ITV

Tag: Sony YAY

  • Sony YAY! launches “What’s your Summer Plan?” campaign!

    Sony YAY! launches “What’s your Summer Plan?” campaign!

    MUMBAI: It's going to be an exciting summer for the Sony YAY! viewers as the channel that turns three years this April has planned surprises for kids all through the long summer. As the channel completes its remarkable three-year journey, Sony YAY! continues to add on to its expansive multi-genre and multilingual offering. This has seen the channel grow from being a challenger brand to now becoming one of the country’s most-loved and watched channels in this space. Through a tailor-made summer plan for their young viewers, Sony YAY! is treating kids to a fresh dose of entertainment all through the long summer months. Through an initiative for its viewers called 'What's Your Summer Plan?’ the young fans can get a fresh reason to smile, rejoice and learn everyday throughout the season.

    With the TV ratings for the channel already on a high, the channel will continue to deliver on its promise of unlimited fun with huge bank of fresh Indian content that is truly unparalleled in the category for this season. With fun-filled banter and goofiness in Honey Bunny ka Jholmaal, the heart-pounding action in Kicko & Super Speedo and lastly the unique rib-tickling ghost comedy in Paap-O-Meter there more new episodes on the channel than ever before. In addition to the fresh episodes, Sony YAY! will also premiere 8 new Honey & Bunny movies spread across April – May along with  1 Paap-O-Meter movie in June.

    While there will be a non-stop offering of fresh content on the channel, kids can also engage with their favourite toons across multiple digital initiatives that Sony YAY! has planned for kids. Sony YAY! will launch it’s first ever digital IP – YAY! Summer Camp which will include a huge bank of videos that will have various topics like Art and craft, Zumba Story telling amongst many others for kids to have fun while they learn. The channel has especially roped in the very talented art genius – Lalon who will be doing a 10 part series on simple yet fun way to hone ones art skills using simple things that are available at home. These videos will be hosted across the Sony YAY! communities on Youtube, Facebook and Instagram. The other workshops include Summer camps with yoga expert Sakshi Kharbanda, gardening pro Smita Kharbanda, India’s first Zumba education specialist Sucheta Pal, Science workshop expert Shashank Karam and storytelling by Devaki from Little Readers' Nook.

    The fun never stops with Sony YAY! as it’s viewers can now enjoy the Kicko and Super Speedo game on Android play which has already garnered close to 4 million downloads. Honey Bunny fans will also have a fun time as Sony YAY! will soon launch it’s first ever mobile game this summer.

    Through the ‘What’s Your Summer Plan?’ campaign, the channel has got their young fans covered for their daily dose of fun and entertainment all through the summer vacations. As the destination of unlimited fun for kids and forever creating a universe for kids across multiple touchpoints, Sony YAY! is all set to present youngsters their favourite toons across platforms, throughout the summer and beyond.

    Leena Lele Dutta, business head, Sony Pictures Networks India, Kids’ Genre!, said: "By connecting with kids through multiple touch-points, we continue to strive to be the ultimate source of non-stop fun and unlimited entertainment in their lives. This summer, with our “What’s your Summer Plan?” campaign, we have not only tried to bring more of kid’s favorite toons through new episode and movies, but also a carefully curated series of fun workshops that will balance of non stop masti with non stop learning and creativity, giving kids a wholesome offering of entertainment.

  • Sony Pictures Networks pledges Rs 100 million to film, TV daily wage earners

    Sony Pictures Networks pledges Rs 100 million to film, TV daily wage earners

    MUMBAI: Sony Pictures Networks India (SPN) will contribute Rs 100 million to support daily wage workers in the media and entertainment industry, in response to the nationwide lockdown to contain the widespread impact of the COVID-19 pandemic.

    With the entire media ecosystem including all television, cinema shows and films production coming to a halt since 20 March, the M&E industry is grappling with mass unemployment. It has especially impacted the sustenance of the daily wage earners from production crew involving a gamut of people like artists, camera men, spot boys, light boys and their dependent families.

    The network is reaching out to the daily wage earners identified by their respective trade associations with free coupons which they and their families can exchange for their daily necessities like food and essential items at select retail stores. SPN is also working with its various commissioned production houses to disburse a month’s salary to each daily wage earner.

    Additionally, the network has also contributed to the ‘Swades COVID Fund’, set up by the Swades Foundation. Founded by Zarina & Ronnie Screwvala, the foundation is providing authorities of Mumbai, Raigad and Nashik districts of Maharashtra state, medical equipment and consumables, procured under their direction for their fight against the COVID-19 pandemic. Also, in Mumbai, the foundation is supporting infrastructure, healthcare staff, volunteers and consumables in identified government & private hospitals.

