ITV

Tag: Sony Max

  • Sony to launch Marathi GEC

    Sony to launch Marathi GEC

    MUMBAI: Sony Entertainment Television (SET) is prepping up to launch a new regional language general entertainment channel Sony Marathi. Sony’s Ajay Bhalwankar will lead the channel, according to a source at SET.

    The channel is at the development stage and the company is building the team by hiring more employees for the new channel. The launch date has not been announced yet but the channel is likely to make its debut after March, said another source.

    Sony is seeking to tap diverse regions of the country by expanding its offerings with a variety of content and by expanding its channel library. Sony Marathi will be the network’s second regional channel after Sony AATH, its regional channel.

    SET had brought Bhalwankar on board as chief creative director in April 2014 to provide creative leadership and direction for SET and lead the programming and on-air production teams. The new channel will run under Bhalwankar guidance.

    Recently, the good times have been rolling for Marathi channels as they are attracting good viewership. The Marathi GECs in the market that currently are doing well are Colors Marathi, Zee Marathi and Star Pravah. The genre has surprisingly turned out some of the most viewed channels in the television space. In week 41 in 2015, the genre had registered 242 million impressions, whereas in week 50 of 2017, the viewership was 594 million impressions, an increase of 145 per cent in the weeks compared.

    Currently, Sony Pictures Networks India has SET, Sony SAB, Sony AATH, Sony TV HD, Sony SAB HD and Sony Pal in the GEC genre.

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  • Be privy to a traditional ode to eternal love and longing with ‘Tum Bin 2’ on Sony MAX

    Be privy to a traditional ode to eternal love and longing with ‘Tum Bin 2’ on Sony MAX

    MUMBAI: Sony MAX, the leading Hindi movies channel from Sony Pictures Networks will be whipping up romance this January as it brings the sequel of the 2001 hit movie, ‘Tum Bin 2’ on 19th January at 8pm.

    Directed by Anubhav Sinha, with Neha Sharma, Aditya Seal and Ashim Gulati in pivotal roles, Tum Bin 2 will be giving us glimpses of the same romance that got us hooked to in the original movie. Tum Bin 2 revolves around Taran (Neha Sharma) who is love with Amar (Aashim Gulati) and is presumed dead in a skiing accident leaving her distraught. About 6 months later Shekhar (Aditya Seal) enters her life and helps her move on from Amar to find happiness. Eventually Amar returns after 8 months of coma and Taran’s life becomes a dilemma as both men become an essential part of her life and choosing between them becomes difficult. Whom will Taran choose?

  • Sony MAX & MAX2 ring in new year with super hit movies

    Sony MAX & MAX2 ring in new year with super hit movies

    MUMBAI: Don’t yet have a plan for New Years? Don’t fret! Sony MAX and MAX 2, from Sony Pictures Networks are back with the best lineup of some of the biggest movies this New Year. Offering a vast repertoire of Hindi movies, both the channels have something in store for everybody!

    Comprising a mix of movies filled with romance, drama and action, the movie festival fits in perfectly with the festive season by spreading cheer and entertainment to its viewers through movies of every era and genre.  Movies that will be showcased as part of this festival, ‘New Year Express’ on Sony MAX include Sunny and Bobby Deol’s rib-tickling comedy flick, ‘Poster Boys’ and South Indian dubbed hits including the likes of ‘Return of Rebel’, ‘Kanchana’ and ‘Yevadu 2’ and evergreen movies like ‘Koyla’, ‘Karan Arjun’ and ‘Sooryavansham’  will be showcased on Sony MAX2.

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  • Vaishali Sharma takes charge of Sab, Sony Pal marketing

    Vaishali Sharma takes charge of Sab, Sony Pal marketing

    MUMBAI: Vaishali Sharma, the marketing SVP for the Hindi movies cluster at Sony Pictures Network India (SPNI), is now taking a crack at comedy as she moves to handle marketing for Sab TV and Sony Pal. A source close to the development confirmed the news to Indiantelevision.com

    Sharma will replace Sab TV and Sony Pal SVP and head of marketing Chandramohan Mehra, who quit some weeks ago. Sharma was heading marketing for Sony Max, Max 2, and Wah.

