ITV

Tag: Sony TV

  • ‘Porus’ viewership soldiers on

    ‘Porus’ viewership soldiers on

    MUMBAI: Sony’s magnum opus Porus has been the talk of the town–first for being the first show wherein the IP is with the creator and later for its not-so-spectacular viewership. In fact, rumour mills were abuzz that the show would struggle to shrug off its sluggish start and build on its viewership. Broadcast Audience Research Council (BARC) data for the show, however, paints a different picture.

    According to the data, the ratings (U+R) of the show are significantly higher than the ratings of the channel’s prime time daily soap Rishta Likhenge Hum Naya (Rishta Likhenge) and another prime-time show Vighnaharta Ganesh. While Porus is aired at 8.30 pm, Vighnaharta Ganesh precedes it at 8 pm, whereas Rishta Likhenge is shown at 9 pm on weekdays.

    Porus’ launch week bagged it 3.6 million impressions in week 48 of 2017’s BARC data. The second week saw a drop of 0.6 million impressions. After 10 weeks of being on air, the latest ratings of week 5 for 2018 show Porus at a consistent 3.3 million impressions.

    On the flip side, the week 48 of Vighnaharta Ganesh garnered 3.4 million impressions and Rishta Likhenge got 1.9 million impressions. There was no impact of Porus on Vighnaharta Ganesh’s ratings that was apparent in week 49, whereas Rishta lost 0.1 million impressions from week 48.

    Swastik Productions founder Siddharth Kumar Tewary says, “Porus has been consistent in its ratings since its launch and this was our plan to be consistent in the beginning and then grow slowly. We held on to our ratings from the beginning to now. The first episode was a one-hour content and now we are showing 22 minutes content.” He says that comparing the current 3.3 million figure with the initial 3.6 million one shows that the show has actually grown. “We have made Porus with a huge amount of conviction. People have really appreciated us for keeping the promise of giving them differentiated concept and the way of storytelling,” he adds.

    “Porus is a premium product. We have been happy with the viewership we have got and we are expecting it to grow up by 20 percent from February onwards,” said Sony Entertainment Television EVP and business head Danish Khan. During the ten weeks, the highest impressions that Vighnaharta Ganesh holds is 3.8 million impressions, Porus has 3.6 million impressions, and Rishta has 2.1 million impressions.

    SonyLiv EVP & digital business head Uday Sodhi says, “Porus is very popular and among the best performing shows like Taarak Mehta, Yeh Un Dinon Ki Baat Hai and Super Dancer on SonyLiv. The scale and impact of the show is amazing. It is perfect for digital audiences and it is able to capture the scale & the size fruitfully. We are seeing significant consumption of the show on SonyLiv. There is a huge jump in the month of January over December. The viewership of Porus has grown 30 per cent in January as compared to December.” 

    Porus has successfully travelled to Sri Lanka with a new name Digvijaya. The buyer for the 260-episode series is Maharaja Television (MTV) and the show will be dubbed in Sinhala. Earlier, Porus was acquired by Workpoint Entertainment of Thailand for exclusive TV and non-exclusive digital rights.

     

    Weeks

    VIGHNAHARTA GANESH

    PORUS

    RISHTA LIKHENGE HUM NAYA

    Week 48

    3.4 million Impressions

    3.6 million Impressions

    1.9 million Impressions

    Week 49

    3.4 million Impressions

    3.0 million Impressions

    1.8 million Impressions

    Week 50

    3.6 million Impressions

    3.3 million Impressions

    1.9 million Impressions

    Week 51

    3.3 million Impressions

    2.8 million Impressions

    1.7 million Impressions

    Week 52

    3.8 million Impressions

    3.1 million Impressions

    1.7 million Impressions

    Week 1

    3.3 million Impressions

    3.1 million Impressions

    1.7 million Impressions

    Week 2

    3.8  million Impressions

    3.4 million Impressions

    2.1  million Impressions

    Week 3

    3.8 million Impressions

    3.2 million Impressions

    1.8 million Impressions

    Week 4

    3.3 million Impressions

    3.0 million Impressions

    1.7 million Impressions

    Week 5

    3.4 million Impressions

    3.3 million Impressions

    1.8 million Impressions

     

