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  • SonyLIV, Applause Entertainment announce first Tamil original ‘Iru Dhuruvam’

    SonyLIV, Applause Entertainment announce first Tamil original ‘Iru Dhuruvam’

    MUMBAI : Startled at the sudden disappearance of his wife Geetha, Viktor an astute cop gets cracking on the case. But as he probes deeper, a series of gruesome murders put the entire city in panic leaving him in a predicament. What will he do next? SonyLIV, India’s first premium video on demand (VOD) platform along with Applause Entertainment, a venture of the Aditya Birla Group announced the launch of their first Tamil original ‘Iru Dhuruvam’ premiering on SonyLIV.

    Produced for Applause Entertainment by Pramod Cheruvalath’s Sign of Life Productions, the show which means ‘bipolar’ is directed and written by M Kumaran. The show begins with a series of horrific murders that put the city in a state of shock and chaos overnight. It turns out to be the work of a serial killer who quotes couplets from the “Thirukkural” (a classic Tamil text) as clues, leaving everyone at sixes and sevens. Inspector David Viktor, a hawk-eyed cop is assigned to hunt down the killer. But what happens when the hunter himself becomes a prey? As Viktor gets embroiled deeper into this strange turn of events, little does he know what lies ahead for him. While investigating the brutal murders, he himself is under the scanner for his wife’s mysterious disappearance. Is there a connection between these two events? Will this investigation lead him to his wife? The gripping series will see inspector Viktor encountering all details that will put him at crossroads of his professional and personal life.

    Running over 9 episodes, Iru Dhuruvam features actors Nandha Durairaj – one of the first popular Tamil actors venturing into the OTT space post a hiatus, Abhirami Iyer – former Miss Tamil Nadu who is a popular face in the Tamil web space, the young YouTube sensation Abdool and popular theatre and film artist Sebastin, Anisha in lead roles of this nail-biting web series, that is sure to leave you on the edge of your seat and hooked on till the end.

    Iru Dhuruvam is SonyLIV’s second content offering for its Tamil audience. Post its foray in the market in May 2019, the platform recently launched the Tamil version of its marquee show Crime Patrol with actor Ganesh Venkatraman that has got the audience talking. With tailormade stories like Iru Dhuruvam, Crime Patrol, My Marappu, Cookies and the upcoming Tamil original Aivar amongst others SonyLIV plans to pique the interest of its Tamil audience by engaging them with localised content rooted in Tamil traditions and sensibilities. Additionally, some of the most popular shows from SonyLIV include TVF originals such as Pitchers, Permanent Roommates, Tripling, along with over 40 iconic shows from Sony Pictures Networks India (SPN) content library like CID, Patiala Babes, Ladies Special, Aladdin, Beyhadh amongst others are available in Tamil to the audience for a customized entertainment experience.

    Uday Sodhi Business Head Digital Sony Pictures Networks India said, “This partnership with Applause Entertainment blends our in-depth consumer understanding with their finesse in storytelling. With ‘Iru Dhuruvam’, we plan to scale up our Tamil offerings and be the go to OTT destination for the local audience. In a cluttered market like India, such collaborations are a leap towards an evolved ecosystem and will strengthen our promise of delivering cutting edge stories in the digital space. We look forward to a long term and fruitful association with Applause Entertainment as we collaborate to diversify our content offerings for the region.”

    Sameer Nair, CEO, Applause Entertainment said, “India is a mass of niches and at Applause we want to build a diverse content repertoire to appeal to every audience palate. The launch of ‘Iru Dhuruvam’ is a step towards that direction. It marks our foray into regional content and is the first Tamil original partnership for Applause Entertainment and SonyLIV. We are excited to associate with SonyLIV and commence our journey of localized content through this show.”

  • Sony Pictures Networks India retains the exclusive media rights of the world’s largest MMA promotion the Ultimate Fighting Championship (UFC), until 2023

    Sony Pictures Networks India retains the exclusive media rights of the world’s largest MMA promotion the Ultimate Fighting Championship (UFC), until 2023

    Sony Pictures Networks India Private Limited (SPN) has retained the exclusive media rights for the premier mixed martial arts promotion, the Ultimate Fighting Championship (UFC) till 2023. The extended partnership with UFCÒ will help SPN to build on the enduring popularity of combat sports in the Indian subcontinent. Fans can watch the LIVE telecast of all the UFC Fight Nights and PPVs, featuring the best MMA talent battle it out inside the world-famous OctagonÒ, live and exclusive on SONY TEN 2 and SONY TEN 2 HD channels. UFC content will also be available on SPN’s premium video on demand (VOD) service, SonyLIV.

