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Tag: Sony Music

  • Sony music presents a unique musical experience with ‘7up madras gig’

    Sony music presents a unique musical experience with ‘7up madras gig’

    MUMBAI: Global music giant, Sony Music who are constantly pushing music discovery and development of new talent, present listeners with ‘7UP Madras Gig’. In its first season, this unique initiative will showcase musicians and sounds from the South of India.  Sony Music in collaboration with Knack Studios, aims to provide listeners with fresh new Tamil Pop music created by artists such as, Oorka, Sajith Sathya and Santhosh Dhayanidhi along with established artists like D.Imman, Leon James, Vivek-Mervin. ‘7UP Madras Gig’ will have artists explore and experiment with new themes and genres giving discerning listeners new and contemporary sounds by their favourite artists.

    Styled by Myntra with NAC Jewellers as jewellery partner, the first look of the digital property launches on May 14th while the weekly episode releases on May 22nd 2018.

    Says celebrated composer D. Imman, “7UP Madras Gig will change the way South listens to music. I am getting an opportunity to create themes to showcase musical and lyrical expression which is purely non-film. I am all set to get on the floor, I am sure my listeners will be surprised.”

    Adding on, President India & Middle EastShridhar, Subramaniam, who conceptualized the concept says, “The idea here is to give listeners a fresh sound created by the finest talent from theSouth. We are keen to start a Pop culture in South where we connect artists and fans directly and without the aid of a Movie. We feel this will give rise to a new genre also encouraging other artists to come forth for the next season.”

    PepsiCo India, Associate Director, Flavors Marketing, Gaurav Verma said, “7UP is a well-loved brand in Tamil Nadu, and has led several refreshing campaigns to bring together the state’s youth through different mediums like cricket, dance and drama. This is the second time that we are using music as a platform to connect with the people in Tamil Nadu. It is a universal language and 7UP Madras Gig is our way of saluting the rich and vibrant talent of the state. Through the platform, we look forward to bringing together talented young voices to the forefront of the music scene in Tamil Nadu.”

    Adds on Harish Raam LH, President and Co-founder, Knack Studios “We at Knack Studios have always had a passion for providing a world class platform for independent music and feel that Madras Gig will be a cornerstone in realizing that vision. This collaboration with Sony Music is exciting as they will provide the perfect reach for the artists while we offer our state of the art facility, ensuring a world class product.”

    Each Season will consist of 6 Audio Tracks, 6 Live Performance Videos and many more ancillary music content episodes that will appeal to the audiences.

    The first season begins on Tuesday May 22nd , so stay tuned to Sony Music’s YouTube channel. 

  • Heineken collaborates with Sony Music for a first of its kind VINYL POP-UP

    Heineken collaborates with Sony Music for a first of its kind VINYL POP-UP

    Mumbai: The sheer simplicity of playing a Vinyl and enjoying the rich, warm sounds that follow make Vinyl music listening experience personal and extraordinary. Recognising that it’s the only physical format of music that has consistently seen a rise in demand, global music giant, Sony Music offers you an opportunity to start or add to your collection on this International Record Store Day (Saturday April 21) with a one-day Vinyl Pop Up at The Quarter – Royal Opera House Mumbai. Collaborating with Sony Music, is leading beverage brand Heineken.

    “We are super excited to be associated with such a unique event. Live Your Music with Vinyl Pop Up as it will be a day well spent amidst the best experience” – Prashant Patwardhan, GM Marketing Heineken

    With over 2000 + imports of limited edition Vinyls and exclusive Record Store Day Releases, the Vinyl Pop Up is a must go!

    Collectors will be seen rummaging through crates of the best-known, rare and wide offering.  From classics like Led Zeppelin, Pink Floyd, David Bowie, Miles Davis, Pearl Jam, Eagles, The Doors, Santana, Michael Jackson, Bob Dylan, Boney M, A. R. Rahman to the modern day Coldplay, Ed Sheeran and many more! The range includes iconic box sets in limited numbers and autographed Vinyls. Audiophiles can also spend their day at the BYOV Session (Bring your Own Vinyl), a DJ Scratching Workshop, Vinyl Listening Sessions, Curated Wine & Dine Experience and vinyl-only sets by DJ Uri and DJ Skip!

