Tag: Sony SAB

  • New series on Sony Sab on how one innocuous lie can lead to trouble

    MUMBAI: A new series on Sony Sab. Sajjan Re Phir Jhooth Mat Bolo is a story of how an innocuous lie leads to a mountain of lies as the protagonist cannot risk telling the truth for the fear of losing his love.

    In keeping with its agenda, this series on the channel is also a jaunt loaded with love, lies and laughter, and will premiere tomorrow to be telecast every Monday to Friday at 9 pm.

    Channel Sab and Max cluster of channels Sr. EVP & head Neeraj Vyas said, “With Sajjan Re Phir Jhooth Mat Bolo, we are presenting a fresh take on situational comedy arising simply due to the vice of ‘lying’. The show reveals how the protagonist and other characters get hilariously entangled in a web of lies in an effort to help the son impress his lady love. The erstwhile series, Sajjan Re Jhooth Mat Bolo, resonated really well with our audience and we hope they love the new version even more.”

    History sometimes repeats itself in this case, Just like his father; Jaiveer, played by Hussain Kuwajerwala and his family who are one of the wealthiest families of South Mumbai falls in love with a simple woman Jaya played by Parvati Vaze, who belongs to a middle class family. Jaiveer has always been so impressed by his father’s style of wooing and proposing to his mother that he wants to do the same for his ladylove by not revealing his wealth, status and family heritage. So he lies to her about being poor and that he works hard by doing odd jobs each day to make ends meet. Jaya is impressed by his personality and determination, but Jaiveer’s grand plan takes a hit when Jaya tells him how she and her family detest the rich and how her father Lalitrao Lonkhande played by Sharad Ponkshe believes in an ideology that one should only earn what one requires to survive and the rest is spent to help the poor and needy.

    Optimystix entertainment chairman and MD Vipul D Shah said, “As a producer, I am constantly supporting original storylines that make a mark on the audiences. Comedy is the purest form of emotions and I am happy to present a show like Sajjan Re Phir Jhooth Mat Bolo. This show is a beautiful extension of our previous successful show Sajjan re Jhooth Mat Bolo. We are very happy to bring the Season 2 of Sajjan Re franchise and to further strengthen our relationship with Sony SAB The cast of the show are known for their power packed performance and I am sure the viewers will love every bit of the show as much as we enjoyed making it.”

    Others in the cast are Tiku Talsania, Monica Murthy, Urmila Tiwari, Rakhi Vijan and Gaurav Dubey.

  • Zee Anmol climbs & Colors drops two levels each

    MUMBAI: Star Plus retained leadership of Hindi GEC and Hindi GEC Urban markets whereas Sony Pal witnessed a slight fall but remained the leader in Hindi rural market. On the other hand, in Hindi GEC (U+R), Zee Anmol climbed two slots to fourth position as Colors dropped two slots to the fifth spot, according to BARC India data of week 19.

    HINDI GEC

    Star Plus, witnessing a fall in ratings, continued to lead the Hindi GEC genre with 624187 Impressions (000s) sum as compared to 632254 Impressions (000s) sum last week.

    followed by Sony Pal on the second spot with a slight decrease on the ratings and recorded 577776 Impressions (000s) sum against 591324 Impressions (000s) sum last week. Zee TV climbed a spot to the third place with a hike in ratings from 488762 Impressions (000s) sum to 491514 Impressions (000s) sum.

    Zee Anmol climbed two spots to the fourth position with 483157 Impressions (000s) sum, and Colors with a two-slot fall came to the fifth position with 482364 Impressions (000s) sum as compared to 529715 Impressions (000s) sum.

    Rishtey dropped a slot to the sixth position with 465658 Impressions (000s) sum followed by Sony SAB, Star Utsav and Life OK at the seventh, eighth and ninth spots with 425575 Impressions (000s) sum, 404401 Impressions (000s) sum and 366100 Impressions (000s) sum, respectively.

    Sony Entertainment Television sits on the tenth position with 342288 Impressions (000s) sum.

    Hindi GEC Rural

    Sony Pal continued to remain at the top position with 431835 Impressions (000s) sum followed by Zee Anmol with 384915 which climbed a slot to the second position with 384915 Impressions (000s) sum. Rishtey and Star Utsav stood at third and forth position with 348176 Impressions (000s) sum and 294256 Impressions (000s) sum, respectively.

