ITV

Tag: Sony Max

  • Sony Max SD & HD’s Sultan premiere locks big ad revenues

    Sony Max SD & HD’s Sultan premiere locks big ad revenues

    MUMBAI: How much can a single telecast of a Hindi film on a channel earn in ad revenues? Well, if estimates are to be believed, it could be Rs 50 crore for the premiere of the Salman Khan starrer Sultan which aired on Sony Pictures Network India (SPN India) Hindi movie channel Sony Max on 15 October, according to a PTI report. The film focuses on Sultan Ali Khan (played by Salman Khan), a wrestling champion from Haryana, whose successful career creates a rift in his personal life

    As expected, SPN India president (sales & international business) Rohit Gupta refused to put a fix on the exact figure while speaking to PTI. All he said was : “It is one of the biggest blockbusters and it has been the biggest movie for us in terms of revenue. It is the highest grossing movie revenue which we have got, but we cant disclose the revenue.”

    SPN India business head for Hindi movies and music cluster Neeraj Vyas also highlighted that Sultan allowed it to gross its highest ever ad sales for a movie premiere on the network. But once again he provided no figures. “We’ve had a 20 per cent increase in ad rates – over the previous large movie premiere that we had sold last year around the same time for Bahubali- which is why the numbers have gone up to what they have ”

    SPN India had slapped a pricing of Rs 10 lakh per 10 second ad spot for its standard definition channel and Rs 2 lakh per 10 seconds for its Sony Max HD services. Those are the kind of numbers it charges for some of its premium IPL matches.

    Amongst the brands which hopped on board included: Chinese handset maker Oppo and Reliance Jio as the co-presenter sponsors, while FMCG megalith Hindustan Unilever and auto major Mahindra as co-sponsors. Bajaj Auto, Colgate, Mondelez, Reckitt Benckiser and Samsung Electronics chose to be signed on as associate sponsors, while brands such as Apple, eBay India, Ford India, Google India, Huawei Tele, Intel, Intex Technologies, Lenovo, Loreal, Pernod Ricard, Raymond and Vivo Mobiles brought spots.

    SPN India claimed to PTI that the inventory had been sold out days before – a bit of a first for the network.

  • BARC week 29: Sun TV continues to dominate across genres

    BARC week 29: Sun TV continues to dominate across genres

    MUMBAI: Sun TV continued to lead across genres in week 29, while Star Plus maintained its position at second slot as per the Broadcast Audience research council all India data.

    Sun TV grabbed the leadership position with 933363 Impressions (000s) followed by Star Plus on second position with 738822 Impressions (000s) and Zee TV which stood at number three with 669333 Impressions (000s).

    Colors bagged the fourth slot in the tally with 608861 Impressions (000s) followed by Sony Max with 462800 Impressions (000s) and Star Utsav with 451746 Impression s(000s) stood at number six.

    Life OK garnered seventh spot with 448612 impression s(000s).

    Zee Anmol and Gemini TV bagged eighth and ninth spot with 434284 Impressions (000s) and 431517 Impressions (000s) respectively.

    ETV Telugu maintained its presence in top ten and stood at number ten with 431517 Impressions (000s.)

  • BARC week 29: Sun TV continues to dominate across genres

    BARC week 29: Sun TV continues to dominate across genres

    MUMBAI: Sun TV continued to lead across genres in week 29, while Star Plus maintained its position at second slot as per the Broadcast Audience research council all India data.

    Sun TV grabbed the leadership position with 933363 Impressions (000s) followed by Star Plus on second position with 738822 Impressions (000s) and Zee TV which stood at number three with 669333 Impressions (000s).

    Colors bagged the fourth slot in the tally with 608861 Impressions (000s) followed by Sony Max with 462800 Impressions (000s) and Star Utsav with 451746 Impression s(000s) stood at number six.

    Life OK garnered seventh spot with 448612 impression s(000s).

    Zee Anmol and Gemini TV bagged eighth and ninth spot with 434284 Impressions (000s) and 431517 Impressions (000s) respectively.

    ETV Telugu maintained its presence in top ten and stood at number ten with 431517 Impressions (000s.)

  • Sun TV tops rating across genres

    Sun TV tops rating across genres

    MUMBAI: Sun TV continued its run at the top position in week 27 of Broadcast Audience Research Council (BARC) All India data, followed by Star Plus in second place.

    Sun TV reported ratings of 950112 Impression (000s), while Star Plus with a score of 705486 Impression (000s) followed.

    Colors reserved the number three slot in week 27 with 646452 Impression (000s). Zee TV gained fourth place with 608027 Impressions (000s).

    Zee Anmol grabbed fifth space with 474293 Impressions (000s). Star Utsav moved up to sixth place with 459621 Impressions (000’s) , while Sony Max secured seventh place with437187 Impressions (000’s).

