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Tag: Sony Pix

  • L&T Finance bowls a yorker with Jasprit Bumrah in new TVC

    L&T Finance bowls a yorker with Jasprit Bumrah in new TVC

    MUMBAI: Talk about delivering at pace! L&T Finance Ltd. (LTF) has just dropped a high-octane TV commercial titled ‘Just Zoom Two-wheeler Loans,’ and it’s got more zip than a Jasprit Bumrah bouncer. With the speedster himself front and centre, the campaign cheekily pitches LTF’s loan process as being just as fast and precise as Bumrah’s bowling.

    Launched to coincide with the cricket frenzy of the Asia Cup 2025, where LTF is the associate sponsor on the Sony TV broadcast network, the ad is set in a swanky two-wheeler showroom. The moment of magic? As a hesitant customer wonders about the speed of loan approvals, a TV in the background shows Bumrah charging in. In perfect sync with his iconic run-up and wicket-taking delivery, the loan is approved in real time: documents uploaded, processed, and done.

    The spot cleverly underlines the brand’s tagline ‘Bumrah ki speed par’, marrying cricket fever with financial speed, thanks to LTF’s proprietary AIML-powered credit engine, ‘Project Cyclops’. This tech marvel whirs behind the scenes, assessing credit worthiness instantly and delivering approvals with, well, Bumrah-esque precision.

    “We wanted the film to be as sharp and direct as a Bumrah yorker,” said LTF, chief marketing officer, Kavita Jagtiani. “From instant approvals to AI-powered personalisation, the campaign captures everything we stand for: speed, precision, and simplicity.”

    But this isn’t just a TV play. LTF is rolling out a full-throttle integrated marketing campaign across 13 cities, including hoardings, metro branding, airport takeovers, inflight magazine placements, and even a WhatsApp bot to help you finance your dream bike with a few taps.

    And there’s more for cricket buffs – an AI-powered ‘Bowl like Bumrah’ contest invites fans to mimic the pacer’s style and speed for a chance to win exciting prizes, including Bumrah-signed gloves. The digital buzz is further amped up through an influencer campaign and a social media blitz.

    Viewers can catch the TVC on Sony Sports (in English, Hindi, Tamil, and Malayalam), as well as Sony Pix, Sony Max, Sony Wah, and their HD variants.

  • Sony Pix celebrates 100 years of Columbia Pictures with ‘Century of Cinema’

    Sony Pix celebrates 100 years of Columbia Pictures with ‘Century of Cinema’

    Mumbai: Sony Pix is commemorating a century of Columbia Pictures’ cinematic excellence with its special campaign, ‘Century of Cinema’. This initiative offers viewers not only a curated selection of top Sony Pictures Entertainment films but also an opportunity to win a once-in-a-lifetime trip to the iconic Columbia Pictures Aquaverse with an interactive contest.

    From 16 November 2024, viewers can tune in to Sony Pix at 7:00 pm for four consecutive weekends to participate in a unique interactive contest. By scanning a QR code displayed on the screen or Instagram account, viewers will be transported to a microsite. Once on the microsite, participants can collect character cards inspired by famous characters from Sony Pictures Entertainment movies. Each card possesses unique points and abilities. The user with the highest score at the end of the contest will be the lucky winner of the grand prize: a dream vacation to Columbia Pictures Aquaverse.

    To make this celebration even more special, Sony Pix will screen a lineup of iconic films, including Taxi Driver (1976), Anaconda (1997), Godzilla (1998), Spider-Man 2 (2004), 2012 (2009), Captain Phillips (2013), Spider-Man: Into the Spider-Verse (2018) and Uncharted (2022).

  • Sony PIX brings back PIX Arena Bingo Nights for its viewers

    Sony PIX brings back PIX Arena Bingo Nights for its viewers

    Mumbai: Sony PIX is bringing back its most awaited IP in the gaming category ‘PIX Arena Bingo Nights’. Adding a dash of PIX, to the popular Bingo, Sony PIX is the frontrunner in launching a unique live play-along gaming experience on-air in the English movie category. The channel is airing a special line-up of movies complementing the Bingo nights to amp up the excitement and adrenaline rush.

