ITV

Tag: Sony Max

  • Super Fight League will have niche audience: SPNI

    Super Fight League will have niche audience: SPNI

    MUMBAI: India’s first mixed martial arts promotion, Super Fight League, is being promoted by the British business magnate and sports enthusiast Bill Dosanjh and the British professional boxing sensation and two-time world champion Amir Khan.

    SFL announced Sony Pictures Network India (SPNI) as the official broadcast partner for the first-ever MMA league to be hosted in India from 20 January – 25 February 2017. The fights will be broadcast live on Sony ESPN and Sony ESPN HD channels while the opening ceremony will be shown live on Sony MAX.

    Dosanjh said, “Sony ESPN is the channel that is synonymous for bringing MMA to the television sets of the Indian audience. We at Super Fight League are really excited about Sony Pictures Networks India coming on board as the broadcast partners for the inaugural edition of the league. Having Sony as the broadcast partner will help us in our endeavor to reach the maximum variety of audience and make Super Fight League a household name for MMA in India.”

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    Talking to indiantelevision.com, a high-placed source said that marketing strategies were being worked out, and would be in place soon. It’s an experiment which needs time and space to make its presence felt in the niche.

    About Sony Pictures’ views on the Super Fight League, the source added, “We’ve seen how WWE and Wrestling leagues have done well, how Vijender and his boxing bouts are getting good traction and we’ve also seen how MMA on our channels have been working well and there seems to be a good niche for it.”

    SPNI president, distribution and sports business Rajesh Kaul said, “Having been a forerunner in popularizing MMA, the sports cluster of Sony Pictures Networks India is the premier destination for viewing mixed martial arts. We are pleased to announce the expansion of our MMA portfolio with the addition of the Super Fight League which is India’s first mixed martial arts league on our network.”

    As to whether we will see pay-per-view mode of payment in the Super Fight League, on OTT or broadcasting platform, the source added, “We’ve set up a new product and need to make it successful before we get into the various payment modes. The league is still at the embryonic stage and it needs time to grow to have a dedicated audience.”

    The franchisee-based league will feature eight teams, and is being organised in association with the All-India Martial Arts Association (AIMMAA). It will commence with the opening ceremony on 20 January 2017 which will be broadcast on Sony MAX. SPN also has the broadcast rights for the league across Sri Lanka, Pakistan, Bangladesh, Nepal, Bhutan, Afghanistan and Maldives.

    The fights in the league will be held over Friday, Saturday and Sunday and will be broadcast from 7-9 PM over the weekend and can also be streamed live on SonyLIV.

  • Sony Max brings ‘No Talkies Nautanki Returns’ for media agencies

    Sony Max brings ‘No Talkies Nautanki Returns’ for media agencies

    MUMBAI: Sony Max gave Bollywood enthusiasts a reason to rejoice as it kick-started the third season of its flagship event, No Talkies Nataunki Returns.

    Organised exclusively for media agencies, this property is an absolute treat for movie buffs as it provides them an opportunity to participate in a national level competition wherein registered teams play ‘Dumb Charades’ on Bollywood films using hand gestures to enact and communicate with each other.

    The first round of this three-city event started in Bengaluru on 22 Nov had 13 teams participating from advertising and media agencies. This will be followed by Mumbai and Delhi with an attempt to find the ‘Filmy Deewana’. The closing night of the event will take place in Mumbai.

    The pre-activation buzz for the event is currently being held across renowned media agencies including Group M, Madison, OMD, Lodestar, Lintas and MPG, etc.

    Bollywood-themed characters are engaging with the office audiences in these agencies to play interactive games and drive registration. The participants can visit the microsite of the event on http://notalkies.sonymax.tv/ to register themselves.

    The city rounds of the event commenced in Bengaluru and was followed by Mumbai on 25 November coming to a close with Delhi on 2 December. The finale of the event will be hosted by the RJ Malishka on 9 December in Mumbai wherein the shortlisted winner teams from the three cities will battle it out to win the grand prize worth Rs 25,000 each.

    Sony Max Hindi Movie Cluster market communication senior VP Vaishali Sharma said, “The undying passion for Hindi cinema is what Sony MAX is synonymous with, and our flagship property ‘No Talkies Nautanki Returns’ takes this passion a notch higher. This is the third season of our initiative and we are excited as we bring agencies together to feel the magic of movies as we do. With a whopping 150 teams already registering this year with more to come, we aim to build stronger association with the agencies through the success of this initiative. Also Dumb Charades is an all-time fun game and our intent is also to provide them with an enjoyable get-together.”

