Tag: Sony SAB

  • Sony SAB launches Beechwale – Bapu Dekh Raha Hai

    Sony SAB launches Beechwale – Bapu Dekh Raha Hai

    Sony SAB has always created shows that deliver happiness to their viewers. Be it with the storyline, sets or the cast, the channel provides viewers their daily dose of entertainment. Adding another feather to its cap, Sony SAB launches its brand-new fiction offering – ‘Beechwale – Bapu Dekh Raha Hai’, a story based on the daily struggles, hopes, celebrations and societal pressures of the middleclass in India.
    The show premieres on October 2, Monday to Friday at 10 PM only on Sony SAB.
    Produced and Directed by Ashwini Dhir, Garima Vision, Beechwale – Bapu Dekh Raha Hai is the story of a person from middle-class India, stuck between his values and aspirations. He dreams of having a big house, fancy car and enjoying foreign trips, but is held back by his limited income and the need to do the right thing. The show revolves around Bobby Beechwale played by Zakir Hussain, the key protagonist, who is part of a joint family, Bobby’s 70-year old father (Mithilesh Chaturvedi) and 92-year old Dadaji (Jagdish Kawal), addressed as ‘Bapuji’. Dadaji used to be a freedom fighter, working along with, Mahatma Gandhi, always finding himself in the middle of all problematic situations. Hence, he received the upadhi of ‘Beechwale’ from him that he happily started using as his last name.
    Bobby runs a spare parts shop and a garage. Being a responsible elder son in the family, he cares for his family’s well-being. He allows for some jugaad in his life to make things happen faster to benefit all without putting anyone in harm’s way. Bobby’s wife, Chanchal Beechwale, played by Ananya Khare, is a fickle minded person, always desiring for things beyond her limit and buying them on EMI or nagging her husband to buy those for her.
    Bobby’s younger brother, Puppy Beechwale, played by Manoj Goyal is a sales executive and a proud Gandhian by principle. Puppy’s wife, Sheetal Beechwale, played by Ankita Sharma is a dominating, modern new-age woman and a tad lazy about household chores. The cast also includes pivotal characters such as Rita (Shubhangi Gokhale), Chanchal’s mother, and Raju (Rajeev Pandey) Chanchal’s jugaadu brother. Just like in the past, the Beechwale family still seeks answers of all their problems from ‘Bapuji’.

    Comments:
    Neeraj Vyas, Business Head, Sony SAB, PAL, Hindi Movies and Music:
    “Our brand-new offering, Beechwale – Bapu Dekh Raha Hai, is all about the trials and tribulations of the middle class person who is stuck between his aspirations and values. The show has a stellar cast and an interesting storyline. With Beechwale, we continue to fulfill our promise of Haste Raho India to our viewers, offering relatable content that the entire family can watch and bond over.”
    Ashwini Dhir, Writer, Producer & Director, Garima Vision:
    “The struggles of a middle-class man are no secret. Not only will every viewer connect with Beechwale but will also beautifully reveal how every member of the Beechwale family is different and has different set of issues, ranging from moral to financial. It is a show that is very close to our hearts. We have a talented cast on board along with a robust storyline and we can’t wait for the show to go on air.”

    Watch Aam Aadmi Ki Anokhi Kahani in Beechwale – Bapu Dekh Raha Hai from October 2,
    Monday to Friday at 10 PM only on Sony SAB

  • Sony SAB crowns the winner of the ‘FINDING FUNNY’ initiative

    Sony SAB crowns the winner of the ‘FINDING FUNNY’ initiative

    MUMBAI: Sony SAB has announced the winners of its unique activation, ‘Finding Funny’, aimed at spreading happiness and discovering hidden talent. Exclusively for media agencies, the initiative gave an opportunity to media professionals to display their talent for making people laugh. Contestants across media agencies in Mumbai, Delhi and Bangalore had sent their videos via WhatsApp with their introduction and a presentation of their talent. The shortlisted agency representatives were invited to the regional finals in Mumbai (August 3), Delhi (August 10) and Bangalore (August 14) and the top finalists from each city competed in the final round.

