ITV

Tag: Sony Pix

  • Zee Café is No.1 channel in English GEC; Movies Now leads English movie genre

    Zee Café is No.1 channel in English GEC; Movies Now leads English movie genre

    MUMBAI: Zee Café emerged as the number one channel in the English general entertainment channels (GECs) genre, while the English movies genre saw Movies Now continuing its dominant streak, according to Broadcast Audience Research Council (BARC) All India data in week 7. 

    English GEC

    In this week, Zee Café garnered the pole position with 229 (‘000s) followed by Comedy Central, which retained its second position with 217 (‘000s) with a dip in rating as compared to the previous week. AXN secured the third position with 205 (‘000s), Star World grabbed the fourth position with 137 (‘000s) and Colors Infinity SD stood at number five with 69 (‘000s).

    English Movies

    Movies Now continued to lead the genre and bagged the first position with an increase in ratings with 3083 (‘000s) as against 2542 (‘000s) in week 6.

    Star Movies captured the second berth with 2519 (‘000s) followed by HBO at number three, which saw a slight dip in rating with 1705 (‘000s). Sony Pix with 1384 (‘000s) was at number four, while Zee Studio secured the fifth position with 1271 (‘000s).

  • Sony Pix to bring back arcade video game fun with ‘Pixels’

    Sony Pix to bring back arcade video game fun with ‘Pixels’

    MUMBAI: Sony Pix is all geared up to air the television premiere of Pixels. The comedy movie inspired by a arcade video game of the same name will air on 28 February at 1 pm with a repeat telecast at 9 pm.

    The disaster comedy full of twists features iconic video game characters like Pac-Man, Donkey Kong, Centipede, Galaga, Frogger, Q*bert, and Space Invaders.

    Based on the original short film by Patrick Jean, the action-comedy is directed by Chris Columbus and is produced by Adam Sandler, Chris Columbus, Mark Radcliffe, and Allen Covert.

    As kids in the 1980s, Sam Brenner played by Adam Sandler, Will Cooper enacted by Kevin James, Ludlow Lamonsoff played by Josh Gad, and Eddie played by Peter Dinklag has saved the world thousands of times. They do it for real in Pixels. When intergalactic aliens discover video feeds of classic arcade games and misinterpret them as a declaration of war, they attack the Earth, using the video games as the models for their assaults and now U.S. President Cooper must call on his old-school arcade friends to save the world from being destroyed by the characters. Joining them is Lt. Col. Violet Van Patten played by Michelle Monaghan, a specialist supplying the arcaders with unique weapons to fight the aliens.

    This movie will also give the fans to see Peter Dinklage in a completely different avatar.

  • Sony Pix to bring back arcade video game fun with ‘Pixels’

    Sony Pix to bring back arcade video game fun with ‘Pixels’

    MUMBAI: Sony Pix is all geared up to air the television premiere of Pixels. The comedy movie inspired by a arcade video game of the same name will air on 28 February at 1 pm with a repeat telecast at 9 pm.

    The disaster comedy full of twists features iconic video game characters like Pac-Man, Donkey Kong, Centipede, Galaga, Frogger, Q*bert, and Space Invaders.

    Based on the original short film by Patrick Jean, the action-comedy is directed by Chris Columbus and is produced by Adam Sandler, Chris Columbus, Mark Radcliffe, and Allen Covert.

    As kids in the 1980s, Sam Brenner played by Adam Sandler, Will Cooper enacted by Kevin James, Ludlow Lamonsoff played by Josh Gad, and Eddie played by Peter Dinklag has saved the world thousands of times. They do it for real in Pixels. When intergalactic aliens discover video feeds of classic arcade games and misinterpret them as a declaration of war, they attack the Earth, using the video games as the models for their assaults and now U.S. President Cooper must call on his old-school arcade friends to save the world from being destroyed by the characters. Joining them is Lt. Col. Violet Van Patten played by Michelle Monaghan, a specialist supplying the arcaders with unique weapons to fight the aliens.

    This movie will also give the fans to see Peter Dinklage in a completely different avatar.

  • Entertainment parade on TV channels this Republic Day

    Entertainment parade on TV channels this Republic Day

    MUMBAI / NEW DELHI: Different people define and interpret what Indian-ness means to them. For some, it’s about evolving with the growing global advancements while for others, it’s about staying connected to their roots. Some think of it as an element to bring the change required while some take it as a sense of equality.

