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Tag: Sony Ten 1

  • Sports channels viewership declines by 20.5 per cent in week 5 of BARC

    Sports channels viewership declines by 20.5 per cent in week 5 of BARC

    MUMBAI: The poor performance of the Men in Blue and the end of the Australian Open 2020 impacted the viewership pattern of sports channels. According to Broadcast Audience Research Council of India (BARC) week five shows a slump of 20.5 per cent in viewership pattern as compared to week four.

    Dominating the viewership chart, Star India’s sports channels Star Sports 1 Hindi bagged the number one position out of the top five channels in the sports section. However, the viewership of the channel dropped by 18.5 per cent to 308715 weekly impressions as compared to week 4 of BARC.

    Following Star Sports 1 Hindi, DD Sports has retained its second position on the list. However, the viewership of the government-owned channel has also dropped by 28.6 per cent to 73671 weekly impressions in week 5 as against 103110 weekly impressions in week 4.

    One of the reasons the viewership of Star Sports 1 Hindi and DD Sports fell marginally because of the Virat and co’s sluggish performance in all the three one day international matches against New Zealand. The fifth T20 and first ODI match between two teams were played in week 5 (1-7 February) of BARC. The victory in the fifth T20 match didn’t impact much because India had already won the series.

    Star Sports First, which was ranked third in the list last week, maintained its position but fell by 14.3 per cent to 67311 weekly impressions in week 5 as against 78546 impressions in week 4.

    Star Sports 3 has thrown out Sony Pictures Sports Network’s channel Sony Ten 1 from the fourth position. However, the weekly impression of Sony Ten 1 has dropped by nearly 1 per cent to 48033 weekly impressions in week 5 as compared to 48439 impressions in week 4.

    Sony Ten 1, featured on the last position of the list, declined by 42.4 per cent to 36202 weekly impressions in week 5 as against 62824 in week 4. One of the reasons the viewership declined was that the first grand slam of the year – Australian Open – broadcast on the channel, concluded earlier in the week.

  • Sports channels see marginal rise in viewership due to IndvsNZ, Australian Open

    Sports channels see marginal rise in viewership due to IndvsNZ, Australian Open

    MUMBAI: Sports is the most preferred genre by viewers and advertisers after GECs and movie channels, and cricket most-watched sport all of them. This had become more evident during the third T20 match between India and New Zealand due to the marginal increase in the viewership of Sports channels, according to the Broadcast Audience Research Council India week 4 data.

    Out of the top five sports channels, STAR Sports 1 Hindi has bagged number one spot in week 4 (25-31 January) of BARC, and has received at least 378958 weekly impressions. On the second spot on the chart, DD Sports that achieved 103110 weekly impressions, all thanks to India and New Zealand's nail-biting third and fourth T20 matches that were broadcasted on the government-owned channel.

    Though STAR Sports 1 Hindi was ranked first, the other two channels of the Star group such as STAR Sports First and STAR Sports 3 have been positioned at third and fifth spot respectively in the list of week 4. Dominating the sports genre, STAR’s all three channels combine have gained over 5 lakh weekly impressions, according to the latest BARC data.

    Apart from cricket, the other important sporting event — Australian Open was also televised in week 4. Precisely, the quarter and semi-final matches took place in the week 4 data of the BARC. Australian Open 2020 helped Sony Pictures Networks’ Sony Ten 1 to gain viewership, which received 62824 weekly impressions in the latest BARC report.

    The marquee sports events that are scheduled at both domestic and international this year are ICC Women’s T20 World Cup, IPL 2020, ICC Men’s T20 World Cup, Olympics 2020, UEFA Euro 2020. 

  • Sony Pictures Sports Network brings more cricket and excitement to fans across India this monsoon

    Sony Pictures Sports Network brings more cricket and excitement to fans across India this monsoon

    Sony Pictures Sports Network (SPSN) launches its campaign, #MoreCricket, for the upcoming high-octane cricket series, India tour of West Indies and The Ashes. With over 275 days of live cricket this financial year, the sports network will serve fans ‘more cricket’ on SONY SIX, SONY TEN 1 and SONY TEN 3 channels. In their first appearance after the Cricket World Cup, India will take on West Indies in the Caribbean islands and USA from August 3 to September 3, 2019 and the historic rivalry between England and Australia will be revived for The Ashes from August 1 to September 16, 2019.

    The campaign, #MoreCricket captures the story of every Indian cricket fan, who loves to watch India cricket but is also no stranger to The Ashes. Four great teams are going to play in two rocking series and make the monsoons even more exciting for audiences across the country. The 40-second on-air promo showcases a cricket fan bored with the channels assigned in his pack. The cricket fan in him gets excited when he learns about the two upcoming smashing cricket series on Sony Pictures Sports Network. The film derives a similarity between a cricket fan and a peacock as both are going to be massively excited this monsoon. The campaign will have television, radio, print, digital and social media rollout.

