ITV

Tag: Sony SAB

  • Amit Mistry and Ami Trivedi to essay the role of the very entertaining desais’ in ‘Saat Pheron Ki Hera Pherie’

    Amit Mistry and Ami Trivedi to essay the role of the very entertaining desais’ in ‘Saat Pheron Ki Hera Pherie’

    Sony SAB’s upcoming show Saat Pheron Ki Hera Pherie is a laugh-a-riot which uses  the diversity between two generations and their relationship with their wives to keep the audience entertained.  The show brings together for the first time on television two fine actors  Amit Mistry and Ami Trivedi. They will play a married couple who are always at loggerheads to ascertain their dominance in the relationship.  

    The versatile Amit Mistry plays the character of Parimal Desai who is in his mid-thirties and works as manager in a broking firm. He is so glued to his work that even his blood pressure rises and falls with the sensex! Parimal is a henpecked husband and never dares to contradict his wife. His wife, Rupal is quite spendthrift and Parimal has taken loans for everything possible for her. 

    Rupal, played by the talented Ami Trivedi, is married to the quintessential middle-class Parimal. She loves to control her husband and enjoys to show-off. A fickle minded person, she constantly changes her hobbies and businesses like her clothes. Even her close friends are not spared and she enjoys critiquing them. Rupal is a terrible cook but helpless Parimal does not have the courage to complain. Skilled at convincing people, she is extremely self-centred.

    Elaborating on his character, Amit Mistry said, “I am privileged to be working on a show with stalwarts like Shekharji. Comedy is my favorite genre and I am thoroughly enjoying playing this fresh role of Parimal Desai. I am quite confident that the audiences will identify with my amusing situations and have an entertaining time.”

     Ami Trivedi who is thrilled to be a part of the show said, “ I am happy coming back to Sony SAB after a long gap. The show is a fun story and a family show which everyone will enjoy watching together. My character Rupal is a no-mischief person and it is her attitude towards her husband  makes the show full of comic situations. “

  • Shekhar Suman and Swati Shah back on TV in Sony SAB’s new show ‘Saath Phero Ki Hera Pherie’

    Shekhar Suman and Swati Shah back on TV in Sony SAB’s new show ‘Saath Phero Ki Hera Pherie’

    High on the success of its last show, Sony SAB launches yet another hilarious offering!

    Presenting ‘Saath Phero Ki Hera Pherie ‘- is a hilarious story of two married couples and their journey to understand if there is anything called as an happy marriage. The show brings back television megastar Shekhar Suman as the male lead and playing his wife is popular actress Swati Shah.

    Bhupi Tandon played by veteran actor Shekhar Suman is a fifty year old man and has old-fashioned beliefs of a stereotyped Indian male. He is extremely chauvinistic, believes that the Man is the boss of the house and all wives should be dominated. In spite of this attitude, he is good hearted and cares for his family but fails to express his love. A travel agent by profession, Bhupi is a singer at heart. Though he is flamboyant Punjabi he believes in saving rather than spending.

    On the other hand, his wife Neetu Tandon played by the versatile Swati Shah is a doting wife and mother. She thinks ‘pati ke charano mein hi patni ka swarg hota hai’. An excellent cook, she enjoys cooking and sharing it with her neighbours and keeps very bizarre ‘vrats’ all days of the week. She represents the typical Indian housewife of the 80’s who believes that her pati is her Parameshwar.

    Speaking on this new beginning, Shekhar Suman said, “I am coming back to the genre of comedy after a long hiatus. However, I am very privileged to be working with such a great team and Sony SAB. I hope through Bhupi Tandon I can win the love and support of audiences all over India.”

    Commenting about her role, Swati Shah said, “Playing Neetu is a fantastic experience. She is a woman with ritualistic beliefs but her innocence will definitely make all women identify with her. It is a great honor for me to be working alongside Shekhar ji in the show.”

