ITV

Tag: Sony Pal

  • SET: The only loser in week 42

    SET: The only loser in week 42

    MUMBAI: It was a no different week for the Hindi general entertainment channels (GECs), according to the week 42 of TAM TV ratings, as all the channels maintained their ranking order. 

     

    On the viewership front, except for Sony Entertainment Television (SET), rest all the channels have observed a rise.

     

    Star Plus continues to lead the chart with 600,523 GVTs, up from 598,185 GVTs. The channel’s talk show, which deals with social issues and hosted by Aamir Khan, Satyamev Jayate, lost few numbers and registered 2,444 TVTs, down from 4,916 TVTs.

     

    Its fiction offerings have done well. The chart leader series Diya Aur Baati Hum seems to earn new numbers every week as it scored 9,075 TVTS, up from 8,455 TVTs, Saathiya Saath scored 8,105 TVTs, up from 7,879 TVTs and Ye Hai Mohabatein recorded 7,498 TVTs, up from 7,353 TVTs.
     

    At number two stood Colors with 436,422 GVTs, up from 432,481 GVTs. Sasural Simar Ka continues to be number one in the fiction space with 6,375 GVTs, up from 5,771 TVTs. At number two is Udaan which saw a hike in the viewership as it reported 6,006 TVTs, up from 5,480 TVTs and Balika Vadhu ranks third with 4,809 TVTs, up from 4,412 TVTs.
     

    Zee at number three garnered 418,103 GVTs, up from 412,888 GVTs. Jodha Akbar continues to be the number one show for the channel as it scored 8,075 TVTS, up from 7,732 TVTs. Kumkum Bhagya seems to attract good amount of eyeballs as it reported 7,351 TVTs, up from 6,953 TVTs and Jamai Raja stood at 6,553 TVTs, up from 6,232 TVTs.
     

    Life OK stays happy at number four with 301,763 GVTs, up from 292,327 GVTs. The channel’s crime property Savdhan India reported 2,380 TVTS, up from 2,247 TVTs. The much hyped Ekta Kapoor’s series with Sonali Bendre as the lead – Ajeeb Daastan Hai Ye observed a fall in the viewership and stood at 1,201 TVTs, down from 1,223 TVTs.
     

    At number five stands Sab with 276,437 GVTs, up 272,524 GVTs. The channel’s top leader Taarek Mehta Ka Ooltah Chashmah scored 6,047 TVTs, up from 5,753 TVTs and Chidiya Ghar lost numbers and registered 2,115 TVTs, down from 2,383 TVTs.

    SET shed numbers and noticed 228,235 GVTs, down from 244,573 GVTs. Its crime property CID continues to be the number one and witnessed 2,805 TVTs, up from 1,307 TVTs. Maharana Pratap ranks second with 2,698 TVTs, up from 2,642 TVTs. 
     

    Sony Pal, the second GEC from Multi Screen Media (MSM) plate, observed a marginal rise in the ratings and delivered 25,326 GVTs, up from 23,814 GVTs. On the other hand Zindagi too witnessed a hike in the ratings and reported 21,028 GVTs, up from 19,978 GVTs and Big Magic recorded 55 million GVTs, down from 57 million GVTs, it recorded in week 41 of TAM TV ratings.

  • Colors retains its number two position

    Colors retains its number two position

    MUMBAI: The week 41 of TAM TV ratings witnessed no change in the ranking order. On the viewership front, Star Plus, Zee TV, Sab and Sony Entertainment Television (SET) observed a rise whereas Life OK lost a few numbers. Colors retained its viewership.

     
    Star Plus continues to lead the chart with 598,185 GVTs, up from 549,108 GVTs. The channel’s talk show, which deals with social issues and hosted by Aamir Khan, Satyamev Jayate, opened well with 4,916 TVTs. Its fiction offerings have done well as well. The chart leader series Diya Aur Baati Hum seems to earn new numbers every week as it scored 8,455 TVTs, up from 7,780 TVTs, Saathiya Saath ranks number two with 7,879 TVTs, up from 7,136 TVTs and Ye Hai Mohababtein at number three recorded 7,353 TVTs, up from 6,454 TVTs.

