Tag: Sony YAY

  • Made in Bharat goes global as HiTech Animation powers a mythic leap

    Made in Bharat goes global as HiTech Animation powers a mythic leap

    MUMBAI: Once upon a timeline not in Hastinapur, but in Kolkata, a creative revolution took root. What began as a modest dream inside a small studio in 2012 has today turned into one of India’s most compelling success stories in animation. HiTech Animation Studios, the homegrown powerhouse behind Kurukshetra, is showing the world that the next wave of visual storytelling is proudly Made in Bharat.

    From the land known for art, music and literature, HiTech emerged with a clear vision to create world-class animation from India, for the world. Over the past decade, the studio has worked with some of the biggest names in entertainment, including Sony Yay, Nickelodeon, Byju’s, Cartoon Network, and Pogo. Each project honed its craft, blending technical precision with creative flair, and proved that Indian animators could hold their own against global giants.

    The studio’s crowning glory arrived this year with Kurukshetra, a two-part animated epic that reimagines the Mahabharata through the eyes of 18 warriors. Released on Netflix on 10 October and 24 October 2025, and produced in collaboration with Tipping Point, the digital arm of JioStar, the series took three years and over 250 artists and technicians to create.

    Rendered in cutting-edge 3D animation, motion capture, and photorealistic visual design, the 18-episode series is available in 34 global languages and streaming in 190 countries. For Indian storytelling, Kurukshetra is more than a milestone, it’s a declaration of creative intent, proving that homegrown myth and modern technology can together craft a cinematic spectacle with universal appeal.

    “Our focus has been on building an integrated ecosystem, where talent development, technology, and production excellence work in sync to deliver content that creates impact beyond borders,” said HiTech Animation managing director and founder Subrata Roy. “We’ve always approached animation as both a creative pursuit and a scalable industry.”

    HiTech’s rise mirrors a larger cultural moment India’s transformation from a content service hub into a storytelling powerhouse. By combining state-of-the-art infrastructure with its own in-house training programmes, the studio not only creates premium content but also shapes the next generation of animators powering India’s creative economy.

    Roy believes that the foundation for this artistic growth lies deep within India’s culture itself. “Art and craft have always been integral to our education and identity. Combine that with our socio-cultural diversity, and we have the stories and the talent to captivate audiences across countries and cultures something the global success of Kurukshetra clearly shows,” he said.

    From a single floor in Kolkata to the world’s biggest streaming platform, HiTech Animation’s journey is a story of vision meeting velocity, of tradition reimagined through technology. As Kurukshetra takes Indian mythology to millions of screens worldwide, one truth stands tall when Bharat dreams in pixels, the world watches in awe.

  • Sony YAY! and TV Asahi collaborate on all-new episodes of Obocchama-kun

    Sony YAY! and TV Asahi collaborate on all-new episodes of Obocchama-kun

    MUMBAI: Sony YAY!, the leading kids’ entertainment brand in India, has partnered with Japan’s iconic broadcaster TV Asahi to produce brand – new episodes of the fan-favourite anime Obocchama-kun. The first-of-its-kind collaboration has the stories and character design created in Japan and the animation produced in India, bringing together the creative strengths of both countries to revive a classic series for a new generation.

    Since its debut on Sony YAY!, Obocchama-kun has emerged as a breakout hit, resonating strongly with kids across India through its eccentric humour, relatable characters, and unique storytelling style. The series has quickly built a loyal fanbase and proved its potential to grow into a long-term franchise.

    Ambesh Tiwari, Business Head, Sony Kids said, “Obocchama-kun has created a special place in the hearts of kids across India. At Sony YAY!, our mission has always been to give our audience more of what they love. This collaboration is a step forward in that journey—bringing new stories, deeper humour, and the same Obocchama magic that has connected so strongly with fans.”

    Maiko Sumida, Head of Animation Sales & Development, Interntational Business Department, TV Asahi said, “Obocchama-kun is back again! What’s more, all the stories are brand new, fully supervised by the original creator, Mr. Yoshinori Kobayashi, making this return more fun and exciting than ever before. This series holds special significance for TV Asahi, as it is a co-production with Sony Pictures Networks India. We are looking forward to the Obocchama-kun’s unpredictable adventures on Sony Yay!”