    Also Read :

    ‘Porus’ launched as ‘Digvijaya’ in Sri Lanka

    Thai broadcaster Workpoint acquires TV rights for Porus

    ‘Porus’ will alter the economics of the ecosystem, says SET’s Danish Khan 

  • 28 complaints against 12 TV channels about reality shows since 2006

    NEW DELHI: Twelve television channels have faced action from the Information and Broadcasting Ministry for 28 complaints relating to reality shows since 2006.

    Parliament was told by Minister of State for Information and Broadcasting Ministry Rajyavardhan Rathore today that in addition to the above, two advisories were issued – one relating to depiction of cruelty to animals, and the other about quiz-based reality shows – to all television channels in 2011.

    Interestingly, there has been no complaint against any TV channel wth regard to violation of Programme or Advertising Codes after January 2015.

    The channels were either warned or issued advisories, asked to run an apology scroll for a fixed period, or shift the programme to after 11.00 pm.

    Colors leads the list with six complaints of which five relate to different seasons of Bigg Boss. The sixth related to Khatron ke Khilari.

    Bindass comes next with four complaints, followed by three complaints each against MTV, Channel (V), and Sony TV. There were two complaints relating to Star One and Zee Telugu, and one each against Star Plus, Real TV, NDTV Imagine and Imagine TV.

  • Zee’s ‘Khwaabon Ke Darmiyaan’ emerges as top-ranking TV show in UAE

    MUMBAI: Zee Middle East’s second, locally produced fiction series Khwaabon Ke Darmiyaan which follows the storyline of a UAE based real estate tycoon, has emerged as the top-ranking TV show among south Asians in the UAE for two consecutive months.

    The show, which started off with the highest rating recorded for any show in UAE for 2016 (Average 12.1 TVR) has now bettered its own performance in January by clocking 14.5 TVR.

    The show was also pitted against high-profile programs like The Kapil Sharma Show (Average 2.2 TVR) on Sony TV and Bigg Boss (Average 2.1 TVR) on Colors which were airing at the same time. [Source: IPSOS, Target Group: All South Asians in UAE, Month: Jan 2017, Time Band: Sat, 21:30 to 22:30 UAE]. In addition, the show was also declared the Best International Show at the Zee Rishtey Awards 2016 aired on 19 February 2017.

    Zee Middle East and Asia Pacific CEO Mukund Cairae said,“Creating differentiated local content has given ZEE Middle East an edge over competition in the market. It’s also a great tool for advertisers as they have the opportunity to look at brand integration and other in-programming benefits. We are indeed thrilled with the response to ‘Khwaabon Ke Darmiyaan’ from viewers. Recognition on a platform like Zee Rishtey Awards too is a great honour and we look to continue the same success in the coming years”.

    With a star cast featuring renowned Bollywood actor Javed Sheikh and television stars Aryan Vaid, Garima Goel, Riyanka Chanda and Sachiin Kkhurana among others, Khwaboon Ke Darmiyaan was shot across Dubai in a packed 45-day schedule.

    “Just like ‘Parwaaz’, our first drama series, which was also well-appreciated by the audience, the storyline of ‘Khwaboon Ke Darmiyaan’ was well-researched to ensure that the audience could relate to it. The star cast and core production crew were handpicked to ensure that our product is a notch above what we usually see on television. We are glad that ‘Khwaabon Ke Darmiyaan’ has shaped up well and it deserves all the accolades for the efforts put in by the team.” said Zee Middle East Chief Operating Officer Manoj Mathew.

    Zee Middle East has always been at the forefront of creating path-breaking local content with a mix of fiction and non-fiction shows that include the weekly magazine show – Zee Connect, an inter-school talent show Rangoli Gulf, a path-breaking singing reality show with no age or geographical boundaries – Asia’s Singing Superstar and many other such engaging initiatives.

