Tag: Sony Pal

Two most watched prime time Hindi GEC soaps in 2017

BENGALURU: Two of the Ekta Kapoor headed BalajiTelefims Limited soaps on competing networks and channels were the most watched primetime programmes during the first 22 weeks of calendar year 2017. One is a supernatural drama series and the other a family soap. This paper is based on the analysis of Broadcast Audience Research Council of India (BARC) ratings data from the weekly list of top five programmes in the Hindi GEC (HSM (U+R) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals); Hindi GEC – Rural (HSM (Rural) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals); and the Hindi GEC – Urban (HSM (Urban) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals) spaces.

Naagin 2, on Network 18’s flagship Hindi GEC Colors, has been present in BARC’s weekly list of top 5 five Hindi GEC programmes during all the first 22 weeks of 2017, as was KumkumBhagya on Zee Entertainment Enterprises Limited (Zeel) flagship Hindi GEC Zee TV. Both the programmes were continuations from 2016.

Naagin 2 started off at the top of the charts right from the first week of 2017 as far as the Hindi GEC (Urban+Rural) genre is concerned.Naagin 2 was ranked first for 13 of the first 22 weeks of 2017, second for 8 of the first 22 weeks of 2017 and third for one week of 2017. However, with the onset of the tenth edition of the Indian Premier League (IPL 10 or IPL 2017), the programme seems to have lost some of its sheen on the viewership numbers front. The programme has garnered combined weekly impressions (CWI) of 252.084 million impressions (sums) during the first 22 weeks of 2017 in the Hindi GEC (Urban+Rural) genre.

Naagin 2 is also aired on Network 18’s second Hindi GEC Rishtey. On Rishtey, Naagin 2 was present for 8 of the first 22 weeks of 2017 in the weekly list of top five Hindi GEC (Urban+Rural) programmes at ranks 3, 4 and 5 on different weeks. On Rishtey, Naagin 2 had CWI of 75.340 million impressions while it was present in the top 5 Hindi GEC (Urban+Rural) genre. It must be noted that the actual sum of all the weekly impressions garnered by Naagin 2 were much higher if the weekly impressions of all the weeks during which it was aired on Rishtey are taken into accont.

KumkumBhagya started sedately in week 1 of 2017, and it has generally shown slowly increasing viewership growth, during the first 22 weeks of 2017, even during the weeks that IPL 10 was aired. The programme garnered CWI of 242.145 million during the first of 2017 in the Hindi GEC(Urban+Rural) market. KumkumBhagya was ranked 1 for seven of the first 22 weeks of 2017, second for 11 of the first 22 weeks of 2017, third and fifth once each and fourth twice during the first 22 weeks of 2017.

Please refer to the figure below:

Naagin 2 was also the most watched programme in the weekly lists of the Top 5 Hindi GEC – Rural and Hindi GEC – Urban programmes during the first 22 weeks of 2017. It was present in the top five programmes for the Hindi GEC Rural market for 16 of the first 22 weeks of 2017, with a total presence of 20 ranks across both of Network 18’s Hindi GEC channels – Colors as well as Rishtey.

Naagin 2 was present in all the weekly list of the top 5 Hindi GEC – Urban programmes during all the first 22 weeks of 2017. It was ranked one for 18 of first 22 weeks, second and fourth for one week each and third for two weeks during the first 22 weeks of 2017.

KumkumBhagya was present in the weekly lists of the Top 5 Hindi GEC – Rural programmes during 13 of first 22 weeks of 2017. It was ranked first and third for one week each, fourth for four weeks and fifth for seven weeks during the first 22 weeks of 2017. The programme was the third most watched Hindi GEC programme in the Hindi GEC – Rural space, after Naagin 2 and Balaveer on Sony Pictures Network India (SPN) channel Sony Pal

KumkumBhagya was lapped up by Hindi GEC – Urban market- it was present in the weekly list of top 5 Hindi GEC Urban during all the first 22 weeks of 2017. It was ranked first for 4 weeks, second for five weeks, third for six weeks and fourth for seven weeks during the first 22 weeks of 2017.