    Gemini TV held to eighth place with 433909 Impressions (000s) and Zee Telegu took ninth spot with 430625 Impressions (000s). Sony Pal bagged tenth place with 409663 Impressions (000s).

  • Sun TV tops rating across genres

    Sun TV tops rating across genres

    MUMBAI: Sun TV continued its run at the top position in week 27 of Broadcast Audience Research Council (BARC) All India data, followed by Star Plus in second place.

    Sun TV reported ratings of 950112 Impression (000s), while Star Plus with a score of 705486 Impression (000s) followed.

    Colors reserved the number three slot in week 27 with 646452 Impression (000s). Zee TV gained fourth place with 608027 Impressions (000s).

    Zee Anmol grabbed fifth space with 474293 Impressions (000s). Star Utsav moved up to sixth place with 459621 Impressions (000’s) , while Sony Max secured seventh place with437187 Impressions (000’s).

    Gemini TV held to eighth place with 433909 Impressions (000s) and Zee Telegu took ninth spot with 430625 Impressions (000s). Sony Pal bagged tenth place with 409663 Impressions (000s).

  • Sony Max to air ‘Saala Khadoos’ on 26 June

    Sony Max to air ‘Saala Khadoos’ on 26 June

    MUMBAI: Sony Max brings alive the dream of Adi Tomar (Character name -Prabhu) to win the boxing gold for India and his scuffle with political powerhouse through the World Television premier of Saala Khadoos on 26 June at 8 pm.

    Directed by Sudha Kongara Prasad and produced by Raj Kumar Hirani, Saala Khadoos is an underdog to champion story of foul-tempered headstrong boxer turned coach (R.Madhavan) and his hunt for India’s women boxing champion. Prabhu chances upon the raw fighting talent – Madhie (Ritika Singh) post his transfer from Hissar to Chennai and decides to put all his efforts to tame her and get her to shine as a true wrestler. On the other hand, Madhie is an aggressive fisherwoman who loves her freedom and is too frivolous to be a sportsperson, yet she falls in love with this ‘Khadoos’ but caring coach and delivers a knock-out performance at the World Boxing Championship.

    R. Madhavan actor said, “I have given 3years of my life to this movie, preparing myself and working on my look. I had become too complacent, bored with my work and needed a change and thismovie turned out to be exactly what I wanted. But I also went through one of the most difficult times of my life during this film as we struggled to find a producer who would not want to modify the script until Raj Kumar Hirani found it astounding and did much more than required to promote the movie.”
     

    http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/salla.jpg?itok=SYrjJQNh

  • Sony Max to air ‘Saala Khadoos’ on 26 June

    Sony Max to air ‘Saala Khadoos’ on 26 June

    MUMBAI: Sony Max brings alive the dream of Adi Tomar (Character name -Prabhu) to win the boxing gold for India and his scuffle with political powerhouse through the World Television premier of Saala Khadoos on 26 June at 8 pm.

    Directed by Sudha Kongara Prasad and produced by Raj Kumar Hirani, Saala Khadoos is an underdog to champion story of foul-tempered headstrong boxer turned coach (R.Madhavan) and his hunt for India’s women boxing champion. Prabhu chances upon the raw fighting talent – Madhie (Ritika Singh) post his transfer from Hissar to Chennai and decides to put all his efforts to tame her and get her to shine as a true wrestler. On the other hand, Madhie is an aggressive fisherwoman who loves her freedom and is too frivolous to be a sportsperson, yet she falls in love with this ‘Khadoos’ but caring coach and delivers a knock-out performance at the World Boxing Championship.

    R. Madhavan actor said, “I have given 3years of my life to this movie, preparing myself and working on my look. I had become too complacent, bored with my work and needed a change and thismovie turned out to be exactly what I wanted. But I also went through one of the most difficult times of my life during this film as we struggled to find a producer who would not want to modify the script until Raj Kumar Hirani found it astounding and did much more than required to promote the movie.”
     

    http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/salla.jpg?itok=SYrjJQNh

  • BARC week 23: Sun TV continues to top all genres, Sony Max moves even lower

    BARC week 23: Sun TV continues to top all genres, Sony Max moves even lower

    MUMBAI:  Sun TV continued its run at the top position in week 23 of Broadcast Audience Research Council (BARC) All India data, followed by Star Plus and Colors at second and third place respectively with Sony Max, now bereft of the IPL luxury, moving even lower down in the pecking order from its last week’s fourth place to seventh. The list covers the top 10 channels across all genres.

    Placed at the top slot, Sun TV reported lower ratings in week 23 at 879042 Impression (000s) as compared to 979272 Impression (000s) in week 22. Star Plus with lower ratings than last week’s 771342 Impression (000s) retained second spot with 749377 Impression (000s) in week 23.