    Says Shridhar Subramaniam, President India and Middle East – Sony Music, “The renewed interest in Vinyls is very encouraging as Vinyl Collectors and owners are music buffs and lifelong fans of artists and music. We are seeing increased interest in India and with The Vinyl Pop Up we are giving the music lovers of Mumbai a rare chance to go through a first of its kind experience. The range is massive with some rare collectibles thrown in. Our plan it to roll out this initiative a city at a time and we are hoping that young fans discover the charm of listening to Vinyls and building a collection.”

  • Sony Music wants listeners to pay for SRK & Anushka’s ‘Phurrr’

    MUMBAI: In a landmark move, Sony Music India has taken what is potentially its biggest track this year and put it behind a limited-time paywall. Therefore, to be the first one to listen to Pritam & Diplo’s Phurrr featuring superstar Shah Rukh Khan & the gorgeous Anushka Sharma, listeners will have to pay!

    Another massive step in the direction is that a sample video unit of the song will release on YouTube along with the audio on 3 August however the full song, much later.

    A first in the music industry, this one step by Sony Music India promises to be the change agent for the Indian Music Industry.

    Commenting on the same Shridhar Subramaniam, President – Sony Music Entertainment – India and Middle East says, “The concept of ‘everything-free’ will change or rather needs to change to an ecosystem where some things will be free and other things will be paid. The reason ‘Phurrr’ was chosen is because it is the biggest project of the year with an international collaboration so we felt that if we are taking this step then we must do it with a very big song. We needed a big project with a must-listen song that had so much anticipation.”

    He further added, “We’re inserting a paid window in the music business which didn’t exist prior to this.”

    This means that any consumer / listener who wants to access the song first will now have to pay for the same. This bold decision comes after much deliberation with key partners and stake holders including audio streaming platforms such as Saavn, Gaana, Hungama as well as the producer of the film Red Chillies Entertainment. The stakeholders do seem to be supportive of the decision, Shridhar says, “At the end of the day, it is the health of the music industry and the health of the platforms that are at stake and this decision directly benefits the health of the creators. They will definitely be in for this. While also for us Red Chillies, Shah Rukh Khan and Pritam embraced this idea whole heartedly.”

    What Sony Music India is doing with Phurrr is essentially warming up listeners to pay to access the latest music, via subscriptions. The label promises to follow this through with other tracks going forward.

    This is one small step for India and a first for an Indian song and hopefully a move for the better for the Music Industry.

  • Copyright case: Sun TV restrained from using Sony music recording

    MUMBAI: The Madras High Court has passed a landmark judgement wherein Sun TV, which was found using a number of Sony Music songs without approval, have been restrained from using copyrighted work with immediate effect.

    This judgement was passed by Justice K Kalyanasundaram after the global music giant challenged the leading Chennai-based television network.

    This important order validates the rights that have been given to creators and owners, and will go a long way to ensure a fair economic balance between the creative community and the larger broadcast and internet organisations.

    Approvals from music rights owners are mandatory before using (synchronisation) songs with new visuals. The music could be existing songs, versions or underlying works. TV broadcasters, advertisers, film producers and internet companies, who use existing music, will now need to seek prior permission from copyright-owners before communicating to the public including broadcasters.

    This decision will help the music and film industry as authors, composers and labels shall be entitled to claim their rightful share.

  • Dekkho: Integration ease aids Brightcove power OTT service

    MUMBAI: Brightcove, a leading provider of cloud services for video, announced today that Dekkho, a streaming video service specializing in delivering premium content from India’s top content creators, has selected Brightcove to power its OTT service. The service, which debuted in February 2017, was built on Brightcove Video Cloud, enabling Dekkho to leverage an industry-leading online video platform to offer consumers VOD access to 12,000 hours of programming across desktop and mobile applications.

    Dekkho provides its customers with a curated, high-quality video experience with video content ranging from three to 45 minutes. It partners with leading content producers such as Sony Music, Zee Music, Culture Machine, Times Group, and OML.

