Mumbai: Sony Sports Network, India’s official broadcaster for WWE, has launched two mega films featuring South superstar Karthi alongside WWE Superstars Kevin Owens and Sami Zayn. The exciting campaign ‘WWE means 100 per cent pure sports entertainment’ aims to elevate WWE’s popularity in India in the South markets, promising viewers an electrifying blend of Jabar Masti, Tagda Action and Jamkar Mazaa. The films showcase Sony Sports Network’s ongoing commitment to deliver exciting content as the home of WWE in India.
The campaign films truly bring alive WWE’s essence of ‘100 per cent Sports Entertainment’ in its veracious sense. The films, which are beautifully localized in Tamil and Telugu, to suit the taste of the target audience, focus on those who seek thrill and entertainment in their daily life and WWE is the one-stop destination for finding the perfect blend of both. In addition, this message is relayed by South Superstar, Karthi along with WWE Superstars Sami Zayn and Kevin Owens in a never-before-seen avatar further adding to the appeal of the campaign. The films take the audience’s delight to the next level with Kevin Owens and Sami Zayn, who have won the hearts of WWE enthusiasts during their Hyderabad visit, adding a personalized touch by speaking in local languages.
The two mega films are a testament to Sony Sports Network’s continuous efforts to bring fans closer to the biggest WWE Superstars while offering them all the thrilling action from the main WWE events live and exclusive on their TV sets.
Film 1: One for the Action (75 secs)
The film features Kevin, Sami and Karthi teaching a young thrill-seeker a lesson on how and why there is no need to perform risky bike stunts when you have WWE action LIVE on Sony Sports Network providing all the thrills.
Film 2: One for the Entertainment (55 secs)
The humorous film observes Karthi, Kevin, and Sami redirecting all curious onlookers, enjoying the excitement, of a public altercation to watch 100% pure sports entertainment action in WWE. More importantly, it conveys a message to spread love and cheer.
Comments:
Sony Pictures Networks India chief revenue officer distribution & international business and head – sports business Rajesh Kaul:
“Sony Sports Network remains committed to bringing the excitement of WWE to fans in India, not only through thrilling TV action and live events but also through campaigns to strengthen our connection with the audience. We take pride in continuously consolidating our partnership with WWE to continue bringing engaging content to our passionate fans. The broadcast of WWE in Tamil and Telugu on Sony Sports Ten 4 has consistently witnessed an impressive viewership and our latest campaign, featuring South Superstar Karthi alongside WWE Superstars Kevin Owens and Sami Zayn, launched in Tamil and Telugu, takes a significant step towards our promise to cater to the South market.”
South Superstar Karthi:
“As a WWE fan, it gives me immense pleasure to be associated with Sony Sports Network and WWE in the ‘WWE means 100% pure sports entertainment’ campaign. WWE’s ability to enthrall audiences with gripping storylines and exhilarating performances sets it apart on the global stage. I am delighted to team up with WWE Superstars Kevin Owens and Sami Zayn to continue our promise to deliver all the thrilling WWE action live and exclusive in Tamil and Telugu on Sony Sports Network.”
Sony Sports Network is the premiere destination for all the high-octane action and glittering entertainment from WWE in India. Watch the LIVE coverage of WWE RAW every Tuesday, WWE NXT every Wednesday and WWE SmackDown every Saturday on Sony Sports Ten 1, Sony Sports Ten 3 (Hindi) & Sony Sports Ten 4 (Tamil & Telugu) channels at 6:30 am IST.
Mumbai: Hockey fans get another chance to watch the Asian Games Bronze Medalist Women’s Hockey team in action as the leading sports broadcaster, Sony Sports Network, is the official broadcaster and Sony LIV is the official streaming partner of the Jharkhand Women’s Asian Champions Trophy to be held in Ranchi from 27 October 2023 to 5 November 2023.
The continental tournament will feature India alongside Japan, China, Malaysia, Korea and Thailand and will entail a total of 20 matches. The tournament will start with a match between Japan and Malaysia on 27 October 2023, from 4:00 pm IST onward while the Indian Women’s Hockey Team under the able leadership of Captain Savita and her deputy Deep Grace Ekka will play their first game against Thailand on 27 October 2023, from 8:30 PM IST onward. With Asian Games Gold medalist China also in the fray, the Indian team will vie for a stronger show in their backyard and lift the trophy for the first time since 2016.