    In order to meet the growing demand for UFC, owing to the rise in its popularity, SPN is telecasting thematic content ranging from highlights of recent UFC events as well as iconic bouts, fighter stories, countdown shows, and previews of upcoming UFC events. Viewers can tune in at 7:00 PM every Monday to Friday to watch this engaging content on SONY TEN 2 and SONY TEN 2 HD channels. In addition to this, there will also be a repeat telecast at 11:00 PM for viewers who missed the original airing. Top MMA fighters like UFC lightweight champion Khabib Nurmagomedov, UFC flyweight and bantamweight champion Henry Cejudo, UFC women’s bantamweight and featherweight champion Amanda Nunes, UFC light heavyweight champion Jon Jones, UFC featherweight champion Max Holloway, former UFC featherweight and lightweight champion Conor McGregor, former UFC women’s bantamweight  champion Holly Holm, and UFC heavyweight Derrick Lews, along with past fighters such as former UFC women’s bantamweight champion Ronda Rousey and  former UFC heavyweight champion Brock Lesnar will be prominently featured.

    Comments:

    Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India:

    “UFC is the gold standard for the sport of MMA across the globe and features the highest level of talent in their roster. Over the past few years, we have seen a steady growth in consumption of the sport and around 100 million viewers watched UFC on Indian television in 2018. UFC has garnered a dedicated fan base over the past few years and is one of the most watched fight sports properties in India. To meet the growing demand for UFC content, we will telecast both live events and non-live content on the SONY TEN 2 channels.”

    Fans can also catch the exciting content on SONY TEN 2 channels at 7:00PM and the repeat telecast at 11:00PM.

    ·         Monday – Countdown shows on the most iconic moments and fighters in in the history of UFC

    ·         Tuesday – Highlights of the most recent UFC event

    ·         Wednesday – Throwback stories behind individual classic and iconic bouts in UFC history

    ·         Thursday –A ‘best of’ compilations of popular fighters or classic bouts

    ·         Friday – Contemporary UFC news and preview stories ahead of the upcoming UFC event on the weekend

  • Take out masses from media, and you will have no media left’, says 21st Century Fox president Uday Shankar

    Take out masses from media, and you will have no media left’, says 21st Century Fox president Uday Shankar

    MUMBAI: "You cannot take out mass from 'mass media', because then there will be no media left", said Uday Shankar, President of 21st Century Fox and former chairman and CEO of Star India at "TV Ka Dum", a daylong conclave organized by India TV in Mumbai, attended by top Bollywood and TV stars, last weekend. 

    Participating in a panel debate with Raj Nayak, COO of Viacom-18 and N. P. Singh, CEO of Sony Pictures Networks, Uday Shankar said: "Television shows are made to get ratings, because the viewers are the ultimate arbiters. TV shows are not made for private viewing. Whether TV shows, newspapers or films, unless the masses read or watch them, you cannot judge their popularity."

    Uday Shankar added: "Ratings are only the output to judge the content that is produced. Ratings is the sum of how many number of people watched a particular show. No astrologer can predict the ratings of a show. Producers are interested only in what viewers would like to watch or know, whether it is horror, comedy or love story."

    On the issue of why more and more TV shows based on superstition and horror are being produced, Uday Shankar replied: "There are serious TV shows too, like Satyamev Jayate, but to cater to a nation of 125 crore people, you cannot have a single size boot. One has to make shows according to the size of the foot of different types of people."

    "TV networks have a broad spectrum of shows that include entertainment, and shows which are serious and some light. which the viewer can enjoy. When a person returns home tired after daylong work, and sits with his family to watch TV, he or she needs entertainment.  You can't go on hectoring him or her all day with speeches.  Give some time to speeches and some to entertainment, in the language which he or she can understand and accept. 

    "If a car or bicycle manufacturer can want more and more people to buy vehicles,  then why not a TV producer can want more and more people to watch the show. There is nothing wrong in it. " 

    "Some vested interests, including some politicians, do not like to watch certain TV shows. My answer is: if the people of our country have become more conscious and they are asking questions from those in power, it is not because of consciousness spread by the political class. TV programmes, whether entertainment or news, have spread awareness among the people."

