ITV

Tag: Sony SAB

  • Sony SAB refreshes brand philosophy with a strong belief that happy people make a happier World

    Sony SAB refreshes brand philosophy with a strong belief that happy people make a happier World

    On the back of strong growth numbers and taking its role as the ‘happiness enabler’ further, Sony SAB, the brand, is now ready to redefine itself through a new philosophy which is driven on the insight that "jitni insaan ki khushi badhti hai, utni hee duniya mein insaniyat bhi badhti hai”. Keeping this core thought in mind, Sony SAB has launched a brand campaign that signifies this key change with a new tagline ‘Khushiyon Wali Feeling’.

    Based on its deep understanding of the pulse of real India, Sony SAB has steadily created a niche for itself through captivating shows and characters, all geared towards bringing a smile to people’s faces. With its impressive line-up of fresh programs and light-hearted values driven content ranging from daily family comedy to path breaking concepts, the channel is dedicated to promoting an enjoyable family-viewing experience and can truly be defined as the ‘living room brand’ with something to appeal to everyone in the family.

    With the new brand philosophy Sony SAB will stand for a larger purpose in life, that of making people happy by bringing unforgettable moments and infinite experiences that lift the heart and free the minds of the viewers in turn making them better human beings. The three 60 seconder TVC’s will creatively showcase the new brand tagline of ‘Khushiyon Wali Feeling’ through relatable everyday instances which reinforce the fact that happiness begets humanity. For instance, one film features a newly married couple who are not able to sit together on a flight because a grouchy passenger refuses to exchange seats. But when an unexpected happy encounter changes this co-passenger's disposition, he graciously offers his seat to the couple. Yet another film demonstrates how simple joys like the smile and giggles of a baby can transform a bad day into a happier one. The third film touches upon the importance of how receiving good news can turn someone’s sullen mood into a cheerful one and in turn make the person more thoughtful about their actions towards others around them.

    Sony SAB will soon be seen launching exciting new shows in the upcoming months which will further the brand’s promise of helping spread happiness while continuing to entertain its audiences with its blockbuster shows such as the evergreen Taarak Mehta Ka Ooltah Chashmah, Tenali Rama which recently completed 500 episodes, Aladdin – Naam Toh Suna Hoga, Jijaji Chhat Per Hain and Bhakharwadi.

    The TVC’s are conceptualized by Contract and shot by Boot Polissh Films­­. The campaign launches on 10th July 2019 on-air. To promote the campaign, the channel is engaging in a massive television plan across news and regional channels (apart from its own TV network) for two weeks. The marketing plan also consists of a huge digital leg.

  • Sony Sab’s Neeraj Vyas on brand repositioning, TRAI tariff order effect and content pull from consumers

    Sony Sab’s Neeraj Vyas on brand repositioning, TRAI tariff order effect and content pull from consumers

    MUMBAI: Amid the ongoing flux in the broadcasting industry post the implementation of the new tariff order (NTO), Sony Sab which is perceived as a “living room channel” aims to strengthen its position as a brand which has content to offer everyone in the family. Unveiling its new brand campaign with the ‘Khushiyon Wali Feeling’ tagline, Sony SAB, PAL and Sony MAX movie cluster business head Neeraj Vyas said that the aim is to get consumers to look at the channel as 'a brand with heart'. Vyas also emphasised on the importance of being distinct and relevant on the back of differentiated content in the post NTO era.

    “The buzzword is meaningful content. The consumer will only choose you if you make a meaningful emotional connect and I think for us, the mantra going forward is to be a meaningful and emotional brand for the consumer in the television landscape,” Vyas noted.

    Sony Pictures Networks India-owned Hindi GEC Sony Sab is now ready to redefine itself through a new philosophy which is driven on the insight that "jitni insaan ki khushi badhti hai, utni hee duniya mein insaniyat bhi badhti hai”. The channel will also launch exciting new shows in the upcoming months as the campaign launches on 10 July 2019 on-air.

    Vyas opined that the television industry has to wake up in the context of new price regime. He mentioned that due to having a distributor-led model for 25 long years, broadcasters mostly chased eyeballs and ratings. According to Vyas, television business now has to be looked at from two lenses. While clearly rating till stays one way to look at it, the second and the more important one should be from the perspective of paying consumers.