    SPN managing director and CEO NP Singh said, “In light of the global pandemic, we are witnessing large communities across the world coming together to tide over the crisis. These unprecedented times have had a cascading impact on the media and entertainment industry, which employs a huge number of daily wage workers. As a conscientious conglomerate, it is our responsibility to direct efforts towards ensuring aid reaches our primary beneficiaries who have contributed to the success of the network.

    'Besides this initiative, we are also providing coupons to the migrant workers from this daily wage workforce, which they can trade off at certain retail outlets for groceries and essential supplies. We will leverage every opportunity to help our country at large to get through trying times like these.”

    Additionally, in an unanimous support with the industry, the network has made its channel Sony PAL available free of charge on all DTH and cable networks to its viewers for a period of two months. This will provide people who are restricted to their homes wholesome entertainment and invigorating content and will help provide relief during the period of lockdown.

    Several channels in the network including Sony Entertainment Television, Sony SAB, Sony Pictures Sports Network, Sony Marathi and Sony YAY! have created PSAs. Additionally, advertising inventory across SPN is being extensively used to promote public service messaging.

    For more consumer-facing television news, read: tellychakkar

     

     

     

  • Sony YAY! brings new episodes of Kicko this summer

    Sony YAY! brings new episodes of Kicko this summer

    MUMBAI: Kids across the country are all ready to wrap up their schools and are gearing up for the long awaited summer break.  Kicko, kid’s favorite next door kid is all set to make this summer a memorable one with bag full of new stories for his young fans.

    Pegged as one of the most loved shows on Sony YAY!, ‘KickO & Super Speedo’s lead character is a favorite amongst the kids with them aspiring to be as brave as him. In the wake of Kicko’s growing popularity, Sony YAY! is airing brand new episodes where Kicko is seen in a re-loaded avatar fighting the evil villains of the Suncity. The channel also showcased a brand new movie called “Kicko and Superspeedo – The real heroes” recently. The high octane action movie that was premiered on 15 March received lots of love from the kids.

    The treat doesn’t stop here as Kicko is already winning hearts through his mobile game. The Kicko mobile game has hit a milestone with 2 million+ downloads already. It is a fun game where the notorious Joker with his equally evil partners in crime – Magnet Man and Dr. Crazy is on a rampage and seeks to destroy Sun City makes the game sticky with average time spent per user on the game is 16 minutes. Through this game, kids get a chance to be as brave as their favorite super-kid in his quest on saving the city from the clutches of evil and always fighting for the right as the game is hosting 2L daily active users (DAU). The game’s success asserts kids love and admiration for their favorite toon – Kicko.

    While kids start their break with these new offerings, there’s lots more that Sony YAY! has in store for them.

  • Sony YAY!’s Honey and Bunny bring pet-parents closer to their pets this “Love Your Pet Day”

    Sony YAY!’s Honey and Bunny bring pet-parents closer to their pets this “Love Your Pet Day”

    MUMBAI: February 20 is celebrated as “Love your pet day” and what better occasion than this day to shower our furry friends with all the love. It was an eventful day at Sony YAY! where they celebrated this day with their famous pet Jodi – Honey Bunny. Not only that, this “Love your pet day” Sony YAY! also created a platform for pet parents to have a deeper connect with their pets. The channel brought together animal behavior experts to create conversations about pet nuances. It helped the audience understand the deeper meaning behind a seemingly normal conduct of their pets and helped them understand their furry friends better. 

    The conversation was led by experts, Dr. Pramod Meshram, Director, Upper Vets, Mr. Fakhruddin Motiwala – Secretary, Feline Club of India and Mr. Bobby Wankhede, Vice President, Feline Club of India. The discussion with the experts made pet owners realize how little things can have such a profound meaning for their pets. The experts shared insights on the best ways to handle pets, do’s-and-don’ts and also how having pets moulds kids’ lives differently. The gathering saw pet owners happy to pick up new tips to improve their bond with their pets. In addition to the above, the fun event was attended by prominent mommy bloggers such as Zeenat Khan, Manali Jain, Angela, Banashree and more, amplifying the information to a wider audience on social media. Not just that, TV child actress, Ruhaanika Dhawan joined in on the fun and interacted with her fans adding to the fervour.

    The day ended with fans clicking lots of pictures and selfies with Honey Bunny and shaking their leg with their favourite toons. With all the masti and fun along with a deeper understanding of their pet kids, it was truly a day of YAY! for all animal lovers.

