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Tag: Sony SIX

  • Wave World Kabaddi League targets north India

    Wave World Kabaddi League targets north India

    MUMBAI: The ancient sport of Kabaddi has caught the attention of broadcasters in India. However, taking the sport to the world is Greymatter Entertainment’s Wave World Kabaddi League (WKL) that is all set to kick off on 9 August at the O2 arena in London.

     

    Indian sports broadcaster Sony Six which has bagged the telecast rights for the league in India is very enthusiastic about it. Sony Six business head Prasana Krishnan says that the channel wants to establish credibility of the sport first on television and then focus on increasing viewership.

     

    Krishnan expects WKL to be popular in the northern belt of India especially in UP and Punjab where the circular styled format of the game is more prevalent. To add to it is the presence of celebrities Akshay Kumar, Sonakshi Sinha and Yo Yo Honey Singh as team owners. “This format has never been seen on TV. The style of kabaddi followed in WKL is more physical, contact driven and fast paced,” he informs. According to industry sources the channel may have bagged the broadcast rights for Rs 35 crore to Rs 50 crore.

     

    Pre and post analysis of the games will be recorded in Hinglish, produced at the venue itself. As reported earlier by indiantelevision.com Greymatter Entertainment (which was awarded the contract to produce the league) has put together a crew of 70 seasoned sports television production professionals from Australia, South Africa, Malaysia, and India to create the HD feed for broadcasters in the US, the UK, Canada, and Asia. 10 to 12 cameras will capture the action and relay it live for various broadcasters in Europe, Asia, the US, Canada, Pakistan and Africa.

     

    WKL follows a travelling format similar to Formula 1 and will be played at 15 international venues with 86 matches over a four month long period. The country where the event is being held will have a live telecast during its prime time. Therefore, when it is in the US, it will be the US prime time and since it is early time for India, there will be a repeat during Indian prime time.

     

    Will the duration create a fatigue problem for viewers? Krishnan brushes away the doubt by saying, “International football leagues too have a similar long format and have done well. It will be travelling from city to city and since it will be telecast over the weekends I am hopeful it will do well.”

     

    As part of the promotions, TVCs featuring Akshay Kumar and Sonakshi Sinha are being played on MSM network channels including English GECs AXN and Sony Pix as well as on the YouTube channels. Social media is not ignored.

     

    Not surprisingly, the marketing campaign is focused towards the northern belt of India with print ads in both vernacular and English newspapers. Radio spots have been bought on stations such as Radio Mirchi, Big FM and My FM. Outdoor hoardings adorn metros like Mumbai and Delhi which will see an increase once the league enters the India phase.

     

    Sony Six is also playing wait and watch to see how both local and international markets react to television’s new found sport. The broadcaster wants to monetise once the league comes to India after the first two rounds are held abroad. The channel for now has ads from companies such as the Wave group which is the title sponsor. An industry source says that a 10 second slot during prime time can cost anywhere between Rs 15000 to Rs 20000.

     

    Sources peg the title sponsor price to be approximately Rs one crore to Rs two crore. Sonalika International is the official partner and Li Ning Company is the official apparel partner.

     

    As to what Six has learnt from the ongoing Pro Kabaddi League Krishnan says, “The games have definitely been able to receive traction. Though the game is the same, the two can’t be compared as the rules, arena and the format are different”. He further goes on to add that findings have shown that the Star Sports Pro Kabaddi league seems to be a following a pattern wherein it is seen to receive maximum traction from west India as compared to Sony Six’s expectation from WKL to do well in the north.

     

    The WKL is a privately owned company of Punjab deputy chief minister Sukhbir Singh Badal (he also serves as the president), and has Pargat Singh as commissioner with Raman Raheja serving as the CEO.  It is slated to travel across six countries  beginning in the UK, the US, India, Pakistan, Canada and UAE –  and has eight franchisee teams battling for  a purse of Rs 4 crore. The cities that the league matches will be held in include:  London, Birmingham, Dubai, New York, Sacramento, Stockton, Toronto, Vancouver, Delhi, Bathinda, Jalandhar, Ludhiana and Mohali.

  • Sony Six banks on FIFA finale to reach viewership target

    Sony Six banks on FIFA finale to reach viewership target

    MUMBAI: This Sunday, 13 July, the biggest sporting event FIFA 2014 World Cup will crown its ultimate champions: Germany or Argentina. Sony Six, which bet big on FIFA to churn out viewership claims that the game has garnered them good TVTs.