    After the success of Parwaaz in 2014, Khwaabon Ke Darmiyaan, a finite series of 13 episodes of one hour each, airing every Saturday at 9:30pm (UAE time) was launched on Zee TV Middle East last December. The grand finale episode will air on 25 February.

    Going ahead, Zee Middle East also plans to launch the series on Zee Alwan dubbed in Arabic.

  • Star Plus, Rishtey retain lead; Star Utsav enters Urban list

    Star Plus, Rishtey retain lead; Star Utsav enters Urban list

    MUMBAI: Star Plus started the New Year with a bang. The channel stood as the number one channel in Hindi GEC and in Urban market in week 1 of 2017 Broadcast Audience Research Council (BARC) India data. Rishtey continued to be the Hindi GEC rural leader. In the urban market, SPNI’s Sony TV and Sab TV maintained their positions in top five channels whereas Zee Anmol exited the list and Star Utsav entered the Urban list.

    Hindi GEC

    Star Plus grabbed the leadership position with 698269 Impressions (000s) followed by Colors on second slot with 687031 Impressions (000s).

    Rishtey maintained its position on third spot in week 1 with 498305 Impressions (000s) followed by Zee TV to number four with 422904 Impressions (000s) and Sony Entertainment Television on fifth with 418710 Impressions (000s). Sony Pal fell on number sixth with 371671 Impressions (000s).

    Sab TV in first week of 2017 climbed up on number seven with 365956 Impressions (000s). Also Life OK grabbed eight spot with 350764 Impressions (000s). Zee Anmol pocketed the ninth slot with 347450 Impressions (000s). Star Utsav stood at number ten with 338470 Impressions (000s).

    Hindi GEC Rural

    Rishtey continued to lead the Hindi GEC rural with 376463 Impressions (000s) followed by Zee Anmol on second spot with 266803 Impressions (000s) and Sony Pal on third with 262803 Impressions (000s).
    Star Utsav bagged the fourth slot with 254060 Impressions (000s) and Colors stood on fifth with 216750 Impressions (000s). Star Plus on sixth slot this week with 208116 Impressions (000s).

    Zee TV grabbed seventh spot with 168281 Impressions (000s) followed by Big Magic with 131816 Impressions (000s) on eighth and Sony Entertainment Television on ninth with 127404 Impressions (000s).
    Life OK stood last with 121412 Impressions (000s).

    Hindi GEC Urban

    In Urban market too, Star Plus emerged as the number one leader with 490153 Impressions(000s) followed by Colors on second 470281 Impressions (000s) and Sony Entertainment Television with 291305 Impressions (000s) stood on number three.

    Zee TV grabbed fifth slot with 254624 Impressions (000s) and Life OK on sixth with 229352 Impressions (000s). &TV, Rishtey and Sony Pal stood on seventh, eighth and ninth positions with 159810 Impressions (000s), 121842 Impressions (000s) and 108868 Impressions (000s), respectively.

    Star Utsav bagged the tenth spot with 84410 Impressions (000s).

  • Star Plus, Rishtey retain lead; Star Utsav enters Urban list

    Star Plus, Rishtey retain lead; Star Utsav enters Urban list

    MUMBAI: Star Plus started the New Year with a bang. The channel stood as the number one channel in Hindi GEC and in Urban market in week 1 of 2017 Broadcast Audience Research Council (BARC) India data. Rishtey continued to be the Hindi GEC rural leader. In the urban market, SPNI’s Sony TV and Sab TV maintained their positions in top five channels whereas Zee Anmol exited the list and Star Utsav entered the Urban list.

    Hindi GEC

    Star Plus grabbed the leadership position with 698269 Impressions (000s) followed by Colors on second slot with 687031 Impressions (000s).

    Rishtey maintained its position on third spot in week 1 with 498305 Impressions (000s) followed by Zee TV to number four with 422904 Impressions (000s) and Sony Entertainment Television on fifth with 418710 Impressions (000s). Sony Pal fell on number sixth with 371671 Impressions (000s).