  • Sony Max brings ‘No Talkies Nautanki Returns’ for media agencies

    Sony Max brings ‘No Talkies Nautanki Returns’ for media agencies

    MUMBAI: Sony Max gave Bollywood enthusiasts a reason to rejoice as it kick-started the third season of its flagship event, No Talkies Nataunki Returns.

    Organised exclusively for media agencies, this property is an absolute treat for movie buffs as it provides them an opportunity to participate in a national level competition wherein registered teams play ‘Dumb Charades’ on Bollywood films using hand gestures to enact and communicate with each other.

    The first round of this three-city event started in Bengaluru on 22 Nov had 13 teams participating from advertising and media agencies. This will be followed by Mumbai and Delhi with an attempt to find the ‘Filmy Deewana’. The closing night of the event will take place in Mumbai.

    The pre-activation buzz for the event is currently being held across renowned media agencies including Group M, Madison, OMD, Lodestar, Lintas and MPG, etc.

    Bollywood-themed characters are engaging with the office audiences in these agencies to play interactive games and drive registration. The participants can visit the microsite of the event on http://notalkies.sonymax.tv/ to register themselves.

    The city rounds of the event commenced in Bengaluru and was followed by Mumbai on 25 November coming to a close with Delhi on 2 December. The finale of the event will be hosted by the RJ Malishka on 9 December in Mumbai wherein the shortlisted winner teams from the three cities will battle it out to win the grand prize worth Rs 25,000 each.

    Sony Max Hindi Movie Cluster market communication senior VP Vaishali Sharma said, “The undying passion for Hindi cinema is what Sony MAX is synonymous with, and our flagship property ‘No Talkies Nautanki Returns’ takes this passion a notch higher. This is the third season of our initiative and we are excited as we bring agencies together to feel the magic of movies as we do. With a whopping 150 teams already registering this year with more to come, we aim to build stronger association with the agencies through the success of this initiative. Also Dumb Charades is an all-time fun game and our intent is also to provide them with an enjoyable get-together.”

  • Ad, M&E stalwarts together in IAA’s Sony-backed first cricketing event in Mumbai

    Ad, M&E stalwarts together in IAA’s Sony-backed first cricketing event in Mumbai

    MUMBAI: International Advertising Association (IAA) recently hosted the IAA Cricket League 2016, one of the most successful and largest cricketing events that brought the M&E and advertising fraternity together.

    Cricket being one of the most popular sports in the country and among corporate circles alike, the IAA Cricket League was a huge success with 24 teams from leading advertising and Media and Entertainment entities battling it out against each other to win the champion’s trophy. Presented by Sony Max, the two day event was held on November 5 & 12 at The Islam and Wilson Gymkhana at Marine Lines.

    With many intense rounds of games and a nail-biting finish, the Mid Day team was adjudged the winner, while The Social Street bagged the runners up title. IAA president Neeraj Roy, and IAA vice president Monica Tata presented the winner’s trophy to the victorious eleven from the Mid-Day team.

    Hungama Digital Media CEO & MD Neeraj Roy said, “Sincere thanks to Sony Max for supporting this event and also to all the 24 companies. The game has truly been a winner and my best wishes to Mid-Day. A special thanks to my colleague Atit Mehta for putting this event and also Sports 360 as well.”

  • Ad, M&E stalwarts together in IAA’s Sony-backed first cricketing event in Mumbai

    Ad, M&E stalwarts together in IAA’s Sony-backed first cricketing event in Mumbai

    MUMBAI: International Advertising Association (IAA) recently hosted the IAA Cricket League 2016, one of the most successful and largest cricketing events that brought the M&E and advertising fraternity together.

    Cricket being one of the most popular sports in the country and among corporate circles alike, the IAA Cricket League was a huge success with 24 teams from leading advertising and Media and Entertainment entities battling it out against each other to win the champion’s trophy. Presented by Sony Max, the two day event was held on November 5 & 12 at The Islam and Wilson Gymkhana at Marine Lines.