    Hosted and judged by the popular entertainers of AIB, the elimination rounds saw contestants doing various genres of stand-up comedy. The contest saw a different side of media agency professionals, with finalists from Publicis Groupe, Group M, OMD, Interactive Avenues, WM Global and Kantar Analytics Practice competing in the grand finale that was held in Mumbai on Friday, August 24 attended by key clients and senior industry people.

    Chetan Muley from OMD Mumbai was crowned the funniest in the grand finale, with Rahil Hafeez from Interactive Avenues and Rohith Sundaram from WM Global, marking their titles as first and second runners-up. The top three were awarded E-retail vouchers with the winner bagging vouchers worth Rs. 50,000/-

  • Sab’s Aladdin to be relevant to the new generation

    Sab’s Aladdin to be relevant to the new generation

    MUMBAI: Sony Sab is all set to transport viewers to an age-old story with a modern twist. After giving three new launches this month, it is close to launching the fourth one Aladdin: Naam Toh Suna Hoga, produced by Peninsula Pictures, which will be aired on 21 August, Monday to Friday at 9 pm. Its recent launches were India Ke Mast Kalandar, Namune and Super Sisters.

    Aladdin took almost a year to execute the whole story in a show, that too with the aspect of making it a family entertainment show. Peninsula Pictures co-founder Nisser Parvej said that everyone must have heard about ‘Aladdin’ but very few must have seen it. “The idea was to bring to the new audience because this generation has changed and keeping that in mind, we have made Aladdin with full masala of emotions, thrill and a complete family entertainer,” he said.

    The show took a lot of research to fit it into today’s generation’s requirement. Peninsula Pictures director Alind Srivastava said, “We saw all the versions of Aladdin because we wanted to make it relevant to this generation, we just didn’t want it as a kids’ show.”

    He added that the only challenges that they faced while producing the show was to get the cast correct and also to set design, costumes and the look in a contemporary style was quite difficult, which took a lot of planning and research.

    Since the past one year, its attempt was to bring out compelling characters and stories as well which would help in growth. Programs like Jijaji Chhat Per Hein, Tenali Rama, Sajan Re Jhoot Mat Bolo and Tarak Mehta ka Ooltah Chashmah are the shows that are working well with the audiences.  

    Sony Sab Hindi movies and music business head Neeraj Vyas said, “It’s just all about ideas that you select, it is not just about launching a show. It is actually the basic philosophy that derives from your thinking and strategy. The move towards more compelling content, more engaging content and more engaging characters is the way forward for the new segment,” he added. According to him, the cluster wasn’t much known for the genres other than comedy and now the channel is experimenting.

    In the process of the making of the show, the only thing to keep in mind about the story was to portray it in a manner that was relevant to the viewers and also keeping in mind that today is 2018 and not 2008. Vyas said that the show’s episode run isn’t decided yet. It will depend on the performance of the show.  

    Vyas said that Sony Sab has observed a 20 per cent growth in viewership and advertisers. “We have also seen a good growth in terms of advertisers. A lot of people have now started realising the fact that we have moved the arc dramatically in terms of our shows and its production values. The way we have created the characters, the way we have marketed our shows, so that the arc has moved dramatically and I am happy that for the last one year, we have been able to at very conscious level become a lot more relevant in TV space than what we used to be.”

    When asked about Peninsula Pictures retaining its IP rights in the near future, Parvej said, “With the onset of digital, we have certain subjects to only produce for our self and for the platform where we can retain our IPs. But sadly on TV it hasn’t started yet. We are preaching the good shows and we are trying to negotiate on those lines and we hope for the best.” The next fantasy show that will be produced by the company will be for Zee Networks as Vikram and Betal which is expected to be launched during the end of September.  

    Sab’s flagship show Taarak Mehta Ka Ooltah Chashmah, the channel seems to have had a sudden downfall in terms of viewership due to the absence of the two main characters, to which Vyas disagreed and said that the characters will always be missed. “But there are certain shows that are a lot more iconic, we still have a long hold on this show. The show’s viewership hasn’t been affected yet.”

  • Sony SAB to launch new show ‘Super Sisters’

    Sony SAB to launch new show ‘Super Sisters’

    MUMBAI: Sony SAB is all set to launch a new show named Super Sisters. The show will premiere on 6 August and will air every Monday to Friday at 7:30 pm. The show tells an extraordinary story of the undying love between two sisters and their secret enchanted life.