     

    The World Cup has also been a money spinner in terms of ad rates for the games. It can be noted that for the initial matches the ad rate for a ten second slot was selling for Rs 2 lakh to Rs 2.5 lakh. But now the figure has doubled. “The ad rates for a 10 second slot for the last four matches were sold for Rs 5 lakh ,” says MSM president Rohit Gupta. But according to some media planners the sum quoted is too high and marketers would end up paying between Rs 3.5 lakh to Rs 4 lakh.

     

    Sony Six business head Prasana Krishnan says, “The football story in India has been pretty good for our channel. It has been a driver for growth in terms of viewership. The singular prime time slot of telecasting games at 9:30 pm has paid well.”

     

    For the audiences in CS male 15+ years category, Sony Six had 605 TVTs, Sony Aath had 209 TVTs, Sony Pix had 85 TVTs and combined the three channels had a combined total of 899 TVTs. For the West Bengal market, (CS male 15+ years) Six had 218 TVTs, Aath had 203 TVTs, Pix had 27 TVTs and the combined TVTs were 448. According to the channel, its TG mostly lies in the CS 15+ category.

     

    In terms of reach (in 000s), for CS 4+ years at an all India level, Six had a reach of 43,968; Aath 9,816; Pix 5,350 and combined reach of 50,184. Though Krishnan had expected Six’s reach to be 125 million during this FIFA World Cup, he is yet optimistic about the final. “The World Cup is not yet over, we expect the total number to increase,” he says. Giving viewers a local flavor through Bengali commentary on Aath and the resultant viewership numbers is validation of their strategy being a success, Krishnan added.

     

    According to TAM data sourced from the channel for week 16 to week 26 (13 April to 5 July 2014) Six has been placed number one for 11 weeks now. Krishnan adds “It is a pointer for the future. In the next five years many international titles like UEFA Euro 2016 and FIFA World Cup 2018 will help our channel immensely. The time zone for FIFA will be more favorable this time for our telecast to the Indian audiences as FIFA will be held in Russia.”

    The male and female ratio in terms of viewership for this FIFA World cup has been 67 per cent and 33 per cent respectively. Compared to the FIFA World Cup 2010, female viewership has grown.

    When questioned which has been the best performing market for Sony Six so far Krishnan says, “No prizes for guessing. It has been West Bengal followed by Kerala, Mumbai, Chennai and Assam.”

    But what is Six’s strategy once FIFA ends? “We have a few properties lined up already. The Caribbean Premier League took off on 11 July and later in the year we will be focusing on World Kabaddi League and Champions Tennis League while NBA JAM is set to hit the ground in September 2014,” Krishnan says proudly.

     

    It seems like the channel is all set for the year. Meanwhile, it’s time to relax and enjoy the finale of FIFA World Cup 2014.

  • Sony Six bags World Kabaddi League broadcast rights

    Sony Six bags World Kabaddi League broadcast rights

    MUMBAI: Multi Screen Media’s (MSM) sports arm Sony Six has bagged the television broadcast rights of the World Kabaddi League (WKL) in India. That apart, the sport will be exclusively telecast on Geo TV in Pakistan and ARY TV in Dubai and UAE.

     

    Indiantelevision.com was the first to report about the possible acquisition. Sony Six currently has big sports properties on board, right from the Indian Premier League (IPL) to the ongoing FIFA World Cup.

     

    While seven countries including India, Pakistan, England, Belgium, USA, Canada and Australia will participate in the WKL as of now, 10 teams that are neither state- nor country- specific have already been confirmed. WKL has been modeled on lines of a travelling sports property where all 10 teams will play each other in the same week, similar to the Formula One format.

     

    The prize money for the opening season of the League is Rs 4 crore.

     

    World Kabaddi League commissioner Pargat Singh commented on the deal saying “Since time immemorial Kabaddi has incited passion among the North Indian youth. By and large a rural sport, Kabaddi is going through a transformation, as seen in the last four successful seasons of the World Cup with participation from over 21 countries. In our endeavor to professionalize the sport we intend to take Kabaddi to the next level through our partnership with Sony SIX as the official broadcaster of WKL in India. With World Kabaddi League (WKL) our attempt is to give Indian emerging talents a platform for a serious Kabaddi career. ”

     

    World Kabaddi League CEO Raman Raheja commenting on the selection of the premier broadcasters said, ”We were in talks with various broadcasters for each region and out of them all Sony Six had the most promising line up of premier sporting properties this year. For a debutant sporting property the broadcaster becomes a very crucial associate in determining the economic success of a league and I am extremely delighted to announce this association. WKL’s underlying philosophy has been to build a sustainable eco system for all its league partners and associates. WKL will leave no stone unturned in providing a rich engaging experience to the sports fans through its enhanced production values.”