    Giving viewers a strong enough reason to stay amazed, PIX Arena Bingo Nights is back with its third season. The property engages with Hollywood movie fans giving them a chance to win exciting prizes! Keeping in line with the Bingo tradition, the channel has planned exciting giveaways for four corners, three lines, and the full house. The Bingo-special line-up includes interesting titles such as Morbius, Monster Hunter, and Unchartered. The ‘watch and win’ contest gives winners a chance to win exciting prizes such as smart watches, ear pods, and Bluetooth speakers.

    The games are planned on 23 December, 30 and 6 January respectively.

    Sony AATH business operations head and Sony Pictures Networks India head – marketing & insights, English cluster Rohan Jain, “At Sony PIX we believe in creating enriching experiences for our viewers through engaging innovations. We have seen three successful runs of PIX Arena Bingo Nights, and the testament to it is the phenomenal response received from the audience. We aim to make this an enjoyable experience for our viewers as they look forward to such engaging initiatives during festive season.”

    So, what are you waiting for? Log on to www.sonypixbingo.com and let your inner film fanatic go ‘Bingo’!

  • Sony PIX launches Desi Hollywood for a multilingual experience

    Sony PIX launches Desi Hollywood for a multilingual experience

    Mumbai: Sony PIX has launched ‘Desi Hollywood’ to redefine the cinematic experience by adding a regional flavour to Hollywood titles. This is a unique entertainment segment dedicated to movie lovers who wish to watch their favourite movies in the language of their choice. The prime-time property at 9:00 pm will give viewers access to Hollywood titles dubbed in Hindi, Tamil, and Telugu, besides English.

    ‘Desi Hollywood’ offers a curated collection of popular Hollywood titles but with an Indian touch. Viewers will be offered 24 exciting titles in the genres of action, creature-feature, adventure, and horror. The blockbuster titles include The Dark Knight, Aquaman, The Meg, Justice League, Journey 2: The Mysterious Island, Annabelle Comes Home and Rampage, amongst the rest. Sony PIX aims to create an opportunity with the new fare for Indian moviegoers to enjoy the best of Hollywood in languages close to their hearts.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Sony PIX (@sonypixindia)

     

    So, tighten your seatbelts and experience ‘Desi Hollywood’ on Sony PIX, every Monday – Saturday at 9:00 pm.

    Sony Pictures Networks India chief marketing officer & business head – English cluster & Sony AATH Tushar Shah said, “Desi Hollywood reinforces our commitment to offer viewers a unique and unparalleled entertainment experience. It brings the best of both worlds, allowing audiences to indulge in Hollywood’s finest in the language of their choice. We believe that our viewers will thoroughly enjoy this exciting new offering.”

  • Sony PIX viewership share grows in FY23 during Week 14-26: Barc

    Sony PIX viewership share grows in FY23 during Week 14-26: Barc

    Mumbai: English movie channel, Sony PIX, has grown its viewership share from 27 per cent in FY22 to 31 per cent in FY23 among the target group 15-40 AB, market 10 lakh+, period Week 14-26 of 2022, as per Broadcast Audience Research Council (Barc) data.

    “Moreover, it has the distinction of being the only channel in the English movie category to have shown viewership growth over the last fiscal,” said the company’s statement.

    The channel is launching two new properties – Always Trending and Action @11. Always trending will showcase the best performing titles on the channel and Action @11 will soar the adrenaline rush of viewers through power-packed movies.

    With the brand promise of ‘Stay Amazed’, Sony PIX is home to Hollywood’s biggest franchises. Some of the thrilling additions that steered the performance numbers have been “Shazam”, “Venom”, “Spider-Man: Homecoming”, “Jumanji: Welcome To The Jungle”, “Kong Skull Island”, and “Wonder Woman”. In fact, 12 of the top 20 movies in the category during the last quarter were aired on Sony PIX. The channel has been a frontrunner in the primetime slot of 07:00 p.m – 12:00 a.m.

    To drive viewer engagement and build a strong recall, the brand has been innovating its IPs each year, making them more interesting. Among all the properties, some of the most successful ones have been PIX Arena Bingo Nights – the perfect Bingo for movie buffs, PIX Premiere League – an action-packed line-up, Mind It showcasing English movie titles in regional languages, and Hollywood’s Finest – telecasting critically acclaimed award-winning Hollywood titles.