    Talking about the show Sony SAB, PAL, Hindi movies and music business Head Neeraj Vyas said, “We strive to provide our viewers with fresh, innovative content across genres and formats. Strengthening our core brand belief of Haste Raho India, with Super Sisters, Sony SAB is venturing into the realm of super powers and the enchanted.  This show will appeal to all age groups with its heart-rending nuance of sibling relationships, forbidden love and ironically, also the urge to be good and do well.”

    Super Sisters highlights a very resilient relationship between two sisters, Shivani and Siddhi. Shivani, played by Vaishali Takkar, is a kind hearted, innocent yet brave girl. Being the elder sister, she is the more responsible one and protective of her younger sister, Siddhi, played by Muskaan Bamne. Siddhi, on the other hand, is feisty and tom boy like in her mannerisms. Having lost their parents early in life, both sisters stand by and support each other in everything they do. Love walks into Shivani’s life in the form of Ashmit Oberoi, portrayed by Gaurav Wadhwa, a young business tycoon. While both fall in love with each other, Shivani runs away from any opportunity of them being together due to a secret that she has guarded, which restricts her from falling in love.

    Optimystix Entertainment Media Ltd founding chairman & MD Vipul D Shah said, “Once in a while, there comes a show that allows us, as creators, to put on our creative hats and present a no-holds-barred spectacle that will entertain viewers like never before. Super Sisters is one such show. We are glad to be its creators, partnering with Sony SAB on yet another exciting project.”

  • Sony Sab launches AIB-hosted activation ‘Finding Funny’

    Sony Sab launches AIB-hosted activation ‘Finding Funny’

    MUMBAI: Sony Sab is launching a new and unique program ‘Finding Funny’ which aims to spread happiness and to find hidden talent. Exclusively for media agencies, it will give the opportunity to media professionals to showcase their their talent to make people laugh. The format of the show is not limited to any particular talent allowing them to act, dance, sing, mimic or to do stand-up comedy.

    Finding Funny will be hosted and judged by the popular entertainers of AIB Tanmay Bhatt, Rohan Joshi, Ashish Shakya and Gursimran Khamba, who will also perform stand-up comedy acts at the regional rounds and the grand finale in Mumbai.

    SAB, PAL and Hindi movies head marketing Vaishali Sharma said “Finding Funny is an on-ground extension of Sony SAB’s brand promise of happiness. The aim is to reach out to our media partners and add an element of fun in their daily routines. We all have hidden capabilities, many yet unexplored. This activation, across cities will provide a platform to media professionals to not only present their talent but also be recognised and rewarded for it. Judged by the best in the business of being funny AIB this initiative can’t get any better.”

    Contestants across media agencies in Mumbai, Delhi and Bangalore will need to send in their videos via WhatsApp to Sony SAB on 08657430410 with their introduction and a presentation of their talent.  Those shortlisted will be invited to the regional finals in Mumbai (3 August), Delhi (10 August) and Bangalore (14 August). Winners of the regional rounds to win exciting prizes and the top three in each city will be competing in the grand finale to be held in Mumbai on 24 August.

    AIB will play a pivotal role in shortlisting talent across different rounds.

    The last date to register is 28 July. Ten contestants shortlisted from the regional rounds held in these three cities will compete in the grand finale where three winners will be declared with the coveted trophy of Finding Funny and win cash prizes.

  • Colors retains leadership in GEC urban in BARC week 27 data

    Colors retains leadership in GEC urban in BARC week 27 data

    MUMBAI: Zee Anmol retained its leadership position in Broadcast Audience Research Council (BARC) data for week 27 of 2018 in the Hindi GEC (U+R) market. While no changes were observed in the rural market, all the top 10 channels retained their positions as compared to the previous week in the urban segment.

    Hindi GEC (U+R)

    Zee Anmol and Zee TV retained their first and second positions with 719829 impressions (000s) sum and 614367 impressions (000s) sum respectively. Zee TV, Star Bharat, Colors and Sony Pal stood at second, third, fourth and fifth positions with 582960 impressions (000s) sum, 565587 impressions (000s) sum, 564746 impressions (000s) sum and 540331 impressions (000s) sum respectively.