     

    MSM EVP and Sony Six business head Prasana Krishnan said “We are pleased to sign World Kabaddi League as this game has a latent following in North India where it is seen as a community sport. We feel it is time to revive its legacy and make it an exciting venture for all those involved in the Kabaddi ecosystem. It will be interesting to take this sport to the swanky stadiums in India and abroad. It’s our endeavor to popularize Indian sports and through this association we aim to create visibility and generate interest for the game.”

  • Sony Six back with second season of Caribbean Premier League

    Sony Six back with second season of Caribbean Premier League

    MUMBAI: Multi Screen Media’s (MSM) sports arm Sony Six is all set to broadcast exclusive live coverage of the Limacol Caribbean Premier League (CPL) for the second consecutive year. The league which will commence from 11 July and continue till 17 August 2014 will be telecast on both Sony Six and Sony Six HD. The channel will show live coverage and highlights of all the 30 CPL matches.

     

    This year the domestic Twenty20 tournament league will commence at Grenada before moving on to the rest of its neighbouring Caribbean nations. Former England spinner Graeme Swann will be part of the commentary team.

     

    On acquiring the rights of CPL for the second consecutive year, MSM executive vice-president and Sony Six business head Prasana Krishnan said, “We are pleased to continue our association with CPL for the second consecutive year. This year the matches are scheduled through Thursday to Sunday featuring some of greatest global cricketing superstars. With CPL we are confident of providing our fans with enhanced viewing experience of one the cricketing series.”

     

    Caribbean Premier League chief operating officer Pete Russell added, “We’re delighted to team up with Sony Six yet again this year. Through this we bring back Caribbean Premier League to the millions of cricket fans in India. We expect the 2014 tournament to be bigger and better than before.”

     

    The league will kick-start on the channel with coverage of the opening clash between Guyana Amazon Warriors and Antigua Hawksbills in Grenada at 11.30 pm.

  • Germany versus Brasil: most anticipated match

    Germany versus Brasil: most anticipated match

    MUMBAI: The long nights of patiently staying awake and following the players across the football field is coming close to an end. The first semi finals will kick off today and will see host Brasil face-off against Germany.

     

    Football fans in India will get to see the match on Sony Six at 1:20 am on 9 July. The quarter finals saw Germany defeat France and Brasil defeat Colombia to reach the semis. Both sides are crossing fingers and hoping for their teams to win.

     

    For Brasil it is about being the host country and winning the title for the sixth time which they will be one step closer to, if they defeat Germany. On the other hand, Germany will look forward to breaking its World Cup semi final curse. The previous two World Cups’ saw Germany lose the semi finals to Italy and Spain, just short of reaching the finals.

     

    Germany also has to deal with a ‘vodoo man’ who is out to curse the team and make Brasil win. The home team which will be playing without its captain Thiago Silva and striker NeymarJr is already causing concern among Brasil fans.

     

    Germany coach Joachim Lowe has raised concerns over Brasil’s behaviour and has asked the match officials to intervene if Brasil plays rough.

     

    The match will be played at 5 pm on 8 July according to Brasil standard time, 8 pm according to GMT and for countries in the east such as beyond Pakistan will see it early morning on 9 July.

  • FIFA World Cup: Sony Six & Sony Aath TVT & reach report

    FIFA World Cup: Sony Six & Sony Aath TVT & reach report

    MUMBAI: As the final  of the 2014 FIFA World Cup draws closer, fans across the world are waiting with bated breath along with the official broadcaster of the game: Sony Six as to which team will lift the much coveted trophy. Even in India, the tournament has been gathering a lot of buzz in the media and on social media.

     

    It seems to be doing well in terms of TV viewership as well as football fans get red-eyed late into the night watching their favourites play. In the first week of the telecast of the World Cup, Sony Six had an all India reach of 12,469,000 while Sony Aath’s reach was 3,114,000. Combined, the two channels had a total reach of 14,792,000 in the C&S 4 plus years group. In the same week, while Six recorded a reach of 3,056,000 in the West Bengal market, Sony Aath’s reach was 3,043,000.