  • Zee Anmol leads urban and rural GECs chart

    Zee Anmol leads urban and rural GECs chart

    MUMBAI: Zee Anmol emerged as the leader in the Hindi GEC (U+R) according to Broadcast Audience Research Council (BARC) all India data for week 4 of 2018.

    Star Utsav climbed to second position from third in GEC urban markets this week as compared to the week 3. Moreover, Rishtey emerged as the new entrant, dethroning &TV this week in GEC rural markets as compared to the previous week.

    Hindi GEC (U+R)

    Zee Anmol has garnered the top slot this week with 720614 impressions (000s). Star Bharat retained its second position with 690782 impressions (000s).

    Sony Pal climbed to the third position with 596799 impressions (000s). Star Utsav gained fourth position with 563861 impressions (000s) from sixth position in the previous week.

    Colors dropped down from third to fifth position with 560540 impressions (000s). Zee TV stood at sixth position with 557950 impressions (000s). Star Plus, Rishtey, Sony Entertainment Television and Sony Sab retained their seventh, eighth, ninth and tenth positions with 444095 impressions (000s), 443551 impressions (000s), 434762 impressions (000s) and 380515 impressions (000s) respectively.

    Hindi Rural GEC

    Zee Anmol retained its first position with 555514 impressions (000s). Star Utsav and Sony Pal exchanged their positions to second and third with 407400 impressions (000s) and 407206 impressions (000s) respectively.

    Star Bharat and Rishtey also retained their fourth and fifth position with 353658 impressions (000s) and 319546 impressions (000s) respectively. Dangal TV stood at sixth position with 250940 impressions (000s). Zee TV shifted to seventh position with 229287 impressions (000s). Big Magic, Colors and Star Plus retained their eighth, ninth and tenth positions with 163035 impressions (000s), 152791 impressions (000s) and 133910 impressions (000s) .

    Hindi Urban GEC

    In urban GEC, Colors retained its leadership with 407749 impressions (000s) sum. Star Bharat and Zee TV swapped their second and third position with 337123 impressions (000s) and 328662 impressions (000s).

    Star Plus, Sony Entertainment Television, Sony SAB, Sony Pal, Zee Anmol, Star Utsav retained their fourth, fifth, sixth, seventh, eighth and ninth position with 310185 impressions (000s), 306897 impressions (000s), 287043 impressions (000s), 189592 impressions (000s), 165100 impressions (000s) and 156461 impressions (000s) respectively.

    Rishtey emerged as the new entrant at tenth place, dethroning &TV, with 124004 impressions (000s).

    Also Read:

    Star Bharat leads Hindi GEC (U+R) in BARC week 52

    Zee Anmol leads Hindi GEC (U+R) in BARC week 1 2018

  • Zee Anmol leads Hindi GEC (U+R) in BARC week 1 2018

    Zee Anmol leads Hindi GEC (U+R) in BARC week 1 2018

    MUMBAI: Zee Anmol is back as the leader in the Hindi GEC (U+R) market after a gap of one week, dethroning week 52 (2017) leader Star Bharat, in the first week of 2018, according to Broadcast Audience Research Council’s (BARC) all India data. Star Utsav dropped two slots to sixth position this week from the fourth position last week in Hindi GEC urban + rural markets.

    Star Plus jumped to the second slot this week from third slot last week whereas Zee TV slipped to third slot this week in Hindi GEC urban market. Moreover, &TV and Star Utsav exchanged their ninth and tenth positions in GEC urban markets this week as against the previous week. In the GEC rural markets, Star Plus and Colors swapped their ninth and tenth positions, according to week 1 of BARC India data analysis as compared to  week 52.

    Hindi GEC (U+R)

    Zee Anmol garnered the top position in the genre with 685344 Impressions (000s) sum followed by Star Bharat on second position with 678228 Impressions (000s) sum.