    At number two stood Colors, which stayed flat with 432,481 GVTs, with a marginal fall from from 433,419 GVTs. Sasural Simar Ka continues to be number one with 5,771 TVTs, down from 5,874 TVTs. At number two Udaan saw a hike in the viewership as it reported 5,480 TVTs, up from 5,121 TVTs and Meri Ashiqui ranks third with 4,835 TVTs, up from 3,622 TVTs.

    Zee at number three scored 412,888 GVTs, up from 401,002 GVTs. Jodha Akbar continues to be the number one show for the channel as it scored 7,732 TVTs, up from 7,217 TVTs. Kumkum Bhagya seems to attract good amount of eyeballs as it reported 6,953 TVTs, up from 6,546 TVTs and Jamai Raja stood at 6,232 TVTs, up from 5,977 TVTs.

    Life OK stays happy at number four with 292,327 GVTs, down from 299,054 GVTs. The channel’s stint with comedy – Comedy Classes – worked reasonably well as it saw a decent opening of 2,040 TVTs. The much hyped Ekta Kapoor’s series with Sonali Bendre as the lead – Ajeeb Daastan Hai Ye opened at 1,223 TVTs.

    At number five stands Sab with 272,524 GVTs, up from 253,925 GVTs. The channel’s top leader Taarek Mehta Ka Ooltah Chashmah observed 5,753 TVTs, up from 5,108 TVTs and Chidiya Ghar registered 2,383 TVTs, up from 2,048 TVTs.

     
    Sony at number six reported 244,573 GVTs, up from 234,031 GVTs. Its crime property – Adaalat observed a significant rise in the viewership as it noted 3,207 TVTs, up from 803 TVTs. Maharan Veer Pratap reported 2,642 TVTs, up from 2,075 TVTs and KBC tracked 3,571 TVTs, up from 2,545 TVTs.

    Sony Pal, second GEC from Multi Screen Media (MSM) plate, observed a marginal rise in the ratings and delivered 23,814 GVTs, up from 22,904 GVTs. On the other hand Zindagi lost some numbers and noted 19,978 GVTs, down from 20,405 GVTs.

     

  • Colors – the only gainer in TAM week 40

    Colors – the only gainer in TAM week 40

    MUMBAI: In the week 40 of TAM TV ratings, it was time for celebrations yet again for Colors that retained its number two position. Moreover, it was the only gainer this week and registered 433,419 GVTs, up from 430,913 GVTs.

     

    Amongst its fiction offering, Sasural Simar Ka witnessed a marginal rise and scored 5,874 TVTs, up from 5,783 TVTs and Shastri Sisters observed 2,011 TVTs, up from 1,773 TVTs.

     

    Rest all general entertainment channels (GECs) observed a drop in the viewership. Despite a significant drop, Star Plus continues to lead the pack with 549,108 GVTs, down from 593,187 GVTs. The channel’s chart topper Diya Aur Baati Hum recorded 7,780 TVTs, down from 8,171 TVTs, Saathiya Saath ranks number two with 7,136 TVTs, up from 6,730 TVTs and at number three stood Ye Hai Mohabbatein tracked 6,454 TVTs, down from 6,687 TVTs.

     

    At number three stood Zee TV with 401,002 GVTs, down from 427,091 GVTs. Its chart topper Jodha Akbar lost some eyeballs and recorded 7,217 TVTs, down from 7,817 TVTs, at number two – Kumkum Bhagya garnered 6,546 TVTs, down from 7,259 TVTs and Jamai Raja at number three scored 5,977 TVTs, down from 6,380 TVTs.

