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MUMBAI: Once upon a timeline not in Hastinapur, but in Kolkata, a creative revolution took root. What began as a modest dream inside a small studio...
MUMBAI: Sony YAY!, the leading kids’ entertainment brand in India, has partnered with Japan’s iconic broadcaster TV Asahi to produce brand – new episodes of the...
MUMBAI: Move over Inspector Pradyuman, there’s a new investigative squad in town – and they’ve barely finished their homework in their high school notebooks! Sony Yay!...
MUMBAI: Holi isn’t just about gulal and gujiyas, it’s about laughter, fun, and, of course, your favourite toons! Sony Yay! is bringing the ultimate festive mash-up,...
MUMBAI: Who said parades were just for marching bands and floats? This Republic Day, Sony YAY! is rolling out a toon-tastic extravaganza that promises to unite...
MUMBAI: This Makar Sankranti, Sony YAY! turns the skies into a canvas of laughter and cheer as it brings a YAY moment to kids across India!...
MUMBAI: Chaos and laughter are guaranteed when Shin chan is in the picture! The most unpredictable five-year-old is all set to hijack fans’ Saturdays with his...
Mumbai: Sony Pictures Networks India (SPNI) has announced a major leadership change within its kids and animation division. Leena Lele Dutta, who mothered and nurtured the...
Mumbai: Raksha Bandhan is about more than just tying a Rakhi and exchanging gifts—it’s a day to honor the bond you share with your sibling. You’d...
Mumbai: Friendship’s Day is just around the corner, and one of the best ways to celebrate this special occasion is by showing your friends how much...
Mumbai: The rains have started, pitter-pattering on the rooftops and announcing the return of school, exams and homework. But don’t let the gloomy weather bring down...
Mumbai: Sony YAY! becomes the first kids’ channel to offer its most popular kids programs Shin chan, Oggy and the Cockroaches and Honey Bunny in Odia...
Mumbai: Riding high on the success of three phenomenal editions, each drawing a crowd of over 10,000, Sony YAY!, the leading kids’ entertainment brand, is thrilled...
Mumbai: Kids’ entertainment channel – Sony YAY! has announced an exciting new addition to its rich programming slate with the launch of the iconic show –...
Mumbai: Youva, from the house of Navneet Education, is thrilled to announce its collaboration with the leading animated series – Oggy and the Cockroaches. Licensed by...
Mumbai: Ever dreamed of pulling off epic pranks like your favourite Sony YAY! toons? This April Fools’ day, get ready for laughter, delightful surprises, and maybe...
Mumbai: Ever wondered how you can celebrate the festival of colours with your favourite toons? Dodge those pichkaris like Naruto and prank your friends with gulaal...
Mumbai: Valentine’s day is here and it’s time to celebrate love and friendship. On this special day, ditch the traditional and get ready for something wacky...
Mumbai: This Republic Day, celebrate with your favourite OG Jholers, Honey, Bunny and their gang. The gang always sticks together despite all the jholmal. Be it...
Mumbai: Gone are the days of kids simply consuming what runs on the TV or eating the cereal their parents picked. Rather, in today’s consumer landscape,...
Mumbai: Sony YAY!, the leading kids’ entertainment brand, successfully concluded the third edition of The Giant Wheel Festival in Delhi last week. The festival attracted a...
Mumbai: Sony YAY! has consistently set the benchmark for immersive and engaging content experiences, as the leading kids’ entertainment brand. “Naruto” – the largest title in...
Mumbai: The leading kids’ entertainment channel – Sony YAY! has unveiled a new addition to its extensive toonverse, which boasts over 100 beloved toon characters. This...
Mumbai: Sony YAY! has consistently captivated millions of young fans across the country through its multi-genre content offerings with engagements across multiple platforms and multiple screens....
Mumbai: Sony YAY! is all set to extend its three-pronged approach of entertaining, experiencing, and exploring with its array of offerings this festive season. This Diwali,...