  • Sony YAY! announces special Republic Day line-up of Honey Bunny movies

    Sony YAY! announces special Republic Day line-up of Honey Bunny movies

    MUMBAI: Every year, Indian families gather around their television sets to witness the annual Republic Day celebrations. And to double the entertainment quotient for children this time, Sony YAY!, kid’s favourite entertainment channel announces “Housefull Sundays”, with a specially curated movie line-up of its much-loved YAY! toon duo Honey-Bunny. 

    Three special movies titled Honey Bunny as Police Patrol, Honey Bunny The Rockstars and Honey Bunny in Ghost Palace will offer a mixed bag of fun, adventure, mysteries and unlimited masti.

    The fun-tastic Honey Bunny will kickstart the day at 9 AM with the movie, Honey Bunny as Police Patrol where they will save the day against dangerous criminals. The young fans will be taken on a journey filled with hilarious twist of events with – Honey Bunny The Rockstars at 10 AM. In this movie, kids will accompany Honey and Bunny on an adventurous road trip once again. And a horror comedy – Honey Bunny in Ghost Palace will mark an end to the movie marathon at 11 AM, where the lovable jodi go for a hilarious tussle against the royal ghosts of Maharaja Kela Singh and Maharani Kakdi Devi.

  • Kids’ channels achieve highest viewership in BARC week 53 during X-mas vacation

    Kids’ channels achieve highest viewership in BARC week 53 during X-mas vacation

    MUMBAI: Amid Christmas vacation, the kids' channels viewership reached a new peak during the week 53 (2019) with over 25 million viewing minutes, Broadcasting Audience Research Council of India reported.

    The most liked and watched show by kids this vacation was Nickelodeon’s Motu Patlu. It has received at least 95 million viewing minutes. Followed by Doraemon, a Hungama cartoon series, at second position with 57 million viewing minutes.

    An animated series Motu Patlu is a story about two best friends living in Furfuri, who generally gets into trouble due to Motu’s awkward actions and eventually getting out of it with the help of other friends.

    Whereas Sony Yay!’s Honey Bunny Ka Jholmaal and Hungama’s Shinchan bagged third and fourth positions in the most-watched kids shows during vacation respectively. Both shows have received at least 53 million viewing minutes.

    Within the top five shows binge watched by the kids, Oggy And The Cockraches, which is placed on the fifth spot, has received 49 million viewing minutes.

    BARC in week 53 report said that Nickelodeon has topped the channel with 188425 weekly impressions, followed by Pogo TV with 103183 weekly impressions.

  • Sony YAY! to host ‘The Giant Wheel Festival’ in Kolkata

    Sony YAY! to host ‘The Giant Wheel Festival’ in Kolkata

    MUMBAI: Sony Yay! – The kid’s entertainment channel is all set to host its first ever funday for the entire family called ‘The Giant Wheel Festival’ (TGWF), which will be held in Kolkata at Nicco Park, Plaza III from 04 January to 05 January 2020. The initiative has been proposed for people to spend some quality time with their families.

    Sony Yay! Has consistently been working to evolve their consumer outreach programs with an intent of being more inclusive with kids and the key stakeholders in their lives. With TGWF, the channel has innovated with a proposition for every member of the family. The first of its kind on-ground initiative – ‘The Giant Wheel Festival’ aims to be the ultimate destination of fun and frolic for the entire family. The festival promises to be a vibrant mix of wide-ranging activities that promise to engage, interact and entice every member of the family.

    The channel, known for its fun mix of characters on its channel, with TGWF promises to bring together all the kids favorites under one roof. The carnival aims to bring the best of experience through adventure, learning and fun zones for a day-cation. The highlight of the festival is specially curated art-workshops for kids which will be hosted by the much-revered Lalon- kid’s favorite art genius. An array of workshops like pottery, science crazy lab and cooking workshops will enable the kids to learn something new. The flea market zone is touted to be the hub for shopping lovers. All the fun planned for the family will be served with Kolkata’s favorite handpicked scrumptious cuisines in the nibble corner.

    The channel has roped in Book My Show as their ticketing partner and the bookings have already started in full swing.

    Sony Pictures Networks India, Kids’ Genre business head Leena Lele Dutta said “Consumers often look out for a perfect opportunity to spend quality time with their families and crave for a one stop family destination. The channel’s endeavour with TGWF is to curate a property to help families create fond memories together and look forward to it year on year. With TGWF, we are taking a huge leap from being the ultimate entertainers for kids to creating an experiential platform that engages the whole family.”