     

  • CID goes to toon town: Sony YAY! brings teenage sleuths to the small screen

    CID goes to toon town: Sony YAY! brings teenage sleuths to the small screen

    MUMBAI: Move over Inspector Pradyuman, there’s a new investigative squad in town – and they’ve barely finished their homework in their high school notebooks! Sony Yay! is set to unleash its animated blockbuster CID Squad on 17 March, giving India’s beloved crime franchise a cheeky teenage makeover.

    In a plot twist that would make even Dr Salunkhe raise an eyebrow, the series transforms our favourite sleuths into a band of tech-savvy teenagers. Gone are the days of Daya, darwaza todo! – this new Daya is more likely to break firewalls than doors, reimagined as a gutsy young coder with a knack for digital detective work.

    The fresh-faced crew includes 16-year-old Abhijeet, whose sharp memory would put a supercomputer to shame, and young Fredricks bringing the laughs while keeping the team’s spirits high. Meanwhile, Inspector Pradyuman, now a sprightly 25-year-old, leads this band of teenage crime-fighters with the same signature style – just with fewer grey hairs.

    “This isn’t your grandmother’s CID,” quips  Sony’s kids and animation business head. Ambesh Tiwari. “We’re targeting the first Cartoon Network generation who’ve grown up to be parents. They get animation, and they’re ready for something revolutionary.”

    Ambesh Tiwari

    The series, produced by Toonz Animation with a dash of European flair from Ireland’s Telegael studio and music composers  Gigi Meroni and Saveiro Rapezzi, promises to tackle thoroughly modern mysteries. 

    Forget about missing jewels – these young detectives are cracking cases involving self-driving cars and artificial intelligence, with a helping hand from Dr Salunkhe, now re-imagined as a mechanical wizard running a scrap shop.

    With 26 episodes in the bag, each running 22 minutes, the show will hit the screen in six Indian languages – Hindi, Telugu, Tamil, Malayalam, Bangla, and Marathi.

    “Think of it as ‘Sherlock Holmes meets Teen Titans’, but with a distinctly desi flavour,” Tiwari says with a grin, adding that the audience for the show is going to cross national boundaries and go way beyond India.  

    “The intent is to create a global property which will be syndicated across the world, with India being a sizable market. It may even be acquired by a major OTT platform where primarily adults will watch it. CID is a massive IP, and we want to take it forward in a new format.” 

    He reveals that CID Squad  is only the first step that Sony is taking in its animation journey in India; the idea is to create many more properties once it  turns out to be hit that it is expected to become.  
     
    “Look at Pixar – its IPs like Toy Story have thrived for decades. Animation requires one major global hit, and it can generate revenue for 20 to 30 years. CID Squad is our first step towards creating such properties. The investment in this project is substantial, but we expect to recover it soon,” he elucidates. 

    Sponsors have already hitched on the CID Squad  van and are taking a ride with inspector Pradyuman’s  investigating crew: Quickheal and PediaSure are a couple of the brand names that have popped up on the promo as co-powered by partners. 

    And if you’re still wondering whether this new squad can fill the original team’s shoes, Sony Yay! is quite sure they can and is betting big on it. After all, when you’ve got teenage detectives, cutting-edge tech, and a dash of nostalgia, who needs a broken door?

  • Sony Yay! serves up a sweet treat of toons and festive delights

    Sony Yay! serves up a sweet treat of toons and festive delights

    MUMBAI: Holi isn’t just about gulal and gujiyas, it’s about laughter, fun, and, of course, your favourite toons! Sony Yay! is bringing the ultimate festive mash-up, pairing its most iconic characters with classic Holi sweets for a celebration that’s as colourful as it is delicious.

    Shinchan – Gujiya

    Sweet, stuffed, and always full of surprises, gujiya is the perfect match for Shinchan’s cheeky antics! Just like you never know what’s inside this Holi treat until you take a bite, you never know what Shinchan is up to next. Watch out, leave a plate of gujiyas unattended, and Shinchan might just swipe a few when you’re not looking!

    Oggy and the Cockroaches – Thandai

    Oggy loves peace and quiet, but with the cockroaches stirring up trouble, life is always full of unexpected twists just like thandai! Cool and refreshing yet spiced with a hint of madness, this drink is the perfect Holi pick for Oggy’s never-ending chaos.

