ITV

Tag: Sony Pictures Entertainment India

  • Nissan and Sony Pictures team up for ‘Gran Turismo’ movie campaign in India

    Nissan and Sony Pictures team up for ‘Gran Turismo’ movie campaign in India

    Mumbai: Gran Turismo, the most popular racing video games in the world released under the Sony Play station banner since 1997. Sony Pictures Entertainment India in collaboration with Nissan Motors, have joined hands for a unique marketing partnership for ‘Gran Turismo’ a film highly awaited by movie enthusiasts and gamers. The film, which premieres in India on 25 August 2023, showcases the remarkable true story of a group of underdogs who dared to challenge the elite world of motorsports, forever changing the landscape of racing.

    In 2008, Nissan introduced the ground-breaking GT Academy, a gamer-to-racer competition that shattered conventions by transforming video game racers into real-world racing champions. Teaming up with Sony PlayStation, this audacious partnership defied expectations and paved the way for aspiring talents worldwide to live out their dreams on the track.

    Nissan Motors India Pvt Ltd (NMIPL) director – marketing, product & customer experience Mohan Wilson said, “’Gran Turismo’ captures the essence of Nissan’s ‘dare to do what others don’t’ spirit, where boldness knows no limits. It is a perfect connect with today’s bold and ambitious young generation in India who thrive on the mindset of outdoing expectations and go beyond what seems to be possible to fulfill their aspirations. We believe that by sharing this remarkable story together with Sony we inspire others to chase their dreams fearlessly in a time when Nissan is also embarking on a new journey for the brand in India.

    Gran Turismo is based on the unbelievable true story of a team of unlikely underdogs – a struggling working-class gamer (Archie Madekwe), a failed former racecar driver (David Harbour), and an idealistic motorsport executive (Orlando Bloom). Together, they risk it all to take on the most elite sport in the world. Gran Turismo is an inspiring, thrilling, and action-packed story that proves that nothing is impossible when you’re fuelled from within.

    The film not only celebrates the legacy of GT Academy but also underscores Nissan’s mindset of a progressive challenger but also Nissan’s legacy and passion in motorsports. It shines a spotlight on Nissan’s bold “dare to do” DNA, showcasing how the brand empowers young talents achieve aspirations and believe in themselves.

    Directed by Neill Blomkamp, the ensemble cast includes David Harbour, Orlando Bloom, Archie Madekwe, Darren Barnet, Geri Halliwell Horner, and Djimon Hounsou. Sony Pictures Entertainment India releases ‘Gran Turismo’ in theatres on 25 August in English and Hindi.

  • Sony Pictures Entertainment India elevates Lada Guruden Singh as director, creative development

    Sony Pictures Entertainment India elevates Lada Guruden Singh as director, creative development

    MUMBAI: Leading production and distribution studio, Sony Pictures Entertainment, India has elevated Lada Guruden Singh to Director, Creative Development, effective immediately. 

    In his new role, Lada will be responsible for leading and mounting the studio’s local language productions as it seeks to aggressively ramp up its operations in Hindi and regional languages. Lada will continue to report to Vivek Krishnani, MD, Sony Pictures Entertainment, India. 

    Vivek Krishnani says, “Lada has literally risen through the ranks and as we continue to expand our footprint in India – his passion and drive, keen eye for clutter-breaking content, and his ability to leverage his relationships with key talent across industries in an increasingly competitive environment are a huge value addition as we aggressively create our production portfolio.”

    “Lada continues to demonstrate impeccable taste and very fantastic creative instincts,” says Laine Kline, Head of Sony Pictures International Productions. “We all think he’s ready for this next step.”

    Lada Singh says, “We are passing through the most dynamic phase of content creation that’s rewritten rules of the game. At Sony Pictures, our focus will be on becoming director and writer led studio that gives primacy to creating our original IP and localizing our existing IP. I am grateful to Sony’s leadership team for the opportunity given to me as we set out to become a content led Studio in India.”

    With over 16 years of experience across films, television and print – Lada has been with Sony Pictures Entertainment India since 2016. Prior to that he worked at Sony Pictures Networks, India, Disney India, Fox Star Studios and the India Today Group. 

  • MIB secy Amit Khare advocates self-regulation in media

    MIB secy Amit Khare advocates self-regulation in media

    MUMBAI: Making a strong case for self-regulation, Ministry of Information & Broadcasting Secretary Amit Khare today said it was a better regulatory approach for India’s media and entertainment sector.

    With the advancement as well as convergence of technologies, the government would like to have more of content self-regulation by the sector, rather than the state acting as a monitor, Khare said allaying fears that the present government would strongly push for mandated rules and regulations related to content.

    Peer pressure will serve to make self-regulation effective and ethically driven, the senior government official said while taking part in a panel discussion here on co-creation of a favourable regulatory framework for new and emerging media that had been organised by a media house. 

    Khare observed that the media and entertainment industry in India is one of the fastest growing industries and the sector sector plays an important role in job creation and providing employment to more than 1 million people. Further, for every rupee spent in the sector, there is a multiplier effect of around 2.9, he added highlighting the importance of the sector.

    Pointing out that media regulations historically have been developed more from the point of view of the medium or platform of distribution and not from the point of view of content itself, Khare said the situation has led to legacy players in print and electronic media coming under the ambit of ambit of regulation, leaving unregulated some newer media forms such as OTT services.

    Stating that the government has an open mind on regulation, the MIB official divulged that debates are on within the government whether there is a need to regulate unregulated platforms (like OTT) or whether to reduce overall regulations in the traditional sectors too. “How much regulation is required and how is it to be done, is another matter that needs to be addressed,” he added.

    According to him, FDI policies are being liberalised to make India a more investor-friendly market, but monopolies should be avoided. 

    Khare’s fellow panelists included Alok Srivastava, MD – IoT, Southeast Asia & India, CISCO, Gowree Gokhale, Senior Partner, Nishith Desai Associates law firm and Vivek Krishnani, MD, Sony Pictures Entertainment India.

  • 61 board Spider-Man brand-wagon, TN resolution expected

    MUMBAI: Ranking as one of the highest brand associations for a Hollywood movie released in India, around 61 companies have joined the Spider-Man brand-wagon for themed and promotional consumer products with seven promotion/media partners.

    Sony Yay! ambassador Tiger Shroff said that Spider-Man was etched in his memory since he was a kid, and had been his superhero. Sony Pictures Entertainment India is aiming for a wide release, scheduled to take over around 1400 screens in India on Friday. The channel is hopeful about the film’s release in 110-120 screens in Tamil Nadu following GST protests there.

    Collaborating with around 61 brands across categories, Disney India’s consumer products business hopes to encash the euphoria over Spider-Man.

    Some the brands associated with Spider-Man are — Mattel, VIP, Titan, Bata, Crocs, Funskool, Scholastic, Max, Lifestyle, Bioworld, Welspun and D’décor, etc. e-commerce and retail partnerships have been struck with Hamleys, Flipkart, Amazon and Landmark. The promotional and media partners are Cinepolis, BookMyShow, Oppo, Amul, Dell and HDFC Bank, etc.

    Besides English, the film is slated to release in additional three languages – Hindi, Telugu and Tamil although the trailer was released in 10 Indian languages.