ITV

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  • BARC ratings: Life OK moves to third spot, Zee TV dips to fourth

    BARC ratings: Life OK moves to third spot, Zee TV dips to fourth

    MUMBAI: In week 18 of BARC ratings, sourced from BARC subscribers, the Hindi GECs have seen a major decline in ratings.

     

    As per the household data, Star Plus continues to be at the numero uno with 501 GRPs in week 18, a decline from 522 GRPs last week.

     

    Colors is at number two with 416 GRPs with no change from last week.

     

    At the third position stands Life OK with 332 GRPs, which saw a decline from 377 GRPs last week.

     

    Zee TV slipped to the fourth spot with 309 GRPs in week 18, a decline from 348 GRPs last week.

     

    Sab is at number five with 196 GRPs, which is a substantial decline from 239 GRPs last week.

     

    Sony is at number six with 186 GRPs, a decline from 223 GRPs last week.

     

    &TV also witnessed a decline at number seven with 99 GRPs this week, as compared to last week’s 100 GRPs.

  • TAM week 18: Star Plus, Life OK only gainers amongst GECs

    TAM week 18: Star Plus, Life OK only gainers amongst GECs

    MUMBAI: TAM’s (Television Audience Measurement) week 18 data for HSM (Hindi Speaking Market) signifies continuous dominance of Star Plus in the GEC segment as the general entertainment channel sat comfortably in both household and individual category with 565 and 239 GRPs respectively.

     

    Second placed Viacom 18’s Colors witnessed a dip in both household and individual category as it registered 458 GRPsand 198 GRPs in respective categories.  

     

    Sony Sab and Life OK made headlines in recent past for the close competition between them. However, in week 18, Life OK successfully registered more eyeballs than Sab. With 328 GRPsand 138 GRPs in Household and Individual category respectively Life OK followed Zee TV at the fourth place while decline in ratings pushed Sab to the fifth berth.

     

    Decline was also witnessed in the ratings of newly launched &TV as it secured 113GRPs and 50 GRPs in the respective categories.

     

    Overall in the GEC sector, only Star India’s Life OK and Star Plus managed to secure growth in the ratings while others saw a substantial decline.

     

    TAM ratings for News sector placed CNN – IBN in the pole position over Times Now and NDTV 24/7 in the English News category as per All India data collection. On the other hand, the Hindi category saw clear dominance of AajTak in both household and individual category. ABP and India TV followed AajTak at second and third place respectively in the Hindi Speaking Market.

     

    The sports sector was led by Multi Screen Media’s (MSM) Sony Six with 137 GRPsand 63 GRPs in the household and individual category respectively. Ten Sports and Star Sports 1 followed in the second and third spot.

     

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  • BARC resolves issue with MIB; Zee gains big in second week ratings

    BARC resolves issue with MIB; Zee gains big in second week ratings

    MUMBAI: The Broadcast Audience Research Council (BARC) has resolved its pending issue with the Ministry of Information and Broadcasting (MIB) and has released the second set of television ratings data on schedule.

     

    Early this week, the MIB had sent a letter asking BARC to not release data till it completes its registration formalities.

     

    It may be recalled that BARC released the first set of data on 29 April, 2015 and had scheduled the release of its weekly ratings every Wednesday.

     

    As per the ratings data for Week 17 (25 April – 1 May), there has been no change in the pecking order of the Hindi general entertainment channels (GECs)for HSM, 1L+ HHs.

     

    Star Plus strengthened its leadership position with 518 GRPs, up from 490 GRPs last week. Though Colors witnessed a drop in the viewership, the channel continued its stranglehold on the second spot with 413 GRPs, down from 438 GRPs last week. Life OK sustained its healthy position at number three with 374 GRPs, up from 363 GRPs the previous week.

     

    This week, Zee TV was the most watched channel, adding 40 GRPs and fetched 348 GRPs, up from last week 308 GRPs. However, despite being the biggest gainer in terms of viewership this week, the channel continued to occupy the fourth spot.

     

    At number five, Sab recorded 235 GRPs, down from 259 GRPs last week. Sony Entertainment Television (SET) continued to ride at the bottom of the chart with 221 GRPs, down from 234 GRPs. Last but not the least, &TV at number seven, noted 99 GRPs, down from 107 GRPs.