    Colors stood at the third positions with 598060 Impressions (000s) sum, whereas Zee TV climbed to the fourth position with 569854 Impressions (000s) sum. Sony Pal jumped to the fifth position with 557297 Impressions (000s) sum from sixth slot last week and Star Utsav fell to sixth position with 546867 Impressions (000s) sum.

    Star Plus, Rishtey, Sony Entertainment Television and Sony Sab have retained their seventh, eighth, ninth and tenth spots with 545437 Impressions (000s), 455178 Impressions (000s), 422853 Impressions (000s) and 379657 Impressions (000s) sum, respectively.

    Hindi Rural GEC

    Zee Anmol, Sony Utsav, Sony Pal, Star Bharat and Rishtey retained their first, second, third, fourth and fifth slots with 513567 Impressions (000s) sum, 396160 Impressions (000s) sum, 378521 Impressions (000s) sum, 346269 Impressions (000s) sum and 323827 Impressions (000s) sum, respectively.

    Dangal TV, Zee TV and Big Magic stood at their sixth, seventh and eight positions with 258281 Impressions (000s) sum, 219205 Impressions (000s) sum and 171606 Impressions (000s) sum, respectively.

    Star plus and Colors interchanged their ninth and tenth slots with 159556 Impressions (000s) sum and 158773 Impressions (000s) sum.

    Hindi Urban GEC

    In urban GEC, Colors retained its lead position with 439287 Impressions (000s) sum. Star Plus jumped up one slot to the second position with 385880 Impressions (000s) sum, whereas Zee TV slipped to third position with 350649 Impressions (000s) sum.

    Star Bharat, Sony Entertainment Television, Sony Sab, Sony Pal and Zee Anmol retained their fourth, fifth, sixth, seventh and eighth positions with 331958 Impressions (000s) sum, 297308 Impressions (000s) sum, 286626 Impressions (000s) sum, 178776 Impressions (000s) sum and 171776 Impressions (000s) sum, respectively.

    &TV and Star Utsav swapped their ninth and tenth positions with 155992 Impressions (000s) sum and 150707 Impressions (000s) sum, respectively.

    Also Read:

    Most watched Hindi GEC primetime programmes by urbanites in 2017

    Zee TV leads Hindi GEC (R+U) & urban market: BARC week 44

    Star Bharat leads Hindi GEC (U+R) in BARC week 52

  • BARC week 51: Zee Anmol leads Hindi (R+U) & rural market

    BARC week 51: Zee Anmol leads Hindi (R+U) & rural market

    MUMBAI: Zee Anmol dominated two markets this week – by dethroning Star Bharat in the Hindi GEC (U+R) market and continued ruling in rural markets – according to Broadcast Audience Research Council (BARC) all India data.

    Colors continued to rule the urban markets with a slight fall in the impressions. Star Utsav and &TV exchanged their ninth and tenth positions in GEC urban markets this week as compared to the previous week.

    Star Utsav and Sony Pal swapped their fifth and sixth positions as compared to week 50 in the Hindi GEC (U+R) market.

    Dangal TV jumped to sixth and Zee TV fell to seventh in Hindi GEC rural market this week.

    Hindi GEC (U+R)

    Zee Anmol has emerged as the leader in the genre with 692817 impressions (000s) followed by Star Bharat at second position with 692427 Impressions (000s).

    Colors and Zee TV stood at the third and fourth positions with 598691 and 584373 impressions (000s) sum, respectively.

    Star Utsav jumped to fifth position with 568254 impressions (000s) sum, while Sony Pal fell to sixth position with 542658 impressions (000s) sum.

    Star Plus, Rishtey, Sony Entertainment Television and Sony Sab have retained their seventh, eighth, ninth and tenth spots with 531495 impressions (000s), 467713 impressions (000s), 403512 impressions (000s) and 371595 impressions (000s) sum, respectively.

    Hindi Rural GEC

    Zee Anmol garnered the leading position with 520761 impressions (000s) sum. Sony Utsav and Sony Pal retained their second and third slots respectively with 417285 impressions (000s) sum and 367643 impressions (000s) sum respectively.

