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  • Sony Yay! rings in 2021 with a mega programming line-up

    Sony Yay! rings in 2021 with a mega programming line-up

    MUMBAI: The dawn of a new year always brings with it a renewed sense of excitement, vigour, and freshness. Sony Yay! is all set to start the year high on enthusiasm to entertain young audiences with an array of fresh episodes and movies. Adding the happy to the new year with new content and friends, the channel will leave kids in splits with new adventures of the ghostly trio — Thakela, Pakela, and Bhoot Boss, in Paap-O-Meter along with Backkom, a show themed around the antics of Bernard, a polar bear.

    Wrapping up 2020 on a high note, Sony Yay! clocked in 90+ hours of fresh programming by existing shows and 15 movies in diverse genres across mythology, chase comedy, ghost comedy, etc. The mega programming line-up culminated the year memorably, with four fantastic movies featuring the kids favourite Yay! toons Honey-Bunny, in the form of Honey Bunny in The World Tour Challenge, Honey The Real Superstars, Honey Bunny, and the Alien Spaceship, Honey Bunny in Hollywood along with new episodes of Honey Bunny Ka Jholmaal, also available in two new regional languages (Kannada and Gujarati). While the kids' favourite cat duo headlined the line-up with their funny antics, Oscar Ab Bas Kar, a comedy centered around a lizard living in a desert, left the kids in splits. Delivering ace content in the kids' preferred language, the channel added Kannada and Gujarati feeds to its offering, making it available in nine regional languages.

    All set to step into the new year with a renewed sense of cheer and joy, the Yay! mania will kickstart 18 January onwards across all Sony Yay! platforms. New episodes of Paap-O-Meter will air from 18 January, Monday to Friday onwards, and Backkom – a brand new show will launch on 25 January, Monday to Friday.

    Sony Pictures Networks India, kids' genre business head Leena Lele Dutta said, “Kids across the country are spending a lot of time watching and engaging with diverse programming. As a responsible platform in the category, Sony Yay! constantly aims to deliver fresh concepts in captivating formats that push the envelope. Showcasing a high sense of innovation, these additions shall serve the rising demand for entertaining and engaging content in the new year for kids. Through this eclectic mix of old toons and new, we are set to make the viewing experience for kids, all the more fun and fruitful.”

  • Honey Bunny treat young fans to YAY! Christmas Brunch at JW Marriott Mumbai Sahar

    Honey Bunny treat young fans to YAY! Christmas Brunch at JW Marriott Mumbai Sahar

    MUMBAI: They’re the kid’s favourite cat-toons and rightly so. The popular cat duo Honey-Bunny, with their hilarious camaraderie and antics have delighted and amused kids. Sony Yay! teamed up with JW Marriott Mumbai Sahar and curated a Honey-Bunny themed special brunch called YAY! Christmas Brunch on Sunday, 20 December at JW Cafe. Giving young fans an enjoyable experience of the adorable duo up close and personal, the association witnessed Sony Yay! and JW Marriott Mumbai Sahar delight kids and patrons via a feast of delectable cuisines – inspired by the show Honey Bunny Ka Jholmaal, along with a series of interactive games, dance and a cute selfie booth to take home the fun memories.

    It was all things Honey-Bunny at the alluring JW Café whose special – themed décor added to the festive mood. This was followed by the Honey Bunny themed brunch hosted by the popular cat pair. The team of culinary maestros headed by executive chef Anshuman Bali at the hotel curated a range of desserts and main-course in true Honey Bunny flavours for kids to relish. It was then time for the awesome twosome to shake a leg with young fans on the title track of Honey-Bunny ka Jholmaal, click innumerable pictures at the YAY-selfie booth, play fun games and hand out uber-cool Yay! merchandize and Honey-Bunny themed confectionaries. Enthusiasm hit its peak when the kids of door step school also joined in the festive cheer.

    Honey-Bunny celebrated the essence of Christmas cheer by bringing together kids, families and patrons to enjoy a memorable meal inspired by their favourite show.

    Comments:

    Sony Pictures Networks India kids’ genre business head Leena Lele Dutta said, “It has been our constant endeavour to curate the finest offerings through relevant touchpoints for our young fans. This association was yet another initiative to bring a smile on the face of the fans of Honey Bunny with an opportunity to engage with the character beyond the show. We wish to make this festive season a joyous one for all the kids and build a lasting bond with their favourite characters.”