  • Honey-Bunny double up as the perfect hosts for the first ever YAY! Time Brunch

    Honey-Bunny double up as the perfect hosts for the first ever YAY! Time Brunch

    MUMBAI: The holiday season is just around the corner and no one looks forward to them as much as kids. The season witnesses unprecedented enthusiasm, good cheer and lavish feasts. To take the festive fervor a notch higher, Sony YAY! – the kids entertainment channel from Sony Pictures Networks India, joined hands with Hyatt Regency for a special brunch called, YAY! Time with Honey-Bunny, on 8th December 2019. This first-of-its-kind association witnessed the channel and the luxury hotel coming together to curate a scrumptious brunch comprising of a delectable cuisine inspired by the fan favorite show – Honey Bunny ka Jholmaal. 

    Right from show themed décor to Honey-Bunny hosting the brunch, the experience ensured kids and parents received the YAY! experience throughout the day. The afternoon saw the awesome twosome shaking a leg with kids on the title track of Honey-Bunny ka Jholmaal, clicking innumerable pictures at the YAY-selfie booth and handing out uber-cool YAY! merchandize. The jholmaal pair through their antics ensured that it wasn’t just another regular Sunday brunch, but made sure it was a special one for kids and parents alike. 

    Through such fun-filled, unique andentertaining activities designed to bring the channel closer to the kids, Sony YAY! is going all out to it gives its fans a YAY! time at every possible juncture.

  • Sony YAY! associates with Crossword Bookstores to celebrate Children’s Day

    Sony YAY! associates with Crossword Bookstores to celebrate Children’s Day

    MUMBAI: This Children’s Day, Sony YAY! in association with Crossword Bookstores took upon themselves to disrupt the regular routines of some families and brought them together for a day full of unlimited masti. The idea was to revive the innocent and euphoric yet simple delights of childhood in both kids and their parents through all the fun. Bringing this to life, the channel teamed up with the book-retail chain to curate a playful and fun bonding session.

    On this occasion, Honey Bunny joined the parents and kids at Crossword Bookstore, Oberoi Mall to play various fun games where they competed against other teams to solve exciting puzzles and answer questions where their knowledge of their favorite YAY! toons was put to test. And that’s not all, Honey Bunny also opened the dance floor for their young fans and danced along with them to the groovy beats of the foot tapping number from ‘Honey Bunny Ka Jholmaal’ show. The fun day out also created a lot of buzz on social media as the event saw the presence of leading mommy bloggers along with their kids to meet Honey Bunny.

    The fun didn’t just end at Crossword Bookstores as Sony YAY! brought all that masti on their channel as well through a day long movie marathon of popular 'Honey Bunny Ka Jholmaal' movies. The movie mania starting right from 9.30 AM was packed with heavy doses of adventure, laughter, horror, comedy, action and excitement. The movies slated under the line-up were Honey Bunny in Crazy Family Adventure, Honey Bunny as Super team X reloaded, Honey Bunny Train Chase, Honey Bunny in Kung Fu Challenge and many more.

    Honey Bunny also made a surprise visit to the hit Marathi comedy show Maharashtrachya Hasyajatra on Sony Marathi and took over the Children’s Day special episode and left the audience in splits with their comic timing and light hearted banter. They also got all to groove on their special dance moves on the sets and had the audience swaying with them on the beat. The cat jodi also extended the Children’s day celebration on the sets of popular Sony SAB TV show Aladdin – Naam Toh Suna Hoga.

    Sony Pictures Networks India, Kids’ Genre Business Head Leena Lele Dutta said, "Children’s Day is that one special day of the year where not just the young, but even the young-at-heart celebrate the simple joys of childhood. What makes the day so special is that it transcends all age groups. On this day, Sony YAY! aims to reach out to kids and their parents and see them let go of all inhibitions and just enjoy being a kid. Through our initiative, the aim is to bring children and their parents together where they can rediscover their inner child, have fun and create memories for a lifetime.”

    Crossword Bookstores CEO Chiragh Oberoi said, “Along with the importance of academics, life values also go a long way in the overall development of a child and shaping their future. I am glad that we marked Children’s Day celebrations this year in Mumbai in association with Sony YAY! to provide an engaging experience to our young audience. At Crossword Bookstores, we envision to make learning an interesting experience with many such enriching experiences in the future.”

  • Kids’ channels and Children’s Day programming

    Kids’ channels and Children’s Day programming

    MUMBAI: For kids’ channels, Children’s Day is the most important day of the year. Despite not raking in any special reach or viewership, channels yet air special episodes for their young audiences.