    “Consumers today have the choice to buy your channel or not every month. We as an industry have not seen this in the last 25 years. We took it for granted that we would be in people’s homes. That reality has completely changed. Television has to be mindful of the fact that it’s now a big shift and you have to be relevant in that context,” Vyas added.

    In the last five-six weeks, Vyas claims that the channel has seen a resurgence like never before. Terming time spent as the new important metre, he said that the time spent for Sony Sab is at a historical high of more than 160-170 minutes a week. He also explained that consumers with fewer channels of their choice are spending more time on preferred content. However, he also added that reach would be down because connectivity is not going to be the same as it was.

    “For us, the path is to make the consumer feel that he is a catalyst in this zone of paying forward. We believe, as the campaign says, if you are happy, you tend to do good things to others. The shows we will be launching will be entertaining, not preachy and not like other commonplace shows on TV,” he concluded.

  • Sony Sab strengthens primetime slot with ‘Baavle Utaavle’

    Sony Sab strengthens primetime slot with ‘Baavle Utaavle’

    MUMBAI: Sony Sab is all set to launch its new show, Baavle Utaavle, #Gufu Ki Visfotak Love Isstory, produced by Director’s Kut production house Rajan Shahi. The show will go on air on 18 February, every Monday to Friday at 10 pm.

    The show is set against the rustic backdrop of a Madhya Pradesh landscape that captures the quirks of society in a small town in India where there is a subtle acknowledgment that marriage fulfills the desire for physical intimacy and love follows later.

    Sony Sab Pal business head Neeraj Vyas said, “At Sony Sab we are committed to fun and happiness and this is evident in our programming strategy. As part of our promise to bring fresh and unique content, we are set to launch Baavle Utaavle – a show that revolves around the coming of age of youngsters. It is the reflection of the lifestyle and mindset of young adults living in small towns; narrated through the journey of our lead couple.”

    The intent of the show is to offer a unique concept with a strong storyline and in a bid to garner eyeballs; it is poised to catapult the prime-time television viewing experience for the viewers.

    Shahi said, “It highlights some important aspects in their lives like curiosity towards marriage, desperation to meet their soulmate and the need for companionship.”

     

  • Sony SAB kick-starts 2019 on a happy note with two new limited format series

    Sony SAB kick-starts 2019 on a happy note with two new limited format series

    Adding a touch of happiness and laughter to the weekends, Sony SAB, is set to launch two new series – Band Baja Bandh Darwaza and My Name Ijj Lakhan. Exploring unconventional storylines and newer genres, both shows are limited format series that will add dollops of light-hearted entertainment to your weekend plans. Starting 26th January, welcome the best of Bollywood and television actors to the TV screens, Band Baja Bandh Darwaza at 7 PM and My Name Ijj Lakhan at 7:30 PM, every Saturday and Sunday only on Sony SAB.

    Highlighting the concept of ‘everyone has a bit of black and white to their personality’, My Name Ijj Lakhan traces the journey of the central character ‘Lakhan’ who is a leading rogue of Mumbai. Bollywood’s critically acclaimed actor Shreyas Talpade debuts on Hindi television with his portrayal of Lakhan, who shaken by an unexpected jolt in his life, vows to become the man his father always hoped he would be. Motivated by his new-found mission to mend his ways, he tries to commit good deeds in his own peculiar ‘andaaz’ often resulting in startling comical outcomes. Real-life and reel-life couple Parmeet Sethi (Dashrath) and Archana Puran Singh (Pammi) play Lakhan’s parents. This vibrant, action-packed show also stars Sanjay Narvekar and Esha Kansara in pivotal roles.

    Band Baja Bandh Darwaza, Sony SAB’s horror-comedy show is a tale of unfortunate ‘bhootiya’ twists that take place in the Khurana house whenever they get close to getting their son married. Bollywood’s favorite villain and comedian, Mukesh Tiwari dons the avatar of a ghost named Sanjeev Sharma. After living a life of solitude, Sanjeev returns as a ghost to haunt the lives of Sarita played by Neelu Kohli and Chandan played by Rajendra Sharma who are looking for a match for their young son, Rocky played by Amitosh Nagpal. What made Sanjeev return as a ghost and why is he adamant on Rocky living a life by himself – you will have to wait and watch, enjoy a new twist unfold every weekend!