June 10, 2017
Most watched Hindi GEC channels across genre until week 22

BENGALURU: Three channels have been present during all the first 22 weeks of 2017 (Saturday, 31 December 2017 to Friday, 2 June 2017) in Broadcast Audience Research Council’s weekly list of Top 10 channels across genre-

All India (U+R) : 2+ Individuals – They are (in order of the combined sum of weekly impressions while present in the top 10 channels across genre list) : Star Plus (16.128 billion CWI, Colors (13.67 billion CWI) and Zee TV (11.800 billion CWI).

This paper is based on the information available in the public domain. Hence, It must be noted that the CWI figure mentioned in this paper is the sum of the weekly impressions of the channel mentioned in the BARC list of top 10 channels across genre – if a channel is not present in the list during any of the first 22 weeks of 2017, then its actual Combined Weekly Impressions will be much higher. Hence the author has refrained from mentioning the CWI for channels that were absent even for one of the first 22 weeks of 2017.

None of the Hindi GEC channels have been ranked at no. 1 during the first 22 weeks of 2017 in the list.Star India has been ranked no 2 for 13weeks and Colors and Zee TV once each in the weekly list of Top 10 channels across genre during the first 22 weeks of 2017.

Network 18’s second Hindi GEC – Rishtey was present in the weekly list of Top 10 channels across genre for 21 weeks; Sony Pictures Network India’s (SPN) Sony Pal was present in the for 16 of the first 22 weeks of 2017, followed by Zee Entertainment Enterprises Limited Hindi GEC – Zee Anmol which was present in the list for 13 of the first 22 weeks of 2017. The other channels that were present in the list include SPN’sSony Entertainment Television, SPN’s Sony Sab, Star India’s StarUtsav and DD National during the period under consideration.

Rank 1 has been held by the Sun TV Network’s flagship Tamil GEC Sun TV for 17 weeks and Hindi Movies channel Sony Max for five weeks (weeks 15 to 19 of 2017).SPN’sSony Max aired the tenth edition of the Indian Premier League (IPL 10 or IPL 2017) during the five weeks it was numerounoand the two weeks it was ranked second in the weekly list of Top 10 channels across genre. Sony Max had entered the weekly list of Top 10 channels across genre for the first time in week 14 of 2017 at rank 2. It was placed at rank 6 in week 22 of 2017.

Top 10 channels across genre in week 22 of 2017

June 9, 2017
Hindi GECs gain lost ground across genres as IPL10 closes in week 21

BENGALURU: Only one T20 cricket match on one day of the tenth edition of the Indian Premier League (IPL 10) happened during Broadcast Audience Research Council of India (BARC) week 21 (Saturday, 20 May 2017 to Friday, 26 May 2017) – The Finals. And that one match on Sunday, 21 May 2017 at 2000 hours (800 pm) was enough to retain Sony Pictures Network India’s (SPN) Hindi Movies channel Sony Max in BARC’s top 10 channels list across genres for week 21, however at fourth place instead of second place that the channel had in weeks 20 and 14. Sony Max, which aired IPL matches,topped the lists for weeks 15,16, 17,18 and 19 of 2017. Before IPL10 which commenced in the middle of week 14, Sony Max did not figure in weekly the top 10 channels lists across genres in 2017.All the 10 channels that were present in BARC’s weekly list of top 10 channels across genres in week 20 were also present in week 21, but with shuffled ranks.

The seven Hindi GECs’ that were present in BARC week 20 saw a 9.27 percent growth in ratings in week 21. The combined weekly impressions of these seven Hindi GEC channels as per BARC list of top channels across genres in weeks 21 and 20 were 40,85,558 (000s) Sums and 37,38,931 (000s) Sums respectively. Six of the seven Hindi GEC channels in the list gained viewership, while one – Zee Anmol, witnessed a small drop of 1.80 percent in weekly impressions in week 21’s top 10 channels list across genres as compared to week 20.

