MUMBAI: Sony Max continued to lead across the genres while Sun TV secured second place, while free to air channel Rishtey exited the top ten list in week 17 of Broadcast Audience Research Council (BARC) All India data.
Sony Max garnered first position with 962992 Impressions (000’s) on the back of the ongoing Indian Premiere League. Sun TV, which has been the leader across the genres until the ninth season of IPL commenced, grabbed the second slot with 914047 Impressions (000’s) this week.
Star Plus bagged the third position with 748672 Impressions (000’s) followed by Colors on number four with 722264 Impressions (000s) and Zee TV grabbed the fifth place with 576721 Impressions (000s).
Sony Pal stood at number six with 550246 Impressions (000’s) followed by Life OK with 495250 Impressions (000’s) grabbed seventh slot and Star Utsav fell to number eight with 487336 Impressions (000’s).
Zee Anmol and Zee Telugu garnered the ninth and tenth spots with 474977 Impressions (000s) and 443316 Impressions (000s) respectively.
MUMBAI: MUMBAI: The IPL has Sony Max in the lead across genres, replacing Sun TV in week 16 of Broadcast Audience Research Council (BARC) All India data. Sun TV was number two followed by Colors on third position and Star Plus on fourth slot across genres
Sony Max garnered first position with 944126 Impressions (000’s). While Sun TV which has been the leader across the genres until week 16, dropped down to the second slot with 940621 Impressions (000’s) this week.
Colors bagged the third position with 711418 Impressions (000’s) followed by Star Plus on number four with 683553 Impressions (000s) and Zee TV grabbed fifth space with 594450 Impressions (000s).
Sony Pal stood at number six with 532838 Impressions (000’s) followed by Zee Anmol with 514734 Impressions (000’s) grabbed seventh slot and Life OK fell at number eight with 470827 Impressions (000’s).
Zee Telugu and Rishtey garnered ninth and tenth spots with 465916 Impressions (000s) and 436975 Impressions (000s) respectively.
MUMBAI: MUMBAI: The IPL has Sony Max in the lead across genres, replacing Sun TV in week 16 of Broadcast Audience Research Council (BARC) All India data. Sun TV was number two followed by Colors on third position and Star Plus on fourth slot across genres
Sony Max garnered first position with 944126 Impressions (000’s). While Sun TV which has been the leader across the genres until week 16, dropped down to the second slot with 940621 Impressions (000’s) this week.
Colors bagged the third position with 711418 Impressions (000’s) followed by Star Plus on number four with 683553 Impressions (000s) and Zee TV grabbed fifth space with 594450 Impressions (000s).
Sony Pal stood at number six with 532838 Impressions (000’s) followed by Zee Anmol with 514734 Impressions (000’s) grabbed seventh slot and Life OK fell at number eight with 470827 Impressions (000’s).
Zee Telugu and Rishtey garnered ninth and tenth spots with 465916 Impressions (000s) and 436975 Impressions (000s) respectively.
MUMBAI: Sony MAX, Sony Six & Sony ESPN (part of Sony Pictures Networks India SPN), the official broadcasters of the VIVO IPL have surpassed all expectations in the opening week of the T20 cricket tournament.
. VIVO IPL 2016 opened with a cumulative reach of 218 million viewers in its first week.
. VIVO IPL 2016’s opening 7 games rated 21033 avg TVT at an all India (Urban+Rural) level.
. The opening game between Mumbai Indians & Rising Pune Supergiants rated a whopping 24,448 TVTs and a reach of 97 million viewers across India.
. Female viewership in the opening week was a staggering 98 million across India.
The VIVO IPL has made an incredible impression in its first week and firmly cemented its position as the leading T20 tournament in India. The tournament still rules the roost across demographics and geographies, strengthening the fact that it is a family inclusive tournament and living up to its ‘Ek India Happywala’ promise.
MUMBAI: Sony MAX, Sony Six & Sony ESPN (part of Sony Pictures Networks India SPN), the official broadcasters of the VIVO IPL have surpassed all expectations in the opening week of the T20 cricket tournament.
