Tag: Sony Pictures Networks

  • One Life Studios & SPNI partner to offer the best of Indian television across CEE, CIS, China & Japan

    One Life Studios & SPNI partner to offer the best of Indian television across CEE, CIS, China & Japan

    MUMBAI: One Life Studios (OLS) has partnered with Sony Pictures Networks India (SPN) for exclusive rights to license and distribute its content catalogue in CEE/CIS countries as well as China and Japan.

    OLS is the first studio in India to retain 100 per cent IP of two self-created mega dramas. They have introduced this international norm to the Indian industry and have also curated an extensive catalogue across several genres. This has been done in partnership with multiple international studios. The end goal is to syndicate its content in India and across the globe.

    The collaboration between SPN & OLS will witness an amalgamation of the respective strengths of both entities, including OLS’ networking connections and SPNI’s content.

    SPNI ad sales and international business chief revenue officer Rohit Gupta said, “We are thrilled to partner with One Life Studios from the house of Swastik Productions as our exclusive content distributor in Japan, China, commonwealth of independent states (CIS), and central and eastern Europe. This alliance will further strengthen our syndication reach by making our content available to a newer market and set of audience. The two-year deal will enable the network to offer its holistic entertainment package and tap into an expanded audience demography.”

    One Life Studios founder and chief creative Siddharth Kumar Tewary added, “At One Life Studios, we always try and push the envelope to achieve more and bring the best content that there is for our audience across the world. We only plan to go onward and upward from here. The excitement with the team knows no bounds as we set out to distribute and license the catalogue of one of the most respectable television content creators in our country. With our extensive and vast networking and their popular content, we will give audiences across the globe the best of Indian television.”

  • India tour of Australia moves into second leg with 3 T20I matches

    India tour of Australia moves into second leg with 3 T20I matches

    KOLKATA: Sony Pictures Sports Network (SPSN), the official broadcaster of India tour of Australia, is all set to air the three upcoming T20I matches between the two cricketing giants, from 4 December, 2020. The T20I matches will be broadcast live and exclusive on Sony Ten 1 in English, Sony Ten 3 in Hindi and Sony Six channels in English, Tamil and Telugu from 12.30 pm IST.

    After a high-flying finish in the third ODI, where Team India handsomely registered their first win of the tour, the Men in Blue seem to have found their rhythm leading to the three T20I matches. The second white ball series will be a tight knit contest as both teams will take on the field with renewed focus and motivation to turn the tide in their favour ahead of the all-important test matches.

    David Warner and Pat Cummins will miss the rest of Australia's white-ball matches against India, while D'Arcy Short has officially joined the T20I squad. Men in Blue will look forward to turn the series in their favour as they hope to bank on forms of some key T20I players such as Virat Kohli, KL Rahul, Mayank Agarwal, Mohammad Shami and Shikhar Dhawan among others. Australia are currently ranked number one in the ICC Men’s T20I rankings and with the ICC Men's T20 World Cup scheduled for next year, these matches will form a crucial part for both the teams’ preparations in this format.

    The T20I will be followed by the much-awaited four test matches for the Border-Gavaskar Trophy. The first Test will be a day/night affair, from 17-21 December at the Adelaide Oval. It will be India's first away day/night Test, adding historic significance to the contest. The other three test matches will be held at Melbourne Cricket Ground, Sydney Cricket Ground and the Gabba.

  • TV will grow, but digital is where the money’s at: SPNI’s NP Singh

    TV will grow, but digital is where the money’s at: SPNI’s NP Singh

    MUMBAI: Sony Pictures Networks India MD and CEO NP Singh has always believed in looking on the bright side. After the network lost the IPL media rights to arch rival Star Sports, Singh claimed they were better off and more profitable without the league. When the Covid2019 pandemic struck, he was optimistic that the nationwide lockdown would boost viewership. By now, it's evident that both his projections were bang on the money. While Star reported a loss of Rs 1,216 crore in FY2018-19, Sony stayed in the green. And in the last few months, the broadcaster's digital and cable businesses have clocked a significant surge in engagement.

    Now, as Sony Entertainment celebrates 25 years in India, Singh talked about the organisation's journey, his vision going forward, and the challenges that lie ahead at the ‘visionary talks’ series hosted by Governance Now MD Kailashnath Adhikari.