     

    Life OK continues to enjoy its strong hold at number four in the ratings chart with 299,054 GVTs, down from 306,656 GVTs. The channel’s most famous crime properties Shapath scored 1,707 TVTs, down from 1,830 TVTs and Savdhan India stood at 1,879 TVTs, down from 2,130 TVTs. Its stint with dance seems to lose some eyeballs as Dare 2 Dance witnessed a significant fall in the ratings and registered 1,504 TVTs, down from 2,314 TVTs.

     

    At number five stands Sab with 253,925 GVTs, down from 261,520 GVTs. Taarak Mehta continues to be the channel leader with 5,108 TVTs, down from 5,727 TVTs. For the rest, Chidiya Ghar observed 2,048 TVTs, down from 2,176 TVTs and Badi Door se Aaye Hai garnered 1,816 TVTs, down from 2,041 TVTs.

     

    Sony Entertainment Television (SET) continues to be at the bottom of the chart with 234,031 GVTs, down from 247,478 GVTs. CID – the crime property of the channel continues to be at the top of the chart with 2,860 TVTs, down from 3,376 TVTs and KBC ranks second with 2,545 TVTs, down from 2,847 TVTs.

     

    Amongst the new channels in the GEC space, Sony Pal observed 22,904 GVTs, down from 25,851 GVTs and Zindagi reported 20,405 GVTs, down from 25,711 GVTs respectively.

     

  • Sony Pal extends primetime with ‘Yeh Dil Sun Raha Hai’

    Sony Pal extends primetime with ‘Yeh Dil Sun Raha Hai’

    MUMBAI: Achieving a growth of 30-40 per cent key markets within a month of its launch, Sony Pal (the newest channel from Multi Screen Media slate) is definitely leaving no stone unturned to mark its position in the GEC space.

     

    But Sony Pal and Sab senior EVP and business head Anooj Kapoor believes that it still has a long way to go. “From the ratings perspective, we still have a long way to go. We don’t want to compare ourselves with any other channel within the space, but our main agenda is to showcase quality content that our TG can sample,” he says.

     

    The channel which went live on 1 September targets women, mostly housewives in the age group of 15-34 years, in SEC BCDE markets. With the tagline ‘Yeh Pal Hamara Hai’, it claims to have content which empowers and that showcases positive aspects of modern India, while presenting the traditional aspect.

     

    The channel currently has three hours of original content on-air which airs from Monday to Saturday between 7:30 pm-10:30 pm and two hours of original content on Sunday evening. In order to expand its prime time, it has joined hands with Balaji Telefilm’s Ekta Kapoor to present an intense love story ‘Yeh Dil Sun Raha Hai’ from 16 October onwards at 7 pm.

     

    This show is Ekta Kapoor’s first association with Anooj Kapoor and Sony Pal. Moreover Ekta Kapoor says that it was a challenge for her and the team as they have usually restricted themselves to urban set ups. “I don’t have any friends and relatives staying in non metro cities. It was a challenge for all of us, we did our own research, visited that place, observed the culture and modified the storyline accordingly,” she says.

     

    Set in the city of Patna, Anooj says that it wanted to break into the Hindi heartland and create something different.

     

    The show charts the journey of Poorvi (played by Aparna Dixit), the daughter of a senior government employee and Arjun (played by Navi Bhangu), the spoilt son of the local coal mafia. Initially, Poorvi and Arjun can’t see eye to eye, but steadily get drawn towards each other and eventually, go on to combat all odds and family antagonism for their love. Unfortunately, both are destined to be apart. It is thus the story of two star-crossed lovers, their journey of adoration and hatred.

     

    About the slot decision, Anooj revealed that mostly 80 per cent of housewives find it very convenient to watch shows at 7 pm. “This is because sometimes husbands haven’t arrived home yet and the kids are out playing and the dinner duty hasn’t started yet,” he says.