    India’s tour of West Indies & The 2019 Ashes – This monsoon only of the Sony Pictures Sports Network: https://youtu.be/fW9DdJ2piGA

    India tour of West Indies, comprising 3 T20Is, 3 ODIs and 2 Tests, will be played across five scenic venues in Florida, USA and in West Indies from August 3 to September 3, 2019. The 60-second on-air film, featuring Mahesh Manjrekar, takes on an amusing approach embodying every Indians undying love for cricket. Expectations will be high from the Indian team, but the prowess of the hosts’ is not to be underestimated. The Men from the Caribbean have shown many flashes of brilliance which they will use to halt the Indian juggernaut. With fast bowling and furious batting from both teams, the India tour of West Indies is going to be an unmissable series for viewers.

    India’s tour of West Indies 2019 – A Furious & Fast Cricket Series!: https://youtu.be/KmrpBxboWTM  

    The 2019 Ashes series will be played in England from August 1 to September 16, 2019 at iconic venues like Lord’s, The Oval, Old Trafford, Edgbaston and Headingley. Narrated by actor Vijay Raaz, the 55-second promo film for The Ashes highlights the long and intense history of the rivalry between England and Australia. Australia are the defending Urn holders as they drubbed the English side 4-0 in 2017-18 series. The intensity of the rivalry makes all the players come in with their strongest performances as The Ashes is considered as one of the most important titles in their careers. With the crest and troughs in their current form, none of the teams are a clear winner but the advantage is with the English as they take on the mighty Australians. While the Aussies have not won an Ashes away series since 2001, with the return of Steve Smith and David Warner, the team from down under is a formidable one.

    The Ashes 2019 – The Platinum Standard of Test Cricket: https://youtu.be/vmwX3HyegJc

    Comments:

    Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India:

    “Our campaign, #MoreCricket captures the sentiments of every Indian this monsoon. India has an insatiable appetite for cricket and starting August this year, our viewers can catch the top teams and players in the world in two of the most exciting cricket series on Sony Pictures Sports Network. With over 275 days of live cricket on our network this financial year, we will deliver on our commitment to showcase the best of cricket from around the world starting with the exciting India tour of West Indies and the hard-fought Ashes. This will be followed by multiple series hosted by Cricket Australia, Sri Lanka Cricket, Pakistan Cricket Board and Cricket South Africa which includes amongst others the New Zealand tour of Australia, England tour of South Africa and Australia tour of South Africa.”

    The stakes for all the teams in the highly anticipated series are upped as both are a part of the inaugural edition of the ICC World Test Championship. Fans can catch #MoreCricket live and exclusive on SONY SIX, SONY TEN 1 and SONY TEN 3 channels August 1, 2019 onwards.

    The Ashes will be telecast live and exclusive on SONY SIX channels from August 1 to September 16, 2019. Audiences can watch the India tour of West Indies on SONY TEN 1 (English) and SONY TEN 3 (Hindi) channels from August 3 to September 3, 2019.

  • NBA India announces NBA primetime sundays campaign

    NBA India announces NBA primetime sundays campaign

    MUMBAI: For the second consecutive season, the NBA will schedule a weekly game for live primetime broadcast in India every Sunday evening on SONY TEN 1.  This builds on the league’s NBA Primetime Sundays campaign, a weekly live game on Sunday evenings in Africa, Europe and India.  The five weekly primetime games airing from March 10 – April 7 in India will feature some of the most popular teams in the league including the L.A. Lakers, Milwaukee Bucks and Toronto Raptors.

    In conjunction with the primetime games, the NBA has launched a video/campaign which highlights the differences of watching and enjoying the game in the morning and at primetime.  The film features the journey of a fan who usually starts off watching the game alone on his couch with a cup of coffee however during NBA Primetime Sundays, given the evening time band, his experience of watching the game changes where he is seen in his stylish sneakers and apparel, cheering for his teams with friends at a local bar.  The video captures the joy of a fan being able to watch NBA Games at primetime along with game highlights from the season. 

    The NBA and sports cluster of SPN will continue customized, local live NBA wraparound show ‘NBA Primetime Sunday’ before and after the prime time games to bring viewers closer to the game.  The program will be hosted by a panel of basketball experts that will provide analysis and insight on all the latest NBA news. More than 120M viewers tuned-in to NBA programming over the course of the 2017-18 NBA season and more than 3.9M viewers tuned-in to the 2018 NBA Sunday games.