    With many intense rounds of games and a nail-biting finish, the Mid Day team was adjudged the winner, while The Social Street bagged the runners up title. IAA president Neeraj Roy, and IAA vice president Monica Tata presented the winner’s trophy to the victorious eleven from the Mid-Day team.

    Hungama Digital Media CEO & MD Neeraj Roy said, “Sincere thanks to Sony Max for supporting this event and also to all the 24 companies. The game has truly been a winner and my best wishes to Mid-Day. A special thanks to my colleague Atit Mehta for putting this event and also Sports 360 as well.”

  • Sony Max celebrates Bollywood lovers in new campaign

    Sony Max celebrates Bollywood lovers in new campaign

    MUMBAI: Hindi movie channel Sony Max has rolled out a new campaign to celebrate its success of being the undisputed leader amongst movie channels in India. The campaign is based on the thought ‘Naaz Hai Humein Apni Deewangi Pe’ (I am proud of my passion or madness), which encapsulates the country’s obsession with Hindi Cinema and its influence on the everyday moments of life.

    The channel will be unveiling multiple short films showcasing how fans inspired by movies have imbibed the `deewanapan’ or passion.

    The TVCs are conceptualized by DDB Mudra and shot by Tubelight Films, and went on air on 12 November. To promote the campaign, the channel is engaging in a massive television plan across news, regional and music channels (apart from its own TV network) for two weeks. The marketing plan also consists of a digital leg.

    “The strategic reason to have a fresh campaign is to celebrate the uninterrupted leadership and success of the Sony Max channel over the last 26 weeks. The campaign is a reflection of the influence and impact that Sony Max has had on people’s lives with its movie offerings. The core thought ‘Naaz hai humein apni Deewangi pe’ not only showcases the madness that movies instills in every Indian but also takes the `deewanapan’ a notch higher,” said Sony Max Marketing SVP Vaishali Sharma.

    The three 45 seconder TVCs string together people from different walks of life and depicts how extremely passionate movie buffs look at every situation from a 70mm lens. The campaign also attempts to capture the rich pallet of emotions behind various facets of Hindi Cinema. The TVCs consist of seven distinct situations.

  • Sony Max celebrates Bollywood lovers in new campaign

    Sony Max celebrates Bollywood lovers in new campaign

    MUMBAI: Hindi movie channel Sony Max has rolled out a new campaign to celebrate its success of being the undisputed leader amongst movie channels in India. The campaign is based on the thought ‘Naaz Hai Humein Apni Deewangi Pe’ (I am proud of my passion or madness), which encapsulates the country’s obsession with Hindi Cinema and its influence on the everyday moments of life.

    The channel will be unveiling multiple short films showcasing how fans inspired by movies have imbibed the `deewanapan’ or passion.

    The TVCs are conceptualized by DDB Mudra and shot by Tubelight Films, and went on air on 12 November. To promote the campaign, the channel is engaging in a massive television plan across news, regional and music channels (apart from its own TV network) for two weeks. The marketing plan also consists of a digital leg.

    “The strategic reason to have a fresh campaign is to celebrate the uninterrupted leadership and success of the Sony Max channel over the last 26 weeks. The campaign is a reflection of the influence and impact that Sony Max has had on people’s lives with its movie offerings. The core thought ‘Naaz hai humein apni Deewangi pe’ not only showcases the madness that movies instills in every Indian but also takes the `deewanapan’ a notch higher,” said Sony Max Marketing SVP Vaishali Sharma.

    The three 45 seconder TVCs string together people from different walks of life and depicts how extremely passionate movie buffs look at every situation from a 70mm lens. The campaign also attempts to capture the rich pallet of emotions behind various facets of Hindi Cinema. The TVCs consist of seven distinct situations.

  • Hindi channels usher in festivities with special line-up

    Hindi channels usher in festivities with special line-up

    MUMBAI: It’s that time of the year again when television channels go full throttle to appease their viewers. With Diwali in full swing, broadcasters are betting high by undertaking several initiatives to bring television screens alive with their unique programming line-ups.

    With TV viewing expected to be higher at this time added to it is the fact that Diwali is falling on the weekend, several TV broadcasters have made it a point to create special programming during the season. To enhance the festivities of our viewers, Indiantelevision.com looks at some of the specials planned by the Hindi channels during Diwali this year.