    Viacom-18 COO Raj Nayak said: "My question is why do those who raise objections watch TV programmes that are negative? If some TV shows get good numbers it is because they are in demand. But one should also know that people watch shows like Satyamev Jayate, Balika Vadhu, Shakti (on transgenders), Udaan (on bonded labour). These shows entertain and also try to bring about social changes. 

    Nayak said: "The Star Plus show Saathiya was on women empowerment, and shows like these educate people. Shows are made to care to different tastes of viewers. If more people watch the TV show Naagin, let me say, television did not create Naagin. Already there were four Bollywood films on Naagin.

    Nayak added: "Television and cinema reflect what is happening in society, they reflect what people want. Whenever we launch a new show, we never look at the TRP. No channel makes shows after watching TRPs. Shows are made only when there is good content. TRP is only a byproduct. Of course, at the end of day, the channels want TRPs because, after all, we have to run our company."

    N.P. Singh, CEO of Sony Pictures Networks, said: "I agree that television is an important medium for creating social impact.  Our shows did create a positive impact on society. Kaun Banega Crorepati is a very powerful and successful format, and its success was a given. It is a vehicle to create a positive and social change impact. 

    "We showcased stories of small town people whose work inspire others. That is why we decided that we will show the life journey of KBC participants so that it can inspire viewers."

    Asked by hosts Maniesh Paul and Charul Malik as to why TV shows are pulled off the air abruptly by GEC networks, Uday Shankar replied: " It's natural that when viewers do not like a show, it is pulled off the air. What can we do? We are not running an autocratic regime where shows will continue to run by government diktat, even if viewers like it or not. Here you have to respect the wishes of the people. For us, shows are a commercial enterprise. If viewers do not watch the show, how can we sell it (to advertisers)?

  • TDSAT to hear Sony-Tata Sky audit case on 23 January

    TDSAT to hear Sony-Tata Sky audit case on 23 January

    MUMBAI: Accepting the joint plea made by Sony Pictures Networks India Pvt. Ltd. and Tata Sky Ltd, the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) has listed the hearing of the broadcasting petition filed by the former on 23 January 2019.

    SPN had sought an order allowing it to conduct an on-ground technical and commercial audit of Tata Sky’s systems in the month of October this year. It had also asked Tata Sky to cooperate in the audit process and ‘provide unhindered access’ to its systems, given that the latter had signed a RIO agreement in 2004 with Taj TV India Pvt. Ltd., which is now a part of SPN, conceding the right to hold audit in favor of the broadcaster.

    Tata Sky in response had claimed that the said regulations are not acceptable in the light of another RIO agreement that was executed between the parties on 29 September 2018 and became effective from 1 October 2018.  

    It had said that it is “not opposed to the holding of an audit by an independent auditor but it is opposed to applicant’s having unhindered access to many other information and data relating to products of other broadcasters”. It requested that an independent authority, such as BECIL, should conduct the audit and also objected to some clauses in the agreement on the ground that they will encroach upon its right to keep certain information confidential.

    In the previous hearing, on 27 November 2018, TDSAT had ordered both the parties to allow BECIL to conduct the audit at an early date, preferably within two weeks, in accordance with the requirement of regulation keeping the concern of SPN in view.

  • Sony India unveils #KoiKasarNahi campaign for Asian Games

    Sony India unveils #KoiKasarNahi campaign for Asian Games

    MUMBAI: The 18th edition of Asian games is all set to go on floors from 18 August to 2 September 2018 in the Indonesian cities of Jakarta and Palembang.  Meanwhile Sony Pictures Networks India (SPN) today announced its marketing and digital initiatives for the pan-Asian multi-sport event. With India being one of the first five founding members of the Asian Games, expectations from our contingent are always high.

    Be it the Olympics, Commonwealth Games or Asian Games, Indian athletes have never left any stone unturned in their quest to win medals and proudly represent the country. With this backdrop, SPN launched its campaign ‘Koi Kasar Nahi’.

    As a part of the campaign, SPN will be hosting a ‘Fan Flame’ on its microsite   https://sonypicturessportsnetwork.com/koikasarnahi/. Inspired by the Asian Games torch that burns in the cauldron for the duration of the Games, the virtual Fan Flame will burn brighter with every message of support that goes out to the athletes.