    Star Bharat and Rishtey stood at the fourth and fifth position with 359720 impressions (000s) and 340623 impressions (000s), respectively.

    Dangal TV and Zee TV interchanged their slots with Dangal TV at sixth place with 232190 impressions (000s) sum and Zee TV on seventh slot with 229254 impressions (000s) sum this week.

    Colors, Star plus and Big Magic also retained their eighth, ninth and tenth positions respectively with 161018 impressions (000s), 155558 impressions (000s) and 153796 impressions (000s) sum.

    Hindi Urban GEC

    In urban GEC, Colors, Star Plus, Zee TV, Star Bharat and Sony Entertainment Television retained their first, second, third, fourth and fifth positions with 437673 impressions (000s), 375937 impressions (000s), 355119 impressions (000s) and 332706 impressions (000s) sum and 292281 impressions (000s) sum, respectively.

    Sony Sab, Sony Pal and Zee Anmol also retained their sixth, seventh and eight positions with 278135 impressions (000s), 175014 impressions (000s) and 172055 impressions (000s) sum, respectively.

    Star Utsav and &TV swapped their ninth and tenth positions with 150969 impressions (000s) and 143501 impressions (000s) sum, respectively.

    Also read: 

    Zee TV leads Hindi GEC (R+U) & urban market: BARC week 44

    Most watched Hindi GEC primetime programmes by urbanites in 2017

    Colors tops urban market: BARC week 43

  • Chandramohan Mehra bids adieu to Sony Sab

    Chandramohan Mehra bids adieu to Sony Sab

    MUMBAI: Sony Sab and Sony Pal senior VP and head of marketing Chandramohan Mehra has quit.

    Mehra is serving his notice period and is slated to join a financial sector, confirmed indiantelevision.com sources.

    Mehra joined Sony in July 2014, and was looking after the development of the brand, show launches, consumer engagement and digital initiatives.

    He led several activities and brand campaigns including Digital Divides – SAB Unites, consumer engagement initiatives – ‘Fun-with-Family’ and others.

    Prior to joining SPN, Mehra was country head – emerging business at SBI Life, JV of BNP Paribas, a leading life insurer where he set up the online business vertical. He also led brand, marketing, cross sell vertical, PR and analytics at SBI Life. Before SBI Life, Mehra worked at Kotak Mahindra and FCB Ulka.

    Image result for chandramohan mehra linkedin

  • 15% of Sony Sab’s new show expense is for marketing: Vyas

    NEW DELHI: Around 15 per cent of the total budget of Sony Sab TV’s new show ‘Shankar Jai Kishan – 3-in-1’ will go into marketing on all platforms, according to SAB and MAX cluster of channels SVP and head Neeraj Vyas.

    Vyas told indiantelevision.com that it had been decided when re-branding the channel that it should continue to remain a niche channel for Indian comedy shows. He said Sab TV had lesser hours of original content than some other general entertainment channels primarily because it wanted to become a brand in the comedy space.

    He said that it was interesting that the World of Happiness Index had listed India at number 118 out of 150 countries and even nations like Pakistan were higher on the list. This made channels like Sab TV all the more relevant, he said.

    ‘Shankar Jai Kishan – 3-in-1’ is slated to be telecast from Monday to Friday from 8 August at 10.00 pm.

    The series is the fictional story about a paralyzed widow and her triplets, Shankar, Jai and Kishan. Their life takes bewildering turns when in an accident only Kishan survives, and je has to camouflage the truth by living three lives. How Kishan manages this triple role and juggles between each character is the real twist to the story.

    Set in Delhi, the story centers on Kishan, played by Kettan Singh, a real estate agent and a perfect ‘Jugaadu’ in its true sense; a typical Delhi boy who finds a solution to every situation. Kishan dotes on his mother, enacted by Asawari Joshi, who is wheelchair bound due to a stroke she got on hearing news of her husband’s sudden death. Kishan, who loses his brothers Shankar and Jai in an accident, decides to hide the truth from his mother on his friend Babbar’s (Hemant Pandey) advice and lives all the three lives to prevent his mother from yet another shock.