    News Channels

    Aaj Tak

    The channel will air a show focused on spot reporting from different posts or camps of military and paramilitary forces, where our soldier stand guard on Diwali. Titled Border, the show will see the anchor going to the border or LoC post and show the country how they celebrate Diwali. This one hour show will air on 29 October at 9 pm with a repeat telecast on 30 October at 6 pm. The channel will also air a show titled Jab Desh Me Hai Diwali wherein the team will spend a day with the Army, BSF and CRPF jawans and see how they performed their Diwali puja. This show will air at 10 pm on 29 October with a repeat telecast at 10 am and 8 pm on 30 October.

    Ek Diya Shaheedon Ke Naam, will focus on Diwali of the Martyr family. The 60 minute long show will air on 30 October at 9 pm. Aye Dil ki Diwali was telecast on 29 October at 11 pm and will be repeated on 30 October at 4 pm and 11 pm. This show is an effort to light up the lives of the underprivileged children. The Aaj Tak team will travel to an orphanage in Mumbai with goodies as Diwali gifts. The children will be treated to a surprise as filmstars Ranveer Kapoor and Anushka Sharma pay them a visit.  The two actors will play games, sing songs, dance with the children and answer their questions.

    A special edition of AAA, this show will narrate the story of the Indian myth of Kuber. Titled Kuber Ka Khajana, this programme will air at 8 pm on 29 October and at12 pm and 10 pm on 30 October.  

    CNBC-TV18

    CNBC-TV18 will showcase India’s biggest and brightest market guru’s share insights and give their top stock picks to help viewers create wealth. Through their special programming line-up for Diwali, the business channel is bringing dedicated expert advice on stocks, markets, wealth creation ideas, investment insights and more.

    The channel will assess the impact of the festive season through CNBC–TV18 Festive Pulse Meter. In addition to this, there will be a fun element added with the Golden Boy of Bollywood Bappi Lahiri.

    Some of the investor focused initiatives being led by CNBC–TV18 this Diwali are:

    Muhurat Trading  on  30 October between 5.55pm to 8pm, The Big Bull wherein Udayan Mukherjee will interview Rakesh Jhunjhunwala discussing investments for the long term, the state of the markets, how Rakesh sees the markets going from one Diwali to next, etc. The show that got viewers 70 per cent returns from last year, CNBC-TV18 Hitlist is back with three experts Dipan Mehta, Prakash Diwan, Ambareesh Baliga. Programmed under wealth generation, Samvat 2073 Market Masters and Samvat 2073 God of stocks will have experts help the viewer with wealth creation ideas, investment insights and more    

    IBN7

    IBN7 has lined up exclusive Utsav programming starting from 1 October to 30 October  to bring to the viewers the excitement of the festivals.

    The programming will showcase Navratri celebrations from across the country along with live footage of Dandia from Mumbai and Gujarat. On the occasion of Dussehra, the channel will telecast live Ravan Dahan visuals and Ram Ek Khoj – a series of 5 one-hour specials on Ramayana related legends and tales associated with the island nation.

    The channel will next focus on Karva Chauth, highlighting celebrations of the festival in Bollywood and the TV world as well as a special segment Karva Chauth Ki Kahani.

    GEC

    &TV will present & It’s Diwali, a special two and a half hour programme with leading artists from the television industry who will perform on latest chart-busters and ring in Diwali with a lot of sparkle and style. The show will air on 29 October at 8 pm.

    Actors like Jay Bhanushali, Saumya Tandon, Angoori, Anita Bhabhi, Mouni Roy, Ritwik Dhanjani, Asha Negi, Sharad Malhotra, Kratika Sengar, etc will enthrall and entertain the audience.

    Viacom18’s Colors doesn’t have any special Diwali show but has popular properties like Thapki…Pyaar Ki, Sasural Simar Ka, Shakti…Astitva Ke Eshaas Kii, Bigg Boss 10 and Jhalak Dikhhla Jaa lined up for the viewers.

    Sony SAB celebrated Diwali with their annual property called SAB Ki Diwali on October 27 which was filled with colourful performances by cast of Taarak Mehta Ka Ooltah Chashmah and its other shows. Additionally, across all their shows there will be Diwali celebrations as part of programming.

    Hindi Movies

    &pictures will add a thrilling flavor to the Diwali festivities with the premiere of horror flick 1920 London on 31 October at 8 pm. Written by Vikram Bhatt and directed by Tinu Desai, the movie stars Sharman Joshi, Meera Chopra and small screen hunk Vishal Karwal in the lead.