  • Sony Sab to increase focus on fiction genre

    Sony Sab to increase focus on fiction genre

    MUMBAI: Sony Sab, which has till now relied on Taarak Mehta Ka Ooltah Chashma to carry the torch of its vision as a general happiness channel, is all set to launch four new fiction shows. The new weekday and weekend fillers will explore new themes like dramedy, horror comedy and fantasy.

    The programming line-up includes two finite series that will go live on 26 January as a part of the weekend programming – Band Baaja Bandh Darwaza and My Name Ijj Lakhan. Bhakharwadi and BaavleUtaavle are two upcoming weekday shows.

    Sony Sab, Pal business head Neeraj Vyas clarified that Sony Sab isn’t just a comedy channel. “The shows that are coming up are way beyond comedy. Comedy essentially is sitcom. What we are doing now with our stories, plots and content, is creating characters which have a much longer linear part. Tenali and Aladdin are not just comedy,” he says.

    The channel also highlights that its content is unique and not a copy of someone else. He adds, “We may not be main course, we may not have multiple offerings but we are the only dessert in the market.”

    Giving his opinion on the recent TRAI tariff verdict, Vyas says, “My take on tariff is, bring it on. Simply because we are extremely confident that the content is made for N number of people and which is why we see a lot of clones. Today the consumer is going to change. They will get to choose their own channels, which means your product, your offering had better be differentiated and when it comes to that, we are completely unique.”

    Talking about the growth the channel has witnessed, it claims to be the only gainer in MP among paid GECs. The impressions increased by 9 per cent from 18.1 million to 19.8 million over last year. In North Zone, impressions increased by 12 per cent from 60.2 million to 67.6 million. There has been a major gain in Delhi; impressions increased by 24 per cent from 18.9 million to 23.4 million.

    According to the broadcaster, Sony Sab is the highest gainer among H-GECs in the west and observed an increase by 16 per cent from 127.9 million to 148.6 million. In Maharashtra, its impression grew by 23 per cent from 61.5 million to 75.9 million over last year and in Mumbai, it grew by 19 per cent from 29.7 million to 35.3 million.

    The year 2018 was momentous for Sony Sab as the channel registered strong growth numbers in a market that wasn’t growing.  According to Sab, among NCCS AB 15+, the channel was the highest audience coverage gainer and it increased from 36 million to 38 million over last year. NCCS AB Male 15+ increased from 18.8 million to 19.7 million and NCCS AB female 15+ increased from 17.4 million to 18.3 million.  Over the course of last one year, it saw a 10 per cent increase in time spent from 110 minutes to 121 minutes.  

    From an advertising standpoint, the broadcaster also says it grew in various categories such as FMCG, telcos, automobiles and among other multiplied for them. Brand count went up from 203 to 230.

  • Zee Anmol leads GEC (U+R) in BARC week 42

    Zee Anmol leads GEC (U+R) in BARC week 42

    MUMBAI: Zee Anmol and Star Utsav swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 42 of 2018. Zee Anmol retained its leadership position in the rural market. No changes were observed this week in the urban market.

    Hindi GEC (U+R)

    Zee Anmol and Star Utsav swapped their first and second positions with 847399 impressions ‘000s and 800897 impressions ‘000s respectively. Star Plus and Star Bharat also exchanged their third and fourth positions respectively with 702026 impressions ‘000s and 692457 impressions ‘000s.

    Zee TV, Sony Pal, Sony Entertainment Television, Colors, Dangal TV and Rishtey managed to continue to stay on third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 653759 impressions ‘000s, 579069 impressions ‘000s, 573252 impressions ‘000s, 545284 impressions ‘000s, 459287 impressions ‘000s and 418833 impressions ‘000s.

    Hindi Rural GEC

    Zee Anmol, Star Utsav, Sony Pal, Star Bharat, Dangal TV and Rishtey held on to their first, second, third, fourth, fifth and sixth positions with 698322 impressions ‘000s, 567728 impressions ‘000s, 410956 impressions ‘000s, 363500 impressions ‘000s, 355655 impressions ‘000s and 324843 impressions ‘000s respectively.