    Sony Pal, Colors, Star Bharat, Star Utsav and Star Plus stood at 552330 impressions (000s) sum, 552010 impressions (000s) sum, 545871 impressions (000s) sum, 508738 impressions (000s) sum and 487574 impressions (000s) sum respectively.

    Rishtey, Sony Sab and Sony Entertainment Television retained their eighth, ninth and tenth positions with 445400 impressions (000s) sum, 401353 impressions (000s) sum and 362280 impressions (000s) sum respectively.

    Hindi Rural GEC

    No changes were observed. Zee Anmol, Sony Pal, Star Utsav, Rishtey, Star Bharat, Zee TV, Dangal Tv, Big Magic, Colors and Star Plus retained their respective first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions with 543886 impressions (000s) sum, 383445 impressions (000s) sum, 352093 impressions (000s) sum, 316799 impressions (000s) sum, 281329 impressions (000s) sum, 237395 impressions (000s) sum, 232047 impressions (000s) sum, 166127 impressions (000s) sum, 164101 impressions (000s) sum and 143936 impressions (000s) sum.

    Hindi Urban GEC

    In urban GEC, Colors, Zee TV and Star Plus retained their first, second and third positions with 387909 impressions (000s) sum, 376973 impressions (000s) sum and 343638 impressions (000s) sum respectively.

    Sony Sab, Sony Entertainment Television, Star Bharat, Sony Pal, Star Utsav, Zee Anmol and Rishtey stood at fourth, fifth, sixth, seventh, eighth, ninth and tenth positions with 307607 impressions (000s) sum, 267800 impressions (000s) sum, 264543 impressions (000s) sum, 168886 impressions (000s) sum, 156645 impressions (000s) sum, 154937 impressions (000s) sum and 128602 impressions (000s) sum respectively.  

  • Zee Anmol retains leadership in GEC (U+R) in BARC week 26 data

    Zee Anmol retains leadership in GEC (U+R) in BARC week 26 data

    MUMBAI: Zee Anmol retained its leadership position in Broadcast Audience Research Council (BARC) data for week 26 of 2018 in the Hindi GEC (U+R) market. While Star Utsav and Rishtey swapped their third and fourth positions in the rural market,  all the top 10 channels retained their positions as compared to the previous week in the urban segment.

    Hindi GEC (U+R)

    Zee Anmol retained its first position with 719829 impressions (000s) sum. Zee TV, Star Bharat, Colors and Sony Pal stood at second, third, fourth and fifth positions with 582960 impressions (000s) sum, 565587 impressions (000s) sum, 564746 impressions (000s) sum and 540331 impressions (000s) sum respectively.

    Star Plus, Star Utsav and Rishtey stood at sixth, seventh and eighth positions respectively with 502843 impressions (000s) sum, 479691 impressions (000s) sum and 456356 impressions (000s) sum.

    Sony Sab and Sony Entertainment Television retained their ninth and tenth positions with 367955 impressions (000s) sum and 344737 impressions (000s) sum respectively.

    Hindi Rural GEC

    Zee Anmol and Sony Pal continued to dominate up top with 553113 impressions (000s) sum and 370361 impressions (000s) sum respectively. Star Utsav and Rishtey swapped their third and fourth positions with 329470 impressions (000s) sum and 323577 impressions (000s) sum respectively.

    Star Bharat, Zee TV Dangal TV, Big Magic Colors and Star Plus retained fifth and sixth, seventh, eighth, ninth and tenth positions with 286280 impressions (000s) sum, 228905 impressions (000s) sum, 204657 151025 impressions (000s) sum, 188589 impressions (000s) sum, 176472 impressions (000s) sum and 151025 impressions (000s) sum respectively.

    Hindi Urban GEC

    In urban GEC this week there were no changes observed. All the top 10 channels retained their positions as compared to the previous week. Colors, Zee TV, Star Plus, Star Bharat, Sony Sab, Sony Entertainment Television, Sony Pal, Zee Anmol, Star Utsav and Rishtey retained their first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions with 388274 impressions (000s) sum, 354054 impressions (000s) sum, 351818impressions (000s) sum, 279306 impressions (000s) sum, 278589 impressions (000s) sum, 257894 impressions (000s) sum, 169971 impressions (000s) sum, 166716 impressions (000s) sum, 150221 impressions (000s) sum, and 132779 impressions (000s) sum respectively.