     
    The second week proved to be even more fruitful for the channels with Sony Aath’s reach soaring to 5,589,000 in the West Bengal market. Within Kolkata, the reach of the Bengali channel was 2,561,000 for the first week while in the second week it rose to 4,427,000.
     

    What is interesting to see is, while the channels reach increased in the first two weeks of the World Cup, TVTs  have a different story to tell. So, amongst males in the C&S 15 plus age group, while Sony Aath recorded 173 TVTs in the West Bengal market in week one, it dropped to 154 TVTs in the second week. For Sony Six, the all India ratings in the same category were 613 TVTs in the first week, which saw a huge drop in the second week to  453 TVTs.

     

    GroupM ESP national director Vinit Karnik says the drop in TVTs as the tournament progresses is no cause for concern as it has more to do with the number of matches per week decreasing as it enters the knock out phase and the various national teams start getting eliminated.   “The drop has nothing to do with fans and their interest in the game,” he says.

     

    There is other  good news as well. As per week 26 of TAM TV ratings, Sony Aath has seen a rise in female viewership in the 15 plus age group for the World Cup in West Bengal. The channel recorded an average of  152 TVTs for the telecast of the matches 1-27. That is a four per cent increase over the 146 TVTs that  ESPN Star Sports (the then official broadcaster)  managed during the telecast of the 2010 World Cup.

     

    Karnik adds, “As compared to the male viewership, this growth among female viewers can be attributed to  young girls who are mainly herd followers of the game. They follow the game out of fan following (of players) or because of common peer interest”

     

    On the whole, Sony Six (all India)  and Sony Aath recorded 483 TVTs and 161 TVTs (combined  total:  644 TVTs) for matches 1-27.  
     

    Telecasting most of the matches at prime time has definitely paid off, it appears. Especially if one looks at the numbers that the Germany vs Portugal match on 16 June (telecast time 9:30 pm) racked up: 1,514 TVTs on Sony Six and 393 TVTs on Sony Aath. Combined the two channels garnered 1,907 TVTs for the match, making it the highest rated one so far.

  • 219 private websites blocked for showing FIFA, Google does not figure in list

    219 private websites blocked for showing FIFA, Google does not figure in list

    NEW DELHI: The Delhi High Court has been informed by telecom player Airtel that it has already blocked 219 websites which were illegally streaming live the matches of 2014 FIFA World Cup.

     

    The Court had earlier on 23 June issued an injunction restraining over 400 private websites from showing the matches, following a petition by Multi Screen Media (Sony) that holds the exclusive rights for beaming the matches in India.

     

    Interestingly, the list given by Airtel does not list any Google website despite the fact that the Court had specifically cited two Google sites.

     

    The vacation bench of Justice V Kameswar Rao gave a directive to the Department of Information Technology and Telecom to ensure implementation of the order of the court. He also said that his directive would be forwarded to the concerned Ministry.

     

    The judge, who listed the matter to come up in the last week of July, gave the directive after hearing Saikrishna Rajagopal who was arguing on behalf of MSM.

     

    The sports arm of MSM, Sony Six is the official broadcaster of the football extravaganza, while its digital platform LIVSports.in has the exclusive rights to live stream the event.
     
    The network had moved the court after it found out that several unauthorised websites were streaming the World Cup matches illegally.

     

    MSM had said that it has the official rights to telecast matches in six channels in the Indian sub-continent, including Sony Six and offers live streaming on Sony Liv and Liv Sports (for mobile).

     

    The court order was revised on 1 July and the list of sites was modified after a list was submitted again by MSM. The High Court had also directed that the copy of the order must be sent to DoT and DIT, so that the Internet Service Providers can block the websites.

  • Taste of India available at Sony’s ‘Cafe Rio’

    Taste of India available at Sony’s ‘Cafe Rio’

    MUMBAI: It was almost 65 years ago that a revolution started from a small village in Gujarat, and since then Amul has been a part and parcel of our lives, everyday.

     

    The company, which saw Rs 18,150 crore turnover last year, has become a part of our lives like its products. From just sarcastic hoardings on topical issues, Amul has now ventured into the television screens through its limited advertisements, but what has caught more attention is its association with various sporting events.