    Sab TV in first week of 2017 climbed up on number seven with 365956 Impressions (000s). Also Life OK grabbed eight spot with 350764 Impressions (000s). Zee Anmol pocketed the ninth slot with 347450 Impressions (000s). Star Utsav stood at number ten with 338470 Impressions (000s).

    Hindi GEC Rural

    Rishtey continued to lead the Hindi GEC rural with 376463 Impressions (000s) followed by Zee Anmol on second spot with 266803 Impressions (000s) and Sony Pal on third with 262803 Impressions (000s).
    Star Utsav bagged the fourth slot with 254060 Impressions (000s) and Colors stood on fifth with 216750 Impressions (000s). Star Plus on sixth slot this week with 208116 Impressions (000s).

    Zee TV grabbed seventh spot with 168281 Impressions (000s) followed by Big Magic with 131816 Impressions (000s) on eighth and Sony Entertainment Television on ninth with 127404 Impressions (000s).
    Life OK stood last with 121412 Impressions (000s).

    Hindi GEC Urban

    In Urban market too, Star Plus emerged as the number one leader with 490153 Impressions(000s) followed by Colors on second 470281 Impressions (000s) and Sony Entertainment Television with 291305 Impressions (000s) stood on number three.

    Zee TV grabbed fifth slot with 254624 Impressions (000s) and Life OK on sixth with 229352 Impressions (000s). &TV, Rishtey and Sony Pal stood on seventh, eighth and ninth positions with 159810 Impressions (000s), 121842 Impressions (000s) and 108868 Impressions (000s), respectively.

    Star Utsav bagged the tenth spot with 84410 Impressions (000s).

  • Sony TV replaces Zee TV at third spot in Hindi GEC Urban

    Sony TV replaces Zee TV at third spot in Hindi GEC Urban

    MUMBAI: Backed by popularity of the Kapil Sharma show, Sony Entertainment Television continues to climb up the ladder. In week 40, channel toppled Zee TV at number third position in Hindi general entertainment channel (GECs) Urban Hindi-speaking market.  

    On the other hand, Star Plus continues to dominate the Hindi GEC  in both Urban and rural markets whereas Zee Anmol retained its number one position this week according to Broadcast Audience Research Council (BARC) all-India data.

    Hindi GEC

    Star Plus continues to lead the genre with 677946 Impressions (000s) followed by Colors on second spot with 582912 Impressions (000s) and Zee TV on third with 499579 Impressions (000s).

    Zee’s free to air channel Zee Anmol replaced Star Utsav at number four  with 497549 Impressions (000s) and Life OK grabbed fifth spot with 428990 Impressions (000s).

    Sony Entertainment Television, Star Utsav and Sab TV bagged the sixth, seventh and eighth spot with 423671 Impressions (000s), 409577 Impressions (000s) and 378751 Impressions (000s), respectively.

    Sony Pal and Rishtey stood at ninth and tenth with 367356 Impressions (000s) and 346088 Impressions (000s).

    Hindi GEC Rural

    Zee Anmol retained its leadership position this week and grabbed first slot with 382681 Impressions (000s) followed by Star Utsav on second slot with 314049 Impressions (000s) and  Sony Pal on the third spot with 273997 Impressions (000s). Rishtey  maintained its fourth position with 261573 Impressions (000s).

    Star Plus  bagged the fifth  spot with 219001 Impressions (000s). Zee TV stood at sixth spot in Rural HSM with 213199 Impressions (000s) followed by Colors at number seven with 190579 Impressions (000s). Life Ok stood at eighth position with 153626 Impressions (000s) followed by Sony Entertainment Television at ninth place with 129826 Impressions (000s) while Sab TV at tenth spot garnered 114288 Impressions (000s).

    Hindi GEC Urban

    Star Plus continues to dominate the Hindi GECs genre with 458945 Impressions (000’s) followed by Colors on second with 392333 Impressions (000’s). Sony Entertainment Television replaced Zee TV to claim third spot with 293844 Impression (000s).  

    Zee TV fell on number four with 286379 Impressions (000s).