Like last week, one channel each from the Tamil GEC, Telugu GEC and Hindi Movies spaces and seven channels from the Hindi GEC space were present in the weekly top 10 channels list across genres in week 21. Of these, three were from the Sony Pictures Network India (SPN) network, two each from the Network 18 (or Viacom 18), Zee Entertainment Enterprises Limited (Zeel) and the Sun TV Network stables, and one from the Star India Network.

Please refer to the figure below for the ratings table for BARC week 21: Across genres –All India (U+R): 2+ Individuals.

June 2, 2017
Sun TV regains top spot across genres as IPL 10 comes to a close

BENGALURU: As IPL 10 came to a close, the Sun TV Networks’ Tamil flagship GEC Sun TV regained its top spot in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre: All India (U+R): 2+ Individuals in week 20 Saturday, 13 May 2017 to Friday, 19 May 2017.

IPL 10 viewership supremacy across genres

During its run, IPL 10 channels ruled the air with Indians lapping up the live event, more so during primetime. TV viewership declines during the summer months according to BARC. IPL 10 is probably one of the factors that helped retard this seasonal viewership decline.

IPL 10 commenced on Wednesday, 5 April 2017 (in BARC week 14). The mega T20 cricket bonanza played by 8 teams comprising of over 200 players including 72 international players concluded with the finals on Sunday, 21 May 2017, after 60 matches spread over 47 days.

BARC week 14 commenced on Saturday, 1 April 2017 and ended on Friday, 7 April 2017. Three days of play with three matches played happened in week 14. The event concluded in the beginning of week 21 – only one match was played during that week. Ten matches were played during each of BARC weeks15, 16,and 18. Nine matches were played in weeks17 (one match was rained out in week 17) and 19 and seven planned for week 20, with just one in week 21 as mentioned above.

The excitement built up for the event saw IPL 10 recording the highest viewership for the season in week 15 for all the Sony Pictures Network (SPN) channels that broadcast the event – the two Hindi Movie channels – Sony Max and two Sports channel’s Sony Six.(English) and Sony ESPN (commentary in Tamil, Telugu, Bengali, Hindi).

Week 20: Top 10 channels list across genres

One channel each from the Tamil GEC, Telugu GEC and Hindi Movies spaces and seven channels from the Hindi GEC space were present in the weekly top 10 channels list across genres in week 20. Of these, three were from the Sony Pictures Network India (SPN) network, two each from the Network 18 (or Viacom 18), Zee Entertainment Enterprises Limited (Zeel) and the Sun TV Network stables, and one from the Star India Network.

Sun TV and Sony Max exchanged ranks while Star Plus, Sony Pal, Zee TV, Gemini TV, Colors, Zee Anmol, Rishtey retained their week 19 ranks of 3, 4, 5, 6, 7, 8 and 9 respectively. Zee Telugu exited the list in week 20 to be replaced with Sony Sab.

As mentioned above, Sun TV once again topped BARC’s weekly top 10 channels list after a hiatus of 5 weeks with 10,41,591 Impressions (000s) Sums followed by Sony Max with 9,83,279Impressions (000s) Sums at second place.Please refer to the figure below for the list of top 10 channels across genres for week 20:

May 29, 2017
Zee Anmol climbs & Colors drops two levels each

MUMBAI: Star Plus retained leadership of Hindi GEC and Hindi GEC Urban markets whereas Sony Pal witnessed a slight fall but remained the leader in Hindi rural market. On the other hand, in Hindi GEC (U+R), Zee Anmol climbed two slots to fourth position as Colors dropped two slots to the fifth spot, according to BARC India data of week 19.

HINDI GEC

Star Plus, witnessing a fall in ratings, continued to lead the Hindi GEC genre with 624187 Impressions (000s) sum as compared to 632254 Impressions (000s) sum last week.

followed by Sony Pal on the second spot with a slight decrease on the ratings and recorded 577776 Impressions (000s) sum against 591324 Impressions (000s) sum last week. Zee TV climbed a spot to the third place with a hike in ratings from 488762 Impressions (000s) sum to 491514 Impressions (000s) sum.

