ITV

Tag: Sony Pal

  • Star Plus wins big in week 4

    Star Plus wins big in week 4

    MUMBAI: In week four of TAM TV ratings, the leader in the general entertainment space, Star Plus has proved its might once again. The channel has observed a significant rise in viewership and recorded 659 million GVTs, up from 613 million GVTs.

     

    The second highest gainer, Sony Entertainment Television (SET) at number six, tracked 238 million GVTs, up from 235 million GVTs.

     

    Colors continued to retain its number two position with 485 million GVTs followed by Zee TV at 408 million GVTs, down from 417 million GVTs.

     

    Despite a drop, Sab continued to hold its number four position strongly at 305 million GVTs, down from 318 million GVTs.

     

    At number five stood Life OK with 299 million GVTs, down from 316 million GVTs.

     

    Talking about the other small players in the market, all of them witnessed a fall in the ratings. Thus, Big Magic reported 49 million GVTs, down from 57 million GVTs, Sony Pal registered 26 million GVTs, down from 29 million GVTs, Zindagi scored 21 million GVTs, down from 24 million GVTs and Epic observed 7 million GVTs, down from 8.3 million GVTs.

  • MSM confirms Sony Pal’s revamp plan

    MSM confirms Sony Pal’s revamp plan

    MUMBAI: Multi Screen Media (MSM) has put the final stamp on Sony Pal’s revamp plan. The new general entertainment channel (GEC)  was launched in September, 2014.

     

    As was first reported by Indiantelevision.com in early January, the channel which had slashed its three and a half hours of original programming to two hours by December 2014, by shutting five of its nine shows with which the channel had launched, was looking for a change in content. 

     

    The nine offerings were Simply Baatein produced by GR8 Entertainment and anchored by Raveena Tandon, Dil Hain Chota Sa Choti Si Asha, produced by SOL Productions and hosted by Ragini Khanna and Jay Soni, Shashi Productions’ Ek Rishta Aisa Bhi, Miloni Films’ Khushiyon Ki Gullakh Aashi, Singhasan Battisi by Creative Eye, Pia Basanti Re by Rashmi Sharma and Pawan Kumar, Tum Sath Ho Jab Apne produced by Sphere Origins, Sister Didi by DJ’s Creative Unit and Yeh Dil Sun Raha Hain by Balaji Telefilms.

     

    When quizzed about the rumours, Sony Pal and Sab TV senior EVP and business head Anooj Kapoor had told Indiantelevision.com, “We are currently drafting a press release, and the official statement will come in the morning. You will know the exact status then.”

     

    Confirming the news, the official statement from MSM says, “Sony Pal was launched five months ago subsequent to which the channel carried out extensive research. Basis the research channel is in the process of realigning its content strategy. Sony PAL has achieved extensive distribution as a pay channel and will continue to be an important asset for the MSM Network.”

     

    It can be noted that the producers and actors of the existing shows on the channel have already been given a notice to stop their shows.

     

    According to sources, the channel could revamp post the Indian Premiere League (IPL).

  • Sony Pal to bring curtains down on existing shows

    Sony Pal to bring curtains down on existing shows

    MUMBAI: The media industry is abuzz with rumours. And the target this time around is Sony Pal, the newly launched channel from the Multi Screen Media (MSM) stable. If rumours are to be believed, the channel, which went on air on 1 September 2014, has already sent notices to producers and actors of the existing shows to wrap up by 13 February.

     

    When quizzed about the rumours, Sony Pal and Sab TV senior EVP and business head Anooj Kapoor told Indiantelevision.com, “We are currently drafting a press release, and the official statement will come in the morning. You will know the exact status then.”

     

    As reported earlier by Indiantelevision.com, the channel had said that it would be revamping its content owing to the failure of a few of its shows, which did not connect with its target audience. By the end of December, Sony Pal was airing only four shows, of the nine that it had launched with.  

     

    The nine offerings were Simply Baatein produced by GR8 Entertainment and anchored by Raveena Tandon, Dil Hain Chota Sa Choti Si Asha, produced by SOL Productions and hosted by Ragini Khanna and Jay Soni, Shashi Productions’ Ek Rishta Aisa Bhi, Miloni Films’ Khushiyon Ki Gullakh Aashi, Singhasan Battisi by Creative Eye, Pia Basanti Re by Rashmi Sharma and Pawan Kumar, Tum Sath Ho Jab Apne produced by Sphere Origins, Sister Didi by DJ’s Creative Unit and Yeh Dil Sun Raha Hain by Balaji Telefilms.

     
    The channel had slashed its three and a half hours of original content to two hours starting from primetime 7.30 pm to 9.30 pm. The current running shows include Yeh Dil Sun Raha Hain, Singhasan Battisi, Ek Rishta Aisa Bhi and Sister Didi.