     

    Way back in 1950, the Indian Constitution came into being on 26 January and India was proclaimed as a sovereign, democratic and a republic. This day, which marks the birth of our republic is celebrated across the country and television channels across the board are not far behind in entertaining their viewers on this National Holiday.

     

    Most news channels will cover the Republic Day parade live from New Delhi. As the preparations for the 67th Republic Day continue in full swing across the country, Indiantelevision.com sums up the line-up, which will be showcased on TV.

     

    Read on:

     

    English Entertainment Channels

     

    Colors Infinity and Colors Infinity HD

     

    Colors Infinity will treat its binge watchers by airing back-to-back episodes of The Last Ship staring from 7 am to 7 pm. The show, based on an American novel by William Brinkley, is a post-apocalyptic drama television series.

     

    After a global viral pandemic wipes out over 80 per cent of the world’s population, the crew of a lone unaffected US Navy Arleigh Burke-class guided missile destroyer, the fictional USS Nathan James, must try to find a cure, stop the virus, and save humanity. 

     

    FX and FX HD

     

    FX, taking the celebration a notch higher, will air back-to-back episodes of one of the greatest dramas of all timeHouse M.D. entertaining the viewers all day from 10 am.

     

    Sony Pix

     

    The channel will air the entire series of Marvel comic’s beloved superhero Spider-Man in the form of a movie marathon. Spider-Man, Spider-Man 2, Spider-Man 3, The Amazing Spider-Man and The Amazing Spider-Man 2 will play back-to-back on the channel from 10 am onwards.

     

    Zee Cafe

     

    Zee Cafe will premiere a marathon of Cougar Town’s complete final season starting from 1:30 pm.

     

    In the final season of the crazy, wine-drinking suburban gang, Laurie and Travis take things to the next level. While a new job takes Bobby out of the state, Grayson takes on a position as a music teacher. The end of the series sees Jules and the rest, including Tom, going through several major changes.

     

    English Movies Channels

     

    Zee Studio

     

    Zee Studio will run a movie marathon for their viewers this Republic Day. The channel has lined-up a special marathon of movies like Iron Man 3, Thor 2, Transformers 3, GI: Joe 2, Shooter, Minority Report and The Peace Maker airing from 8 am to 11 pm.

     

    Movies Now

     

    For Republic Day, Movies Now has lined up a special property called Badge of Courage from 9 am to 9 pm. The property will feature patriotic movies like Fury, Olympus Has Fallen, Siege, The Universal Soldier: The Return, Battle Los Angeles and White House Down.

     

    English Kids Channels

     

    Nickelodeon

     

    The channel will celebrate this historic day by holding a parade at Mumbai’s Bandra Bandstand at 7:50 am where children from more than 40 schools will participate and walk along with navy and air-force officers to pay their tribute to the country.

     

    Discovery Kids

     

    The channel will premiere special episodes of Kisna on 26 January from 9 am.

     

    English Factual Entertainment Channels

     

    Discovery Channel

     

    On the occasion of Republic Day, Discovery Channel will premiere Siachen at 9 pm. It is a one-hour special programme, which will take viewers through the extreme frontline in the world. It will present the remarkable chronicles of soldiers and their formidable challenges to manage the battlefield where temperatures reach minus 60 degrees.

     

    National Geographic

     

    The channel will celebrate this day by showcasing an exclusive documentary, BSF: India’s First Line of Defence. The documentary will showcase the history, ethos, men and machines of the extraordinary border security force. The show saw its premiere on 25 January, 2016 at 9 pm.

     

    History TV18

     

    History TV18 will air three episodes of Gandhi, which is the first descriptive series on the life of Gandhi examines his relationship with his wife and his role on the path to Indian independence. The channel will air the episodes from 9 – 11 am followed by a repeat at 6 pm.

     

    Following this will be Dynamo Magician Impossible, which is a story on Dynamo heading to India on an epic adventure, which sees him travel from the streets of Mumbai to the sacred city of Varanasi for the annual Holi festival. The show will air at 12 pm with a repeat telecast at 5 pm.

     

    The Birth of Empire: East India Company, revealing how the behemoth that was the East India Company grew into an imperial power, and become the hotbed of corruption and greed that led to its downfall will air from 1 pm followed by the part 1 and 2 of India on 4 Wheels starting from 3 – 5 pm.