    Living the life of three is not easy! Shankar is a poised veterinary doctor who talks in fluent Hindi, whereas Jai is a rowdy police inspector. Each being a separate identity, Kishan juggles between the three lives. However, his life turns upside down when his mother emotionally blackmails him to marry and he ends up marrying three sisters, Twinkle, Dimple and Simple.

    The cast includes Kettan Singh, Hemant Pandey, Falak Naaz, Kirtida Mistry and Chitrashi Rawat who were all present and enacted a sequence from the serial.

    Vyas said this show has the right mix of comedy, mischief and drama. The hilarious situations that arise when the protagonist is seen juggling and managing three characters is worth watching. The concept is fresh and compelling; I hope the viewers love it too.

    Swastik Productions founder and creative director Siddharth Tewari said this was the first time on television that a series is made where the lead character enacts three completely different characters every day of his life just to keep his mother happy. Just like every action has an equal and opposite reaction, what ensues is a total laugh riot. We have had a lot of fun in creating it, and I am certain the viewers will enjoy every aspect of the series.

  • GEC: SET enters & Sab exits Top 10 as Star & Zee Anmol retain leadership

    MUMBAI: Sony Entertainment Television (SET) entered and Sony Sab dropped out of the Top 10 channels’ list in the Hindi general entertainment genre (rural) space, according to BARC India week 29’s all-India data. Star India retained its reign over Hindi GEC (Urban + Rural) as well as Urban segment whereas Zee Anmol retained its sway over the Hindi GEC (rural) segment.

    In the GEC (Urban) segment, Sony Sab jumped a slot this week from last week’s fourth position whereas Sony Entertainment slipped a slot to the fourth position. In the GEC (urban + rural), Rishtey slipped from last week’s third position to the fourth position this week whereas Zee Anmol climbed from the fourth level to the third position.

    Among the programmes in the Urban+Rural segment, Amul Sa Re Ga Ma Pa Little on Zee TV and Naagin 2 on Rishtey respectively emerged as the first and second top programmes with 11462 and 10508 Impressions sum.

    HINDI GEC

    Star Plus, with a hike in ratings, lead the Hindi GEC genre with 632153 Impressions (000s) sum as compared to 629109 Impressions (000s) sum followed by Zee TV on second spot and recorded 632048 Impressions (000s) sum against 623641 Impressions (000s) sum. Zee Anmol climbed a spot to the third place with a hike in ratings from 544669 Impressions (000s) sum to 612945 Impressions (000s) sum.

    Rishtey slipped a slot to the fourth position with 589493 Impressions (000s) sum and Sony Pal is on the fifth position with 573002 Impressions (000s) sum as compared to 528789 Impressions (000s) sum.

    Colors is on sixth position with 504216 Impressions (000s) sum followed by Sony Entertainment Television, Sony SAB, and Life Ok at seventh, eighth and ninth spots with 399377 Impressions (000s) sum, 389089 Impressions (000s) sum and 366170 Impressions (000s) sum respectively.
    Star Utsav sits on the tenth position with 281863 Impressions (000s) sum.

    Hindi GEC Rural

    Zee Anmol continued to remain at the top position with 480526 Impressions (000s) sum followed by Rishtey with 444059 Impressions (000s) sum at the second position. Sony Pal and Zee TV stood at the third and forth positions with 412847 Impressions (000s) sum and 251876 Impressions (000s) sum, respectively.

    Star Utsav is on the fifth position with 212020 Impressions (000s) sum. Star Plus, Big Magic and Colors grabbed the sixth, seventh and eighth spot with 197047 Impressions (000s) sum, 171172 Impressions (000s) sum and 158368 Impressions (000s) sum, respectively.