Sony Pictures Networks India chief revenue officer – distribution & International business and head – Sports business Rajesh Kaul: “After the medal-winning performance of our women’s team at the Hangzhou, Asian Games, it gives us immense pleasure that we are getting another opportunity to bring high-octane field-hockey action to the fans with the best from Asia battling it out for glory at the Women’s Asian Champions Trophy and that too in India. We are looking forward to a successful tournament and hope that we will be able to attract a new set of fans to the sport.”
Hockey India president Padma Shri Dr Dilip Tirkey: “We are delighted to have Sony Sports Network as the official broadcaster for Jharkhand Women’s Asian Champions Trophy Ranchi 2023. The women’s team has had a successful campaign in Hangzhou 2022 Asian Games winning the bronze medal and will continue to strive for better in this tournament. Hockey fans will be delighted to watch leading Asian countries vying for top honours in this tournament and with Sony Sports Network on board, we urge everyone to watch our team fight for glory.”
With its commitment to bringing some of the best action from the Indian sporting arena, Sony Sports Network continues to showcase some of the leading international action featuring Indian athletes after the Asian Games with the Women’s Asian Champions Trophy.
Watch all the action from the Jharkhand Women’s Asian Champions Trophy Ranchi LIVE on the Sony Sports Network and Sony LIV from 27 October 2023, 4:00 pm IST onward.
For the latest updates from the world of sport, follow the Sony Sports Network on Instagram, Twitter, Facebook and subscribe to our YouTube channel.
Mumbai: The leading broadcaster in India, Sony Sports Network will bring all the world-class Mixed Martial Arts action of UFC 294 Live from the Etihad Arena, on Yas Island in Abu Dhabi. The event is set to be a historic affair headlined by the UFC lightweight championship in which current UFC lightweight champion Islam Makhachev will take on UFC featherweight champion Alexander Volkanovski for the second time. Volkanovski steps in on short notice in a rematch that follows their epic clash from earlier this year at UFC 284 in Perth, Australia, where Makhachev defeated Volkanovski via unanimous decision.
In the co-main event, UFC fans will be treated to a spectacular clash of two well-known middleweights as former UFC champion Kamaru Usman steps in to face surging contender Khamzat Chimaev.
UFC 294 is stacked with compelling storylines: a light heavyweight bout between top contenders Magomed Ankalaev and Johnny Walker; middleweight prospect Ikram Aliskerov welcomes back Warlley Alves to the division, and Said Nurmagomedov and Muin Gafurov will battle to earn a top-15 bantamweight ranking.
UFC 294 holds immense significance for UFC in India as India’s very own Anshul Jubli makes his UFC debut. Anshul, born and trained in Uttarakhand, became the top MMA prospect in India by winning the ROAD TO UFC tournament in 2022. His signing to UFC instantly raised the profile of India in the sport of MMA. Anshul will be looking to add another victory to his flawless record of seven wins and zero losses when he faces Mike Breeden in a lightweight bout on the early prelim card.
Sony Sports Network’s coverage for UFC 294 will be kicked off by their flagship studio show before the event, the Ultimate Guide to UFC 294, which features experts Somesh Kamra and Arjun Chipalkatti. The broadcast starts at 7:30 pm IST with a pre-show leading up to Anshul Jubli’s bout. There will also be a review show of Anshul’s bout where the experts will analyze the bout in depth, and provide technical insights into the results. The show will then lead into the Main Card which begins at 11:30 pm IST.
UFC Athlete Indian Anshul Jubli commented, “I am excited for my UFC debut bout and will be looking to put in a stellar performance against Mike Breeden who is a challenging opponent. I have been preparing for this moment all my life and have been tirelessly working towards it. Even now, it seems like a dream. I believe I was built for this, and have put in a lot of hours perfecting my craft, but it still feels surreal. I do understand that I am representing India in the UFC and the crucial role I can play in popularizing the sport in our country. I also understand that aspiring combat sports athletes will look to me as a role model.”
Watch the live coverage of UFC 294: Islam Makhachev vs. Alexander Volkanovski on 21 October 2023 on Sports Ten 1, Sony Sports Ten 3 (Hindi) & Sony Sports Ten 4 (Tamil & Telugu) channels at 11:30 pm IST.
