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Tag: Sony YAY

  • Sony YAY!’s The Giant Wheel Festival witnesses another resounding success in Delhi

    Sony YAY!’s The Giant Wheel Festival witnesses another resounding success in Delhi

    Mumbai: Sony YAY!, the leading kids’ entertainment brand, successfully concluded the third edition of The Giant Wheel Festival in Delhi last week. The festival attracted a heartening footfall of over 8.7K people, making the event a memorable experience for kids and families. The Giant Wheel Festival underscores our dedication to crafting lasting memories for both brands and families, strategically elevating our commitment to fostering enduring connections in the ever-evolving landscape of kids and family.

    Laughter, songs, dance and merry resonated throughout the festival grounds as all the families immersed themselves in a spectacular array of engaging experiences along with exciting games. This presented kids and families a chance to create timeless memories with their favourite YAY! toons, which transformed the venue into an extraordinary wonderland. The event kick-started the festive cheer for kids and families alike, ahead of the Christmas and New Year Celebrations.

    Renowned Bollywood celebrities like Shilpa Shetty, Jackky Bhagnani, and YouTube sensation, Flying Beast AKA Gaurav Taneja with his family, also participated and elevated the festive spirit as they gave their fans more reasons to rejoice. This unique blend of Entertainment and Engagement with a dash of star power also presented a great opportunity for brands like Parle Candy Culture, Weikfield, Mrs Bector’s Cremica, and Crax to get quality and relevant engagement with their TG, in a conducive ecosystem.

    Comments:

    Network Channel Sales –head- ad sales Sandeep Mehrotra

    “The Giant Wheel Festival in Delhi reflects our commitment to bringing brands closer to their relevant TG. With this magic recipe of the best entertainment and engagement for kids and family alike, we were able to bring brands a successful chance to connect with their audience organically in a meaningful manner.”

    Krishnarao Buddha –Sr. Category Head Parle Products-

    “Parle Candy Culture, the basket of iconic confectionery brands is delighted to have associated with the ‘The Giant Wheel Festival’ in the New Delhi leg. The Giant Wheel Festival created the right platform to reach our Target Audience, the kids. We were overwhelmed by the kind of buzz generated at the event, particularly at our stall. Not just the kids but even the adults savoured our brands at the fest. The celebrities further added to the attractions.”

    Wekfield vice president marketing Bimalendu Tarafdar

    “In a symphony of success, our recent event The Giant Wheel Festival with Sony YAY! unfolded like a masterpiece. The atmosphere was charged with excitement, laughter, and an undeniable sense of toon camaraderie. From the first moment to the final bow, the event sparkled with seamless organization and vibrant energy, and we as Weikfield loved being here.”

    Bector Food Specialities Ltd CMO Apoorva Singh Bais

    “We are glad to be part of the event where fun, laughter and unlimited energy of kids made it extremely special, in short it was just “Magical” and what could be more special than the kids loving the sumptuous, tasty cookies from the house of Mrs Bectors Cremica. Congratulations to Sony YAY! and team for this brilliant event.”

    Crax head of marketing Karan Gadhoke

    “Being a part of the Sony YAY!’s The Giant Wheel Festival, was a great experience for Crax. Our collaboration was a success that gave us an opportunity to spread the love for Crax amongst kids.”

    Wipro Consumer Care and Lighting  head of media Suman Pal

    “The recent partnership of Glucovita Bolts and Sony YAY! for “The Giant wheel Festival” was an astounding success. The atmosphere was full of excitement and laughter of kids, finding their sweet spots. The event was well-organized and had a lot of energy. We, Glucovita Bolts, were thrilled to be part of this engagement activity. The festival started with a bang and kept the audience captivated throughout. The high-energy games played across the stalls and stage with toon characters were impeccable. It was truly an unforgettable experience. From live performances to interactive games like the Glucovita Bolts challenge, there was something for everyone across age groups.

    The Giant Wheel Festival with Sony YAY! was a testament to the power of collaboration and creation of magic.”