    Currently, the thing that sparks the most joy for Singh is the success of Scam 1992, SonyLiv’s tentpole show that has proved to be a gamechanger for the streaming platform.
    On the back of Scam 1992, the platform has seen an uptick in the number of paid subscribers, said Singh. And because it was SPN’s own production house Studio NXT which produced the series, this success tastes all the more sweeter to him.

    Singh highlighted that apart from working on premium originals, the platform is working towards bringing in live sports content. SonyLiv currently streams the UEFA Champions League and UEFA Europa League. It also recently finalised the India tour of Australia, beginning 27 November. In addition to this, the OTT platform has a slew of global content line-up.

    When asked about SonyLiv’s revenue model, whether it will be a subscription-based or hybrid model (AVOD vs SVOD), Singh explained that the network’s primary focus is to deliver a subscription-driven platform that also offers AVOD content. Said he: “After the relaunch (in May 2020) we have introduced a premium plan of Rs 999 for one year. It is completely SVOD and has all the content that we can offer to subscribers. We have also brought out two new annual subscription plans – Liv special and Liv special+ which are priced at Rs 199 and Rs 399 respectively. The plan offers access to all shows at the same time as TV, downloading of episodes, and live sports preview up to 10 minutes. It is completely AVOD. So, yes we are sharply focusing on both SVOD and AVOD models.”

    During the conversation, Singh shed light on how the media and entertainment sector is coping with the disruption caused by the pandemic. With the unlock phase the sector is beginning to see early signs of economic revival. As far as the network is concerned, he stated that SPNI’s ad-revenues have reverted to the pre-Covid2019 levels.

    Further, Singh was confident that the festive season will provide additional impetus to the M&E sector, with many traditional and new categories like ed-tech and online gaming freely wielding their advertising budgets.
     
    However, the pandemic was not without its setbacks for the broadcast industry. Several niche TV channels have shut down. Monetisation has also been an issue. While it’s good to be an optimist, it’s equally important to take cognisance of the current environment, said Singh. “Sony had shut down channels even before the pandemic started, because I believe in observing strong fiscal discipline. We at SPN take very measured risks and we always keep an eye on ROI. So, we have invested where we have seen strong strategic and economic value, and at the same time we have exited from properties and channels which appeared unviable in the long run.”

    When it comes to the overall market, Singh mentioned that the television industry will continue to grow but not at the same pace as it used to. Content consumption is up and viewers are evolving rapidly. The sign of the times is the paradigm shift from TV to digital – with creators and broadcasters also moving to where the audience is.

    Given this scenario, there is a possibility that the content budget for TV will shrink or be diverted to creating content for streaming platforms. Singh, however, contended that ever since the network positioned itself as a content company three years ago, it aims to create high quality content across segments. “I believe that consumer needs will define the content strategy for each segment. It will help us to find the budget for that segment. I don’t think our budget for TV content will dwindle but we will be seeing huge investments in OTT.”

    Singh, who has frequently aired his concerns regarding the NTO, emphasised that a stable and consistent regulatory regime is necessary for the media and entertainment industry to recover. Further disruptive changes in regulations would be inimical to the sector as it tries to find its feet in the new normal. But even as the NTO case is up in the air, Singh is doing what he’s good at – hoping for the best while preparing for the worst.

  • Reliance-Viacom18-Sony deal finally off?

    Reliance-Viacom18-Sony deal finally off?

    MUMBAI:  For a long time, media has been reporting that a deal between the Reliance-owned Viacom18 and Sony Pictures Networks is just about to be struck. That it is definitely on. Then reports surfaced that it's off. Now, here's another one harping on the latter, saying the two are not getting into bed together.

    On earlier occasions, the reasoning was that media and entertainment is too small a business for Reliance to want to continue with it; thus the assets it acquired from Raghav Bahl a few years ago would be jettisoned. Then, on others, when it appeared to have been forgotten, came the news reports that Sony wanted out as the valuation being demanded by Reliance was too high to be even considered by Sony.

    Read more news about Sony

    And even as we totally forgot that the two were even talking to each other, came reports that an arrangement would be struck by the end September-2020. And how synergies would shine when the two wedded each other. We, at indiantelevision.com looked on, with sardonic smiles on our faces, ignoring all the reams of paper that were wasted. The end of September has come and gone, and there's been no deal, nada.

    Now comes the news, that Reliance has opted out because it has had a change of heart and wants management control of the digital operations of the two firms – Voot, Voot Select, and SonyLiv and has suddenly developed a love for its media and entertainment vertical. That is a no-no for Sony. 