Watch the live coverage of Anshul Jubli’s debut bout against Mike Breeden at UFC 294: Islam Makhachev vs. Alexander Volkanovski on 21st October 2023 on Sports Ten 1, Sony Sports Ten 3 (Hindi) & Sony Sports Ten 4 (Tamil & Telugu) channels with the pre-show starting at 7:30 pm IST.
Mumbai: The 19th Asian Games in Hangzhou comes close to a thrilling finish after 14 days of exciting performances by the Indian contingent. The aspiration which started with one of the grandest campaigns in the history of Asian Games in India, Sony Sports Network’s campaign – ‘Iss Baar Sau Paar, Phir se, Hum Hongey Kamyab’ has truly become a reality with ‘Iss Baar Sau Paar, Ho Gaya’ after India breached the 100 medals mark for the first time in the history of the games.
‘Iss Baar Sau Paar, Phir se, Hum Hongey Kamyab’ was launched by Sony Sports Network with the clear objective of bringing the nation together and recognising the power of collective ambition, urging the heroes of Indian sports to cross the 100-medal mark, a milestone which has never been achieved by India at the Asian Games. At the beginning of the Asian Games, what seemed to be a rather aspirational target of crossing the 100-medal mark has finally turned into a reality owing to the Indian contingent’s unwavering determination to excel at the prestigious multi-sport event. Sony Sports Network’s war-cry ‘Iss Baar Sau Paar, Phir se, Hum Hongey Kamyab’ aimed to galvanise the whole nation for a singular purpose – a united India, cheering in unison, and inspiring its athletes to unprecedented heights to enable them to transcend past records and push boundaries. And the Indian contingent has gone on to hmake history with their outstanding performance across various disciplines and crossed the dream number at the 19th Asian Games.
Sony Pictures Networks India chief revenue officer – distribution & international business and head – sports business Rajesh Kaul:
“With ‘Iss Baar, Sau Par’, our aim was singular: to inspire our athletes at the year’s biggest sporting event, the Asian Games. The campaign’s resonance, both nationally and internationally, is a testament to their prowess. Filled with pride, we watched our athletes surpass expectations, shattering records and crossing a historic centenary medal haul. This landmark achievement not only underscores their dedication and capabilities but also positions our nation on the path to becoming a sporting powerhouse.”
This visionary campaign ‘Iss Baar Sau Paar, Phir se, Hum Hongey Kamyab’ brought together influential personalities from various genres of life who echoed the broadcaster’s mission and shared their messages for the participating athletes to reach higher echelons in this edition of the quadrennial extravaganza. In addition, it was the first time in the history of any campaign that alongside Union Minister of Sports, Anurag Thakur, Chief of Defence Staff, Lt Gen Anil Chauhan along with chiefs of tri-services Gen Manoj Pandey, Admiral Radhakrishnan Hari Kumar and Air Chief Marshal Vivek Ram Chaudhari were seen putting their might behind the Indian athletes vying for glory at the multi-sport event.
Apart from them, some of the prominent influencers of the country who lent their support included the likes of Amitabh Bachchan, Sudha Murty, Aamir Khan, Hema Malini, Madhuri Dixit, Aditya Roy Kapoor, John Abraham, Abhishek Bachchan, Kapil Sharma Mirabai Chanu, Zaheer Khan, Anju Bobby George, Raja Randhir Singh and many more.
Mumbai: The much-awaited 19th Asian Games Hangzhou 2022 is finally here, and making this edition of the prestigious multi-discipline extravaganza more exciting is the addition of cricket which will see men and women in blue participating for the coveted gold. Sony Sports Network continues to be the premier destination for cricket and multi-sport events and is the official broadcaster for the Asian Games and Commonwealth Games.
Ensuring sports buffs don’t miss the live action from China, Sony Sports Network, will not only bring round-the-clock live and non-live coverage but they will also have an esteemed panel of guests featuring sporting icons and expert panelists which will enrich the experience for viewers with their analysis and comprehensive reportage.
The extensive coverage for the continental sporting spectacle will be broadcast LIVE on Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, and Sony Sports Ten 5 channels (SD & HD) with Hindi and English commentary for the broadcast sports. Additionally, Indian cricket teams’ matches will have commentary in Tamil and Telugu as well. The action will also be live streamed on its on-demand OTT platform Sony LIV.
