MUMBAI: Zee TV continued to hold on to the second spot on pay platform in week 43 (Saturday 24 October 2020 to Friday 30 October 2020) of Broadcast Audience Research Council of India (BARC) data. Sony Entertainment Television has climbed up to the fifth position on pay platform. Star Utsav has slipped to number six in the same category. In the rural market, Dangal made it into the top three.
On Pay platform Star Plus, Zee TV, Colors, Sony Sab, Sony Entertainment Television, Star Utsav, Sony Pal, Star Bharat, Colors Rishtey, and Dangal were the top 10 channels in week 43 of BARC India ratings.
Urban
In the urban market, the top ten channels were Star Plus, Colors, Star Utsav, Sony Sab, Zee TV, Sony Entertainment Television, Sony Pal, Colors Ristey, Dangal, and Zee Anmol in week 43 of BARC India ratings.
Rural
Star Utsav, Zee Anmol, Dangal, Colors Rishtey, Sony Pal, Star Plus, Zee TV, Big Magic, Sony Sab and Colors were the top ten channels in the rural market.
Free platform
Star Utsav, Zee Anmol, Dangal, Colors Rishtey, Sony Pal, Big Magic, Shemaroo TV, DD National, DD Retro and DD Uttar Pradesh were the top ten channels on the free platform in week 43 of BARC India ratings.
MUMBAI: Zee TV displaced Colors to bag the second spot on pay platform in week 42 (Saturday 17 October 2020 to Friday 23 October 2020) of Broadcast Audience Research Council of India (BARC) data. Star Utsav has climbed up to fifth position in pay platform.
Pay Platform
On Pay platform Star Plus, Zee TV, Colors, Sony Sab, Star Utsav, Sony Entertainment Television, Sony Pal, Colors Rishtey, Star Bharat, and Dangal were the top 10 channels in week 42 of BARC India ratings.
Urban
In the urban market, the top ten channels were Star Plus, Colors, Star Utsav, Sony Sab, Zee TV, Sony Entertainment Television, Sony Pal, Colors Ristey, Dangal, and Zee Anmol are in week 42 of BARC India ratings.
Rural
Star Utsav, Zee Anmol, Colors Rishtey, Dangal, Sony Pal, Star Plus, Zee TV, Big Magic, Colors and Sony Sab were the top ten channels in the rural market.
Free Platform
On the Free platform Star Utsav, Zee Anmol, Dangal, Colors Rishtey, Sony Pal, Big Magic, Shemaroo TV, DD National, DD Bharati and DD Retro were the top ten channels in week 42 of BARC India ratings.
MUMBAI: Zee TV displaced Sony Sab to bag the third spot on pay platform in week 41 (Saturday 10 October 2020 to Friday 16 October 2020) of Broadcast Audience Research Council of India (BARC) data. Sony Entertainment Television climbed up to fifth position in pay platform. Sony Sab secured fourth spot on pay platform and urban market.
Pay Platform
On pay platform, Star Plus, Colors, Zee TV, Sony Sab, Sony Entertainment Television, Star Utsav, Sony Pal, Colors Rishtey, Star Bharat, and Dangal were the top 10 channels in week 41 of BARC India ratings.
Urban
In the urban market, the top ten channels were Star Plus, Colors, Star Utsav, Sony Sab, Zee TV, Sony Entertainment Television, Sony Pal, Colors Ristey, Dangal, and Zee Anmol in week 41 of BARC India ratings.
Rural
Star Utsav, Zee Anmol, Colors Rishtey, Dangal, Sony Pal, Star Plus, Zee TV, Big Magic, Sony Sab and Colors were the top ten channels in the rural market.
Free Platform
On the Free platform, Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Big Magic, Shemaroo TV, DD National, DD Bharati and DD Retro were the top ten channels in week 41 of BARC India ratings.
MUMBAI: Colors displaced Sony Sab to bag the second spot on pay platform in Week 40 (Saturday 3 October 2020 to Friday 9 October 2020) of Broadcast Audience Research Council of India (BARC) data. Sony Entertainment Television slipped down to sixth position in pay platform and urban market. Sony Sab secured fourth spot in urban market.
Pay Platform
On Pay platform Star Plus, Colors, Sony Sab, Zee TV, Star Utsav, Sony Entertainment Television, Sony Pal, Star Bharat, Colors Rishtey and Dangal were the top 10 channels in week 40 of BARC India ratings.