Zee Anmol climbed two spots to the fourth position with 483157 Impressions (000s) sum, and Colors with a two-slot fall came to the fifth position with 482364 Impressions (000s) sum as compared to 529715 Impressions (000s) sum.

Rishtey dropped a slot to the sixth position with 465658 Impressions (000s) sum followed by Sony SAB, Star Utsav and Life OK at the seventh, eighth and ninth spots with 425575 Impressions (000s) sum, 404401 Impressions (000s) sum and 366100 Impressions (000s) sum, respectively.

Sony Entertainment Television sits on the tenth position with 342288 Impressions (000s) sum.

Hindi GEC Rural

Sony Pal continued to remain at the top position with 431835 Impressions (000s) sum followed by Zee Anmol with 384915 which climbed a slot to the second position with 384915 Impressions (000s) sum. Rishtey and Star Utsav stood at third and forth position with 348176 Impressions (000s) sum and 294256 Impressions (000s) sum, respectively.

Zee TV came at the fifth position with 204640 Impressions (000s) sum. Star Plus, Sony Sab and Colors grabbed the sixth, seventh and eighth spots with 202047 Impressions (000s) sum, 162257 Impressions (000s) sum and 159084 Impressions (000s) sum, respectively.

Big Magic and Life OK emerged at the ninth and tenth positions with 142504 Impressions (000s) sum and 142394 Impressions (000s) sum, respectively.

Hindi GEC Urban

Star Plus led the chart with 422139 Impressions (000s) sum followed by Colors on the second position with 323279 Impressions (000s) sum.

Zee TV registered its third slot with 286873 Impressions (000s) sum and Sony Sab bagged the fourth spot with 263317 Impressions (000s) sum. Sony Entertainment Television maintained its fifth slot with 235547 Impressions (000s) sum.

Life OK and Sony Pal stood on the sixth and seventh spot with 223705 Impressions (000) sum and145941 Impressions (000) sum, respectively.

&TV and Rishtey interchanged their positions now at eighth and ninth positions with 118770 Impressions (000s) sum and 117481 Impressions (000s) sum, respectively.

Star Utsav came tenth with 110145 Impressions (000s) sum.

May 18, 2017
Star Plus shares leadership with Sony Pal which saw increase in ratings

MUMBAI: Star Plus retained leadership of Hindi GEC and Hindi GEC Urban market whereas Sony Pal witnessed a hike in ratings and remained the leader in Hindi Rural market. On the other, in Hindi GEC (U+R) Sony Pal maintained its second slot and Colors remained on number three, according to Broadcast Audience Research Council (BARC) all India data of week 18.

Hindi GEC

Star Plus witnessed a fall in ratings but continues to lead the Hindi GEC genre with 632254 Impressions (000s) against 640266 Impressions (000s) followed by Sony Pal on second spot with a hike in ratings and recorded 591324 Impressions (000s) against 577002 Impressions (000s). Colors too saw a downfall in ratings and garnered the third slot with 529712 Impressions (000s) against 554259 (000s) in week 17.

Zee TV bagged the fourth spot with 488762 Impressions (000s) followed by Rishtey on the fifth with 486269 Impressions (000s) and Zee Anmol stood at number six with 440610 Impressions (000s).

Sab TV replaced Star Utsav at number seven with 424986 Impressions (000s) and Star Utsav fell to number eight position with 378777 Impressions (000s).

Life OK and Sony Entertainment Television bagged ninth and tenth spot with 348821 (000s) and 344598 Impressions (000s).

Hindi GEC Rural

Sony Pal continued to remain at the top position with 447480 Impressions (000s) sum followed by Rishtey with 365513 Impressions (000s) sum. Zee Anmol and Star Utsav stood at third and forth position with 341417 Impressions (000s) sum and 374588 Impressions (000s) sum, respectively.

