will be held on October 9 and 10, 2013 at the same venue.

    As an added attraction, this year, Broadcast India along with RED bring you REDucation a workshop focused on hands-on learning with RED Digital Cinema camera packages (DRAGON, EPIC, SCARLET). Learn, shoot and review 4K footage on the big screen each day in the large 200+ sq mt. REDucation theatre.

    Broadcast India 2013 is the country’s biggest and the most comprehensive platform for the broadcast, film and entertainment industry which promises to bring to you the very best for all there is to do with Broadcast, Film, Audio, Radio from its content creation to its management and delivery.

    The show will be host to 35 participating countries and to over 550 companies, 30 of them exhibiting at the show for the first time. Panasonic, Sony, Blackmagic Design, Harris, GoPro, Grass Valley, ARRI, AJA Video Systems, Autodesk, Adobe, Canon, Datavideo, Wasp3D, Ross Video, Yamaha, Harman, RCS, Carl Zeiss and Shure, to name a few, will showcase their state-of-the-art equipment and cutting-edge technology. The other attractions are the new Pavilions of Korea and UK apart from the Bavarian Pavilion, all representing their respective countries.

    As promises go, at the very least we will be introduced to an enlightened environment that will challenge the very way we look at broadcast and entertainment.

  • Sony highest gainer in week 33, Life OK back to five

    Sony highest gainer in week 33, Life OK back to five

    MUMBAI: In the week 33 of TAM TV ratings, Hindi GECs seems to be in a shuffle mood. Unlike last week, where Life OK had surpassed Sony and Sab, this week Life OK is back to its fifth position.

    Sony is the highest gainer this week as it added 48,804 TVTs (Television Viewership in thousands) taking its cumulative to 349,377 GVTs (Gross Viewership in thousands) (300,573 last week). Viacom18 Group’s mainstay Colors was the next highest gainer holding on to the number two slot adding 18,648 TVTs taking its tally to 456,414 GVTs (437,766).

    Other GECs have seen a fall in their GVTs. Though Star Plus continues to be the leader and has maintained its stability as it reported 489,692 GVTs (505,715), Zee TV holds number three slot and registered 415,506 GVTs (424,270). While, Life OK who was the highest gainer last week, it witnessed a drop to report 303,478 GVTs (315,728). Sab remains stagnant at 293,433 GVTs (298,326).

    Coming back to the leader Star Plus, Diya aur Baati Hum proved to be the star yet again and as it rated 11,166 TVTs (10,356). Another prime time show, Yeh Rishta Kya Kehlata Hai saw a huge rise in its reach taking its score to 7,284 TVTs (6,542). Pyar Ka Dard Hai fared well with 6,503 TVTs (6,233) and Saathiya registered 5,949 TVTs (5,525). A special event named Saath Hai Hum Uttarakhand that aired on 15 August didn’t fare too well and rated 1,107 TVT. New reality show Junior Master Chef saw a good start as it rated 4,277 TVT.

    Colors‘ popular celebrity dance reality show Jhalak Dikhhla Jaa is on the winning side this week when it generated 5,826 TVTs (5,299) on Saturday and 5,047 TVTs (4,503) on Sunday. Long running fiction series Balika Vadhu witnessed a drop and scoring 6,276 TVTs (6,644),Madhubala – Ek Ishq Ek Junoon rated 4,304 TVTs (4,396) and Uttaran scored 4,839 TVTs (4,508). The comedy show Comedy Nights with Kapil saw a marginal rise and generated 6,847 TVTs (6,831). The new entrant on the channel Mrs Pammi Pyarelal witnessed a fall as it rated 1,575 TVTs (1,766).

    Zee TV‘s reality dance show DID Super Moms with its outstanding performances notched up and rated 5,893 TVTs (5,551) on Saturday and 5,498 TVTs (4,349) on a Sunday. Its new showDo Dil Bandhe Ek Dori Se started off well with 5,341 TVT. Its fictional offering Qubool Hai saw a rise and rated 7,435 TVTs (7,188). Sapne Suhane Ladakpan Ke registered a slight rise taking its score to 4,386 TVTs (4,332). The historical show Jodha Akbar observed a huge growth scoring 6,011 TVTs (5,547).