    Read more news on Viacom18

    "Media and entertainment is an essential pillar of Jio's business strategy," says a source. "Reliance plans to invest aggressively to grow the digital media business. There is a lot of interest from content companies and production houses in partnering with Reliance and Jio and investors are keen to back such a partnership.”

    Hopefully, it stays that way. And we hope it is the last time that the media will pay attention to this two-year-old "developing" story. 

  • Viacom18-SPN merger deal likely to happen by mid-August: reports

    Viacom18-SPN merger deal likely to happen by mid-August: reports

    MUMBAI: A merger of Sony Pictures Networks and Viacom18 Media is likely to be formally announced by mid-August, according to a Hindustan Times’ report.

    The leading daily also mentioned that the merged entity is expected to start operations only by the end of 2021.

    Viacom18 is a 51:49 joint venture between Reliance Industries Ltd (RIL)-owned Network18 and US-based Viacom Inc.

    The merger has been in the process for almost a year and a half and it will see Sony take a majority stake of 74 per cent in Viacom while the latter will own the remaining 26 per cent.

    The above said deal is aimed at providing RIL a greater control over the entertainment industry. It will eventually help it maintain the content pipeline for distribution on its cable service provider   DEN and Hathway. Also, it will help its broadband and Internet service JioFiber.

    “It gives a lot more muscle to Reliance as a distribution-oriented company with this dedicated content pipeline behind them,” mentioned Hindustan Times based on a source.

    The proposed merger with Viacom18 will help Sony to expand its footprint in the overall entertainment sector. Because apart from its Hindi general entertainment channel, Viacom18 has regional language and children channels as well where Sony is lacking.

  • Sony Sports launches digital initiative ‘Sony Ten WWE Live Dhamaal’ to engage fans

    Sony Sports launches digital initiative ‘Sony Ten WWE Live Dhamaal’ to engage fans

    MUMBAI: Sony Pictures Sports Network (SPSN) is bringing fans closer to their favourite WWE Superstars and Legends online with ‘Sony Ten WWE Live Dhamaal’. Streaming live on SPSN’s official Facebook page, @SonySportsIndia, WWE Superstars and Legends will take part in social chats exclusively with WWE fans in India.

    ‘Sony Ten WWE Live Dhamaal’ welcomes WWE Superstar Otis, fresh from his surprise win in the men’s Money In The Bank ladder match, from 7 pm on Thursday, 21 May.

    ‘Sony Ten WWE Live Dhamaal’ social chats on Facebook aims to captivate millions of WWE fans by establishing a deeper connection with their favourite WWE Superstars, providing a pulsating experience as they learn more about the on and off-screen lives of their heroes.

    Fans will also get an exclusive chance to ask questions and watch the WWE Superstars share inspiring personal stories, their health & fitness regimes along with quirky sessions like rapid-fire rounds as well as other live challenges among many fun activities.

    Sony Pictures Networks India head – marketing and on-air promotions, sports channels Neville Bastawalla says, “During these challenging times, we are excited that ‘Sony Ten WWE Live Dhamaal’ will create an immersive, interactive social experience for every WWE fan in India by bringing them closer to their favourite WWE Superstars and Legends. This will help us to continue our legacy of delivering added-value to existing WWE viewers and attracting new audiences through fun and engaging social chats.”

  • Archive re-runs help sports channels gain 21% viewership

    Archive re-runs help sports channels gain 21% viewership

    MUMBAI: Be it domestic or international, almost all sporting events have either been scrapped or postponed amid the COVID-19 pandemic. The cancellation of events has forced sports broadcasters to run dry with no live sporting tournaments and resort to showing archived re-runs.

    Star India group and Sony Pictures Networks (SPN) own a majority of sporting rights in India. Star India has all the International Cricket Council World Cup tournaments rights along with all team India matches played in India, and of course, Indian Premier League rights, too. SPN has a range of international sports properties such as wrestling, NBA, badminton, tennis and some marquee events such as Olympics 2020 and Euro Cup 2020.

    Cricket being the most-watched sports in the country, Star Sports, this week, lined-up all the historical India vs Pakistan world cup matches from 1992 to the recent 2019 on its channels. With the branding of ‘Mauka Mania’, it says: “A week-long opportunity to relive several cricketing battles between India and Pakistan including nail-biting matches from the World Cups and the Asia Cup.”

    Not just that, the sports broadcaster has also indulged in producing a non-live talk show content, Cricket Connected, wherein cricket veterans will be connected digitally and speak about the gentlemen’s game. Each episode will have segments called ‘#AskStar’ & ‘Cricket Recreated’ that encourage fans to engage and interact with the cricketing legends through social media platforms.

