ITV

Tag: Sony Rox HD

  • Making music holistic to nurture nexgen talent, says Sony’s Neeraj Vyas

    MUMBAI: To Go-Beyond simply being ‘curators of good music’, Sony MIX and Sony ROX HD have committed to raising the bar, by not just curating good music but also facilitating the creation of great music. The music cluster of Sony Pictures Networks India (SPN) is all set to launch ‘Indian Music Lab | Artist of the month,’ that will provide a platform for the next-gen singers to showcase their versatile talent. The property will kick start on World Music Day – 21 June 2017 and shall be promoting twelve emerging singers over the course of one year on both the channels.

    Comments SPN senior EVP & business head Neeraj Vyas: “Sony MIX & Sony ROX HD are among the preferred music channels in the country. Music has always occupied a central place in the hearts of Indians, but a lot of talent in this field is hidden and unexplored. In collaboration with Indian Music Lab, we are expanding our vision of making our music cluster, a holistic platform to nurture next-gen talent and original music content. We feel privileged to launch this new initiative and promote India’s rich music culture.”

    In collaboration with Indian Music Lab – a new music initiative, this pioneering offering by SPN provides a platform and an opportunity for upcoming singers to train under experienced artistes and shape their ambitions into reality. To give a head start to emerging talent from the country, Sony MIX and Sony ROX HD will showcase one singer-artist every month with two of their original compositions airing on both the channels.

    The first artiste to showcase his talent is Shikhar Kumar with two original compositions ‘Ibaadat’ and ‘Mannat ka Dhaaga’. Other artists to be featured are: Sachin Dave, Hansadhuti Kundu, Ashwani Bisoya, Nimit Luharuka, Aashima Mahajan, Alan, Kevin, Prashant, Neha Chauhan, Anurag Puranik and Manveer Sood.

    This journey undertaken by Sony MIX and ROX HD offers a delightful showcase of fresh singing talent to its musically inclined viewer base. Going beyond the talent show routine, ‘Indian Music Lab | Artist of the month’ will become an ongoing platform for good singers to get recognition at a national level.

  • Four original, Indian, animated shows to start with: ‘Local’ to be Sony Yay! USP

    MUMBAI: Sony Pictures Network India is getting bigger and better with time. In just four months, the network has reached up to nine new channels.

    Started with acquiring ZEEL’s Ten Sports bouquet, the network launched music channel Sony Rox HD, Sony BBC Earth, Sony BBC Earth HD, and now the kids channel — Sony Yay!

    With the launch of Sony Yay!, the network has added 29th channel to its growing family. The channel, which will go live on 18 April, will be available in Hindi, Tamil and Telugu languages across direct-to-home (DTH) and digital cable platforms.

    Promising to be the ‘Destination for Unlimited Happiness’ for kids, the channel has roped in the young cinestar, Tiger Shroff, who has become a phenomenon with kids across the country, as its brand ambassador.

    Targeted towards bringing more happiness to kids between 2 and 14 years of age, Sony Yay! will go live with four original, locally produced, animated shows, a first for any channel in this genre.

    Sony Pictures Networks (SPNI) CEO NP Singh said, “It goes without saying that the Indian television industry is at the interesting crossroads, with the kids genre being a frontrunner in demanding innovation and freshness. Our kids channel, Sony YAY! with its original programming will excite and engage the young audience and leave a lasting impact on their hearts and minds. With the launch of Sony Yay!, the network now offers tailor-made propositions for every member of the family.”

    Broadcasters have been on the continuous lookout to have more channels and programmes for kids in their portfolio. As per the FICCI KPMG report of 2017, there are 15 kids channel which are run by four major broadcasters, that is Disney (Disney, Disney XD, Disney Junior, Hungama), Viacom 18 ( Nickelodeon, Sonic, Teen Nick, Nick Jr), Turner ( Cartoon Network, Pogo, Toonami) and Sun TV (Chutti TV, Kochu TV, Chintu TV, Kushi TV).

    As per BARC data, Nick has been the leader of the genre followed by Pogo TV, Disney, Hungama and Cartoon Network. “Its a highly competitive genre, and, to begin with, being in top five will be the target of this year, and, by next year, the target will be: to be in the top three,” Singh said.