     

    The season 2 of VICE – The Pink Gang Rebellion & Genetic Passport will be aired at 9 pm on the channel.

     

    News Channels

     

    CNN-IBN

     

    CNN-IBN will telecast a range of special programming, which will include an exclusive show Saluting Bravehearts to pay tribute to the martyrs of the Pathankot terror attack. The show will air exclusively on the channel at 4:30 pm and 8:30 pm.

     

    The special half-hour show will showcase the stories of the seven martyrs who sacrificed their lives in the deadly terror attack in Pathankot in the first week of January. The documentary will be strung together with candid interviews with the family members of the martyrs.

     

    Apart from this, the channel will also feature the live coverage of the Republic Day parade from 9 am.

     

    DD National / DD Bharati

     

    Even as Doordarshan’s National channel will carry the live telecast of the Republic Day Parade and All India Radio will broadcast the commentary, DD Bharati has scheduled several programmes to mark India’s 67th Republic Day on 26 January.

     

    DD National and All India Radio will broadcast the address to the nation by President Pranab Mukherjee from 7 pm this evening. This will be followed by regional language translations by respective DD kendras all over the country.

     

    DD Bharati will telecast on 25 January at 6 pm a programme on Shaheed Bhagat Singh called Lagenge Har Baras Mele. The half-hour biographical is a snapshot on the life of Bhagat Singh and his remarkable contribution in the freedom struggle.

     

    Freedom Struggle and Indian Poetry will be telecast under the slot Sahitya Bharati to enlighten viewers on the motivational spirit of Indian poets during the Indian freedom struggle. The half-hour programme will be telecast on 25, 26 and 27 January at 8 pm.

     

    Swaraj Ki Goonj, a special programme on the significant role cinema played during the freedom struggle, will be telecast on 25 and 26 January at 10.30 pm.

     

    DD Bharati and DD Chandana will also telecast live, the launch by Prasar Bharati chairman Dr Surya Prakash of AIR Raagam, the 24×7 classical channel of All India Radio at 6 pm on 26 January.

     

    IBN

     

    The special line-up of programmes on IBN7 will focus on a spectrum of topic ranging from the winners of this year’s National Bravery Awards to India’s defence contingent and its capabilities. 

     

    Along with the special shows, the channel will also provide live coverage of Republic Day parade starting from 9 am, which will have French President Francois Hollande as the guest of honour. 

     

    Hindi GEC

     

    Colors

     

    The Hindi general entertainment channel plans to air the national proceedings along with Doordarshan. It will telecast the 67th Republic Day celebration live for its viewers across the country from 9 am onwards.

     

    Hindi Movies Channels

     

    &Pictures

     

    The Hindi movie channel will kick-start its celebrations on 26 January at 8 am and will continue it through the day with a host of power packed movies.

     

    The channel has lined up movies starting with Pardes at 8 am followed by Commando-A One Man Army at 11 am, No Problem at 2 pm, Shamitabh at 5 pm and Lagaan at 8 pm.

     

    Star Gold and Star Gold HD

     

    The channel will showcase the world television premiere of Talvaar on 26 January at 8 pm.

     

  • Entertainment parade on TV channels this Republic Day

    Entertainment parade on TV channels this Republic Day

    MUMBAI / NEW DELHI: Different people define and interpret what Indian-ness means to them. For some, it’s about evolving with the growing global advancements while for others, it’s about staying connected to their roots. Some think of it as an element to bring the change required while some take it as a sense of equality.

     

    Way back in 1950, the Indian Constitution came into being on 26 January and India was proclaimed as a sovereign, democratic and a republic. This day, which marks the birth of our republic is celebrated across the country and television channels across the board are not far behind in entertaining their viewers on this National Holiday.

     

    Most news channels will cover the Republic Day parade live from New Delhi. As the preparations for the 67th Republic Day continue in full swing across the country, Indiantelevision.com sums up the line-up, which will be showcased on TV.

     

    Read on:

     

    English Entertainment Channels

     

    Colors Infinity and Colors Infinity HD

     

    Colors Infinity will treat its binge watchers by airing back-to-back episodes of The Last Ship staring from 7 am to 7 pm. The show, based on an American novel by William Brinkley, is a post-apocalyptic drama television series.