    Sports channels thrive on live content from different sporting events. And, this unprecedented COVID19 situation has torpedoed the plans of sports channels. Citing the example of mythological show Ramayan on DD National, Madison Media chief executive officer Vanita Keswani says: “Re-run is a good move that the sports broadcasters are doing as people need entertainment. Sentiments are positive for re-runs in sports as well. It will certainly help sports broadcasters to gain the attention of brands and advertisers. Categories which are already spending in the current environment will, of course, try to take advantage of the re-runs of sporting events televised by the sports broadcasters.”

    SPN will show ‘great centuries’ in the history of cricket for two weeks, starting 6 April.

    SPN is the official broadcaster for important international non-cricket sporting tournaments, too. For World Wrestling Entertainment, the most-watched sport in India after cricket, the broadcaster has announced the launch of a new primetime programming slot, ‘WWE Blockbusters @ 8 pm’, which will be aired every day of the week.

    “WWE Blockbusters will celebrate some of the most iconic matches in WWE history, honouring WWE Legends and showcasing the current WWE Superstars representing flagship brands – RAW, SmackDown and NXT,” Sony Pictures Network said in its official statement.

    The sports genre has surged by 21 per cent in week 13 over the previous week on the back of telecasts of classic India cricket matches and World Wrestling Entertainment, as per a joint report released by Broadcast Audience Research Council (BARC) India and Nielsen India.

    Despite all their efforts, Dentsu Aegis Network India chief executive officer Anand Bhadkamkar feels that given the current COVID-19 situation, brands do not want to be on advertising platforms for now. “We are likely to see a reduction in the core advertising spends and it is expected that these spends will be slowed down substantially. Re-runs will definitely cheer up sports enthusiasts and certainly have the viewership go up. But whether that will convert into something concrete is quite doubtful,” he says. 

    Joining the race of re-runs, the government-owned free-to-air sports channel DD Sports will broadcast the highlights of India’s cricket matches from the early 2000s from 7 April onwards. At least 20 archived match highlights will be shown for a week on the platform including Tri-series India, Australia, New Zealand 2003, South Africa tour of India 2000, Australia tour of India 2001, West Indies tour of India 2002 and Sri Lanka tour of India (full matches).

    “Re-runs will certainly help long-term advertisers and somehow enable them to gain visibility associated with channels,” believes DigitalKites senior vice-president Amit Lall. “Advertisers have not paid for the re-runs but for the live tournaments. Considering the unforeseen situation of live matches not being played, broadcasters will certainly try to convince them, make them happy by at least getting some eyeballs through historical archived sporting events.”

    The International Cricket Council’s 2011 India-Pakistan world cup semi-final match saw a growth of 87 per cent and the final between India and Sri Lanka match gained viewership by 52 per cent. The semi-final was broadcasted on Monday – 30 March, whereas the final on Thursday – 2 April. These matches were televised on Star India’s sports channels at a time when there was no live sport happening.

  • Sony Pictures Networks signs multi-year deal with Extreme E

    Sony Pictures Networks signs multi-year deal with Extreme E

    MUMBAI: Sony Pictures Networks India (SPN) and Extreme E have signed a four-year broadcast partnership for the electric SUV off-road motorsport series, set to begin its inaugural season in 2021.

    According to a press statement, the goal is to highlight the impact of human interference and climate change while raising awareness, driving sustainability and inspiring action. The broadcast partnership with SPN will ensure that millions across the Indian sub-continent can catch the action as it unfolds.

    Extreme E is a class of auto racing that only uses electric vehicles to race off-road in extremely remote parts of the world using electric SUVs. The event will have world-class drivers and teams will compete across Extreme E’s five-race odyssey to some of the most remarkable, remote locations on the planet.

    Sony Pictures Networks chief revenue officer, distribution and head – sports business, Rajesh Kaul said: “Extreme E holds a unique appeal for our viewers with its fast-paced action, high entertainment quotient and focus on important global issues. The tour aims to take electric SUVs to the most remote and extreme locations on the planet to raise awareness about the damage caused by climate change.”

    He further added that the inaugural season will showcase five-event sets across some of the most breathtaking locations in the world.

    Extreme E’s chief marketing officer, Ali Russell said: “It is fantastic we are able to announce this broadcast partnership between Sony Pictures Networks India and Extreme E – comprehensively covering one of our most important territories.”