     

    The year 2011 saw the Anand-based Gujarat Cooperative Milk Marketing Federation (GCMMF) sponsoring the cricket team of Netherlands in the ICC Cricket World Cup and Switzerland-headquartered Sauber F1 team at the inaugural Indian Grand Prix. It took a step further when it decided to sponsor the Indian contingent at the London 2012 Olympic Games.

     

    And now with the football fever gripping the entire world, the ‘Taste of India’ can be seen on our screens every day before the game begins. Amul is the main sponsors of the shows – Cafe Rio and Football Extraa – on Sony Six.

     

    “Our sponsorship of Cafe Rio and Football Extraa was a good option as it gave an opportunity to cover the entire event very comprehensively right from pre-match discussion to post-match wrap up during the breakfast show next day,” says the company’s MD RS Sodhi.

     

    When asked why this sudden interest in sports, he says, “Milk is nature’s original energy drink and plays a pivotal role in building the physical and mental strength of the sportsmen. Nutritious dairy diet comprising milk, cheese, yogurt etc. is an important part in the diets of athletes around the world. India is the largest producer of milk in the world and Amul is not only India’s but Asia’s largest milk brand.  This association with sports and activities around it will help us in engaging with the youth so that they can enjoy a healthy life and strive to become more competitive in their endeavours.”

     

    It also believes that sporting events are now getting increasingly popular amongst all age groups, both men and women and hence, live sporting events provide a good opportunity for the brand. So much so, that it has become an integral part of its media plans. “We do not treat this as an additional spend,” points out Sodhi.

     

    The cherry-picking begins well in advance since the schedule of most of the sporting events is available much in advance. So far, it has associated itself with events like F1, Olympics, IPL, EPL and now the 2014 FIFA World Cup. Many more such associations with other events is on cards.

     

    The brand’s marketing strategy has changed as well. The girl in the polka-dot frock is inseparable from the brand’s identity, but through its recently launched digital campaign ‘Har ghar Amul ghar’, because it wanted a longer format that went beyond 40 seconds followed by a humorous campaign featuring a person with a milk moustache who ‘Eats Milk with Every Meal’, it has (finally) moved on with time.

     

    The audience plays the key role when it comes to media selection. “If a large number of our youth are on social media, we cannot ignore it. We have a very high traction on social media – be it Facebook or Twitter. Our topicals are first released on social media, then on hoardings, TV and print. The topicals are published in 35 newspapers every Wednesday with a print run of over 35 million copies,” informs Sodhi.

     

    At the recently concluded World Dairy Innovation Awards 2014 during the eight Global Dairy Congress, Amul bagged the ‘Best Marketing Campaign’ award for the ‘Eat Milk with Every Meal’ campaign. The full-page format across leading dailies like the Times of India, Hindustan Times, The Hindu, The Telegraph, Deccan Chronicle etc. highlighted the importance of milk and dairy products in every one’s diet. “We are happy that our efforts have got recognised at the global level,” says Sodhi humbly.

     

    FY14 was extremely good for Amul and with its expansion plans the brand is optimistic about 2015 as well. “Amul has been growing at a CAGR of 22 per cent since last five years. Our last year’s growth was 32 per cent. And we plan to grow by 20-25 per cent this year too,” concludes Sodhi.

  • Tata Sky demos 4K TV with FIFA World Cup quarter-final match

    Tata Sky demos 4K TV with FIFA World Cup quarter-final match

    MUMBAI: The era of India being a country that lags behind the more developed nations is gone. Indian  DTH operators in the country are waking up, ancticipating  future desires of Indian TV viewers. Which is why one of the oldest and largest DTH operators Tata Sky, is keeping itself and its subscribers up to date with the  introduction of its 4k Ultra HD service.

     

    The first quarter of 2015 will see Tata Sky roll out its set top boxes (STBs) for its 4k Ultra HD service. The STBs are being made by Technicolor and are based on the high efficiency video coding (HEVC) format that 4k uses the world over. However, prices of the STB are not yet known as the DTH operator wants to reveal it closer to the commercial launch date.

     

    At a demonstration event in Mumbai, Tata Sky along with Sony Six unveiled the 4k UHD service with a live uninterrupted broadcast of the France versus Germany FIFA World Cup 2014 quarter final. The FIFA 4k signal rights had been bought by Sony Six while the cost of acquisition and transmission was split 50:50 by the broadcaster and the operator. The telecast took place live via satellite transmission.  