    Zee TV came at the fifth position with 204640 Impressions (000s) sum. Star Plus, Sony Sab and Colors grabbed the sixth, seventh and eighth spots with 202047 Impressions (000s) sum, 162257 Impressions (000s) sum and 159084 Impressions (000s) sum, respectively.

    Big Magic and Life OK emerged at the ninth and tenth positions with 142504 Impressions (000s) sum and 142394 Impressions (000s) sum, respectively.

    Hindi GEC Urban

    Star Plus led the chart with 422139 Impressions (000s) sum followed by Colors on the second position with 323279 Impressions (000s) sum.

    Zee TV registered its third slot with 286873 Impressions (000s) sum and Sony Sab  bagged the fourth spot with 263317 Impressions (000s) sum. Sony Entertainment Television maintained its fifth slot with 235547 Impressions (000s) sum.

    Life OK and Sony Pal stood on the sixth and seventh spot with 223705 Impressions (000) sum and145941 Impressions (000) sum, respectively.

    &TV and Rishtey interchanged their positions now at eighth and ninth positions with 118770 Impressions (000s) sum and 117481 Impressions (000s) sum, respectively.

    Star Utsav came tenth with 110145 Impressions (000s) sum.

  • Sony Sab upgrades in two genres, SET drops out of Top 10

    MUMBAI: Although leaders maintained their respective leads in all the genres, Sony Entertainment dropped out of the Top 10 list of Hindi GEC rural, and was replaced by Life OK in BARC week 15.

    Sony Sab jumped from the ninth to the seventh position in GEC (U+ R) whereas it climbed from fifth to third position in GEC (Urban) while Rishtey upgraded itself by two levels from the ninth position, according to the all-India ratings. In GEC (rural), Star Utsav replaced Zee Anmol on the third position.

    Hindi GEC

    Star Plus continued to maintain its leadership in the space and grabbed the first spot with 678258 Impressions (000s) followed by Sony Pal on the second slot with 599008 Impressions (000s) and Colors on third with  590632 Impressions (000s).

    Rishtey grabbed the fourth spot with 530127 Impressions (000s). Zee TV stood at number five in week 15 with 511986 Impressions (000s) and Star Utsav bagged the sixth spot with 446036 Impressions (000s).  Sab TV, Zee Anmol and Sony Entertainment Television garnered seventh, eighth and ninth spots with 434006 Impressions (000s), 426141 Impressions (000s) and 390474 Impressions (000s), respectively.

    Life OK registered 347207 Impressions (000s) on the tenth spot.

    Hindi GEC Rural

    In week 15, Sony Pal pocketed the first position with 464588 Impressions (000s) followed by Rishtey on the second slot with 395211 Impressions (000s) and Star Utsav stood at number three with 334630 Impressions (000s).

    Zee Anmol stood on number four with 326174 Impressions (000s) and Zee TV bagged the fifth position with 226920 Impressions (000s). Star Plus  and Colors  grabbed sixth and seventh spot with 221702 Impressions (000s) and 196819 Impressions (000s), respectively.

    Big Magic, Sab TV and Life OK collected 158304 Impressions (000s), 145307 Impressions (000s) and 130514 Impressions (000s), respectively on eight, ninth and tenth position. Sony Entertainment Television exited the Top 10 list of Hindi GEC Rural.

    Hindi GEC Urban

    Star Plus led the chart with 456555 Impressions (000s) followed by Colors on the second position with 393812 Impressions (000s).

    In week 15, Sab TV managed to grab the third slot with 288698 Impressions (000s) and pushed Zee TV on number four. The channel registered  285065 Impressions (000s). Sony Entertainment Television maintained its fifth slot with 268781 Impressions (000s).

    Life OK stood on number six with 216693 Impressions (000s) whereas Rishtey, Sony Pal and &TV bagged seventh, eighth and ninth slot with 134915 Impressions (000s), 134419 Impressions (000s) and 120696 Impressions (000s) respectively.

    Star Utsav grabbed the tenth spot  with 111405 Impressions (000s).

  • How Hindi GEC channels fared in first quarter of 2017

    BENGALURU: The Hindi general entertainment (GE or GEC) space has always been fascinating – be it from the viewers or networks or advertisers point of view. Major networks such as Star India, Viacom 18 (or Network 18), the Subhash Chandra headed Zee Entertainment Enterprises Limited (Zeel) or Sony Pictures Networks India Private Limited (SPN) have launched multiple channels in standard as well as high definition (HD) format.