    We tried to reach out to Sharma for but got no response from her at time of filing this story.

    As reported earlier by Indiantelevision.com, Mehra is serving his notice period and is slated to join a company in the financial sector.

    Sharma joined SPNI in 2013. Prior to this, she was working with Times Now as VP – marketing. She has also worked with BBC Global News, The Walt Disney Company, and J. Walter Thompson (JWT).

    Mehra joined Sony in July 2014 and was looking after the development of the brand, show launches, consumer engagement and digital initiatives. He led several activities and brand campaigns, including Digital Divides – SAB Unites and consumer engagement initiatives such as Fun-with-Family.

  • Baahubali 2 rerun pushes Sony Max to second place across genres

    Baahubali 2 rerun pushes Sony Max to second place across genres

    BENGALURU: S S Rajamouli’s epic historical action film sequel Baahubali 2 or Baahubali the Continuation or BB2 is so far the highest grossing Indian film ever. BB2 has continued its midas touch during its screening on the idiot box as well. As reported by us earlier, the screening of the movie in week 41 of 2017 had catapulted Hindi movie channel Sony Max to fourth place, just behind three GEC channels (one Tamil and two Hindi) in Broadcast Audience Research Council’s (BARC) weekly list of top 10 channels across genres. Week 41 of 2017 was the week leading to the biggest Indian festival season- Diwali. The movie earned gold for the Sony Pictures Network India (SPN) Hindi Movies channel during Diwali week – week 42 of 2017 (Saturday, 14 October 2017 to Friday, 20 October 2017) by pushing it to number two position in the top 10 channels list across genres. With the Sun Network’s flagship Tamil GEC at the pole position, Star Max was the most watched Hindi channel in the HSM market in week 42 of 2017.

    Two major Hindi GEC channels – Star India’s flagship Star Plus and Network 18’s (Viacom 18) Colors exited the top 10 channels across genres list in week 42 of 2017 to be replaced by two Telugu GEC channels. The channels that replaced the Hindi GEC stalwart channels were Zee Entertainment Enterprises Limited (Zeel) flagship Telugu GEC Zee Telugu and the Network 18 associated ETV Telugu.

    Three channels each from Zeel and SPN, two channels from Star India and one channel each from The Sun Network and Network 18 comprised the list of top 10 channels across genres for week 42 of 2017. From the genres perspective, five Hindi GEC, three Telugu GEC and one channel each from the Tamil GEC and Hindi Movies genres constituted the top 10 channels across genres in week 42 of 2017.

    As mentioned above, Sun TV topped the list with 1,156.707 million weekly impressions followed by Sony Max with 793.913 million weekly impressions. Three Zeel channels followed at third, fourth and fifth rank. Zeel’s FTA Zee Anmol was third with 767.550 million weekly impressions. Zee Anmol also topped the Hindi GEC genre during primetime (HSM (U+R): NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals), and Hindi GEC – HSM R market buoyed by Kaala Teeka in the former and Kaala Teeka and Jamai Raja in the latter.

    Zee Anmol was followed by Zeel’s flagship Hindi GEC Zee TV. Zee TV was ranked second during primetime in the Hindi GEC HSM (U+R) and the Hindi GEC (U) markets with the help of three programmes – Kumkum Bhagya, Kundali Bhagya and Zee TV’s homegrown reality musical show Sa Re Ga Ma Pa Little Champs. At fourth place in week 42 of 2017, Zee TV scored 758.374 million weekly impressions and was followed by its Telugu flagship sibling GEC Zee Telugu which scored 632.146 millon weekly impressions at fifth place.

    Star India’s newly renamed FTA Hindi GEC Star Bharat came in at sixth rank in BARC’s top 10 channels list across genres in week 42 of 2017 with 605.401 million weekly impressions. At seventh place was the Network 18 associated Telugu GEC ETV Telugu with 603.007 million weekly impressions followed by SPN’s women focused Hindi GEC Star Pal at eighth place with 586.704 millon weekly impressions.