Urban
In the urban market, the top ten channels were Star Plus, Colors, Star Utsav, Sony Sab, Zee TV, Sony Entertainment Television, Sony Pal, Colors Ristey, Dangal, and Zee Anmol are in week 40 of BARC India ratings.
Rural
Star Utsav, Zee Anmol, Sony Pal, Dangal, Colors Rishtey, Star Plus, Zee TV, Big Magic, Colors and Sony Sab and were the top ten channels in the rural market.
Free Platform
On the Free platform Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Big Magic, Shemaroo TV, DD National, DD Bharati and DD Retro were the top ten channels in week 40 of BARC India ratings.
MUMBAI: Sony Pictures Networks India (SPN) has completed 25 years in the country, and to commemorate the silver jubilee, SPN MD and CEO NP Singh penned a special letter to thank SPN’s members for accompanying them on this journey.
On 8 October 1995, when the Indian broadcast industry was still taking baby steps, Sony ventured into the Indian market with the launch of Hindi general entertainment channel (GEC), Sony Entertainment Television.
“From one channel, bit by bit, we became a 24-channel network with a digital OTT service SonyLlV, a film production arm, SPN Productions, and a content creation studio, Studio NEXT,” wrote Singh about the network’s growth trajectory.
The company has steadily grown over the years to an employee count of around 1,200, with its services available across 167 countries and reaching over 700 million viewers. “Today, Sony Pictures Networks, is among the top entertainment and sports networks in the country, recognised as an employer of choice within and outside the media fraternity,” he wrote.
Singh then touched upon the biggest gamble he took in his career: entering into uncharted territory with the Indian Premier League (IPL). This move came at a time when cricket leagues were unheard of. But his bet paid off in a big way. The network moulded IPL into one of the most valuable sports entertainment properties in the country.
Challenging the status quo has always been in SPN’s DNA, he wrote further. “Creating category firsts over the years stands out when I look back. After the launch of SET in 1995, came the launch of Sony MAX in 1999. It was a one of its kind channel that offered to our viewers blockbuster Hindi movies, cricket and special events. This created a unique and unparalleled three-pronged channel identity which has not been replicated since. Some of India's most iconic entertainment properties that have stood the test of time have been from the SPN stable.”
Singh went on to highlight how SPN has always observed fiscal discipline, writing: “We have invested where we expected a strong strategic and economic value and exited from properties which appeared unviable over the longer term.” This included launching SAB in 1995, Sony Max in 1999, and then acquiring TEN Sports, Sony Aath, and the launch of kids channel Sony YAY!. They also forayed into the regional space with Sony Marathi.
In the early years, Singh realised that digital needed to be the cornerstone of the network’s strategy. In 2013, SPN became the first broadcaster in the country to launch an OTT platform – SonyLIV. “I am confident of its bright future,” affirmed Singh.
He elaborated on the subject of SPN’s collaboration with international players and how it has set the network apart from its competition. “We have forged a strong partnership with BBC Worldwide to launch a very successful premium factual entertainment channel, Sony BBC Earth. Our long-standing partnerships with some of the biggest names in the world of sport including WWE, NBA, Cricket Australia, ECB and Sri Lanka Cricket, bring live content to our viewers in India.”
When it comes to a fair and inclusive workplace, SPN has been recognised by the industry as one of India’s Great Places to Work, said Singh, adding: “We envision a company where in the next five years, 50 per cent of our workforce will be women, people with disabilities or from the LGBT+ community.”
Though only time will tell what shape or form the company will take in future, Singh is determined to ensure that SPN only goes from strength to strength.
He stated: ‘It’s been an eventful journey of 25 years and we have come a long way. We will continue to go all out and live up to our corporate ethos of ‘Go-Beyond’, not just in name but in action and spirit.”
MUMBAI: Sony Entertainment Television has replaced Star Utsav as the channel with the fifth highest ratings on the pay platform, according to Broadcast Audience Research Council of India (BARC) data. The report takes into account figures for week 39, or the period between 26 September and 2 October 2020.
In the urban market, Colors has slipped to the fourth position.
