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MUMBAI: It's going to be an exciting summer for the Sony YAY! viewers as the channel that turns three years this April has planned surprises for...
MUMBAI: Sony Pictures Networks India (SPN) will contribute Rs 100 million to support daily wage workers in the media and entertainment industry, in response to the...
MUMBAI: Kids across the country are all ready to wrap up their schools and are gearing up for the long awaited summer break. Kicko, kid’s favorite...
MUMBAI: February 20 is celebrated as “Love your pet day” and what better occasion than this day to shower our furry friends with all the love....
MUMBAI: Every year, Indian families gather around their television sets to witness the annual Republic Day celebrations. And to double the entertainment quotient for children this...
MUMBAI: Amid Christmas vacation, the kids' channels viewership reached a new peak during the week 53 (2019) with over 25 million viewing minutes, Broadcasting Audience Research...
MUMBAI: Sony Yay! – The kid’s entertainment channel is all set to host its first ever funday for the entire family called ‘The Giant Wheel Festival’...
MUMBAI: The holiday season is just around the corner and no one looks forward to them as much as kids. The season witnesses unprecedented enthusiasm, good...
MUMBAI: This Children’s Day, Sony YAY! in association with Crossword Bookstores took upon themselves to disrupt the regular routines of some families and brought them together...
MUMBAI: For kids’ channels, Children’s Day is the most important day of the year. Despite not raking in any special reach or viewership, channels yet air...
MUMBAI: Diwali, is inarguably one of the most awaited occasion for kids across India. The entire country is in the festive mood, children on their holidays...
MUMBAI: As per BARC India data, Sony YAY! continues to remain in the top three positions for the past few weeks. In week 41 the channel...
MUMBAI: Kids animation content should be more inclusive to make a bigger impact, insisted a panel, speaking on “Creating an Impact for Kids Audience”, at the...
MUMBAI: Real heroes don’t always wear capes; they also teach, mentor and help individuals realize their best potential. Dedicating countless hours to us with their knowledge...
MUMBAI: Sony Yay is focussing its energy in consolidating programming and content within four characters in its shows Honey Bunny ka Jholmaal, Guru Aur Bhole, Kicko...
MUMBAI: India’s first kids’ animation summit, KAM (Kids Animation and More), organised by AnimationXpress.com, saw an insightful array of sessions ranging from fireside chats to exclusive...
MUMBAI: After a fun-filled weekend with their favourite Jholmaal Jodi Honey & Bunny, kids are all set to kick start their week on a positive note....
MUMBAI: “I have studied many philosophers and many cats. The wisdom of cats is infinitely superior.” As rightly put by Hippolyte Taine, cats truly hold a...
MUMBAI: Schools have just begun and it is the time of the year when kids look forward to reunite with their old friends and to make...
MUMBAI: The camaraderie, chemistry and comedy of errors, that take place between the quirky duo of Honey-Bunny from Sony YAY!, is loved and adored by kids...
MUMBAI: Animators have long contemplated the complexity of producing pre-school content for the ages of two to four years. On the third day of FICCI Frames...
MUMBAI: Sony YAY! began their journey with a promise to become a one stop destination of happiness for kids and they have stood true to their...
MUMBAI: Kids make our world go around! Quite literally, for channels focused on children as audience, observing their growing influence on choices, preferences and consumption habits...
MUMBAI: Sony YAY! the Ultimate Destination of Happiness for kids has already entrenched its position as one of the favourite TV channels for kids. To rejoice...
MUMBAI: Once upon a time, the kids’ genre was the most sidelined of them all but now broadcasters have figured out how to make magic work...
MUMBAI: The kids channels have finally woken up to the importance of animation in regional languages. Tamil, Telugu, Bengali and Malayalam are the existing languages...
MUMBAI: Friend, best buddies, interdependence, liberation, freedom – from friendship rises freedom. For a child, a friend is someone who gives them complete freedom to be...
MUMBAI: No matter how you slice it, pizza always makes you happy! To spread this joy with kids across streams and expanses, kid’s entertainment channel, Sony...
MUMBAI: After building a robust content portfolio for their young viewers and becoming the only home-grown kids’ channel in India with five languages – Hindi, Tamil,...
MUMBAI: Haven’t we secretly wished we had superpowers or a friend who is a superhero? A friend with whom we could take on all the wrong...
They say life is better when you’re laughing. And this year, Sony YAY! characters and our favorite cats Honey and Bunny, with all their masti, made people...
MUMBAI: Back in the 90s, a new legion of toon addicts was created in India with the advent of anime shows such as Pokémon, Dragonball Z...
MUMBAI: It seems that the kids’ segment of the television audience is immune to the charms of the Indian Premier League (IPL). When the T20 league...
MUMBAI: Home-grown content in India is growing by leaps and bounds. Recently, Discovery Kids launched Little Singham as its new character to spearhead its library of...
MUMBAI: Sony Pictures Networks’ kids channel is making strides within a year of launch. Sony Yay plans to add Bengali and Malayalam audio feeds. It already...
MUMBAI: Sony Pictures Networks’ kids’ channel Sony Yay has appointed Beanstalk Asia as its creative agency. The company was handed over the mandate after a competitive...
MUMBAI: One day, while at my neighbor’s house, I couldn’t help but notice how excited her daughter was to dress up for her annual fancy dress...
MUMBAI: It’s that time of the year when the children’s thrill-o-meter is at its peak; when the vibrancy of colours takes over their lives and the...
In the Indian television space, the specialised genre on kids emerged in 1995 and has only been growing ever since. The kids’ genre is the third...
MUMBAI: There was no dearth of excitement in the kids’ entertainment space in 2017. Despite the digital onslaught, original content producers grew from strength to strength,...
MUMBAI: Despite the advent of interesting live action and feature films for kids, data suggests that animated content still rules the roost. According to Broadcast Audience...
MUMBAI: With Children’s Day coming up next week, kids’ channels have lined up special programmes to entertain the little ones on 14 November. The latest kid...
MUMBAI: The Indian arm of the Sony Network had it all – GEC, music, film, sports, you name it. What lacked was a brand for the...
MUMBAI: Animals play an integral role in our lives, always showering us with love no matter what. However, in return we humans rarely reciprocate their love....
MUMBAI: This festive season, Sony YAY! the kids’ entertainment channel from Sony Pictures Networks India (SPN), is all geared up for a massive Diwali celebration. The...
MUMBAI: Krazy Kids Karnival, a kids’ event with innovative fun and engagement activities for toddlers-to-teens, has been planned on 14 and 15 October at City Park,...
MUMBAI: A mentor, a guide, a confidante, a friend — a teacher plays a significant roles in shaping a child’s identity and helping him realise their...
MUMBAI: Sony Yay!, the newest offering from Sony Pictures Networks India, has partnered with the latest edition of the India Kids Fashion Week as the official...
MUMBAI: Sony Yay! has launched an interactive campaign named Finding Funny Challenge in association with Act II. The campaign is presented by Johnson’s Active Kids Shampoo....
MUMBAI: Ranking as one of the highest brand associations for a Hollywood movie released in India, around 61 companies have joined the Spider-Man brand-wagon for themed...