Aiming to enhance fan engagement and bringing unparalleled viewing experience for audiences across the nation, Sony Sports Network will continue to showcase their flagship wrap around studio show – SPORTS EXTRAAA.
The cricket panel sharing insights and real-time analogies of Indian men and women’s cricket teams’ performance will feature former India skipper and coach Nooshin Al Khadeer, former cricketer and seasoned coach WV Raman, famed wicketkeeper Saba Karim, India internationals Rohan Gavaskar and Aakash Chopra adding flavour to the 19th Asian Games coverage. The impressive line-up of experts for cricket also includes legendary spinner Maninder Singh, Vivek Razdan, and Vidhyut Sivaramakrishnan.
The star-studded panel also includes Olympian and former India men’s hockey captain Viren Rasquinha, along with Olympian and Asian Games Gold medalist Somdev Devvarman, veteran journalist Ayaz Memon and commentator Siddharth Pandey.
Taking their discipline-specific match analysis up by several notches, Sony Sports Network will also have Olympic bronze medalist and Asian Games gold medalist Vijender Singh for boxing, World Champions bronze medalist and multiple Asian Games medalist Anju Bobby George for athletics, multiple grand slam champion Sania Mirza for tennis, the charismatic striker Robin Singh for football, Olympian Anjali Bhagwat and Joydeep Karmakar for shooting, Olympian Neha Aggarwal for table tennis, former international squash player Ritwik Bhattacharya, Commonwealth Games gold medalist Rahul Banerjee for archery, Arjan for Esports, Rohit Mardappa for rowing, sports commentator Radhakrishnan, coach Kripa Shankar Patel for wrestling and Commonwealth Games medalist Trupti Murgunde for badminton.
SPORTS EXTRAAA will be hosted by Sony Sports Network anchors Suhail Chandhok, Radhakrishnan and Arpit Sharma.
Watch the star-studded Indian contingent vying for top honours, ‘Iss Baar, Sau Paar’, at the 19th Asian Games Hangzhou 2022 on Sony Sports Network and Sony LIV starting with the live coverage of the opening ceremony live on Sony Sports Network on 23 September 2023 from 5:30 pm onwards.
Mumbai: Ahead of the 19th Asian Games Hangzhou 2022, official broadcasters, Sony Sports Network, launched the grandest campaign in the history of the Asian Games in India. In order to ensure that the message ‘Iss Baar Sau Paar, Phir se, Hum Hongey Kamyab’ resonates across every corner of India, Sony Sports Network has garnered support from an impressive line-up of influential and iconic figures such as the Union Minister of Sports, Anurag Thakur, Chief of Defence Staff, Lt General Anil Chauhan along with Chiefs of Tri-Services General Manoj Pande, Admiral Radhakrishnan Hari Kumar and Air Chief Marshal Vivek Ram Chaudhari who have put their might behind the Indian athletes vying for top honours at the prestigious multi-sporting event.
Recognising the power of collective ambition, the campaign shines a spotlight on the unsung heroes of Indian sports – those who have relentlessly dedicated themselves to their respective disciplines and are on the precipice of donning the national colours at this esteemed multi-sport event.
This vast consortium unites with a singular purpose: to challenge Indian athletes to transcend past records, push boundaries, and ignite a nationwide fervour for sports. The strategy stands clear: a united India, cheering in unison, can inspire its athletes to unprecedented heights.
Indiantelevision.com in a telephonic conversation with Sony Sports Network, SPN, head, marketing & on-air promotions, Neville Bastawalla, on the thought behind the campaign, the strategy to rope in our armed forces to motivate our athletes and much more……
Edited excerpts
On the Asian Games campaign by Sony Sports Network
I worked on a large multi-sporting campaign for the first time during the 2020 Olympics. Our mission was to galvanise the nation. The questions we asked ourselves were: Who are the heroes of the nation and how do you galvanise the nation? The heroes of the nation go beyond Bollywood stars. Starting with the late General Bipin Rawat who was then the Chief of Defence Staff at that time, Sudha Murty, Parth, and Sajjan Jindal of JSW who do a lot for sports in India and so many more who came on board for the campaign. That’s how we built a massive campaign for the Tokyo Olympics, and that expanded our all-data points. Whether it was revenue, ratings, viewership or digital interaction, we went to the next level. Our campaign for the Olympic Games taught us, that we should not give up “hum honge kamyab” however we would make it relevant to the Asian Games.