  • Sony YAY! and Only collaborates for a Naruto-inspired collection

    Sony YAY! and Only collaborates for a Naruto-inspired collection

    Mumbai: Sony YAY! has consistently set the benchmark for immersive and engaging content experiences, as the leading kids’ entertainment brand. “Naruto” – the largest title in the global time landscape, stands as a testament to the channel’s commitment to delivering unparalleled entertainment, from across the globe. Sony YAY! extends its holistic approach and is thrilled to announce a special collaboration with Only to offer a unique blend of entertainment and fashion. This unique partnership unveils an exciting new clothing line that not only honours the brilliance of Naruto but also allows fans to express their passion for anime in style.

    The collection, designed for teens, captures the essence of the Naruto world and brings its characters to life. It offers a diverse range spread across 51 stores pan India, with over 7 SKUs. From easy solid t-shirts and colourful shirts to printed mesh tops, the collection caters to varied tastes.

    Expressing gratitude for the strategic partnership Sony YAY!  marketing, communications and OAP head Sujoy Roy Bardhan stated, “Sony YAY! recognises the growing fanbase of anime in India and has been in the forefront for building a deeper connection with fans and their favourite characters. To further extenuate this experience, we are excited to collaborate with Only with the introduction of a special clothing line. This collection not only celebrates the passion for anime but also offers enthusiasts a unique and stylish way to express their love for this genre.”

  • Sony YAY! expands cross-platform ecosystem with new IP, “Oh My Lallan”

    Sony YAY! expands cross-platform ecosystem with new IP, “Oh My Lallan”

    Mumbai: The leading kids’ entertainment channel – Sony YAY! has unveiled a new addition to its extensive toonverse, which boasts over 100 beloved toon characters. This latest offering from their homegrown portfolio is “Oh My Lallan,” a captivating chase comedy that airs on its linear channel Sony YAY! . The channel further intends to extend the show’s presence beyond linear screens, encompassing various platforms such as gaming, digital media, licensing, and merchandising.

    The narrative of “Oh My Lallan” revolves around Lallan, an adventurous stray dog embarking on a mission to secure life’s fundamental necessities, such as food, water, and shelter. The channel’s strategic approach places a strong emphasis on entertainment, exploration, and delivering an enriching experience to its audiences. “Oh My Lallan” enhances and complements this approach, providing a multifaceted engagement and crafting a captivating experience for its young audience that extends beyond television screens.

    Sony Pictures Networks India, business head kids’ genre Leena Lele Dutta, “We recognize that humour and comedy hold a unique place in the hearts of kids. With ‘Oh My Lallan,’ we are dedicated to keep this promise and endeavour to perpetuate the joy of laughter. Our aim is to celebrate a world where kids can engage with their favourite characters in the multi-platform offerings that the channel will continue to provide.”

    Tune in to Sony YAY! for all-new episodes of “Oh My Lallan,” Monday to Friday, 11 am.

  • This festive season Sony YAY! unveils multi multi-multi-genre, multi-platform extravaganza

    This festive season Sony YAY! unveils multi multi-multi-genre, multi-platform extravaganza

    Mumbai: Sony YAY! has consistently captivated millions of young fans across the country through its multi-genre content offerings with engagements across multiple platforms and multiple screens. Its multi-genre offerings make it the preferred destination for kids, solidifying its position as a leader in the industry with a weekly reach of over 12.3 million viewers in HSM urban markets.

    The channel continues its commitment to delivering a diverse lineup of multi-genre content this festive season. Young audiences can look forward to an exciting blend of brand-new shows and fan favourites YAY! classics that span across chase comedy, family drama, anime and many more.

    “Oh my Lallan” – A heartwarming chase comedy series features Lallan, a lovable stray dog on a quest for food, as he encounters cunning house pets.

    Ninja Boy Rantaro – A brand-new anime series that follows the adventures of Rantaro and his friends as they embark on ninja training.

    “Honey Bunny Ka Jholmal” – The channel’s longest-running pet comedy primetime show, featuring non-stop banter and witty jokes presented by the OG Jholers.

    “Oggy and the Cockroaches” – The show will star the nation’s foremost animated character and the ultimate YAY! showstopper, Oggy, the blue cat. This series promises to offer a fresh and exhilarating take on the classic chase, all thanks to his relentless arch-nemeses, the clever cockroaches.