    How have the channels performed during the first 13 weeks (Saturday 30 December 2016 to Friday 31 March 2017)? This paper, based on Broadcast Audience Research Council of India (BARC) data, attempts to throw some light the most watched Hindi GE channels during the first quarter of 2017. It is based on statistical analysis of Broadcast Audience Research Council of India (BARC) data from the following markets: HSM(U+R), HSM (Rural), HSM (Urban): NCCSAll : 2+ Individuals for weeks 1 to 13 of 2016 (Saturday, 30 December 2017 to Friday, 31 March 2017, HSM means Hindi Speaking Market).

    This paper must be read with a caveat: It deals only with the players present in BARC’s top 10 lists of channels per week. The sums/percentages of other genres/players’/channels of other players as well other channels of players in this paper ratings or Impressions (000s) Sums other than those indicated in BARC’s top 10 lists of channels have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher. Further, Combined Total or Weekly Impressions (CWI) mentioned in this paper means the sum of all the Impressions (000s) Sums for all the weeks under consideration of a network and/or channel and/or programme/s.

    So how did the Hindi GEC channels fare?

    While the overall networks’ primary channels – Star Plus, Colors, and Zee TV in that order were the three most watched channels in the Hindi GEC genre during the first quarter of 2017, the numbers for the Hindi GEC (Rural) during the same period tell a completely different story. The networks’ second or third channels ruled the Hindi GEC (Rural) roost. Rishtey, Sony Pal, Zee Anmol, Star Utsav were ahead of their older siblings in the Hindi GEC (Rural) markets during the first 13 weeks of 2017. Reliance Broadcast Network’s (RBNL) Big Magic also found a place in the top 10 most watched channels list for 10 of the 13 weeks of 2017 in the Hindi GEC (Rural) markets.

    The Hindi GEC (Urban) market was similar to the overall Hindi GEC market, except that the three most watched channels in this market were Star Plus, Colors and Sony Entertainment Television with Zee TV at fourth spot.

    Hindi GEC and Hindi GEC (Rural) audiences preferred the shortened versions of cricket on DD National more than the Hindi GEC (Urban) market during primetime, more specifically some One day internationals and some T20 matches between India and England, if one were to go by BARC’s top 5 most watched programmes list across the three markets (NCCSAll : Prime Time (1800 – 2330 hrs) : 2+ Individuals). Though DD National figured in the top 10 most watched channels list of all the three markets at different frequencies during the period under consideration, during primetime, its cricket programmes featured in the five top programmes list  for five and six weeks in the Hindi GEC and the Hindi GEC (Rural) markets respectively, but not in the Hindi GEC (Urban) market.

    Hindi GEC

    Eleven channels appeared in the top 10 channels weekly list during the first thirteen weeks of 2017. The overall Hindi GEC space was dominated by Star India’s Star Plus during the first thireen weeks of 2017. The Combined Weekly Impressions for the channel were 1,91,85,359 (000s) Sums during the period under consideration. Network 18’s Colors with CWI of 82,58,798 (000s) Sums was second followed by Zeel’s Zee TV with CWI of 61,91,072 (000s) Sums. Network 18’s Rishtey with CWI of 61,25,507 (000s) Sums and SPN’s Sony Pal with CWI of 57,35,709 (000s) Sums were at fourth and fifth place respectively.

    Please refer to the figure below for other data:

    public://11111111111111111111.jpg

    In terms of frequency of ranks in a week, it was again Star Plus that was ranked 1 for nine weeks out of the 13, followed by Colors which was ranked 1 in three of the 13 weeks. Sony Pal was ranked 1 in one week (week 13) during the 13 weeks under consideration.

    Please refer to the Rank table below:

    public://222222222222222222222222_0.jpg

    Hindi GEC (Rural)
    In the Hindi GEC Rural space, twelve channels appeared in the top 10 channels weekly list during the first thirteen weeks of 2017. Network 18’s Rishtey was the most watched channel in weeks 1 to 13 of 2017 with CWI of 45,99,618 (000s) Sums.SPN’s Sony Pal was next with 43,55,224 (000s) Sums followed by Zeel’s Zee Anmol with 42,19,032 (000s) Impressions at third place.

    Please refer to the list below.

    public://333333333333333333_0.jpg

    Rishtey was ranked 1 as the most watched channel in seven of the first 13 weeks of 2017 in the Hindi GEC (Rural) genre. Sony Pal was next – it was ranked 1 for five weeks during the same period, followed by Star India’s Star Utsav which was ranked 1 for one week during the first 13 weeks of 2017. Zee Anmol was next – it was ranked 2 for 7 weeks, followed by DD National which was ranked 3 for one week of 2017.