India has won 69 medals in 2018, the maximum tally so far in a single edition of this marquee event. We decided that we would give out a war cry “This time we will cross 100 medals’ and galvanise the athletes as well as the nation. When the Indian contingent returned from Tokyo, we met a few of them. And they told us that our campaign and the whole nation really made them feel very supported. Our Honourable Sports Minister, Shri Anurag Thakur along with a couple of parliamentarians with him went outside the parliament during the Olympics, and he gave out the war cry of “hum honge kamyab” with the victory punch. The campaign actually resonated, and the athletes said this was the first time ever they felt the nation was backing them.
Cricket has always been an appointment viewing while multi sports events were never appointment viewing. Now that is no longer the case; people are actually tuning in to watch multi-sporting events like the Olympics and Asian Games. This makes it destination viewing and this is very important for multi-sporting events, which we are doing this time for the Asian Games. Our line is “Iss baar, sau paar, hum phir se honge kamyab” .
We went to the Srinagar forward base and filmed Air Chief Marshal Vivek Ram Chaudhari, taking a sortie in one of our latest aircrafts. We filmed General Pande, Chief of Army Staff in Delhi, General Anil Chauhan in the South Block and Admiral R Hari Kumar, Chief of Naval Staff on INS Vishakapatnam. The Navy in fact got us access to shoot with a submarine commander. I personally went inside the submarine and was in the helicopter base. The helicopters were dancing in front of us for the camera crew. That kind of show of support from our armed forces for our athletes is unheard of. Then Aamir Khan came on board as a big supporter of the athletes, especially the women athletes. We now have Amitabh Bachchan, Sudha Murthy, John Abraham, Abhishek Bachchan, Kapil Sharma, Sunny Deol, Madhuri Dikshit, Hema Malini and so many more all on board to support our athletes.
On how the campaign was handled
This is serious perseverance by my team. We also reached out to the Chief Commander of the Indian Armed Forces, The President of India. We reached out to our Honourable President and even got an approval from her office that she is on board. However due to the paucity of time, they could not manage to schedule a shoot with her. Each marketeer should have a mission and the belief to do new things or to do things differently or just do something big, If there is that fire in your chest or in your heart, big things will happen.
With regard to Chief of Defence Staff, Lt General Anil Chauhan along with Chiefs of Tri-Services General Manoj Pande, Admiral Radhakrishnan Hari Kumar and Air Chief Marshal Vivek Ram Chaudhari: It took us two or three months to contact them and schedule meetings in Delhi followed by multiple conference calls with multiple officers from each of the Armed Forces, explaining to them the concept & storyboard and how we would execute it. Each of the divisions is extremely professional and the knowledge they have of filmmaking is outstanding.
On what makes Sony Sports Network different
We do some outstanding storytelling and we want to do things differently. Tent poles are tent poles but how you market them is in the hands of the team. “We exist to boldly challenge the status quo” – that has been Sony Pictures Network’s philosophy. This is what makes Sony Sports Network different.
Our ideas require a lot of belief, and it’s not easy. Otherwise, most networks will engage a brand ambassador, pay him or her, and film the campaign. However it doesn’t work like that for our Asian Games campaign: this is a campaign that money can’t buy. Also, we cannot pay the Armed Forces for the campaign.
On the marketing plan for the campaign
The digital numbers are astounding in terms of reach, engagement, and the kind of patriotism we have. Our campaign that has been plastered across our network channels and social media platforms, features the armed forces, Indian film industry icons as well as our CEO, Mr NP Singh and more, has evoked a strong emotional response. Even the sports journalists of India joined our mission. And for the first time in the history of the Asian Games, the Indian cricket teams, both men and women
Once you have such a huge digital presence, all the Armed Forces are putting these creatives on their platforms, and it’s automatically multiplied, and a multiplier effect happens when you have these nations’ influencers on board.
On building a national consensus
I am so excited because this is a campaign that every CMO would dream about, and there are no budgets involved. This is an idea-driven campaign. It’s very easy for someone to go and get a celebrity, pay for that contract, and do it. This is money that can’t buy experience, which is moving the nation. In the Navy Chief’s film, he mentions that the athletes have the prayers of 140 crore Indians. My entire team had tears in their eyes, especially when we were on INS Shikra and the helicopter base in Mumbai.We all thought – We are from a sports network so what are we doing here? We all are very humbled by the support that we received from the Armed Forces, the sports journalists of India, Indian Film Icons, sports heroes and the many more for their support for the Indian Contingent.