    “Being no. 1 is a matter of immense pride for us and we are grateful for the continued love and support of our viewers,” said Sony Pictures Networks chief marketing officer and business head – English cluster and Sony Aath Tushar Shah. “I would also like to take this opportunity to thank all our stakeholders for supporting us in our fulfilling journey. Being the most viewed channel in the category is a testimony to our commitment to providing only the best Hollywood experience to our audiences, and we are committed to sustaining this momentum.”

    Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 14-26’2022, Average Weekly AMAs, SD

  • Sony Pix strengthens lineup in partnership with SPE, Warner Bros & NBC Universal

    Sony Pix strengthens lineup in partnership with SPE, Warner Bros & NBC Universal

    Mumbai: Sony Pix has partnered with Sony Pictures Entertainment along with continued support of Warner Brothers and NBC Universal to announce their upcoming programming lineup. This includes titles like “Shazam,” “Spiderman,” “Lord of the Rings,” “My Best Friend’s Wedding,” “Sleepless in Seattle,” “Resident Evil,” and “Insidious.”

    The channel’s constant innovation in terms of content has garnered a great response from the viewers,” said the statement. In 2021, the channel introduced properties such as ‘Pix Triple treat,’ ‘Mega Pixathon,’ ‘Twice is Nice,’ and a slew of Indian television premieres to woo audiences. The channel is planning to introduce a new property titled ‘Love Stories on Pix’ that will help viewers enjoy romantic films in the comfort of their homes.

    Sony Pix has secured top rank in terms of viewership both SD and HD platforms in its category and is also the leader in the primetime slot of 1900-2400 hours according to Broadcast Audience Research Council (Barc) data (Source: Barc, TG – 15-40 AB, Market – 10L+, Period – Wk 51’21 – Wk 2’22)

    “In our constant endeavor to bring the best to our viewers, this year we will see movies from Hollywood’s best studios like Sony Pictures Entertainment, Warner Brothers and NBC Universal on Sony PIX,” said Sony Pictures Networks’ chief marketing officer and business head – English cluster and Sony Aath Tushar Shah. “We are delighted to partner with these studios once again and look forward to yet another fulfilling year ahead.”

  • Sony Pix emerges as the #1 English movie channel in FY 21

    Sony Pix emerges as the #1 English movie channel in FY 21

    MUMBAI: With the financial year 20-21 ending, Sony Pix (SD + HD) has managed to garner 23 percent viewership share. A combination of a library of popular movies, blockbuster premieres and deeper engagement with the customers has propelled the channel to the top position.  The year 2020 was known for many firsts and  SPNI’s English movie channel Sony Pix took this opportunity to continue to innovate and grow backed by many programming and marketing initiatives.

     Apart from premiering blockbuster Hollywood movies like Fast & Furious: Hobbs & Shaw, The Secret Life of Pets 2, How to Train Your Dragon: The Hidden World, Cold Pursuit and more, Sony Pix’s library also hosts some of Hollywood’s biggest franchises like Fast & Furious, The Mummy, Jurassic Park, among others. Such stupendous titles have made Sony Pix the most watched channel in the category – overall as well as during primetime- with highest time spent per viewer*. The channel’s dominance is also reflected in the fact that in the last eight weeks, six out of top ten movie airings in the English movie category were aired from Sony Pix’s library.

    This move has also helped the channel (Sony Pix SD+HD) register a +86 per cent growth in viewership share (vs. FY20), making it the fastest growing English movie channel. Owing to this the channel has managed to gain #1 position on HD feed with a strong share of 31 per cent**. Even in terms of reach and time spent, Sony Pix HD is the undisputed leader**.

    With renewed zest to continue to entertain the viewers with the biggest Hollywood premieres, franchises, marathons and specially curated programming properties, Sony Pix is looking forward to another year of amazement.

    Sony Pictures Networks India English Cluster business head Tushar Shah said,“Last year was not easy, however, to come out not just stronger but also as the leading English movie channel fills our heart with joy. We are grateful to our viewers for their unwavering love and support and have renewed faith in our strategy of placing the consumer first. We are ready to face the new year head-on with a promise to keep entertaining Sony Pix fans with the best of Hollywood blockbusters and movie festivals”.