    Naruto Shippuden – Jalebi

    Energetic, unstoppable, and always ready for action, Naruto is the jalebi of the toon world! This crispy, swirly, sugar-loaded delight may seem simple, but its twists and turns are as unpredictable as Naruto’s ninja moves. Whether you’re chasing dreams or the last jalebi at the Holi party, channel your inner ninja and grab every sweet moment!

    So, which mithai matches your Holi vibe? Whether you’re a playful gujiya, a fiery jalebi, or a cool thandai, Sony Yay! is serving up the ultimate festive fun. Tune in, join the Holi masti, and celebrate with Shinchan, Naruto Shippuden, and Oggy & The Cockroaches. Happy Holi! 
     

  • Celebrate Republic Day with Sony YAY!’s toon parade of fun and laughter

    Celebrate Republic Day with Sony YAY!’s toon parade of fun and laughter

    MUMBAI: Who said parades were just for marching bands and floats? This Republic Day, Sony YAY! is rolling out a toon-tastic extravaganza that promises to unite generations in laughter and nostalgia. From the hilarious antics of Shin chan to the never-give-up spirit of Naruto, the channel is all set to bring fans a parade of animated legends that will make you laugh, cheer, and relive the magic of growing up.

    The toon parade lineup

    Shin chan

    First in line is the irrepressible Shin chan, with his cheeky moves and endless pranks. Waving mischievously to the crowd while dodging his mom’s wrath, he reminds us to embrace our inner goofball and find joy in the little things. Shin chan’s antics are sure to leave everyone in splits!

    Oggy

    Armed with his trusty frying pan, Oggy chases the notorious cockroaches down the parade path. His slapstick humour and never-quit attitude bring chaos and hilarity, proving that even in the midst of a mess, you can always laugh your way through life’s curveballs.

    Naruto

    Bursting into the parade with his signature ninja run and unstoppable determination, Naruto brings energy and inspiration to the festivities. His journey of grit and self-belief, from aspiring Hokage to saving the world, shows fans everywhere the power of perseverance. Believe it!

    Honey Bunny

    Bringing up the rear in a whirlwind of colour and chaos, Honey and Bunny roll in on a gadget-filled float, turning every moment into a laugh riot. Their wacky stunts, comedic timing, and unmatched teamwork ensure this parade ends on the perfect high note.

    Sony YAY!’s Republic Day celebration goes beyond nostalgia—it’s a tribute to the animated icons who shaped our childhoods and continue to spark joy today. With a lineup like this, the day promises to be bursting with laughter, fun, and heartwarming moments.

    Tune into Sony YAY! this Republic Day, and march alongside your favourite toons in this one-of-a-kind parade. Relive the magic, share the joy, and celebrate the characters that make growing up unforgettable.

    Don’t just watch the parade—be a part of it!

  • Kites, chaos, and comedy: Toons add hilarious twists to Makar Sankranti

    Kites, chaos, and comedy: Toons add hilarious twists to Makar Sankranti

    MUMBAI: This Makar Sankranti, Sony YAY! turns the skies into a canvas of laughter and cheer as it brings a YAY moment to kids across India!

    With the fan-favourite toons Shin chan, Oggy, Naruto, and Honey Bunny joining the kite-flying frenzy, the harvest festival gets a quirky animated twist.

    Imagine rooftop battles bursting with til laddoos, laughter, and unstoppable mischief as these beloved characters take kite-flying to hilarious new heights. Under the winter sun, it’s a celebration like never before—a perfect blend of tradition and toe-tapping fun, crafted specially for young hearts!

    In this unique twist, the characters bring their personalities to the forefront, transforming kite-flying into a hilarious adventure:

    . Shin chan: The Chaos King

    True to form, Shin chan thrives on creating mayhem rather than winning. He teases competitors, dances around to distract them, and throws in his trademark quips. Amid the chaos, his iconic line, “Don’t praise me so much,” draws the crowd’s laughter.

    . Oggy: The Unlucky Underdog

     Oggy simply wants a peaceful kite-flying day, but the cockroaches steal his kite and sabotage his efforts with fireworks. As sparks fly, Oggy’s frantic chase ends in hilarity when he cuts his own kite’s string.