     

    A producer on condition of anonymity said, “Yes, the channel is undergoing a revamp and it will be back with new shows, post the Indian Premiere League.”

     

    Many in the industry feel that Sony Pal was unable to differentiate its content from the network’s flagship channel – Sony Entertainment Television. “The channel could come back with a more segmented content with a hope to catch viewers’ attention,” added a media planner. 

     

    Kapoor, in an earlier interview to this website, had said, “When we went out checking with our core TG (women GEC viewers) to what they found right and not right with the channel in terms of content, the consumers came up with very interesting answers which threw some pointers on what core corrections were required.”

     
    “We are soon going to come back in the same slots, which have been shut down with new programmes in terms of dailies and with consumer feedback on-board. Hopefully, this time around we will go to the next level. We are going to come back with exact consumer expectations as they have articulated after viewing the channel,” he had said. 

     

    Rumours are also rife that post the revamp, Sony Pal could move from being a pay channel to becoming a free to air channel. 

  • Prashant Bhatt to join Sony Pal as programming head?

    Prashant Bhatt to join Sony Pal as programming head?

    MUMBAI: It was in early January this year when Indiantelevision.com was the first one to report that Sony Entertainment Television’s (SET) sister channel Sony Pal would soon be undergoing a revamp. 

     

    And it seems that Pal has already taken the first step towards it. If sources are to be believed, the former Colors weekday programming head Prashant Bhatt will take in charge as the programming head for Pal. 

     

    It was in October 2014 when this website broke the news of Bhatt had put down his papers at Colors. When contacted Colors CEO Raj Nayak, wished him luck for his future and said, “He is a good guy and I sincerely wish him all the best.”

     

    Recently, the network also got on-board a new commercial head in Raaj Gupta who would be taking care of SET’s sister channels – Sab and Sony Pal. 

     

    However, when contacted, Bhatt denied the development and said, “I will definitely keep you posted about my next step latest by next week.”

  • Star Plus and Sony retain viewership in week 3

    Star Plus and Sony retain viewership in week 3

    MUMBAI: It was a bad week for the Hindi general entertainment channels (GECs) genre as most of the channels saw a dip in viewership. In week 3 of the TAM TV ratings, only Star Plus and Sony Entertainment Television (SET) maintained eyeballs.

     

    Thus, Star Plus at number one continued to lead at 613 million GVTs followed by Colors at number two with 485 million GVTs (down from 510 million GVTs). At number three stood Zee TV with 417 million GVTs, down from 433 million GVTs followed by Life OK at 316 million GVTs, down from 339 million GVTs.

     

    Sab too lost some numbers and generated 318 million GVTs, down from 328 million GVTs. Last but not the least Sony retained its numbers at 235 million GVTs.

     

    On the other hand, Big Magic too observed a drop from 62 million GVTs to 57 million GVTs. Zindagi too saw a fall from 30 million GVTs to 24 million GVTs. Sony Pal was gained this week from 28 million GVTs to 29 million GVTs. Epic continued its winning spree with 8.3 million GVTs, up from 7.6 million GVTs.

  • Sony Six and Pal bags telecast rights of Syed Modi International Grand Prix

    Sony Six and Pal bags telecast rights of Syed Modi International Grand Prix

    MUMBAI: Sony Six and Sony Pal will be broadcasting the semi-finals and final matches of the Syed Modi International Grand Prix 2015.

     

    Sony Pal will telecast the live event with Hindi feed between 2 – 7 pm on 24 and 25 January. To further strengthen the viewership of the tournament, the deferred telecast of the semi-finals and finals will be on Sony Six in the prime time evening slot (7 pm onwards). Taking under consideration the growing popularity of badminton in the country, Sony Six has undertaken the route of deferred feed in prime-time to ensure greater audience reach.

     

    Badminton Association of India (BAI) president Akhilesh Das Gupta said, “We are thrilled to be partnering with Sony Six in bringing the final culminating stages of the tournament live to our audience. With the dual language feeds, prime-time telecast, high-quality content and sheer sporting action, we are optimistic in our mission to further advance the popularity of badminton across markets in India.”

     

    BAI vice president, administration T.P.S. Puri added, “It gives us great pleasure to award the broadcast rights of the semis and finals of the tournament to Sony Six. With this viewers will be able to witness some of the best of international and domestic badminton talent take the court.”

     

    Sony Six business head Prasana Krishnan said, “The tournament is an exciting addition to our line-up of some of the best in domestic sports content and we are thrilled to be associated with such a grand event that hosts few of India’s brightest sporting talents. This year with the introduction of the Hindi feed and prime time telecast, we aim to tap into the rising popularity of badminton in India and cut across varied audience profile.”