Pay Platform
Star Plus retained first place on pay platform, with Sony Sab, Colors, Zee TV, Sony Entertainment Television, Star Utsav, Sony Pal, Star Bharat, Dangal and Colors Rishtey rounding out the top ten.
Urban
In the urban market, the ten leading channels were Star Plus, Sony Sab,Star Utsav,Colors,Sony Entertainment Television, Zee TV, Sony Pal,Colors Ristey,Dangal, and Star Bharat during week 39 of BARC India ratings.
Rural
The top ten channels in the rural market are: Star Utsav, Zee Anmol,Sony Pal, Dangal,Colors Rishtey, Star Plus,Big Magic,Zee TV,Sony Sab and Colors.
Free Platform
On the Free platform, Star Utsav, Zee Anmol, Dangal, Sony Pal, Colors Rishtey, Big Magic, Shemaroo TV, DD National, DD Bharati and DD Retro were the top ten channels in week 39 of BARC India ratings.
MUMBAI: It was in 1999 when Zee TV and Sony TV led the charts with shows like Amanat, Hasratein and Ek Mahal Ho Sapno Ka, while Star India was struggling to keep up with its counterparts, especially in the prime time slot of 9 pm to 10 pm. Star India had highly appreciated shows but it didn’t get them the expected ratings.
With a sheer hope to turn around Star TV’s brand image and positioning, the then Star India CEO Peter Mukherjea and programming head Sameer Nair. Steve Askew and Nair’s boss in Hong Kong, came across a popular show Who Wants to Be a Millionaire in UK and Australia. Nair is currently the CEO of Applause Entertainment.
Later, in July 1999 Askew showed a snippet of the show to Nair. Initially, Nair was hesitant about the format of the show, he asked Askew to buy the rights for Who Wants to Be A Millionaire from ECM. He started looking for someone to create a similar show in India.
Nair zeroed in on Siddhartha Basu, a quiz master, who had earlier worked with Star Plus for current affairs show with journalist Vir Sanghvi called A Question of Answers.
Under Nair’s guidance, the channel brought, Kaun Banega Crorepati a reality show that has changed the destiny of three brands – Star TV, Amitabh Bachchan, and Samir Nair. On 3 July 2000 KBC went on air it was also the year Indian television changed.
Today, the shooting for the twelfth season of quiz show Kaun Banega Crorepati is in process. Host Amitabh Bachchan, who has been a part of the quiz show since 2000, shared glimpses of the first day of the shoot on social media and also celebrated 20 years of Kaun Banega Crorepati in his own style. "20 saal, 12 parv, KBC: Kaun Banega Crorepati, arambh! (20 years, 12 festival, KBC: Kaun Banega Crorepati, begin!)"he tweeted.
Let us have a look at the KBC campaigns over the last 20 years.
Nau Baj Gaye Kya?
In 2000, Star Plus launched KBC with its campaign ‘Nau Baj Gaye Kya?’ It was also the first time when megastar Bachchan appeared on a small screen. The campaign spoke about giving chance to viewers to win the prize money, worth Rs 1 crore. KBC not only changed the destiny of the reality shows on television, but also helped Bachchan and Star Plus regain their lost glory.
Umeed Se Dugna
After a hiatus of 5 years, KBC was launched in 2005 and this time the prize money was doubled to Rs 2 crore. To promote the new season and create a buzz in the market Star Plus came up with a rap campaign named Umeed Se Dugna. The season, however, ended abruptly with Bachchan falling ill.
Kuch Sawaal Zindagi Badal Sakte Hain
In 2006, when Bachchan fell ill, the channel had roped in Bollywood actor Shah Rukh Khan to host season 3 of KBC. The campaign highlighted that some questions can change the life. However, the change of host didn’t go well with the audiences and ratings started to go down. This time KBC decided to take three years gap.
Koi Bhi Sawaal Chota Nahi Hota
With the new season falling flat, and the show witnessed considerable dip in ratings. Star Network denied reviewing the rights. It was around this time, that KBC moved to Sony Entertainment.
The’ campaign titled ‘Koi Bhi Sawaal Chota Nahi Hota’ was directed and produced by Chrome Pictures. This was also the season where a whopping prize money of Rs 5 crore was introduced. This year was crucial for Sony Network as the rival network Viacom18’s Hindi General Entertainment Channel (GEC) Colors has acquired the rights to Bigg Boss which was earlier aired on Sony TV with Arshad Warsi as a host.