     

    He further goes on to say that in the north where winter sets in from next month, it becomes very late after 9:30 pm, so, in that case 7 pm slot is very ideal from all these points of views. “Moreover, at 7 pm in the current GEC space you don’t have too much of competition,” he adds.

     

    Anooj agrees to the fact that there are shows like Saathiya on Star Plus which is doing well and delivering good ratings. According to him there is lot of potential but not much competition.

     

    If the show does well, the audience will be propelled to the 7:30 pm and other slots because women will know what to expect from the channel and they would sample the promos of other shows in that half an hour.

     

    A 360 degree media campaign across TV, out of home, print and social media will be rolled out soon. TV is used to introduce the show concept, characters and premise. Other mediums like outdoors and print are used to reinforce the message and remind viewers to tune in.

     

    The campaign is led by intensive TV advertising on the network’s channels and other channels to cover the HSM, supported by extensive outdoor visibility in key markets across the Hindi heartland. The message is being reinforced by regular print ads in the run up to the launch across leading dailies.

     

    Media planners believe that though it is a good move doing a show at 7 pm slot, the channel will take some time to win the hearts of the audiences. “It all depends on content. If that manages to hold on to enough viewers to the show, the channel will automatically see growth in terms of viewership as well as reach.”

  • Most GECs see a fall in ratings in week 38

    Most GECs see a fall in ratings in week 38

    MUMBAI: The week 38 of TAM TV ratings witnessed no change in the ranking order of the Hindi general entertainment channels (GECs). However, on the viewership front, most of the channels saw a drop in the ratings.

     

    Thus, Star Plus continued to lead the pack with 579,978 GVTs, down from 594,923 GVTs. Diya Aur Baati Hum is back to its number one position and recorded 8,074 TVTs, up from 7,730 TVTs. At number two is Saathiya Saath which saw a significant drop in the viewership as it scored 7,062 TVTs, down from 7,708 TVTs, Yeh Rishta Kya Kehlata Hai ranks number three with 6,360 TVTs, down from 6,572 TVTs.

     

    At number two stands Zee TV, which reported 442,526 GVTs, up from 431,746 GVTs. Its new offering Bandhan has observed 4,366 TVTs. With this, Bandhan is the second highest opener show across GECs (September 2013 – September 2014), according to the statement by the channel. Other offerings which have seen a rise in the ratings are Jamai Raja which noticed 7,045 TVTs, up from 6,704 TVTs and Sapne Suhane scored 4,027 TVTs, up from 3,556 TVTs.

     

    Colors ranks number three with 412,405 GVTs, down from 416,675 GVTs. The major loss for the channel was its comedy non-fiction property, Comedy Nights With Kapil. It witnessed a major drop in the viewership and rated 3,996 TVTs, down from 6,020 TVTs. On the fiction side, Balika Vadhu too saw a fall and reported 5,067 TVTs, down from 5,443 TVTs.

     

    Despite a drop in the viewership, Life OK continues its hold at number four with 294,679 GVTs, down from 313,012 GVTs. The channel’s biggest non-fiction property with Akshay Kumar as the host – Dare to Dance garnered 2,510 TVTs, down from 2,933 TVTs. Mahadev also witnessed a drop in the ratings and stood at 1,478 TVTs, down from 1,650 TVTs.

     

    Sab at number five registered 269,045 GVTs, down from 292,474. The channel’s most popular property – Taarek Mehta tracked 6,142 TVTs, down from 7,278 TVTs. Chidiya Ghar too lost its viewership and scored 2,343 TVTs, down from 2,618 TVTs and Balveer noticed 2,267 TVTs, down from 2,574 TVTs.

     

    Sony continues to be at the bottom of the chart with 263,802 GVTs, up from 262,507 GVTs. Its crime property CID garnered 3,453 TVTs, up from 3,174 TVTs. Maharana Veer Pratap registered 3,033 TVTs, up from 3,013 TVTs.