Zee TV bagged the fifth position with 202288 Impressions (000s) sum. Star Plus, Colors and Sab TV respectively grabbed the sixth, seventh and eighth spot with 201683 Impressions (000s) sum, 168315 Impressions (000s) sum and 163215 Impressions (000s) sum.

Big Magic and Life OK interchanged their positions at ninth and tenth with 128210 Impressions (000s) sum and 125495 Impressions (000s) sum, respectively.

Hindi GEC Urban

Star Plus led the chart with 430571 Impressions (000s) sum followed by Colors on the second position with 361397 Impressions (000s) sum.

Zee TV sat pretty at the third slot with 286474 Impressions (000s) sum and Sab TV bagged the fourth spot with 261771 Impressions (000s) sum. Sony Entertainment Television retained its fifth slot with 240272 Impressions (000s) sum.

Life OK, Sony Pal and Rishtey respectively stood on the sixth, seventh and eighth spots with 223325 Impressions (000) sum, 143843 Impressions (000) sum and 120755 Impressions (000) sum.

&TV and Star Utsav interchanged their positions at ninth and tenth level with 116136 Impressions (000s) sum and 104188 Impressions (000s) sum, respectively.

May 11, 2017
IPL 10 ramps up Sony channels ratings to numero uno position

BENGALURU: IPL 10 commenced on 5 April 2017. Just three days of the tenth season of the Indian Premier League cricket had catapulted Sony Pictures Networks India Private Limited (SPN) Hindi Movies channel Sony max to numero uno postion in the Hindi Movies genre for week 14 of 2017 (Broadcast Audience Research Council of India – BARC ratings for week 14 -Saturday, April 2017 to Friday, 7 April 2017). Further, the cricket extravaganza pushed the channel to second place in terms of ratings across genres in that week. Among the other SPN channels that benefitted was Sony Six in week 14.

BARC week 15 (Saturday, 8 April 2017 to Friday, 14 April 2017) has been even better for SPN channels. Sony Max was the most watched channel across genres during the week with weekly impressions of 14,29,479 (000s) sums, followed by the Sun Network’s Tamil GEC flagship channel Sun TV with weekly impressions 12,47,460 (000s) sums (BARC Data for Top 10 Channels *Across Genre : All India (U+R) : 2+ Individuals). Star Plus (Hindi GEC), Gemini TV (Telugu GEC), Colors (Hindi GEC), Sony Pal (Hindi GEC) were at third, fourth fifth and sixth spots respectively across genres. The last four places across genres were occupied by Zee TV (Hindi GEC), Rishtey (Hindi GEC), ETV Telugu (Telugu GEC) and Zee Telugu (Telugu GEC) in that order.

During the preceding weeks of 2017, it was Sun TV which had held pole position with weekly impressions of 12,06,478 (000s) sums in week 14, followed far behind by Sony Max with weekly impressions of 8,53,494 (000s) sums at second place.

In week 15, Sony Max topped the ratings in Hindi Movies HSM (U+R) : NCCS All : 2+ Individuals, Hindi Movies Rural HSM NCCS All : 2+ Individuals and Hindi Movies Urban HSM NCCS All : 2+ Individuals markets, with IPL matches being the top 5 most watched programmes in these markets.

In the Hindi Movies market, Sony Max had phenomenal weekly impressions of 13,34,063 (000s) sums, followed far behind by its peer channel Sony Wah which had weekly impressions of 4,27,231 (000s) sums. The Mumbai Indians-Kolkata Knight Riders match was the most watched programme in the genre with impressions of 19,303 (000s) followed by the Mumbai Indians- Sunrisers Hyderabad (The Sun Network owns the Sunrisers Hyderabad team) match with impressions of 18,969 (000s). All the other five most watched programmes in the Hindi Movies market were IPL matches on Sony Max

Sony Max’s ratings in the Hindi Movies-Rural market – weekly impressions of 6,16,227 (000s) sums. In this market, the Mumbai Indians- Sunrisers Hyderabad was the most watched programme with impressions of 8,828 (000s), while the Mumbai Indians-Kolkata Knight Riders match was the second most watched programme with impressions of 8,231 (000s). All the other five most watched programmes in the Hindi Movies-Rural market were IPL matches on Sony Max.