    Life OK grabbed the fifth spot with 275364 Impressions (000s) followed by Sab TV on sixth with 264463 Impressions (000s) and & TV with 137783 Impressions (000s) stood at number seven.

    In Hindi speaking market,  free to air channels Zee Anmol, Star Utsav and Sony Pal  grabbed the last three spots with 114868 Impressions (000s), 95528 Impressions (000s) and 93359 Impressions (000s), respectively.

  • Sony TV replaces Zee TV at third spot in Hindi GEC Urban

    Sony TV replaces Zee TV at third spot in Hindi GEC Urban

    MUMBAI: Backed by popularity of the Kapil Sharma show, Sony Entertainment Television continues to climb up the ladder. In week 40, channel toppled Zee TV at number third position in Hindi general entertainment channel (GECs) Urban Hindi-speaking market.  

    On the other hand, Star Plus continues to dominate the Hindi GEC  in both Urban and rural markets whereas Zee Anmol retained its number one position this week according to Broadcast Audience Research Council (BARC) all-India data.

    Hindi GEC

    Star Plus continues to lead the genre with 677946 Impressions (000s) followed by Colors on second spot with 582912 Impressions (000s) and Zee TV on third with 499579 Impressions (000s).

    Zee’s free to air channel Zee Anmol replaced Star Utsav at number four  with 497549 Impressions (000s) and Life OK grabbed fifth spot with 428990 Impressions (000s).

    Sony Entertainment Television, Star Utsav and Sab TV bagged the sixth, seventh and eighth spot with 423671 Impressions (000s), 409577 Impressions (000s) and 378751 Impressions (000s), respectively.

    Sony Pal and Rishtey stood at ninth and tenth with 367356 Impressions (000s) and 346088 Impressions (000s).

    Hindi GEC Rural

    Zee Anmol retained its leadership position this week and grabbed first slot with 382681 Impressions (000s) followed by Star Utsav on second slot with 314049 Impressions (000s) and  Sony Pal on the third spot with 273997 Impressions (000s). Rishtey  maintained its fourth position with 261573 Impressions (000s).

    Star Plus  bagged the fifth  spot with 219001 Impressions (000s). Zee TV stood at sixth spot in Rural HSM with 213199 Impressions (000s) followed by Colors at number seven with 190579 Impressions (000s). Life Ok stood at eighth position with 153626 Impressions (000s) followed by Sony Entertainment Television at ninth place with 129826 Impressions (000s) while Sab TV at tenth spot garnered 114288 Impressions (000s).

    Hindi GEC Urban

    Star Plus continues to dominate the Hindi GECs genre with 458945 Impressions (000’s) followed by Colors on second with 392333 Impressions (000’s). Sony Entertainment Television replaced Zee TV to claim third spot with 293844 Impression (000s).  

    Zee TV fell on number four with 286379 Impressions (000s).

    Life OK grabbed the fifth spot with 275364 Impressions (000s) followed by Sab TV on sixth with 264463 Impressions (000s) and & TV with 137783 Impressions (000s) stood at number seven.

    In Hindi speaking market,  free to air channels Zee Anmol, Star Utsav and Sony Pal  grabbed the last three spots with 114868 Impressions (000s), 95528 Impressions (000s) and 93359 Impressions (000s), respectively.

  • Sony TV garners positive rating; Colors replaces Zee TV in U+R market

    Sony TV garners positive rating; Colors replaces Zee TV in U+R market

    MUMBAI: Unlike other weeks, week 37 witnessed developments in terms of ratings and position. Though Star Plus continued to dominate the Hindi GEC (U+R) market but Colors this week replaced Zee TV at number two. On the other hand, Sony Entertainment Television saw a rise in ratings in Urban HSM market and grabbed the fourth position this week. Zee Anmol retains its leadership position in Rural HSM. 

    Urban +Rural (HSM)

    Even after a drop in ratings Star Plus continued to lead the Hindi GEC genre with 712424 Impressions (000s) against  743856 Impressions (000s) in week 36. Colors after a three four weeks time grabbed the second position with 612736 Impressions (000s). 