    Talking about the original content, Sony Yay business head Leena Lele Dutta informed, “We are launching the channel with the four original shows. We are looking at 80 per cent of slots to be filled with local shows.”

    The channel is promoting 7am to 10am time band. “Each show is of 22 minutes in which two stories will be shown of 11 mins each. We will have shows play out differently in the morning, a variety of stories at 1pm, and it will be different for the 4pm slot, as well. By the end of the year, we will have 52 episodes of 104 stories each. In October, we will have two more show launches.”

    Dutta further added, “We have done our research before launching the channel. We found that there is dearth of differentiated local content, and our aim is to reach out to the kids, and give them what is missing from their staple diet.”

    Cosmos Maya, Toonz Animation, Frisbee Animation and Softtools are the studios working on these shows.

    A first-of-its-kind musical comedy titled Guru Aur Bhole Mon – Fri at 10am, Sab Jholmaal Hai – A world full of pets that’s nothing short of mischief, mayhem, madness, Mon – Fri at 9am, a classic tale of venturesome friendship Prince Jai Aur Dumdaar Viru Mon – Fri at 11am and a unique laugh-out-loud Ghost Comedy Paap-O-Meter Sat – Sun at 12pm will form the key programming mix of the channel at the time of launch.

    The shows promise to bring unlimited laughter and uninterrupted volumes of fun into the lives of our young generation. Each show explores a different genre in comedy and guarantees uniqueness in terms of its characterisation and narrative, giving the little ones an experience they have not witnessed so far on their television screens.

  • Sony targets 9m HD subs & diaspora with youth-focused Rox in Dolby quality

    Sony targets 9m HD subs & diaspora with youth-focused Rox in Dolby quality

    MUMBAI: Sony Pictures Network India (SPN) has launched its second channel in music genre. The group has strengthened its position in the Hindi music space bringing in Sony Rox HD, a youth-focused contemporary Hindi music high-definition channel.

    Sony Rox HD launched across key direct-to-home (DTH) and digital cable platforms such as Tata Sky, Fastway, In Cable and UCN, among other. It will showcase latest Hindi film music in high-definition visual format of 1080i resolution that is enhanced by Dolby Audio.

    True to its positioning of being a youth-focused music channel, Sony ROX HD revealed the channel look and offerings at a music-styled event that included a special performance by the first two ROX original artistes in Mumbai. The event was witnessed by select media as well as the millions of followers of the SPN network channels simulcast on Facebook Live.

    Served through a day-parted playout with unique programming initiatives, the latest channel on the block promises to be the most exciting. Its tagline: ‘Music Melody Madhoshi’ captures the approach of taking the core ingredient of the genre i.e. ‘Music’, curating and treating it through the perspective of beautiful music i.e.‘Melody’ to transcend the music experience on Sony Rox HD to a high of ‘Madhoshi’.

    Speaking at the launch, SPN CEO NP Singh said, “In the last few years, as a network, we have been growing aggressively. We have been launching more channels and expanding our portfolio in all the genres. When we launched Sony Mix, that was the first time we were getting into Bolllywood music. Six months post the launch, Mix has become the number one channel in the Hindi music space. Building on this gratifying experience, we decided to launch Hindi music super premium channel which is youth focused and which will offer you good quality video i.e 1080i with Dolby Audio. I am confident that Sony Rox HD too will be the leader in the Hindi music space.”

    SPN Hindi movies and music sluster senior EVP and business head Neeraj Vyas said, “A youth-focused contemporary Hindi music channel Sony Rox HD’s music content and programming initiatives will make it the leading hangout destination on television for 15-21-year olds. We are a ‘True-Blue HD Hindi Music Channel’ ensuring our viewers enjoy music that looks good, sounds great and feels awesome.” Speaking to indiantelevision.com, Vyas said that Sony Rox would be primarily targeting the nine million HD homes in India and the sub-continental diaspora across the globe. With Dolby collaboration, he said, Sony Rox aimed at enhancing the sound quality for the music aficianados.

    To a question on the DTH traffic moving on to OTT/VOD platforms, Vyas quipped: “It’s going to take time (in India),” adding that, in the west, in spite of good penetration of Internet and that too at a high speed, television still was a growing phenomenon.