    Please refer to the list below.

    public://444444444444444444444.jpg

    Hindi GEC (Urban)
    Twelve channels appeared in the top 10 channels Hindi GEC (Urban) list during weeks 1 to 13 of 2017. Like the Hindi GEC genre, Hindi GEC (Urban) audiences preferred Star India’s Star Plus the most during this period. The channel had CWI of 61,17,130 (000s) Sums. Colors was the second most watched channel in the Hindi GEC (Urban) market with a CWI of 56,12,131 (000s) Sums followed by SPN’s Sony Entertainment Television with a CWI of 38,15,488 (000s) Sums. Zee TV was the fourth most watched channel in the Hindi GEC (Urban) market with CWI of  35,69,444 (000s) Sums.

    Please refer to the chart below for the list of most watched channels in the Hindi GEC (Urban) genre during the first quarter of 2017.

    public://555555555555555555.jpg

    Star Plus was ranked first as the most watched channel in the Hindi GEC (Urban) space for 11 of the first thirteen weeks of 2017. Colors was ranked 1 for two of the first thirteen weeks in the same space, followed by Sony Entertainment Television which was ranked third for 10 of the first 13 weeks of 2017. Zee TV was next, with a frequency of three for rank 3 during the same period.

    Please refer to the list below:

    public://66666666666666666.jpg

  • Bobbles DTH/OTT offers top Indian TV channels in Europe

    Bobbles DTH/OTT offers top Indian TV channels in Europe

    MUMBAI: Bobbles.tv, the German provider of pay-TV packages for expats in Europe, has launched an entertainment platform for Indian viewers. The platform currently offers 16 TV channels from both, Hindi and English languages.

    It includes Bollywood blockbuster channels B4U Movies, B4U Music, Star Gold, Sony Max, Zoom as well as news channels NDTV India, NDTV 24×7, Times Now and Aaj Tak. Colors, Star Plus, NDTV Good Times, NDTV Spice, Sony Entertainment Television (SET), Sony Sab, Life Ok and Rishtey Europe will deliver general entertainment, comedy, drama, lifestyle, reality TV and made-for-TV movies.

    Bubbles Media CEO Arnold C. Kulbatzki is very optimistic with this offering. He said that as many as 1.5 million Indian people living in mainland Europe now have a convenient way to receive their favourite TV shows from home, via satellite or OTT, live or on catch-up.

    Launched in August 2016, bobbles.tv distributes channels from around the globe, aiming to reach a potential audience of around 14 million people originating from Asia, Latin America and Africa, but currently living and working in Europe.

    In addition to its new offering for Indian viewers, bobbles.tv also delivers programming to Chinese, Indonesian and Vietnamese expat communities, with further language packages to follow.

    The DTH platform is available in Europe via Astra. Supported by MX1, the technical services subsidiary of Astra satellite operator SES, it also offers an OTT service for online viewing through connected TV sets or mobile devices.

  • Sony SAB launches ‘Drive Gupp Chupp’ campaign

    Sony SAB launches ‘Drive Gupp Chupp’ campaign

    MUMBAI: Sony SAB launches ‘Drive Gupp Chupp’, a no-honking awareness campaign. The campaign is launched to spread awareness about nuisance of unnecessary honking and to curb noise pollution due to the same in the city. The upcoming new silent comedy show, Gupp Chupp is the base behind the launch of this campaign.

    Drive Gupp Chupp campaign will hit the city starting 4th Aug and will run for two weeks. There will be intensive communication through various types of message boards on ‘no honking’ at crucial traffic prone areas. The channel has also put out interesting witty hoardings at major junctions and also across the city urging motorists to drive safely without honking. SAB is the only channel in the television industry to offer silent comedies, with the launch of ‘Drive Gupp Chupp’, it also becomes the only channel to launch a campaign on ‘No Honking’.

    The initiative will also have an intensive 360 degree marketing campaign to promote ‘Drive Gupp Chupp’ in Mumbai. With interesting print and radio ads urging people to honk less to innovative outdoor mediums communicating the message, the channel has gone all out to make Drive Gupp Chupp a success.

    Sab TV senior EVP and business head Anooj Kapoor said, “We are all well aware of the excessive honking and the cacophony that it leads to on Mumbai roads. At SAB, we have always supported and stood for such social initiatives in the past too. We hope to contribute towards the campaign and make a difference with our Drive Gupp Chupp initiative.”