    Life OK and Sony Entertainment Television are at the ninth and tenth positions with 130848 Impressions (000s) sum and 110911 Impressions (000s) sum, respectively.

     

    Hindi GEC Urban

    Star Plus led the chart with 429222 Impressions (000s) sum followed by Zee TV with 369689 Impressions (000s) sum.

    Colors sits on the third slot with 345848 Impressions (000s) sum and Sony Entertainment Television bagged the fourth spot with 288465 Impressions (000s) sum. Sony Sab slipped a slot to the fifth position with 284646 Impressions (000s) sum.

    Life Ok and &TV stood on the sixth and the seventh spots with 235322 Impressions (000) sum and 161702 Impressions (000) sum, respectively.

    Sony Pal, Rishtey and Zee Anmol are on the eighth, ninth and tenth positions, respectively, with 160155 Impressions (000s) sum, 145434 Impressions (000s) sum and 132419 Impressions (000s) sum.

  • Sony Sab to carry jester poet Tenali Rama series

    NEW DELHI: The wit and humour of jester poet (Vikatakavi) Tenali Ramakrishnan had first been telecast in a serues by T S Nagabharana on Doordarshan in 1990 with Vijay Kashyap playing the title role. It has since come as a series on YouTube.

    A newer version of Tenali Rama will be telecast from 11 July on Sony Sab with some of his stories that are part of popular folklore. The series will be telecast every Monday to Friday at 8.00 pm.

    Tenali Rama will take the audience back in time to the 15th Century and prove that intelligence and presence of mind can be used deftly to solve any problem or to deal with any demanding situation.

    Tenali Rama was a witty poet in the court of King Krishnadevraya. With his acumen and humour, it did not take much time for him to become the King’s favorite. However, his popularity bred contempt in Tathacharya, the head priest of the darbaar, who worked relentlessly to dishonor Tenali. The way Tenali handles tricky situations created by Tathacharya will be a great treat for viewers to watch and they will end up learning from it as well!

    The premise of the show centers around Tenali Rama, played by Krishna Bharadwaj who gets appointed as the poet and one of the eight wise men in the court of King Krishnadevraya, played by Manav Gohil. Tenali Rama always uses his shrewdness and unique methods to solve the craftiest and trickiest of all problems. His swaggering success makes his rival Tathacharya played by Pankaj Berry, supremely jealous and wants to throw him out of the court.

    Some of the other important people in Tenali’s life are his mother, Laxmi played by Nimisha Vakharia, his wife Sharda, played by Priyamvada Kant. Tenali is often stumped by the peculiarities of his mother and wife as his mother is a religious woman who has taken a wow of lifetime silence and his wife is the only one who understands her sign language but interprets it according to her own will, often adding a little spice and drama.

    The show begins with 25-year-old Tenali Rama who is an ultimate procrastinator and too lazy to pursue his dreams, but at the same time he also wants to become rich and famous. An honored saint asks him to go to the village temple and recite a powerful mantra. Tenali does the same and manages to impress Goddess Kali played by Barkha Bisht. Goddess Kali appears in front of him with a bowl of milk and a bowl of curd. She asks him to pick one but Tenali ends up gulping both which leaves Kali fuming. The very astute Tenali reasons by explaining that there is no use of one without the other. She gets impressed by his wit and blesses him saying that he will become a Vaikatavi, a jesting poet in Krishnadevaraya’s court. Later, Tenali Rama leaves for Hampi with a desire to be a part of Krishnadevraya’s court.
     
    Senior vice-president & Head, Channel SAB and MAX cluster of channels Neeraj Vyas said: “India has a compelling tradition of both written and oral folklore. Our epics are treasures that teach life-lessons via stories. Tenali Rama was a legendary poet of the 15th century who has remained immortal; his wit being admired and relevant even in today’s times. With Tenali Rama’s adaptation on SAB, we intend to offer a restored and renewed version of this classic chronicle.”