  • TAM week 17 proves damp squib for channels, Pal & Epic see marginal gain

    TAM week 17 proves damp squib for channels, Pal & Epic see marginal gain

    MUMBAI: On 28 April, the existing ratings body TAM (Television Audience Measurement) released its first data for Hindi general entertainment channels (GECs), indicating the disparity between household and individual data in the HSM without LC1 markets.

    Today, the measurement body released its week 17 data (19 – 25 April, 2015) on household and individual level in the HSM without LC1 markets.

    The new TAM data doesn’t spell good news for Hindi GECs as all the channels witnessed a drop in viewership.

    Continuing with its numero uno position, Star Plus led the chart with 549 GRPs, down from 634 GRPs on a household level. On an individual level, it scored 227 GRPs as compared to 261 GRPs in week 16.

    On a household level, Colors occupied the second spot with 471 GRPs, down from 484 GRPs. On an individual level, the channel observed a marginal drop from 204 GRPs to 202 GRPs in week 17.

    Zee TV too lost some eyeballs and sat at the third slot with 368 GRPs, down from 399 GRPs on a household level and 161 GRPs, down from 172 GRPs on an individual level.

    Life OK was at the fourth position with 314 GRPs, down from 338 GRPs on a household level and garnered 128 GRPs, down from 134 GRPs on an individual level.

    On a household level, Sab secured at number five noted 278 GRPs, down from 299 GRPs and 127 GRPs, down from 137 GRPs on an individual level. 

    Amongst the old players, Sony stood at the bottom of the chart with 247 GRPs, down from 259 GRPs on a household level and with a marginal difference on an individual level scored 111 GRPs, down from 113 GRPs.

    &TV too dropped from 121 GRPs to 119 GRPs on a household level but remained stable at 51 GRPs on an individual level.

    Sony Pal was the only channel to see a gain and registered 49 GRPs, up from 46 GRPs on a household level and delivered 23 GRPs, up from 20 GRPs on an individual level.

    Epic too witnessed an upward swing and recorded 15 GRPs, up from 11 GRPs on a household level and 6 GRPs, up from 4 GRPs on an individual level.

  • Sab topples Life OK in individual ratings: TAM

    Sab topples Life OK in individual ratings: TAM

    MUMBAI: While the Broadcast Audience Research Council (BARC) India rolled out its first set of new television ratings on 29 April, the existing ratings body TAM (Television Audience Measurement) released its data for Hindi general entertainment channels (GECS) during week 15 (5 – 11 April) and week 16 (12 – 18 April).

     

    The data indicates the difference between household and individual data in Hindi speaking markets (HSM) without LC1 markets. On CS Household level, Star Plus dominates the chart with 672 GRPs followed by Colors at number two with 483 GRPs. Zee TV stood at number three with 401 GRPs followed by Life OK with 336 GRPs.

     

    Sab at number five recorded 313 GRPs, whereas Sony Entertainment Television (SET) remained at the bottom of the chart with 255 GRPs. The newest Hindi general entertainment channel &TV noted 114 GRPs.

     

    On the CS 4+ individual front, Star Plus continued to lead with 276 GRPs followed by Colors with 203 GRPs, whereas Zee TV recorded 174 GRPs.

     

    An interesting thing to note here was that while Life OK scored more than Sab in terms of household ratings for the two weeks, the latter managed to get more ratings when it came to individual ratings. In household ratings, Life OK scored 336 GRPs while Sab TV scored 313 GRPs, however in individual ratings Sab TV fared better as it scored 141 GRPs in comparison to Life OK’s 135 GRPs.

  • BARC India rolls out debut television ratings data

    BARC India rolls out debut television ratings data

    MUMBAI: The Indian broadcast industry finally has a new ratings system as Broadcast Audience Research Council (BARC) India rolled out its debut television ratings data today (29 April, 2015).

     

    According to data sourced from BARC subscribers of week 16 (18 April – 24 April, which is the first week for BARC data) for CS 4+, HSM markets, general entertainment channel (GEC) Star Plus led the chart with 495 GRPs followed by Colors with 441 GRPs.