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  • Zee Anmol retains leadership in GEC (U+R) in BARC’s week 25 data

    Zee Anmol retains leadership in GEC (U+R) in BARC’s week 25 data

    MUMBAI: Zee Anmol retained its leadership position in Broadcast Audience Research Council (BARC) data for week 25 of 2018 in the Hindi GEC (U+R) market. While  Rishtey and Star Utsav swapped their third and fourth positions in the rural market,  Zee TV and Star Plus exchanged second and third positions in the urban segment.

    Hindi GEC (U+R)

    Zee Anmol, Sony Pal, Zee TV, Star Bharat and Colors retained their first, second, third, fourth and fifth positions with with 745706 impressions (000s) sum, 599068 impressions (000s) sum, 572708 impressions (000s) sum, 568791 impressions (000s) sum and 556889 impressions (000s) sum respectively.

    Star Utsav and Rishtey and Star Plus stood at sixth, seventh and eighth positions respectively with 491102 impressions (000s) sum, 487121 impressions (000s) sum and 462775 impressions (000s) sum.

    Sony Sab and Sony Entertainment Television retained their ninth and tenth positions with 355389 impressions (000s) sum and 312771 impressions (000s) sum respectively.

    Hindi Rural GEC

    Zee Anmol and Sony Pal continued to dominate up top with 570351 impressions (000s) sum and 419831 impressions (000s) sum respectively. Rishtey and Star Utsav swapped their third and fourth positions with 349403 impressions (000s) sum and 342804 impressions (000s) sum respectively.

    Star Bharat, Zee TV Dangal TV, Big Magic Colors and Star Plus retained fifth, sixth, seventh, eight, ninth and tenth positions with 279594 impressions (000s) sum, 211475 impressions (000s) sum, 291958, 210536 impressions (000s) sum, 170893 impressions (000s) sum,136029 impressions (000s) sum respectively.

    Hindi Urban GEC

    In urban GEC, Colors retained first position this week with 385996 impressions (000s) sum. Zee TV and Star Plus exchanged second and third positions respectively with 350607 impressions (000s) sum and 326745 impressions (000s) sum.

    Star Bharat and Sony Sab swapped their fourth and fifth positions with 276834 impressions (000s) sum, 274347 impressions (000s) sum respectively.

    Sony Entertainment Television, Sony Pal, Zee Anmol, Star Utsav and Rishtey retained their sixth, seventh, eighth, ninth and tenth positions with  240238 impressions (000s) sum and 179237 impressions (000s) sum, 175355 impressions (000s) sum,148298 impressions (000s) sum and137718 impressions (000s) sum respectively.

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  • Zee Anmol retains lead in GEC (U+R) in BARC’s week 24 data

    Zee Anmol retains lead in GEC (U+R) in BARC’s week 24 data

    MUMBAI: Zee Anmol retained its top spot in Broadcast Audience Research Council (BARC) data for week 24 in the Hindi GEC (U+R) market. While Star Utsav and Rishtey swapped their third and fourth positions in the rural market, Star Plus and Zee TV exchanged second and third positions in the urban segment.

    Hindi GEC (U+R)

    Zee Anmol, Sony Pal, Zee TV, Star Bharat and Colors maintained first, second, third, fourth and fifth positions with with 772625 impressions (000s) sum, 616233 impressions (000s) sum, 552159 impressions (000s) sum, 544769 impressions (000s) sum and 529007 impressions (000s) sum respectively. 

    Star climbed to sixth position from eighth as compared to the previous week with 504957 impressions (000s) sum. Star Utsav and Rishtey stood at seventh and eighth positions respectively with 474052 impressions (000s) sum and 463939 impressions (000s) sum. 

    Sony Sab and Sony Entertainment Television retained their ninth and tenth positions with with 358727 impressions (000s) sum and 317129 impressions (000s) sum respectively.