    Contiloe Pictures CEO Abhimanyu Singh added: “Tenali Rama is a show full of wit and humour. Krishnadevaraya’s kingdom was the richest during the Medieval times and we have taken utmost care to show this opulent kingdom with rich sets, costumes and tradition. Tenali Rama is a classic comedy made on a grand scale and we are very confident that the audience will like it.”

    Star Cast Details:
     

     

    Tenali Rama – Krishna Bharadwaj                       
    Chinnadevi – Sonia Sharma
    King Krishnadevraya – Manav Gohil
    Thirumalamba – Priyanka Singh
    Tathacharya – Pankaj Berry
    Mantri Timmarasu – Jiten Mukhi
    Laxmi – Nimisha Vakharia
    Dhani and Mani – Sohit Vijaysoni and Sanny Kishan
    Sharda – Priyamvada Kant
    Goddess Kali – Barkha Bisht Sengupta

  • Refreshed avatar of Sony Sab unveiled

    MUMBAI: Underlining its purpose of flipping every frown and turn it upside down, Sony Sab, India’s only family humour channel, has launched its a new brand identity. The ‘re-energized’ channel will see a new line up of comedy shows, lively packaging and vibrant visuals aimed at providing an enriching and revitalised visual experience to its audiences. The new brand expression underlines the channel’s conviction “if you are not laughing, you are not living”. Sony Sab’s new creative expression encompassing new logo, tagline, brand films and new shows is aligned to its goal of making Sony Sab the comedy icon of India.

    The new avatar of Sony Sab has:

    • New logo, on air packaging, brand films
    • Fresh line-up of shows with refreshed flavor of comedy
    • New tagline – Haste Raho India
    • Varun Dhawan as Sony Sab’s Happiness Ambassador

    The new logo features happy colours including bright orange and yellow symbolising vibrancy yet comfort and warmth with a little oomph in the purple. Varun Dhawan has been roped in as a Happiness Ambassador for SAB. Varun brings in the desired youthfulness, fresh of wave energy and contemprariness to the brand. The channel promise of Haste Raho India is being brought alive through a series of brand films anchored by Varun against a fresh and energetic foot tapping music track. The new brand personality is aligned to changing aspirations of new India.

    The laughter movement is being driven by a line of shows with refreshed flavour of comedy, while keeping the core of the content intact. Recently launched ‘Sajjan Re Phir Jhoot Mat Bolo’ along with upcoming line up of shows like ‘TV, Biwi Aur Main’, ‘Tenali Rama’, ‘Shankar Jay Kishan, 3-in-1’ and ‘Aadat Se Majboor’ will herald a youthful, contemporary and relatable feel.

    There’s something for everyone, Haste Raho India! The latest look of Sony Sab will go live on 13 June, 8.30 pm.

    Sony Pictures Networks CEO NP Singh: “For over a decade, SAB has emerged as the most distinctive channel in GEC and built a sizeable loyal audience. The new, re-energized SAB is all set to deliver on the promise of Haste Raho India as its mission is to be recognized as the ‘frown flipper’ for Indian audiences. The essence of this new Avatar will be reflected in SAB’s new identity and show line-up.”

    Sony Sab and MAX cluster of channels Sr. EVP Neeraj Vyas said: “The re-energized SAB further strengthens our core proposition through a reinvigorated language of humor and a compelling purpose of making more than a billion Indians laugh more, every day. The new brand identity along with a range of new shows offering more laughter, modernity, relatability and variety, will help us strengthen the connect with our core audiences as well as attract newer audiences to the channel.”

    Varun Dhawan: “As SAB’s Happiness Ambassador, I am excited to partner with the channel to spread laughter and joy amongst millions of Indians. Having always enjoyed SAB’s distinctive content, I look forward to its fresh range of shows lined up. This refreshed flavour of comedy from SAB, will certainly kick-start a happiness movement.”