    In order to show support and add to the fan flame, all fans have to do is use the hashtag #KoiKasarNahi on social media platforms like Facebook, Twitter and Instagram and post their inspirational and supportive messages to the athletes. Each post will appear on the digital fan flame and will be sent to our athletes.

    Sony Pictures Networks India sports and distribution business president Rajesh Kaul said, “At Sony Pictures Networks India we have always promoted a multi-sport culture and it doesn’t get bigger than the 18th Asian Games. As our athletes compete across 36 sports and against sportspeople from 45 countries, we will bring fans and viewers the ultimate experience to enjoy the Asian Games. As patriotic fans, it’s our utmost duty to give our unrelenting support to our athletes just as they will give on this stage.”

    Bollywood superstars Salman Khan, Varun Dhawan and Asian Games participants from India like Anjum Modgil, Satish Kumar, Rakesh Patra and Dipa Karmakar have joined in appealing to fans to support our athletes in the #KoiKasarNahi campaign. In a series of videos, they urge fans to come together and support the Indian contingent to leave no stone unturned in their quest for glory.

    2018 Asian Games will be telecast with Hindi commentary on Sony Ten 3 channels and with English commentary on Sony Ten 2 and Sony ESPN channels from 18 August 2018. In addition to the 300+ hours of live telecast, SPN will also air more than 30 hours of highlights and repeats for viewers to catch up with all the sports action in Jakarta.

    Viewers can also see in-depth coverage of the games with a live studio show, both in Hindi and English. It will feature expert panellists like wrestler Jagdish Kaliraman, hockey champions Sandeep Singh, Viren Rasquinha, and Jagbir Singh, tennis players Somdev Devvarman and Gaurav Natekar, badminton player Aparna Popat, and expert columnists Ayaz Memon and Boria Majumdar.

  • Sony bets big on 2018 FIFA World Cup

    Sony bets big on 2018 FIFA World Cup

    MUMBAI: With the 2018 FIFA World Cup set to kick off on June 14, Sony Pictures Network India (SPNI) is gearing up for the company’s most-anticipated event of the year. Banking on the rising popularity of football in India, the formidable FIFA brand and a viral ad campaign, the sports cluster of Sony Pictures is aiming to double up its viewership this year.

    While the football viewership in India on the rise, FIFA events tend to enjoy a further spike in the television rating as they draw both fans and fringe-viewers to the screens. In a bid to heighten the excitement around this edition of the World Cup, Sony has opted for a fan-centric campaign instead of a player-centric one.

    “When we looked at data, we saw that there is a football audience and there is a FIFA audience, wherein the FIFA audience is far greater than football audience. People follow FIFA since we don’t have our own country’s participation it and it was a challenge to drive communication around it,” says Sony Pictures Networks senior VP of marketing and OAP of sports Kedar Teny.

    Titled ‘Meri Doosri Country’, the campaign aims to encourage Indian fans to cheer for an ‘adopted’ country. The campaign idea took shape over a cup of coffee between Sony and agency Culture Machine. Sony was clear about what it wanted – a campaign that goes beyond clichés of football to make it relevant for the fans.

    While Sony was part of the creative process, it did not interfere with the creative freedom of the agency.

    The campaign was shot at various locations in Mumbai, Kolkata and Goa and an enormous cast of over 800+ actors. Interestingly, the last (closing) shot itself featured over 300 people.

    The campaign has adopted a 360-degree approach and is spread across TV, digital, print, and radio and will be telecasted in English, Hindi, Bengali and Malayalam.

    The world feed in English will be on SONY TEN 2 SD and HD channels, the Hindi feed will be aired on SONY TEN 3 SD and HD channels while Bengali and Malayalam feed will be available on SONY ESPN SD channel.

    The company is aggressively advertising and marketing the tournament on television and various digital platforms. Soon after launching the first campaign, Sony has launched a series of short format content on television and digital.

    Sony’s partnership with FIFA has been a successful one, claims the network. Some of their previous collaborations with the world football’s governing body include the 2014 FIFA World Cup, FIFA U-17 WC India, FIFA Confederates Cup, FIFA U-20 World Cup and FIFA Women’s World Cup.

    “The association with FIFA has been good for business for Sony Pictures Networks. Our viewership numbers have exceeded our expectations in all events and we are extremely proud of our association,” highlights Sony Pictures Sports Networks president of sales and distribution Rajesh Kaul.