    “Brightcove constantly remains ahead of the curve, rapidly innovating to incorporate and leverage the constant changes in the online video industry,” said Dekkho co-founder Vinay Pillai.

    “Scalability was most critical for us. We need to deliver our content across a broad range of customers, from those with low-end phones and slow internet connections to people with high-end mobile devices and larger screens. Not only has Brightcove enabled us to do that technically, but their service has been outstanding. We were promised Tier-1 support and Brightcove has delivered.”

    Improving the viewing experience is one of the top challenges facing media organizations in 2017, and Dekkho required a platform with robust APIs that was easy for their application development team to leverage; in particular, the publisher was eager to integrate the video platform with its CMS for simpler ingestion of its videos. The scalability of the Brightcove platform, along with integrations with the majority of the content management systems (CMS), ad networks, and CDNs differentiated Brightcove from other providers.

    “Dekkho is yet another great example of the rise of OTT in India. They’ve managed to quickly launch an intuitive and unique experience, and we’re looking forward to being part of their success,” said Brightcove Asia VP Tomer Azenkot. “Brightcove is excited to be working with this innovative service and helping the company as online video consumption in India evolves.”

  • Malkani joins Law & Kenneth Saatchi & Saatchi

    Malkani joins Law & Kenneth Saatchi & Saatchi

    MUMBAI: Rohit Malkani has joined Law & Kenneth Saatchi & Saatchi from Minority Brand Creation and Management. He has over 22 years of experience in agencies such as Rediffusion DY&R, Planetasia.com, JWT, Grey Worldwide, Publicis Ambience Advertising, Bates 141, Publicis Singapore. He will be based out of the Mumbai office of the agency.

    He has worked on brands such as Van Heusen, Unilever, Kingfisher, Sony Music, P&G, Reliance Telecom, Killer Jeans, Parle, ICICI Bank, Citibank, Virgin Mobile, Legrand and Siemens.

    Law & Kenneth Saatchi & Saatchi CEO & managing partner Anil S Nair says, “Rohit’s expertise and energy will be a great asset for Law & Kenneth Saatchi & Saatchi clients.”

    Malkani says, “Law & Kenneth Saatchi & Saatchi is at yet another inflection point with an agenda that promises one heck of a ride. We have brands that would make any agency envious, a team that is hungry, a vision that is inspiring and audacious and the ammunition to fire us into the next level. To me it was an irresistible.”

  • Malkani joins Law & Kenneth Saatchi & Saatchi

    Malkani joins Law & Kenneth Saatchi & Saatchi

    MUMBAI: Rohit Malkani has joined Law & Kenneth Saatchi & Saatchi from Minority Brand Creation and Management. He has over 22 years of experience in agencies such as Rediffusion DY&R, Planetasia.com, JWT, Grey Worldwide, Publicis Ambience Advertising, Bates 141, Publicis Singapore. He will be based out of the Mumbai office of the agency.

    He has worked on brands such as Van Heusen, Unilever, Kingfisher, Sony Music, P&G, Reliance Telecom, Killer Jeans, Parle, ICICI Bank, Citibank, Virgin Mobile, Legrand and Siemens.

    Law & Kenneth Saatchi & Saatchi CEO & managing partner Anil S Nair says, “Rohit’s expertise and energy will be a great asset for Law & Kenneth Saatchi & Saatchi clients.”

    Malkani says, “Law & Kenneth Saatchi & Saatchi is at yet another inflection point with an agenda that promises one heck of a ride. We have brands that would make any agency envious, a team that is hungry, a vision that is inspiring and audacious and the ammunition to fire us into the next level. To me it was an irresistible.”

  • Sony Music & Verizon ink original video content partnership for go90

    Sony Music & Verizon ink original video content partnership for go90

    MUMBAI: Sony Music and Verizon have inked a multi-year agreement to distribute a slate of original video content programming from Sony Music through the go90 mobile platform.

     

    As part of the new partnership, go90, a mobile video service and social entertainment platform, will feature a number of new original series from Sony Music, as well as special live music events and performances.