    The NBA’s partnership with Sony Pictures Networks India (SPN) began in the 2012-13 season and includes more than 350 live games in English and Hindi each season.

  • BARC week 10: Nidahas Trophy catapults Rishtey Cineplex to the top

    BARC week 10: Nidahas Trophy catapults Rishtey Cineplex to the top

    MUMBAI: The newest entrant in the country’s sports broadcasting world–Dsport–has hit a homerun by making it to the second position on the top-five list of Broadcast Audience Research Council’s (BARC) all-India data thanks to its inaugural cricket property. The Discovery India channel acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh, in January 2018. DD Sports, telecasting the same tournament, grabbed the first position.

    After winning the rights, the broadcaster joined hands with Viacom18-owned mass entertainment channels Rishtey Cineplex and Cineplex HD for the Hindi commentary.

    Rishtey Cineplex climbed four rungs to the first position in the Hindi-speaking market (HSM) with 545,931 impressions (000s) sum in week 10 of BARC data as compared with 399,725 impressions (000s) sum in the week before. In the rural market, the channel garnered 369,001 impressions (000s) sum and was at the top position. In the urban market, the channel entered the top-five list coming in at the fourth position with 176,930 impressions (000s) sum.

    Rishtey Cineplex has managed to match pubcaster DD Sports’ viewership leaving behind Dsport in the urban plus rural (U+R) category. Rishtey Cineplex garnered 10,022 impressions (000s) sum and DD Sports managed to secure 10,117 impressions (000s) sum.

    Viacom18 CEO Sudhanshu Vats said that the association with Dsport for the telecast of the Nidahas Trophy had provided Viacom18 with a fertile testing ground for ascertaining the performance of sports on the network.

    Being the first choice of rural people, DD Sports has climbed to the numero uno position with 144,541 impressions (000s) sum. Dsport, meanwhile, has managed to climb to the second position for the first time with 130,982 impressions (000s) sum. Live telecast of India versus Sri Lanka garnered 7,263 impressions (000s) sum whereas India versus Bangladesh got 6,627 impressions (000s) sum of according to BARC data.

    Star Sports First was at the third position with 94,097 impressions (000s) sum for week 10. Sony Ten 1 dropped three spots and was at the fourth position with 89,983 impressions (000s) sum followed by Star Sports 1 Hindi at the fifth position with 34,928 impressions (000s) sum.

    “The future belongs to collaborative broadcasting and this association between Dsport and Rishtey Cineplex is a pioneering initiative that seeks to broaden the horizon of sports broadcasting in India,” said Viacom18 COO Raj Nayak earlier this year. 

    The channels are likely to carry the viewership momentum in week 11 of BARC data since the tournament concludes on Sunday and, therefore, the matches will still have a bearing on the ratings for the following week.

    Also Read :

    Discovery World HD adds Hindi, Tamil, Telugu feeds

    Viacom18, DSport join hands for simulcast of Nidahas Trophy

    Dsport acquires India rights of tri-nation tournament in SL

  • Sony changes LaLiga telecast time for India

    Sony changes LaLiga telecast time for India

    MUMBAI: Sony Pictures Sports Network (SPSN), the official broadcaster of LaLiga, has scheduled the El Clasico match between arch rivals Real Madrid and Barcelona on 23 December 2017 at 5:30 pm to suit the timing of Indian viewers.

    The live coverage of the game will begin at 4:30 pm on SONY TEN 1 and SONY TEN 2 channels. Recognising India’s potential as a footballing nation, LaLiga has also planned a special screening of the match at the NSIC Grounds, Okhla, in New Delhi supported by additional on-ground activations to engage football fans.

    Football Extraaa will be broadcast directly from NSIC. It will not only showcase pre, mid and post-match analyses and expert insights from football guest panelists but also run a live contest in the studio where viewers can pose questions to the guests on Twitter and win merchandise.

    SPN India president sports and distribution business Rajesh Kaul said, “Sony Pictures Sports Network and LaLiga have come together once again to serve football fans both on-ground and on-air in India and across the Indian subcontinent. Our commitment to Go-Beyond is demonstrated not only in broadcasting the El Clasico at primetime for fans in India but also giving them an on-ground experience of the live screening taking them closer to the game in Spain. Last season we telecast over 300 live games which is the highest number of games telecast in any European football league in a single season in India. The first El Clasico of season 2016-17 was the most viewed international league football game in India that season. We want to continue to drive the growth in viewership and our collaborative efforts for the first El Clasico of the season will further amplify its presence in India and expand our reach.”