Sony Max’s had weekly impressions of 7,17,835 (000s) sums in the Hindi Movies-Urban market. All the top five most watched programmes in this market were IPL matches on Sony Max. Like in the case of the Hindi Movies market, the Mumbai Indians-Kolkata Knight Riders match was the most watched programme in this market with impressions of 11,071 (000s) followed by the Mumbai Indians- Sunrisers Hyderabad match with impressions of 10,140 (000s).

In the sports genre, Sony Six was the most watched Sports channel in week 15 with weekly impressions of 4,58,932 (000s) sums followed by an SPN peer channel – Sony ESPN which had weekly impressions of 1,14,119 (000s) sums. The top five programs in the Sports genre were IPL matches on Sony Six– with the Mumbai Indian’s Sunrisers Hyderabad fixture with Impressions of 7,392 (000s) being the most watched sports programme in week 15.

Also Read :

IPL 10 catapults Sony Max to second place across genres

SPN India-SITI Networks dispute: TDSAT directs SITI to sign SPN RIO agreement (updated)

IPL Impression: Sony Six & ESPN double, Ten1 & 2 halve

IPL 2017: The Piracy Conundrum

April 24, 2017
Star Plus recaptures top slot in Hindi GEC (U+R) in BARC week 14

MUMBAI: Star Plus reclaimed its leadership position in week 14 of Broadcast Audience Research Council (BARC) India after a week’s gap, although Colors’ Naagin2 retained the top show rating. Sony Pal claimed second position in Hindi GEC (U+R) and pushed Colors on number three. In other two markets, that is rural and urban, Sony Pal and Star Plus, respectively, continued to rule this week.

Hindi GEC

In week 14, Star Plus got back to its leadership position with 691210 Impressions (000s) followed by Sony Pal on the second slot with 603379 Impressions (000s) and Colors on third slot with 588225 Impressions (000s).

Rishtey, Zee TV and Star Utsav bagged fourth, fifth and sixth position with 496235 Impressions (000s), 481772 Impressions (000s) and 430182 Impressions (000s). Zee Anmol, Sony Entertainment Television, Sab TV stood at seventh, eighth and ninth spot with 424007 Impressions (000s), 414068 Impressions (000s), 414057 Impressions (000s), respectively.

Life OK was on the tenth position with 336568 Impressions (000s).

Hindi GEC Rural

Sony Pal continued to lead the genre with 454505 Impressions (000s) followed by Rishtey on the second slot with 372502 Impressions (000s) and Zee Anmol on third with 328752 Impressions (000s).

Star Utsav, Star Plus and Zee TV respectively bagged the fourth, fifth and sixth positions with 328471 Impressions (000s), 216102 Impressions (000s) and 193741 Impressions (000s), respectively.

Colors bagged the seventh spot with 187947 Impressions (000s).

Big Magic, Sab Tv and Sony Entertainment Television grabbed eighth, ninth and tenth spot with 155578, 137709 and 134398 Impressions (000s), respectively.

Hindi GEC Urban

Star Plus continued to dominate the genre with 475108 Impressions (000s) followed by Colors on the second position with 400277 Impressions (000s) and Zee TV on third with 288031 Impressions (000s).

Sony Entertainment Television maintained its fourth position this week with 279669 Impressions (000s). Sab TV, Life OK and Sony Pal grabbed with 276347 Impressions (000s), 215528 Impressions (000s) and 148874 Impressions (000s), respectively.

&TV stood at number eight with 128515 Impressions (000s) followed by Rishtey and Star Utsav with 123732 (000s) and 101711 Impressions (000s), respectively.