     

    As for the new entrant GECs, Zindagi and Sony Pal have witnessed a rise in the viewership. Zindagi noted 31,528 GVTs, up from 30,016 GVTs and Sony Pal is not far with 24,234 GVTs, up from 20,881 GVTs. 

  • GECs retain positions in week 37 of TAM ratings

    GECs retain positions in week 37 of TAM ratings

    MUMBAI: In the week 37 of TAM TV ratings, the ranking order of Hindi general entertainment channels (GECs) remains undamaged.

     

    Talking about the gainers, Colors which ranks number three turned out to be the highest gainer this week taking its tally to 416,675 GVTs, up from 399,182 GVTs. Reason: a significant rise in its fiction properties. Thus, Balika Vadhu noted 5,443 TVTs, up from 5,168 TVTs, Meri Ashiqui Tumse Hi recorded 3,949 TVTs, up from 2,940 TVTs and Madhubala tracked 4,722 TVTs, up from 4,526 TVTs.

     

    At number five, Sab was the second highest gainer this week as it recorded 292,474 GVTs, up from 287,945 GVTs. It seems that the track of Taarak Mehta Ka Ooltah Chashmah is going in the right direction as it witnessed 7,278 TVTs, up from 6,143 TVTs. Chidiya Ghar also saw a growth in the viewership and noted 2,618 TVTs, up from 2,300 TVTs and Badi Door se Aaye Hai observed 2,669 TVTs, up from 2,414 TVTs.

     

    At number one stood Star Plus which was the third highest gainer this week. It reported 594,923 GVTs, up from 591,045 GVTs. Diya Aur Baati Hum continues to remain the chart topper as it scored 7,730 TVTs, up from 6,951 TVTs, Pyar Ka Dard saw a hike in the ratings and garnered 5,505 TVTs, up from 4,724 TVTs and Yeh Rishta Kya Kehlata Hai observed 6,572 TVTs, up from 6,174 TVTs.

     

    On the other hand, other GECs witnessed a drop in the viewership. Despite a drop, Zee TV continues to hold its number two position strongly. Most of its offerings have seen a drop in the ratings. Thus, its chart topper Kumkum Bhagya reported 8,439 TVTs, down from 8,573 TVTs, Jodha Akbar scored 7,898 TVTs, down from 8,131 TVTs and Qubool Hai garnered 5,805 TVTs, down from 6,087 TVTs. Its non-fiction property India’s Best Cine Stars Ki Khoj seems to have lost audiences as it scored 1,454 TVTs, down from 1,569 TVTs.

     

    Life OK which ranks number four in the ratings chart observed 313,012 GVTs, down from 326,081 GVTs. Despite a significant drop, the channel’s non-fiction property Dare to Dance turned out to be the best show for it. It noted 2,933 TVTs, down from 4,532 TVTs. Other fiction offerings which observed a drop in the ratings are Savdhan India with 2,309 TVTs, down from 2,465 TVTs and Shapath with 2,154 TVTs, down from 2,448 TVTs.

     

    Last but not the least, Sony Entertainment Television (SET) at number six garnered 262,507 TVTs, down from 286,594 TVTs. Kaun Banega Crorepati (KBC), the chart topper of the channel observed 3,637 TVTs, down from 3,863 TVTs, CID witnessed 3,174 TVTs, down from 3,181 TVTs and Hum Hain Na stood at 1,665 TVTs, down from 3,181 TVTs.

     

    Zindagi reported 30,016 GVTs, down from 34,888 GVTs. Ishq Gumshuda tracked 216 TVTs, down from 342 TVTs and Kini Girhain Baki Hai recorded 222 TVTs, down from 230 TVTs.

     

    Sony Pal saw a huge growth in the viewership and garnered 21 million GVTs, up from 11 million GVTs. Almost all its offerings have seen a rise. Thus Sinhasan Battisi reported 366 TVTs, up from 190 TVTs, Ek Rishta Aisa Bhi noted 203 TVTs, up from 103 TVTs and Hamari Sister Didi got 184 TVTs, up from 74 TVTs.