     

    After a global viral pandemic wipes out over 80 per cent of the world’s population, the crew of a lone unaffected US Navy Arleigh Burke-class guided missile destroyer, the fictional USS Nathan James, must try to find a cure, stop the virus, and save humanity. 

     

    FX and FX HD

     

    FX, taking the celebration a notch higher, will air back-to-back episodes of one of the greatest dramas of all timeHouse M.D. entertaining the viewers all day from 10 am.

     

    Sony Pix

     

    The channel will air the entire series of Marvel comic’s beloved superhero Spider-Man in the form of a movie marathon. Spider-Man, Spider-Man 2, Spider-Man 3, The Amazing Spider-Man and The Amazing Spider-Man 2 will play back-to-back on the channel from 10 am onwards.

     

    Zee Cafe

     

    Zee Cafe will premiere a marathon of Cougar Town’s complete final season starting from 1:30 pm.

     

    In the final season of the crazy, wine-drinking suburban gang, Laurie and Travis take things to the next level. While a new job takes Bobby out of the state, Grayson takes on a position as a music teacher. The end of the series sees Jules and the rest, including Tom, going through several major changes.

     

    English Movies Channels

     

    Zee Studio

     

    Zee Studio will run a movie marathon for their viewers this Republic Day. The channel has lined-up a special marathon of movies like Iron Man 3, Thor 2, Transformers 3, GI: Joe 2, Shooter, Minority Report and The Peace Maker airing from 8 am to 11 pm.

     

    Movies Now

     

    For Republic Day, Movies Now has lined up a special property called Badge of Courage from 9 am to 9 pm. The property will feature patriotic movies like Fury, Olympus Has Fallen, Siege, The Universal Soldier: The Return, Battle Los Angeles and White House Down.

     

    English Kids Channels

     

    Nickelodeon

     

    The channel will celebrate this historic day by holding a parade at Mumbai’s Bandra Bandstand at 7:50 am where children from more than 40 schools will participate and walk along with navy and air-force officers to pay their tribute to the country.

     

    Discovery Kids

     

    The channel will premiere special episodes of Kisna on 26 January from 9 am.

     

    English Factual Entertainment Channels

     

    Discovery Channel

     

    On the occasion of Republic Day, Discovery Channel will premiere Siachen at 9 pm. It is a one-hour special programme, which will take viewers through the extreme frontline in the world. It will present the remarkable chronicles of soldiers and their formidable challenges to manage the battlefield where temperatures reach minus 60 degrees.

     

    National Geographic

     

    The channel will celebrate this day by showcasing an exclusive documentary, BSF: India’s First Line of Defence. The documentary will showcase the history, ethos, men and machines of the extraordinary border security force. The show saw its premiere on 25 January, 2016 at 9 pm.

     

    History TV18

     

    History TV18 will air three episodes of Gandhi, which is the first descriptive series on the life of Gandhi examines his relationship with his wife and his role on the path to Indian independence. The channel will air the episodes from 9 – 11 am followed by a repeat at 6 pm.

     

    Following this will be Dynamo Magician Impossible, which is a story on Dynamo heading to India on an epic adventure, which sees him travel from the streets of Mumbai to the sacred city of Varanasi for the annual Holi festival. The show will air at 12 pm with a repeat telecast at 5 pm.

     

    The Birth of Empire: East India Company, revealing how the behemoth that was the East India Company grew into an imperial power, and become the hotbed of corruption and greed that led to its downfall will air from 1 pm followed by the part 1 and 2 of India on 4 Wheels starting from 3 – 5 pm.

     

    The season 2 of VICE – The Pink Gang Rebellion & Genetic Passport will be aired at 9 pm on the channel.

     

    News Channels

     

    CNN-IBN

     

    CNN-IBN will telecast a range of special programming, which will include an exclusive show Saluting Bravehearts to pay tribute to the martyrs of the Pathankot terror attack. The show will air exclusively on the channel at 4:30 pm and 8:30 pm.

     

    The special half-hour show will showcase the stories of the seven martyrs who sacrificed their lives in the deadly terror attack in Pathankot in the first week of January. The documentary will be strung together with candid interviews with the family members of the martyrs.

     

    Apart from this, the channel will also feature the live coverage of the Republic Day parade from 9 am.

     

    DD National / DD Bharati

     

    Even as Doordarshan’s National channel will carry the live telecast of the Republic Day Parade and All India Radio will broadcast the commentary, DD Bharati has scheduled several programmes to mark India’s 67th Republic Day on 26 January.