  • Sony SAB launches ‘Drive Gupp Chupp’ campaign

    Sony SAB launches ‘Drive Gupp Chupp’ campaign

    MUMBAI: Sony SAB launches ‘Drive Gupp Chupp’, a no-honking awareness campaign. The campaign is launched to spread awareness about nuisance of unnecessary honking and to curb noise pollution due to the same in the city. The upcoming new silent comedy show, Gupp Chupp is the base behind the launch of this campaign.

    Drive Gupp Chupp campaign will hit the city starting 4th Aug and will run for two weeks. There will be intensive communication through various types of message boards on ‘no honking’ at crucial traffic prone areas. The channel has also put out interesting witty hoardings at major junctions and also across the city urging motorists to drive safely without honking. SAB is the only channel in the television industry to offer silent comedies, with the launch of ‘Drive Gupp Chupp’, it also becomes the only channel to launch a campaign on ‘No Honking’.

    The initiative will also have an intensive 360 degree marketing campaign to promote ‘Drive Gupp Chupp’ in Mumbai. With interesting print and radio ads urging people to honk less to innovative outdoor mediums communicating the message, the channel has gone all out to make Drive Gupp Chupp a success.

    Sab TV senior EVP and business head Anooj Kapoor said, “We are all well aware of the excessive honking and the cacophony that it leads to on Mumbai roads. At SAB, we have always supported and stood for such social initiatives in the past too. We hope to contribute towards the campaign and make a difference with our Drive Gupp Chupp initiative.”

  • Sony SAB forms alliance with Twitter to create Twitter BOT for promoting its new show

    Sony SAB forms alliance with Twitter to create Twitter BOT for promoting its new show

    MUMBAI: Sony SAB in partnership with Twitter has launched a very innovative and first of its kind social initiative on Twitter for its new show Y.A.R.O K Tashan. A first in the entertainment industry in India, SAB in collaboration with Twitter has created a unique Twitter BOT representing the Humanoid – Y.A.R.O, a lead character in its new show. The BOT replicates the characteristics of Y.A.R.O by answering all kind of question thrown at it. The show which centres on the protagonist Y.A.R.O, a humanoid, focuses on the relationship with friends and family, importance of love and humanity. In line with the new age concept of the show, the channel has also implemented this idea for its online and on ground marketing promotions.

    This uniqueinitiative is such that anyone on Twitter can tweet any question on their mind with hashtag#SABKaYaroand they will get a response to the question in just a second. One can ask any generic question they like and they will get a response from Y.A.R.O through the SAB almost instantly. The netizens can experience the brilliance of the technology and intelligence that Y.A.R.O embodies. Try it to believe it!

    SAB TV senior EVP and business head Anooj Kapoor said, “The partnership with Twitter is intended to provide our potential viewers a holistic experience of extraordinary powers of Y.A.R.O. The initiative makes it convenient for people to access Twitter and comprehend the genius of Y.A.R.O”

    Twitter India head of TV partnership Viral Jani said, “Twitter is live, public and conversational and we encourage our partners to use our platform in an innovative manner and to its full potential. This initiative is a great example of bringing alive a character on Twitter as an auto-response bot, and amplifying it to audiences by showcasing Tweets on a billboard in real time”

    #SABKaYaro set the Twitter on fire was when thousands of Twitteratis engaged with #SABKaYaro by throwing diverse questions ranging from scientific questions on atmosphere and the planet to funny questions like ‘Will you have coffee with me?’.

    The initiative is displayed live on few high-traffic vantage outdoor sits in Mumbai. Wherein, if you are around the vicinity and happen to ask a question on Twitter with #SABKaYaro, your tweet and the response will also be displayed on the outdoor medium.

    With a show so fresh and promotion so novel, Y.A.R.O Ka Tashan sure promises to be a package full of entertainment!

  • Sony SAB forms alliance with Twitter to create Twitter BOT for promoting its new show

    Sony SAB forms alliance with Twitter to create Twitter BOT for promoting its new show

    MUMBAI: Sony SAB in partnership with Twitter has launched a very innovative and first of its kind social initiative on Twitter for its new show Y.A.R.O K Tashan. A first in the entertainment industry in India, SAB in collaboration with Twitter has created a unique Twitter BOT representing the Humanoid – Y.A.R.O, a lead character in its new show. The BOT replicates the characteristics of Y.A.R.O by answering all kind of question thrown at it. The show which centres on the protagonist Y.A.R.O, a humanoid, focuses on the relationship with friends and family, importance of love and humanity. In line with the new age concept of the show, the channel has also implemented this idea for its online and on ground marketing promotions.