  • Sony Pal gets 11 million GVTs in opening week

    Sony Pal gets 11 million GVTs in opening week

    MUMBAI: The week 36 of TAM TV ratings witnessed a new entrant in the general entertainment channel (GEC) category from MSM’s stable, Sony Pal. Launched on 1 September, it opened at 11 million GVTs.

     

    On the other hand, week 36 also saw GECs going back to the same ranking order as a week ago. Life OK which recorded number six position last week is back to number four. It noticed 326,081 GVTs, up from 266,952 GVTs. Reason, its new offering in the non-fiction space – Dare to Dance. It seems like the charm of Akshay Kumar has worked wonders for the channel as it opened at 4,532 TVTs. Other popular properties have also witnessed a growth in the viewership. Thus, Shapath garnered 2,448 TVTs, up from 1,827 TVTs and Savdhan India registered 2,465 TVTs, up from 2,253 TVTs.

     

    Other gainers for the week are Star Plus which maintains its number one position strongly. It noted 591,045 GVTs, up from 561,897 GVTs. Talking about its fiction offerings – Saath Nibhaana Saathiya leads the chart with 8,016 TVTs, up from 7,334 TVTs, Diya Aur Baati Hum ranks second with 6,951 TVTs, up from 6,666 TVTs and Yeh Rishta Kya Kehlata Hai at number three scored 6,174 TVTs, up from 5,267 TVTs. The channel’s music reality show – India’s Raw Star garnered 4,316 TVTs, down from 4,521 TVTs.

     

    At number three, Colors is the next gainer this week. It noticed 399,182 GVTs, up from 388,017 GVTs. Sasural Simar Ka ranks number one with 6,333 TVTs, up from 6,002 TVTs followed by Comedy Nights with Kapil with 6,281 TVTs, down from 6,967 TVTs and Balika Vadhu with 5,168 TVTs, up from 4,648 TVTs.

     

    Sab which maintains its fifth position strongly stood at 287,945 GVTs, up from 281,456 GVTs. Its popular series Taarak Mehta Ka Ooltah Chashmah witnessed a significant growth in the viewership and noted 6,143 TVTs, up from 5,860 TVTs and Badi Door se Aaye Hai observed 2,414 TVTs, up from 2,382 TVTs.

     

    Talking about the GECs which witnessed a drop in the viewership, Zee TV got 451,717 GVTs, down from 462,476 GVTs but still continues to stand strong at number two. Most of its offerings have registered a fall in the ratings. Thus, Kumkum Bhagya noted 8,573 TVTs, down from 8,610 TVTs, Jodha Akbar got 8,131 TVTs, down from 8,926 TVTs and Jamai Raja recorded 6,445 TVTs, down from 6,620 TVTs.

     

    Sony Entertainment Television (SET) is back at the bottom of the chart with 286,594 GVTs, down from 317,093 GVTs. The channel’s new fiction property Hum Hain Na opened at 3,181 TVTs. Its non-fiction properties have failed to grab eyeballs. Thus, CID reported 3,181 TVTs, down from 3,485 TVTs and Kaun Banega Crorepati (KBC) garnered 3,863 TVTs, down from 4,412 TVTs.

     

    Zindagi seems to grab more eyeballs as it witnessed a significant growth in the viewership. It secured 34,888 GVTs, up from 28,987 GVTs.

  • Sony seeks ‘Pal’ in housewives

    Sony seeks ‘Pal’ in housewives

    MUMBAI: “I will be seeking the moon,” says Multi Screen Media CEO NP Singh, as he announced the launch of the network’s much talked about new Hindi general entertainment channel (GEC), Sony Pal. The network which had conceptualised the new channel last year is very confident about the channel, its offerings and the packaging. “Now we will see how viewers respond to it,” adds the optimistic Singh.