    Sony is confident of having a successful tournament. Given the instant success of its promotional campaign, one cannot fault the management for being in a buoyant mood ahead of the showpiece event. Now, all they can hope for is an exciting tournament that will keep the fans glued to their television sets.

  • SonyLIV expands its English entertainment library for premium subscribers

    SonyLIV expands its English entertainment library for premium subscribers

    SonyLIV, the premium Video on Demand (VOD) service by Sony Pictures Networks India (SPN) announced the addition of a slew of new international English shows and movies to its already extensive library of content in the genre. Premium subscribers can now experience more action, drama and adventure with the perfect line-up of English movies and series to binge watch on SonyLIV.

    The new content catalogue includes crowd favourites like Total Wipeout (Seasons 02-06), Line of Duty (Seasons 1-3) and Fear Factor (Season 1). Besides these unique shows, SonyLIV will showcase movies like ‘The Secret Sharer’ – an adaptation of a short story by Joseph Conrad, ‘Anti- Social’ – a crime thriller featuring Meghan Markle, ‘The Rehearsal’ – a drama special, where a first-year acting student stumbles upon a sex scandal in his girlfriend’s family and is tempted to use it as a year-end show to impress his teacher, amongst others.

    ‘Line of Duty’, a BBC police procedural series has consistently ranked as one of the best cop shows of all time. It was included in the list of the Top 50 BBC shows of all-time in 2014 and – featured in the list of the 80 best BBC shows of all time in 2016.

    The programme line-up also features ‘X Company’ (Seasons 01-03) a Canadian spy thriller. Set in the thrilling and dangerous world of WWII, it follows the stories of five recruits, whose ordinary lives are completely changed when they are selected to train as agents in an ultra-secret facility.

    Viewers can subscribe and gain access to the exclusive range of new shows and movies on SonyLIV along with the existing selection of blockbusters like The Girl on the Train, Hitch, Terminator 3, The Help, Lincoln and many more.

  • Brightcove powers SonyLIV

    Brightcove powers SonyLIV

    MUMBAI: Cloud services provider for video Brightcove Inc has announced that it powers, Sony Pictures Networks India’s over-the-top (OTT) service SonyLIV. With several of the country’s top-tier media companies as customers, Brightcove has partnered a wide range of broadcasters, publishers and OTT services as they seek to launch and monetise their online video experiences.

    Brightcove has been a long-term partner of SonyLIV, powering OTT video delivery for various national and international sporting events such as La Liga, Serie A, WWE, NBA and the Australian Open.

    Monetised with a combination of advertising, subscription payments, and pay per view offerings, SonyLIV offers an array of movies, TV shows, sports, music and original content to more than 30 million viewers. The Brightcove video platform underpins the on-demand video experience on SonyLIV, ensuring a high-quality viewing experience for Indian audiences across devices including web, mobile, and connected TV screens, a release issued by the cloud services provider stated.

    Sony Pictures Networks India EVP and head (digital business) Uday Sodhi said, “The launch of a low-cost, high-speed mobile internet service in 2016 saw online video consumption surge up to five times in India, transforming the OTT landscape. For SonyLIV, the cornerstone of our strategy has always been to seamlessly deliver the best video streaming experience to our audience, and Brightcove is one of the key technology pillars in this strategy. Brightcove has not only provided a robust and highly scalable video platform to manage our OTT services, but has also brought deep video industry expertise to help us evolve our offering in a highly competitive Indian market.”

    “Internet users in India are predicted to cross the half a billion mark by mid-2018. With more users coming online, long and short form video consumption is likely to skyrocket, and force a shift in how media companies package, deliver, and monetise their content,” Brightcove’s Asia general manager Ben Morrell said.

    Also Read:

    SonyLIV and Republic World announce a strategic tie-up to expand digital presence

    SonyLIV aims to provide comprehensive CWG coverage

    The Quint India Selects Brightcove For Its Digital-First News Platform

  • SonyLIV and Republic World announce a strategic tie-up to expand digital presence

    SonyLIV and Republic World announce a strategic tie-up to expand digital presence

    Mumbai, May 2, 2018: SonyLIV, the premium video on demand (VOD) service by Sony Pictures Networks’ India (SPN) and Republic TV, India’s No. 1 English news channel, today announced their strategic partnership, where Republic TV’s live news and on-demand videos will be available round the clock to viewers of SonyLIV.