    “This commitment to televise high-end, revolutionary sports-entertainment across the sub-continent on this scale is so exciting and significant to us, having announced our partnership with Nepal to host Extreme E in its very first season,” Russel said.

    Viewers across the globe will be introduced to some of the most extreme locations as the racers drive through the sandbars in the Artic, the Amazonian rainforests of Brazil, the deserts of Saudi Arabia, the rising oceans of Senegal and the Himalayan glaciers of Nepal, points out the press statement.

  • Sony Pictures Networks opts for on-ground promotion for Australian Open 2020

    Sony Pictures Networks opts for on-ground promotion for Australian Open 2020

    MUMBAI: Massification being the end objective, Sony Pictures Networks (SPN) is planning to go big in promoting the prominent sporting events that will take place this year. Moreover, the broadcaster also revealed the new on-ground campaign initiatives to promote the first grand slam of the year to Indian masses.

    Sony Pictures Networks India head – marketing and on-air promotions for sports channels Neville Bastawalla, speaking exclusively to Indiantelevision.com, said: “Since 2019, we have embarked on the strategy of promoting niche sports in India and to get a larger share of the heart of consumers.”

    Commencing the year with the Australian Open, which is the most-watched tennis event in India and Asia, Sony has planned two on-ground campaigns in association with ‘Social’ – an urban hangout place and Inox – the largest multiplex chain in India.

    Bastwalla, explaining the on-ground campaign, said, “We have partnered with 23-25 outlets of Social across five cities in India to broadcast live matches of the Australian Open with a co-curated menu for Australia-inspired dishes.”

    Adding further he said, “We are also mulling whether to telecast live semis and final or only final at particular theatres, wherein we’ll get four to five Hindi medium school children to experience the match. We will also have chat sessions by known celebrities, who will talk about tennis and make students aware of the game as many of them doesn’t know what tennis is all about.”

    The broadcaster is yet to strategise the campaign for the semis and final. However, it has roped in Lenovo, Australia Tourism, Life Insurance Corporation among others as brands onboard for the grand slam. It is expected that more brands will come onboard as the game progresses towards its final stage.

    For the first time ever, to get more audience traction, the broadcaster will have semi and final matches in Hindi commentary. Last year, the Australian Open had garnered around 41 million viewership compared to 13 million by the following grand slam making up around 30 per cent of overall viewership.

    Meanwhile, 2020 is a power-packed year. The broadcaster is fully loaded with a line-up of international sporting events such as Euro Cup 2020 and Olympics 2020 in Tokyo, UEFA (Union of European Football Associations) Championship round of 16, and Wrestle mania – termed as the world cup of World Wrestling Entertainment (WWE) – among others.

    Meanwhile, to promote the agenda of massification and connect the Indian audiences with niche sports, the broadcaster is also getting Bollywood celebrities to talk about ancillary sports. Last year, SPN had roped actor-director Farhan Akhtar to bat for UEFA Championship in Madrid and actor Varun Dhawan for Ultimate Fighting Championship’s match in Abu Dhabi.

    Bastawalla also said: “Cricket in India is the most-watched sporting event followed by WWE in sports entertainment section. Everything else is at a similar level barring marquee properties like FIFA and Euro Cup which have both mass and class – mass in terms of reach and it’s a very classy premium event.”

    Citing an example, the marketing head said, “If cricket is at 100 points on the pie chart in India, every other sport in India is at 10 points and our aim is to increase that point to 20-25 points.”

    Being strong on social media at 6 million reaches across platforms, the broadcaster is constantly using digital marketing methods to promote various sports along with traditional marketing.

  • 2019: Media and entertainment deals that did not happen

    2019: Media and entertainment deals that did not happen

    MUMBAI: Can the mainstream media get it right?

    That’s a question we, at indiantelevision.com, asked through the year. 

    Canards, canards, canards, and more canards are what we read in the mainline dailies.

    Of course, it cut across politics, business, lifestyle, and what have you. But the business press got it so wrong time and again through the year.

    Journalists wanting to scoop each other came out first with a piece of news about a development, which was still to be born.  They were doing their jobs, and hence it made for interesting updates and information. But mostly it made for great merriment, gossip and entertainment. And of course, it impacted the price of the stock on the exchanges.

    We waited expectantly for the development to become a reality, but after promising time and again, it did not. It was a guessing game through the year: “It’s happening; it’s not. It’s happening, no, it’s not.”