    Fourth placed, Sony Entertainment Television‘s long running crime series CID scored 5,210 TVTs (5,177) and Crime Petrol saw a slight fall when it rated 3,815 TVTs (3,859). On the other hand, Comedy Circus ke Ajoobe Mahabali witnessed a dropdown 2,482 TVTs (2,816). The channel‘s historical show Maharana Pratap managed to remain close to its last week‘s ratings, generating 3,028 TVTs (3,139). Other fiction shows either held on to their viewership or dipped marginally during the week. Sony‘s Indian Idol Junior had a good viewership on Saturday reporting 4,529 TVTs (4,351), but seems to lose its audiences on Sunday scoring 4,279 TVTs (4,602). Its new entrant Jee Le Zara scored 2,620 TVTs on the starting day i.e 15 August.

    Fifth placed, Life OK’s top series Mahadev rated 3,426 TVTs (3,493). Do Dil Ek Jaan scored 1,721 TVTs (1,783), Savdhan India rated 2,653 TVTs (2,867), Shapath saw a rise with 3,352 TVTs (3,088) and the new entrant Gustakh Dil rated 1,624 TVTs (1,884).

    Sixth placed, Sab‘s top chart fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 7,070 TVTs (7,032). Chidiya Ghar lost its audiences and scored 3,262 TVTs (3,412). Jeanie Aur Juju saw a fall when it reported 2,049 TVTs (2,490). Other fictional shows witnessed marginal rise and fall as well.

    Sahara One continues to remain in the bottom scoring 34,398 TVTs (32,326). 
    In the movie channel‘s genre: Zee Cinema saw a rise, reporting 252,322 GVTs (228,837); Star Gold witnessed a fall with 215,873 GVTs (219,247) and Movies OK saw slight improvement and rated 137,781 GVTs (122,304). On the other hand, Max reported 213,437 GVTs (232,253).

    Let‘s wait and watch, how the channels fare in the coming week…

  • Sony’s romantic gamble with the 9:30 pm slot

    Sony’s romantic gamble with the 9:30 pm slot

    MUMBAI: From 9:30 pm onwards this independence day, Sony Entertainment Television has ambitions to gives to its viewers a breath of fresh air. How? Well! One, the channel launches its new series Kehta Hai Dil…Jee Le Zara and two through this show, it brings back the queen of romance on TV, Sangeeta Ghosh.

    “Sony stands for hope, aspirations and happiness and so does the show,” says SET chief operating officer N.P Singh. Sony which aims at strengthening its fiction genre is continuously looking at fresh concepts. “We were looking for content which was different and we came across this. It was relatable and real, like most of our shows. It is a kind of story that you will see Sony doing,” he adds.

    Kehta Hai Dil…Jee Le Zara is a story of Saanchi who is modern yet traditional. “It is a simple concept and has evolved very much from everyday stories. Today, for a lot of women, marriage may not be the first preference,” says Rose Audio Visuals producer Shristhi Arya, who is known for doing off beat and sophisticated soaps like Lipstick, Guns and Roses, Remix, Kabhi Haan Kabhi Na and Twinkle Beauty Parlour.

    “With increasing aspirations, both love and marriage are pushed aside. Also the fact that a lot of interaction takes place among colleagues who are of different age groups, falling in love with a younger man is easier,” says Arya explaining the storyline. Arya feels that television has the responsibility to reflect the sign of the times “And this is a sign of ‘A’ particular zone of people,” she adds.
    Sony stands for hope, aspirations and happiness and so does the show, says N.P Singh

    The show will be replacing Parvarish which currently runs in the 9:30 pm slot. “Parvarish has been on air for the past two years and has had a successful tenure. The time was right to replace it with a newer and fresher show,” informs Sony EVP & business head Sneha Rajani. Apparently, both the channel and the producer feel that the new show’s storyline has a fit with the aspirational needs of the core Sony viewer. “Through Sony I have got a platform which has the exact audience that I am looking for my soap,” informs Arya.

     

    The story is about a family living in the beautiful hill station of Panchgani. “It was the script that excited me the most. It is a simple story of simple characters and this is what got me to direct the soap,” reveals show director Siddharth Sengupta who has earlier helmed dramas like Balika Vadhu and Ek Chabhi Pados Mein.

