Tag: Sony PlayStation

  • AT&T unveils live video streaming service, DirecTV Now

    AT&T unveils live video streaming service, DirecTV Now

    MUMBAI: To win over subscribers who avoid pay-television subscriptions, AT&T has launched its streaming service DirecTV Now. The service will launch at prices ranging from $35 a month for over 60 channels to $70 for over 120 channels.

    The company has also announced that, for a limited time, more than 100 channels will be available for $35. The video service joins competitors like Sling TV and PlayStation Vue in drastically undercutting traditional cable and satellite packages, which often cost more than $100 per month. Dish Network launched Sling TV streaming service more than a year ago, and Sony PlayStation has its own package called PlayStation Vue. Next year, online video service Hulu plans to offer its own bundles of TV channels.

    The platform’s content will include live and on-demand video from Walt Disney, Twenty-First Century Fox, Viacom Inc and Scripps Networks Interactive. According to reports, the company is actively working to bring CBS Corp programming to its service.

    AT&T is counting on the mobile video market for new revenue as most U.S. consumers already have wireless service and further growth is limited. AT&T acquired DirecTV for $48.5 billion last year, making it the largest U.S. pay-TV operator with 25.3 million video subscribers, in an effort to diversify into the media and entertainment business.

    AT&T is also at near talks to acquire Time Warner for about $86 billion. This deal would create a media behemoth that offers TV, wireless, and the content that goes with it.

  • AT&T unveils live video streaming service, DirecTV Now

    AT&T unveils live video streaming service, DirecTV Now

    MUMBAI: To win over subscribers who avoid pay-television subscriptions, AT&T has launched its streaming service DirecTV Now. The service will launch at prices ranging from $35 a month for over 60 channels to $70 for over 120 channels.

    The company has also announced that, for a limited time, more than 100 channels will be available for $35. The video service joins competitors like Sling TV and PlayStation Vue in drastically undercutting traditional cable and satellite packages, which often cost more than $100 per month. Dish Network launched Sling TV streaming service more than a year ago, and Sony PlayStation has its own package called PlayStation Vue. Next year, online video service Hulu plans to offer its own bundles of TV channels.

    The platform’s content will include live and on-demand video from Walt Disney, Twenty-First Century Fox, Viacom Inc and Scripps Networks Interactive. According to reports, the company is actively working to bring CBS Corp programming to its service.

    AT&T is counting on the mobile video market for new revenue as most U.S. consumers already have wireless service and further growth is limited. AT&T acquired DirecTV for $48.5 billion last year, making it the largest U.S. pay-TV operator with 25.3 million video subscribers, in an effort to diversify into the media and entertainment business.

    AT&T is also at near talks to acquire Time Warner for about $86 billion. This deal would create a media behemoth that offers TV, wireless, and the content that goes with it.

  • Nat Geo to showcase ‘Before The Flood’ TVC-free

    Nat Geo to showcase ‘Before The Flood’ TVC-free

    MUMBAI On the heels of last Friday’s theatrical release of the critically acclaimed film ‘Before the Flood’ in New York and Los Angeles, National Geographic Global Networks CEO, Courteney Monroe, shared the network’s plans to premier the show commercial free across digital and streaming platforms around the world as part of the network’s continued commitment to covering climate change.

    This climate-change feature documentary produced and directed by Academy Award-winning filmmaker Fisher Stevens alongside producer, Academy Award-winning actor, environmental activist and U.N. Messenger of Peace Leonardo DiCaprio will be made widely available beginning the same day as its global television premiere on Sunday, Oct. 30, at 9 p.m. ET/8 p.m. CT on National Geographic Channels in 171 countries and 45 languages.

    “In our minds, there is no more important story to tell, no more important issue facing our planet than that of climate change,” said Monroe. “At National Geographic, we believe in the power of storytelling to change the world, and this unprecedented release across digital and streaming platforms is not only a first for our network but also in our industry, underscoring how exceptional we think this film is and how passionate we are about it. We are committed to ensuring as many people as possible see this film as we head into U.S. elections.”

    The documentary will be made available for free across a record number of digital and social platforms for seven days, from Oct. 30 through Nov. 6. This includes Natgeotv.com, VOD/Video On Demand (through MVPD set-top boxes), MVPD Sites and Apps, Nat Geo TV Apps (iPhone, iPad and Apple TV, Roku, Android phones, Xbox One and 360, Samsung Connected TVs), iTunes, Hulu, YouTube, Facebook, Twitter, Amazon, Sony PlayStation, GooglePlay and more. Globally, the distribution plan is also unprecedented in every market (outlined in the chart at the end of the release).

    In addition, at the end of the film, viewers will get a five-minute sneak peek at MARS, from executive producers Brian Grazer and Ron Howard, a global-event series that tells the epic story of mankind’s thrilling quest to colonize Mars, premiering 14 November in the US (13 November globally).

  • Nat Geo to showcase ‘Before The Flood’ TVC-free

    Nat Geo to showcase ‘Before The Flood’ TVC-free

    MUMBAI On the heels of last Friday’s theatrical release of the critically acclaimed film ‘Before the Flood’ in New York and Los Angeles, National Geographic Global Networks CEO, Courteney Monroe, shared the network’s plans to premier the show commercial free across digital and streaming platforms around the world as part of the network’s continued commitment to covering climate change.