    . Naruto: The Ninja Strategist

    Naruto brings his shinobi skills to the battle, controlling multiple ninja-themed kites with precision. Using his tactics to stay ahead, he confuses opponents while winning hearts as the crowd favourite.

    . Honey Bunny: The Dynamic Duo

     The mischievous duo enters with a giant carrot-shaped kite. Bunny handles the string while Honey takes to the skies, snipping rivals’ kites mid-air. Their antics leave everyone laughing and cheering, proving they aim to win with flair.

    This Makar Sankranti, Sony YAY! invites viewers to tune in and join the laughter-filled chaos as these beloved characters transform the festival into a spectacle of humour and competition. Whether it’s Shin chan’s pranks, Oggy’s misfortunes, Naruto’s ninja tactics, or Honey and Bunny’s outrageous stunts, every moment promises to entertain.

    Don’t miss out

    . Where to watch: Sony YAY!

    . When: This Makar Sankranti, 14 January 2025.

     

  • Sony Yay! to air Shin chan movies on Saturdays’ lunch time

    Sony Yay! to air Shin chan movies on Saturdays’ lunch time

    MUMBAI: Chaos and laughter are guaranteed when Shin chan is in the picture! 

    The most unpredictable five-year-old is all set to hijack fans’ Saturdays with his signature mischief and unforgettable antics. Starting 14 December, Sony Yay! is set to unveil a month-long movie block at 1 pm featuring four hilarious Shin chan adventures, promising endless entertainment for the whole family.

    The first of these, according to company release is The Singing Bomb, where Shin chan’s off-key melodies will leave  audiences in stitches. On 21 December, it’s time to groove with DanceAmigo, featuring Shin chan’s wild moves and unmissable charm. On 28 December, Buri Buri 3 Minutes Charge brings a whirlwind of hilarity as Shin chan’s quick thinking saves the day. Bringing up the rear  is The Adventures of Kasukabe Boys on 4 January, a comical journey with Shin chan and his gang.

    Whether inventing goofy excuses to skip a bath or creating chaos wherever he goes, Shin chan’s antics never fail to entertain. With his quirky parents, adorable baby sister Himawari, and ever-loyal dog Shiro, this movie block is a recipe for pure, unfiltered fun.

  • Ambesh Tiwari to succeed Leena Lele Dutta as Sony Yay! business head

    Ambesh Tiwari to succeed Leena Lele Dutta as Sony Yay! business head

    Mumbai: Sony Pictures Networks India (SPNI) has announced a major leadership change within its kids and animation division. Leena Lele Dutta, who mothered and nurtured the portfolio, including the Sony Yay! channel since its launch in 2017, will step down as business head by the end of this fiscal year. Under her leadership, Sony Yay! became a top destination for children’s entertainment, known for its animated series, original content, and ventures into animation production and ancillary businesses.

    Ambesh Tiwari, the newly appointed business operations head, will take over her role. He brings significant experience from roles at Star India, Zee Entertainment, and Life Ok, where he was instrumental in launching channels like Zee Keralam and Zee Punjabi. His academic background includes an MBA from the University of Oxford, Young India Fellowship from Ashoka University, and a diploma in media law and public policy from Nalsar University.

    Leena will collaborate with Ambesh in the coming months to ensure a smooth transition. 

    SPNI acknowledged her significant contributions in a press release issued earlier today and wished her well for the future while expressing confidence in Ambesh’s ability to lead Sony Yay! to continued growth and success in delivering quality children’s content, 

  • Find out which toon matches your sibling dynamic this Raksha Bandhan

    Find out which toon matches your sibling dynamic this Raksha Bandhan

    Mumbai: Raksha Bandhan is about more than just tying a Rakhi and exchanging gifts—it’s a day to honor the bond you share with your sibling. You’d go to great lengths for them, but sharing the last slice of pizza is a different story. Whether you’re always bickering or the fun begins as soon as the grown-ups leave, there’s a show perfect for your sibling dynamic. From the antics of Oggy and the Cockroaches to the adventures of Shin chan, Sony YAY! has a show that captures your unique connection. This Raksha Bandhan, explore the world of toons that fits you and your partner-in-crime.