     

    In week 16, Zee TV’s loss was Life OK’s gain. Life OK grabbed the third spot with 366 GRPs while Zee TV dropped to the fourth position with 311 GRPs.

     

    Sab stood at the fifth position with 262 GRPs, leaving Sony Entertainment Television (SET) at the bottom rung of the ladder with 234 GRPs.

     

    On the other hand, &TV reported 107 GRPs, whereas Sony Pal garnered 40 GRPs.

  • Sony to embellish ‘Hanuman’ with VFX and stunts

    Sony to embellish ‘Hanuman’ with VFX and stunts

    MUMBAI: Taking a cue from the popularity of mythological shows on the small screen, Multi Screen Media’s (MSM) general entertainment channel Sony Entertainment Television is all set to roll out a show on Hanuman.

     

    With an emphasis on the creative aspect, Sankat Mochan Mahabali Hanuman will showcase Hanuman’s unique voyage in a manner, which is hitherto untapped. The channel, along with the production house Contiloe Productions, will be using state of the art visual effects and stunts to give the show a larger than life look and feel.

     

    Contiloe Productions CEO Abhimanyu Singh said, “Contiloe has always experimented with multiple genres. This would be our first mythological show and we are pretty excited about it. The show will project the tale of the Hanuman ji from his childhood. We will be using state of the art visual effects and stunts to tell this great tale of Sankat Mochan Mahabali Hanuman. I hope the audience enjoys the show as much as we have while creating it.”

     

    The show will go on air from 4 May, 2015 and will air from Monday to Friday at 8 pm. 

     

    SET India senior vice president and marketing head Gaurav Seth said that Indian viewers would be treated with extensive visual effects and high technological developments. “In this series we will show a number of never seen before imagery of Hanuman and large scale of visual effects to make the end product look as allusive as possible. It will be a larger than life avatar of Hanuman and that makes the series interesting. We cannot change the concept as Hanuman is a mythological character but we added whatever we could to make it a worthy experience for viewers,” Seth said.

     

    Sony has backed the launch of Sankat Mochan Mahabali Hanuman with innovative marketing activities. “We have organised a drone that will fly Hanuman in 12 cities across the Hindi speaking territory. This is something that we are doing for the first time and is witnessing success so far. In the 12 cities, we take a busy location and fly Hanuman with the help of a drone and people gather to enjoy the sight. Besides that, we have built huge creatives of Hanuman in various cities. We also constructed a mobile friendly interactive website to connect with people and are also distributing the Hanuman Chalisa in different temples. Besides the normal marketing activities, these are the extra efforts that we put for Hanuman,” informs Seth.

     

    With Leo Burnett as the creative agency on board, Sony ran the outdoor campaigns in 35 cities across the Hindi Speaking Market.

     

    The entire show will be reverberating around courage, power and faith, which are few words synonymous with the mighty Hindu God, Hanuman.

     

    Sony Entertainment Television senior executive vice president and business head Nachiket Pantvaidya said, “We, at Sony Entertainment Television, would like to bring a mix of various genres to our viewers. We feel that adding the mythology genre to our offering, completes the channel and we are happy to present the story of Lord Hanuman in a very unique format to our viewers. The show explores a mix of untold and popular mythology around Lord Hanuman, in a never seen before format, with mindblowing visuals and powerhouse performances. We are delighted to collaborate with Contiloe Productions once again, with whom we have tasted phenomenal success with the show Bharat Ka Veer Putra Maharana Pratap. We are confident that Sankat Mochan Mahabali Hanuman will set a new benchmark on how mythological shows are presented on television.”

     

    Sankat Mochan Mahabali Hanuman will see Nirbhay Wadhwa as Lord Hanuman.

  • Life OK and Sony the only gainers in week 16

    Life OK and Sony the only gainers in week 16

    MUMBAI: It was a ‘cold’ week for Hindi general entertainment channels (GECs) with most of the channels witnessing a drop in its viewership. In week 16 of TAM TV ratings, Life OK and Sony Entertainment Television (SET) were the only gainers.

     

    Life OK moves back to the fourth position with 288,556 GVTs, up from 287,837 GVTs. Despite a rise, Sony continues to stay put at the bottom position with 231,751 GVTs, up from 221,219 GVTs.