Mumbai: In a remarkable display of sports entertainment, inaugural season of the Pro Panja League, which took place at the IGI Stadium in New Delhi, from 28 July till 13 August, witnessed a staggering 32 million unique TV viewers, the league organisers said citing viewership data from BARC (All India U+R, CS 2+).
With the viewership statistics now unveiled, the average impressions per match for the Pro Panja League were comparatively higher than the inaugural seasons of most recent launched leagues in India.
Pro Panja League’s unparalleled success was achieved across just two channels – Sony Ten 3 and DD Sports, further highlighting the popularity of the league.
Following are the top markets in terms of viewership as reported by BARC – Maharashtra/Goa, Punjab/Haryana/Chandigarh/Himachal Pradesh/J&K and Assam/North East/ Sikkim. The bout between Kochi KD’s vs Rohtak Rowdies on 5 August, and the bout between Kiraak Hyderabad vs Mumbai Muscle on 11 August, were the top two matches watched on TV with viewership of 3.6 million each.
The success of the inaugural season of the Pro Panja League is not only a testament to the league’s fierce competitions but also to the enthusiasm and support of the arm-wrestling fans in the country. The league’s ability to get the audience’s attention and not just maintain but grow their interest throughout the season is a reflection of its narrative and world-class athletes.
Pro Panja League co-founder Parvin Dabas said the number reflects that the sport of arm-wrestling connected with the Indian audience. He said, “The experience in the first season of the league has been overwhelming. The feedback we have gotten from everyone has been tremendous and it’s great to see so much of love being shown to the league, the players who are competing in it and the sport. All the detailing that we have been planning and working over the last few years has finally paid off. It is great to see that the fans enjoyed it and more importantly loved watching it on the TV.”
Mumbai: Ahead of the 19 Asian Games Hangzhou 2022, official broadcasters, Sony Sports Network, have launched the grandest campaign in the history of the Asian Games in India. In order to ensure that the message ‘Iss Baar Sau Paar, Phir se, Hum Hongey Kamyab’ resonates across every corner of India, Sony Sports Network has garnered support from an impressive line-up of influential and iconic figures such as the union minister of sports, Anurag Thakur, chief of defence staff, Lt Gen Anil Chauhan along with chiefs of tri-services Gen Manoj Pandey, Admiral Radhakrishnan Hari Kumar and air chief marshal Vivek Ram Chaudhari who have put their might behind the Indian athletes vying for top honours at the prestigious multi-sporting event.
Recognising the power of collective ambition, the campaign shines a spotlight on the unsung heroes of Indian sports – those who have relentlessly dedicated themselves to their respective disciplines and are on the precipice of donning the national colours at this esteemed multi-sport event. Among the prominent influencers of the country who have joined the broadcaster’s mission and shared their messages for the participating athletes to reach higher echelons in this edition of the quadrennial extravaganza are Amitabh Bachchan, Sudha Murty, Aamir Khan, Hema Malini, Madhuri Dixit, Aditya Roy Kapoor, John Abraham, Abhishek Bachchan, Kapil Sharma Mirabai Chanu, Zaheer Khan, Anju Bobby George, Raja Randhir Singh and many more. Also joining the broadcaster, was an all-star lineup of Indian sports journalists who have been covering the journeys of our sporting heroes from Dainik Jagran, Dainik Bhaskar, Rajasthan Patrika, The Telegraph, Deccan Chronicle, Dinakaran, Lokmat, Eenadu, Gujarat Samachar, Sandesh, Asomya Pratidin, Sportskeeda along with RJs from Radio City and Radio One and representatives from leading news channels Aaj Tak and NDTV 24X7.
This vast consortium unites with a singular purpose: to challenge Indian athletes to transcend past records, push boundaries, and ignite a nationwide fervour for sports. The strategy stands clear: a united India, cheering in unison, can inspire its athletes to unprecedented heights.