    JW Marriott Mumbai Sahar GM Dietmar Kielnhofer said, “We are ecstatic to collaborate with Sony Yay! for this fun brunch. The association comes at the perfect time – when everyone is in a festive mood. Our hearts are filled with joy seeing kids and parents enjoy this Sunday brunch and create family memories forever.”

  • Partnership with Kapil Sharma will attract more advertisers: Sony Yay business head

    Partnership with Kapil Sharma will attract more advertisers: Sony Yay business head

    MUMBAI: With schools closed and few opportunities to have fun outside, kids have been cooped up indoors. Parents, busy with their own work from home gigs or just tired from constant child-rearing, plonked their charges in front of TV sets to keep them occupied and out of their hair. This led to a surge in viewership in the kids' category – and Sony Pictures Network India (SPNI) has capitalized on it by roping in comedian Kapil Sharma and teaming him up with two popular toon characters to present the Honey Bunny Show with Kapil Sharma.

    Airing on Sony Yay!, the series of nine mini-episodes of hilarious sketches featuring Honey Bunny and Kapil Sharma aims to pull the entire family in by targeting parents and kids between the age of six to eight. SPNI kids’ genre business head Leena Lele Dutta said the collaboration with Sharma is specifically timed for the festive period of Dussehra–Diwali.

    The show will be broadcast across the network and all digital platforms on a regular basis. The channel has already roped in three sponsors – Toppr, Crax rings and Sunfeast Yippee noodles – and  are on the verge of closing more. Sony Yay! doesn’t have brand integration within the show as the content piece stays for life. It facilitates sponsorship through solutions, like a one-minute chaser or capsules.

     

     

    Dutta went on to reveal that the channel is planning to use BTL and ATL to promote the Honey Bunny Show with Kapil Sharma. “Furthermore, we will also reach out to the deeper pockets across the length and breadth of the country through van activations across 50 cities. We have also planned a host of online engagements and mobile game releases. Along with all this, we are also exploring interesting initiatives via AR and VR on Instagram, and influencer programs.”

    Advertising is gradually gaining traction and coming back on track, especially in the last two months, claimed Dutta. The first quarter witnessed a lull, but with signs of recovery evident now, a lot of new categories have sprung up for advertisement. “We are back on our inventory levels and the outlook for next few months looks positive. We are providing added benefit to the brands and businesses to come on board and be a part of our big-ticket shows by combining our on-air shows with our digital inventories, and presenting a chance for advertisers to enhance their 360 degree presence,” she added.

    The channel is also looking at localization of content and gaining market share. Hence, all the Hindi-language shows are dubbed into Tamil, Telugu, Malayalam, Bangla and Marathi. Sony YAY! will soon introduce two additional regional language feeds. Their end goal is to serve relatable and engaging and entertaining content for their young audiences, said Dutta.

    The network will pile on the fun on top of festivities by adding more than 60 hours of fresh content. In addition to newly acquired Indian content, Sony Yay! has also introduced 24 hours of new episodes and telemovies of Honey Bunny and the first franchise film – Paap-O-Meter Under Attack. Along with The Honey Bunny with Kapil Sharma show it has added two new shows: Pyaar Mohabbat, Happy Lucky, which is a chase comedy, and Krishna Balram, the channel’s first foray into the mythological genre. The channel will also present endearing tales of Lord Krishna, depicting his life and times through movies – Krishna the Birth, Krishna Makhan Chor, Krishna in Vrindavan and Krishna Kansa Vadh.

     

     

    Dutta also touched upon the competition TV shows face from YouTube, which has emerged as an alternative to traditional children’s programming. Although it would be more appropriate to say that both the platforms are merging, since there are plenty of children’s TV shows on YouTube now, she avers.

    She pointed out that across India, 90 per cent  of households have a single TV and it’s generally considered for family viewing. Dutta doesn’t view YouTube as serious competition. According to her, the consumption on YouTube is added to the existing TV viewership.

    “Our endeavour is to be present on every platform and format that our young audiences choose to consume content on. So, YouTube or any digital platform actually helps us to extend our offerings to our audiences across their consumption universe,” she concluded.