     

    DD National and All India Radio will broadcast the address to the nation by President Pranab Mukherjee from 7 pm this evening. This will be followed by regional language translations by respective DD kendras all over the country.

     

    DD Bharati will telecast on 25 January at 6 pm a programme on Shaheed Bhagat Singh called Lagenge Har Baras Mele. The half-hour biographical is a snapshot on the life of Bhagat Singh and his remarkable contribution in the freedom struggle.

     

    Freedom Struggle and Indian Poetry will be telecast under the slot Sahitya Bharati to enlighten viewers on the motivational spirit of Indian poets during the Indian freedom struggle. The half-hour programme will be telecast on 25, 26 and 27 January at 8 pm.

     

    Swaraj Ki Goonj, a special programme on the significant role cinema played during the freedom struggle, will be telecast on 25 and 26 January at 10.30 pm.

     

    DD Bharati and DD Chandana will also telecast live, the launch by Prasar Bharati chairman Dr Surya Prakash of AIR Raagam, the 24×7 classical channel of All India Radio at 6 pm on 26 January.

     

    IBN

     

    The special line-up of programmes on IBN7 will focus on a spectrum of topic ranging from the winners of this year’s National Bravery Awards to India’s defence contingent and its capabilities. 

     

    Along with the special shows, the channel will also provide live coverage of Republic Day parade starting from 9 am, which will have French President Francois Hollande as the guest of honour. 

     

    Hindi GEC

     

    Colors

     

    The Hindi general entertainment channel plans to air the national proceedings along with Doordarshan. It will telecast the 67th Republic Day celebration live for its viewers across the country from 9 am onwards.

     

    Hindi Movies Channels

     

    &Pictures

     

    The Hindi movie channel will kick-start its celebrations on 26 January at 8 am and will continue it through the day with a host of power packed movies.

     

    The channel has lined up movies starting with Pardes at 8 am followed by Commando-A One Man Army at 11 am, No Problem at 2 pm, Shamitabh at 5 pm and Lagaan at 8 pm.

     

    Star Gold and Star Gold HD

     

    The channel will showcase the world television premiere of Talvaar on 26 January at 8 pm.

     

  • Sony Pix to air Spider-Man movie marathon

    Sony Pix to air Spider-Man movie marathon

    MUMBAI:  Apart from the telecast, Sony PIX has also arranged to bring a copy of Daily Bugle a fictional New York City tabloid newspaper from the Spider-Man world to India. This is the original copy of the newspaper used in the movie Spider-Man 3 and PIX is going to make it available for viewing across multiple cities in India. Through this one in a million opportunity, the newspaper will be making its round across Hard Rock Café outlets in Mumbai, New Delhi, Bangalore and Hyderabad starting 15 January 2016.

     

     The channel will also air five Spider-Man movies back to back on 26 January 2016 starting 10 am onwards to 9:30 pm.

     

    This Marvel Superhero created by Stan Lee, is one of world’s most beloved superhero. Each of his adventures has left its audiences AMAZED for over 50 years. Catch him beset with troubles in his failing personal life, fight a strange black entity, solve his parent’s mysterious death and save New York City that’s under siege by the Oscorp.

     

     A robust marketing plan has been put in place to promote the Pixathon with special focus on social media. Apart from an exciting contest, where in winners can win exclusive Spider-Man merchandises, PIX will do an all India tour with the original ‘Daily Bugle’ engaging with fans and followers of Spider-Man. The Sony Pictures Networks will be utilised to the fullest to promote the Pixathon.

     

     If you have missed any of the Spider-Man series or need to add the rush and excitement of Spider-Man, then Sony PIX gives you an opportunity to relive the Spiderman magic all day long this republic day. 

  • Sony Pix to air Spider-Man movie marathon

    Sony Pix to air Spider-Man movie marathon

    MUMBAI:  Apart from the telecast, Sony PIX has also arranged to bring a copy of Daily Bugle a fictional New York City tabloid newspaper from the Spider-Man world to India. This is the original copy of the newspaper used in the movie Spider-Man 3 and PIX is going to make it available for viewing across multiple cities in India. Through this one in a million opportunity, the newspaper will be making its round across Hard Rock Café outlets in Mumbai, New Delhi, Bangalore and Hyderabad starting 15 January 2016.