    Oggy and The Cockroaches: For the sibling showdowns

    Do you and your sibling have a knack for driving each other up the wall, only to forget and patch things up five minutes later? Then Oggy and the Cockroaches is your ideal match because Oggy just wants to enjoy a quiet and peaceful day, but those cockroaches just won’t let him. Sounds familiar? From hilarious chases to clever pranks, this show mirrors your daily sibling brawls and brings you together with laughter. Grab some snacks, warm up on the couch, and watch Oggy and the Cockroaches turn every conflict into a comedy of errors.

    Honey Bunny: For the mischief-makers

    Do you and your sibling know how to stir up fun the moment your parents are out? Then Honey Bunny’s antics are the perfect match for you and your other half. These OG Jholers are inseparable, always up to clever schemes. Whether you’re sneaking snacks or plotting your next big prank, Honey and Bunny capture that connection between siblings who just understand each other. You know you can count on your partner-in-crime to cover for your mother’s broken flower pot.

    Naruto: Shippuden: For the sibling duo with a strong bond

    Sometimes, your relationship with your sibling isn’t just about fun or jokes; it can be deep and complex. The connection between Naruto and Sasuke is a mix of rivalry and moments of absolute brotherhood. Despite their differences, Naruto and Sasuke always find a way to support each other and fight for a common cause. Celebrate this Raksha Bandhan by watching Naruto’s journey of friendship, loyalty, and teamwork because in the end, your sibling will always have your back.

    Shin chan: For the laugh-out-loud bond

    If you and your sibling can turn even the dullest everyday moment into a circus show, then Shin chan is the toon that hits home. Shin chan and his cute little sister Himawari are a bundle of chaotic energy, always finding a way to turn their whole house upside down. From watching Action Kamen together to drawing on their father’s face with a marker while he sleeps, this pair knows how to keep life exciting.

    This Rakshabandhan, tune into Sony YAY! and celebrate your sibling bond with toons just like you two.

  • Sony YAY! celebrate friendship day with these fun toon-inspired gifts for your BFF!

    Sony YAY! celebrate friendship day with these fun toon-inspired gifts for your BFF!

    Mumbai: Friendship’s Day is just around the corner, and one of the best ways to celebrate this special occasion is by showing your friends how much they mean to you. Whether it’s with a heartfelt card, a fun outing, or a thoughtful gift, the essence of Friendship’s Day lies in cherishing those who make life brighter. More often, our best friends remind us of our favourite toons. They might be as mischievous as Shin chan, as adventurous as Honey Bunny, or they might love relaxing after a long day just like Oggy. Here are some fun and thoughtful gift ideas for your best friends, inspired by your favourite Sony YAY! toons.

    Shin chan and his sweet tooth

    Shin chan, the cheeky little kindergartener, has a big heart and a knack for trouble. Do you know what he loves more than getting into hilarious situations? That’s right! He loves chocolates. Remember when Shin chan’s mother brought home a box of chocolates, and he could not keep his hands off them? If your friend has a sweet tooth and a playful nature, like Shin chan, they’ll love a box of chocolatey delights.

    Get lazy, Oggy-style

    Is your friend always running around and in need of a break to just breathe? Looks like they are channelling their inner Oggy. There’s nothing Oggy enjoys more than lounging around and watching TV with his favourite snacks. But his peace is constantly disrupted by three mischievous cockroaches living in his house. Gift your best friend a comfy beanbag and let them kick back, indulge in their favourite snacks, and get lost in their favourite shows, Oggy-style.

    Gear up for an adventure like Honey & Bunny

    Whether it’s playing football in the rain or chasing behind art thieves, the OG Jholers, Honey and Bunny, are always ready for an adventure. But even the most enthusiastic Jholers need the right tools – and that’s why your friend needs an adventure backpack. From snack emergencies to paint balloons and supplies for hilarious pranks, they can carry anything and everything needed to conquer the day.

    Slurp Ramen Naruto-Style

    Naruto Uzumaki trains day and night to become the Hokage, the strongest ninja. But when Naruto feels a bit sad, his friends Sasuke and Sakura know exactly how to lift his spirits. They treat him to his favourite meal – a warm bowl of ramen. Imagine slurping up noodles from a steaming hot bowl, topped with fluffy clouds of scrambled eggs. Give your best friend a warm hug for their tummy by treating them to a bowl of ramen. But can your best friend empty their bowl as fast as Naruto?

    Sony YAY!  celebrate Friendship’s Day with your favourite toons!