Koi Bhi Insaan Chota Nahi Hota
In 2011, KBC launched their brand new campaign ‘Koi Bhi Insaan Chota Nahi Hota’ which highlighted the importance of never underestimating anyone and their talent.
Dusra Mauka
In the sixth season KBC incorporated cause-advertising in its promotion. It focused on deep-rooted issues like girl child, dalits and more. The campaign was conceptualised by Leo Burnett. Amitabh Bachchan explained the power of knowledge, by reciting a verse ‘Gyaan Hi Aapko aapka Haq Dilate hain’.
Seekhna Bandh to Jeetna Bandh
In 2013, KBC with its campaign titled ‘Seekhna Bandh to Jeetna Bandh’ pointing out the importance of learning, because the moment you stop learning, your progress comes to a grinding halt. This year the price money was hiked up to Rs 7 crore.
Yahan Sirf Paise Nahi Dil Bhi Jeete Jaate
In 2014 KBC released a campaign titled ‘Yahan Sirf Paise Nahi Dil Bhi Jeete Jaate’, it became an instant hit among the audiences. It showcased the sensitive issues like Hindu-Muslim animosity and discrimination of north East people in India.
Jawaab Dene ka Waqt aa Gaya Hai
In its ninth season, Sony Network had discontinued its long-standing association with Leo Burnett. This time the campaign was conceptualised, directed, and written by Dangal movie director Nitesh Tiwari, Nikhil Mehrotra. The campaign dealt with a slice of life situations.
Kab Tak Rokoge
Continuing with their partnership with Nitesh Tiwari and Nikhil Mehrotra ahead, the campaign titled ‘Kab Tak Rokoge’ focused on the spirit of resilience.
Vishwaas Hai toh Khade Raho…Adey Raho
Released in 2019, the campaign Vishwaas Hai toh Khade Raho…Adey Raho again conceptualised by Nitesh Tiwari, had humour in it. It narrated the story of a youth who breaks the shackles of societal norms and succeeds in life.
Jo Bhi Ho, Setback Ka Jawaab Comeback Se Do.
The twelfth season of Kaun Banega Crorepati (KBC) gears up for the most celebrated comeback with the thought – Jo Bhi Ho, Setback Ka Jawaab Comeback Se Do.
MUMBAI: Sony TV’s Kaun Banega Crorepati is one show which has stood the test of time. In its twentieth season in India, the game show is still popular and appreciated by people of all ages. KBC has always been synonymous with knowledge; it is a platform where contestants’ brains have got them big winnings year-on-year. And, of course there is the iconic host of the show upon whom India dotes, the thespian Amitabh Bachchan. SET has already released the promo for this year.
However, this year, KBC is going to be different. To start with, the contestant selection process has gone digital owing to the SARS-CoV-2 outbreak in the country. Interestingly, SET shared the first glimpse of the KBC’s newly constructed set where the shoot starts from today. It has been reported that there will no audiences during the shoot, but only one member with the participant will be allowed to be present in the seating area.
The broadcaster has already signed two premium co-presenting partners for the game show – Tata Salt and Vedantu. The race for lining up other sponsors is on; however no new names have been released by the broadcasting team, until the filing of this report.
Media planners and buyers opine that Sony is currently charging Rs four lakh for a 10-second spot, which would be aired on the standard definition and high definition feeds. The industry view – in the best case scenario – is that KBC being a flagship property, will see those rates holding and, in the worst case, getting shaved by five to 10 per cent on the upper side.
“All big properties have opened at similar to last year’s rates,” says Shripad Kulkarni & Associates principal Shripad Kulkarni. “Nobody is expecting overall ad spends to be more than 80 per cent of the last festive season. Moreover, IPL will suck away a big chunk of the budget, so all the big properties are staring at a 15-20 per cent lower yield. Other television genres would see a bigger hit in net yields,” mentions Kulkarni.
Media Ant founder Samir Chaudhary also echoes a similar sentiment and suggests that the rate card for KBC is similar to what it was last year. “In the usual scenario the channel would have booked 80 per cent of the inventory in advance and only 10 percent would be left for spot selling. The situation has changed now due to festivities and the IPL. Since all of these are getting bunched up in terms of timing, the spends will get distributed,” he avers.