    Hindi Rural GEC

    Zee Anmol and Sony Pal continued to dominate up top with 597016 impressions (000s) sum and 416989 impressions (000s) sum respectively. Star Utsav and Rishtey swapped their third and fourth positions with 330413 impressions (000s) sum and 329890 impressions (000s) sum respectively. 

    Star Bharat and Zee TV retained fifth and sixth positions with 279594 impressions (000s) sum and 211475 impressions (000s) sum respectively. 

    Dangal TV and Big Magic exchanged their seventh and eighth positions with 206229 impressions (000s) sum and 192924 impressions (000s) sum respectively.

    Colors andf Star Plus swapped their ninth and tenth positions with 158490 impressions (000s) sum and 151865 impressions (000s) sum respectively.

    Hindi Urban GEC

    In urban GEC, Colors retained first position this week with 370516 impressions (000s) sum. Star Plus and Zee TV exchanged second and third positions respectively with 353092 impressions (000s) sum and 340684 impressions (000s) sum. 

    Sony Sab, Star Bharat, Sony Entertainment Television, Sony Pal, Zee Anmol, Star Utsav and Rishtey retained their fourth, fifth, sixth, seventh, eighth, ninth and tenth positions with   270493 impressions (000s) sum and 265175 impressions (000s) sum, 245915 impressions (000s) sum, 199244 impressions (000s) sum, 175610 impressions (000s) sum, 143638 impressions (000s) sum and 134048 impressions (000s) sum respectively.

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  • Colors emerges leader in GEC urban in BARC’s week 23 data

    Colors emerges leader in GEC urban in BARC’s week 23 data

    MUMBAI: Viacom18’s free to air (FTA) channel Rishtey witnessed a drop of five places, from second to seventh, as compared to last week in Broadcast Audience Research Council (BARC) data for week 23 of 2018 in the Hindi GEC (U+R) market. While Sony Pal and Rishtey exchanged their second and third positions in the rural market, Colors secured first position by overtaking Zee TV in the urban segment.

    Hindi GEC (U+R)

    Zee Anmol maintained its top spot with 803634 impressions (000s) sum. Sony Pal moved up from fourth to second with 651390 impressions (000s) sum, while Zee TV retained its third position with 599049 impressions (000s) sum.

    Star Bharat, Colors and Star Utsav were placed fourth, fifth and sixth with 555751 impressions (000s) sum, 547437 impressions (000s) sum and 520461 impressions (000s) sum respectively.

    Rishtey slipped to the seventh from second this week with 506821 impressions (000s) sum, with Star Plus in eighth position with 458688 impressions (000s) sum.

    Sony Sab and Sony Entertainment Television retained their ninth and tenth positions with with 385499 impressions (000s) sum, 344248 impressions (000s) sum respectively.
    Hindi Rural GEC

    Zee Anmol continued to dominate up top with 613371 impressions (000s) sum. Sony Pal and Rishtey exchanged their second and third positions with445464 impressions (000s) sum and 363250 impressions (000s) sum.

    Star Utsav, Star Bharat Zee TV, Big Magic and Dangal TV retained their fourth, fifth, sixth, seventh and eighth positions respectively with 362717impressions (000s) sum, 288306 impressions (000s) sum, 236887 impressions (000s) sum, 200328 impressions (000s) sum and 199370 impressions (000s) sum.

    Colors andf Star Plus swapped their ninth and tenth positions with 164420 impressions (000s) sum and 137157 impressions (000s) sum respectively.

    Hindi Urban GEC

    In urban GEC, Colors secured first position this week edging out Zee TV with 383017 impressions (000s) sum. Zee TV stood at the second position with 362163 impressions (000s) sum.

    Star Plus and Sony Sab were at third and fourth places with 321530 impressions (000s) sum and 287745 impressions (000s) sum respectively.

    Star Bharat and Sony Entertainment Television retained their fifth and sixth positions with 267446 impressions (000s) sum and 260522 impressions (000s) sum respectively.

    Sony Pal, Zee Anmol, Star Utsav and Rishtey were at seventh, eighth, ninth and tenth positions with 205926 impressions (000s), 190263 impressions (000s), 157744 impressions (000s) and 143572 impressions (000s)  respectively.

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