    Big Magic, Zee TV, Star Plus and Colors stood at seventh, eighth, ninth and tenth positions respectively with 265900 impressions ‘000s, 264186 impressions ‘000s, 212748 impressions ‘000s and 167078 impressions ‘000s.

    Hindi Urban GEC

    No changes were observed in the urban market. Star Plus, Sony Entertainment Television, Zee TV, Colors, star Bharat, Sony Sab, Star Utsav, Sony Pal, Zee Anmol and &TV retained their first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions with 489278 impressions ‘000s, 432580 impressions ‘000s, 389573 impressions ‘000s, 378206 impressions ‘000s, 328957 impressions ‘000s, 316131 impressions ‘000s, 233169 impressions ‘000s, 168113 impressions ‘000s, 149077 impressions ‘000s and 126947 impressions ‘000s respectively.

  • Star Utsav bags leadership in GEC (U+R) in BARC week 41

    Star Utsav bags leadership in GEC (U+R) in BARC week 41

    MUMBAI: Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and sixth positions in the urban market.

    Hindi GEC (U+R)

    Star Utsav and Zee Anmol swapped their first and second positions with 868404 impressions ‘000s and 804142 impressions ‘000s respectively.

    Star Bharat, Star Plus, Zee TV and Sony Pal managed to continue to stay on third, fourth, fifth and sixth positions respectively with 748473 impressions ‘000s, 705121 impressions ‘000s, 681698 impressions ‘000s and 600804 impressions ‘000s.

    Sony Entertainment Television climbed to the seventh position from eighth position with 595453 impressions ‘000s. Colors, Dangal TV and Rishtey stood at eighth, ninth and tenth positions respectively with 577002 impressions ‘000s, 451825 impressions ‘000s and 414987 impressions ‘000s.

    Hindi Rural GEC

    Zee Anmol, Star Utsav and Sony Pal held on to their top three positions with 660152 impressions ‘000s, 631126 impressions ‘000s and 428047 impressions ‘000s respectively.

    Star Bharat, Dangal TV, Rishtey and Zee TV retained their fourth, fifth, sixth and seventh positions respectively with 389642 impressions ‘000s, 352157 impressions ‘000s, 319579 impressions ‘000s and 264997 impressions ‘000s.

    Star Plus and Big Magic exchanged their eighth and ninth positions with 218724 impressions ‘000s and 211855 impressions ‘000s respectively. Colors retained its last position with 168602 impressions ‘000s.

    Hindi Urban GEC

    Star Plus and Sony Entertainment Television continued to be at first and second positions respectively with 486397 impressions ‘000s and 456007 impressions ‘000s.   

    Zee TV and Colors swapped their third and fourth positions respectively with 416701 impressions ‘000s and 408400 impressions ‘000s. Star Bharat, Sony Sab, Star Utsav, Sony Pal, Zee Anmol and &TV retained their fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 358832 impressions ‘000s, 307855 impressions ‘000s, 237279 impressions ‘000s, 172756 impressions ‘000s, 143990 impressions ‘000s and 118907 impressions ‘000s.

  • Rural markets drive Hindi GEC FTA channels

    Rural markets drive Hindi GEC FTA channels

    BENGALURU: Hindi GECs or general entertainment channels draw some of the largest eyeballs across India. “My aim is to get that extra tear from the housewife’s eyes during primetime. I want to keep her riveted to my programmes, to my channel,” the head of a cluster of channels in South India once said.
     
    Hindi GECs are certainly the most important medium for any media planner. A 2017 Pitch Madison report estimated that Hindi GECs including FTA Hindi GEC channels had about 28 percent or Rs 5,500 to Rs 6,000 crore of the advertisers’ television ad expenses pie, which the report pegged at Rs 19,650 crore. Reports of various agencies spoke about the growth of FTA channels – be it the number of FTA channels, growth in viewership or growth in advertisements and revenues from FTA channels. FTA Hindi GEC channels contributions to ad revenue to grow from 20 percent in 2017 to 25 percent in 2018. Fears were voiced about FTA channels’ cannibalisation of subscription revenues.

