ITV

Tag: Sony Ten 4

  • SPSN rakes in 61 million impressions in India for Euro 2020

    SPSN rakes in 61 million impressions in India for Euro 2020

    Mumbai: A total of 61 million viewers tuned into Sony Pictures Sports Network (SPSN) to watch the entire coverage of UEFA Euro 2020 from 11 June to 12 July. (TG: CS 2+, All India U+R, the cumulative reach of LIVE matches + wraparound shows + highlights + repeats on SPSN), according to Sony Pictures Network India (SPNI).

    All the matches were well received by the Indian audience, with UEFA Euro 2020 attracting more than three times the viewers of UEFA Euro 2016. The live telecast of the Final of Euro 2020 between Italy and England was watched by 4.7 million viewers (TG: CS 2+, All India U+R), the official broadcaster said in a statement on Wednesday.

    Most of the matches in the tournament were simulcast across eight channels Sony Ten 2 SD, Sony Ten 2 HD, Sony Ten 3 SD, Sony Ten 3 HD, Sony Ten 4 SD, and Sony Ten 4 HD. On average, 4.3 million viewers tuned in to watch each match during Euro 2020 – close to 70 per cent growth compared to Euro 2016 (TG: CS 2+, All India U+R).

    The Hindi feed for live matches was watched by 16.6 million viewers across the country (TG: CS 2+, All India U+R), while the Malayalam and Bengali feeds on Sony SIX were watched by 8.7 million viewers across Kerala and West Bengal (TG: CS 2+, Kerala and WB U+R). The Tamil and Telugu feeds on the recently launched Sony Ten 4 contributed 43 per cent of the ratings for the semi-finals and finals in TN/Pondicherry and AP/Telangana (TG: CS 2+, All India U+R).

    Commenting on the setting of a new benchmark, SPNI chief revenue officer, distribution and head – sports business, Rajesh Kaul said, “We at Sony Pictures Sports Network are delighted with the reception UEFA Euro 2020 has received in the Indian subcontinent. For the past three weeks, the country has enjoyed the international football extravaganza presented by the Sony Sports networks, making our channels among the top watched in the sports genre. Our aim is to provide our viewers with the best multi-sport events and the viewership numbers for this tournament prove that there is a demand for quality international sporting content in India. With the ongoing Olympics Games and upcoming India tour of England 2021, sports fans have a lot to look forward to on our network.”

  • Sony launches new regional channel ahead of UEFA, Copa America

    Sony launches new regional channel ahead of UEFA, Copa America

    KOLKATA: Football fans in India can gear up for the biggest football festival with two of the most prestigious international football tournaments, UEFA EURO 2020 and Copa América 2021 on the Sony Pictures Sports Network (SPSN). The network has announced a range of programming initiatives for the tournaments to bring the global marquee events closer to viewers in India.

    SPSN will telecast UEFA Euro 2020 in six languages to reach out to a wider audience across India: English, Hindi, Bengali, Tamil, Telugu and Malayalam. The tournament will go live on Sony Ten 2, Sony Ten 3, Sony Six and Sony Ten 4 channels and also live streamed on SonyLIV.

    Football fans can also enjoy Copa América 2021 on the network which will feature some of the biggest names like Lionel Messi, Neymar Jr, Dani Alves, Gabriel Jesus, Alisson Becker, James Rodriguez, Roberto Firmino, Paolo Dybala, Sergio Aguero and more. Copa América will be telecast live in five languages: English, Bengali, Tamil, Telugu and Malayalam.

    New regional channel:

    Notably, UEFA EURO 2020 and Copa América 2021 will also be telecast on SPSN’s new regional language sports channel, Sony Ten 4, which will be available in Tamil and Telugu languages across the southern region of Tamil Nadu, Andhra Pradesh and Telangana.

    The channel launch is in-line with SPSN’s commitment to foster a multi-sports culture in the country while providing fans with an unparalleled viewing experience of their favourite sports, the broadcaster stated. SPSN has roped in actor Rana Daggubati as the face of the channel and he will also be promoting WWE’s programming in Tamil and Telugu.

    Programming initiatives:

    UEFA EURO 2020 will also bring back the much-loved LIVE Studio Show Football Extraaa hosted by familiar faces, Manas Singh and Arpit Sharma.  The line-up of distinguished panellists to provide opinions, insights and analyses include International (former) footballers Louis Saha, Luis Garcia, Don Hutchison, David James, Terry Phelan, Mark Seagraves, Ashley Westwood and Jofre Mateu. The team of Indian football specialists on the show will include Indian legend, Bhaichung Bhutia and current superstars such as Indian Captain Sunil Chhetri, Gurpreet Singh Sandhu, Sandesh Jhingan and Robin Singh. SPSN will also have Andy Mitten, Adriano Del Monte and Eisha Megan Acton, reporting live from the ground across match venues and taking the viewers closer to the action.

    The tournaments that are being covered in multiple languages making it more accessible for viewers across India will feature a gamut of the most prominent football commentators in the country. The Hindi feed will be presented by Manish Batavia, Atish Thukral, Raman Bhanot and Sunil Taneja while the Bengali feed will have Pradip Roy, Pallab Basu Mallik, Debjit Ghosh and Kaushik Varun as part of the commentator panel.

    The Tamil feed will feature Pradeep Krishna M., Sudhir Sreenivasan, Abhishek Raaja and Nallappan Mohanraj while the Telugu feed will be showcased by Sandeep Kumar B., Sudheer Mahavadi, Joseph Antony and Norman Swaroop Isaac. Fans can also watch the Malayalam feed presented by Shaiju Damodaran, Jopaul Anchery, Eldho Paul Puthussery and Bineesh Kiran.

    “Sony Pictures Sports Network is committed to presenting our viewers with the best sporting action in the world and UEFA EURO 2020 is at the forefront of it. UEFA EURO 2020 is considered one of the toughest tournaments in the world because of the high quality of the participating teams and players. Our exhaustive coverage for the tournament to serve our viewers in six different languages and a comprehensive English language studio featuring prominent names like Louis Saha, Luis Garcia, Don Hutchison, David James, Bhaichung Bhutia and Sunil Chhetri,” Sony Pictures Networks India sports business chief revenue officer, distribution and head Rajesh Kaul said.

    “We will also be telecasting Copa América 2021 which will feature, among others, Brazil and Argentina, two of the most popular international football teams in the country. We are presenting a football festival for sports fans in India with both UEFA 2020 and Copa América. We are presenting over 75 matches across 30 days and viewers can expect six to ten hours of daily live coverage of all the biggest and most popular international football teams competing in these two events,” Kaul added.

    The 16th edition of UEFA EURO 2020 will have 51 games for fans to enjoy over a period of 30 days. Rome’s Stadio Olimpico will host the opening match on 12 June while the finals on 12 July will be held inside the iconic Wembley Stadium in London. The opening round of matches from 12 June to 23 June will feature some thrilling encounters such as England vs Croatia, France vs Germany, Portugal vs Germany, Portugal vs France and many more.