    Star India’s Telugu GEC Star Maa was at ninth place in BARC’s top 10 channels list across genres in week 42 of 2017 with 578.494 million weekly impressions. At tenth place in the list was SPN’s flagship Hindi GEC Sony Entertainment Television (SET) channel with 575.613 million weekly impressions. The Amitabh Bahchan anchored Kaun Banega Crorepati (KBC) helped SET to garner viewership during primetime and retain its place in BARC’s top 10 channels across genres list for week 42 of 2017.

  • Baahubali 2 to premiere on Sony Max on 8 Oct

    Baahubali 2 to premiere on Sony Max on 8 Oct

    MUMBAI: Sony MAX, a Hindi movies channel from Sony Pictures Networks, is  bringing the epic saga from the Kingdom of Mahishmati, Baahubali 2: The conclusion. Directed by the showman of southern India movies, S.S. Rajamouli, this extravagant heroic tale of Baahubali will be premiering on Sony MAX on 8 October at 1pm.

    Boasting of awe-inspiring finesse, this larger than life story of Baahubali’s unfinished tale will reveal the biggest question of why Kattappa killed Baahubali. Creating a new landmark for Indian cinema, this magnum opus gives viewers a glimpse into the fairytale world while Kattappa narrates the story of Mahishmati.

    Starring Prabhas, Rana Daggubati and Anushka Shetty in pivotal roles, this revenge drama is a visual treat for viewers while it takes them through a flashback into life of Baahubali.

    S.S. Rajamouli says: “Sony MAX had done a brilliant job in the way they promoted & marketed Baahubali in 2015 and we were hoping that they get the telecast rights this time too.  We are more than delighted to know that India’s No.1 Hindi movie channel is going to be our television partners once again. They treated our film like their own baby and we couldn’t have asked for a better partner to showcase our movie across millions of households.”

    Actor Prabhas says: “TV has a greater connect with the masses and I really feel that the impact of a film gets extremely enhanced as it reaches out to millions through television. It definitely guarantees a better reach and a lot of people out there tune in to Sony MAX to watch movies. I’m extremely happy about the world television premiere of ‘Baahubali 2’ on Sony MAX and I am excited that more people will get to watch the movie.”

    Actor Rana Daggubati says: “It takes a lot to do a film like Baahubali. A large part of this is actually allocated to the camaraderie that the entire team shared. All of us stuck to a vision Rajamouli had given us. We really belonged to a world, we just believed in Rajamouli’s vision. We knew this was the biggest visual spectacle coming out.”

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  • Strong movie selection propels Sony Max to second place across genres

    Strong movie selection propels Sony Max to second place across genres

    BENGALURU: The Hindi dubs of Tamil and Telugu movies Kanchana Returns or Kanchana 2 and Sarrainodu on Sony Max were among the top 5 most watched Hindi movies on television as per Broadcast Audience Research Council of India weekly data across HSM (U+R) : NCCS All : 2+ Individuals for week 33 of 2017 (Saturday, 12th August 2017 to Friday, 18th August 2017). In the HSM Urban market, besides the two movies mentioned above, it was Bahubali the Beginning that were among the most watched movies on Hindi movies channels in week 33. Four of the five top slots were taken up by these movies on Sony Max in the week. Strong movie selection such as these has catapulted Sony Max to second place in the top 10 channels across genres list for week 33. Sony Max scored 680.893 million weekly impressions, far behind the top 10 channels across genre Sun TV that had 1,066.846 million weekly impressions.

    Two channels each from the Sun TV Network, Zee Entertainment Enterprises Limited (Zeel), Star India, Network 18 (Viacom 18) and Sony Pictures Network were among the top 10 channels across genre list for week 33 of 2017. In terms of genre, six Hindi GECs’, two Telugu GECs’, and one channel each from the Hindi Movies genre and Tamil GEC genres made up the list of top 10 channels across genre for week 33.