Chauudhary adds that the network does not have too much time before the show comes on air, so it might have to do both sponsorship and spot sales simultaneously, unlike prior years when it first got the sponsors in and then sold FCT at a premium.
KBC has always been a premium property that has attracted brands from across the categories. In 2019, Vivo V11 pro and Mahindra Marazzo were the co-powered sponsors along with additional associate sponsors. The game show has the ability to cut across all ages and the brand equity of the legendary actor Bachchan has helped it make a grand success over the years.
Havas Media buying national head R. Venkatasubramanian believes that KBC will finally get support from advertisers and sponsors even though that looks like a challenging task currently. Says he: “This is a high investment property and clients will choose a vehicle on which they are getting ROI and KBC does offer that.”
According to ex- Madison Media chief operating officer Anita Bose, as agencies and clients are not meeting, one can see a big difference between closing a deal face to face versus doing it online. She notes that even if KBC is a successful property with a great track record, clients are not willing to spend that kind of money that’s being asked. It is one of the reasons why KBC got postponed, she shares, adding “starting a reality show will be challenging because of the pandemic, the client portfolio will also be different now. They are being very cautious.”
The pessimists and naysayers are of the view that due to the fact that cases of Covid2019 are continuing to rise and the IPL is coinciding with the festive season, television is not finding the going easy. Their view is that IPL may end up eating 40 per cent of viewership, which could lead to a drop in GEC viewership, with the movie and news genres continuing to hold strong. Red lights may start blinking for the entire TV sector if the festive season doesn’t live up to its promise and expectation, setting TV channels back for the rest of the year.
Bose further reveals that due to the economic slowdown, clients are hesitant to spend. As far as discounts or incentive plans are concerned, she thinks there will be no cash price offs from channels. “I think there will be other value offers which will make sense to clients. The channel will not reduce the price, as it is a matter of prestige but what makers can do is to give more value addition on the network and that is how the selling will happen. Also, depending upon the client’s requirement they can tailor it accordingly.”
She adds that since KBC is a format which follows the original, there are lots of dos and don’ts which advertisers have to adhere to, unlike other shows where the flexibility is more.
Venkatasubramanian highlights that the show will also get support from mobile, consumer durables, automobiles, and tyre categories that are more than willing to pick up a slot on the 12-strong KBC sponsor rack. He believes that “ecommerce brands will probably go in for spot buy deals with edtuech companies stepping on to the podium.”
We can only wait and watch and see if his predictions will come true.
MUMBAI: Sony Pictures Networks India (SPNI) GEC Sony Entertainment Television (SET) has always differed from the rest of the pack in that it has done well with stories which appealed to the younger demographic and in more urban settings. (Remember the smash hit JassiJaisiKohiNahin, Bade AccheLagate Hai, Patiala Babes).
Now, SET is all set to bring another series IndiawaaliMaa which tells an endearing relatable tale of a mother who helps her son through difficult times. The daily premieres on 31 August and will air from Monday to Friday at 8:30 pm.
The show is produced by Jay Productions and has Suchita Trivedi (Kaushalya), Nitesh Pandey (Hasmukh), AkshayMhatre (Rohan), and Sheen Dass (Chinamma) in the main lead.
Jay Productions founder Kinnari Mehta says the idea of making IndiawaaliMaa was spawned eight months back when writer Imtiaz Patel narrated a story about a mother’s journey traveling to London for her son who gets into trouble.
“A few months back in a meeting with Sony TV, I narrated the idea,” she shares. “They instantly loved it.”
Originally, the plan was to film in London, but with restrictions on travel and budgets brought about by the pandemic, the story was tweaked with Mumbai as a location.
According to Mehta, the studio faced many challenges while drafting the script and shooting while adhering to all the SOPs with limited crew. Additionally, multiple units where shoots are happening simultaneously, are being resorted to ensure that there is no overcrowding in one location and social distancing is maintained.
Also, due to restrictions on travel, the team is doing most of the coordination over Zoom calls.
Kinnari says, “We wanted someone who looks like my mother and for that, we conducted auditions, practically from the entire industry and the biggest challenge we faced was most of the women who are in their forties have toned bodies. I couldn’t relate to them. When Suchitra came for the audition, she wore a normal saree, hooped earrings, and donned messy braids. I instantly chose her for the role as she perfectly fits in it.”