     

    Initial shows in development for launch in 2016 include:

     

    Crashed – a hidden camera comedy show created in partnership with Joel McHale’s Free Period Productions where unsuspecting fans, to their surprise and delight, are “crashed” by their favorite celebrities in music, sports and comedy. 

     

    Car Star – a competition series focused on singing in the car that includes videos in which amateurs go head to head to win the coveted title of “car star.”

     

    A Live Festival – a multi-night musical concert series showcasing Sony Music artists shot live and featuring a mix of performances and artist interview segments.

     

    “The intent of this partnership is to highlight cutting edge, emerging artists and rising stars. With strong positioning in sports and original content, the music community is another key audience we are aggressively going after,” said Verizon senior vice president of consumer product and marketing Brian Angiolet.

     

    “We are delighted to be partnering with Verizon to develop music-based original video content for the go90 platform. Consumers are increasingly turning to mobile devices to watch web series and shows, and we are excited to offer them a diverse line-up of fun and highly engaging programs that provide an all new way to connect with their favorite music and celebrities,” said Sony Music Entertainment head of original content Lee Stimmel.

     

    In addition to new original programming from Sony Music, the agreement also covers a slate of previously announced programming (cult hit talk show Tawk with Awkwafina and extreme challenge series Hey USA_X) from Astronauts Wanted, the joint venture between MTV veteran Judy McGrath and Sony Music Entertainment.

  • Videocon d2h launches mobile TV app; strengthens OTT commitment

    Videocon d2h launches mobile TV app; strengthens OTT commitment

    MUMBAI: In order to strengthen its over the top (OTT) service, direct to home (DTH) operator Videocon d2h has launched a mobile TV app. The new app – Direct to Mobile TV will make it possible for Videocon d2h subscribers to watch television anytime, anywhere on their mobile phones.

     

    Available on both iOS and Android, the Direct to Mobile TV app will give viewers instant access to a wide range of news, entertainment, sports and movie channels. The platform currently boasts of more than 70 select live TV channels and more than 3,000 movies and videos.

     

    Priced at Rs 60 per month, the offering includes channels, such as Sony Entertainment Television, Sony Max, Sony Music, Sab, Aaj Tak and many regional language channels. The service also features a programme guide, show reminders and social media integration, besides the What’s Hot section.

     

    Videocon d2h executive chairman Saurabh Dhoot said, “We are happy to be on the leading edge of India’s OTT revolution with the launch of our Direct to Mobile TV app. This is an important move for Videocon d2h, as we strengthen our commitment to introducing new technologies to our subscribers, allowing them to have a robust and enhanced experience while viewing our contents. We are confident that an increasing number of consumers will enjoy this offering in the days to come.”

     

    The Direct to Mobile TV service targets an increasing number of working professionals, shoppers and students spending time outside their homes with round-the-clock access to TV, films and other desired programmes regardless of location.

     

    Videocon d2h CEO Anil Khera added, “With our new Direct to Mobile TV app, Videocon d2h’s subscribers will never have to miss their favourite shows while on the move. We believe it affirms our continuous focus on innovation and our ability to deliver high quality solutions and services. We are sure that this mobile TV app will be of great interest to our viewers and will ensure our prominent presence in the OTT space.”

  • Sony Music releases single #MeraNaamMary teaser from ‘Brothers’

    Sony Music releases single #MeraNaamMary teaser from ‘Brothers’

    MUMBAI: Music composer duo Ajay-Atul have created magic again with #MeraNaamMary from Karan Malhotra’s forthcoming action-drama Brothers.

     

    The song is by sung by Chinmayi Sripada, choreographed by Ganesh Acharya and penned by Amitabh Bhattacharya. The full song video will go live on 9 July at 11:30am.

     

    The film is an official remake of the 2011 Hollywood film Warrior. After Agneepath, this is the second time the team of – Dharma Productions, Sony Music, Karan Malhotra, Ajay-Atul and Amitabh Bhattacharya will be working together.

     

    Produced by Dharma Productions, Lionsgate Films and Endemol India, the film is set to release on 14 August 2015.