    Zee TV bagged the third spot with 547001 Impressions (000s)  followed by Zee Anmol on fourth with 493701 Impressions (000s) and Star Utsav on fifth with 454936 Impressions (000s). 

    In week 37, Sony Entertainment Television climbed to number six with 433257 Impressions (000s) followed by Life OK at number seven with 430290 Impressions(000s) and Sony Pal stood at number eight with 406409 Impressions (000). 

    Sab TV and Rishtey garnered ninth and tenth spot with 381074 Impressions(000s) and 345081 Impressions(000s) respectively. 

    Rural HSM

    Zee Anmol retains its leadership position with 377273 Impressions (000s) followed by Star Utsav at second position with 347840 Impressions (000s) and Sony Pal on the third spot with 301357 Impressions (000s). Rishtey grabbed fourth position with 257798 Impressions (000s).

    Star Plus stood on number five with 230525 Impressions (000s).  Zee TV bagged sixth spot this week with 228641 Impressions (000s) followed by Colors at number seven with 199733 Impressions (000s). Life OK stood at the eighth position with 156519 Impressions (000s) followed by Sony Entertainment Television at the ninth place with 132252 Impressions (000s) while Sab TV at 10th spot garnered 102971 Impressions (000s).

    Urban HSM

    Star Plus garnered the pole position  with 481899 Impression (000s) followed by Colors at the second place with 413004 Impressions (000s) and Zee TV with 318360 Impressions (000s) stood at number three. Sony Entertainment Television climbed up at fourth position with 301005 Impressions (000s).  

    Sab TV grabbed the fifth spot with 278104 Impressions (000s) followed by Life OK at sixth with 273770 Impressions (000s) and & TV with 138620 Impressions (000s) on seventh position. 

    In Urban HSM,  Zee Anmol with 116428 Impressions (000s) on eighth and Star Utsav bagged the ninth spot with 107096 Impressions (000s). Sony Pal bagged the tenth spot with 105052 Impressions (000s).

  • Sony TV garners positive rating; Colors replaces Zee TV in U+R market

    Sony TV garners positive rating; Colors replaces Zee TV in U+R market

    MUMBAI: Unlike other weeks, week 37 witnessed developments in terms of ratings and position. Though Star Plus continued to dominate the Hindi GEC (U+R) market but Colors this week replaced Zee TV at number two. On the other hand, Sony Entertainment Television saw a rise in ratings in Urban HSM market and grabbed the fourth position this week. Zee Anmol retains its leadership position in Rural HSM. 

    Urban +Rural (HSM)

    Even after a drop in ratings Star Plus continued to lead the Hindi GEC genre with 712424 Impressions (000s) against  743856 Impressions (000s) in week 36. Colors after a three four weeks time grabbed the second position with 612736 Impressions (000s). 

    Zee TV bagged the third spot with 547001 Impressions (000s)  followed by Zee Anmol on fourth with 493701 Impressions (000s) and Star Utsav on fifth with 454936 Impressions (000s). 

    In week 37, Sony Entertainment Television climbed to number six with 433257 Impressions (000s) followed by Life OK at number seven with 430290 Impressions(000s) and Sony Pal stood at number eight with 406409 Impressions (000). 

    Sab TV and Rishtey garnered ninth and tenth spot with 381074 Impressions(000s) and 345081 Impressions(000s) respectively. 

    Rural HSM

    Zee Anmol retains its leadership position with 377273 Impressions (000s) followed by Star Utsav at second position with 347840 Impressions (000s) and Sony Pal on the third spot with 301357 Impressions (000s). Rishtey grabbed fourth position with 257798 Impressions (000s).

    Star Plus stood on number five with 230525 Impressions (000s).  Zee TV bagged sixth spot this week with 228641 Impressions (000s) followed by Colors at number seven with 199733 Impressions (000s). Life OK stood at the eighth position with 156519 Impressions (000s) followed by Sony Entertainment Television at the ninth place with 132252 Impressions (000s) while Sab TV at 10th spot garnered 102971 Impressions (000s).