    Explaining the growth of FTA, an Ernst & Young report in 2017 said that FTA growth was supported by the entire ecosystem. The greater visibility on rural viewership made the FTA option very attractive for Hindi news channels, almost all of which had turned FTA. The EY report said broadcasters opened up to the idea of providing many FTA options because the free TV market in India was poised to grow primarily due to the rise of DD Free Dish, which had become the largest DTH operator in the country and the availability of increased rural data from Broadcast Audience Research Council of India or BARC, which had provided greater visibility to broadcasters. This, in turn, opened up avenues to advertisers who could not earlier afford the higher ad rates of the mainstream GEC said the EY report.

    A September 2018 KPMG report on the status of the Media and Entertainment Industry (M&E) said that besides increased digital access resulting in increased consumption, growing demand from rural and regional markets was attracting the attention of both advertisersand content platforms. The KPMG report said that in the long term, these markets – digital and rural are expected to provide significant support for growth of the Indian M&E industry.

    So which were the most watched Hindi GECs until week 40 of 2018 (Saturday, 29 September 2018 to Friday, 5 October 2018). And how do FTA Hindi GECs’ stand in relation to their pay TV siblings?

    BARC data for 2018 seems to substantiate the conclusions by a number of reports. It is rural HSM that drives ratings up for FTAs and consequently in combined HSM (U+R). BARC publishes weekly data of the top 10 Hindi GEC channels in the combined urban and rural hindi speaking markets or HSM (U+R), and the HSM urban –HSM (U) and HSM rural – HSM (R). BARC defines HSM as all states in the country except for the four South Indian language markets. These languages are Kannada, Malayalam, Tamil and Telugu. The latest data available at the time of writing this paper was for week 40 of 2018.

    According to BARC data for weeks 1 to 40 of 2018 (Saturday, 30 December 2017 to Friday,5 October 2018), four of the seven channels that appeared for each of the 40 weeks of 2018 in HSM (U+R) were Pay TV channels and three were free to air or FTA . In the case of HSM (U), of the nine channels that appeared in BARC’s lists of top 10 Hindi GEC urban weekly lists during each of the first 40 weeks or 2018, six were pay TV and three were FTA. In the case of rural HSM, five of the nine channels that have appeared in their respective BARC weekly lists, five were FTA and four were pay TV.

    The four major networks that cater to the HSM GEC market – Star India, Sony Pictures Network India (SPN), Viacom 18 and Zee Entertainment Enterprises Ltd (Zeel) each have at least one FTA Hindi GEC each.  

    It is Zeel’s FTA Hindi GEC that has been the most consistent in terms of presence in BARC’s weekly lists in the combined HSM urban and rural, as well as in HSM rural. Overall, it was the most watched Hindi GEC during the first 40 weeks of 2018. Next in terms of ranking is Star India’s pay TV Hindi GEC Star Bharat that has also dominated HSM (U+R). In individual HSM (U) and HSM (R) Star Bharat had the fifth and fourth most weekly impressions respectively during the first 40 weeks of 2018.

    Urban audiences seem to prefer Pay TV to FTA based on weekly data for first 40 weeks of 2018. Six of the nine top Hindi GECs were pay TV, followed by three FTA channels. Based on BARC data, Sony Pal was the most watched FTA channel among urban HSM.

    In the case of rural audiences, FTA channels ruled in terms of weekly impressions during the first 40 weeks of 2018. The first four ranked Hindi GECs during the first 40 weeks of 2018 were FTA. Zee Anmol’s dominance in HSM (U+R) in based on HSM (R).


     

  • Star Plus leads urban market in BARC week 40

    Star Plus leads urban market in BARC week 40

    MUMBAI: ZEE Anmol continues to lead the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 40 of 2018. Zee Anmol, Star Utsav and Sony Pal held on to their top three positions in the rural market. Star Bharat and Sony Sab swapped their fifth and sixth positions in the urban market.

    Hindi GEC (U+R)

    Zee Anmol and Star Utsav retained their first and second position respectively with 832081 impressions ‘000s and 827178 impressions ‘000s. Star Bharat, Star Plus, Zee TV, Sony Pal and Colors stood at third, fourth, fifth, sixth and seventh positions with 763552 impressions ‘000s, 700178 impressions ‘000s, 689810 impressions ‘000s, 685364 impressions ‘000s and 614371 impressions ‘000s respectively.

    Sony Entertainment Television continued to be at eighth position with 610660 impressions ‘000s. Dangal TV and Sony Sab stood atninth and tenth positions with 465992 impressions ‘000s and 448184 impressions ‘000s respectively.