  • Sony YAY! launches YAY! Dekho, brings immersive experience through exclusive previews and themed workshops for young audiences this festive season

    Sony YAY! launches YAY! Dekho, brings immersive experience through exclusive previews and themed workshops for young audiences this festive season

    Taking the celebrations of the upcoming festive season a notch higher, Sony YAY!, kids’ favourite TV channel, introduces a one-of-a kind virtual property — YAY! Dekho. In line with its objective of serving their young audiences with immersive experiences, featuring the most adored YAY! Toons, the channel will showcase exclusive movie previews of their upcoming tele-movies followed by specially curated movie-themed workshops.

    Slated for 9th October, Friday, 4:00 pm, the channel through YAY! Dekho seeks to bring to their young audience a platform to connect & bond with their favourite YAY! Toons. The virtual event will give fans exclusive access to tele-movie premieres and interactive workshops hosted by the multi-talented Edwina Lobo, owner of The Springboard and Co-founder & Team Psychologist of The Oranje Academy. Through captivating, interactive and engaging episodes, YAY! Dekho will also host premiers of Honey Bunny in the Interview, Honey Bunny in the Treasure Hunt, Honey Bunny save the Panda, Honey Bunny in the Mystery of the Sylvian Castle and Honey Bunny in the Jungle Adventures. The first edition will start with the movie preview of Honey Bunny in Dino Park live followed by themed DIY art and craft workshop.  

    Furthermore YAY! Dekho will enable viewers to enhance their creative skills and give wings to their imagination as they recreate some of the exciting elements from the preview. Additionally, these workshops, based on the theme of the preview will offer kids the chance to win and take-home exclusive prizes. The channel aims to adorn the property with several associations, extensive social media outreach, pooling influencer communities and hence curating an immersive & memorable experience for kids that is everlasting.

  • Kapil Sharma and Sony YAY! collaborate to give a festive treat to all Honey Bunny fans

    Kapil Sharma and Sony YAY! collaborate to give a festive treat to all Honey Bunny fans

    MUMBAI: This festive season, in a bid to deliver the ultimate laughter riot to its audiences, Sony YAY! brings in the comedy king of Hindi television entertainment, Kapil Sharma to the ‘Jholmaal’ gang. Keeping in mind the endearing bond kids share with Honey and Bunnyand massive fandom of the comedian host Kapil, the channel announces its brand-new offering, ‘The HoneyBunny Show with Kapil Sharma’. Slated to release on 12th October, the dynamic trio will present a never-seen-before onscreen camaraderie for their young fans in a series of minisodes. The hilarious sketches have been co-created with Kapil where he donsvarious comic avatars be it as a doctor, umpire or even the broker on the moon, as the trio try to outwit each other with their quirky wisecracks and zestful quips.

    The feline duoin the show Honey Bunny ka Jholmaal, has gained tremendous popularity amongst young ones across the country with their rib-tickling goofiness and exciting adventures. This goes to place the show as the flag bearer of the channel with a colossal 24 hours of fresh content. Add to that, Honey Bunny led snackable content like Lapet teh raho and muppet tales are a massive hit on YouTube. The recently launched mobile games ‘Honey Bunny ka Jetpack and the crazy chase game’ have already garnered millions of downloads on Play Store. The feline characters have also found their way to retail shelfs in the form of apparels, stickers and stationary through strong licensing partnerships and an expanse of alliances with brands such as Gelato, PVR and Hyatt etc.

    With the promise of fun, friendship and more, Honey and Bunny alongside Kapil Sharma are all set to create the ultimate humorous experience as they set the small screen ablaze. The channel plans to bolster its festive offerings with an exciting programming line-up with the launch of 6 brand new movies and exciting fresh episodes.

    Comments:

    Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre!

     “Honey-Bunny have successfully made a special space for themselves. And today, they have an entire ecosystem of their own, right from mobile games, AR filter, short format content on digital platforms to telemovies. We are excited to announce that we have further extended their universe and collaborated with Kapil Sharma to present a unique line-up for the young fans of Honey Bunny. I am sure that the audience will thoroughly enjoy this unique combination.”

    Kapil Sharma
    “I believe animation is for every age group, I loved watching my favourite toons in animated shows while growing up. The opportunity to collaborate with the goofy cat duo, Honey Bunny gave me the chance to revisit those memories. This also gives me the chance to reach out to kids, who have always held a special place in my heart.  I am very excited for this absolute dangal of comedy with Honey and Bunny and together hope to win everybody’s hearts. I thank Sony YAY! for this wonderful opportunity and I hope the audiences have as much fun watching the show as much as we had making it!