     

     The channel will also air five Spider-Man movies back to back on 26 January 2016 starting 10 am onwards to 9:30 pm.

     

    This Marvel Superhero created by Stan Lee, is one of world’s most beloved superhero. Each of his adventures has left its audiences AMAZED for over 50 years. Catch him beset with troubles in his failing personal life, fight a strange black entity, solve his parent’s mysterious death and save New York City that’s under siege by the Oscorp.

     

     A robust marketing plan has been put in place to promote the Pixathon with special focus on social media. Apart from an exciting contest, where in winners can win exclusive Spider-Man merchandises, PIX will do an all India tour with the original ‘Daily Bugle’ engaging with fans and followers of Spider-Man. The Sony Pictures Networks will be utilised to the fullest to promote the Pixathon.

     

     If you have missed any of the Spider-Man series or need to add the rush and excitement of Spider-Man, then Sony PIX gives you an opportunity to relive the Spiderman magic all day long this republic day. 

  • AXN to premiere ‘Sherlock: The Abominable Bride’

    AXN to premiere ‘Sherlock: The Abominable Bride’

    MUMBAI: AXN is starting off 2016 with a special treat for Sherlockians in India. Catch the premiere of the much-awaited special episode from BBC series, Sherlock, entitled, Sherlock: The Abominable Bride, on 9 January, 2016, and watch the repeat on 10 January 2016 at 12 noon only on AXN.

     

    Set in the Victorian London of 1895, this special episode will witness Sherlock Holmes and Dr. Watson in a different era. The world’s most famous detective-duo find themselves amidst a Baker Street of steam trains, hansom cabs and top hats. But some things remain reassuringly the same, such as their friendship, the adventure, the murder… and the dialogue, “The Name is Sherlock Holmes and the address is 221 Baker Street”.

     

    Talking about the premiere of the special episode, Sony PIX & AXN India executive vice-president and business head Saurabh Yagnik says, “Sherlock is an icon worldwide, and AXN is the home to Sherlock in India. The fans here have waited two-long years to see the new episode of this cult show, and we are very excited to be premiering it. In Sherlock: The Abominable Bride, viewers will witness a very different, Victorian version of the contemporary Sherlock. Tuning in to this two-hour special episode will definitely enthral the viewers as they are taken into a different era of mystery and crime-solving. We expect to delight our viewers with this offering because they know, if it’s Sherlock, it has to be on AXN.”

     

    The Sherlock series is written and created by Steven Moffat and Mark Gatiss, and inspired by the works of Sir Arthur Conan Doyle. Before the production of Season 4 kicks off later this year, this special episode will be a treat to the Sherlock fans in India, who can now catch the premiere exclusively on AXN!

     

    “Sherlock has become a global phenomenon that we at BBC worldwide are extremely proud of.  AXN India has been a valued partner for Sherlock for the past three seasons and we are very happy to work with them again for Sherlock: The Abominable Bride. We are confident that this special episode will captivate Sherlock fans in India”, adds BBC Worldwide India SVP & GM Myleeta Aga.

  • Sony Pix eyes 10% growth in market share in 2016 riding on big ticket premieres

    Sony Pix eyes 10% growth in market share in 2016 riding on big ticket premieres

    MUMBAI: Armed with a host of big ticket movie premieres, Sony Pictures Networks India’s English movie channel Sony Pix is all set to usher in the new year with a bang. The channel, which commanded a market share of 17 per cent from May to December 2015, is eyeing a 10 per cent growth in share next year.

     

    Sony Pictures Networks India EVP and business head – English cluster Saurabh Yagnik says, “Acquisition costs have also seen a significant increase this year. We are expecting a 10 per cent growth in the market share next year. We plan to sustain the growth that we had this year.”

     

    While the channel has movie deals in place with Sony Pictures Entertainment, Lionsgate, MGM and Disney, it recently also inked a deal with NBCUniversal International Distribution under which it will now have access to movie titles from Universal Pictures. With this new deal in place, the three mega box office blockbusters of 2015 namely Jurassic World, Fast and Furious 7 and Minions will have their television premieres on Sony Pix in 2016.