    LaLiga president Javier Tebas said, “This 23 December, the first El Clasico of the season will be played. A match between Real Madrid and FC Barcelona always generates a tremendous amount of interest around the world. We want the many LaLiga fans in India to enjoy the match as if they were in the stadium. We are going to prepare an event so that more than 15,000 fans from India can be with us, enjoy the match, and experience LaLiga more closely. It will be an event for fans of both teams, and LaLiga in general, to engage with the best football match in the world. We are sure that it will be an unforgettable experience. It’s a great way to be closer to Indian fans.”

  • Sony Ten 1 & Sony Ten 3 to broadcast India’s first SA tour in 3 years

    Sony Ten 1 & Sony Ten 3 to broadcast India’s first SA tour in 3 years

    MUMBAI: Sony Pictures Sports Networks  will broadcast India’s tour of South Africa with the first test match commencing on 5 January 2018.

    The tour that comprises three tests, six ODIs and three T20s will be played across five scenic venues in South Africa. The  series  will  be  telecast  on  Sony  Ten  1  channels  with  English commentary and on Sony Ten 3 channels with Hindi commentary.

    Viewers can also look forward to the return of Extraaa Innings, the network’s flagship live studio show, during the series. Some of the panellists and commentators that have been confirmed for the upcoming tour include Sanjay Manjrekar, Ajay Jadeja, RP Singh, Murali Kartik, Harsha Bhogle and Jonty Rhodes.

    India’s tour of South Africa marks the return of the Indian team to South Africa after a gap of three years. The Indian team has an opportunity to create history if it does win the series in South Africa; a first in twenty-five years.

  • FTA Star Sports First zips PKL up the viewership ratings ladder

    MUMBAI: Vivo Pro Kabaddi, an initiative by Mashal Sports and Star India, has touched great heights in terms of viewership. The sport that has an involvement of teams from India has managed to far surpass cricket – both of the international and local variety, in terms of viewership.

    Star India’s newly launched and the only FTA sports channel in India-  Star Sports First has been ruling Broadcast Audience Research Council of India (BARC) weekly top 5 Sports channels lists (All India (U+R) : NCCS All : 2+ Individuals) right from the first week that it was launched – week 30 of 2017 (Saturday, 22 July 207 to Friday, 28 July 2017. The channel was officially launched on 21 July 2017. It stood first in BARC’s weekly list of top 5 Sports channels in week 30 with 148.506 million impressions. Further, in its very first week, the first Pro Kabbadi League (PKL) match between the Hyderabad and Chennai teams on 28 July 2017 garnered it third place in Broadcast Audience Research Council of India (BARC) list of top 5 Sports programmes with 4.464 million impressions.

    Over all, with only 23 matches being played till 11 August 2017, PKL has garnered 328 million Impressions across all eight channels it is being aired. Compare this with the Tamil Nadu Premier League (TNPL) – across 24 matches the local cricket league could garner a modest total of 9.16 million impressions for the three channels it was broadcast on – Star Sports 1, Star Sports 1 HD and Star Sports Tamil. Or compare the numbers garnered by the first and the second Test cricket matches between India and Sri Lanka – the first test match that was pared to just 4 days (26 July to 29 July) because of team India’s superlative performance scored a total of 1.86 million impressions for the three channels it was aired on – Sony Six (SD + HD) and Sony Ten 3. Test 2 ratings were a tad better – 1.86 million impressions during the four days it was broadcast on.

    According to BARC data, over four weeks (weeks 29 to 32) viewership share of Sports Networks on the basis of impressions was Star Sports Network 63 percent, Sony 35 percent and others 2 percent. BARC data for the top 5 channels in the Sports genre for four weeks (29 to 32) indicates that Star Sports was the most watched Sports channel with 563.555 million impressions that it garnered over 3 weeks since its inceptions. Its network peer – Star Sports 1 Hindi was the second most watched channel with combined 419.219 million impressions over 4 weeks, followed by Sony Ten 1 with 357.229 million impressions also over 4 weeks at third place. Star Sports 2 with 276.826 million impressions over 4 weeks was at fourth place followed by Sony Six with 218.41 million impressions also over four weeks.

    It was only the final game of the Women’s World Cup Cricket Final match between India and England on 23 July 2017 that managed to draw a large viewership vis-à-vis PKL during the start of the four week period under consideration – the event had 5.922 million impressions on Star Sports 1 Hindi and 5.31 million impressions on Star Sports 2, or a total of 11.232 million impressions across the two channels.

    ALSO READ :

    PKL rural telecast exceptionally propels Star Sports First to top

    PKL: sponsors adding up even as matches start

    PKL effect: New difference between Star Sports First’s viewership & nearest competitor is 7X

    PKL 5 aids Star Sports First top chart in maiden week