    Sony YAY! remains at the forefront of innovation with its commitment towards a multi-screen approach. In a groundbreaking move in the category, the channel introduces an AR game – “Oggy and the Cockroaches.” this game promises Oggy fans an experience like never before. The game developed in collaboration with Superfan Studio allows young audiences to immerse themselves in Oggy’s world, setting a new entertainment standard that has the potential to revolutionize how audiences interact with their favourite shows.

    Sony Pictures Networks India, Kids’ Genre! business head  Leena Lele Dutta commented “At Sony YAY!, our mission is to continuously redefine kids’ entertainment by delivering fresh storylines, toons, and immersive experiences, across multiple platforms. The ‘Oggy and the Cockroaches’ AR game showcases our commitment to delivering unparalleled, inspiring adventures for the kids who have shown love to our beloved characters.”  

  • Sony YAY! unveils its fresh content line-up

    Sony YAY! unveils its fresh content line-up

    Mumbai: Sony YAY! is all set to extend its three-pronged approach of entertaining, experiencing, and exploring with its array of offerings this festive season. This Diwali, the channel welcomed its audiences into their Happyverse – a unique world that brings happiness to the audience at every touchpoint.

    Sony YAY! further strengthens its leadership position as it promises to entertain its young audiences while satiating their need for variety through content that is wholesome and engaging. The channel expands its breadth of content with the launch of its iconic shows in new avatars.

    Sony Pictures Networks India Kids’ Genre business head Leena Lele Dutta said, “Since its inception, we have curated a world for our young audiences that they can call their own. We are very excited to introduce Happyverse – a world filled with endless fun, friendship, and excitement that gives them an opportunity to be their unapologetic selves. It is their undaunting love for Sony YAY! and the characters that keeps us motivated to keep doing something new and exciting consistently.” 

    Oggy and the Cockroaches: Next Gen has introduced a new character, Piya, whose friendship with Oggy will take audiences on a rib-tickling joyride. Taarak Mehta Kka Chhota Chashmah has returned to the screens with a brand new season of complete family entertainment.

    Furthermore, after becoming one of the top five shows in the slot within the first week of its release, Naruto is returning with the ninja’s journey ahead. Sony YAY! is set to delight Naruto fans with the opportunity to own Naruto merchandise, which will be available in a variety of apparel, home décor, and consumer electronics.

    The channel experiments with new formats with a variety of new shows, including PaJaMa, a homegrown slapstick comedy, and Sergent Keroro, a popular and funny Japanese manga series. The celebration will continue with the release of Magoo, as well as the most popular twin cats, Honey and Bunny, who will take audiences on an endless joy ride.

    Through a specially curated on-ground initiative called “Oggy’s Tour of India,” the channel now extends the experience beyond television and across the length and breadth of the country. This festive season, audiences across the country will be able to meet their favourite toons up close and personal thanks to this extensive on-ground property.

  • Sony Yay brings a new season of ‘Oggy and the Cockroaches: Next Gen’.

    Sony Yay brings a new season of ‘Oggy and the Cockroaches: Next Gen’.

    Mumbai: This year’s Diwali Oggy is all set to welcome a new friend Piya on the new season of Oggy and the Cockroaches: Next Gen.

    The show will bring the favorite chase comedy with a new twist – instead of chasing the eternal frenemy cockroaches, Oggy will now be seen going to every possible extent to keep his new friend, Piya happy – be it through performing magic tricks, braiding her hair, or even taking her out for picnics! 

    Along with melting Oggy’s heart, Pia’s infectious smile and innocent face-palm moments that backfire whenever she tries to help Oggy will make you grow fond of her and follow her across every adventure. 

    Sony YAY! is all set to bring Oggy to your town with the first-ever Oggy tour of India, to meet and interact with the audience. 

  • Sony adds two channels to its Canadian offering through ATN

    Sony adds two channels to its Canadian offering through ATN

    Mumbai: South Asian broadcaster Asian Television Network International (ATN) has acquired the Canadian distribution rights for two more TV channels from Sony Pictures Networks India (SPN) namely Sony YAY! and Sony PAL.