  • Sony YAY! celebrates Teacher’s Day with the fourth edition of its flagship initiative, Heroes Behind the Heroes

    Sony YAY! celebrates Teacher’s Day with the fourth edition of its flagship initiative, Heroes Behind the Heroes

    Mumbai: After parents, teachers are the most influential and life-changing role models for children. They inspire, encourage, and guide us to find the best in ourselves and strive for excellence. Undoubtedly, they are the real heroes who dedicate themselves in shaping other’s life and create role models that we look up to. Extending gratitude for their commitment to shaping lives, Sony YAY! celebrates Teacher’s Day with the fourth edition of their marquee initiative, Heroes Behind the Heroes, by honouring the change-makers from different walks of life for their valuable contribution to the society.

    Building on the success of its previous editions, the much-acclaimed initiative has celebrated and honoured champions in the likes of Sania Mirza, Kailash Satyarthi, Subhash Ghai, Anupam Kher, Pandit Birju Maharaj, Mahavir Singh Phogat amongst others.

    This year, the channel acknowledges most legendary icons of education, tech, space-science, sports and entertainment industries.

    1.    Sudha Murty – As the Chairperson of the Infosys Foundation, through her relentless efforts, has extended a helping hand to the under privileged in the areas of arts, culture, ritual development and hunger eradication

    2.    Dr Mylswamy Annadurai Dubbed as the "Moon Man of India", he is the former director of ISRO Satellite Centre and has also played key roles in some of the country’s most complex missions like Chandrayaan & Mangalyaan

    3.    Byju Raveendran – He is the founder of Byjus app and has revolutionized and reformed modern-day education with technology!

    4.    Sonu Sood – He is an actor who has won hearts with his unmatched generosity and has emerged as a pillar of support during the lockdown for many migrants across the country.

    5.    Shilpa Shetty Kundra – An actor, fitness enthusiast and entrepreneur, she has been instrumental in fostering the importance of leading a healthy lifestyle amongst young parents and children

    6.    Shafali Verma – She is the latest batting sensation in the Indian Women’s Cricket Team, who became the youngest Indian to score an international half-century – surpassing a 30-year-old record held by Sachin Tendulkar

    7.    Jwala Gutta – She is one of the country’s most decorated badminton players having won a Gold medal at the 2010 Commonwealth Games

    Comments:

    Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre!

    “Teachers play an important role in all of our lives, as they build the foundation of our future and support us in everything that we aspire to be! They are the real nation-builders with the multitude of roles they play in our lives. On this teacher’s day, we at Sony YAY! extend our tribute to these icons of our country”.

    Sudha Murty, Chairperson of Infosys Foundation

    “Thank you Sony YAY! for the award – Heroes Behind the Heroes. I am grateful and I am glad that I have been able to continue my philanthropic work through decades. There’s still much to be done and I look forward to it.”

    Dr Mylswamy Annadurai, Indian scientist

    "I am extremely happy to receive the award ‘Heroes Behind the Heroes’ conferred on me by Sony YAY! on the Eve of National Teacher’s day. If I am there in the school text books of Tamil Nadu, it's due to the seed implanted in my soul to be a worthy human by my teachers. If I am called Moon man of India, it is the outcome of that curiosity in outer planets imbibed by the teachers. In short, what I am is due to my teachers, who were the all-time heroes behind my success and boost to take me out of failures"

    Byju Raveendran, Founder of Byju’s

    “Thank you for this gesture team Sony YAY! . Our goal has always been to help kids fall in love with learning and to enable them to become life-long learners. This award is for every single member of the BYJU’S’ family.”

    Sonu Sood, Actor

    “All of my efforts over the past few months have been life-lessons that were imparted to me by my teachers and gurus. The reason thousands of migrants saw me take ownership of the situation was because of what my teachers taught me. I’m glad to have learnt the right things under their tutelage and made a change in society for the better. I thank Sony YAY! for this initiative that recognizes the role that teachers play in our lives. They truly are the God amongst us human beings.”