    Close on the heels of Sony Max was Zeel’s flagship Hindi GEC Zee TV at third place across genre with 674.492 million weekly impressions followed even more closely by Zeel’s FTA GEC channel Zee Anmol with 673.259 million weekly impressions. Over the past few weeks, these two Zeel GEC’s have been topping Hindi GECs’ in the across genres list, and they continued to do so in week 33 also.

    Following Zee Anmol was Star India’s flagship Hindi GEC Star Plus with 647.107 million weekly impressions at fifth place. Network 18’s (Viacom 18) flagship Hindi GEC Colors at sixth place with 634.677 million weekly impressions was followed by Star India’s flagship Telugu GEC Star Maa at seventh place with 596.510 million impressions. Another Sony Pictures Network channel (SPN) and women oriented Hindi GEC Sony Pal was at eighth place with 555.271 million weekly impressions.

    The Sun Network’s flagship Telugu GEC Gemini TV was at ninth place with 539.099 million weekly impressions followed by Viacom 18’s FTA Hindi GEC Rishtey with 520.444 million weekly impressions.

  • Zeel channels continue to lead, Star Vijay makes maiden entry

    BENGALURU: Zee Entertainment Enterprises Limited (Zeel) flagship Hindi GEC Zee TV, last week, led Hindi GECs’ in Broadcast Audience Research Council of India (BARC) list of top 10 channels across genre list.  

    Zee TV was the second most watched channel across genre following the Sun TV Network’s Tamil flagship GEC Sun TV and followed one rank behind by its sister FTA Hindi GEC channel Zee Anmol at third rank in week 30. This week – week 31 – Saturday, 29 July 2017 to Friday, 4 August 2017, it is Zee Anmol that stands second in BARC’s list of top 10 channels across genre list, following Sun TV and followed by Zee TV.

    Star India’s Tamil flagship GEC made its maiden entry in 2017 in the top ten channels across genre list. It is also for the first time in 2017 that two Tamil channels have made it to the top 10 across genre list

    Three Star India channels, and two channels each from the Zeel, Network 18 (Viacom 18) Network, and Sony Pictures Network (SPN) and one channel from the Sun TV Network made it to BARC’s top 10 channels across genre list in week 31 of 2017. Putting it from the markets point of view – Two Tamil channels, one Hindi movie and Telugu channel each and six Hindi GEC channels formed the list.

    Sun TV once again took its fixed pole position with 989.801 million weekly impressions followed by Zee Anmol with 713.472 million weekly impressions at second spot. Zee TV was at third rank with 696.319 million weekly impressions followed by Network 18’s Hindi flagship GEC with 665.958 million weekly impressions.   Star India’s Hindi flagship GEC Star Plus was at fifth rank in week 31 with 650.130 million weekly impressions. Last week, Star Plus was fourth and Colors fifth.

    Network 18’s FTA Hindi GEC Rishtey came in sixth with 572.328 million weekly impressions followed by Star India’s Telugu flagship GEC Star Maa at seventh with 569.216 million weekly impressions. SPN’s women show centric channel Sony Pal was eighth with 552.221 million impressions followed by its sister Hindi Movies channel Sony Max with 509.365 million impressions. Star Vijay at tenth place with 502.284 million impressions completed the list.

    Zee Anmol and Zee TV have also topped BARC’s Hindi GEC (U+R) list with three of its shows – one reality show and two family dramas (Kumkum Bhagya and its spinoff Kumkum Kundali) among the top five programmes in the Hindi GEC genre. Further, Zee Anmol also topped the ratings in the Hindi GEC (Rural) market and two of its shows were ranked second and third in BARC’s list of top five programmes. Zee TV was ranked four in the Hindi GEC (Rural) genre. However, the two channels were ranked third (Zee TV) and ninth (Zee Anmol) in BARC’s list of top 10 channels in Hindi GEC (Urban) market. Zee TV’s reality show Sa Re Ga Ma Pa Little Champs topped the top five programmes in the Hindi GEC (Urban) market list.