    This uniqueinitiative is such that anyone on Twitter can tweet any question on their mind with hashtag#SABKaYaroand they will get a response to the question in just a second. One can ask any generic question they like and they will get a response from Y.A.R.O through the SAB almost instantly. The netizens can experience the brilliance of the technology and intelligence that Y.A.R.O embodies. Try it to believe it!

    SAB TV senior EVP and business head Anooj Kapoor said, “The partnership with Twitter is intended to provide our potential viewers a holistic experience of extraordinary powers of Y.A.R.O. The initiative makes it convenient for people to access Twitter and comprehend the genius of Y.A.R.O”

    Twitter India head of TV partnership Viral Jani said, “Twitter is live, public and conversational and we encourage our partners to use our platform in an innovative manner and to its full potential. This initiative is a great example of bringing alive a character on Twitter as an auto-response bot, and amplifying it to audiences by showcasing Tweets on a billboard in real time”

    #SABKaYaro set the Twitter on fire was when thousands of Twitteratis engaged with #SABKaYaro by throwing diverse questions ranging from scientific questions on atmosphere and the planet to funny questions like ‘Will you have coffee with me?’.

    The initiative is displayed live on few high-traffic vantage outdoor sits in Mumbai. Wherein, if you are around the vicinity and happen to ask a question on Twitter with #SABKaYaro, your tweet and the response will also be displayed on the outdoor medium.

    With a show so fresh and promotion so novel, Y.A.R.O Ka Tashan sure promises to be a package full of entertainment!

  • Sony SAB heralds its new show, ‘Khidki’ in an innovative way

    Sony SAB heralds its new show, ‘Khidki’ in an innovative way

    MUMBAI: Sony SAB has undertaken an innovative and unique approach in promoting one of its new shows –‘Khidki’. What defines the new mini-series is that ‘real’ life funny stories sourced from audiences from all parts of Indiawill be dramatized, developed and adapted for the small screen. With the intention of crowd sourcing such genuineand cherished stories from viewers, thec hannel has embarked on a phase-wise campaign to create awareness about the show and invite entries.

    ‘Khidki’s ongoing publicity campaign has met with considerable success generating a total of 12,345 (twelve thousand and three hundred forty-five stories), thus far! The first phase of this campaign was devised to actively scout for comic content from consumers. From partnering with the micro-blogging site – Twitter to run a contest titled ‘#Tweetyourfunnystory’, to a live Q&A session with the producers of the show JD Majethia and Umesh Shukla onTwitter’s video-streaming app Periscope, the channel has pulled out all stops in ensuring that it stokes excitement amongst consumers in sharing some of their funniest stories. Sticking to its promise of presenting viewers ‘interesting, real life stories from every corner of India’, SAB has conducted an activation program in long-distance trains like Rajdhani, Shatabadi and Garib Rath. In addition, SAB has also run multiple promos on its home channel encouraging consumers to upload their funny stories on the microsite.

    From ushering the need for people to share some of their heartfelt stories in the first phase of the campaign, SAB has now decided to add momentum to its campaign movement by undertaking initiatives to drive tune-ins for the show in the second phase. Leaving no stone unturned in creating a buzz about the new show, the channel has embarked on a 9-series illustration-based print advertising campaign, each depicting the kind of story that will be featured in Khidki. The 9-insert campaign is being released across 23 national and regional publications. Further, illustration based outdoor hoardings will be put up across 10 towns. A radio jingle sung by Actor Raghubeer Yadav will be played across Hindi speaking market (HSM) stations and local trains.

    True to its personality of successfully connecting, entertaining and engaging with viewers, SAB has decided tolaunch ‘Khidki’ in a manner no different. For a show who’s USP is ‘real’ stories, the channel has decided to ride high on the ‘relatability’ aspect by getting its SAB Family Club members to unveil the show in different cities across India.

    ‘Khidki’s’cast will feature a set of recurring actors like Sarita Joshi, Rajeev Mehta and Lubna Salim to name a few who will portray different characters in different stories, along with narration by host JD Majethia, who is also the producer of the show. Each story will be weaved in episodes designed to last for minimum of three to eight episodes, depending on the length of each story.