April 13, 2017
How Hindi GEC channels fared in first quarter of 2017

BENGALURU: The Hindi general entertainment (GE or GEC) space has always been fascinating – be it from the viewers or networks or advertisers point of view. Major networks such as Star India, Viacom 18 (or Network 18), the Subhash Chandra headed Zee Entertainment Enterprises Limited (Zeel) or Sony Pictures Networks India Private Limited (SPN) have launched multiple channels in standard as well as high definition (HD) format.

How have the channels performed during the first 13 weeks (Saturday 30 December 2016 to Friday 31 March 2017)? This paper, based on Broadcast Audience Research Council of India (BARC) data, attempts to throw some light the most watched Hindi GE channels during the first quarter of 2017. It is based on statistical analysis of Broadcast Audience Research Council of India (BARC) data from the following markets: HSM(U+R), HSM (Rural), HSM (Urban): NCCSAll : 2+ Individuals for weeks 1 to 13 of 2016 (Saturday, 30 December 2017 to Friday, 31 March 2017, HSM means Hindi Speaking Market).

This paper must be read with a caveat: It deals only with the players present in BARC’s top 10 lists of channels per week. The sums/percentages of other genres/players’/channels of other players as well other channels of players in this paper ratings or Impressions (000s) Sums other than those indicated in BARC’s top 10 lists of channels have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher. Further, Combined Total or Weekly Impressions (CWI) mentioned in this paper means the sum of all the Impressions (000s) Sums for all the weeks under consideration of a network and/or channel and/or programme/s.

So how did the Hindi GEC channels fare?

While the overall networks’ primary channels – Star Plus, Colors, and Zee TV in that order were the three most watched channels in the Hindi GEC genre during the first quarter of 2017, the numbers for the Hindi GEC (Rural) during the same period tell a completely different story. The networks’ second or third channels ruled the Hindi GEC (Rural) roost. Rishtey, Sony Pal, Zee Anmol, Star Utsav were ahead of their older siblings in the Hindi GEC (Rural) markets during the first 13 weeks of 2017. Reliance Broadcast Network’s (RBNL) Big Magic also found a place in the top 10 most watched channels list for 10 of the 13 weeks of 2017 in the Hindi GEC (Rural) markets.

The Hindi GEC (Urban) market was similar to the overall Hindi GEC market, except that the three most watched channels in this market were Star Plus, Colors and Sony Entertainment Television with Zee TV at fourth spot.

Hindi GEC and Hindi GEC (Rural) audiences preferred the shortened versions of cricket on DD National more than the Hindi GEC (Urban) market during primetime, more specifically some One day internationals and some T20 matches between India and England, if one were to go by BARC’s top 5 most watched programmes list across the three markets (NCCSAll : Prime Time (1800 – 2330 hrs) : 2+ Individuals). Though DD National figured in the top 10 most watched channels list of all the three markets at different frequencies during the period under consideration, during primetime, its cricket programmes featured in the five top programmes list for five and six weeks in the Hindi GEC and the Hindi GEC (Rural) markets respectively, but not in the Hindi GEC (Urban) market.

Hindi GEC

Eleven channels appeared in the top 10 channels weekly list during the first thirteen weeks of 2017. The overall Hindi GEC space was dominated by Star India’s Star Plus during the first thireen weeks of 2017. The Combined Weekly Impressions for the channel were 1,91,85,359 (000s) Sums during the period under consideration. Network 18’s Colors with CWI of 82,58,798 (000s) Sums was second followed by Zeel’s Zee TV with CWI of 61,91,072 (000s) Sums. Network 18’s Rishtey with CWI of 61,25,507 (000s) Sums and SPN’s Sony Pal with CWI of 57,35,709 (000s) Sums were at fourth and fifth place respectively.

Please refer to the figure below for other data:

In terms of frequency of ranks in a week, it was again Star Plus that was ranked 1 for nine weeks out of the 13, followed by Colors which was ranked 1 in three of the 13 weeks. Sony Pal was ranked 1 in one week (week 13) during the 13 weeks under consideration.