    Hindi Rural GEC

    Zee Anmol, Star Utsav and Sony Pal held on to their top three positions with 672316 impressions ‘000s, 584191 impressions ‘000s and 490505 impressions ‘000s respectively.

    Star Bharat climbed from fifth position to fourth position as compared to the previous week with 393121 impressions ‘000s. Dangal TV also climbed a slot from sixth position to fifth position with 370139 impressions ‘000s. Rishtey jumped down to sixth position from fourth position as compared to the previous week with 341272 impressions ‘000s. Zee TV, Big Magic, Star Plus and Colors retained their seventh, eighth, ninth and tenth positions respectively with 265478 impressions ‘000s, 219090 impressions ‘000s, 214069 impressions ‘000s and 177292 impressions ‘000s.

    Hindi Urban GEC

    Star Plus, Sony Entertainment Television, Colors and Zee TV continued to be at the first, second, third and fourth positions with 486109 impressions ‘000s, 472936 impressions ‘000s, 437079 impressions ‘000s and 424332 impressions ‘000s respectively. Star Bharat and Sony Sab swapped their fifth and sixth positions respectively with 370431 impressions ‘000s and 342530 impressions ‘000s.

    Star Utsav, Sony Pal, Zee Anmol and &TV retained their seventh, eighth, ninth and tenth positions respectively with 242987 impressions ‘000s, 194859 impressions ‘000s, 159766 impressions ‘000s and 130435 impressions ‘000s.

  • Star Plus leads urban market chart in BARC week 39

    Star Plus leads urban market chart in BARC week 39

    MUMBAI: ZEE Anmol continues to lead the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 39 of 2018. Star Bharat and Dangal TV again interchanged their respective positions in the rural market. Colors dropped to third place as Star Plus occupied the first place in the urban market. Star Bharat and Sony Pal climbed three slot each in Hindi (U+R) market.

    Hindi GEC (U+R)

    Zee Anmol continued its leadership and remained on the first place with 775521 impressions ‘000s. Star Utsav also maintained its second position for another week with 730938 impressions ‘000s. Lifting off from the fifth place, Star Plus took the third position with 674836 impressions ‘000s replacing Colors which fell down to the sixth place with 634604 impressions ‘000s.

    Star Bharat and Sony Pal climbed three slots each to the fourth and fifth place with 652806 impressions ‘000s and 645457 impressions ‘000s, respectively. Zee TV dropped by three spots to the seventh position with 613238 impressions ‘000s followed by Sony Entertainment Television which dropped two slots to eighth place with 594293 impressions ‘000s. Sony Sab and Rishtey are at ninth and tenth position with 456625 impressions ‘000s and 449926 impressions ‘000s after interchanging their positions.

    Hindi Rural GEC

    Zee Anmol, Star Utsav and Sony Pal held on to their top three positions with 626235 impressions ‘000s, 510571 impressions ‘000s, 456799 impressions ‘000s, respectively.

    Rishtey also retained its fourth position with 345575 impressions ‘000s. Star Bharat at fifth place with 339485 impressions ‘000s and Dangal TV at sixth place with 325235 impressions ‘000s again interchanged their positions. Colors with 189131 impressions ‘000s moved to the tenth place as Star Plus occupied the ninth place with 212907 impressions ‘000s. Zee TV at seventh place with 235368 impressions ‘000s and Big Magic at eighth place with 223175 impressions ‘000s hold on to their positions as last week.

    Hindi Urban GEC

    Star Plus occupied the first place with 461929 impressions ‘000s in the urban market replacing Colors which went down to the third position with 445474 impressions ‘000s. Sony Entertainment Television climbed one slot to take the second spot with 445792 impressions ‘000s.

    Zee TV was at fourth place with 377869 impressions ‘000s, Sony Sab at fifth place with 336108 impressions ‘000s, Star Bharat at sixth place with 313321 impressions ‘000s and Star Utsav at seventh place with 220367 impressions ‘000s.

    Sony Pal was at eighth place with 188659 impressions ‘000s and Zee Anmol at ninth place with 149286 impressions ‘000s have swapped their positions. &TV is at tenth place with 134300 impressions ‘000s.