The hon’ble Anurag Singh Thakur shares a special message for our athletes | Asian Games –
A special message from Gen. Anil Chauhan, chief of defence staff, Indian Armed Forces | Asian Games –
Indian Army chief’s passionate call: Rally behind our athletes at Asian Games 2023 –
Best wishes from the IAF chief marshal Vivek Ram Chaudhari | 19 Asian Games | Sony Sports Network –
India’s biggest stars unite for team India at the 19 Asian Games –
Amitabh Bachchan shares a special message for Indian Athletes | Asian Games | Sony Sports Network –
Aamir Khan joins the #GrandestAsianGamesCampaign | Sony Sports Network –
Mirabai Chanu Hai Zidd Par Sawar | 19 Asian Games Hangzhou 2022 | Sony Sports Network –
Journalists across India come together to wish Indian Athletes | 19 Asian Games –
Sony Sports Network’s ‘Iss Baar Sau Paar, Phir se, Hum Hongey Kamyab’ campaign is the grandest campaign ever made in the history of the Asian Games in India. The campaign has attracted a host of sponsors such as Hyundai, JSW, Limca Sportz, Paisabazaar, LIC of India, Ultratech Cement, State Bank of India, and Panasonic amongst others and more brands are expected to be announced by the time the Asian Games begin on 23 September 2023.
Comments:
Sony Pictures Networks India chief revenue officer – distribution & international business and head – sports business Rajesh Kaul:
“The Asian Games is one of the grandest stages in the sporting world of Asia and the Indian contingent is training hard to add to our medal count. It’s a moment of national pride as we have stalwarts from every walk of life joining us for the campaign to rally behind our Indian athletes making this the grandest campaign ever for the Asian Games. Adding to that, we have also received great support from our sponsors who will surely benefit from the strategic partnership with Sony Sports Network for the Asian Games.”
Sony Pictures Networks India head Ad sales, network channels, Sandeep Mehrotra:
“Over the years, multi-sporting events have attracted significant viewer interest and we have done well to tap into the immense potential of non-cricket sports in India. Brands want to associate with content that is not only culturally relevant but also inspirational and evokes national pride. The 19 Asian Games on Sony Sports Network will provide advertisers with the ideal platform to communicate their message to a wide demographic of receptive viewers from across the country through innovative advertising solutions. We are thrilled to witness a tremendous response for the upcoming 19th Asian Games with advertiser interest from across categories like Automobiles, BFSI, Beverage, consumer durables and others.”
Hyundai Motor India Ltd AVP & head of marketingVirat Khullar:
“Hyundai’s partnership with Sony Sports Network for the Asian Games signifies a strategic commitment that extends beyond the world of sports in India. Sport serves as a formidable catalyst, fostering performance, personal growth, teamwork, and discipline among our youth. By investing in events like the Asian Games, Hyundai not only promotes youth participation but also ignites their aspirations, encouraging them to dream big and realize their full potential. This initiative is one of many in Hyundai’s sports portfolio, aligned with our overarching mission of enriching vibrant and healthy communities.
Our strategic alliance with sports nurtures talent and resonates with Hyundai’s global vision of ‘Progress for Humanity.’ In this endeavour, Hyundai goes beyond manufacturing cars; we actively contribute to the construction and promotion of a brighter future for youth through the transformative power of sports.”
We are delighted to associate with Sony Sports Network for the 19th Asian Games, the biggest stage for sports in the continent. At Paisabazaar, we have always believed in leveraging the power of sports to take our brand to each and every household across towns and cities in India. Our association with the Asian Games is also in line with our commitment towards promoting sports and encouraging athletes across the country. This year’s Asian Games promises to be bigger and better with a record participation by the Indian contingent. We are firm believers in a long-term partnership with our media partners and with Sony Sports Network, Once again, we aim to leverage the power of the broadcaster’s customised solutions for this marquee event. Paisabazaar wishes the entire Indian contingent all the best for the Games.”
The 19 Asian Games will also see a first-ever appearance for the Indian cricket teams at the Asian Games with Ruturaj Gaikwad and Smriti Mandhana headlining the teams. Olympic Gold medallist Neeraj Chopra will be one of India’s top medal hopefuls in the Javelin throw followed by PV Sindhu, HS Prannoy, and the doubles duo of Satwiksairaj Rankireddy and Chirag Shetty who have been in excellent form in recent months and are strong contenders for medals in badminton. In addition to these athletes, the runners, archers, Indian rugby, hockey and football teams, swimmers, bridge, and chess teams, amongst others, will also be competing to add to the medal tally. All these athletes will be giving their best to help India achieve its goal of the 100 medal tally for the 19 edition of the quadrennial event.