Please refer to the Rank table below:

Hindi GEC (Rural)
In the Hindi GEC Rural space, twelve channels appeared in the top 10 channels weekly list during the first thirteen weeks of 2017. Network 18’s Rishtey was the most watched channel in weeks 1 to 13 of 2017 with CWI of 45,99,618 (000s) Sums.SPN’s Sony Pal was next with 43,55,224 (000s) Sums followed by Zeel’s Zee Anmol with 42,19,032 (000s) Impressions at third place.

Please refer to the list below.

Rishtey was ranked 1 as the most watched channel in seven of the first 13 weeks of 2017 in the Hindi GEC (Rural) genre. Sony Pal was next – it was ranked 1 for five weeks during the same period, followed by Star India’s Star Utsav which was ranked 1 for one week during the first 13 weeks of 2017. Zee Anmol was next – it was ranked 2 for 7 weeks, followed by DD National which was ranked 3 for one week of 2017.

Please refer to the list below.

Hindi GEC (Urban)
Twelve channels appeared in the top 10 channels Hindi GEC (Urban) list during weeks 1 to 13 of 2017. Like the Hindi GEC genre, Hindi GEC (Urban) audiences preferred Star India’s Star Plus the most during this period. The channel had CWI of 61,17,130 (000s) Sums. Colors was the second most watched channel in the Hindi GEC (Urban) market with a CWI of 56,12,131 (000s) Sums followed by SPN’s Sony Entertainment Television with a CWI of 38,15,488 (000s) Sums. Zee TV was the fourth most watched channel in the Hindi GEC (Urban) market with CWI of 35,69,444 (000s) Sums.

Please refer to the chart below for the list of most watched channels in the Hindi GEC (Urban) genre during the first quarter of 2017.

Star Plus was ranked first as the most watched channel in the Hindi GEC (Urban) space for 11 of the first thirteen weeks of 2017. Colors was ranked 1 for two of the first thirteen weeks in the same space, followed by Sony Entertainment Television which was ranked third for 10 of the first 13 weeks of 2017. Zee TV was next, with a frequency of three for rank 3 during the same period.

Please refer to the list below:

April 11, 2017
Sun TV continues ratings dominance across genres in BARC week 13

BENGALURU: The Kalanithi Maran-headed Sun TV continued its dominance over ratings in week 13 (Saturday, 25 March 2017 to Friday, 31 March 2017) Top 10 Channels Across Genre: All India (U+R) : 2+ Individuals as per Broadcast Audience Research Council of India (BARC) data.

Three channels each from the Zee Entertainment Enterprises Limited (Zeel – Zee TV, Zee Telugu and Zee Anmol) and the Network 18 (Colors, ETV Telugu and Rishtey) stables were present in the top 10 channels across genres list for week 13. They were joined by two channels from the Sun Network (Sun TV and Gemini TV), one channel each mentioned above from Star India and SPN networks.

From the languages or market’s point of view, six channels from the Hindi-speaking market, three from the Telugu market and one from the Tamil market were present in the top 10 channels list based on Impressions (000s) Sums.

Sun TV clocked ratings of 12,14,083 Impressions (000s) Sums in week 13, followed by Star India’s Star Plus with a distant 7,45,942 Impressions (000s) Sums at second place. Sony Pictures Network’s (SPN) Sony Pal moved up to third place in the list with 7,09,372 Impressions (000s) Sums from last week’s fifth place.

At the fourth place was Network 18’s Colors with 670812 Impressions (000s) Sums followed by Gemini TV which retained its week 12 fifth spot in week 13 with 6,66,919 Impressions (000s) Sums. Zee TV with 5,79,994 Impressions (000s) Sums was sixth followed by a sister channel – Zee Telugu with 5,43,129 Impressions (000s) Sums at the seventh spot.

Network 18’s ETV Telugu was at eighth spot with 5,24,475 Impressions (000s) Sums, followed by Network 18’s Rishtey at the ninth spot with 5,01,508 Impressions (000s) Sums. Zeel’s Zee Anmol completed the list at the tenth spot with 4,85,640 Impressions (000s) Sums.

April 7, 2017