    Also Read :

    Two Zeel channels top Hindi GECs in Across Genre list

    Zee TV continues to dominate urban weekend ratings

    ZEEL gets NCLT approval for restructuring acquired Anil Ambani GEC business

  • WWE Sunday Dhamaal on Sony MAX & TEN 1 from 25 June

    MUMBAI: Sony Pictures Networks India (SPN) and WWE have announced the launch of a new weekly show in Hindi, WWE Sunday Dhamaal, featuring the best action and family-friendly entertainment from WWE’s flagship programs Raw® and SmackDown® beginning this Sunday, 25 June from 6.00 p.m. to 8:00 p.m. on Sony MAX.

    WWE Sunday Dhamaal will be presented by well-known television personalities Salil Acharya and Madonna Tixeira, and include exclusive features giving Indian fans a unique, localized WWE experience beyond Raw and SmackDown each week.

    Fans will be able to engage with WWE Sunday Dhamaal through social media in a segment called Debate of the Week. Viewers can share their opinions on Facebook and Twitter, and the best posts will be displayed on-air. The weekly show will also include trivia contests with chances to win WWE merchandise. WWE fans from the world of sports and Bollywood will also appear as special guests.

    WWE Sunday Dhamaal replaces Raw Sunday Dhamaal and will air in Hindi on Sony MAX and in English on TEN 1 and TEN 1 HD on Sunday at 10am.

    SPN senior EVP Neeraj Vyas said: “With Sony MAX’s mass appeal and wide reach, and with action entertainment gaining immense popularity among the audience, we made the decision to telecast WWE Sunday Dhamaal on the channel. WWE has had a long-standing connection with India, and we are sure the show will enjoy a good following.”

    WWE India vice president Sheetesh Srivastava said, “WWE Sunday Dhamaal gives our massive fan base in India a customized version of WWE’s blend of action-packed, family-friendly entertainment from Raw and SmackDown every week.”

  • Most watched Hindi GEC channels across genre until week 22

    BENGALURU: Three channels have been present during all the first 22 weeks of 2017 (Saturday, 31 December 2017 to Friday, 2 June 2017) in Broadcast Audience Research Council’s weekly list of Top 10 channels across genre-

    All India (U+R) : 2+ Individuals – They are (in order of the combined sum of weekly impressions while present in the top 10 channels across genre list) : Star Plus (16.128 billion CWI, Colors (13.67 billion CWI) and Zee TV (11.800 billion CWI).

    This paper is based on the information available in the public domain. Hence, It must be noted that the CWI figure mentioned in this paper is the sum of the weekly impressions of the channel mentioned in the BARC list of top 10 channels across genre – if a channel is not present in the list during any of the first 22 weeks of 2017, then its actual Combined Weekly Impressions will be much higher. Hence the author has refrained from mentioning the CWI for channels that were absent even for one of the first 22 weeks of 2017.

    None of the Hindi GEC channels have been ranked at no. 1 during the first 22 weeks of 2017 in the list.Star India has been ranked no 2 for 13weeks and Colors and Zee TV once each in the weekly list of Top 10 channels across genre during the first 22 weeks of 2017.

    Network 18’s second Hindi GEC – Rishtey was present in the weekly list of Top 10 channels across genre for 21 weeks; Sony Pictures Network India’s (SPN) Sony Pal was present in the for 16 of the first 22 weeks of 2017, followed by Zee Entertainment Enterprises Limited Hindi GEC – Zee Anmol which was present in the list for 13 of the first 22 weeks of 2017. The other channels that were present in the  list include SPN’sSony Entertainment Television, SPN’s Sony Sab, Star India’s StarUtsav and DD National during the period under consideration.

    Rank 1 has been held by the Sun TV Network’s flagship Tamil GEC Sun TV for 17 weeks and Hindi Movies channel Sony Max for five weeks (weeks 15 to 19 of 2017).SPN’sSony Max aired the tenth edition of the Indian Premier League (IPL 10 or IPL 2017) during the five weeks it was numerounoand the two weeks it was ranked second in the weekly list of Top 10 channels across genre. Sony Max had entered the weekly list of Top 10 channels across genre for the first time in week 14 of 2017 at rank 2. It was placed at rank 6 in week 22 of 2017.

    Top 10 channels across genre in week 22 of 2017

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