    This climate-change feature documentary produced and directed by Academy Award-winning filmmaker Fisher Stevens alongside producer, Academy Award-winning actor, environmental activist and U.N. Messenger of Peace Leonardo DiCaprio will be made widely available beginning the same day as its global television premiere on Sunday, Oct. 30, at 9 p.m. ET/8 p.m. CT on National Geographic Channels in 171 countries and 45 languages.

    “In our minds, there is no more important story to tell, no more important issue facing our planet than that of climate change,” said Monroe. “At National Geographic, we believe in the power of storytelling to change the world, and this unprecedented release across digital and streaming platforms is not only a first for our network but also in our industry, underscoring how exceptional we think this film is and how passionate we are about it. We are committed to ensuring as many people as possible see this film as we head into U.S. elections.”

    The documentary will be made available for free across a record number of digital and social platforms for seven days, from Oct. 30 through Nov. 6. This includes Natgeotv.com, VOD/Video On Demand (through MVPD set-top boxes), MVPD Sites and Apps, Nat Geo TV Apps (iPhone, iPad and Apple TV, Roku, Android phones, Xbox One and 360, Samsung Connected TVs), iTunes, Hulu, YouTube, Facebook, Twitter, Amazon, Sony PlayStation, GooglePlay and more. Globally, the distribution plan is also unprecedented in every market (outlined in the chart at the end of the release).

    In addition, at the end of the film, viewers will get a five-minute sneak peek at MARS, from executive producers Brian Grazer and Ron Howard, a global-event series that tells the epic story of mankind’s thrilling quest to colonize Mars, premiering 14 November in the US (13 November globally).

  • Chris Garbutt promoted to Chief Creative Officer of Ogilvy & Mather East

    Chris Garbutt promoted to Chief Creative Officer of Ogilvy & Mather East

    MUMBAI: Ogilvy & Mather announced today the promotion of Chris Garbutt to Chief Creative Officer of Ogilvy & Mather East. He is currently Chief Creative Officer for Ogilvy & Mather France and will transition into his new role by mid-year. He will be based in New York and report to North American Chief Creative Officer Steve Simpson.

    Garbutt will be responsible for driving the creative vision and delivery for clients across all of Ogilvy & Mather’s East disciplines, including advertising, customer engagement, public relations, digital, shopper marketing, branded content and entertainment. He will continue to work with many of the agency’s global brands and will also continue to sit on the agency’s Worldwide Creative Council.

    Chris first started his career at Ogilvy & Mather Johannesburg in 1995 then moved to TBWAHuntLascaris. He was European Creative Director at TBWAParis where he worked on Nissan, Sony Playstation and Absolut Vodka for five years. He re-joined Ogilvy & Mather France in 2008 as Executive Creative Director working on global campaigns for Dove, Perrier, Coca-Cola, IBM, Louis Vuitton and more. He is currently ranked in the top ten most awarded Chief Creative Officers in the world.

    Tham Khai Meng, Worldwide Chief Creative Officer stated: “Chris inspires, teaches and raises standards. His rare talent, relentless perseverance to always excel in the creative work and his proven leadership skills make him the ideal candidate for this newly created role. I have every confidence that Chris, working with our talented team in New York, will shine and take our office to the next level.”

    Commenting on his move to New York, Chris said, “One of the most exhilarating things about working at Ogilvy is the power of our global network and the opportunity to transcend regions and disciplines. The ability to continue to work with some of the world’s most respected brands but also create the new model agency of the future was something not to be missed.”

    “This is the age of the adaptable agency. Our work is changing daily, and it requires different talent and disciplines,” said Steve Simpson, North American Chief Creative Officer for Ogilvy & Mather. “This development plays to Ogilvy’s strengths. In this new role, Chris will only help us speed our progress and our own evolution.”

    He has worked with a variety of brands and categories, from radio stations to airlines; Volkswagen to BMW; Nando’s Restaurants to KFC; luxury to fast moving consumer goods. Chris’s significant award wins include numerous international awards from festivals such as Eurobest, Cannes Lions, D&AD, One Show, Clios, New York Festivals and the European Effie Awards.

  • PlayStation launches Move Street Cricket II for PS3

    PlayStation launches Move Street Cricket II for PS3

    MUMBAI: Sony PlayStation has announced the release of the second edition of the Street Cricket game as Move Street Cricket II. This PS3 game was developed in India in partnership with development studio, Trine. This is coming in as a sequel to the previous version of Move Street Cricket, launched last summer.

    The game costs Rs 1,499. One can either opt for the Move Street Cricket II stand-alone game or MSCII Move Starter Pack to be available in June this year at a price of Rs 3,650.

    The latest version of Move Street Cricket has new features, including a responsive AI that enhances the user experience when equipped with the Sony PlayStation Move functionality. The pace of the game has been heightened in order to keep the player on their toes. The mini-games have also been tuned to perfection to give the ardent gamer a seamless gaming experience.

    Positioned as ‘Play, the way you play!‘ Indian game developer – Trine has tweaked around with the environments to include eight unique playing fields to choose from. One can now choose their playing field to suit their mood which varies from ‘a school ground‘, ‘the chawl‘ or even ‘a society roof top‘. An added bonus would be the choice to play with any one of eight international teams. The key idea in play here is that the player gets so immersed in their game that they overlook the fact that they are playing it on a digital interface.

    Sony PlayStation India country manager Atindriya Bose said, “After the tremendous success from Move Street Cricket, we are confident consumers are going to enjoy the sequel of Move Street Cricket II. This is another one in the series of successful local development with Trine. In this version, the gameplay has been hugely improved for both the bowling and batting levels through motion sensitivity.”