     

    Indiantelevision.com readers will note that Videocon d2h had previewed its 4K service on 3 July 2014 too, a day before Tata Sky..

     

    Even though most industry professionals  claim that it is too early to launch 4k Ultra HD in India, Tata Sky chief commercial officer Vikram Mehra feels otherwise. “When we launched HD in 2010, people doubted us saying it won’t work. As you keep enhancing TV experience, the viewer will appreciate it. So, Ultra HD is our endeavour in that area. A technology becomes popular when mainline pay-TV adopts it.”

     

    Mehra feels that movies and sports will be the initial drivers for 4k technology and talks with broadcasters have already commenced. In three to four years, he expects it to be the way of life for most Indian TV viewers. Even though currently there is a lack of 4K content, he feels that it isn’t too far away. “We will make a product that makes sense to the customer. Customers will not buy STBs to adorn their homes. They will buy it for content,” he says.

     

    Sony Six business head Prasana Krishnan feels that more sporting events should be produced in 4K soon, probably in the next year or so. “4K is the future of broadcasting, specially sports. We saw technology move from SD to HD and now HD has become standard. 4K is next,” he says. Krishnan is aware that a full-fledged 4K channel can’t be expected very soon. Big sporting events will have 4K production on crucial days such as the finals, while the run up matches will be in HD and SD.

     

    The 4K screening of the FIFA World Cup 2014 quarter finals that took place in Mumbai yesterday, 4 July saw the Sony Six logo being superimposed on the FIFA feed on an 84 inch Sony television set that is soon to be launched in India and across the world. 4K screens give four times the clarity as compared to an HD feed.

     

    Mehra  was not willing to venture any guesstimates about how much uptake the Tata Sky 4K service will have when it launches next year as he feels making futuristic statements is of no use. However, the fact that the DTH operator is confident about its prospects is clear from the contract that it has signed with Technicolor, according to which deliveries of 4K set top boxes in “volume” are expected to commence in early 2015.

     

    Adds Mehra: “We started active service in 2007 and today we have 2.9million people paying Rs 45 each for them. Close to 65 per cent of our STBs sold today are HD. This from our total subscriber base of 13.5 million.” It is pertinent to note that Tata Sky, since late last year, has stopped buying any more SD boxes.

  • FIFA World Cup draws female fans to Sony Aath

    FIFA World Cup draws female fans to Sony Aath

    MUMBAI: The 2014 FIFA World Cup has gripped the nation, and if one thought it was only a man’s game, the TAM TV ratings for FIFA World Cup on Sony Aath will prove them wrong.

     

    As per the week 26 of TAM TV ratings, Sony Aath from the Multi Screen Media stable has seen a rise in the female viewership in the 15 plus age group. The channel saw a four per cent hike, from the 146 TVTs that ESPN Star Sports (the then official broadcaster of FIFA) received during the FIFA World Cup 2010 telecast to 152 TVTs it has got in the current season.   

     

    In the first week of the telecast of FIFA World Cup, Sony Six had an all India reach of 12,469,000 while Sony Aath’s reach was 3,114,000. Combined, the two channels had a total reach of 14,792,000 in the CS 4+ years group.

     

    In the West Bengal market, while Sony Six recorded a reach of 3,056,000, Sony Aath’s reach was 3,043,000. In the second week of FIFA World Cup, Sony Aath’s reach increased to 5,589,000 in the West Bengal market. Within Kolkata, the reach of Sony Aath was 2,561,000 for the first week while in the second week it rose to 4,427,000.

     

    Amongst male in CS 15+ age group, Sony Aath recorded 173 TVTs in the West Bengal market in week one, which dropped to 154 TVTs in the second week. For Sony Six, the all India ratings in the same category was 613 TVTs in the first week, which saw a huge drop in the second week, as it recorded 453 TVTs.

     

    As of the current ratings, Sony Six (all India) has recorded 483 TVTs and Sony Aath has garnered 161 TVTs, combined the two have scored 644 TVTs.  

     

    Telecasting most of the matches at prime time has definitely paid off since the Germany versus Portugal match on 16 June telecasted at 9:30 pm
    received 1,514 TVTs on Sony Six and 393 TVT’s on Sony Aath. Combined the two have garnered 1,907 TVTs. This is the highest rated match so far.