    Sony YAY! is India’s go-to kids channel for non-stop Kids entertainment! Its vision is to be a part of kids’ everyday lives through various endeavours. A channel targeted at kids aged between two–14 years, Sony YAY! is here to set new standards and benchmarks in kids’ entertainment genre with its unique, fresh and relatable content.

    Sony PAL is the general entertainment channel (GEC) from the SPN stable. The channel showcases stories and characters which forms an instant bond with its viewers. With the tagline “Yeh Pal Humara Hai,” which means this moment is ours, Sony PAL aims to bring positivity through its content offerings which inspires its viewers.

    ATN CEO and president Dr Shan Chandrasekar said,“We are very proud of our long association with Sony Pictures Networks, a world leader in Entertainment. We are delighted to launch our first children’s channel across Canada along with another popular General Entertainment Channel from the network. With the massive growth in South Asian population across Canada, these channels will attract a large loyal audience.”

    ATN already has a long-lasting association with Sony Pictures Networks India and distributes five channels across Canada namely Set HD, Sony SAB, Sony MAX, Sony MAX2, and Sony AATH. Sony YAY!  and Sony PAL will be launched on 13 September on Telus Optik TV in Western Canada, and soon after in other parts of the country through licensed distributors.

    Sony Entertainment Television senior vice president of international business America Jaideep Janakiram said, “We are ecstatic to announce our launch in Canada with Sony YAY! and Sony PAL. Our partnership with ATN goes a long way and will further help in taking our channels to the right audiences. The consumption of Indian content has surged amongst the South Asian diaspora in recent years and the launch of both these channels in Canada will fill in the gap of audiences with our compelling content.”

  • Sony YAY! enters in Malaysian market, and expands its presence in South Asian region

    Sony YAY! enters in Malaysian market, and expands its presence in South Asian region

    Mumbai: India’s leading kid’s entertainment channel Sony YAY! launches on Telekom Malaysia Berhad (unifi TV). With a lineup of fan-favorite shows, the channel debuted in the Malaysian market on 1 July 2022 to expand its presence further across the South Asian region.

    Sony YAY! launched in Tamil with a total of seven popular kid’s entertainment shows including Sab Jholmaal Hai (Honey Bunny), Guru Aur Bhole, Taarak Mehta Ka Chhota Chashma, Kicko & Super Speedo, Paap-O-Meter, Prince Jai aur Dumdaar Viru and HaGoLa.

    Sony YAY! is expected to tap into the prominent Tamil-speaking population of the region which comprises a total of 1.8 million people – the third highest in the world, after India and Sri Lanka. Considering the significant size of the Tamil-speaking audience in this region, the launch is a perfect opportunity for the channel to extend its content offerings to an expanded audience base across the South Asian market. 

    With notable titles and the top two shows such as Sab Jholmaal Hai (Honey Bunny) and Paap-O-Meter, Sony YAY! will cater to the Tamil speaking audience of Malaysia along with the Indian diaspora of the region which accounts for close to 6.8 percent of its population. The launch of the channel in Tamil on one of the largest platforms Telekom Malaysia Berhad (unifi TV) is further set to aid the channel in terms of reach and access. Sony YAY! will be accessible to the subscribers of unifi TV under the Varnam Plus Pack and the Ultimate Pack.

    With a growing audience base of around 43 million, Sony YAY! has grown exponentially since its inception in 2017 and the expansion into newer markets in South Asia strengthens the channel’s commitment to providing world-class entertainment to young audiences across the globe. This foray into Malaysia further accelerates the consistent drive to transform the global entertainment sector for Sony Pictures Networks India (SPN). 

    Speaking on this, Sony YAY! EVP and business head Leena Lele Dutta said, “Over the span of five years since we launched Sony YAY! the channel has rapidly risen to become the #1 kid’s entertainment channel in India. The current Indian channel portfolio in Malaysia has a huge potential and with the launch of Sony YAY! In Malaysia, we will be leveraging this opportunity and extending our diverse range of enthralling kid’s entertainment options to an extremely new and vibrant set of audiences. The launch has made us optimistic about newer opportunities that we can explore to reach young audiences across geographies.”