    Shilpa Shetty Kundra, Actor, Fitness Enthusiast, Entrepreneur

    "Thank you Sony YAY! for the ‘Heroes Behind the Heroes’ award. Teachers are the first people, apart from our family, who have the power to shape our personalities. The lockdown entailed virtual schooling, and getting down to teach my son amid this new normal has made me realize the value & importance of teachers. The values, discipline, & teachings that they have imparted have been instrumental in how I see life, and how my child will see life & make decisions. Today, if I can make a difference in any way to the society we live in, I humbly owe it to my gurus. They are the real heroes to me, and I want to say a big thank you to the entire team of Sony YAY! for this extremely beautiful & thoughtful gesture of recognizing their value & contribution. They say Acharya Devo Bhava; so, on that note, Happy Teacher’s Day.”

    Shafali Verma, Indian Cricketer

    “It gives me immense pleasure and I feel honored to receive this award from Sony YAY! I'd like to dedicate this award to my father for he has been the real Hero in my journey. I'd also like to dedicate this honor to my coaches who moulded and continue to shape my career."

    Jwala Gutta, Professional badminton player

    “I would like to thank Sony YAY! for giving me this award, I am humbled and overwhelmed by this honor. I hope I can live up to it as it brings more responsibility for me to continue on the right path. I hope that the kids get motivated and inspired by whatever I do even in the future. I wish Sony YAY! lots of luck and I hope that they keep inspiring all the kids to make our society a better place.”

  • Sony YAY! brings an exciting mix of programming line-up, announces a host of new shows and movies

    Sony YAY! brings an exciting mix of programming line-up, announces a host of new shows and movies

    MUMBAI: After a memorable summer packed with entertainment & fun learning, the popular kids’ TV channel, Sony YAY! continues the fun-fare by bringing its young viewers a massive treat for the second half of the year. The channel will offer a fresh dose of new episodes and movies of the already popular home grown content along with additions of newly acquired Indian content. This width of content will bring one of the most diverse and robust content libraries in the category.

    The specially curated programming line-up kick-started with the launch of Pyaar Mohabbat, Happy Lucky, which introduced the genre of chase comedy to an already existing fan-base.  The channel will also foray into mythological narrative by introducing a new show, Krishna Balram. Strategically culminating the release of the show with the festive fervour in September, Sony YAY! will drive this period with enchanting narratives of friendship between Krishna and his elder brother Balram. Followed by the show, the channel will present more endearing tales of Lord Krishna, depicting his life and journey through movies – Krishna the Birth, Krishna Makhan Chor, Krishna in Vrindavan and Krishna Kansa Vadh.

    In October, Sony YAY! brings its most popular feline Jodi – Honey Bunny in a brand new avatar. Honey Bunny fans are in for an exciting treat as the channel gears up to offer a new short format with the toons for which they are planning to rope in a celebrity as well. Not only this, with new episodes and 10 movie premieres across the rest of the year, the Honey Bunny fans are in for a laughter marathon. Channel’s ghost comedy show – Paapometer also has garnered increasing popularity since launch, owing to which the channel has announced the launch of its first Paapometer franchise film – Paap-O-Meter Under Attack. The movie will witness the friendly ghosts in a never- seen-before avatar of heroic escapades to save Bhootlok.

    Sony Pictures Networks India, Kids’ Genre, business head Leena Lele Dutta said,“Despite all the challenges this year, we have been successful in building an unprecedented scale of content for our viewers. We have successfully forayed into new genres & redefined the existing ones. At Sony YAY!, we understand that kids need to resort to entertainment that fosters their imagination, now, more than ever. Having made kids laugh with a host of comedy shows, we are brimming with excitement as we bring the second half of the year loaded with diverse offerings.”
     

  • Sony YAY! beefs up its content offering with Pyaar Mohabbat, Happy Lucky

    Sony YAY! beefs up its content offering with Pyaar Mohabbat, Happy Lucky

    MUMBAI Sony YAY! the popular kids’ entertainment channel and home to a host of kids favourite shows like Honey Bunny Ka Jholmaal, Paapometer and KickO, is known to bring unlimited entertainment and laughter to the lives of kids. Staying true to this promise, the channel adds yet another comedy show – Pyaar Mohabbat, Happy Lucky to its line-up, starting 17 August, Monday to Friday at 1.30 PM. This new hilarious chase comedy offers kids a chance to take an epic mischief-filled ride with the lead characters Happy and Lucky, starting Monday.