     

    It may be recalled that Sony Pix saw a re-launch in 2013 with a focus on three pillars namely: investing in content, innovating to break clutter and building brand perception by straddling across the entire Hollywood ecosystem in the country. Though these key points from ‘version 1.0’ remain intact in the organisation structure, the channel in its ‘version 2.0’ avatar, will also be seen focussing on three key filters namely scale, style and talkability.

     

    Touting this as the next phase in the growth of the channel, Yagnik says, “The aim this year was to solidify our position as a leading player in the English movie and entertainment space. The year has been extremely successful for the channel. These three elements will form the core of our strategy for Pix v.2.0. By scale we mean larger than life experiences for our viewers. The style will be our personality that we would be identified with. And by talkability, we mean everything we do will be so well differentiated from the clutter that it would commonly refer to as hatke.”

     

    With Sony Pix v.2.0, the channel aims to catapult the philosophy of the brand statement ‘Stay Amazed’ a notch higher with gripping content of blockbuster movies.

     

    On the content front, the channel has acquired exclusive rights to the biggest franchises like Fast and Furious, Hunger Games, Star Wars, Rocky, James Bond, Spider-man, Twilight and Ironman to name a few.

     

    Version 2.0 will supplement the content with three mega premieres of the highest grossing movies of 2016. WhileJurassic World collected $1.66 billion at the box-office, Paul Walker’s last Fast and Furious 7 saw immense success globally with a collection of $1.5 billion. The animated movie Minions, on the other hand, also crossed the $1 billion mark.

     

    Apart from these, the channel will also premiere big ticket movies like Everest, The Hunger Games Mockingjay Part 2, The Walk, Straight Outta Compton, Paddington, Hotel Translyvania, Goosebumps and Insidious 3amongst others. 

     

    “The movie business is all about watching a library of movies and not watching only new movies. Life with a limited number of movies will be boring and that’s why Sony Pix has innumerable movie titles under their cap. We buy movies just for the channel exclusively, which the other channels won’t have on board currently,” adds Yagnik.

     

    With the rise of the multiplexes, while the gap between the international and Indian theatrical release of movies has narrowed down over the years, piracy affects broadcasters to some extent as movies take at least six to eight months to premiere on television. Nevertheless Yagnik strongly believes that this does not affect the channel as the movies have a strong recall value over the audiences. “The audience will watch it in movie theatres or maybe download it but once the movie airs on television, the fans will still watch it again. The entire television watching audience does not go to the theatres to watch a movie. Typically any movie, which has scale in terms of cast, story, VFX, action or the viewing experience, will work well,” he says.

     

    “Big movies have 60 per cent of revenue coming from the international markets but if the movie is completely set in a particular cultural context then it will not work,” he continues.

     

    Sony Pix is all set to bring the next level of differentiation with its signature ‘pixification’ of three elements namely voice, body and soul of the channel. The channel’s voice has always been a male voice-over. However, in this updated version, the voice-over will have a female’s voice. The channel’s body will behold the flavour of the week, month or day in their promos one at a time. On the other hand, the channel’s soul has a change in its lingo more adept for the youth. “The voice-over is just one of the many new things that the audience will experience on the channel. It is important to create a distinctive identity and soul through pixification of our official properties to make it attractive and a free spirited zesty time,” adds Yagnik.

     

    Summarising Pix v.2.0 as the best in class content powered by an equally inimitable pixification of communication and brand ambience, Yagnik is upbeat on the year ahead.

  • Sony Pix to premiere ‘American Hustle’

    Sony Pix to premiere ‘American Hustle’

    MUMBAI: Sony Pix will be premiering American Hustle, a black comedy crime movie for the first time on Indian television. The movie is inspired by the real life story of FBI ABSCAM operation and will air on 26 December at 9 pm.

    The movie is presented by Moto 360 in association with Adidas and Van Heusen. 

     

    Directed by David O Russell, the movie highlights the scandals of 1970s and portrays the story of a con man named Irving Rosenfeld played by Christian Bale, who along with his partner Sydney Prosser played by Amy Adams, is forced to work for a wild FBI agent named Richie DiMaso played by Bradley Cooper. 

    DiMaso pushes them into the world of the Jersey powerbrokers and the mafia that is as dangerous as it is enchanting. Jeremy Renner plays Carmine Polito, the political operator caught between the con-artists and the Feds. Irving’s unpredictable wife Rosalyn played by Jennifer Lawrence, could be identified as the one to bring the entire world crashing down like a delicate pack of cards.