     

    Olympic bronze medallist Saina Nehwal will be seen looking at kick-starting her title defence against the likes of third seed P V Sindhu and the reigning world champion Carolina Marin of Spain. This year, the tourney will also host the best of domestic badminton talents including P C Tulashi, K Srikanth, Ajay Jayaram, H S Prannoy, RMV Gurusaidutt, Shreyansh Jaiswal and K Ajay Kumar amongst many more, battling it out for the title.

  • Raaj Gupta joins Sab, Sony Pal as commercial head

    Raaj Gupta joins Sab, Sony Pal as commercial head

    MUMBAI: Sony Entertainment Television’s (SET) sister channels Sab and Sony Pal have appointed a new commercial head in Raaj Gupta.

     

    Gupta was earlier with Star India as its AVP-commercial and procurement, where he worked from November 2012 to December 2014.

     

    He started his career at Cinevistaas as senior supervising producer in February 2003 and then moved to Applause Entertainment as head-productions and operations in 2008. 

     

    Gupta was also with Mahuaa Media from May 2011 to November 2012 and with Shashi Sumeet Productions as vice president from March 2009 to April 2011.

     

  • Zee TV and Life OK are the only gainers: TAM TV ratings week 2

    Zee TV and Life OK are the only gainers: TAM TV ratings week 2

    MUMBAI: In the week 1 of TAM TV ratings where all the Hindi general entertainment channels (GECs) made some gains during the week, week 2 of the ratings has a different story to tell. Almost all the GECs saw a decline in their numbers in week 2 of 2015. The only channels, which grew are Zee TV and Life OK at number three and fourth spot respectively.

     

    Zee TV, this week, posted gains with a rise in its ratings to 432,946 GVTs from 429,663 GVTs. Kumkum Bhagya turned out to be the most watched show this week as it garnered 9,260 TVTs, up from 8,508 TVTs followed by Jamai Raja occupied 7,194 TVTs, up from 6,636 TVTs.

     

    Life OK delivered a marginal growth from 337,915 GVTs to 339,134 GVTs. The comedy genre has worked wonders for the channel as Comedy Classes turned out to be its highlight. It clocked 3,062 TVTs, up from 2,716 TVTs followed by its crime property – Savdhan India, which registered 2,930 TVTs, up from 2,636 TVTs.

     

    Talking about the losers, Star Plus lost from 654,356 GVTs to 612,762 GVTs but still maintained its numero uno position. Its popular shows like Ye Hai Mohababtein and Diya Aur Baati Hum saw a decrease in the ratings. Yeh Hai.. scored 8,841 TVTs, down from 9,078 TVTs and Diya Aur Baati… reported 10,241 TVTs, down from 10,641 TVTs.

     

    Colors at number two settled with 510,208 GVTs, down from 519,544 GVTs. Meri Ashiqui Tumse Hi witnessed a fall from 6,703 TVTs to 6,298 TVTs and Balika Vadhu observed 5,085 TVTs, down from 5,428 TVTs.

     

    At the fifth position stood Sab with 328,467 GVTs, down from 335,130 GVTs. Though its hot property – Taarak Mehta Ka Ooltah Chashmah continued to shine with 8,940 TVTs, up from 8,006 TVTs, but its non-fiction offerings failed to grab eyeballs. Thus, The Great India Family Drama spotted 1,828 TVTs, down from 2,068 TVTs.

     

    Sony Entertainment Television (SET) occupied the sixth spot with 235,415 GVTs, down from 264,461 GVTs. The new series – Bhanwar saw a good start as it delivered 2,160 TVTs. The channel’s crime property – CID saw a decline in the numbers as it noticed 3,791 TVTs, down from 4,542 TVTs.

     

    Additionally, other smaller channels have recorded a rise in viewership. While Big Magic clocked 61,688 GVTs, up from 61,055 GVTs; Zindagi reported 30,340 GVTs, up from 28,232 GVTs; Sony Pal garnered 28,473 GVTs, up from 26,254 GVTs and Epic observed 7,637 GVTs, up from 6,330 GVTs.

     

  • All channels gain in week 1 of TAM TV Ratings

    All channels gain in week 1 of TAM TV Ratings

    MUMBAI: The year has begun on a positive note for the Hindi general entertainment channels as most of them saw a hike in TAM TV ratings of week 1.

     
    Star Plus continuing its reign in the genre, gained 654356 GVTs up from 596014 GVTs. The channel’s chart topper Diya Aur Baati Hum lost some numbers and registered 10641 TVTs, down from 10743 TVTs, Saathiya Saath too saw a drop and scored 7949 TVTs, down from 7951 TVTs. Big Star Awards reported 9910 TVTs.

     
    Colors at number two registered 519544 GVTs up from 492307 GVTs. Sasural Simar Ka leads the chart with 7346 TVTs, up from 6769 TVTs followed by Udaan at 6877 TVTs, down from 7038 TVTs.  Got Talent World Stage Live delivered 6195TVTs.