    The crew which started filming in end-July has recreated the feel of Panchgani in Film City located in Goregaon in Mumbai. “We are shooting 12-13 hours daily and have currently shot approximately six episodes. We need to build a bank, because once the show goes on air we will be only meeting deadlines,” reveals Sengupta.
    Shristhi Arya feels that television has the responsibility to reflect the sign of the times we are in

    The main protagonists are Sangeeta Ghosh (Des Mein Niklla Hoga Chand fame) and Ruslaan Mumtaz who made his debut in Bollywood through Mera Pehla Pehla Pyaar. While Ghosh plays Saanchi, Mumtaz will be seen as Dhruv. The other characters are Sulabha Deshpande and Meenakshi Sethi, who will play the two grandmothers, Delnaz Irani who plays Dilshad, Nabeel Ahmed will be seen as Advait and Priyanka Sidana will be seen as Prachi. The story has been written by Niranjan Iyengar and the screenplay and dialogues are by Arjun and Purva respectively. The main sponsor for the show is L’oreal Paris Total Repair 5.

    Sony is using a 360 degree marketing campaign to lure in audiences to the channel. The channel has appointed MOMS Outdoor Media Solutions for managing OOH activities. “We will be marketing the show on TV, radio, print, digital and also hoardings,” informs Rajani. The channel has shot three promos and also shot three to four countdown promos, which are airing currently. Apart from this, the marketing campaign will also involve a print ad on the day the show goes on air.
    The show is a clutter breaker, says Sneha Rajani

    The show will face stern competition from Yeh Rishta Kya Kehlata Hai on Star Plus, Qubool Hai on Zee TV and Na Bole Tum Na Maine Kuchh Kaha: Season 2 on Colors. Does Sony have any strategy to deal with this competition, answers Singh, “Well, competition is a reality. Within the very aggressive competitive market, you have to differentiate the niche. Sony in its last 17 years has always run shows which are different from the rest and that has set us apart and we continue to follow that strategy.”

    With reality shows working better for Sony, why add another fiction soap in the already cluttered fiction genre? Says Rajani, “We consciously decided two years back to focus more on fiction shows. We had gone a little weak in capturing viewers in the fiction space and so decided to focus more on the fiction genre.”

    “Also we currently have two reality shows Indian Idol Junior and Comedy Circus running on our channel. Kaun Banega Crorepati will also hit TV screens soon. All this leaves us with no space for any more reality shows,” she adds.

    So what’s new in the soap that will help it get good TVTs? “It is a clutter breaker. From the time the promos went up, I have been receiving messages from people who can relate to this story. It is not drama, but the journey of an independent, yet responsible woman,” comments Rajani.

    “Fiction today is the mainstay for every GEC. People want to see fresh content. Now how well the programme does depends on its content and whether it has been able to add some freshness to it. If it can engage its audiences, it will surely do well,” says Madison Media Group, Bangalore COO Dinesh Rathore.

    The channel will soon see a row of new soaps replacing the current ones. But for this slot, it is surely placing a big bet that viewers will bite. Will keeping the show simple for people to believe in it, help the channel record increased TVTs? With the channel falling off to the fifth position in this general entertainment channel space, Sony must surely be praying it will.

  • NHK World TV live on Opera TV store app platform

    NHK World TV live on Opera TV store app platform

    NEW DELHI: NHK World TV, the 24/7 English-language channel for Japan’s largest broadcaster NHK, is now live on the Opera TV store app platform, enabling viewers to live-stream the station’s huge selection of entertainment content.

    From the free NHK World TV app on their connected TVs, audiences can reach news, documentaries, music, cooking programs, fashion trends, technology insights and much more from Japan, Asia and the rest of the globe.

    The Opera TV store, by Opera Software, brings viewers a rich variety of HTML5-based apps tailor-made for Smart TV. In addition to NHK World TV, the Opera TV store also offers apps for video, music, games, social media, news and utilities.

    “The world truly is flattening when premium regional broadcasters like NHK give viewers anywhere in the world more choice of exciting on-demand content,” said Opera Software TV & Devices senior vice-president Aneesh Rajaram. “NHK is extremely savvy with seeing the potential of early technology trends, and viewers will agree that its app adds even more engaging and entertaining content to the Opera TV Store.”

    The Opera TV Store is an HTML5-based app platform that gives users a rich selection of entertaining apps. It has already launched globally on Smart TVs and Blu-ray Disc players from Sony and TCL, and has also been selected by Humax, Hisense and MediaTek.

    The Opera ecosystem spans more than just the Opera TV Store, with the Opera browser and Opera Devices SDK powering the web experience on tens of millions of devices, including those made by Sony, Samsung, Philips, TCL, Sharp, Loewe, Boxee, Freesat+, Vestel and Altech.