    Sony Pictures Networks EVP and head of international business Neeraj Arora commented, “As one of the fastest-growing kid’s entertainment channels in the Indian subcontinent, Sony YAY! has consistently made efforts to become the ultimate entertainment solution in the kid’s genre. The channel has curated and brought a bouquet of international shows and IPs to Indian audiences. This partnership with Telekom Malaysia Berhad will help us cater to the appetite of the rapidly growing audience across the Malaysian market and solidify our position in the global kid’s entertainment segment by bringing popular Indian shows to global audiences.”

  • Sony YAY! expands its toon universe with two new shows ‘Ha.Go.La’ and ‘Robotan’

    Sony YAY! expands its toon universe with two new shows ‘Ha.Go.La’ and ‘Robotan’

    MUMBAI: Sony Pictures Networks India’s (SPNI) kids channel Sony YAY! has announced that it will further grow its toon universe of 100+ toons and increases its content library of over 700+ hours with two brand new show launches – Ha.Go.La‘ and Robotan.

    Ha.Go.La a conversational comedy, set in the Northern heartlands of India, transports kids into the world of three crazy friends – Hathgola, Goli and Lattha, where inanimate objects come to life to go on misadventures of a lifetime. In another new launch Robotan, a friendly robot – Robotan and his creator cum friend Kan- chan will come together to take kids on a rib-tickling joy ride with their hilarious adventures.

    Sony YAY! head programming Ronojoy Chakraborty said, “Kids are at the centre of the Sony YAY! universe, and it is no different as we bring to our audiences a new homegrown offering – Ha.Go.La. The show celebrates the nuances of day-to-day seemingly mindless, giggly meandering conversations of kids, with a cultural setting close to home. With the launch of these two brand new shows, we increase the width of likeable genres that Sony YAY! offers to kids.”

    Actor and musician Raghubhir Yadav said, “Lending my voice to songs of animated characters has always been a thrilling experience for me. For a brief period, you enter the world of these funny characters and learn to laugh and have fun in their unique universe. With Ha.Go.La, I got to enjoy the unique and uncanny friendship between three household objects and this new song brings that out wonderfully. I hope that kids will love singing along to this fun song we have curated for them.”

  • Sony YAY! partners with KidZania to begin pet rescue agency

    Sony YAY! partners with KidZania to begin pet rescue agency

    Mumbai: Sony YAY! has partnered with KidZania, an award-winning global edutainment theme park to launch a unique pet rescue agency.

    With this, Sony YAY! aims to empower kids to love and secure animals. At the Pet Rescue Agency KidZania Mumbai, kids will get to play a role as “rescue agents” and go on an adventure of finding and rescuing pets in KidZania city.

    With the help of exciting cues and indicative maps, kids will learn about the nitty-gritty of pet-rescuing operations alongside gaining knowledge about the diverse breeds and kinds of pets. The team-based activity will see kids be sharp and alert to follow set instructions as well as seek out clues to the whereabouts of the missing pets.

    Speaking on this, Sony Pictures Networks India, Kids’ Genre head of marketing Sujoy Roy Bardhan said, “Pet welfare is extremely close to my heart. At Sony YAY! It has been our constant endeavour to empower kids and further serve the purpose of reaching out to our audiences. The launch of the Pet Rescue Agency not just helps us to take another step in the same direction, but also helps us inculcate the right approach into the future citizens of the country.”

    Talking about this partnership, KidZania India chief partnership officer Prerna Uppal said, “KidZania has always envisioned providing children with an all-rounded multi-dimensional edutainment that contributes to the overall growth of their personality. By partnering with Sony YAY!, a brand that believes in business with purpose, we not only aim at enabling children to explore what it is like being a pet rescuer but also instil in them values like care and compassion as well as a sense of responsibility towards pets. We believe that inculcating such crucial values at a young age can go a long way in empowering kids to build a better world for themselves in the future.”

    Cyrus Broacha added, “Animals are man’s best friends, and I am very happy to see Sony YAY! taking the initiative to bring awareness towards their safety and security. With this initiative, I hope the kids develop more empathy towards animals and bring a positive change at large towards animal welfare”