Mumbai: This year’s Diwali Oggy is all set to welcome a new friend Piya on the new season of Oggy and the Cockroaches: Next Gen. The...
Mumbai: South Asian broadcaster Asian Television Network International (ATN) has acquired the Canadian distribution rights for two more TV channels from Sony Pictures Networks India (SPN)...
Mumbai: India’s leading kid’s entertainment channel Sony YAY! launches on Telekom Malaysia Berhad (unifi TV). With a lineup of fan-favorite shows, the channel debuted in the...
MUMBAI: Sony Pictures Networks India’s (SPNI) kids channel Sony YAY! has announced that it will further grow its toon universe of 100+ toons and increases its...
Mumbai: Sony YAY! has partnered with KidZania, an award-winning global edutainment theme park to launch a unique pet rescue agency. With this, Sony YAY! aims to...
MUMBAI: After two seasons of its show Taarak Mehta Kka Chhota Chashma, kids broadcaster Sony YAY! brings a new season of the show on Monday. The...
MUMBAI: Currently, 57 percent of kids prefer television while only 10 per cent receive their entertainment via OTT. 33 percent of kids prefer to watch both...
Mumbai: With the onset of summer 2022, kids entertainment channel Sony Yay! has launched its three-pronged approach of ‘entertain-experience-explore’ to celebrate its fifth anniversary. With its...
Mumbai: A seasoned professional in the broadcast industry with over two decades of experience under her belt, Leena Lele Dutta has worked with Ten Sports India,...
Mumbai: Kids’ channel Sony Yay! garnered 63.7 GRPs in Hindi speaking market (HSM) urban during the festive period (week 43-45), according to Broadcast Audience Research Council...
Mumbai: Sony Yay!, the kids’ entertainment channel under Sony Pictures Networks India (SPNI), has announced to serve audiences 140 hours of fresh content during the festive...
Mumbai: Kids’ channel Sony YAY! has launched a new show ‘Ding Dong Bell, Masti Ka Khel’ starting 16 August. The animated series is a chase comedy...
MUMBAI: Four years after it made its foray into the kids’ genre with Sony Yay!, Sony Pictures Networks India (SPNI) is all set to launch an...
MUMBAI: Exams are over, and the summer holidays lie ahead. With the intent to further strengthen its fan-base during this period, Sony Yay! has unveiled four...
MUMBAI: Summer vacations typically start from the month of April leading up to June, a period when content consumption amongst children is usually at its peak...
MUMBAI: The dawn of a new year always brings with it a renewed sense of excitement, vigour, and freshness. Sony Yay! is all set to start...
MUMBAI: They’re the kid’s favourite cat-toons and rightly so. The popular cat duo Honey-Bunny, with their hilarious camaraderie and antics have delighted and amused kids. Sony...
MUMBAI: With schools closed and few opportunities to have fun outside, kids have been cooped up indoors. Parents, busy with their own work from home gigs...
Taking the celebrations of the upcoming festive season a notch higher, Sony YAY!, kids’ favourite TV channel, introduces a one-of-a kind virtual property — YAY! Dekho....
MUMBAI: This festive season, in a bid to deliver the ultimate laughter riot to its audiences, Sony YAY! brings in the comedy king of Hindi television...
Mumbai: After parents, teachers are the most influential and life-changing role models for children. They inspire, encourage, and guide us to find the best in ourselves...
MUMBAI: After a memorable summer packed with entertainment & fun learning, the popular kids’ TV channel, Sony YAY! continues the fun-fare by bringing its young viewers...
MUMBAI Sony YAY! the popular kids’ entertainment channel and home to a host of kids favourite shows like Honey Bunny Ka Jholmaal, Paapometer and KickO, is...
Music is known to give wings to one’s imagination. Transcending boundaries and languages, music has the potential to bring people closer and spread happiness and amongst...
MUMBAI: Welcome to the unique rib-tickling comedy show called Paap-O-Meter on Sony YAY! In the past, the channel took the onus of making summer plan for...