    Colors also retained third place with 718225 Impression (000s) in week 23 as compared 720052 Impression (000s) in week 22. Zee TV moved up to fourth place in week 23 with ratings of 552118 Impressions (000s) as compared to 567178 Impressions (000s) in the previous week.

    Sony Pal moved up two places from its last week’s position to fifth place with 521869 Impressions (000’s) as compared to 526739 Impressions (000’s) in week 22. Star Utsav retained sixth place in week 23 with 513660 Impressions (000’s) as compared to 527825 Impressions (000’s) in week 22.

    Sony Max with a far lower score in week 23 of 483717 Impression (000s) as compared to 618756 Impression (000s) in week 22 was demoted to seventh place. Zee Telugu moved one up place to eight spot in week 23 with 448342 Impressions (000s) as compared to  472509 Impressions (000s) during week 22, hence pushing down Life OK, which slid down two positions to tenth place.

    Zee Anmol move up one place to ninth in week 23 with 444174 Impressions (000s) as compared to 431517 Impressions (000s) in week 22. Life OK was at tenth place in week 23 with 433932 Impressions (000s) as compared t0 438899 Impressions (000s) in week 22.

  • BARC week 23: Sun TV continues to top all genres, Sony Max moves even lower

    BARC week 23: Sun TV continues to top all genres, Sony Max moves even lower

    MUMBAI:  Sun TV continued its run at the top position in week 23 of Broadcast Audience Research Council (BARC) All India data, followed by Star Plus and Colors at second and third place respectively with Sony Max, now bereft of the IPL luxury, moving even lower down in the pecking order from its last week’s fourth place to seventh. The list covers the top 10 channels across all genres.

    Placed at the top slot, Sun TV reported lower ratings in week 23 at 879042 Impression (000s) as compared to 979272 Impression (000s) in week 22. Star Plus with lower ratings than last week’s 771342 Impression (000s) retained second spot with 749377 Impression (000s) in week 23.

    Colors also retained third place with 718225 Impression (000s) in week 23 as compared 720052 Impression (000s) in week 22. Zee TV moved up to fourth place in week 23 with ratings of 552118 Impressions (000s) as compared to 567178 Impressions (000s) in the previous week.

    Sony Pal moved up two places from its last week’s position to fifth place with 521869 Impressions (000’s) as compared to 526739 Impressions (000’s) in week 22. Star Utsav retained sixth place in week 23 with 513660 Impressions (000’s) as compared to 527825 Impressions (000’s) in week 22.

    Sony Max with a far lower score in week 23 of 483717 Impression (000s) as compared to 618756 Impression (000s) in week 22 was demoted to seventh place. Zee Telugu moved one up place to eight spot in week 23 with 448342 Impressions (000s) as compared to  472509 Impressions (000s) during week 22, hence pushing down Life OK, which slid down two positions to tenth place.

    Zee Anmol move up one place to ninth in week 23 with 444174 Impressions (000s) as compared to 431517 Impressions (000s) in week 22. Life OK was at tenth place in week 23 with 433932 Impressions (000s) as compared t0 438899 Impressions (000s) in week 22.

  • SPN India launches FTA movie channel ‘Sony Wah’

    SPN India launches FTA movie channel ‘Sony Wah’

    MUMBAI: After Star India launching its free to air (FTA) movie channel Star Utsav Movie, Sony Pictures Networks India (SPN) has expanded the scope of its Hindi movie channels from 3 to 4 with Sony Wah.

    Based on a deep understanding of audiences across different strata in the Hindi-speaking markets (HSM) landscape, Sony WAH a premium FTA Hindi movie channel will cater to the unserved needs of rural and small town India.

    Celebrating the best of Hindi Cinema, Sony WAH, with its positioning of ‘Filmon Ka Mela” will bring alive the content and experience that audiences of FTA channels have never seen before. The channel will showcase a mix of Hindi movies as well as films from the southern parts of India dubbed in Hindi. There will be a lot of marquee titles as well ranging across present-day blockbusters to movies from the last 3 decades.

    With this launch, SPN’s Hindi movie channel cluster comprising of Sony MAX, Sony MAX2, Sony MAX HD and Sony WAH will cover the entire viewer spectrum of HSM at 94 percent unduplicated reach.

    Sony Max & Sony Max 2 senior EVP Neeraj Vyas said, “With the launch of Sony WAH, Sony Pictures Networks India (SPN) becomes the only network to cover a range of audiences across multiple geographies with its unique offering of 4 distinct and differently positioned Hindi movie channels. Sony WAH completes the circle with its focus on rural and FTA audiences offering them a spectrum of movies they would want to see and when they want to see; enabling both choice and selection for the viewer”.