    Discovery Kids and Sony YAY! will be airing special episodes throughout the day. Sony YAY! will run a Movies Marathon with back to back Honey Bunny movies right from 9 am throughout the day. Similarly, Discovery Kids will have new episodes on two IPs- Fukrey Boyzzz and Little Singham. The channels are promoting their fresh line-up across their networks.

    Sony YAY! business head Leena Lele Dutta said, “We keep doing activities and initiatives for our audience on their special day being the most significant day. I don't know why schools don't give a holiday. It is actually a full day for children but we keep them entertained. With Movie Marathon, the entire day is going to be filled with movies from our Honey Bunny catalogue which is Crazy Family Adventure, Train Chase to Haunted House, etc. So it will be playing on a loop for the entire day. We will be promoting the same on our channel and our network channels like Sab for appointment viewing.”

    Discovery Kids head Uttam Pal Singh said, “We are doing an extension of our recently-launched show Fukrey Boyzzz. When we launched our new IP, we had its extension plan for Children’s Day also. We have new episodes for Fukrey Boyzzz as a Children’s Day special. We have a second IP Little Singham for which we have a 60-min long special episode – Junglee Joker Jaayega Rokar on 14 November at 11.30 am. Kids will enjoy both our IPs together. Children’s Day is not a designated holiday. Kids have school that day so we have extended the flavour of our new episodes from 14 to 17 November – four-day long programming.”

    With regards to ratings and viewership on Children’s Day, channels don’t see any significant changes in the numbers. “We celebrate children throughout the year; it's not just one day. For us, it's an everyday effort of how do we connect with kids and how can we celebrate that. In terms of reach and ratings, Children’s Day does not shape up well. It’s our efforts because we club it not just for a day but for the week, so that we, hopefully, see some spark coming up for the channel with this programming,” said Singh.

    Even Dutta agreed that the channel doesn’t see any rise in viewership on Children’s Day as kids have school. She said, “The important thing is for them to be associated with Children's Day possibly extending the day over the weekend. That is why our association with the leading hotel chain is also over the weekend over brunch. There is no spike in viewership as such. It's not a special holiday for them to sit and binge-watch.”

    Sony YAY! also associated with a leading hotel chain for children's day where they will have a Honey Bunny sponsored brunch. It will be called Brunch with Honey Bunny. The toons will be present and the entire menu and dishes will be based on shows and movies of the channel. “We are also doing an association with Crossword. Parents and kids come together and for a day, the parent becomes the child. So we are not only celebrating Children’s Day for kids, but also the child in a parent,” informed Dutta.

    The channel also has a CSR initiative with an NGO. The kids will watch movies, play games and solve crosswords and puzzles.

    Kids-specific plot points will be played out on Sony Marathi’s Maharashtrachya Hasya Jatraa and on Sony SAB TV’s Aladdin – NaamTohSunaHoga. Again, it will be centred on Honey Bunny, kids and Aladdin. “So we are doing an all-rounded association that year on year we keep building in order to make it bigger and better. This year, unfortunately, Children's Day is on a weekday. Had it been on a weekend it would have been more robust. Having said that, the scale at which we are doing on-air and on-ground is quite large,” opined Dutta.

    Even Nickelodeon India has launched the campaign – #Khulke Bolo – encouraging kids to be themselves and speak openly without any fear and filter. Speaking about the campaign, Viacom18 Hindi Mass Entertainment & Kids TV Network Nina Elavia Jaipuria said, “We at Nickelodeon keep children at the core of all that we do and on their special day, we want to celebrate kids with all their quirks and innocence. With this innovative campaign, we want to encourage and empower children to speak their mind openly and fearlessly. This Children’s Day, Nickelodeon urges all to speak their mind and bring out the child within.”
     

    Apart from kids’ channels some of the English GECs have also planned a special line-up for kids. Romedy NOW has curated a special property ‘Naughty & Nice’, which will showcase a line-up of animated movies including Mune, Sherlock Gnomes, Cloudy With A Chance Of Meatballs and Sing from 10.15 am to 4.15 pm.

    Star Movies also unveiled its exciting line-up with the “Pop-Up Theatre: For the Kids” property. A line-up of interesting movies will air on 13 and 14 November 2019 from 4 pm onwards. Besides this, the channel is also bringing Deadpool for the very first time on Indian television on 17 November at 1 pm and 9 pm. Star Movies’ Pop-Up Theatre will air movies like The Boss Baby, COCO, Ferdinand, Incredibles 2, Baby’s Day Out and The Toy Story 3.