Sony Sports Network has launched the grandest campaign ever for the 19th Asian Games which features eminent personalities such as Union Minister of Sports, Shri Anurag Thakur, Chiefs of the tri-services and Defence Staff from the Indian Army, Navy and Air Force along with Bollywood Icons Amitabh Bachchan, Aamir Khan, Hema Malini, Madhuri Dixit, John Abraham along with Sports Icons Mirabai Chanu, Zaheer Khan, Anju Bobby George, Raja Randhir Singh and so many more. Sony Sports Network also announces the great advertiser interest and the brands onboarded for the prestigious multi-sporting event that starts next week.
Watch the 19 Asian Games Hangzhou 2022 – LIVE on Sony Sports Ten 2 & Sony Sports Ten 2 HD, Sony Sports Ten 5 & Sony Sports Ten 5 HD channels from 5:30 pm IST, 23rd September, 2023.
Mumbai: A sold out crowd of WWE fans descended on the Gachibowli Indoor Stadium in Hyderabad, India, on 9 September for WWE Superstar Spectacle – the first WWE live event to ever take place in the region, and the first show to take place in India since 2017.
Some of the biggest WWE superstars of the modern day travelled more than 15,000km to perform for the WWE Universe in India, receiving rapturous applause and crowd participation.
The results of WWE Superstar Spectacle included:
Kevin Owens, Sami Zayn & Drew McIntyre defeated Indus Sher
Natalya defeated Zoey Stark
Gunther defeated Shanky
Bron Breakker defeated Odyssey Jones
Rhea Ripley defeated Natalya
John Cena & Seth “Freakin” Rollins defeated Imperium
Speaking of his time in India, WWE Legend John Cena commented, “Thank you for allowing me to be here tonight. You know, sometimes we feel something inside that grabs us emotionally. I’ve been imagining this moment right here for 20 years. I wanted to end tonight by saying this moment was far greater than I could ever have imagined.”
WWE RAW, SmackDown and NXT airs LIVE weekly in India on Sony Sports Ten 1, Sony Sports Ten 3 (Hindi) and Sony Sports Ten 4 (Tamil/Telugu). Sony Sports Network is the broadcast home of WWE programming in India.
Mumbai: Rugby fans in India can now watch the high-octane action of the Rugby World Cup 2023 live on Sony Sports Network, the official television broadcaster for the most prestigious quadrennial rugby tournament. The tournament will be available to television viewers across Sony Sports Ten 1, Sony Sports Ten 2 and Sony Sports Ten 5 channels in India.
The Rugby World Cup is being hosted in France for the second time in its history and the matches will be played across nine venues in the country with Paris hosting the final at the Stade de France. The first game from the storied tournament will see hosts France take on the most successful nation in the tournament, New Zealand in a highly anticipated game.
The Rugby World Cup sees participation from the top rugby union national teams in the world. Held every four years, the 2023 edition of the Rugby World Cup is the tenth edition of the tournament and will see 20-teams compete against each other in France for the coveted trophy. Participating nations include the defending champions South Africa, who will compete against the likes of New Zealand, France, Australia, Scotland, Tonga, Wales, Namibia, amongst others.
Sony Pictures Networks India chief revenue officer – distribution & international business and head – sports business Rajesh Kaul, said, “Sony Sports Network is known as the premier destination for international marquee sporting events from across the world. The Rugby World Cup 2023 is the biggest and the most prestigious international rugby tournament in the world. Rugby in India has a dedicated following and this is the third successive edition of the Rugby World Cup tournament that we are broadcasting to serve fans in India.”
World Rugby chief executive Alan Gilpin said, “We are extremely pleased about the broadcast partnership with Sony Sports Network as the home of the Rugby World Cup 2023 in the Indian sub-continent. Audiences in the region will be offered outstanding and comprehensive coverage of our showcase tournament as they get to witness the tremendous strength, agility, and willpower on display during the tournament.”
Rugby World Cup will be live telecast on Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 5, Sony Sports Ten 1 HD, Sony Sports Ten 2 HD and Sony Sports Ten 5 HD channels from 9 September 12:45 am onwards.