     

    Amongst the newbies, &TV too saw a significant growth and recorded 98,588 GVTs, up from 88,321 GVTs.

     

    Talking about the losers, Star Plus continued to lead the chart with 545,047 GVTs, down from 601,567 GVTs. Colors continued its stability at number two with 404,374 GVTs, down from 409,767 GVTs.

     

    Zee TV, at number three, registered 377,939 GVTs, down from 388,914 GVTs, whereas Sab stayed happy at number five with 271,638 GVTs, down from 295,542 GVTs.

  • IPL Season 8’s growth has been unprecedented: Rohit Gupta

    IPL Season 8’s growth has been unprecedented: Rohit Gupta

    MUMBAI: The eighth edition of the Indian Premier League (IPL) has offered all that it is known for – full houses, power packed performances and nail-biting last over match finishes.

     

    While the million dollar league offers a lot of players a chance to showcase their prowess, it also offers brands a platform that promises to multiply their reach and visibility. While Amazon India has upped itself as a presenting sponsor, brands like Hero Moto Corp, Cardekho.com and Vimal Pan Masala are debutants.

     

    Official broadcaster Multi Screen Media (MSM) started the eighth edition with a packed ad inventory. When queried as to whether there was a possibility of new brands coming on board, MSM president Rohit Gupta said, “We have an absolutely packed inventory and there is no room for new brands to explore the option this year.”

     

    It may be recalled that Sony, in association with BCCI, took an initiative to give on-ground experience to spectators who could not make it to the stadiums with Pepsi IPL Fan Park. Terming the initiative a huge success, Gupta said, “Fan Park was a joint initiative to make spectators feel more engaged. IPL is an event of happiness and joy, which can only come with mass gathering in India and Fan Park is the platform, which caters to that need of followers. There is no motive behind monetising or putting ads in Fan Parks. It’s just a joint initiative to give audience an enhanced experience.”

     

    As the television industry goes through a rating dull phase due to unavailability of official records, Pepsi IPL season 8’s reach and viewership figures cannot be determined. Not the one to be perturbed by it, Gupta opined, “There is no problem with the non-availability of ratings. We have social media analysis, which signifies much more engagement. Not only that, IPL always offers something new and extraordinary and fans closely follow the tournament.”

     

    On the response so far, he said, “The growth has been unprecedented so far and by the end of the tournament, we will have one of the best IPL in its history. All the advertisers are happy with the progress so far and that certainly makes me happy.” 

     

    IPL in its history. All the advertisers are happy with the progress so far and that certainly makes me happy.”

     

     

     

  • TAM TV Ratings: Sab moves to fourth position as Life OK topples

    TAM TV Ratings: Sab moves to fourth position as Life OK topples

    MUMBAI: Amidst speculations of a ratings dark period, the weekly TAM TV ratings have been rolled out. While Star Plus continues to rule the ratings ladder in week 15 of TAM TV ratings, the channel has seen a significant drop in its ratings along with the others.

     

    Star Plus in week 15 of TAM TV ratings scored 601567 GVTs down from the 633437 GVTs it recorded in week 14.

     

    Colors continues its strong hold at number two, even though it fell by 6719 GVTs in week 15 recording 409767 GVTs. The channel had received 416486 GVTs in the previous week.

     

    Positioned third, Zee TV registered 388914 GVTS, down from 405532 GVTs in week 14.

     

    Multi Screen Media’s comedy channel Sab has seen an improvement, as it jumped to the fourth position in the rankings chart. The channel bagged 295542 GVTs, down from 325559 GVTs that it scored in week 14.

                            

    Life OK, on the fifth position, recorded 287837 GVTs in week 15, down from 301685 GVTs in week 14.

     

    Sony Entertainment Television (SET), even with the new show launches has not been able to regain its position. The channel fell by 13918 GVTs managing 221219 GVTs in week 15 as compared to the 235137 GVTs in week 14.   

     

    Last, but not the least, the new entrant in the Hindi general entertainment space &TV saw a marginal dip in its ratings. The channel bagged 88321 GVTs in week 15 compared to the 92563 GVTs in the previous week.