. VIVO IPL 2016 opened with a cumulative reach of 218 million viewers in its first week.
. VIVO IPL 2016’s opening 7 games rated 21033 avg TVT at an all India (Urban+Rural) level.
. The opening game between Mumbai Indians & Rising Pune Supergiants rated a whopping 24,448 TVTs and a reach of 97 million viewers across India.
. Female viewership in the opening week was a staggering 98 million across India.
The VIVO IPL has made an incredible impression in its first week and firmly cemented its position as the leading T20 tournament in India. The tournament still rules the roost across demographics and geographies, strengthening the fact that it is a family inclusive tournament and living up to its ‘Ek India Happywala’ promise.
MUMBAI: After Asia Cup and ICC World Cup T20, it’s time for Vivo IPL to take a bow. Sony Entertainment Television’s movie channel Sony Max replaced Star Plus at number two position while Sun TV continued to dominate across genres in week 15 of Broadcast Audience Research Council (BARC) all India data.
Sun TV garnered first position with 1057923 Impressions (000’s). Sony Max toppled Star Plus to claim second position with 946870 Impressions (000s) pushing down Star Plus at number three with 757941 Impressions (000s) and Colors with 708703 Impressions (000s) at fourth number.
Zee TV grabbed fifth place with 607456 Impressions (000s). Life OK stood at number six with 539804 Impressions (000’s) followed by Sony Pal with 514198 Impressions (000’s) which grabbed seventh slot and Zee Anmol fell at number eight with 489862 Impressions (000’s).
Rishtey and Zee Telugu garnered ninth and tenth spot with 458437 Impressions (000s) and 447027 Impressions (000s) respectively.
MUMBAI: After Asia Cup and ICC World Cup T20, it’s time for Vivo IPL to take a bow. Sony Entertainment Television’s movie channel Sony Max replaced Star Plus at number two position while Sun TV continued to dominate across genres in week 15 of Broadcast Audience Research Council (BARC) all India data.
Sun TV garnered first position with 1057923 Impressions (000’s). Sony Max toppled Star Plus to claim second position with 946870 Impressions (000s) pushing down Star Plus at number three with 757941 Impressions (000s) and Colors with 708703 Impressions (000s) at fourth number.
Zee TV grabbed fifth place with 607456 Impressions (000s). Life OK stood at number six with 539804 Impressions (000’s) followed by Sony Pal with 514198 Impressions (000’s) which grabbed seventh slot and Zee Anmol fell at number eight with 489862 Impressions (000’s).
Rishtey and Zee Telugu garnered ninth and tenth spot with 458437 Impressions (000s) and 447027 Impressions (000s) respectively.
MUMBAI: Post ICC World Cup T20, sports channels that had made an entry into top ten channels list across genres have exited it as per Broadcast Audience Research Council (BARC) all India data for week 14. This means that Star Sports 3, Star Sports 1 and DD National are not on the list of top channels..
Sun TV retained first position with 992033 Impressions (000’s). Star Plus regained its second slot post World Cup T20 with 770166 Impressions (000’s) followed by Colors on third slot with 708713 Impressions (000’s) and Zee TV stood at number four with 640650 Impressions (000’s).
Zee free to air channel (FTA) Zee Anmol bagged the fifth spot with 574822 Impressions (000’s) and Sony Pal was at sixth spot with 509528 Impressions (000’s). Life OK stood at number seven with 504192 Impressions (000’s) followed by Star Utsav with 495425 Impressions (000’s) which grabbed the eighth slot and Rishtey maintained it presence at number ninth with 472614 Impressions (000’s). Sony Pictures Network’s movie channel Sony Max bagged the tenth spot with 452559 Impressions (000’s).
MUMBAI: Post ICC World Cup T20, sports channels that had made an entry into top ten channels list across genres have exited it as per Broadcast Audience Research Council (BARC) all India data for week 14. This means that Star Sports 3, Star Sports 1 and DD National are not on the list of top channels..
Sun TV retained first position with 992033 Impressions (000’s). Star Plus regained its second slot post World Cup T20 with 770166 Impressions (000’s) followed by Colors on third slot with 708713 Impressions (000’s) and Zee TV stood at number four with 640650 Impressions (000’s).