    Sony Max and Max2 will kick- start the festivities with a specially curated movie list. Commencing from 29 October to 31 October, Sony Max’s Dilwali Dhamaka and Jashn- E- Diwali on Sony Max2 will bring a potpourri of entertaining super hits.

    While Sony Max will air titles like Mera Target, Robot, PK, Dhoom3, ABCD2, Jaani Dushman, Magadheera, Bahubali, Dilwale, Return of Rebel, etc, Max2 will telecast movies like Chandni, Yaarana, Guru, Dilwale Dulhania Le Jayenge, Don, Hum Dil De Chuke Sanam, etc.

  • Hindi channels usher in festivities with special line-up

    Hindi channels usher in festivities with special line-up

    MUMBAI: It’s that time of the year again when television channels go full throttle to appease their viewers. With Diwali in full swing, broadcasters are betting high by undertaking several initiatives to bring television screens alive with their unique programming line-ups.

    With TV viewing expected to be higher at this time added to it is the fact that Diwali is falling on the weekend, several TV broadcasters have made it a point to create special programming during the season. To enhance the festivities of our viewers, Indiantelevision.com looks at some of the specials planned by the Hindi channels during Diwali this year.

    News Channels

    Aaj Tak

    The channel will air a show focused on spot reporting from different posts or camps of military and paramilitary forces, where our soldier stand guard on Diwali. Titled Border, the show will see the anchor going to the border or LoC post and show the country how they celebrate Diwali. This one hour show will air on 29 October at 9 pm with a repeat telecast on 30 October at 6 pm. The channel will also air a show titled Jab Desh Me Hai Diwali wherein the team will spend a day with the Army, BSF and CRPF jawans and see how they performed their Diwali puja. This show will air at 10 pm on 29 October with a repeat telecast at 10 am and 8 pm on 30 October.

    Ek Diya Shaheedon Ke Naam, will focus on Diwali of the Martyr family. The 60 minute long show will air on 30 October at 9 pm. Aye Dil ki Diwali was telecast on 29 October at 11 pm and will be repeated on 30 October at 4 pm and 11 pm. This show is an effort to light up the lives of the underprivileged children. The Aaj Tak team will travel to an orphanage in Mumbai with goodies as Diwali gifts. The children will be treated to a surprise as filmstars Ranveer Kapoor and Anushka Sharma pay them a visit.  The two actors will play games, sing songs, dance with the children and answer their questions.

    A special edition of AAA, this show will narrate the story of the Indian myth of Kuber. Titled Kuber Ka Khajana, this programme will air at 8 pm on 29 October and at12 pm and 10 pm on 30 October.  

    CNBC-TV18

    CNBC-TV18 will showcase India’s biggest and brightest market guru’s share insights and give their top stock picks to help viewers create wealth. Through their special programming line-up for Diwali, the business channel is bringing dedicated expert advice on stocks, markets, wealth creation ideas, investment insights and more.

    The channel will assess the impact of the festive season through CNBC–TV18 Festive Pulse Meter. In addition to this, there will be a fun element added with the Golden Boy of Bollywood Bappi Lahiri.

    Some of the investor focused initiatives being led by CNBC–TV18 this Diwali are:

    Muhurat Trading  on  30 October between 5.55pm to 8pm, The Big Bull wherein Udayan Mukherjee will interview Rakesh Jhunjhunwala discussing investments for the long term, the state of the markets, how Rakesh sees the markets going from one Diwali to next, etc. The show that got viewers 70 per cent returns from last year, CNBC-TV18 Hitlist is back with three experts Dipan Mehta, Prakash Diwan, Ambareesh Baliga. Programmed under wealth generation, Samvat 2073 Market Masters and Samvat 2073 God of stocks will have experts help the viewer with wealth creation ideas, investment insights and more    

    IBN7

    IBN7 has lined up exclusive Utsav programming starting from 1 October to 30 October  to bring to the viewers the excitement of the festivals.

    The programming will showcase Navratri celebrations from across the country along with live footage of Dandia from Mumbai and Gujarat. On the occasion of Dussehra, the channel will telecast live Ravan Dahan visuals and Ram Ek Khoj – a series of 5 one-hour specials on Ramayana related legends and tales associated with the island nation.