    Zee TV saw a marginal gain with 429663 GVTs up from 427256 GVTs. Kumkum Bhagya tops the chart with 8508 TVTs, down from 8998 TVTs, Jodha Akbar at number two garnered 6705 TVTs, down from 6757 TVTs and Qubool Hai  stood at 6190TVTs, down from 6587 TVTs.
     
    With 337915 GVTs up from 329200 GVTs, Life OK kept its hold at the number four position. Comedy Classes stood at 2716 TVTs, down from 2718 TVTs and Savdhan India scored 2636 TVTs, down from 2689 TVTs.
     
    Multi Screen Media (MSM) comedy channel, Sab, gained 335130 GVTs up from 319608 GVTs. Its chart leader Taarek Mehta Ka Ooltah Chashmah continued getting eyeballs and reported 8006 TVTs, up from 8002 TVTs. Chidiya Ghar too added some numbers and registered 3236 TVTs, up from 3085 TVTs and Family Antakshari observed 2035 TVTs, up from 1652 TVTs.

    Sony Entertainment Television (SET) too witnessed a hike of 264461 GVTs up from 236682 GVTs. The channel’s crime property Crime Patrol saw a significant rise in the viewership and recorded 2836 TVTs, up from 2381 TVTs, Adaalat too saw a hike in the ratings with 2522 TVTs, up from 2399 TVTs. Maharana Veer Pratap saw a drop with 2498 TVTs, down from 2568 TVTs.
     
    The newest entrant in the genre, Epic, gained 6330 GVTs up from 5281 GVTs. Sony Pal gained 26254 GVTs up from 23007 GVTs. Zeel’s Zindagi fell from 28541 GVTs to 28232 GVTs. Similarly, Big Magic fell to 61055 GVTs from 63489 GVTs.

  • Sony Pal set for a revamp in 2015

    Sony Pal set for a revamp in 2015

    MUMBAI: It was a dream come true for Multi Screen Media (MSM) CEO NP Singh when he announced the launch of the network’s much hyped Hindi general entertainment channel (GEC), Sony Pal. With the tagline – ‘Yeh Pal Hamara Hai’, it targeted the housewives in the age group of 15-34 years in SEC BCDE. However, it seems that his dream of seeing the channel compete with the top general entertainment channels, is far from being achieved.

     

    Reason: failure of few of its shows to connect with the hearts of its target audience. As a result, the newly launched channel decided to cut down a few original hours of content. The status now is that Sony Pal which launched on 1 September 2014 with nine shows, currently is airing only four.

     

    The nine offerings were Simply Baatein produced by GR8 Entertainment and anchored by Raveena Tandon, Dil Hain Chotasa Choti Si Asha, produced by SOL Productions and hosted by Ragini Khanna and Jay Soni, Shashi Productions’ Ek Rishta Aisa Bhi, Miloni Films’ Khushiyon Ki Gullakh Aashi¸ Singhasan Battisi by Creative Eye, Pia Basanti Re by Rashmi Sharma and Pawan Kumar, Tum Sath Ho Jab Apne produced by Sphere Origins, Sister Didi by DJ’s Creative Unit and Yeh Dil Sun Raha Hain by Balaji Telefilms.

     

    Amongst these programmes, the five that have shut their shops include Simply Baatein with Raveena which ended at week 49 of TAM TV ratings with 109 TVTs, Khushiyon Ki Gullakh Aashi in week 50 at 206 TVTs, Pia Basanti Re and Tum Sath Ho Jab Apne in week 50 at 247 TVTs and 314 TVTs respectively and Dil Hain Chotasa Choti Si Asha in week 51 at 189 TVTs.

     

    Amongst the five, two reality shows like Simply Baatein with Raveena and Dil Hain Chhotasa Chhoti Si Asha came to a natural end as they were commissioned for 13 episodes.

     

    One of the producers informs that a month back the channel had sent out notices to the above mentioned production houses to stop shooting and shut down their respective shows. For the other production houses, the channel has not sent out any notices yet.

     

    From 3.5 hours of original content, Pal has slashed 1.5 hours of content and is now showcasing only 2.0 hours of original content starting from primetime 7.30 pm to 9.30 pm.

     

    When contacted Sony Pal and Sab SVP and business head Anooj Kapoor says, “When we went out checking with our core TG (women GEC viewers) to what they found right and not right with the channel in terms of content, the consumers came up with very interesting answers which threw some pointers on what core corrections were required.”

     

    “We are soon going to come back in the same slots which have been shut down with new programmes in terms of dailies and with consumer feedback on-board. Hopefully, this time around we will go to the next level. We are going to come back with exact consumer expectations as they have articulated after viewing the channel.”