    Zee Entertainment Enterprises Ltd (Zeel) was in the spotlight for much of the year . Talks were on between various interested suitors as the Zee promoters worked hard, looked high and low to get out of the tight spot they found themselves in. Their stake in Zeel had been pledged with institutions for funding to diversify and invest in infrastructure and grow as a group. The investment went sour as the infrastructure sector fell into a downward spiral.  And lenders wanted the money back or they would sell the pledged shares, was the fear. The Zeel promoters had a specific time to find alternative partners to bail them out, and  the amount was a hefty Rs 12,000 crore.

    Reports appeared that the Zee had cut a deal with Comcast; it was done or would be done soon, went the press.

    Then news reportedly surfaced that Sony Pictures Networks too had thrown its hat into the ring. A binding offer being received by Zeel from Comcast- Altairos-Lupa Systems was another story that broke; Zee spokespersons denied this was true in the same report.

    Following that with no deal falling in place the newspapers positioned the family as helpless and lost, with investors getting impatient and possibly offloading their equity. Finally, the biz press also said that the Subash Chandra family would be evicted as they would be left with a minority position in the company as investors were not happy at all with the tardiness of the family’s search for money from potential partners. One report said Chandra had left the country – a laughable proposition, knowing the man. Chandra is known to face the bullets and pay the price, no matter what and how much.

    Fast forward to the end of 2019  and none of the predictions came to pass.  

    Instead what happened was that the existing investors in Zeel stepped in to lend the family cash so that they could pay off their creditors and free themselves to focus on the business. The Zeel board then re-elected Punit Goenka as CEO for the next five years. Yes, some independent directors did resign, as did Subhash Chandra as chairman. The latter action was one of the more graceful ones we have seen in corporate India where promoters have stayed stuck to their seats after running their banks and firms to the ground, refusing to go, no matter what the opposition from the board or lenders of institutions. Here, Chandra’s act was voluntary, hence it is worthy of praise.

    But the investors showed faith and confidence in the family by putting down cash on the table and re-electing Punit. Sources, of course, indicate that Chandra though not holding the title of chairperson is still helping in giving direction to the top management at the company from the outside.

    For patriots who want businesses to be controlled by Indians, it was a happy turn of events. It meant that there is a great chance of the family fighting back and possibly over time getting back majority control.  

    Development No 2:

    Airtel is buying Dish TV India to create the world’s largest satellite company with about 39 million subscribers. These headlines ran in the biz press on more than two occasions.  On the first occasion, it said that talks died down because the Goyal family was not happy with the valuation that was being talked about: Rs 30-Rs 35 a share as against the expected Rs 45 or so the reports said.

    Earlier the same media had praised the acquisition of Videocond2h by Dish TV and soon after they were lambasting the deal.  Nonetheless, the M&A  buzz started again soon  Zeel promoters made their announcement that existing investors were helping the company in their times of difficulty.

    Of course, nothing of that sort developed even as Christmas was ending. Jawahar Goel the big boss of Dish TV India got re-elected as chairperson of Dish TV.

    Both Airtel and Dish TV had to issue notices to the exchanges that both companies continue to explore options for their business without confirming or denying whether a deal had been structured or was in the works.

    Observers believe it may never materialise. But we don’t want to add to the speculation that we are accusing the mainstream media of.

    Development No 3:

    Sony is merging its India entertainment operations with Mukesh Ambani’s TV18 ran the masthead in some publications to create a new entity.  They even detailed the deal structure: sony would keep 51 per cent of the new entity, Viacom 24 per cent and the Reliance group 25 per cent. It would be an all-stock deal, said the articles.  And the deal would be announced by 9 December when the senior management was scheduled to visit Mumbai’s famed Antilla home of Mukesh Ambani. It almost seemed like the deal was a certainty. 9 December has come and gone. No announcement has come. We are not saying it may not be realised, but we have to understand that deal-making is not just a shoo-in. That two parties – in this case, three – will agree to terms by just a snap of their fingers. Deal-making takes presentation, search for partners,  negotiation and agreement and then closure.  All through the process, one has to keep a cast-iron stomach, a stony face; squeamishness can be a deal-breaker.

    Who knows? 2020 may see the parleys between the three bearing fruit

    But until the organisations come out clean and make an official announcement: the Sony Pictures and TV18 will be in the realm of fictional imagination.

    Of course there were many other speculative stories that struck the media world wherein the hacks got it wrong. But these were some of the top highlight-able ones. Hope you had a good time reading them.