    The channel will next focus on Karva Chauth, highlighting celebrations of the festival in Bollywood and the TV world as well as a special segment Karva Chauth Ki Kahani.

    GEC

    &TV will present & It’s Diwali, a special two and a half hour programme with leading artists from the television industry who will perform on latest chart-busters and ring in Diwali with a lot of sparkle and style. The show will air on 29 October at 8 pm.

    Actors like Jay Bhanushali, Saumya Tandon, Angoori, Anita Bhabhi, Mouni Roy, Ritwik Dhanjani, Asha Negi, Sharad Malhotra, Kratika Sengar, etc will enthrall and entertain the audience.

    Viacom18’s Colors doesn’t have any special Diwali show but has popular properties like Thapki…Pyaar Ki, Sasural Simar Ka, Shakti…Astitva Ke Eshaas Kii, Bigg Boss 10 and Jhalak Dikhhla Jaa lined up for the viewers.

    Sony SAB celebrated Diwali with their annual property called SAB Ki Diwali on October 27 which was filled with colourful performances by cast of Taarak Mehta Ka Ooltah Chashmah and its other shows. Additionally, across all their shows there will be Diwali celebrations as part of programming.

    Hindi Movies

    &pictures will add a thrilling flavor to the Diwali festivities with the premiere of horror flick 1920 London on 31 October at 8 pm. Written by Vikram Bhatt and directed by Tinu Desai, the movie stars Sharman Joshi, Meera Chopra and small screen hunk Vishal Karwal in the lead.

    Sony Max and Max2 will kick- start the festivities with a specially curated movie list. Commencing from 29 October to 31 October, Sony Max’s Dilwali Dhamaka and Jashn- E- Diwali on Sony Max2 will bring a potpourri of entertaining super hits.

    While Sony Max will air titles like Mera Target, Robot, PK, Dhoom3, ABCD2, Jaani Dushman, Magadheera, Bahubali, Dilwale, Return of Rebel, etc, Max2 will telecast movies like Chandni, Yaarana, Guru, Dilwale Dulhania Le Jayenge, Don, Hum Dil De Chuke Sanam, etc.

  • Sony Max SD & HD’s Sultan premiere locks big ad revenues

    Sony Max SD & HD’s Sultan premiere locks big ad revenues

    MUMBAI: How much can a single telecast of a Hindi film on a channel earn in ad revenues? Well, if estimates are to be believed, it could be Rs 50 crore for the premiere of the Salman Khan starrer Sultan which aired on Sony Pictures Network India (SPN India) Hindi movie channel Sony Max on 15 October, according to a PTI report. The film focuses on Sultan Ali Khan (played by Salman Khan), a wrestling champion from Haryana, whose successful career creates a rift in his personal life

    As expected, SPN India president (sales & international business) Rohit Gupta refused to put a fix on the exact figure while speaking to PTI. All he said was : “It is one of the biggest blockbusters and it has been the biggest movie for us in terms of revenue. It is the highest grossing movie revenue which we have got, but we cant disclose the revenue.”

    SPN India business head for Hindi movies and music cluster Neeraj Vyas also highlighted that Sultan allowed it to gross its highest ever ad sales for a movie premiere on the network. But once again he provided no figures. “We’ve had a 20 per cent increase in ad rates – over the previous large movie premiere that we had sold last year around the same time for Bahubali- which is why the numbers have gone up to what they have ”

    SPN India had slapped a pricing of Rs 10 lakh per 10 second ad spot for its standard definition channel and Rs 2 lakh per 10 seconds for its Sony Max HD services. Those are the kind of numbers it charges for some of its premium IPL matches.

    Amongst the brands which hopped on board included: Chinese handset maker Oppo and Reliance Jio as the co-presenter sponsors, while FMCG megalith Hindustan Unilever and auto major Mahindra as co-sponsors. Bajaj Auto, Colgate, Mondelez, Reckitt Benckiser and Samsung Electronics chose to be signed on as associate sponsors, while brands such as Apple, eBay India, Ford India, Google India, Huawei Tele, Intel, Intex Technologies, Lenovo, Loreal, Pernod Ricard, Raymond and Vivo Mobiles brought spots.

    SPN India claimed to PTI that the inventory had been sold out days before – a bit of a first for the network.