Zee free to air channel (FTA) Zee Anmol bagged the fifth spot with 574822 Impressions (000’s) and Sony Pal was at sixth spot with 509528 Impressions (000’s). Life OK stood at number seven with 504192 Impressions (000’s) followed by Star Utsav with 495425 Impressions (000’s) which grabbed the eighth slot and Rishtey maintained it presence at number ninth with 472614 Impressions (000’s). Sony Pictures Network’s movie channel Sony Max bagged the tenth spot with 452559 Impressions (000’s).
MUMBAI: The ballroom in the five star hotel was packed with journalists, jostling for space. The lights were dimmed. Toddlers waddle in cutely with white blossoms in their hands. They distribute a flower each to the scribes present there – the fragrance of peace travels all across the ballroom.A tall Sikh gentleman is escorted onto the stage, the LED backdrop lights up. Inscribed on the LED wall were the words: Ek India…Happywala.
And as the lights gradually come on, they reveal the turbaned gentleman. He is none other than Sony Pictures Networks (SPN )- erstwhile known as Multi Screen Media (MSM) – CEO NP Singh. And what just happened was the unveiling of the 2016 campaign of India’s longest short format league – the Indian Premier League which annually captures the hearts and minds of cricket crazy India.
Sony Max and Sony Max2 senior executive vice president Neeraj Vyas follows Singh on the stage, and without any hemming and hawing proudly announces: “The biggest brand of the country cannot stay away from the mood of the country.
And that exactly underlines the campaign’s central theme: unity, harmony and happiness are the three pillars on which the entire Ek India….Happywala (One happy India) is based.
The 60 second TVC reflects on the ongoing intolerance brouhaha in the country and shows how cricket and IPL can help things turn around positively.
The film starts with greyscale still images of a rickshaw driver getting a thrashing, a horrified inked man and two youth battling it out with a hockey stick each in their hands.
The images move to color showing a youth engaged in vandalising a yellow taxi. A cricket ball lands at his feet and then follow a group of young kids asking for the ball. He stops smashing up the cab and joins the young ones in their game.
That’s the power of the IPL and that’s what exactly the campaign wants to communicate.
The strong message is complemented by Salim and Sulaiman’s touchy background score.
“Sonal Dabral and his DDB Mudra team created the campaign for us, they did it last year too. We have also kept the same creators when it comes to music and if you see there is not much of a difference from our last year’s campaign India Ka Tyohaar. IPL is a catalyst that unites the nation and thats what the campaign communicates” explains Vyas.
The campaign has already rolled out digitally and soon will mark its presence on television.
TV will remain the most spent medium when it comes to marketing as per Vyas’ assessment. “50 per cent of the spends will go on TV whereas the remaining 50 per cent will be spent on radio, digital and print” he adds.
The campaign will have dubbed versions for the regional markets with the outdoors in key HSM markets providing recall support..
“HSM plays a vital role when it comes to the ratings and hence our key focus will be on that market. But the initiatives that we launch will cater to pan India audiences as IPL is popular in every nook and corner. Radio will see a lot of jingles while interactive campaign will orchestrate the digital media initiatives” asserts Vyas.
The campaign push and strategy will depend on the ICC T20 World Cup and India’s performance in the tournament.
“The cricketing mood will be determined by team India’s performance. So we will have to wait, watch, asses and then strategise. We have our plans chalked out, we will be present on our networks as well as on other networks too,” reveals Vyas.
“They have made great use of the generic situations, if you see the car that is broken is a yellow taxi and the man is wearing glasses. It connects you to Bengal where there is an election. The inked man is still fresh in every mind and the music speaks about unity, happiness and equality. You cannot ignore the negatives if you want to portray a positive scenario and hence usage of this scenario is nothing controversial in my opinion. I think it’s a good anthem and the smaller videos complement it nicely,” says an executive creative director of a reputed creative agency.
“Whatever is done by us will have repercussions on the young children and that is why we have young children all throughout the video. We will perish soon, what matters is the future of the nation, the igniting minds,” concludes Vyas.