    With this strategic partnership, RepublicWorld further expands its English news digital presence on OTT platforms to give audiences access to reliable news on platforms of their choice. SonyLIV also adds a new genre to its existing plethora of content. This will give its 30 million strong and growing monthly active users unrestricted access to quality news & analyses and on-demand video content by Republic TV.

    SonyLIV currently offers a wide range of content through TV shows, LIVE Sports, Food, Linear TV, Movies, Originals, Short Films and Music. Republic TV, founded by prolific journalist Arnab Goswami, broke records in the first week of its launch by gathering 52 percent market share and has retained its number one ranking for the past 50 weeks, setting a record in Indian media.

    Link: https://bit.ly/2JNIIBI

    Comments:

    Uday Sodhi, EVP and Head-Digital Business, Sony Pictures Networks (SPN):

    “With the digital ecosystem ever evolving, we are constantly striving to give our viewers the best in entertainment. We are delighted to announce our partnership with Republic TV. By adding a new genre to our already existing content portfolio, we want to provide our digital savvy viewers the best in news to stay abreast of the latest happenings across the country and the world over. We will continue in our endeavor to innovate and provide a myriad of on-the-go entertainment options to our ever-discerning audience.”

    Arnab Goswami, Editor-in-chief, Republic TV:

    “We are extremely proud of our partnership with SonyLIV. Republic TV’s prime message is freedom. Through our digital presence, we want to give our viewers the freedom to consume our content whenever they want, wherever they want, however they want. With this, we have further cemented ourselves as a media-tech company, which reflects in our tagline – Republic – Digital. TV. Media.”

    Vikas Khanchandani CEO, Republic TV:

    “OTT today is an easy-access on-the-go platform which connects millions of viewers. Republic TV, as a brand, has been the most widely recognized and consumed English news channel in India right since its launch. The more we spread our wings across platforms, the more we realize the affinity for our content. SonyLIV as a platform is known for distributing quality sports and entertainment content from across its stable. We’re excited about the partnership with them, and to have Republic TV as the first news brand on the platform. I’m confident we’ll be able to expand our audience base manifold as we build partners across the digital ecosystem. We will be the largest English News Video brand in the country agnostic of platforms.”

  • NBA and Sony Pictures Networks (SPN) launches the ‘Swag Ka Khel’ campaign for Hindi Speaking Markets in India

    NBA and Sony Pictures Networks (SPN) launches the ‘Swag Ka Khel’ campaign for Hindi Speaking Markets in India

    MUMBAI: This is with reference to the campaign the NBA and Sony Pictures Networks (SPN) ‘Swag Ka Khel’ launched today that is aimed specifically for the Hindi-speaking audience in the country.  The campaign, when translated, means ‘the sport with swagger’, aims to reach out to and engage the audience who have Hindi as their primary language.  

    The 360-degree marketing campaign rolled out across television, radio, outdoor, online and on-ground activation across the following fourteen cities – Pune, Nagpur, Nasik, Ludhiana, Amritsar, Jalandhar, Chandigarh, Gurgaon, Faridabad, Ahmedabad, Surat, Vadodara, Lucknow, Kanpur.  This campaign will further amplify the opportunity of widening the popularity of the league in the regional markets. 

    A result of increasing engagement levels recorded of the Hindi in-game commentary, launched during the playoffs NBA 2016-17 season, ‘Swag Ka Khel’ will comprise of an on-ground experiential zone at prime locations to provide a peek into the world of NBA.  The interactive zone is focused on growing and eliciting participation in basketball by combining exciting competition with interactive virtual reality games as well as contests designed to engage the visitors and grow the NBA’s fan base.  A local basketball trickster, an NBA legend, a dance team and mascot, will travel to select cities to engage with fans.

    NBA’s campaign for the Indian market is focused on creating awareness and relevance to the audience who enjoy NBA Games in Hindi. There has been a significant rise in the viewership since the launch of the Hindi commentary, especially on prime-time Sundays. A total of 45 NBA matches have been telecast with live Hindi in game commentary on the SONY TEN 3 channels so far.

    The NBA games with Hindi commentary airs every weekend on SONY TEN 3 and SONY TEN 3 HD channels and the network will continue to broadcast daily and weekly NBA studio shows and integrate highlights as well as daily content from NBA TV, including team previews and recap shows.