As far as Nitish Pandey is concerned, Mehta wanted someone who is like a strict father but also a loving husband.
“This is a show which will allow all of us to know the heart of a mother – the heart of an unconditionally loving Indian mother – closely. IndiawaaliMaa is not just a show it is an emotion. A story that can’t be said and can only be felt,” says Kinnari.
SPNI digital business & SET content head Ashish Golwalkar says that the show will appeal to almost everyone as at its heart are real human emotions. “A mother is someone who stands by her son through thick and thin,” he says. “And in IndiawaaliMaa,Kaushalya or Kaku, the mother, takes it upon herself to resurrect her son Rohan who has lost direction and is struggling to cope,” says Golwalkar.
Overall, he is pleased with the way that things are progressing with SET. Says he: The channel has always focused on relevant topics and at younger audiences. Our content is mostly around people and laughter. The Kapil Sharma Show is doing relatively well."
He is happy that the production of Kaun Banega Crorepati has commenced last week with extremely high safety precautions for its host Amitabh Bachchan and crew members. It may be recalled that Bachchan was discharged from hospital earlier this month after recovering from Covid2019. Says Golwarlkar: “We lost KBC around August and its shooting schedule was postponed. Hopefully, it will be launched next month.”
The good news is that auditions for both Kaun Banega Crorepati and Indian Idol have been completed and the participants decided. Indian Idol is set to launch in end-October, replacing India’s Best Dancer which is in its final stages.
During the lockdown, Golwalkar has observed that audiences are preferring shows which are full of nostalgia. “There is no denying that digital consumption is growing very fast. I head content for SonyLIV and see that the younger generation watch more on the digital platforms,” he shares.He further adds, “Our digital platform still gets a lot of traction from Tarak Mehta KaUltaChashma, Balveer, The Kapil Sharma Show and India’s Best Dancer. A lot of television consumption is slowly shifting to digital but it is just the change of screen. I believe television is as relevant as it was before.”
MUMBAI: Balaji Telefilms Limited, India’s leading entertainment content producer operating across television, movies, and digital platforms, has announced the upcoming show, Dil Hi Toh Hai, will air on Sony Entertainment Television, while retaining the intellectual property to the show with itself. After its telecast on Sony, the show will be available to be consumed on the company’s OTT platform, ALTBalaji. Now, viewers of this show will be able to watch it whenever and wherever they want on their smartphones and laptops, even if they have missed watching it on TV. This is a pioneering step by the company as it aims to drive its digital future and expansion in the B2C segment through ALTBalaji.
Starring Karan Kundra in the lead, ‘Dil Hi Toh Hai’ is a family drama centered around an industrialist family that deals in pharmaceuticals. It’s a story about siblings who love and respect each other despite differences. It also stars Poonam Dhillon, Akshay Dogra, Sudeepa Singh, Gurpreet Bedi, Yogita Bihani, Nyra Banerjee, and Asmita Sood in pivotal roles.
By exploiting the digital rights of this show by itself, Balaji Telefilms and ALTBalaji have become the game changers in the Indian media and entertainment industry. As a content producer, Balaji Telefilms, for the very first time, has retained the intellectual property to a show produced by Balaji and licensed to Sony Entertainment Television to exploit the same on their TV Channel.
Commenting on this development Group COO and CEO ALTBalaji, Mr. Nachiket Pantvaidya said, “We are front-runners in creating original content and have crafted unique stories for numerous television networks. With widespread penetration of the internet and smartphones in India, we launched ALTBalaji to acquire new viewers globally, as these users are not encumbered by restrictions posed by TV – both as a device and as a format. The retention of a TV show’s rights by Balaji marks a major shift in the industry and one of many firsts for us. This strategic move is in line with our vision to transform the company from a B2B production company to a B2C consumer and digital company.”
ALTBalaji has already acquired a leadership position as India’s largest platform for original and exclusive digital shows with more than 15 million mobile plus web viewers across 90 countries. The digital platform currently offers 20 original shows in Indian languages across various genres such as romance, mystery, drama, and comedy. The platform also offers entertaining original shows for kids, along with short, hilarious regional stand-up comedy videos in Marathi, Punjabi, Hindi, Gujarati, Tamil, and Telugu.