    * Source: BARC, Market: 10L+, TG: NCCS 15-40 AB, Period: WK 14’2020 – 13’2021, Average Weekly AMA & ATS (viewer), English Movie Channels SD+HD

    ** Source: BARC, Market: 10L+, TG: NCCS 15-40 AB, Period: WK 14’2020 – 13’2021, Average Weekly AMA, ATS (viewer) & Cume Rch’000, English Movie Channel HD

    *** Source: BARC, Market: 10L+, TG: NCCS 15-40 AB, Period: WK 14’2020 – 13’2021, Time bands: 19:00-24:00, Average Weekly AMA, English Movie Channels SD+HD

    **** Source: BARC, Market: 10L+, TG: NCCS 15+ AB, Period: WK 6-13’2021, AMA, English Movie Channels SD

  • Sony Pix introduces new programming property

    Sony Pix introduces new programming property

    MUMBAI: Sony Pix enthralled fans through 2020 with the biggest Hollywood premieres, new programming IPs and innovations so much so that it was audience’s favorite English movie channel. Now entering 2021 with a renewed zest to entertain, Sony Pix is helping viewers keep up the trend of new year, new resolutions by introducing a new programming property – Amazement @9: New Year Resolution. As part of the property, Sony Pix will pick a different theme each week and show the relevant, best of Hollywood movies under each theme.

    ‘Amazement @9: New Year Resolution’ movie property goes live on 11 January and will air movies from Monday to Friday at 9 pm. The theme will vary each week starting with ‘Have No Fear All Year’ under which there’ll be movies like I am Legend and Rampage, ‘Fit Enough To Kickass’ under which there’ll be Cold Pursuit and 300 among other movies, ‘Always Say Yes To Adventure’ which will have movies like How to Train Your Dragon and Fantastic Beasts and lastly, ‘Be A Hero’ under which there’ll be Wonder Woman and Justice League among other movies.

    Additionally, there is the Indian television premiere of King of Thieves on 10 January at 9 pm. The movie has a stellar cast consisting of stalwarts like Michael Caine and Michael Gambon among others. There are also two popular movies airing first time on Sony Pix Kung Fu Panda 3 on 24 January at 1 pm and 9 pm and The Intern on 31 January at 9 pm. And to add to this, there’s a special programming line-up on Republic Day to keep the thrill and amazement alive through the day – there’s Fast & Furious PIXathon on 26 January, 9 am onwards.

    And finally, continuing the legacy of introducing and showing multi-language films on a Hollywood movie channel, Sony Pix will have a special multi-language line-up on the occasion of ‘Pongal’ and ‘Makar Sankranti’ on 14 January, 10 am onwards. This special festival will consist of blockbuster movies like The Dark Knight, Fantastic Beasts and Where To Find Them, How to Train Your Dragon, The Mummy Returns and more.

    Sony Pictures Networks India English cluster business head Tushar Shah said, “We are excited to start the new year with the same, new resolutions as our fans, which includes not to fear, which is with new resolutions which include to not fear, to be adventurous, to be fit and to be a hero when needed the most. We ended last year on a good note, with the love of our fans and we hope the same from this year too – to keep the entertainment and amazement quotient high with the best of Hollywood movies”.

  • Guest column: Looking back and beyond

    Guest column: Looking back and beyond

    Mumbai: Looking back, none of us had remotely fathomed the enduring chaos that 2020 would unfold. More than the startling impact of the global pandemic, I believe it was the abruptness of the situation, subsequent lockdowns and the looming uncertainty that caught us off guard. However, though in the face of adversity, the undying human spirit coupled with technology helped us adapt quickly to the disruptive reality. An overwhelming year as this introduced us to the humane side of technology that kept us connected and fastened us to some semblance of stability. 

    Undeniably, the impact on businesses was harder. For media and entertainment, the complete halt on shoots and production was a major roadblock, but I feel the hurdles prompted content creators to realign their programming choices, adapt to changing trends and be more accepting of risks. The skyrocketing success of the most iconic shows from the past made headlines, generated viewership growth and reinstated the power of content that engages and inspires. Not only did this lead to a surge in family viewing in 2020 but was key to the 20 per cent increase in daytime viewership including a spike in average time spent on television (as per a BARC –Nielsen Report).