     

    Targeted at women, mostly housewives, in the age group of 15-34 years, in SEC BCDE, Sony Pal was a dream for Singh, which is now finally taking shape. The target audience was chosen after the result of the research which showed that 88 per cent of viewership for a GEC comes from housewives. “The new channel will complement our other offerings,” he says.    

     

    “Today’s women have started realising that they can not only contribute to the society, but also augment family income. Through Pal, we will celebrate these women,” says Singh.

     

    The network did an extensive research before deciding on the content, the channel packaging and the target audience. “Our research showed that there was latent demand for a content which was progressive and positive,” he informs.

     

    The channel is based on the theme ‘Yeh Pal Humara Hai’. “This is the moment to shine, to evolve, to excel and achieve. This moment belongs to her and her alone,” says Sony Pal and Sab senior EVP and business head Anooj Kapoor while adding that this is not a generic promise, but a personalised one.

     

    The channel will go live from 1 September, with actor Juhi Chawla as its brand ambassador and with content which is empowering and that showcases positive aspects of modern India, while presenting the traditional aspect. “We will showcase family togetherness and not strife, which is what most channels today showcase,” adds Kapoor.

     

    When asked the reason for roping in Chawla, the duo say, “She is a person who is empowered, successful and yet approachable. She was the first name that came to us, and we stuck with her.”

     

    The channel logo, which dons colours pink, purple and yellow and has diamonds, a woman’s best friend, has been designed by an Australian agency.

     

    Sony Pal for Kapoor is mature and the shows will help connect the audience with a life that is beautiful and not a struggle. The channel will initially go on air with three hours of original content, which will be aired from Monday to Saturday between 7:30 pm-10:30 pm. Also, it will have two hours of original programming on Sunday evening. “After a month, we will launch the Balaji Telefilms’ show at the 7pm slot, thus taking original content to 3.5 hours,” informs Kapoor. The slot for the Sunday programming has not yet been disclosed.

     

    The channel launches with nine shows, these include: Simply Baatein which is produced by GR8 Entertainment and  anchored by Raveena Tandon, Dil Hain Chotasa Choti Si Asha, produced by SOL Productions and hosted by Ragini Khanna and Jay Soni, Shashi Productions’ Ek Rishta Aisa Bhi, Miloni Films’ Khushiyon Ki Gullakh Aashi¸ Singhasan Battisi by Creative Eye, Pia Basanti Re by Rashmi Sharma and Pawan Kuma, Tum Sath Ho Jab Apne produced by Sphere Origins, Sister Didi by DJ’s Creative Unit and Yeh Dil Sun Raha Hain by Balaji Telefilms.

     

    All the series are infinite and the channel will take a call on the number of episodes based on its performance. While no advertisers have currently come onboard, the network is positive about its content. “We have showcased our product to them and they have responded positively. They first want to see the shows and the channel and then decide. And we are in no hurry too,” says Singh.

     

    The channel will look at afternoon slots later. “There is a lot of ground to be covered. This is just the beginning,” adds Kapoor. The shows while initially will be shot at outdoor locations of Patiala, Baroda, Lucknow and other HSM cities, will later move to sets.

     

    The soon-to-go air channel is not free to air and will be available on all the four major multi system operators, DEN Networks, Hathway Cable & Datacom, Siti Cable, Digicable and Fastway in Punjab and all the direct to home (DTH) operators.

     

    On the marketing front, a 360 degree campaign has been designed, which will go live from 10 August. “We have designed a five week campaign with a lot of fresh initiative. One of this is forming women’s club, through which women can identify their talent and can celebrate life,” informs Kapoor.

     

    Manjit Sachdev will be the programming head for the new launch. According to an industry source, the investment in the channel could be anywhere close to Rs 90 crore- Rs 110 crore, including marketing spends. As for the ad rates, a media planner says, “Considering all the shows have been brought in the prime time slot, the ad rate for a 10 second slot could be anywhere close to Rs 10,000 to Rs 15,000.”