    Urban HSM

    Star Plus garnered the pole position  with 481899 Impression (000s) followed by Colors at the second place with 413004 Impressions (000s) and Zee TV with 318360 Impressions (000s) stood at number three. Sony Entertainment Television climbed up at fourth position with 301005 Impressions (000s).  

    Sab TV grabbed the fifth spot with 278104 Impressions (000s) followed by Life OK at sixth with 273770 Impressions (000s) and & TV with 138620 Impressions (000s) on seventh position. 

    In Urban HSM,  Zee Anmol with 116428 Impressions (000s) on eighth and Star Utsav bagged the ninth spot with 107096 Impressions (000s). Sony Pal bagged the tenth spot with 105052 Impressions (000s).

  • ‘The Kapil Sharma Show’ all set to bat against the IPL on weekends

    ‘The Kapil Sharma Show’ all set to bat against the IPL on weekends

    MUMBAI: The funster and stand up comedian Kapil Sharma is all set to come back to the small screen with the much awaited The Kapil Sharma Show on Sony Entertainment Television. In fact, the speculations about Sharma and his show with Sony Entertainment Television ended when SET on 1 March announced the launch of the show. Despite the cricket fever being high this month due to IPL, there is confidence that Kapil’s show will be welcomed by all.

    The Kapil Sharma Show will go on air at a time when Sony’s biggest asset IPL will be at its peak but the response to the promo of Shah Rukh Khan coming in the first episode shows Kapil’s fans will find time to watch it. Co-produced by Kapil Sharma’s own K9 Productions and Frames, the show is all set to commence from 23 April on Saturdays and Sundays at 9.00 pm.

    The channel has roped in Lava Mobile as the presenting sponsor while Ching’s Secret and Datsun have been roped in as co-power sponsors. Indiantelevision.com learns that the deal has been signed for the presenting sponsorship at between Rs 8 to 9 crore. A source informed Indiantelevision.com, “For a 10 sec ad slot the channel is charging Rs 2 lakh for The Kapil Sharma Show.” 

    Industry estimates the production cost for the first episode as close to Rs 1 crore because it has Shahrukh Khan and also it will be live event shot in New Delhi.

    Another source further informed that the production cost of each episode of The Kapil Sharma Show will come down to between Rs 50- 55 lakhs excluding the talent cost. It may be recalled that production cost for Comedy Nights With Kapil was approximately Rs 1.3 crore per episode. 

    The promo was launched on 4 April and the video on YouTube crossed more than 5 lakh views in one week. In second episode, The Kapil Sharma show  will entertain the audience with the star cast of Baaghi, Sharddha Kapoor and Tiger Shroff on 24 April. 

    Earlier while speaking with Indiantelevision.com, Sony EVP and business head Danish Khan said, “IPL is a great success and is very popular. But we believe The Kapil Sharma Show will have a totally different set of audience and both will have high viewership. IPL and The Kapil Sharma Show can both run successfully at the same time. IPL is a big advantage for us, we will use it to promote and generate more awareness.”

    “The show will be good, as I always say people watch content not the channel. Kapil himself is a brand name and the star is in himself. His loyal audience will watch the show despite it being an IPL month. It is like a cricket match, and people watch matches on whichever channel that shows it,“ said a senior media planner.

    Concurring, another media expert said, “Kapil is a star and has a good fan following, the show will definitely get traction from people. I do not think that shows on other channels or IPL will impact Sony’s upcoming show. ”     

    The Kapil Sharma Show on the opening day has been pitched against Colors world premiere television of Bajirao Mastani, Star Plus’ Diya Aur Baati Hum at 9pm and Yeh Rishta Kya Kehlata Hai at 9.30 pm, along with Life OK’s Super Cops Vs Supervillains.. Shapath, Sab TV’s Tarak Mehta Ka Oolta Chashma, Zee TV’s Kumkum Bhagya on Saturdays and SaReGaMaPa at 9.30 pm slot and &TV’s So You Think You Can Dance which will go on air from 24 April.