    Sony YAY! aims to foster a strong connect for the characters of Happy-Lucky with the channel’s fan-base, Thanks to their impeccable comic timings and witty comebacks. The show tracks the journey of Happy and Lucky – the neighbors who believe in giving each other a taste of their own medicine through their daily mischief against each other, leaving the audience in splits. Along with the mischievous duo, they will also witness the funny banter with their friends – Bunty, the Bull and Pappu, who live with them in the countryside. Together they will create a hilarious story in each episode leading to an engaging comedy of errors.

    The channel has always ensured that its programming lineup caters to kids’ unique tastes and this is yet another step in that direction.  Sony YAY! has been consistently adding something new to the bouquet of its content as it made forays into different genres of comedy such as ghost comedy (Paap-O-Meter), chase comedy (Honey Bunny ka Jholmaal) to name a few. With the launch of a show based on slapstick comedy, the channel offers an added width to the existing lineup that amplifies the fun and excitement amongst their young audiences.

     Sony Pictures Networks India kids’ genre business head Leena Lele Dutta said, “This year Sony YAY! continues its endeavour to enrich its content ecosystem and playing to our strengths of creating home grown Indian content. As children spend more time at home watching our shows, we have planned new offerings that makes our library all the more robust and engaging for them. I am sure with the launch of Pyaar Mohabbat Happy Lucky our audiences will be treated with   mischievous characters of Happy and Lucky and their fun-filled adventures.”

  • This World Music day, Sony YAY! celebrates the unbeatable spirit of kids with the song – Phir Dil Bolega YAY!

    This World Music day, Sony YAY! celebrates the unbeatable spirit of kids with the song – Phir Dil Bolega YAY!

    Music is known to give wings to one’s imagination. Transcending boundaries and languages, music has the potential to bring people closer and spread happiness and amongst them. Especially for kids across age groups, the musical notes of nursery rhymes, jingles and songs take absolutely no time to bring a smile on their face. Today, as the kids brave the testing times by staying at home, Sony YAY! is celebrating this healing power of music on this World Music Day by bringing kids a hope instilling song – Phir Dil Bolega YAY!

    Through this special song, the kids’ entertainment channel aims to rally the kids, laud their patience and give them a hopeful sneak peek of the playful days that lie ahead. The song showcases an unusual narrative from acknowledging the struggle of kids in the current situation to innovative and fun-filled ways to overcome boredom. The catchy phrase “Dil bolega YAY!” is everything that screams optimism and is a perfect song to uplift everybody’s mood across all age groups!

    Echoing the same sentiment, popular singers like Aftab Singh, Arvind Vegda, MC Sanna, came together to support the channel in this initiative by creating their own rendition of the song Phir Dil Bolega YAY! which doubled up as a bonus for the young fans of Sony YAY!

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  • Sony YAY! brings new episodes and brand-new movies of ‘Paap-O-Meter’

    Sony YAY! brings new episodes and brand-new movies of ‘Paap-O-Meter’

    MUMBAI: Welcome to the unique rib-tickling comedy show called Paap-O-Meter on Sony YAY! In the past, the channel took the onus of making summer plan for kids with their campaign called #whatsyoursummerplan by hosting new episodes and movies of KickO & Super Speedo and Honey Bunny ka Jholmaal. Keeping the fun intact, the channel is back with exciting new episodes and brand-new movies of Paap-O-Meter allowing kids to catch their favourite YAY! toons in action from Monday to Friday at 3 PM.

    The series of new episodes will see the ghost trio Bhootboss and his two assistants Thakela and Pakela punish the wrongdoers, including people who contribute towards noise pollution with incessant honking, the serial litterers and many more. The gang is not far behind in reprimanding the kids who use the resources irresponsibly. All the right lessons served with unlimited fun makes the Paapometer as one of the most loved show. 

    In the past, The channel called out for entries where kids could choose their stories that they would want to see on Paap-O-Meter and the heartening responses led to creation  of  new episodes basis the entries received in  one-of-its-kind initiative. While kids are glued to new episodes, the Paap-O-Meter gang are all set to treat kids with their first ever tele-movies in the coming months.

    “It’s heartening to see the amount of love Paap-o-Meter has received from kids across the country. To reciprocate the love the channel will showcase new stories and the first ever movies with the Paap-O-Meter trio. We are sure that kids' favorite YAY! toons and their thrilling adventures will make their vacation full of excitement and fun," Sony Pictures Networks India kids genre business head Leena Lele Dutta said.