    This reassuring response spilled over to niche categories like Infotainment and English movies as well with the latter surging by 95 per cent in non-prime time viewership. To cater to the new set of viewers on Sony BBC Earth and Sony Pix, we introduced afternoon slots and expanded our offerings that opened to positive feedback. Our marketing and programming innovations were driven by this sole intent of being a consumer-first brand and be visible at all touchpoints.

    Talking of touchpoints, social media topped that list with a growth of over 87 per cent as per industry estimates (as per Hammerkopf Consumer Snapshot Survey). With more than four hours being spent on the platforms daily post lockdown, social media engagement led brands to explore avenues that would connect across demographics and geographies. Launching AR Filters on Instagram and Facebook and hosting FB Live Workshops for Sony BBC Earth and Sony PIX were reflective of this paradigm shift.

    Another pioneering transition was in education, with the surge in digital learning, it opened brands to the benefits of constant engagement and showcasing of more content. Driven by the purpose of offering a holistic experience to young minds and reach more students, we ensured an online presence for our existing school contact programme. This was achieved via a microsite that hosted e-bulletins, recorded videos, live interactions and more. With more than 3.6L pageviews and increasing by the day, this has emerged as an effective delivery mechanism for us, and I believe it is here to stay.

    As regards online engagement, Sony Pix hosted an online gaming tournament with around two thousand gamers that fetched more than one million-plus views.

    In culmination, from a business standpoint, I feel understanding of audience behaviour, adaptability and innovation were my biggest takeaways of 2020. Despite the challenges, Sony Pix managed to chart growth in consumer viewership and reach.

    On a personal level, I hope we remember 2020 not just as a year of impediments but as one that gave us a chance to pause, reflect and rejig our way of life. Forward to 2021, I wish for all to start over with more empathy and awareness towards self and the world at large as we inch towards a year of hope.

    (The author is Sony Pictures Networks India English cluster business head Tushar Shah. Indiantelevision.com may not subscribe to his views)

  • Sony Pix establishes itself as the undisputed leader in the English movie category

    Sony Pix establishes itself as the undisputed leader in the English movie category

    MUMBAI: 2020 was a year of many firsts and Sony Pix took this opportunity to continue to innovate and grow backed by many programming and marketing initiatives. From premiering the biggest movies and introducing new programming IPs to being the first in the category to launch an AR filter game and an e-sports gaming event, Sony Pix has truly gone beyond the extraordinary this year and emerged as the most watched channel in India over the last quarter.

    This remarkable growth is reflective of the staggering viewership rise in the English movie category by 24 per cent, this year. Riding on its cluster of offerings, Sony Pix pushed the envelope further in audience engagement and scaled up to number one position in both SD and HD feed with 23 per cent and 29 per cent share in viewership, respectively, over the last 13 weeks average* along with being number one consistently for the last five weeks with 25 per cent share. Not just the leader, Sony Pix is also the fastest growing English movie channel in the category both in terms of viewership and reach in CY 2020 YTD, as compared to CY 2019. It has registered a 1.7x growth in viewership and 1.2x growth in reach for SD and a 2.4x growth in viewership and 1.5x growth in reach for HD. Sony PIX HD has also ensured the maximum reach in the English movie category, not just for the last 13 weeks but also for entire CY 2020 YTD.

    Sony PIX’s constant endeavor to put the consumer first coupled with a strong distribution network, strategic content line-up and robust marketing innovations has resulted in Sony Pix’s unparalleled performance and the perfect victory run to end 2020 on a sweet note.

    *Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 36-48’20, Average Weekly AMA, English Movie Channels SD

    *Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 36-48’20, Average Weekly AMA, English Movie Channels HD

    *Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 44-48’20, Average Weekly AMA, English Movie Channels SD

    *Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 1’19-48’20, Average Weekly AMA & Average Weekly Cumulative Reach, English Movie Channels SD

    *Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 1’19-48’20, Average Weekly AMA & Average Weekly Cumulative Reach, English Movie Channels HD

    Sony Pictures Networks India English cluster business head Tushar Shah said “We thank the fans for showing their love for Sony PIX and making it the most watched English movie channel in the category. We are glad that Sony PIX provided some great entertainment to our fans during a challenging year like 2020 and look forward to providing more amazement in the new year”.