    One of the channel specials: ‘Rox Original artiste of the Month’ sets Rox HD as the first ongoing platform for upcoming Indie artistes on the national television. At the center of it all is a comprehensive music content acquisition strategy ensuring tie-ups with all the leading labels in contemporary music such as T-series, Zee Music, Sony Music, YRF, Eros Music, UTV-Disney and Tips, etc.

    Dolby Laboratories emerging markets senior director Pankaj Kedia said, “Great sound is essential for a complete cinematic entertainment experience and Dolby is excited to work with Sony Rox HD to unveil a dynamic audio experience for consumers. Together with Sony Rox HD, we aim to transform the way music is consumed in the country.”

    The channel will be promoted extensively across all Sony Pictures Networks’ HD channels, carrier platforms, coupled with print, a robust digital and social media presence to engage with audiences at different touch points.

  • Sony targets 9m HD subs & diaspora with youth-focused Rox in Dolby quality

    Sony targets 9m HD subs & diaspora with youth-focused Rox in Dolby quality

    MUMBAI: Sony Pictures Network India (SPN) has launched its second channel in music genre. The group has strengthened its position in the Hindi music space bringing in Sony Rox HD, a youth-focused contemporary Hindi music high-definition channel.

    Sony Rox HD launched across key direct-to-home (DTH) and digital cable platforms such as Tata Sky, Fastway, In Cable and UCN, among other. It will showcase latest Hindi film music in high-definition visual format of 1080i resolution that is enhanced by Dolby Audio.

    True to its positioning of being a youth-focused music channel, Sony ROX HD revealed the channel look and offerings at a music-styled event that included a special performance by the first two ROX original artistes in Mumbai. The event was witnessed by select media as well as the millions of followers of the SPN network channels simulcast on Facebook Live.

    Served through a day-parted playout with unique programming initiatives, the latest channel on the block promises to be the most exciting. Its tagline: ‘Music Melody Madhoshi’ captures the approach of taking the core ingredient of the genre i.e. ‘Music’, curating and treating it through the perspective of beautiful music i.e.‘Melody’ to transcend the music experience on Sony Rox HD to a high of ‘Madhoshi’.

    Speaking at the launch, SPN CEO NP Singh said, “In the last few years, as a network, we have been growing aggressively. We have been launching more channels and expanding our portfolio in all the genres. When we launched Sony Mix, that was the first time we were getting into Bolllywood music. Six months post the launch, Mix has become the number one channel in the Hindi music space. Building on this gratifying experience, we decided to launch Hindi music super premium channel which is youth focused and which will offer you good quality video i.e 1080i with Dolby Audio. I am confident that Sony Rox HD too will be the leader in the Hindi music space.”

    SPN Hindi movies and music sluster senior EVP and business head Neeraj Vyas said, “A youth-focused contemporary Hindi music channel Sony Rox HD’s music content and programming initiatives will make it the leading hangout destination on television for 15-21-year olds. We are a ‘True-Blue HD Hindi Music Channel’ ensuring our viewers enjoy music that looks good, sounds great and feels awesome.” Speaking to indiantelevision.com, Vyas said that Sony Rox would be primarily targeting the nine million HD homes in India and the sub-continental diaspora across the globe. With Dolby collaboration, he said, Sony Rox aimed at enhancing the sound quality for the music aficianados.

    To a question on the DTH traffic moving on to OTT/VOD platforms, Vyas quipped: “It’s going to take time (in India),” adding that, in the west, in spite of good penetration of Internet and that too at a high speed, television still was a growing phenomenon.

    One of the channel specials: ‘Rox Original artiste of the Month’ sets Rox HD as the first ongoing platform for upcoming Indie artistes on the national television. At the center of it all is a comprehensive music content acquisition strategy ensuring tie-ups with all the leading labels in contemporary music such as T-series, Zee Music, Sony Music, YRF, Eros Music, UTV-Disney and Tips, etc.

    Dolby Laboratories emerging markets senior director Pankaj Kedia said, “Great sound is essential for a complete cinematic entertainment experience and Dolby is excited to work with Sony Rox HD to unveil a dynamic audio experience for consumers. Together with Sony Rox HD, we aim to transform the way music is consumed in the country.”

    The channel will be promoted extensively across all Sony Pictures Networks’ HD channels, carrier platforms, coupled with print, a robust digital and social media presence to engage with audiences at different touch points.