ITV

Tag: Sony Pix HD

  • Sony Pix emerges as the #1 English movie channel in FY 21

    Sony Pix emerges as the #1 English movie channel in FY 21

    MUMBAI: With the financial year 20-21 ending, Sony Pix (SD + HD) has managed to garner 23 percent viewership share. A combination of a library of popular movies, blockbuster premieres and deeper engagement with the customers has propelled the channel to the top position.  The year 2020 was known for many firsts and  SPNI’s English movie channel Sony Pix took this opportunity to continue to innovate and grow backed by many programming and marketing initiatives.

     Apart from premiering blockbuster Hollywood movies like Fast & Furious: Hobbs & Shaw, The Secret Life of Pets 2, How to Train Your Dragon: The Hidden World, Cold Pursuit and more, Sony Pix’s library also hosts some of Hollywood’s biggest franchises like Fast & Furious, The Mummy, Jurassic Park, among others. Such stupendous titles have made Sony Pix the most watched channel in the category – overall as well as during primetime- with highest time spent per viewer*. The channel’s dominance is also reflected in the fact that in the last eight weeks, six out of top ten movie airings in the English movie category were aired from Sony Pix’s library.

    This move has also helped the channel (Sony Pix SD+HD) register a +86 per cent growth in viewership share (vs. FY20), making it the fastest growing English movie channel. Owing to this the channel has managed to gain #1 position on HD feed with a strong share of 31 per cent**. Even in terms of reach and time spent, Sony Pix HD is the undisputed leader**.

    With renewed zest to continue to entertain the viewers with the biggest Hollywood premieres, franchises, marathons and specially curated programming properties, Sony Pix is looking forward to another year of amazement.

    Sony Pictures Networks India English Cluster business head Tushar Shah said,“Last year was not easy, however, to come out not just stronger but also as the leading English movie channel fills our heart with joy. We are grateful to our viewers for their unwavering love and support and have renewed faith in our strategy of placing the consumer first. We are ready to face the new year head-on with a promise to keep entertaining Sony Pix fans with the best of Hollywood blockbusters and movie festivals”.

    * Source: BARC, Market: 10L+, TG: NCCS 15-40 AB, Period: WK 14’2020 – 13’2021, Average Weekly AMA & ATS (viewer), English Movie Channels SD+HD

    ** Source: BARC, Market: 10L+, TG: NCCS 15-40 AB, Period: WK 14’2020 – 13’2021, Average Weekly AMA, ATS (viewer) & Cume Rch’000, English Movie Channel HD

    *** Source: BARC, Market: 10L+, TG: NCCS 15-40 AB, Period: WK 14’2020 – 13’2021, Time bands: 19:00-24:00, Average Weekly AMA, English Movie Channels SD+HD

    **** Source: BARC, Market: 10L+, TG: NCCS 15+ AB, Period: WK 6-13’2021, AMA, English Movie Channels SD

  • Sony launches global green campaign; India focus on waste disposal

    Sony launches global green campaign; India focus on waste disposal

    MUMBAI: Sony Pictures Television Networks will launch a worldwide campaign across their channels in 177 countries, engaging viewers in environmental issues on 28 September.

     

    The effort, titled ‘Picture This,’ will utilise the channels’ storytelling expertise to engage viewers around environmental issues important to each market. Picture This will then combine these local efforts into a worldwide voice to bring awareness to everyday efforts that can help protect our natural resources.

     

    In India, the Picture This campaign will focus on the issue of waste disposal.

     

    “With the reach of our global networks and the passion of our storytelling, we will both engage the community and energise people to action by picturing a better environment. Collectively we can make noise heard around the world on behalf of issues that are central to everyone’s well-being and do it in an entertaining way,” said Sony Pictures Television (SPT) president, worldwide networks Andy Kaplan.

     

    Multi Screen Media (MSM) CEO NP Singh added, “Picture This is a great initiative taken by Sony Pictures Television Networks to engage our viewers on environmental issues. As people of this planet, we need to embrace all the colours that enliven the surroundings in which we co-exist whilst working towards harmonising nature. At MSM, we will take steps to support this global initiative.”

     

    Picture This will include on-air and online elements, events and viewer participation opportunities. At launch, some of the topics will include: recycling in Russia and Italy; eliminating plastic bag use in Asia; waste disposal in India; saving the rhino in South Africa; urban gardening in Latin America; and deforestation in Romania.

     

    The campaign will be aired across channels like AXN, Sony Channel, Sony One, AXN Black, AXN White, Sony PIX HD, Sony SIX HD, AXN Sci-Fi, AXN Mystery, Animax, Sony Sci-Fi, Sony Movie Channel, Canal Sony, Crackle, SET, Turbo, getTV and CineSony.